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2023 Election: The Role of Media Monitoring Services

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2023 election

By Queen Nwabueze

This 2023 election season is a true test of the much-vaunted objectivity of journalists.

Journalism’s pursuit of objectivity strives to enable readers to form their OWN opinions about a story. This implies that the media (mainstream and digital) must present the facts solely before allowing the potential voters to offer them their interpretation. Again, this means that news organisations should present the facts as they are, whether or not they agree with them.

Lovely on paper, yeah? But has this really been the focus of our media since the polls for 2023 began to be conducted? No!

A well-liked TV station reporter was recently discredited for having ties to a well-liked political party (names withheld for ethical reasons).

Hold on for a moment! Let’s sketch out the perfect situation once more. In journalism, objectivity means refusing to embellish any facts or details in order to strengthen a narrative or better align a topic with a predetermined objective. Similarly, according to the profession of journalism’s neutrality standards, news should be reported in an objective, fair, and impartial way. In actuality, according to this idea, journalists should support NONE of the competing political parties and should instead just present the pertinent information to everybody.

How about disengagement? The journalist’s emotional stance is referred to as detachment. Basically, reporters MUST approach topics not only objectively but also with a cold, emotionless mentality. This tactic calls for the telling of tales in a calm, collected manner, allowing potential voters to make their own decisions apart from the influence of social or traditional media. Again, all of these principles seem sensible on paper.

You might be wondering why this article focuses so much on the Disneyland roles that the media play during elections.

Sorry, but without hammering our media, we cannot properly address the subject of “2023 Election: The Role of Media Monitoring Services.” The role of media monitoring services should reflect the fact that the media’s actions and inactions are at the centre of every aspect of elections and electioneering. That is the reality!

Election seasons do in fact coincide with times of increased media attention and reporting, with each political party seemingly desperate to take the helm of the nation, as we’ve seen in more recent years. These times of change are frequently marked by extremely competitive rhetoric, escalating tensions, occasional political bullying, and occasionally even violent confrontation and death desires.

Since the media is the main driver of these dynamics, political candidates and campaign offices should use media monitoring services, if only to uncover information that is hidden from plain view and has the potential to prevent voters from receiving enough information to make informed voting decisions.

You may track your candidacy, your opponents, public media conversation, and even detractors in real-time across all media in Nigeria, including print, online, broadcast, and social. P+ Measurement Services is one such media monitoring service.

Largely as a result of Walter Lippmann’s work, the concept of objectivity in journalism as we know it now exists. After the excesses of yellow journalism, Lippmann urged impartiality in journalism. The yellows of the period, he said, had served their role, but the populace needed to hear the truth, not a “romanticized version of it.”

Not to cry anymore over already spilled milk, but this article strongly suggests that you hire expert media monitors to join your campaign organization and conduct your listening on your behalf. Do not employ individuals who are unqualified to watch your media.

You may have noticed that the electorate now lives online in this era of online media—your own potential voters! Where are they getting their political message from? If it’s in your favour, are you certain?

Since internet media has become so crucial, it is not advisable to quickly enter and leave.

Who is keeping watch of the media for you? Are they qualified?

Online media has significantly altered how individuals consume political messages. These advances have also resulted in certain unfavourable occurrences, such as a significant rise in material that is unreliable, context-free, and biased against you and your political party.

For instance, a number of studies have shown P+ Measurement Services that your critics are using newly forming social and tribal divisions to preach to your adherents. What will you do next, then? If your party is sincerely committed to winning the 2023 elections, we advise you to use media monitoring services to provide you with accurate information.

PPlus’ approach is straightforward. To manage the perceptions that shape your reality across the media, they engage in 24/7 media fact-checking, media monitoring, and traction using international standard listening and intelligence tools/metrics; they then report back to you with the crucial findings/feedback and hand you the precise places you need to influence.

Queen Nwabueze is a Media and Content Strategist based in Lagos

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Brent’s Jump Collides with CBN Easing, Exposes Policy-lag Arbitrage

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CBN’s $1trn Mirage

Nigeria is entering a timing-sensitive macro set-up as the oil complex reprices disruption risk and the US dollar firms. Brent moved violently this week, settling at $77.74 on 02 March, up 6.68% on the day, after trading as high as $82.37 before settling around $78.07 on 3 March. For Nigeria, the immediate hook is the overlap with domestic policy: the Central Bank of Nigeria (CBN) has just cut its Monetary Policy Rate (MPR) by 50 basis points to 26.50%, whilst headline inflation is still 15.10% year on year in January.

“Investors often talk about Nigeria as an oil story, but the market response is frequently a timing story,” said David Barrett, Chief Executive Officer, EBC Financial Group (UK) Ltd. “When the pass-through clock runs ahead of the policy clock, inflation risk, and United States Dollar (USD) demand can show up before any oil benefit is felt in day-to-day liquidity.”

Policy and Pricing Regime Shift: One Shock, Different Clocks

EBC Financial Group (“EBC”) frames Nigeria’s current set-up as “policy-lag arbitrage”: the same external energy shock can hit domestic costs, FX liquidity, and monetary transmission on different timelines. A risk premium that begins in crude can quickly show up in delivered costs through freight and insurance, and EBC notes that downstream pressure has been visible in refined markets, with jet fuel and diesel cash premiums hitting multi-year highs.

Market Impact: Oil Support is Conditional, Pass-through is Not

EBC points out that higher crude is not automatically supportive of the naira in the short run because “oil buffer” depends on how quickly external receipts translate into market-clearing USD liquidity. Recent price action illustrates the sensitivity: the naira was quoted at 1,344 per dollar on the official market on 19 February, compared with 1,357 a week earlier, whilst street trading was cited around 1,385.

At the same time, Nigeria’s inflation channel can move quickly even during disinflation: headline inflation eased to 15.10% in January from 15.15% in December, and food inflation slowed to 8.89% from 10.84%, but energy-led transport and logistics costs can reintroduce pressure if the risk premium persists. EBC also points to a broader Nigeria-specific reality: the economy grew 4.07% year on year in 4Q25, with the oil sector expanding 6.79% and non-oil 3.99%, whilst average daily oil production slipped to 1.58 million bpd from 1.64 million bpd in 3Q25. That mix supports external-balance potential, but it also underscores why the domestic liquidity benefit can arrive with a lag.

Nigeria’s Buffer Looks Stronger, but It Does Not Eliminate Sequencing Risk

EBC sees that near-term external resilience is improving. The CBN Governor said gross external reserves rose to USD 50.45 billion as of 16 February 2026, equivalent to 9.68 months of import cover for goods and services. Even so, EBC views the market’s focus as pragmatic: in a risk-off tape, investors tend to price the order of transmission, not the eventual balance-of-payments benefit.

In the near term, EBC expects attention to rotate to scheduled energy and policy signposts that can confirm whether the current repricing is a short, violent adjustment or a more durable regime shift, including the U.S. Energy Information Administration (EIA) Short-Term Energy Outlook (10 March 2026), OPEC’s Monthly Oil Market Report (11 March 2026), and the U.S. Federal Reserve meeting (17 to 18 March 2026). On the domestic calendar, the CBN’s published schedule points to the next Monetary Policy Committee meeting on 19 to 20 May 2026.

Risk Frame: The Market Prices the Lag, Not the Headline

EBC cautions that outcomes are asymmetric. A rapid de-escalation could compress the crude risk premium quickly, but once freight, insurance, and hedging behaviour adjust, second-round effects can linger through inflation uncertainty and a more persistent USD bid.

“Oil can act as a shock absorber for Nigeria, but only when the liquidity channel is working,” Barrett added. “If USD conditions tighten first and domestic pass-through accelerates, the market prices the lag, not the headline oil price.”

Brent remains an anchor instrument for tracking this timing risk because it links energy-led inflation expectations, USD liquidity, and emerging-market risk appetite in one market. EBC Commodities offering provides access to Brent Crude Spot (XBRUSD) via its trading platform for following energy-driven macro volatility through a single instrument.

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Gen Alpha: Africa’s Digital Architects, Not Your Target Audience

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Emma Kendrick Cox

By Emma Kendrick Cox

This year, the eldest Gen Alpha turns 16.

That means they aren’t just the future of our work anymore. They are officially calling for a seat at the table, and they’ve brought their own chairs. And if you’re still calling this generation born between 2010 and 2025 the iPad generation, then I hate to break it to you, but you’re already obsolete. To the uninitiated, they look like a screen-addicted mystery. To those of us paying attention, they are the most sophisticated, commercially potent, and culturally fluent architects Africa has ever seen.

Why? Because Alphas were not born alongside the internet. They were born inside it. And by 2030, Africa will be home to one in every three Gen Alphas on the planet.

QWERTY the Dinosaur

We are witnessing the rise of a generation that writes via Siri and speech-to-text before they can even hold a pencil. With 63% of these kids navigating smartphones by age five, they don’t see a QWERTY keyboard as a tool. They see it as a speed bump, the long route, an inefficient use of their bandwidth. They don’t need to learn how to use tech because they were born with the ability to command their entire environment with a voice note or a swipe.

They are platform agnostic by instinct. They don’t see boundaries between devices. They’ll migrate from an Android phone to a Smart TV to an iPhone without breaking their stride. To them, the hardware is invisible…it’s the experience that matters.

They recognise brand identities long before they know the alphabet. I share a home with a peak Gen Alpha, age six and a half (don’t I dare forget that half). When she hears the ding-ding-ding-ding-ding of South Africa’s largest bank, Capitec’s POS machine, she calls it out instantly: “Mum! Someone just paid with Capitec!” It suddenly gives a whole new meaning to the theory of brand recall, in a case like this, extending it into a mental map of the financial world drawn long before Grade 2. 

And it ultimately lands on this: This generation doesn’t want to just view your brand from behind a glass screen. They want to touch it, hear it, inhabit it, and remix it. If they can’t live inside your world, you’re literally just static.

The Uno Reverse card

Unlike any generation we’ve seen to date, households from Lagos to Joburg and beyond now see Alphas hold the ultimate Uno Reverse card on purchasing power. With 80% of parents admitting their kids dictate what the family buys, these Alphas are the unofficial CTOs and Procurement Officers of the home:

  • The hardware veto: Parents pay the bill, but Alphas pick the ISP based on Roblox latency and YouTube 4K buffers.

  • The Urban/Rural bridge: In the cities, they’re barking orders at Alexa. In rural areas, they are the ones translating tech for their families and narrowing the digital divide from the inside out.

  • The death of passive: I’ll fall on my sword when I say that with this generation, the word consumer is dead. It implies they just sit there and take what you give them, when, on the contrary, it is the total opposite. Alphas are Architectural. They are not going to buy your product unless they can co-author the experience from end to end.

As this generation creeps closer and closer to our bullseye, the team here at Irvine Partners has stopped looking at Gen Alpha as a demographic and started seeing them as the new infrastructure of the African market. They are mega-precise, fast, and surgically informed.

Believe me when I say they’ve already moved into your industry and started knocking down the walls. The only question is: are you building something they actually want to live in, or are you just a FaceTime call they are about to decline?

Pay attention. Big moves are coming. The architects are here.

Emma Kendrick Cox is an Executive Creative Director at Irvine Partners

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Why Digital Trust Matters: Secure, Responsible AI for African SMEs?

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Kehinde Ogundare 2025

By Kehinde Ogundare

For years, security for SMEs across sub-Saharan Africa meant metal grilles and alarm systems. Today, the most significant risks are invisible and growing faster than most businesses realise.

Artificial Intelligence has quietly embedded itself into everyday operations. The chatbot responding to customers at midnight, the system forecasting inventory requirements, and the software identifying unusual transactions are no longer experimental technologies. They are becoming standard features of modern business tools.

Last month’s observance of Safer Internet Day on February 10, themed ‘Smart tech, safe choices’, marked a pivotal moment. As AI adoption accelerates, the conversation must shift from whether businesses should use AI to how they deploy it responsibly. For SMEs across Africa, digital trust is no longer a technical consideration. It is a strategic business imperative.

The evolving threat landscape

Cybersecurity threats facing sub-Saharan African SMEs have moved well beyond basic phishing emails. Globally, cybercrime costs are projected to reach $10.5 trillion this year, fuelled by generative AI and increasingly sophisticated social engineering techniques. Ransomware attacks now paralyse entire operations, while other threats quietly extract sensitive customer data over extended periods.

The regional impact is equally significant. More than 70% of South African SMEs report experiencing at least one attempted cyberattack, and Nigeria faces an average of 3,759 cyberattacks per week on its businesses. Kenya recorded 2.54 billion cyber threat incidents in the first quarter of 2025 alone, whilst Africa loses approximately 10% of its GDP to cyberattacks annually.

The hidden risk of fragmentation

A common but often overlooked vulnerability lies in digital fragmentation.

In the early stages of growth, SMEs understandably prioritise affordability and agility. Over time, this can result in a patchwork of disconnected applications, each with separate logins, security standards, and privacy policies. What begins as flexibility can involve operational complexity.

According to IBM Security’s Cost of a Data Breach Report, companies with highly fragmented security environments experienced average breach costs of $4.88 million in 2024.

Fragmented systems create blind spots; each additional data transfer between applications increases exposure. Inconsistent security protocols make governance harder to enforce. Limited visibility reduces the ability to detect anomalies early. In practical terms, complexity increases risk.

Privacy-first AI as a competitive differentiator

As AI capabilities become embedded in business software, SMEs face a choice about how they approach these powerful tools. The risks are not merely theoretical.

Consumers across Africa are becoming more aware of data rights and are willing to walk away from businesses that cannot demonstrate trustworthiness. According to KPMG’s Trust in AI report, approximately 70% of adults do not trust companies to use AI responsibly, and 81% expect misuse. Meanwhile, studies also show that 71% of consumers would stop doing business with a company that mishandles information.

Trust, once lost, is difficult to rebuild. In the digital age, a single data leak can destroy a reputation that took ten years to build. When customers share their payment details or purchase history, they extend trust. How you handle that trust, particularly when AI processes their data, determines whether they return or take their business elsewhere.

Privacy-first, responsible AI design means building intelligence into business systems with data protection, transparency and ethical use embedded from the outset. It involves collecting only necessary information, storing it securely, being transparent about how AI makes decisions, and ensuring algorithms work without compromising customer privacy. For SMEs, this might mean choosing inventory software where predictive AI runs on your own data without sending it externally, or customer service platforms that analyse patterns without exposing individual records. When AI is built responsibly into unified platforms, it becomes a competitive advantage: you gain operational efficiency whilst demonstrating that customer data is protected, not exploited.

Unified platforms and operational resilience

The solution lies in rethinking digital infrastructure. Rather than accumulating disparate tools, businesses need unified platforms that integrate core functions whilst maintaining consistent security protocols.

A unified approach means choosing cloud-based platforms where functions share common security standards, and data flows seamlessly. For a manufacturing SME, this means inventory management, order processing and financial reporting operate within a single security framework.

When everything operates cohesively, security gaps diminish, and the attack surface shrinks. And the benefits extend beyond risk reduction: employees spend less time on administrative friction, customer data stays consistent, and platforms enable secure collaboration without traditional infrastructure costs.

Safer Internet Day reminds us that the digital world requires active stewardship. For SMEs across the African continent who are navigating complex threats whilst harnessing AI’s potential, digital trust is foundational to sustainable growth. Security, privacy and responsible AI are essential characteristics of any technology infrastructure worth building upon. Businesses that embrace unified, privacy-first platforms will be more resilient against cyber threats and better positioned to earn and maintain trust. In a market where trust is currency, that advantage is everything.

Kehinde Ogundare is the Country Head for Zoho Nigeria

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