By Modupe Gbadeyanka
The ongoing national consumer promotion of Dangote Cement Plc tagged Bag of Goodies has continued to spring surprises with the emergence of a 70-year old bean cake seller in Ikirun, Osogbo, the Osun State capital, as winner of a saloon car.
The septuagenarian, identified as Alhaja Nimota Adetoro, could not hide her excitement when she was presented with her car amid pomp and pageantry.
Speaking at the presentation in Osogbo, Group Managing Director of Dangote Cement, Mr Joseph Makoju, stated that, “Dangote Cement is reliable; we are trustworthy. If you use our product, you can go home and sleep. We really appreciate you because without our customers, consumers, retailers, distributors, there would be no Dangote Cement.”
“This is the car key to our star winner. We are for real. This is a proof that we give life-changing prizes. If you continue to buy Dangote Cement, the next car may be yours. This evidence is made public to everybody,” he added.
In Port Harcourt, Rivers State, a 35-year old engineer and businessman, Mr Tochukwu Anthony from Enugu State, won the star prize of a brand new GAC car at a ceremony to reward winners in the promo. Apart from him, two other customers, Amadi Richard and Julius Ilabeshi won flat screen LED television set each.
Chairman of Dangote Cement Plc, Mr Aliko Dangote, while speaking at the event through his representative, Mrs Dorathy Ufot, a non-executive member of the company’s board of directors, said the promo was not a fluke, stressing that it was the firm’s little way of rewarding loyalty of its consumers.
According to him, the presentation events were a proof to Doubting Thomas that the promo was not a scam, pointing out that the company values its customers, which explains why it would not make any promise that it cannot fulfil.
“We are giving out 43 cars nation-wide and other prizes. We are here today to say thank you for your contributions to the growth of our company, Dangote Cement Plc.
“We value our customers, and that’s why we have brought this promo to Port Harcourt. We value everybody in our value chain system (distributors, wholesalers and retailers), and this our own way of giving back to our consumers,” the Africa’s richest man said.
“On behalf of Alhalji Aliko Dangote, the board of Dangote Cement, the management staff and the company, we are here to say a big thank you to you all. The national promo is for real. It is not a scam nor a gimmick, and not a fraudulent activity.
“It is for real, and we have made promises which we have been keeping across the country. We have several prizes and gifts to give out starting from the star prize of the car followed by tricycles, television sets, refrigerator and other smaller gifts,” the representative said.
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