By Modupe Gbadeyanka
The investment banking and asset management business of FBN Holdings Plc, FBNQuest, has reaffirmed its commitment to supporting its clients and stakeholders with wealth management solutions that move them towards their goals.
The firm gave this reassurance when it recently launched a campaign themed Powered by People, aimed at reiterating its commitment to its clients by ensuring they are firmly integrated into their financial dreams and future.
The Head of People and Knowledge Engagement at FBNQuest, Ms Lolade Sasore, explained that “the campaign stretches beyond advertising; it is part of a promise to create an added personalised experience for our clients across all touchpoints.”
“We are delighted to have a message that reinforces our commitment to our people – our greatest asset. If we have learnt anything about ourselves in the recent past, it is that a global pandemic could not stop us from working as a team to deliver value to our employees, clients and shareholders.
“We were not defined by the challenges we faced. We are Powered by People and this is the spirit we are taking forward on a quest into every unpredictable future. We are confident in our people,” she added.
It was gathered that the initiative establishes the organisation’s understanding of the challenges and motivations that drive clients to the business while also reaffirming its commitment to deliver excellent service at all times.
Mirroring scenarios and circumstances that are relatable to the upward-mobile Nigerian, the campaign creates an emotional connection that everyone is bound to remember.
Riding on the core insight that most people, individuals and corporates alike, are on a mission to grow their wealth, and subsequently, constantly searching for additional income streams or investing their earnings; FBNQuest provides comfort and assurance to both current and potential clients, by reassuring them that their wealth manager is also as invested in and dedicated to helping them meet their goals.
The Powered by People campaign showcases the unwavering commitment, resilience and spirit of excellence that is delivered through FBNQuest’s employees to its clients and stakeholders.
From its humble beginnings to its current position as one of the foremost investment managers of choice in Nigeria with strong corporate and investment banking capabilities, FBNQuest has always been known for its tenacity, drive, passion, and the courage to take clients through uncharted waters.
Adedapo Adesanya