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Nigerian Consumer Wallets under Pressure—Report

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Nigerian consumer wallets

Nigeria’s latest Consumer Confidence Index (CCI) for the third quarter of 2018 has shown a four point decline to 118, while Ghana’s CCI for the same quarter has risen five points to 113, all in all a fairly stable picture for West Africa, a new report by Nielsen Africa has revealed.

In terms of Nigeria’s performance, Nielsen Sub Saharan Africa MD Bryan Sun noted that, “The combined effects of the slowdown in economic growth, the strain of continued high inflation, and the current political climate with the upcoming elections, have led to a drop in consumer confidence in Nigeria.

“Consumer wallets are currently very stretched, with consumers struggling to make ends meet. The sentiment around minimum wages being too low, has also taken its toll on confidence levels and is being reflected in consumers’ spending habits.”

Nigerian consumers who say now is a good or excellent time to purchase what they need or want has declined to 43% (down from 48% in Q2’18). This declining sentiment is also reflected in their views around job prospects, which has dropped five points, compared to the last quarter, to 56% who view them as excellent or good and 37% who view job prospects as not so good or bad.

Looking at whether Nigerians have spare cash, a majority of 55% said yes, up one point from the previous quarter. In terms of what their spending priorities are once they meet their essential living expenses, the highest number 76% would put their spare cash into savings, followed by 71% on home improvements and 64% investing in stocks and mutual funds.

Growing positivity in Ghana

While Nigeria showed a slight slump in confidence; Ghana’s CCI figure has risen to 113, up from 108. Commenting on the reasons for this Sun  says; “A slight respite in inflation and better performance by the industrial and export sector, plus the government’s focus on job creation has led to a slight boost in consumer confidence in Ghana. Given the upturn, consumers have become slightly more open with their wallets and are more willing to spend.

Where the upturn in sentiment is clearly reflected, is within Ghanaian consumers’ immediate-spending intentions, which has increased from 34% in the previous quarter, to 48% who say now is a good or excellent time to purchase what they need or want” reports Sun.

This positive sentiment is also reflected in Ghanaians’ job prospects, which has increased 10 points to 64% who view them as excellent or good and a 10 point decrease to 29% who think their job prospects are not so good or bad. The sentiment around the state of personal finances has taken a slight hit. Ghanaians who think the state of their personal finances would be excellent or good over the next year dropped three points to 76% whereas 18% think that the state of their personal finances is not so good or bad.

A savings mindset

Looking at whether Ghanaians have spare cash to spend, there is an almost even split of 53% between those respondents who said yes versus 47% who said no. Looking at what their spending priorities are once they do have spare cash, the highest number 75% would put it into savings, 74% would invest in stocks and mutual funds and 68% would spend on home improvements. Elaborating on these results, Sun says: “Both Nigeria and Ghana, despite the fluctuation this quarter, fall on the positive side of the consumer confidence spectrum, as reflected by a CCI score of above 100. There’s potential for growth in both countries and with the right investment and focus, they still prove to be promising prospects for the continent.”

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via dipo.olowookere@businesspost.ng

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Economy

BoI, NLNG Launch Single Digit Interest Micro-Credit Scheme for MSMEs

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small businesses

By Adedapo Adesanya

The Nigeria LNG Limited and the Bank of Industry (BoI) have launched a Micro, Small and Medium Enterprises (MSMEs) finance scheme with a model that slashes loan interest rates to 9 per cent.

The initiative was piloted in Rivers State to stimulate grassroots economic growth and offer a lifeline for entrepreneurs navigating the current high-cost financial landscape.

The initiative is aimed at providing affordable credit and capacity-building to small businesses and vendors across NLNG’s host communities and Gas Transmission System areas.

Speaking at its relaunch in Port Harcourt, NLNG’s General Manager, External Relations and Sustainable Development, Mrs Sophia Horsfall, said it is a “transformative economic intervention” tailored to reduce poverty and drive sustainable development.

“More than just a micro-credit finance scheme—we ignite new possibilities for grassroots entrepreneurs and small businesses After years of funding and empowering local enterprises, we took a strategic pause to reassess and enhance our impact. This partnership with the Bank of Industry is a bold new step to drive real economic growth in Rivers State and beyond,” she averred.

Mrs Horsfall noted that rising commercial loan interest rates had necessitated NLNG’s intervention with a subsidized model.

“We have introduced a buffer that allows beneficiaries to access loans at a reduced interest rate of 9 per cent. It is not just about financing—it’s about transformation, empowerment, and long-term impact. As we take this bold step forward, we do so with pride, knowing that today, we are shaping a stronger, more sustainable future for all,” she noted.

Under the model, NLNG provides a seed fund matched by BOI, creating a robust pool to support micro-enterprises and local contractors.

The scheme is fully digitalised, with an online portal developed to streamline loan applications and disbursements, ensuring transparency and efficiency.

Representing the Managing Director of BOI, Mr Olasupo Olusi, the Executive Director for MSMEs, Mr Omar Shekarau, said the partnership aligns with the bank’s 2025–2027 corporate strategy, which targets inclusive and sustainable development across six key pillars: youth and skills, gender, digital, MSMEs, climate finance, and infrastructure.

“This partnership also reflects BOI’s reinforced focus. To ensure efficiency and transparency, BOI has deployed a cutting-edge end-to-end loan management platform, the BOI Fund Partner Solution, which allows fund partners real-time access to the performance of their fund.”

He added that BOI remains committed to making long-term, affordable financing available to Nigerian MSMEs while transforming the industrial landscape through strategic partnerships.

“Through this strategic collaboration with BOI, NLNG reinforces its commitment to fostering economic development, empowering local businesses, and sustaining long-term growth within its host communities,” he added.

The reintroduction of the scheme is being hailed as a major boost for small business owners grappling with limited access to credit facilities amidst Nigeria’s tough economic climate.

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Economy

Nigeria Raises 182-Day Treasury Bills Rate to 19.50%

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Treasury Bills

By Dipo Olowookere

The stop rates for the 91-day and 182-day treasury bills were raised by the Central Bank of Nigeria (CBN) on Wednesday, while that of the 364-day tenor was left unchanged as appetite for the long maturity slows.

Details of the exercise showed that the Central Bank of Nigeria (CBN), which sold the debt instrument through a primary market auction (PMA) for the Debt Management Office (DMO), jacked the rate for the three-month bill higher by 0.50 per cent and pushed the six-month paper higher by 1.00 per cent.

Business Post reports that the stop rate for the short-date instrument cleared yesterday at 18.50 per cent, the half-year note cleared at 19.50 per cent, and the one-year bill remained at 19.63 per cent.

The central bank was at the market with N50.00 billion worth of the 91-day treasury bills but received subscriptions valued at N114.30 billion, and allotted N111.81 billion.

It also auctioned N100.00 billion worth of the 182-day instrument during the session, but got bids valued at N107.09 billion and allotted N105.79 billion.

Like in the previous sessions, the 364-day bill was oversubscribed by investors, though the level was not like in the past. The apex bank offered to sell N650.00 billion worth of the paper to the market participants, but received offers valued at N905.56 billion and allotted N206.98 billion.

From the analysis, the CBN offered investors treasury bills worth N800 billion across the three maturities, but got bids valued at N1.127 trillion and allotted N424.58 billion.

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Economy

MTN Plans Second Public Offer in Nigeria 

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MTN MoMo Nigeria

By Adedapo Adesanya

African telecommunications giant, MTN Group, has announced plans to reduce its shareholding in MTN Nigeria through a public offer as it foresees the return of the Nigerian subsidiary to profitability this year.

The group aims to cut its stake from 76 per cent to 65 per cent in line with its longstanding commitment to deepen local ownership.

According to South African tech publication ITWeb, this was disclosed by Mr Ralph Mupita, MTN Group president, during an editors’ roundtable meeting on Tuesday.

“The only localisation we have as MTN Group is we have potentially a sell-down in Nigeria at some point in time, approximately 11 per cent.

“This is something we have said long ago, that over time we would want more Nigerians owning the company, and we are prepared to sell down to 65 per cent. We are at around 76 per cent,” he said.

The offer would mark MTN’s second major retail public offering in Nigeria, following its 2021 sale of 575 million MTN Nigeria shares to local investors.

The offer was oversubscribed, resulting in the allocation of 661.25 million shares, including a 15 per cent greenshoe option.

This reduced MTN’s stake in its Nigerian unit to 75.6 per cent from 78.8 per cent.

More than 126,000 investors participated in that round, including retail and institutional investors such as Nigerian pension funds representing approximately 6.5 million contributors.

At the time in 2022, MTN Group announced plans to further reduce its stake to approximately 65 per cent from 75.6 per cent.

Mr Mupita confirmed that the Group would only proceed with a new offer once MTN Nigeria resolves its negative equity position and resumes dividend payments.

Despite reporting revenue of N3.36 trillion in 2024, a 36.03 per cent rise from N2.47 trillion in 2023, it posted a loss after tax of N400.44 billion, a 192.25 per cent rise from N137.02 billion in 2023.,

This negative performance was driven by macroeconomic headwinds, including record inflation and a steep devaluation of the Naira, which raised operating costs and wiped out investor value.

As a result, MTN Nigeria lost its position to MTN South Africa as the group’s largest revenue contributor.

However, the Group is projecting a rebound in 2025, citing key drivers such as recent tariff adjustments, operational restructuring, and improving macroeconomic indicators in Nigeria.

Speaking at the roundtable, Mr Mupita highlighted that the Group is anticipating a V-shaped recovery in Nigeria’s service revenue.

He pointed to the recent structural reforms, such as the removal of fuel subsidies, the naira stabilisation, and improved Dollar availability.

“The continued normalisation of these factors, particularly naira stability, should have positive impacts on consumer spending power and our business operations,” Mr Mupita noted in the Group’s financial statement for 2024 recently.

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