By Modupe Gbadeyanka
The organisers of the prestigious Marketing Edge Brands & Advertising Excellence Awards have announced Sosa Fruit Drink as the Outstanding New Product of the Year – Juice.
The firm clinched this award at the 2023 Marketing Edge Awards held on Saturday, September 16, 2023, at The Podium in Lekki, Lagos.
The fruit drink was introduced into the Nigerian market in 2022 by Rite Foods Limited and has since become consumers’ favourite because of its taste and quality.
The firm said last week’s award underscores the brand’s impressive growth trajectory, sterling performance in its competitive segment, outstanding equity rating, and consistently rising profile over the past year.
It further said the honour reflects Rite Foods’ unwavering commitment to innovation and product excellence.
Commenting on the development, the Assistant Marketing Manager of Rite Foods Limited, Mrs Adebola Adeyinka, thanked all stakeholders for the support shown to Sosa Fruit Drink.
The makers of Sosa Fruit Drink promised to continue to provide consumers with top-quality and innovative fruit drink flavours that are second to none.
Sosa Fruit Drink has five variants: Apple, Orange, Cranberry, Passion, and Mango (OPM), and Mixed Berries.
Marketing Edge celebrated its 20th-anniversary summit and awards over the weekend, bringing together industry leaders and innovators.
Adedapo Adesanya 
Business Post Contributor