By Modupe Gbadeyanka
No fewer than 50 Facebook and Instagram creators met in Lagos for an event hosted by Meta, the parent company of the social media platforms, for an empowerment programme tagged Creators Day.
The event provided an avenue for content creators to learn new ways to monetise their creativity through an initiative called Reel.
The beneficiaries, drawn from various sectors like tech, lifestyle, entertainment, travel, beauty and fashion, attended a series of workshops to empower them to establish and grow their brand, reach their audience and earn a living while doing what they love.
During the workshops, creators learned how to use Reels in new and creative ways, get future-ready by utilising the latest tools and features on the platforms, how to stay safe online, how to monetise their content on Facebook and Instagram and how to establish real relationships with brands.
During the workshops, experts from Meta touched on how creators in Nigeria can realise their opportunity, creativity and full potential while using Meta technologies.
Rofhiwa Maneta, Strategic Partner Manager, Creators, Sub-Saharan Africa, Meta, shared insights about how Reels can open more opportunities for creators’ discoverability and audience development as they share their unique skills that resonate with their audience.
Natalie Choufani, Partner Solutions Manager, Creator Partnerships at Meta, also emphasised how creators can monetise their Reels on Instagram and Facebook.
In addition to these, Geoff Reinhardt, Global Head of Partner Safety, explored the best practices to keep creators safe on Instagram and Facebook.
While speaking with the creators at the workshop, Nada Enan, Head of Communications at Instagram, MEA, addressed the myth of shadow banning and explained how the ranking and recommendations of content like Reels work on Instagram. She also shared more insights on how the Instagram algorithm works and how creators can leverage reels to improve their reach and visibility.
According to Enan, “Meta is committed to supporting creators in Nigeria to realise their creativity and full potential. We recognise the amazing content they create on our family of apps, so we have set aside a day like today to celebrate their good work and successes. We at Meta are delighted to give creators the power to build community and bring the world closer together.”
The workshops were attended by a unique crowd of content creators, ranging from Eric Okafor, Ìfẹ́dayo Agoro, Dr Ayodele Renner, salemkinging, Nonye Udeogu, The Social Media Oga, Joseph Onaolapo, Victor Anyanwu, plantboy.ng, i_am_tjan, Tee Kuro, Hamda ‘Koya, Tijesunimi Olupekan, Sisi Yemmie, Nicole Chikwe, Swit Ope, laughpillscomedy and ayomidate among others.
In the evening, Meta hosted an intimate and immersive dinner experience with some of Nigeria’s top creators like Broda Shaggi, a Nigerian comedian and actor; Maryam Apaokagi, a skit maker, comedian and cinematographer; Mr Macaroni, an actor and content creator; Miss Techy, a female digital creator popularly known for her captivating VFX videos on Instagram; Elozonam Ogbolu, an actor, singer and music producer; Dimma Umeh, a fashion blogger and content creator; Taymesan Emmanuel, a media personality/podcaster and Nelly Agbogu, a social media influencer and entrepreneur.
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