Nigerian Breweries Rebrands Goldberg Lager

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By Modupe Gbadeyanka

A brand on the stable of Nigeria Breweries Plc, Goldberg Lager, now has a new look to project its respected status in the beer community as a cultural symbol.

The refined and classy look of Goldberg was re-launched on August 9, 2019 at the finale of the brand’s talent hunt show, Ariya Repete, at the Ikeja City Mall, Lagos with the theme The Mark of Respect.

Goldberg represents a cultural heritage and excellent craftsmanship and also commonly found in any cultural gathering such as festivals where oral poetry tradition is celebrated. Its panegyric element is synonymous with the Yoruba’s oral tradition which is passed down from one generation to another to preserve history and culture.

To bridge the gap between tradition and modernity, Goldberg’s new look appeals to the next generation of consumers who share the values of respect, enterprise and dignity.

It is for this reason that Goldberg earns the title of Omoluabi which conveys the value of good character, respect, enjoyment, dignity and integrity. Over the years, Goldberg has stayed true to its core value of reverence and quality enjoyment which makes it different from other mainstream beer brands in Nigeria.

As a beer that treasures tradition, Goldberg has a competitive edge of restoring the true communal spirit as the toast of socialites in the South West region.

Indeed, Goldberg is an iconic beer that has defined and still redefines the cultural landscape for beer consumers who cherish and relish traditional values.

For years, Goldberg has retained its spot as the regional mainstream brand for southwest Nigeria. Like the traditional talking drum, Goldberg has commanded attention at weddings, birthdays, anniversaries and other parties across the cities in Lagos, Ogun, Oyo, Osun, Ondo as well as Kwara.

From its towering look of effervescence to the lingering bitter-sweet taste, this larger beer from the leading brewer, Nigerian Breweries Plc is brewed for quality enjoyment.

Commenting on the development, the Senior Brand Manager of Goldberg and Life, Ms Maria Shadeko, said the distinctive elements of the Goldberg brand that has made it a market leader in the beer industry and how the new look will impact on the consumers.

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