IVI PR Opens Registration for IviTrybeSage Masterclass

By Modupe Gbadeyanka

Lagos-based strategic communications firm, IVI PR, has called for registration for its exclusive masterclass designed specifically for the modern PR professional known as IviTrybeSage.

A statement from the company said registration would remain open until capacity is reached. Given the exclusive nature of the IviTrybeSage programme, spaces are strictly limited to ensure an intimate, high-impact learning environment.

Interested professionals can secure their spot by completing the form via https://forms.gle/sqvTe1sNM4ure8iJ7.

Business Post gathered that the curriculum will cover brand personality and storytelling, public relations strategy, media relations, crisis management, social media and digital PR, influencer marketing, and more.

Participants will learn how to move beyond traditional press releases into the realm of strategic influence and creative storytelling, transitioning from foundational PR tactics towards the sophisticated demands of today’s global market.

IviTrybeSage is open to fresh graduates seeking the skills necessary for an upward trajectory in strategic communications, as well as entry-to-senior level PR and marketing practitioners, corporate communications executives, and ambitious agency leads.

In an era where the media landscape shifts daily, IviTrybeSage serves as a bridge between academic theory and real-world PR and communication demands. The programme focuses on providing practical, cutting-edge skills to create a pipeline of highly competent talent.

The PR industry is a dynamic field defined by rapid digital transformation and shifting audience behaviour. For PR practitioners to transition from mere messengers to high-value strategic partners, continuous skill acquisition is imperative.

Today’s practitioners must master a diverse toolkit that includes data and trend analysis, crisis management in the age of ‘cancel culture’, and strategic storytelling.

By proactively sharpening these skills, PR professionals ensure they can navigate complex algorithmic changes and evolving social trends, allowing them to protect brand reputations with precision and command a well-earned seat at the executive table.

The chief executive of IVI PR, Mr Nosa Iyamu, while commenting on the initiative, said, “In an era of noise, it is imperative that clarity is prioritised through strategic communication. The industry is evolving at breakneck speed.

“IviTrybeSage isn’t just a training session; it’s a community for those ready to lead the conversation rather than just follow it. It is for those who want to understand how to drive clarity rather than join the bandwagon of those who merely sell noise.”