By Aduragbemi Omiyale
Some critical stakeholders in the branding industry will converge on Lagos Sheraton Hotels & Towers, Ikeja, Lagos on Friday, August 12, 2022, for the 7th edition of the African Brands Congress.
According to the organisers led by its convener, Mr Desmond Esorougwe, the theme for this year is Digital Technology AI & IOT: A Catalyst for Brands Growth.
The event is an annual fiesta of the best brains behind the most successful and sought-after African brands. It is meant to stimulate, motivate and excite the creativity in individuals as it is designed to educate, engage and inspire Brands Managers and professionals in the pursuit of best practices in brand building and value creation.
It is an appropriate platform used by stakeholders to discuss how brands in Africa can increase their global competitiveness. It is also used to enhance professional development skills in the area that are most relevant to the business community today.
The congress will provide hands-on skill-building experience for brands and the brand management community.
The focus of this one-day occasion will be to support establishments in the journey of excellence in brand building and discuss and influence the issues of sharing the African brands’ future. The platform will provide an ideal opportunity for interactions among leading companies and keynote interactive discussions.
The programme is packaged by African Brands Media Ltd, a leading brands magazine providing opinions, research and news for all brand owners and industry players.
Adedapo Adesanya 
Business Post Contributor