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Nigerian Gen Z Accounts for 55% of Total Hip-Hop Streams on Spotify

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hip-hop streams

By Modupe Gbadeyanka

Data from a prominent streaming platform, Spotify, has revealed that young Nigerians, especially those within the age range of 18 to 24, constitute the largest group consuming the hip-hop genre of music on its system.

Recall that Nigerian hip-hop gained popularity in the 90s with artists such as Modenine, Naeto C, Bouqui, Ruggedman, Gino, Eedris Abdulkareem, eLDee, Sasha P, Ikechukwu and a whole lot more.

These artists pioneered the sounds and culture of the genre that have influenced Nigerian tracks and have grown to gain substantial traction within the continent.

It was observed that this age group, which falls under Gen Z, has played a significant role in promoting music and has been greatly influenced by it.

The data showed that the Nigerian Gen Z individuals constitute a sizable segment of hip hop listeners, with 55 per cent of the total streams, followed by listeners aged 25-29, with 19 per cent of the streams, while the age brackets of 0-17 and 30-34 both hold a 9 per cent share.

From a gender perspective, Nigerian hip-hop music predominantly resonates with males, commanding a substantial 75 per cent of the recorded streams, while females account for 24 per cent.

The spotlight falls on Olamide, Odumodublvck, Blaqbonez, Zlatan and Ice Prince as the most streamed within the realm of Nigerian Hip hop. Nigeria’s patriotism in music is evident as most streamed hip-hop artists are Nigerians, unlike regions such as Kenya and South Africa, where international hit-man, Drake, leads.

Over the course of its five-decade existence, hip hop has achieved global prominence, and this triumph extends to Nigeria, where it has profoundly influenced the evolution of Afrobeats.

It’s not surprising, therefore, that Nigeria occupies a significant position within Africa’s hip-hop listenership landscape, securing the second spot right after South Africa.

This position underscores the genre’s popularity within the country and reflects the widespread impact of Nigerian hip-hop on the African music scene.

“Hip hop is one of the most popular music genres in the world, and it continues to have an input in newer genres and music movements springing up in Nigeria and around the world.

“Its ability to evolve and stay relevant is a testament to its power as a form of artistic expression that resonates with listeners worldwide,” Spotify’s Artist and Label Partnerships Manager for West Africa, Mr Victor Okpala, commented.

The genre has continued to thrive in the streaming era as a new crop of rappers are creating rap music that appeals to Gen Z consumers.

Accessibility of streaming platforms like Spotify has enabled Gen Z to explore and embrace music from around the world, with Nigerian hip-hop resonating strongly due to its energetic, relatable lyrics and cultural authenticity.

Hip hop’s popularity among Gen Z continues to grow. This is evident in the data that shows how the generation consumes the genre of music the most on Spotify.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Relive the Shows You Grew Up With on GOtv

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back-in-the-days shows GOtv

There was a time in our lives when life was simple. Not perfect, not fancy, but simple in a way that just felt complete.

We weren’t thinking about bills, deadlines, or what the future would look like. Our biggest concern? Whether NEPA would take light before our favourite show came on or if someone would change the channel at the wrong time.

Back then, happiness didn’t need planning. You’d rush through homework, eat quickly, and settle in front of the TV like it was the most important part of your day. And honestly, it was.

Those shows weren’t just shows, they were moments.

Then we grew up. Life got busier, louder, and a lot more demanding. But somehow, those memories stayed.

Sometimes it hits you out of nowhere, like a theme song or seeing your niece or nephew watching something familiar. And just like that, you’re taken back.

Back to when watching SpongeBob SquarePants felt like the highlight of your day. Back to singing along to Mickey Mouse Clubhouse like you were part of the cast. Even those “I’m too grown for cartoons” days still had room for The Thundermans and Henry Danger.

It’s funny how those shows did more than just entertain us. They gave us something to look forward to. Something that made the day feel lighter, no matter what.

But every now and then, there’s something comforting about knowing that those moments still exist somewhere. The things that once made us laugh, relax, and forget everything for a while are still there, unchanged.

Channels like Disney Junior and Nickelodeon are still running those same shows, holding onto that same kind of joy we didn’t even realise we’d miss. And platforms like GOtv quietly keep that connection alive. Because after a long day of trying to figure life out, sometimes what you need isn’t something new.

Sometimes, you just want something that reminds you of who you used to be, something that lets you sit back, laugh a little, and for a moment forget all the noise. And maybe, without even realising it, you smile, because for a few minutes, life feels simple again.

To upgrade, subscribe, or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, download the GOtv Stream App and enjoy your favourite shows anytime, anywhere.

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Stripped: What Happens When Men Can’t Keep It All Together

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Stripped on Africa Magic Showcase

In a world where men are expected to have it all figured out, be strong, provide, and never fall apart, Stripped shows the reality that many don’t talk about.

A new drama series premiered on Africa Magic Showcase on Sunday. The limited series brings together a strong lineup of Nollywood stars, including Daniel Etim Effiong, Efa Iwara, Kunle Remi, Ian Wordi, and Mofe Duncan, in a story that dives deep into the pressures men face behind closed doors.

Stripped follows five friends whose lives are slowly unravelling. From career setbacks to relationship struggles and financial pressure, each man is pushed to the edge in different ways. In a desperate attempt to regain control, they take an unexpected path, stepping into the world of stripping at an upscale club.

Daniel Etim Effiong plays Kel, a former marketing executive now juggling survival and responsibility, while Mofe Duncan (Bolaji) battles to keep his business afloat. Efa Iwara stars as a music video director forced to confront a complicated personal life, Ian Wordi plays a conflicted architect, and a youth pastor caught between duty and desire, while Kunle Remi brings to life a determined hustler trying to rewrite his family’s story.

Their lives intersect when they are recruited by Yvonne, a sharp and calculated lounge owner, who introduces them to a world that challenges everything they thought they knew about themselves.

This series explores identity, pride, friendship, and the silent expectations placed on men. It also shines a light on the emotional weight many carry without saying a word, both vulnerability and moments of humour along the way.

With a strong supporting cast of equally complex female characters, the story unfolds across six episodes, building tension as secrets deepen and relationships are tested.

Watch Stripped on Africa Magic Showcase, available on GOtv Channel 8, with new episodes every Sunday at 8 PM.

To upgrade, subscribe, or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, download the GOtv Stream App and enjoy your favourite shows anytime, anywhere.

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Don’t Just Watch, Decide: Final Days to Vote for AMVCA 12

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Vote for AMVCA 12

As the countdown to the 12th edition of the Africa Magic Viewers’ Choice Awards (AMVCA) draws closer, fans across Africa still have a chance to do more than just watch, they can decide.

Voting is officially in its final days, and this is the moment for audiences to show up for their favourite actors, filmmakers, and stories that have made an impact over the past year.

The AMVCA has always stood out as an award platform that gives viewers a choice, allowing fans directly influence who takes home some of the biggest honours on the night. From standout performances to fan-favourite productions, every vote contributes to shaping the final outcome.

Voting is quick, simple, and free. You can cast your vote via the official AMVCA website or through the myDStv and myGOtv apps. Simply log in or create an account, select your favourites across the categories, and submit. You can also vote multiple times across these platforms to increase your support.

Voting for AMVCA 12 closes on April 26, 2026, at 9:00 PM WAT, and once that window closes, that’s it, no extra time and no second chances.

A lot of people wait until the last minute and either forget or run into issues trying to vote at the same time as everyone else. It’s always better to get it done early.

The awards night will come, the winners will be announced, and conversations will happen again, but between now and then is the only time you actually get to influence the outcome.

So if there’s someone you’re rooting for, or a project you genuinely believe deserves it, this is the time to show up.

Don’t just watch how it plays out. Be part of the reason it plays out that way.

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