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Truecaller Rebrands, Introduces Search Context Feature

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New Truecaller Logo

By Aduragbemi Omiyale

The popular call identification and blocking app, Truecaller, has changed its identity as part of its rebranding strategy to deliver more quality services to its customers.

The firm has changed its logo and app icon and has introduced a new anti-fraud feature called Search Context as a part of its Artificial Intelligence (AI) identity engine.

In a statement, Truecaller said the upgraded AI identity features were put in place for fraud prevention, giving customers more value.

According to the company, this signifies a renewed and strong focus on consumer privacy and enhanced safety in communication.

It stated that the new logo maintained the signature True blue colour with an icon that establishes a distinct identity, thereby protecting our users from copycat and imposter apps.

Truecaller further disclosed that the brand new app icon will be instantly recognisable on the Google Play Store and Apple App Store.

To see the new app icon and changes, users need to update to the app version 13.34 or newer on Android and version 12.58 or newer on iOS.

It said the timing of the new brand identity aligns with a significant transformation taking place in the digital space. At the heart of this rebranding is Truecaller’s renewed sense of purpose, energy and enthusiasm.

“We are excited to unveil our new brand identity and logo. It signifies our continued commitment to our users and our focus to evolve and improve every day constantly.

“Our mission, to protect communication for all, is what guides us to develop new anti-fraud solutions like Search Context and engineer improvements to improve user privacy,” the chief executive of Truecaller, Mr Alan Mamedi, said.

As for the Search Context feature, Truecaller said while looking at the search results for any number, users would be instantly notified if the name for the number has been recently changed or is being changed frequently.

The app also classifies this contextual message into three colour categories: blue, for a neutral change; yellow, which indicates a potentially suspicious name change; and finally, red, indicating multiple and frequent name changes which are highly indicative of fraudulent and scammer activity. This message will be shown to all Truecaller users on all Android, iPhone and Truecaller web search results.

Truecaller Search Context

Brands/Products

Zoho Deepens CRM Platform with AI, Workflow Automation Features

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Zoho Deepens CRM Platform

By Aduragbemi Omiyale

The customer experience (CX) platform of Zoho Corporation has been updated with new features designed to make CRM more accessible across organisations, not just for sales teams.

The global technology company in a statement said the platform has now been embedded with powerful new Artificial Intelligence (AI) and workflow orchestration features, driven by its in-house AI engine, Zia.

It stated that CRM for Everyone is now generally available globally, with enhanced Zia capabilities and new features like Connected Records and Connected Workflows.

The platform now features several agentic AI capabilities through Zia, allowing users to issue natural language prompts to generate reports instantly, with the ability to review, pause, and edit in real time.

Zia also enables custom module creation using plain language, allowing non-technical users to set up field types, permissions, and module structures effortlessly. Creating workflows is similarly simplified – Zia acts on behalf of the user to automate tasks.

Additionally, a unique “Image to Canvas” tool lets users convert images into functional design elements within the CRM interface, enhancing visual customisation.

The company also stated that CRM for Everyone now has Connected Records and Connected Workflows.

Connected Records automatically link tasks and data across departments, ensuring continuity throughout the customer journey, while Connected Workflows orchestrate tasks across multiple teams, enabling sales, marketing, onboarding, account management, finance, and legal departments to stay aligned with seamless access to contextual information. This ensures customers receive consistent experiences at every interaction point.

“Many people across departments need access to customer information, yet CRMs have traditionally been limited to sales.

“With CRM for Everyone, we’re democratising access and simplifying system use through Zia’s capabilities. Anyone can now create reports, workflows, or even redesign their CRM interface using simple prompts,” the Country Head of Zoho Nigeria, Mr Kehinde Ogundare, stated.

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TECNO Revolutionises AI Imaging With CAMON 40 Premier 5G

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CAMON 40 Premier 5G

By Modupe Gbadeyanka

A prominent phone maker, Tecno, has launched Camon 40 Premier 5G to revolutionise mobile photography and everyday smartphone use.

The new product from the global innovative technology brand is armed with AI-powered imaging, seamless 5G connectivity, and high-speed performance, driven by an advanced MediaTek Dimensity 8350 processor.

It is marketed in Nigeria by Transsion, and is available at authorized Tecno retail outlets and platforms across the nation.

“The CAMON 40 Premier 5G represents a major leap forward in mobile photography and processing power.

“With MediaTek’s flagship-level Dimensity 8350 Ultimate chipset, users can experience effortless multitasking, smoother gaming, and superior energy efficiency.

“Whether you’re capturing cinematic videos or taking photos in motion with the AI FlashSnap, this device adapts intelligently to your needs by delivering consistently brilliant results with ease,” the chief executive of Transsion, Mr Chidi Okonkwo, said.

Business Post reports that the Camon 40 Series features four models; Camon 40, Camon 40 Pro, Camon 40 Pro 5G, and Camon 40 Premier 5G, each equipped with powerful capabilities to meet the evolving needs of modern smartphone users.

The Premier 5G, in particular, stands out with its advanced imaging system and performance technology tailored for creatives, tech-savvy users and those who value both aesthetics and functionality.

It is also equipped with a Sony IMX890 50MP OIS main camera, accompanied by a 50MP 2x portrait lens and a 114-degree ultra-wide 50MP autofocus camera.

Together, they enable DSLR-level photography, including professional-grade portraits, expansive landscapes and stunning low-light shots.

Additionally, the AI FlashSnap function ensures rapid, ultra-clear image capture even in dynamic scenarios, perfect for content creators and everyday users alike.

On the performance front, the MediaTek Dimensity 83500 Ultimate delivers flagship-level computing with an ultra-efficient 4nm architecture. The processor is built for sustained power, enabling high-speed 5G connectivity, vivid graphics rendering and real-time AI enhancements without draining battery life.

The Camon 40 Premier 5G also includes a vibrant AMOLED display, a vibration-sensing in-display fingerprint scanner, and a 5100mAh battery with 70W ultra-fast charging, providing a sleek yet powerful device that fits effortlessly into modern lifestyles.

With the Camon 40 Series, Tecno continues to redefine what a smartphone can achieve by combining cutting-edge technology with elegant design and unmatched affordability.

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Brands/Products

Jamara Home Celebrates Mothers With Extensive Range of Products

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Jamara Home

By Aduragbemi Omiyale

One of the leading destinations for electronics and home appliances in Nigeria, Jamara Home, has joined others across the globe to celebrate mothers on Monday’s Day observed on Sunday, May 11, 2025.

The company is giving customers the opportunity to show appreciation to their mothers with a variety of top-quality essentials and gifts, including gas cookers for dependable everyday cooking, refrigerators and freezers to keep meals and moments fresh, smart TVs for entertainment that brings the family together, kitchen tools and appliances for enhancing convenience and creativity in the home, and air conditioners for cool and comfortable living.

Jamara Home assured Nigerians it has these products in stock at its showrooms in Lagos and Port Harcourt, Rivers State, to suit every type of mum because every mother deserves to be celebrated in a way that’s as special as she is.

“We see mothers as the unsung heroes of our everyday lives. This celebration gives us an opportunity to express our gratitude and to help our customers do the same through products that are thoughtful, meaningful, and heartfelt,” the Managing Director of Jamara Home, Rabi Jammal, stated.

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