Ecobank Unveils Adire Lagos Exhibition to Promote Culture, Tourism

By Modupe Gbadeyanka

Residents of Lagos will have the opportunity to see varieties of the popular Adire attire when Ecobank Nigeria Limited holds the Adire Lagos Exhibition next week.

In April 2022, the financial institution supported the maiden Adire Market Week at the June 12 Cultural Centre, Kuto, Abeokuta, Ogun State.

Due to the success recorded, the lender is promoting the local fabric in Lagos through the event themed EPAC Adire Lagos Experience to take place at the Ecobank Pan African Centre (EPAC) in Lagos from Friday, June 10 till Sunday, Jun 12, 2022.

Expected to grace the occasion are the First Lady of Ogun State, Mrs Bamidele Abiodun; the CEO of Adire Oodua Textile Hub and founder of Africa Fashion Week, Princess Ronke Ademiluyi;  Iya Oloja of Abeokuta, Adire Market; the CEO of Dye Lab, Ms Joke Ladoja; the Creative Director, Afume Global Concepts, Mrs Funmi Sosanya; and the CEO, Aga Culture & Upbeat, Moyo Ogunseinde, among others.

The Executive Director, Commercial Banking, at Ecobank Nigeria, Mrs Carol Oyedeji, while commenting on the forthcoming festival, stated that the programme was designed to boost tourism, culture and the creative industry using Adire as a key driver.

She stated that the three-day exhibition will have different music genres of Yoruba origin; an infusion of local food; and a mild atmospheric branding infusion of a wide variety of Adire into the setting to create a nostalgic mood. The festival will attract exhibitors, expatriates, influencers, dignitaries from all walks of life and members of the general public.

“The EPAC Adire Lagos Experience is in line with our brand promise as a Pan African Institution that delivers value to all its stakeholders. We will continue to curate experiences customized to peoples’ lifestyles whilst promoting the richness and diversity of our nation’s culture.

“The event will feature a series of masterclasses and exhibitions, as well as networking opportunities with entrepreneurs, shoppers and everyone who is interested in the making or trading of Adire. We promise a cosy ambience and utmost serenity to make participants feel comfortable and safe,” she stated.