Showbiz
Nigerian Gen Z Accounts for 55% of Total Hip-Hop Streams on Spotify
By Modupe Gbadeyanka
Data from a prominent streaming platform, Spotify, has revealed that young Nigerians, especially those within the age range of 18 to 24, constitute the largest group consuming the hip-hop genre of music on its system.
Recall that Nigerian hip-hop gained popularity in the 90s with artists such as Modenine, Naeto C, Bouqui, Ruggedman, Gino, Eedris Abdulkareem, eLDee, Sasha P, Ikechukwu and a whole lot more.
These artists pioneered the sounds and culture of the genre that have influenced Nigerian tracks and have grown to gain substantial traction within the continent.
It was observed that this age group, which falls under Gen Z, has played a significant role in promoting music and has been greatly influenced by it.
The data showed that the Nigerian Gen Z individuals constitute a sizable segment of hip hop listeners, with 55 per cent of the total streams, followed by listeners aged 25-29, with 19 per cent of the streams, while the age brackets of 0-17 and 30-34 both hold a 9 per cent share.
From a gender perspective, Nigerian hip-hop music predominantly resonates with males, commanding a substantial 75 per cent of the recorded streams, while females account for 24 per cent.
The spotlight falls on Olamide, Odumodublvck, Blaqbonez, Zlatan and Ice Prince as the most streamed within the realm of Nigerian Hip hop. Nigeria’s patriotism in music is evident as most streamed hip-hop artists are Nigerians, unlike regions such as Kenya and South Africa, where international hit-man, Drake, leads.
Over the course of its five-decade existence, hip hop has achieved global prominence, and this triumph extends to Nigeria, where it has profoundly influenced the evolution of Afrobeats.
It’s not surprising, therefore, that Nigeria occupies a significant position within Africa’s hip-hop listenership landscape, securing the second spot right after South Africa.
This position underscores the genre’s popularity within the country and reflects the widespread impact of Nigerian hip-hop on the African music scene.
“Hip hop is one of the most popular music genres in the world, and it continues to have an input in newer genres and music movements springing up in Nigeria and around the world.
“Its ability to evolve and stay relevant is a testament to its power as a form of artistic expression that resonates with listeners worldwide,” Spotify’s Artist and Label Partnerships Manager for West Africa, Mr Victor Okpala, commented.
The genre has continued to thrive in the streaming era as a new crop of rappers are creating rap music that appeals to Gen Z consumers.
Accessibility of streaming platforms like Spotify has enabled Gen Z to explore and embrace music from around the world, with Nigerian hip-hop resonating strongly due to its energetic, relatable lyrics and cultural authenticity.
Hip hop’s popularity among Gen Z continues to grow. This is evident in the data that shows how the generation consumes the genre of music the most on Spotify.
Every great movie starts with a decision; sometimes it’s the decision to do the right thing. Sometimes it’s the decision to fight back. Other times, it’s a split-second choice that turns an ordinary day into complete chaos.
This August, GOtv’s movie lineup is built around characters whose lives change because of one decision. Some are chasing redemption. Some are fighting for survival. Others are simply trying to make it through the madness they’ve found themselves in. Whatever your movie preference, these are stories that will keep you invested from beginning to end.
When bad decisions become great comedy
Let’s be honest, some of the funniest movies are built around people making one terrible decision after another. That’s exactly the kind of fun Bad Behaviour (Stunt) brings. Airing every Friday on TNT, the comedy is packed with chaotic moments, outrageous situations and plenty of laughs, making it the perfect way to leave the stress of the week behind and ease into the weekend.
Catch Bad Behaviour (Stunt) every Friday from 7 August at 2:55 pm on TNT, available on GOtv Max and higher packages.
One act of courage changes everything
There are action movies, and then there are movies that leave you wondering how the characters survived at all.
In Mad Max: Fury Road, Imperator Furiosa risks everything when she decides to help a group of women escape from the ruthless Immortan Joe. Along the way, she crosses paths with Max Rockatansky, and together they embark on a relentless fight for freedom across a brutal wasteland. With breathtaking action, unforgettable chase scenes and Charlize Theron’s commanding performance, it’s easy to see why the film remains one of the most celebrated action movies of its generation.
Watch Mad Max: Fury Road on Saturday, 8 August at 8:00 pm on Studio Universal, available on GOtv Supa+.
Starting over isn’t always simple
Everyone deserves a second chance. Unfortunately for Tom Dolan, getting one isn’t as easy as confessing the truth.
In Honest Thief, Tom decides to come clean about the money he stole years earlier so he can build an honest future with the woman he loves. But instead of finding justice, he discovers that two FBI agents have plans of their own. What follows is a gripping game of cat and mouse where trust is scarce, danger is everywhere, and survival becomes the only option.
Catch Honest Thief on Friday, 14 August at 8:00 pm on MovieRoom, available on GOtv Max and higher packages.
When giving up isn’t an option
Losing his sight could have marked the end of his story. Instead, it becomes the reason he writes a new one.
Blind War follows a former SWAT officer whose quiet life is shattered when the enemy from his past resurfaces and threatens his daughter. Forced back into action, he must rely on his instincts, determination and years of training to protect the person who matters most. It’s an emotional action thriller that proves courage isn’t measured by what you can see, but by what you’re willing to fight for.
Catch Blind War on Saturday, 29 August at 7:00 pm on KIX, available on GOtv Supa and higher packages.
Four movies. Four unforgettable stories.
Whether you’re looking for something to make you laugh after a busy week, an action film that keeps your heart racing or a thriller packed with twists you won’t see coming, GOtv’s August movie lineup has something for every mood.
So the next time you’re wondering what to watch, you won’t have to spend half the evening searching. Just pick a movie, settle in and let the story take over.
To upgrade, subscribe or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, download the GOtv Stream App and enjoy your favourite shows anytime, anywhere.
By Modupe Gbadeyanka
A Nigerian actress, Temitope Osoba, fondly called Tope Osoba by her fans, has reportedly passed away.
She died barely a year after she survived a battle with breast cancer, reports say.
The 41-year-old entertainer left the acting world to cater to her health, but returned shortly after she had a successful treatment in 2025.
The movie producer, however, has not been very active in the past months, ostensibly due to her health.
Her demise has come as a shock to some of her colleagues and admirers, as she was very lively during her lifetime.
Details about the unfortunate incident, which became known to her fans on Wednesday morning, have not been given by her family.
The first official voting of Big Brother Naija Season 11 is here, and fans have the power to decide who stays in the House and who leaves the competition.
After a week of getting to know the housemates, watching alliances form and seeing personalities emerge, this is where fans move from watching the game to influencing it. If you’ve been thinking about voting, here are five reasons why now is the time.
1. This Is the Season’s First Real Eviction
First evictions are always significant. They set the tone for the weeks ahead, reshape the House and often change the direction of the game. Viewers hold the power to change the trajectory of the game as they influence who continues their BBN journey and who the first set of housemates to leave are.
2. It’s Too Early to Lose Someone You Enjoy Watching
You may not have settled on a favourite housemate yet, and that’s perfectly normal. It’s only the first eviction. But if there’s someone you’ve enjoyed watching over the past week, this is your chance to help keep them in the House. Waiting until you’ve picked a favourite could mean losing a housemate you wish had stayed a little longer.
3. Every Vote Shapes the Competition
Who stays and who leaves affects everything from alliances and rivalries to tasks and strategies. The decisions viewers make this week will have an impact on how the game unfolds in the coming weeks.
4. Online Buzz Doesn’t Keep Housemates in the House
A housemate may trend all week, but that doesn’t automatically translate into safety. At the end of the day, it’s the votes that determine who survives eviction.
5. Don’t Leave It to Someone Else
It’s easy to assume other fans will do the voting, but every vote contributes to the final result. If there’s a housemate you’d like to see remain in the competition, this is your opportunity to back them.
Here’s How to Vote
Voting is available through the MyDStv app and MyGOtv app, as well as the Africa Magic voting website.
To vote:
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Register or log in using your mobile number and password.
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Select your favourite housemate.
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Choose the number of votes you’d like to cast.
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Submit your votes before the voting window closes.
Looking to boost your voting power? You can also earn bonus votes by playing games and completing quizzes on the MyDStv app and MyGOtv app.
The voting window for the first eviction is now open and closes on Thursday at 10:00 p.m. If there’s a housemate you’d like to see in the House for another week, be sure to cast your votes before the deadline.
Catch all the drama live and 24/7 on DStv channel 198 and GOtv channel 49. BBNaija season 11 is also available to watch on DStv Stream and GOtv Stream. For updates and exclusive news, visit www.africamagic.dstv.com/
