By Modupe Gbadeyanka
The Tor’Q Autofest scheduled for November 26, 2023, at Eko Hotel and Suites in Lagos promises to be exciting, the organisers have assured.
This is because a notable energy drink brand in Nigeria, Fearless Energy Drink, is backing the programme, which brings together car drifters, super bikers and others under one roof.
The event is themed TOR’Q 23: The Fearless Showdown, and people from different African countries will be in attendance.
According to Mr Adeniyi Bakare, who is the Head of Strategy at Xhibit Ideas, the organizers of the TOR’Q Autofest, the motorsports programme is a free event for all fun-lovers and entry by a bottle of Fearless energy drink, for a beautiful experience with what the event offers.
Also speaking, the face of TOR’Q 23, Mr Mike Nwogu, a prominent Nigerian socialite and entrepreneur, anticipates a motorsports spectacle that includes lady bikers showcasing their impressive skills, captivating the audience alongside other engaging activities and attractive prizes.
Explaining why the company supported the event, the Managing Director of Rite Foods, the makers of Fearless Energy Drink, Mr Seleem Adegunwa, said, “The premium Fearless Energy Drink brand remains committed to endorsing initiatives that nurture talent across diverse spheres, ensuring the realization of set goals and in the realm of sports entertainment, as evident in our partnership with TOR’Q, we aspire to elevate the platform, offering an exhilarating experience for car drifters, super bikers, and enthusiasts alike.”
He said the brand, known for its inventiveness and superior marketing activities in the entertainment industry and auto-sports, would ignite the passion of the contenders to effusively excite consumers and fun-seekers while actively showcasing their talent in motorsports.
On her part, the Assistant Brand Manager of Fearless Energy Drink in Rite Foods Limited, Ms Kanyinsola Sangowawa, said the market-leading energy drink would continue to support platforms that resonate with the brand’s DNA of identifying with activities that improve lives, innovation, creativity, with courageous spirit and the ability to attain success in undertakings.
She said the brand will always refresh its consumers and steer them to stardom, instilling the willpower to do things that are perceived to be difficult with the boldness it offers, like the I CAN, I AM mentality of the brand.
Dipo Olowookere