Sports
How iGaming Can Thrive in Africa’s Emerging Markets
As Africa’s digital landscape continues to evolve, the iGaming sector stands at the forefront of this transformation, poised to tap into the continent’s untapped regions.
However, navigating this complex terrain requires a keen understanding of local markets, strategic partnerships, and adaptable technological solutions.
Norman Ondego, Lead Consultant at Solpro Consulting and Business Development and Partnership Manager at Convex Technologies shares his expertise on how to successfully expand iGaming into these emerging regions with SportsBoom.
Identifying Untapped Regions: A Strategic Approach
For Norman Ondego, the journey of identifying untapped regions with potential for iGaming expansion begins with a clear understanding of the strategic direction and market demand. “Is there a demand for the service or product? Or is it a case of demand meeting a solution or a solution creating the demand?” he asks. This foundational question helps determine the viability of entering a new market.
Beyond demand, Norman emphasizes the importance of evaluating the supporting ecosystem. “In the iGaming industry, key factors to consider include payment infrastructure, connectivity, and regulatory frameworks. These elements will ultimately dictate the type of solution you offer,” he explains. Additionally, factors such as culture, stability, economic empowerment, accessibility, saturation, and competitive landscape play crucial roles in the decision-making process.
Digital Transformation in Regions with Limited ICT Infrastructure
Digital transformation in regions with limited ICT infrastructure presents both challenges and opportunities. Norman’s approach varies depending on the market entry strategy. “If you’re a new player, you have the advantage of trying something new and potentially gaining a first-mover advantage,” he says. This approach allows for the introduction of solutions that are both easy to use and affordable, providing flexibility to adapt as the market evolves.
For established players entering as alternatives, Norman acknowledges the resistance to change that often accompanies new solutions.
“Your solution must not represent a significant shift from what users are accustomed to. Instead, it should gradually wean them away through convenience, efficiency, and where possible, competitive pricing,” he advises betting news site SportsBoom.com. An example of this strategy is transitioning customers from retail gaming shops to online platforms by initially offering online stations within the retail environment.
The Role of Local Partnerships
Local partnerships are critical when entering new and untapped regions. “Local players hold the key currency of trust and time, which are invaluable to new entrants,” Norman asserts. These partnerships help navigate the cultural and regulatory nuances of the market, providing insights that desktop research cannot reveal. “Local partners understand market dynamics, payment preferences, and user behaviours, making the journey significantly shorter and more successful,” he adds.
Navigating Regulatory Complexities
Regulatory complexities in untapped regions can pose significant challenges, especially in markets where iGaming is still in its early stages. Norman emphasizes the importance of prior research and collaboration with local stakeholders.
“The easiest way to navigate regulation and legal frameworks is not to reinvent the wheel unless you’re introducing a breakthrough innovation,” he advises. Instead, aligning with existing regulations and working closely with local experts can prevent potential pitfalls.
Leveraging Mobile Technology for iGaming Growth
In underdeveloped regions, mobile technology serves as a gateway to online services, including iGaming. Norman highlights the versatility of mobile devices in these markets: “The mobile phone is your access device, your news screen, your payment platform, your communication, and your entertainment unit. It’s in almost every hand,” he notes. By offering mobile-accessible solutions, companies can effectively address advertising, payment processing, and distribution challenges in these regions.
Enhancing Digital Literacy for iGaming Adoption
Digital literacy is essential for the widespread adoption of iGaming, yet it remains a challenge in many untapped regions. Norman points out that iGaming’s potential is often hindered by its perception as a vice. “If regulators and governments recognized the industry’s potential, they would involve stakeholders in programs that promote digital literacy,” he argues. He believes that integrating iGaming into digital literacy initiatives could create a symbiotic relationship where people pay to play and learn simultaneously.
Ensuring that infrastructure and solutions are both sustainable and scalable is also crucial as markets grow. Norman advocates for a modular and flexible approach: “Being modular and flexible in your approach is key. Entry into any region must follow strategic planning, including the dimensioning of the solution,” he advises. Localization, coupled with an understanding of global standards and regulatory frameworks, is essential for creating robust solutions that can scale with market growth.
Aligning Customer Experience with Local Expectations
When entering new markets, aligning the customer experience with local expectations is vital. Norman emphasizes the importance of research and data-driven decision-making, as well as the role of local partnerships. “One-size-fits-all solutions may be cheap to deploy, but they don’t always work,” he warns. Instead, he advocates for modular solutions that allow for customization without compromising the overall integrity of the product.
Looking ahead, Norman sees vast potential in Africa’s untapped regions, not just in terms of market penetration, but in the development of localized, workable solutions. “A lot of capital flight has occurred because solutions have not been localized,” he observes. By focusing on creating solutions tailored to the unique needs of each region, Norman believes that the iGaming sector can unlock significant opportunities across the continent.
In conclusion, Norman Ondego’s insights provide a roadmap for successfully navigating the complexities of expanding iGaming into untapped regions. From strategic market entry and local partnerships to leveraging mobile technology and enhancing digital literacy, his approach underscores the importance of understanding and adapting to the unique dynamics of each market. As Africa’s digital landscape continues to evolve, these strategies will be crucial in unlocking the full potential of the iGaming sector across the continent.
The international break gives way to a packed Easter weekend of football across Europe, headlined by FA Cup quarter-final drama in England and high-stakes league action in Spain, Italy and France. With titles, European places and silverware all on the line, the margin for error is rapidly disappearing.
FA Cup: Heavyweights Collide in Quarter Finals
Saturday’s action is headlined by a blockbuster at 1:45 PM as Man City face Liverpool in a clash between two of England’s dominant forces. City arrive with momentum after their Carabao Cup triumph, while Liverpool will be eager to respond after a recent dip in form.
At 6:15 PM, Chelsea host Port Vale in a tie that carries enormous pressure for the Blues. Chelsea’s season has unravelled in recent weeks, while Port Vale continue to embrace their giant-killing run.
The quarter-finals continue at 8:00 PM as Southampton face Arsenal under the lights. Arsenal will be desperate to respond after their cup final disappointment, while Southampton will look to capitalise on home advantage.
Sunday rounds off the action at 5:30 PM with West Ham vs Leeds in an all-Premier League encounter, with both sides seeking momentum in an evenly matched contest.
All FA matches air live on SS Premier League (DStv Ch. 203, GOtv Ch. 65).
La Liga: Title Race Intensifies, Madrid Derby Looms
Saturday begins at 3:15 PM with Real Madrid travelling to Mallorca, aiming to maintain pressure at the top. The headline fixture follows at 8:00 PM as Atletico Madrid host Barcelona in a crucial meeting that could shape both the title race and the battle for the top four.
Sunday’s action features Getafe vs Athletic Club at 1:00 PM and Valencia vs Celta Vigo at 3:15 PM, before Monday night sees Girona take on Villarreal at 8:00 PM, with Villarreal looking to protect their position in third. La Liga matches air live on SS La Liga (DStv Ch. 204, GOtv Ch. 62).
Serie A: Pressure Mounts on Inter as Rivals Close In
Sunday night’s standout fixture comes at 7:45 PM as Inter host Roma, with the league leaders seeking to halt a dip in form.
Monday delivers a full schedule, beginning at 11:30 AM with Udinese vs Como, as the in-form visitors look to extend their remarkable run. Juventus face Genoa at 5:00 PM under mounting pressure, before Napoli host AC Milan at 7:45 PM in a decisive clash between Inter’s closest challengers. Serie A fixtures will be shown on SS Africa 2 (DStv Ch. 208, GOtv Ch. 64).
Ligue 1: Title Chase Heats Up Across France
Friday night opens at 7:45 PM with PSG hosting Toulouse, as the leaders balance domestic priorities with looming European commitments.
Saturday’s headline fixture at 8:05 PM sees Lille take on Lens in a high-stakes northern derby with title implications.
Sunday features Angers vs Lyon at 2:00 PM, before Monaco host Marseille at 7:45 PM in a crucial encounter that could reshape the race for Champions League qualification.
Ligue 1 matches air on SS Football (DStv Ch. 205, GOtv Ch. 61), with selected fixtures on SS Africa 1 (DStv Ch. 207, GOtv Ch. 63).
Weekend Highlights
FA Cup
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Man City vs Liverpool — Sat, 1:45 PM
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Chelsea vs Port Vale — Sat, 6:15 PM
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Southampton vs Arsenal — Sat, 8:00 PM
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West Ham vs Leeds — Sun, 5:30 PM
La Liga
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Mallorca vs Real Madrid — Sat, 3:15 PM
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Atletico Madrid vs Barcelona — Sat, 8:00 PM
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Getafe vs Athletic Club — Sun, 1:00 PM
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Valencia vs Celta Vigo — Sun, 3:15 PM
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Girona vs Villarreal — Mon, 8:00 PM
Serie A
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Inter vs Roma — Sun, 7:45 PM
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Udinese vs Como — Mon, 11:30 AM
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Juventus vs Genoa — Mon, 5:00 PM
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Napoli vs AC Milan — Mon, 7:45 PM
Ligue 1
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PSG vs Toulouse — Fri, 7:45 PM
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Lille vs Lens — Sat, 8:05 PM
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Angers vs Lyon — Sun, 2:00 PM
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Monaco vs Marseille — Sun, 7:45 PM
Watch Every Game
Catch all the action live on SuperSport on DStv and GOtv. Matches are also available via DStv Stream and GOtv Stream.
Manage or upgrade your subscription via the MyDStv or MyGOtv apps, visit www.dstv.com or www.gotvafrica.com, or dial *288# to stay connected.
As anticipation builds toward the 2026 FIFA World Cup, African football continues to command global attention with a new generation of stars and established leaders ready to shine on the biggest stage. The World Cup 2026 African Players Watchlist highlights a blend of elite talent and rising influence, with key players expected to carry their nations deep into the tournament.
Leading the spotlight is Mohamed Salah, whose consistency, speed, and goal-scoring ability remain crucial for Egypt’s ambitions. Salah’s experience in high-pressure matches and his leadership role make him one of Africa’s most dependable performers heading into the tournament.
Nigeria’s hopes will heavily rely on Victor Osimhen, a striker known for his explosive pace, aerial strength, and clinical finishing. Osimhen has developed into one of Europe’s most feared forwards, and his ability to deliver in decisive moments could be key for the Super Eagles on the global stage. From Cameroon, Bryan Mbeumo brings versatility and attacking intelligence. His ability to operate across the front line, combined with his creativity and work rate, makes him a valuable asset in breaking down organized defenses.
Meanwhile, Hannibal Mejbri represents the new wave of African midfield talent. Known for his energy, technical skill, and vision, Mejbri adds dynamism and unpredictability to Tunisia’s setup, especially in high-tempo matches. These players reflect the tactical diversity and growing strength of African football. From attacking firepower to midfield creativity, their performances will shape not only their national teams’ success but also the overall competitiveness of African nations at the World Cup.
Tracking top-performing players and key moments gives you a sharper edge when breaking down fixtures and spotting winning opportunities. Easywin Nigeria makes it simple to turn that insight into real value, offering competitive odds, live match updates, fast payout systems, instant withdrawal options, cashback rewards, and a rewarding double deposit offer that keeps you in control.
Step into the excitement of World Cup 2026 with Easywin Nigeria. Stay ahead with smart predictions, explore upcoming matches, and unlock cashback benefits alongside the double deposit offer, all on a secure and seamless platform built for a winning experience. The World Cup 2026 African Players Watchlist showcases the continent’s growing influence in global football. With stars like Salah, Osimhen, Mbeumo, and Mejbri leading the charge, Africa is set to deliver excitement, quality, and unforgettable moments on football’s biggest stage.
By Dipo Olowookere
Italian professional manager and former player, Roberto De Zerbi, has returned to England to serve as the new Head Coach of Tottenham Hotspur’s football team.
He will fight to ensure the London team does not play in the Championship next season, as the team currently sits one point from relegation.
The former Brighton manager is taking over from Igor Tudor, who parted ways with Tottenham a few days ago.
In a statement, Spurs said the appointment of De Zerbi is subject to a work permit.
The club’s Sporting Director, Mr Johan Lange, said, “Roberto was our number one target for the summer and we are very pleased to be able to bring him in now.
“He is one of the most creative and forward-thinking coaches in world football, and brings with him a wealth of experience at the highest level, including in the Premier League.”
Reacting to his choice for the job, De Zerbi said, “I am delighted to be joining this fantastic football club, which is one of the biggest and most prestigious in the world.
“In all my discussions with the club’s leadership, their ambition for the future has been clear – to build a team capable of reaching great achievements, and to do that playing a style of football that excites and inspires our supporters. I am here because I believe in that ambition and have signed a long-term contract to give everything to deliver it.
“Our short-term priority is to climb the Premier League table, which will be the complete focus until the final whistle of the last game of the season. I’m looking forward to getting out on the training pitch and working with these players to achieve that.”
De Zerbi earned almost 300 appearances in his playing career across 15 years. He began coaching in his native Italy and in June 2018, joined Serie A side Sassuolo, earning recognition for his exciting, attack-minded and possession-based approach.
He took charge of Shakhtar Donetsk in May 2021, leading them to the UEFA Champions League group stage and the Ukrainian Super Cup – his first piece of silverware as a coach.
Heading to East Sussex to join Brighton & Hove Albion in September 2022, De Zerbi helped secure the Seagulls’ highest-ever Premier League finish in his debut season, earning European qualification for the first time in the club’s history.
In his most recent role at Marseille, the Ligue 1 side finished as runners-up in 2024/25, earning a spot in the UEFA Champions League.
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