From what was initially deemed as a fad in 2009, Bitcoin and digital currencies that followed thereafter currently experience massive growth in value and widespread acceptance in global finance. This adoption ranges from conglomerates down to influential and wealthy well-known figures, and where each of them comes from different industries. If Elon Musk is for tech, Mark Zuckerberg for social media, and Tom Brady for sports, then King Kaka is both for music and crypto gambling.
In early January 2022, African rapper King Kaka joined the crypto betting revolution by signing up as the global ambassador for crypto-based sports and esports betting leader, Sportsbet.io. Meet who he is, get to know about Sportsbet, and understand why their partnership is a huge move and a guaranteed success.
King Kaka as an artist
Before we dive into the very recent and innovative collaboration between Sportsbet and King Kaka, let’s get to meet the King first. Born on May 7, 1987, Kennedy Ombima is a Kenyan rapper, lecturer, and businessman better known by his stage names King Kaka and Rabbit. He founded and owns a number of organisations including the non-profit The King Kaka Foundation and the popular record label Kaka Empire.
King Kaka graduated from the KCA University with a bachelor’s degree in accountancy. After graduating, he became a lecturer at University of Zetech in Entrepreneurship, Mentorship, and the Music faculties but soon left that role to pursue music full-time.
Today, King is one of Kenya’s most popular rappers. Pulse Music Video Awards (PMVA) awarded him the two biggest awards in 2018: Male Video of the Year award and Viewer’s Choice of the Year.
King Kaka as a global ambassador of Sportsbet.io
Now, King Kaka has signed up in a partnership with Sportsbet.io — as well as their sister betting platform, Bitcasino.io — as their global ambassador. His influence will help the company’s brand build relationships and awareness in Africa.
So, prepare for an exhilarating casino gaming experience live you have never had before. Part of King Kaka’s many upcoming campaigns is all about delivering information on what it means to be a Sportsbet punter and player. These include admission to world-class entertainment that money can’t buy, such as executive box-level viewing of Premier League matches, special invites to the opulent Bombay Club, and exclusive time-limited promotions brought by him and the crypto premium casino.
It’s not only Sportsbet that will benefit from their partnership with King. On the other hand, the icon can gain more fans and expand his music to the regular punters and players of the site.
A fun, fast and fair casino gaming experience at Sportsbet.io
Join King Kaka as you delve into the high-quality and premium casino gaming experience at Sportsbet.io. Just like their sister company Bitcasino, Sportsbet is a leader in their respective field, which is certainly why King teamed up with them. Altogether, the partnership between Sportsbet and King Kaka is definitely one to look forward to today and in the years to come.
Modupe Gbadeyanka