Sports
How iGaming Can Thrive in Africa’s Emerging Markets
As Africa’s digital landscape continues to evolve, the iGaming sector stands at the forefront of this transformation, poised to tap into the continent’s untapped regions.
However, navigating this complex terrain requires a keen understanding of local markets, strategic partnerships, and adaptable technological solutions.
Norman Ondego, Lead Consultant at Solpro Consulting and Business Development and Partnership Manager at Convex Technologies shares his expertise on how to successfully expand iGaming into these emerging regions with SportsBoom.
Identifying Untapped Regions: A Strategic Approach
For Norman Ondego, the journey of identifying untapped regions with potential for iGaming expansion begins with a clear understanding of the strategic direction and market demand. “Is there a demand for the service or product? Or is it a case of demand meeting a solution or a solution creating the demand?” he asks. This foundational question helps determine the viability of entering a new market.
Beyond demand, Norman emphasizes the importance of evaluating the supporting ecosystem. “In the iGaming industry, key factors to consider include payment infrastructure, connectivity, and regulatory frameworks. These elements will ultimately dictate the type of solution you offer,” he explains. Additionally, factors such as culture, stability, economic empowerment, accessibility, saturation, and competitive landscape play crucial roles in the decision-making process.
Digital Transformation in Regions with Limited ICT Infrastructure
Digital transformation in regions with limited ICT infrastructure presents both challenges and opportunities. Norman’s approach varies depending on the market entry strategy. “If you’re a new player, you have the advantage of trying something new and potentially gaining a first-mover advantage,” he says. This approach allows for the introduction of solutions that are both easy to use and affordable, providing flexibility to adapt as the market evolves.
For established players entering as alternatives, Norman acknowledges the resistance to change that often accompanies new solutions.
“Your solution must not represent a significant shift from what users are accustomed to. Instead, it should gradually wean them away through convenience, efficiency, and where possible, competitive pricing,” he advises betting news site SportsBoom.com. An example of this strategy is transitioning customers from retail gaming shops to online platforms by initially offering online stations within the retail environment.
The Role of Local Partnerships
Local partnerships are critical when entering new and untapped regions. “Local players hold the key currency of trust and time, which are invaluable to new entrants,” Norman asserts. These partnerships help navigate the cultural and regulatory nuances of the market, providing insights that desktop research cannot reveal. “Local partners understand market dynamics, payment preferences, and user behaviours, making the journey significantly shorter and more successful,” he adds.
Navigating Regulatory Complexities
Regulatory complexities in untapped regions can pose significant challenges, especially in markets where iGaming is still in its early stages. Norman emphasizes the importance of prior research and collaboration with local stakeholders.
“The easiest way to navigate regulation and legal frameworks is not to reinvent the wheel unless you’re introducing a breakthrough innovation,” he advises. Instead, aligning with existing regulations and working closely with local experts can prevent potential pitfalls.
Leveraging Mobile Technology for iGaming Growth
In underdeveloped regions, mobile technology serves as a gateway to online services, including iGaming. Norman highlights the versatility of mobile devices in these markets: “The mobile phone is your access device, your news screen, your payment platform, your communication, and your entertainment unit. It’s in almost every hand,” he notes. By offering mobile-accessible solutions, companies can effectively address advertising, payment processing, and distribution challenges in these regions.
Enhancing Digital Literacy for iGaming Adoption
Digital literacy is essential for the widespread adoption of iGaming, yet it remains a challenge in many untapped regions. Norman points out that iGaming’s potential is often hindered by its perception as a vice. “If regulators and governments recognized the industry’s potential, they would involve stakeholders in programs that promote digital literacy,” he argues. He believes that integrating iGaming into digital literacy initiatives could create a symbiotic relationship where people pay to play and learn simultaneously.
Ensuring that infrastructure and solutions are both sustainable and scalable is also crucial as markets grow. Norman advocates for a modular and flexible approach: “Being modular and flexible in your approach is key. Entry into any region must follow strategic planning, including the dimensioning of the solution,” he advises. Localization, coupled with an understanding of global standards and regulatory frameworks, is essential for creating robust solutions that can scale with market growth.
Aligning Customer Experience with Local Expectations
When entering new markets, aligning the customer experience with local expectations is vital. Norman emphasizes the importance of research and data-driven decision-making, as well as the role of local partnerships. “One-size-fits-all solutions may be cheap to deploy, but they don’t always work,” he warns. Instead, he advocates for modular solutions that allow for customization without compromising the overall integrity of the product.
Looking ahead, Norman sees vast potential in Africa’s untapped regions, not just in terms of market penetration, but in the development of localized, workable solutions. “A lot of capital flight has occurred because solutions have not been localized,” he observes. By focusing on creating solutions tailored to the unique needs of each region, Norman believes that the iGaming sector can unlock significant opportunities across the continent.
In conclusion, Norman Ondego’s insights provide a roadmap for successfully navigating the complexities of expanding iGaming into untapped regions. From strategic market entry and local partnerships to leveraging mobile technology and enhancing digital literacy, his approach underscores the importance of understanding and adapting to the unique dynamics of each market. As Africa’s digital landscape continues to evolve, these strategies will be crucial in unlocking the full potential of the iGaming sector across the continent.
Sports
All Set for 2026 Access Bank Lagos City Marathon February 14
By Modupe Gbadeyanka
This year’s Access Bank Lagos City Marathon will take place on Saturday, February 14, 2026, and a statement from the organisers disclosed that all is set for the prestigious event.
For athletes, the Access Bank Lagos City Marathon serves as a gateway to global opportunity. Nigerian runners gain increased visibility and competitive credibility, while the presence of elite international athletes raises performance standards and enhances professional recognition.
With proper race certification and organisation, athletes’ achievements carry global relevance. Access Bank’s international presence further supports cross-border participation, creating a two-way exchange where local talent gains exposure and international runners experience Nigerian culture firsthand.
Since its inception, the marathon has evolved from a bold vision into a globally recognised annual sporting event. Over the years, the participation level has grown significantly, organisational standards have strengthened, and the race has earned increasing international credibility.
Central to this progress has been Access Bank’s consistent, long-term sponsorship, focused not on short-term promotion, but on building a professional, safe, and world-class sporting platform.
The event maintains its status as one of Africa’s leading road races and exemplifies the impact of sustained collaboration, unified objectives, and civic engagement in advancing the interests of the city and its residents.
By consistently investing in logistics, safety, and effective operations, this partnership has elevated the marathon from simply a sports event to a cultural and civic milestone for Lagos. The expansion of the marathon demonstrates how ongoing dedication and teamwork can make a significant difference.
Beyond competition, the marathon has played a notable role in shaping Lagos’ culture and global perception. It has encouraged a stronger fitness and wellness culture among residents, normalising jogging, walking, and group training as everyday lifestyle habits. The race day also fosters community spirit, with thousands of volunteers, spectators, and residents coming together to support participants.
Internationally, the event has positioned Lagos as a city capable of hosting large-scale, world-class events, helping to shift perceptions towards vibrancy, organisation, and cultural energy. In doing so, the marathon has helped Lagos see itself, and be seen, as a city of movement, resilience, and possibility.
Volunteerism and civic participation remain integral, strengthening social cohesion and community pride. Ultimately, its success is measured not just in kilometres run, but in communities strengthened and lives positively influenced.
Environmental responsibility has also become an important focus of the event. Structured waste management and post-race clean-up initiatives are implemented along race routes, with increasing emphasis on responsible disposal and recycling awareness. Through collaboration with volunteers and local groups, the marathon demonstrates that large-scale events can balance excitement with environmental care, proving that celebration and responsibility can co-exist when sustainability is treated as a shared duty.
As Lagos looks forward to the race day on February 14, it is worth recognising Access Bank’s pivotal role in powering the Lagos City Marathon year after year. Through its sustained sponsorship, Access Bank has demonstrated outstanding commitment not only to the sporting event but also to the city's growth and global connections.
Sports
Nottingham Forest Sack Sean Dyche, Eyes Vitor Pereira as Next Coach
By Adedapo Adesanya
English football club, Nottingham Forest, have sacked manager, Sean Dyche, making him the third managerial exit at the club this season.
Mr Dyche was sacked after a goalless draw against bottom club Wolverhampton Wanderers on Wednesday night in the Premier League.
It is the third time Nottingham Forest have dismissed a coach this season after the sackings of Nuno Espirito Santo and Ange Postecoglou.
His exit comes as the club has won three of their last 13 games in all competitions and is placed 17th in the league, just three points above the relegation zone.
Nottingham Forest confirmed Mr Dyche’s departure on Thursday morning.
“We would like to thank Sean and his staff for their efforts during their time at the club, and we wish them the best of luck for the future,” the club said in a brief statement.
After the Wolves game, Mr Dyche said that it was up to the owner, Mr Evangelos Marinakis, to make a managerial change.
The 54-year-old was appointed by Forest last October to replace Mr Postecoglou, who was in charge of eight games and failed to win any of them. Mr Postecoglou had been appointed after the sacking of Mr Espirito Santo on September 8, less than a month into the season. The latter had led Nottingham Forest to a seventh-place finish in the 2024-25 campaign and qualified for European football.
Mr Dyche oversaw a 12th-place finish in the league phase of the Europa League competition, but like Thomas Frank, who was sacked by Tottenham Hotspur on Wednesday, Mr Dyche’s domestic run was poor as he won only six of his 18 Premier League games in charge and his side were eliminated in the FA Cup third round by Championship club Wrexham on penalties.
As per reports, former Wolves coach Vitor Pereira is the frontrunner to replace Mr Dyche and become Nottingham Forest’s fourth manager of the season.
Mr Pereira has not coached professional football since he was sacked by Wolves in November 2025 after failing to win any of their first 10 Premier League games of the season.
However, the Portuguese was widely credited with saving Wolves from relegation after his appointment in December 2024 sparked a significant improvement in results. He also has a past relationship with Mr Marinakis, having coached Olympiacos (also owned by the Greek billionaire businessman) in the 2014-15 season, culminating in them winning the Greek league and a domestic cup double.
Sports
The Best Betting Site in Nigeria – Secretbet
Online betting in Nigeria has really taken off lately. So many people are into it, especially with football being huge here. Everyone bets on Premier League or local games, and now they want sites that are quick and safe. I think Secretbet might be the top one, at least from what I have seen. It covers everything a bettor needs without too much hassle.
The whole thing is booming because Nigeria loves sports, right? The Internet makes it easy to jump in from anywhere. Platforms have to offer good odds and fast payouts to keep up. Secretbet fits that, with options for all kinds of matches.
What stands out about Secretbet is how it feels made for us in Nigeria. The site is straightforward, works on phones or laptops without lagging. You can sign up and bet in no time. It’s reliable, I guess, which is key when you are waiting for results.
They have tons of sports too. Football is the main draw, like the English Premier League, La Liga, Serie A, Bundesliga, Champions League, even international ones. Then there is basketball, tennis, hockey, esports, all that. Markets vary, match outcomes, over-under, both teams scoring, handicaps, special stuff. It keeps things interesting.
Live betting is another part that seems solid. You bet during the game, odds change as it goes. Good for watching momentum or players. The interface doesn’t slow down, keeps you in it.
Odds are competitive, which matters for making money over time. Better odds mean more back on your bets. Secretbet keeps them fair and clear, no tricks there.
Payments are fast and secure. Deposits and withdrawals don’t take forever. They use encryption to keep data safe, so you don’t worry about that.
Bonuses help too. New users get welcomes, regulars have promotions to boost things. It adds value if you play smart.
They push responsible betting, with tools to stay in control. Make sure it’s fun, not a problem.
Overall, Secretbet is a betting site that has wide coverage, good odds, quick payouts, live features.
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