Dangote Salt Gives Trucks, Cash Credits to Customers

By Aduragbemi Omiyale

Gift items worth millions of Naira were dolled out to customers by NASCON Allied Industries Plc, otherwise known as Dangote Salt.

The company splashed trucks and cash credits to 50 outstanding customers at its 2025 Customers Dinner and Awards Night in Abuja on Thursday.

One of the beneficiaries, Mr Ali Balarabe, who got a 20-ton truck and cash credit, expressed appreciation for the recognition, noting that it reflects the company’s commitment to excellence.

Mr Balarabe further pledged to sustain his loyalty and continued support, promising to remain a steadfast and devoted customer in the years ahead.

Other customers who received truckload awards and cash credits included Mr Ibrahim Achida, Muabsa Integrated Services, Fanisau Enterprises, Idris Saleh Nigeria Limited, Sani Adamu Trader, and GIA Global Concept, among others.

The president of Dangote Group, Mr Aliko Dangote, in his remarks, thanked consumers for their loyalty, and also commended the company’s board, management and staff for their unwavering dedication, professionalism, and consistent contributions to the organisation’s growth and sustained market leadership.

“Recognising customers is not just good relationship management – it is good business. It sends a clear message to our people that customer service is truly one of our core values.

“Looking ahead, we will continue to invest in brand equity, supply chain efficiency, sustainability, and digital capabilities. But these investments only create value when they are aligned with customer realities. Your continued engagement and feedback remain critical,” he said.

In his speech, the chairman of NASCON Allied Industries, Mr Olakunle Alake, said, “As a quoted company, we are accountable to shareholders, regulators and the investing public. But the confidence of the market is ultimately rooted in the performance, and market performance depends on customers who believe in our brands.”

The Managing Director of the firm, Aderemi Saka, stated that the central message of the awards night was to celebrate and appreciate the company’s customers, noting that the organisation’s success is closely tied to the growth and prosperity of its customers.