Technology
Personalisation Need Not Come at the Expense of Data Privacy
By Hyther Nizam
Personalisation is becoming more critical for fulfilling customer expectations. But a changing consumer mindset about privacy makes the necessary data acquisition a difficult and expensive process.
It has been proven that personalisation increases sales, customer loyalty, and client lifetime value. Amazon’s quarterly sales increased by 29% after implementing targeted recommendations, and 80% of customers are more inclined to make a purchase when provided with a personalised experience.
But how can brands balance the benefits of personalisation with the privacy concerns of their customers? The most effective strategies employ zero-party data to drive marketing and sales, give customers power over how their data is used, and incorporate transparency and privacy into every department’s processes. Zero-party data is the data a customer provides voluntarily.
By relying solely on zero-party data, you can avoid public relations disasters and increase the trust clients have in your brand. What’s more, businesses that practice ethical and transparent data collection often collect more—and better quality—data. When customers feel their data is managed ethically and responsibly, they are more willing to provide useful information.
Customisation: the optimal solution
Companies can demonstrate a commitment to privacy by outlining the ways consumer information is collected and used, and by allowing consumers to manage their own advertising settings. Giving consumers more control over their data often results in more effective targeted advertising.
Customised advertising creates a space where customer and company interests intersect. When brands empower customers to create their own experiences, they are more equipped to anticipate and address their demands. Perhaps this is why customised solutions are preferred by 36% of consumers, and one in every five is willing to pay at least a 20% markup for them.
Creating a company culture that values privacy
Apart from providing role-based security and privacy training, some businesses have developed positions for business information security and privacy officers (BISPOs). BISPOs ensure that security is taken seriously by ensuring employees remain aware of security and privacy practices.
To provide a safe and comfortable user experience, some companies have established a “creep board.” This is an internal team tasked with regularly evaluating the company’s policies and processes regarding the use of personal data. They make certain that nothing the company does is overly “creepy.” These teams exist for a reason: over 40% of consumers will stop doing business with a brand if they believe its personalisation is obtrusive.
Understand the distinction
Consumers are collectively defining the line between desirable and undesirable personalisation. Crossing the line can be detrimental to the brand-consumer relationship, but successful businesses know how to anticipate consumer reactions and work within them.
Hyther Nizam is the President, MEA, Zoho Corporation
Choosing between a VPS and a dedicated server can be complex. They run apps and webpages. But they operate differently. Understanding the difference between VPS and dedicated server solutions will help you prevent complications and save money later on. In this text we will explain everything in detail with examples from actual life.
VPS vs Dedicated Server: What Actually Sets Them Apart
One physical machine is divided into multiple virtual servers by a VPS. Through virtualization software, each user receives a portion of resources that are separate from those of other users.
A dedicated server operates in a different manner. One user owns a single physical machine. No neighbors, no sharing, simply complete hardware access.
This is the core of the vps vs dedicated server debate. Shared hardware means lower costs, while full ownership means more raw power. Finding the best vps hosting service often comes down to how well a provider balances performance with fair pricing on shared resources.
| Factor | VPS | Dedicated Server |
| Resource allocation | Shared pool, virtualized | 100% dedicated hardware |
| Performance consistency | Possible noisy neighbor effect | Guaranteed, stable capacity |
| Scalability | Instant resize | Requires hardware upgrade or migration |
| Cost | Lower entry price | Higher fixed cost |
Performance, Cost and Control: Where Each One Wins
In terms of raw performance, dedicated servers are superior. Each gigabyte of RAM and each CPU cycle are part of a single project. There is no competition for resources.
Flexibility is where VPS excels. It takes minutes, not days, to scale up. Pricing stays lower too, since costs get split across multiple users on the same hardware.
Shared hardware limitations rarely cause problems for smaller projects. Providers like Antihost allocate resources fairly, so performance stays steady even during traffic spikes. The gap only really matters once traffic gets heavy and consistent.
The contrast of vps vs virtual machine is also confusing people often. A VPS is a virtual computer in a technical sense, but it’s rented from a hosting company, rather than running on your own hardware.
Matching the Server to the Project: Real Scenarios
A dedicated server is rarely required for a small business website. A VPS can easily manage moderate traffic while maintaining low expenses.
A growing SaaS product usually starts on a VPS and expands as the user base grows. This adaptability is more crucial in the early stages than brute strength.
A database-heavy application benefits from dedicated hardware once query volume reaches a certain level. In this case, the lack of resource sharing and a constant disk speed are essential.
A game server depends on low latency and steady performance. Many game servers run fine on VPS today, especially with modern hardware. As David Heinemeier Hansson put it: “Personal servers have gotten really scarily quick, inefficient, and personal internet connections rival what we connected data centers with just a decade or two ago.” That shift makes VPS a stronger option than it used to be.
Here is a quick breakdown of what typically fits best:
- Small business website: VPS, for cost and simplicity
- Growing SaaS product: VPS, then scale to dedicated later
- Database-heavy app: Dedicated server, for consistent speed
- Game server: VPS, unless player counts get very large
Summary
In every situation, neither choice is superior to the other. Everything impacts the optimal selection, including the scale of the project, traffic patterns, and all growth plans. Scale from what works now when the numbers really demand it.
By Modupe Gbadeyanka
The Executive Vice Chairman of the Nigerian Communications Commission (NCC), Mr Aminu Maida, has reemphasised the need to protect the nation’s telecommunications infrastructure, especially fibre networks, noting that damage to fibre networks carries significant economic consequences.
Speaking virtually at the Association of Telecommunications Companies of Nigeria (ATCON) Critical Conversation Forum on Fibre-to-the-Home (FTTH) in Lagos recently, he described FTTH as a critical enabler of Nigeria’s digital future.
“FTTH is uniquely positioned to meet Nigerians' next phase of data demand. The quality of our broadband will increasingly shape the competitiveness of our businesses, the growth of our digital industry and the opportunities available to our citizens,” the NCC chief stated.
“We must uphold deployment standards. Nigeria needs fibre that is properly installed, properly documented, and properly protected,” Mr Maida further said at the event themed Fibre to the Home in Nigeria: Addressing Challenges, Strengthening Standards and Ensuring Sustainable Deployment.
During a panel discussion titled Policy, Governance and Regulatory Alignment, the Deputy Director of Strategic Business Initiatives at ipNX, Mr Segun Okuneye, highlighted the need for stronger collaboration across the telecommunications ecosystem to unlock the full potential of fibre broadband in Nigeria.
According to him, sustainable fibre deployment extends beyond technology and investment to include policy consistency, stakeholder alignment, infrastructure protection, and shared responsibility.
“Achieving universal fibre connectivity requires more than deploying infrastructure; it requires sustained collaboration between operators, regulators, government agencies and host communities.
“When policies are aligned, deployment standards are consistently enforced, and critical infrastructure is protected, we create an environment where investment thrives and more Nigerians can enjoy reliable, high-speed broadband.
“At ipNX, we remain committed to working with all stakeholders to build resilient digital infrastructure that will support Nigeria’s economic growth for generations to come.”
Earlier in his welcome address, ATCON President, Mr Tony Emoekpere, underscored the strategic importance of FTTH in achieving the country’s broadband penetration targets while calling for greater public awareness around protecting communications infrastructure.
“This forum is critical because Fibre-to-the-Home is the technology that will enable the country to achieve full broadband penetration. We all depend on communication infrastructure, and it must be protected,” he declared.
Drawing a comparison with power infrastructure in the country, he added, “If somebody comes to your neighbourhood to tamper with your transformer or power cables, everybody will come out. The same thing needs to apply for communications infrastructure. When we see people damaging fibre cables, we should raise an alarm.”
By Modupe Gbadeyanka
Thursday, July 23, 2026, provided an opportunity for financial services professionals to converge on Landmark Event Centre, Lagos, to brainstorm on ways to meet the rising customers’ expectations.
The platform used for this purpose was Core by Interswitch. It is part of the company’s broader commitment to strengthening Africa’s digital payments ecosystem by fostering collaboration, knowledge sharing and operational excellence across the financial services value chain.
At the event, participants, numbering over 400, also highlighted the growing importance of operational excellence in sustaining resilient payment infrastructure.
As digital financial services continue to expand across Africa, closer collaboration among financial institutions, fintechs and payment service providers will be essential to improving responsiveness, resolving operational challenges more effectively and delivering consistently reliable customer experiences.
The Executive Vice President for Operations and Technology at Interswitch, Mr Babafemi Ogungbamila, said the forum reflects the company’s belief that exceptional customer experiences are built not only on innovative technology but also on the expertise, collaboration and commitment of the professionals who keep payment systems running every day.
“Every successful digital transaction is powered by professionals whose work often goes unseen but is fundamental to building trust in digital payments. Core by Interswitch was created to recognise their contribution, strengthen collaboration across the industry and create opportunities for shared learning that ultimately benefit financial institutions and the customers they serve.
“As digital payments continue to evolve, investing in the people and processes that power the technology is just as important as investing in the technology itself,” Mr Ogungbamila said.
Beyond recognising the professionals whose work often goes unnoticed, the programme underscored the value of creating stronger connections across the payments ecosystem.
By creating a dedicated platform for knowledge sharing, collaboration and professional development, Core by Interswitch aims to build a more connected community of payments operations professionals equipped to respond to the evolving demands of the digital economy.
