Sports
Meet King Kaka: Sportsbet.io’s Global Ambassador
From what was initially deemed as a fad in 2009, Bitcoin and digital currencies that followed thereafter currently experience massive growth in value and widespread acceptance in global finance. This adoption ranges from conglomerates down to influential and wealthy well-known figures, and where each of them comes from different industries. If Elon Musk is for tech, Mark Zuckerberg for social media, and Tom Brady for sports, then King Kaka is both for music and crypto gambling.
In early January 2022, African rapper King Kaka joined the crypto betting revolution by signing up as the global ambassador for crypto-based sports and esports betting leader, Sportsbet.io. Meet who he is, get to know about Sportsbet, and understand why their partnership is a huge move and a guaranteed success.
King Kaka as an artist
Before we dive into the very recent and innovative collaboration between Sportsbet and King Kaka, let’s get to meet the King first. Born on May 7, 1987, Kennedy Ombima is a Kenyan rapper, lecturer, and businessman better known by his stage names King Kaka and Rabbit. He founded and owns a number of organisations including the non-profit The King Kaka Foundation and the popular record label Kaka Empire.
King Kaka graduated from the KCA University with a bachelor’s degree in accountancy. After graduating, he became a lecturer at University of Zetech in Entrepreneurship, Mentorship, and the Music faculties but soon left that role to pursue music full-time.
Today, King is one of Kenya’s most popular rappers. Pulse Music Video Awards (PMVA) awarded him the two biggest awards in 2018: Male Video of the Year award and Viewer’s Choice of the Year.
King Kaka as a global ambassador of Sportsbet.io
Now, King Kaka has signed up in a partnership with Sportsbet.io — as well as their sister betting platform, Bitcasino.io — as their global ambassador. His influence will help the company’s brand build relationships and awareness in Africa.
So, prepare for an exhilarating casino gaming experience live you have never had before. Part of King Kaka’s many upcoming campaigns is all about delivering information on what it means to be a Sportsbet punter and player. These include admission to world-class entertainment that money can’t buy, such as executive box-level viewing of Premier League matches, special invites to the opulent Bombay Club, and exclusive time-limited promotions brought by him and the crypto premium casino.
It’s not only Sportsbet that will benefit from their partnership with King. On the other hand, the icon can gain more fans and expand his music to the regular punters and players of the site.
A fun, fast and fair casino gaming experience at Sportsbet.io
Join King Kaka as you delve into the high-quality and premium casino gaming experience at Sportsbet.io. Just like their sister company Bitcasino, Sportsbet is a leader in their respective field, which is certainly why King teamed up with them. Altogether, the partnership between Sportsbet and King Kaka is definitely one to look forward to today and in the years to come.
Sports
FIFA Picks Saudi Arabia to Host 2034 World Cup
By Adedapo Adesanya
Saudi Arabia has been confirmed as the host nation for the 2034 FIFA World Cup.
Also confirmed were the hosts for the 2030 World Cup, which was awarded to six countries and will take place across three continents to celebrate 100 years of the tournament.
Saudi Arabia was the sole bidder for the 2034 competition. Its host status was confirmed on Wednesday after an online meeting of the 211 members of the International Federation of Association Football (FIFA).
The members confirmed the unchallenged bids by acclamation – simply clapping during the virtual meeting led by FIFA president, Mr Gianni Infantino.
As well as the World Cup, Saudi Arabia is hosting football’s 2027 Asian Cup, the 2029 Asian Winter Games and the 2034 Asian Games. It also has long-term ambitions to host more major events, including the Women’s World Cup.
The 2030 tournament will be led by co-hosts Spain and Portugal in Europe, and Morocco in North Africa. Uruguay, Paraguay and Argentina will each hold an opening match to mark 100 years since the first World Cup took place in Uruguay in 1930, a tournament that the South American nation won.
The next World Cup in 2026 will be co-hosted by three proximal nations in North America— the US, Canada, and Mexico.
Saudi Arabia first published its bid for the World Cup back in August 2024 after FIFA controversially fast-tracked the process for hosting the tournaments in 2030 and 2034.
The bid for the 2034 tournament has led to criticism from activist groups, who argue that Saudi laws will not protect workers overseas.
Some of the issues echoed that of the 2022 tournament held in Qatar.
The tournament will require the construction of eight new stadiums, for a total of 15 hosting venues, plus the addition of 175,000 hotel rooms, which will rely heavily on migrant labour.
Critics of FIFA also insist a Saudi-based World Cup risks a repeat of the rights abuses seen during a decade of similar preparations for the 2022 World Cup in Qatar.
FIFA previously praised the Saudi bid in an in-house evaluation, noting that the 48-team, 104-game tournament offers “significant opportunities for positive human rights impact”.
However, it added that Saudi Arabia must invest “significant effort and time” to comply with international standards.
Sports
Brila FM Suspends Operations in Port Harcourt, Abuja Over N200m Fraud
By Aduragbemi Omiyale
Leading sports radio station in Nigeria, Brila FM, owned by a veteran sports journalist, Mr Larry Izamoje, has suspended its operations in Abuja and Port Harcourt in Rivers State.
The broadcast stations in these two prominent cities of the country are currently not on air as a result of the directive of Mr Izamoje.
He took the action after uncovering fraudulent activities by employees of the company.
It was alleged that Brila FM’s Head of the Port Harcourt branch, Mr Sam Victor Mpong Akakan, has not been remitting funds to the company’s account.
In a statement made available to Business Post, it was stated that Mr Akakan has been arrested by the police in connection with the issue alongside the organisation’s former Chief Accountant, Mr Ekerete Sunday.
Mr Akakan was accused of opening a company, Bricast Communications, only two months after Brila FM Port Harcourt began operations with him as the Head of Station.
It was claimed that he took the first three letters of Brila and the word ‘CAST’ from ‘BroadCASTing’ to register his business name, which he allegedly used to issue invoices meant for Brila FM.
It was said that in connivance with others, Mr Akakan issued several Bricast Communications invoices with Bricast account details to several Brila FM clients instead of the company’s invoice bearing Brila Broadcasting Services Ltd for the diversion of payments for adverts and sponsored programmes aired on Brila FM stations in Abuja and Port Harcourt particularly.
He is also being investigated for forging certificates of broadcasts of Brila FM, tendering the same to clients using his Bricast invoices and getting payments into his Bricast account from such activities.
Mr Akakan was said to have presented himself on several occasions to unsuspecting clients including churches as Brila FM’s marketer and once convinced to do business on Brila FM gave them Bricast invoices for payments to his company (Bricast) repeatedly.
It was claimed that a fraud case involving over N200 million led to the temporary suspension of the Abuja and Port Harcourt branches.
Sports
Analysis Reveals Wilfried Zaha as Africa’s Most Handsome Athlete for 2024
By Dipo Olowookere
An analysis has shown that an Ivorian footballer, Wilfried Zaha, is the most handsome African sportsperson in 2024.
Zaha, who opted to play for Cote d’Ivoire after the Three Lions of England snubbed by him, currently plies his trade in Turkey for Galatasaray.
He moved to Turkey from England, where he played for Crystal Palace, and was one of the stars of the football outfit.
In research conducted by Bettors, Zaha topped the list as the most attractive African male athlete of 2024, closely followed by Odion Ighalo, a former Nigerian striker, and Akani Simbine, a South African sprinter.
The Most Handsome African Athletes of 2024 rankings used the golden ratio as a benchmark for facial attractiveness.
This study carefully analysed high-quality images of athletes from various sports, offering a fresh perspective on their aesthetic appeal.
The methodology involved selecting three high-quality images per athlete, sourced from official sports archives, media outlets, and verified athlete profiles, ensuring accuracy and clarity, according to the results of the research made available to Business Post.
Fourth on the list is Alex Iwobi of Nigeria, who plays for Fulham FC in England, and a Tanzanian footballer with Greece’s PAOK, Ally Samatta, is the fifth Most Handsome Athlete in Africa.
Ghana and Arsenal’s midfielder, Thomas Partey, is sixth, Senegalese Kalidou Koulibaly is seventh, Pierre-Emerick Aubameyang of Garbon is eight, Ivorian Cheick Sallah-Cisse is ninth and Senegalese Reug Reug is number 10 on the list.
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