Showbiz
Nigerian Gen Z Accounts for 55% of Total Hip-Hop Streams on Spotify
By Modupe Gbadeyanka
Data from a prominent streaming platform, Spotify, has revealed that young Nigerians, especially those within the age range of 18 to 24, constitute the largest group consuming the hip-hop genre of music on its system.
Recall that Nigerian hip-hop gained popularity in the 90s with artists such as Modenine, Naeto C, Bouqui, Ruggedman, Gino, Eedris Abdulkareem, eLDee, Sasha P, Ikechukwu and a whole lot more.
These artists pioneered the sounds and culture of the genre that have influenced Nigerian tracks and have grown to gain substantial traction within the continent.
It was observed that this age group, which falls under Gen Z, has played a significant role in promoting music and has been greatly influenced by it.
The data showed that the Nigerian Gen Z individuals constitute a sizable segment of hip hop listeners, with 55 per cent of the total streams, followed by listeners aged 25-29, with 19 per cent of the streams, while the age brackets of 0-17 and 30-34 both hold a 9 per cent share.
From a gender perspective, Nigerian hip-hop music predominantly resonates with males, commanding a substantial 75 per cent of the recorded streams, while females account for 24 per cent.
The spotlight falls on Olamide, Odumodublvck, Blaqbonez, Zlatan and Ice Prince as the most streamed within the realm of Nigerian Hip hop. Nigeria’s patriotism in music is evident as most streamed hip-hop artists are Nigerians, unlike regions such as Kenya and South Africa, where international hit-man, Drake, leads.
Over the course of its five-decade existence, hip hop has achieved global prominence, and this triumph extends to Nigeria, where it has profoundly influenced the evolution of Afrobeats.
It’s not surprising, therefore, that Nigeria occupies a significant position within Africa’s hip-hop listenership landscape, securing the second spot right after South Africa.
This position underscores the genre’s popularity within the country and reflects the widespread impact of Nigerian hip-hop on the African music scene.
“Hip hop is one of the most popular music genres in the world, and it continues to have an input in newer genres and music movements springing up in Nigeria and around the world.
“Its ability to evolve and stay relevant is a testament to its power as a form of artistic expression that resonates with listeners worldwide,” Spotify’s Artist and Label Partnerships Manager for West Africa, Mr Victor Okpala, commented.
The genre has continued to thrive in the streaming era as a new crop of rappers are creating rap music that appeals to Gen Z consumers.
Accessibility of streaming platforms like Spotify has enabled Gen Z to explore and embrace music from around the world, with Nigerian hip-hop resonating strongly due to its energetic, relatable lyrics and cultural authenticity.
Hip hop’s popularity among Gen Z continues to grow. This is evident in the data that shows how the generation consumes the genre of music the most on Spotify.
Showbiz
The Final Chapter of BBNaija Season 10 Begins at the Reunion
After ten weeks of twists, shifting alliances, emotional confrontations and unforgettable moments, the BBNaija Season 10 house may have closed its doors, but many of the conversations it sparked never truly ended.
Now, months after Imisi emerged victorious and walked away with the ₦150 million grand prize, all 29 housemates are set to return for the Season 10 Reunion, hosted by Ebuka Obi-Uchendu. As anticipation builds for BBNaija Season 11, the reunion offers fans one final opportunity to revisit the stories that kept the 10/10 season at the centre of conversation.
And if there’s one thing viewers know about BBNaija reunions, it’s that they have a way of bringing unfinished business back to the surface.
For starters, fans will be eager to hear from Dede and Kola, whose complicated dynamic generated countless conversations throughout the season. What exactly was happening between them? Was it friendship, attraction, strategy, or a little bit of everything? Months later, many viewers are still searching for answers.
Then there is Victory and Gigi Jasmine, whose rollercoaster relationship became one of the season’s most talked-about storylines. From mixed signals and emotional conversations to unexpected decisions that left viewers divided, theirs was a relationship that rarely lacked drama. The reunion could finally reveal where things stand between them today.
Questions also remain around Faith, one of the season’s most controversial and talked-about housemates. His journey from strong contender to disqualification sparked intense debate among fans and fellow housemates alike. With Sultana and Imisi both playing significant roles in some of the season’s biggest conversations involving him, the reunion may provide long-awaited clarity on one of the defining storylines of the season.
Of course, no look back at the 10/10 season would be complete without revisiting the relationships that captured viewers’ attention. Fans will be curious to know whether connections such as Koyin and Isabella’s survived beyond the house, evolved into something more, or simply became part of the BBNaija experience.
There are also questions surrounding Jason Jae, whose interactions with Joanna, Sultana and Dede kept fans speculating throughout the season. Was he simply playing the game, following genuine connections, or navigating a complicated mix of both? The reunion may finally offer some answers.
Meanwhile, Bright Morgan and Mide’s relationship remained one of the season’s most debated situationships. With emotions, misunderstandings and unanswered questions lingering after the show, viewers will undoubtedly be looking forward to hearing their perspectives now that months have passed.
Beyond the individual stories, the reunion is also an opportunity for housemates to reflect on the alliances, rivalries and decisions that shaped one of the most unpredictable seasons in BBNaija history. Friendships were tested, loyalties shifted, and housemates often found themselves on opposite sides of conversations that dominated social media week after week.
Whether it’s old rivalries, unresolved tensions, surprising reconciliations or long-awaited explanations, fans can expect the conversations they have been waiting months to hear.
The BBNaija Season 10 Reunion premieres on June 8 at 10:00 PM WAT on Africa Magic Showcase and Africa Magic Family. Episodes will be available on DStv Stream and GOtv Stream, ensuring viewers never miss a moment of the revelations, resolutions and memorable conversations that await.
Showbiz
Nigerian Actor Adesina Okiki Janmole Dies in Fatal Auto Crash
By Modupe Gbadeyanka
A fatal auto crash has claimed the life of a Nigerian actor, Mr Adesina Okiki, otherwise known as Janmole.
The death of the thespian was confirmed on Tuesday by the president of the Theatre Arts and Motion Pictures Practitioners Association of Nigeria (TAMPAN), Mr Abolaji Amusan, popularly known as Mr Latin.
In a post on his Facebook page today, the comic actor said, “May the soul of our departed colleague, Adesina Okiki Janmole, who tragically lost his life in an accident, rest in perfect peace.
“May God grant his family, friends, and colleagues the strength and comfort to bear this irreparable loss. He will be greatly missed. Amen.”
The demise of this comedian and filmmaker comes a few weeks after the Nigerian film industry lost Alexx Ekubo to cancer.
During his lifetime, Janmole, who died in a road accident on Monday, acted in several movies. He was known for his humour, screen presence and contributions to the Yoruba movie industry.
About four years ago, he survived a fire incident along the Lagos-Ibadan Expressway, an experience many believed he had narrowly escaped.
Showbiz
Africa Magic to Air BBNaija Season 10 Reunion June 8
By Aduragbemi Omiyale
Lovers of the popular Big Brother Naija (BBNaija) reality television show will have the opportunity to watch the BBNaija Season 10 Reunion Show.
The programme, to be hosted by media personality, Mr Ebuka Obi-Uchendu, will premiere on Monday, 8 June 2026, at 10 pm WAT on Africa Magic Showcase (DStv Channel 151 | GOtv Channel 8) and Africa Magic Family (DStv Channel 154 | GOtv Channel 7), with each episode available on the DStv Stream and GOtv Stream apps the following day.
The reunion show will feature all 29 housemates. Fans can follow all reunion updates using the hashtag #BBNaijaReunion across social media platforms and Africa Magic for exclusive clips and behind-the-scenes content.
On October 5, 2025, the BBNaija Season 10 came to an end, with Opeyemi Ayanwale, popularly known as Imisi, emerging champion with 42.84 per cent of the public votes.
The 23-year-old fashion designer and actress from Oyo State walked away with a grand prize of N150 million, including N80 million in cash and a brand-new Innoson SUV.
The reunion is expected to address several unresolved storylines from the season, including the disqualification of housemate Faith in the final week following a physical altercation with Sultana. The season also produced some of its most viral moments in years, including a spoon-related standoff that dominated X for days and a series of romantic entanglements that split fan bases across the continent.
Season 10 was considered one of the most exciting editions of the show to date, introducing the Bag of Big Twists, a red telephone delivering random instructions from Biggie, a restructured Head of House challenge and an Influential Player of the Week feature.
With plans for a new season already in motion, the BBNaija 10 over 10 reunion show is set to officially close conflicts, encourage clarifications and allow the housemates to lay it all bare to the viewers and themselves one last time.
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