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The Value of Entertainment

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multichoice Creative Investment

Streaming and TV platforms improve lives through the power of entertaining content. However, the true value of an established African TV network comes from the industries it drives, the jobs it creates, and the rich culture it supports.

In these challenging economic times, consumers find themselves looking at every aspect of their lives, assessing every expense, and deciding whether they are getting real value. The area of content creation is no different. We must look at the broadcast and streaming platforms we subscribe to and decide whether they are providing real returns on our investment.

It’s indeed useful to think of an expense as an investment – and not just a transaction where we swap a cash payment for a product or a service. That is especially relevant in the area of entertainment. The value we derive from entertainment is not just about the service we receive. Ideally, it’s about investing in an ecosystem that provides value for audiences, for a wider industry of working professionals, as well as a rich cultural community.

The power of local content

A powerful impact that a TV platform can have is in creating local content. Producing homegrown African content – as opposed to licensing ready-made international shows – means that an entire industry of workers must be engaged to work on that body of work. From producers and directors, all the way through to actors, hair and make-up artists, catering crews, hospitality workers, and transport drivers, all of these livelihoods are supported when a TV network commissions a local show.

In Nigeria, Africa Magic commission shows in Yoruba, Hausa, Igbo, and English, creating hundreds of thousands of hours of original local content, pumping billions of Naira into the creative industry, and providing around 10,000 jobs in adjacent industries.

Reality TV shows like Big Brother Naija in West Africa and Nigerian Idol, the popular telenovela, Mpali in Zambia, and a true-crime documentary like The Last Door in East Africa have similar economic impacts. The shows directly employ creatives and service providers, and the content attracts viewers, which supports vast numbers of downstream industries.

By way of example, in Zambia, within seven years of the launch of the Zambezi Magic channel, more than 20 local production houses have formed business partnerships with the platform, helping to produce more than 1,600 hours of local content.

In Kenya, more than 150 production companies supply content to Maisha Magic platforms, employing writers, directors, editors, actors, and technicians. These professionals and the industry investment have helped to build the local film industry – now known as “Riverwood”, for its base along River Road in Nairobi.

Across Africa, MultiChoice – the parent company of dozens of these local channels – has created a local content library of around 84,000 hours. This resource grows by around 12% a year, which makes the group the largest producer of original content on the African continent.

A pipeline of culture

To ensure there is a healthy pipeline of new, homegrown productions, every MultiChoice subscription also helps to fund MultiChoice Talent Factory academies in Lagos, Nairobi, and Lusaka, where future African film professionals are trained through fully funded one-year film and TV courses.

This is the true value that comes from subscriber investment. Every monthly subscription goes towards creating film-sector jobs, supporting extended families through this income, creating content that reflects African culture, growing African pride and self-respect, and taking our deep storytelling tradition to new levels, with the power of new technology.

World-class MultiChoice sports coverage also reflects the culture and passions of the continent – whether it be for watching Champions League football, the Rugby World Cup, or the Olympic Games. All are shown at a fraction of the price paid in other parts of the world.

Enriching communities

But adding true value must also involve giving back to the communities that sustain a business. Being part of a community means meeting social responsibilities in the environmental, social and governance (ESG) sphere.

In Botswana, MultiChoice was able to play a key role in the opening of Studio 4 at the Mass Media Complex in Gaborone, helping to train and empower local talent and promote economic growth in the region.

In Ghana, the Group has donated television and decoder equipment to a Correctional Centre in Accra and partnered with the Tariq Lamptey Foundation to donate sports equipment to local schools.

In Tanzania, MultiChoice has partnered with Kids Finance to organise a youth financial literacy and digital skills bootcamp. In Kenya, it sponsored the first-ever Presidential Charity Golf Tournament, and in Namibia, donations of TV and decoder equipment were made to two local schools.

In Maputo, MultiChoice Mozambique employees celebrated World Food Day by joining forces with the Makobo Kaya Project, volunteering their time and effort to support less privileged groups.

In Uganda, MultiChoice Uganda helped to refurbish the Bless A Child Foundation and participated in the Uganda-South Africa Trade and Investment Summit, while in Zambia, the group donated sanitary towels worth $2 000 to incarcerated women, for the International Day of Prayers and Action for Prisoners.

This wide range of financial, community and social investments are all made possible by the investments of subscribers in the MultiChoice project.

Subscription packages may change, technology may evolve, and prices may be adjusted, but the goal and outcomes remain unchanged – to improve lives across the African continent through the power of entertainment.

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Feature/OPED

Democracy and Problems; Made in Nigeria

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nigeria democracy

By Prince Charles Dickson (PhD), and Dorcas Bawa

Nigeria’s democratic question is often wrongly framed as if democracy is a foreign garment that we must keep adjusting until it fits our body. We speak of Westminster, Washington, Athens, Paris and every borrowed vocabulary of governance, yet the wound before us is neither Greek nor British nor American. It is Nigerian. Our hunger is Nigerian. Our insecurity is Nigerian. Our broken families are Nigerian. Our abandoned children are Nigerian. Our vote-buying, ethno-religious suspicion, weak local institutions, elite impunity and democratic impatience are Nigerian. Therefore, any democracy that will heal us must be made in Nigeria.

This is not a call for isolation. It is a call for ownership. Democracy cannot survive as imported furniture placed in a burning house. It must grow from our values, culture, history and realities. It must be owned by the people, shaped by our communities, and driven by our collective aspirations for justice, equity and peace. It must answer the question of the farmer in Bassa, the displaced woman in Barkin Ladi, the market woman in Jos, the young person in Mangu, the traditional ruler trying to hold a fractured community together, the child who no longer trusts the home, and the citizen who has voted many times but has not yet felt government as care.

Since 1999, Nigeria has travelled a long and uneven democratic road. The return to civil rule after years of military dictatorship was not a small achievement. It restored constitutional government, reopened civic space, revived political parties, strengthened the press, expanded civil society engagement, and gave citizens the language with which to question power. We have had repeated elections, transitions between administrations, legislative contests, judicial interventions, public protests, investigative journalism and a growing generation of young Nigerians who no longer kneel before authority simply because it wears a title.

These are gains. They must not be dismissed.

But democracy is not merely the presence of elections. It is the presence of dignity. It is not only the counting of votes. It is the counting of lives. It is not complete because politicians campaign, courts sit, governors are sworn in, and budgets are read. Democracy becomes real when the weakest person in the community can say: “This country sees me. This system protects me. This government serves me.”

That is where our democratic journey remains painfully unfinished.

From 1999 to date, Nigeria has built the rituals of democracy faster than the culture of democracy. We have mastered rallies, slogans, posters, primaries, manifestoes, defections and inauguration ceremonies, but we have not sufficiently mastered accountability, inclusion, local ownership, civic discipline and justice. Too much power remains concentrated at the centre. Too many local governments exist more as salary points than as engines of grassroots development. Too many communities are remembered only during elections, condolences or conflict assessment visits. Too many citizens are mobilised as voters but abandoned as human beings.

Democracy made in Nigeria must therefore begin with the people at the centre. Government exists to serve the people, not the other way around. A system that treats citizens as spectators between election cycles is not a democracy. It is a political theatre with ballot boxes. A homegrown democracy insists that the woman, the youth, the person with disability, the displaced, the farmer, the trader, the child, the minority voice and the forgotten community are not footnotes in the national story. They are the story.

To be homegrown, democracy must also be rooted in culture, but not in the abusive misuse of culture. It must respect our languages, traditions, communal memory and ways of life, while refusing every cultural excuse for injustice. Culture should be a bridge, not a cage. It should protect the vulnerable, not silence them. It should teach respect for elders, but also responsibility by elders. It should honour family, but never hide violence inside family walls. It should value community, but never allow community loyalty to bury truth.

The crisis of Nigerian democracy is not only in Abuja. It is also in the home. It is in the family meeting where girls are denied inheritance. It is in the compound where abuse is covered because the offender is related. It is in marriage where responsibility is abandoned. It is in the neighbourhood where everyone knows a child is suffering but waits for the “government” to arrive. It is in the community where young people are recruited into dangerous labour because poverty has become an employer. It is in the silence that violence teaches how to grow teeth.

A recent week in the Plateau State Gender and Equal Opportunities Commission, particularly the Public Complaints and Mediation Department, tells a disturbing story. In one case, a sixteen-year-old schoolgirl became pregnant after alleged abuse within her own home. In another case, an eight-year-old girl from Tudun Wada was brought before the Commission after an alleged sexual assault by a neighbour. Her story was already layered with tragedy: displacement, loss of parents to violence, and dependence on an aged grandmother. Another ten-year-old child had to be reunited with her family in Enugu Agidi after two years of maltreatment while living with a distant relative in Jos. She required psychosocial support before returning home.

In the same week, an illegal commercial motor park around Anguldi in Jos South Local Government Area was reported. The Police were swiftly deployed, and arrests were made. Twelve young people, including three young women, were brought to the Commission. Early interrogation suggested a troubling pattern: the park operated weekly, moving young teenagers from Jos to Ibadan.

These are not isolated moral accidents. They are democratic alarms. But the entire team somehow collectively succeed because they understand the terrain.

Conflict does not end when gunfire stops. It enters homes. It alters parenting. It displaces children. It weakens supervision. It breaks livelihoods. It creates fear, dependency, resentment and desperation. A society that does not heal its conflict will eventually watch that conflict migrate into marriage, childhood, education, labour, politics and faith. The family becomes the first casualty, and later, the polling unit becomes only a mirror of the wounded home.

This is why democracy cannot be discussed only in constitutional language. It must be discussed in human language. When family values erode, democracy suffers. When parental responsibility collapses, democracy suffers. When the culture of respect for human dignity becomes almost non-existent, democracy suffers. When children are unsafe, women are overburdened, fathers disappear from responsibility, mothers are left unsupported, and communities outsource morality to government agencies, democracy becomes a tree without roots.

The problems holding us back are therefore clear. We continue to operate systems that often ignore local realities. We suffer from the concentration of power and the lack of accountability. Our local institutions are weak. Our democratic culture is poor. Tribalism, ethnicity and religious intolerance are too easily weaponised. Many citizens are apathetic because they have been disappointed too often. Others are active only when their group interest is touched. But a person who participates decides their destiny. A person who watches politics from the balcony should not be shocked when decisions are taken in rooms where they are absent.

Homegrown democracy must be community-driven. Decisions must be shaped at the local level through dialogue, consensus and trust. Nigeria cannot continue to pretend that Abuja can understand every stream, shrine, church, mosque, market, grazing route, school, boundary dispute and family wound better than the people who live with them daily. Local problems require local intelligence. But local intelligence must be connected to justice, not captured by local power brokers.

This is why traditional rulers, community heads, women leaders, youth groups, faith leaders, civil society organisations, government agencies, schools, security institutions and families must become democratic actors, not passive observers. Democracy is not INEC alone. It is not the National Assembly alone. It is not the courts alone. Democracy is the mother who protects her child, the father who carries responsibility with honour, the neighbour who reports abuse, the teacher who notices distress, the police officer who acts promptly, the mediator who listens carefully, the traditional ruler who refuses to hide wrongdoing, the pastor and imam who preach dignity, and the citizen who refuses to sell tomorrow for a small envelope today.

Finally, we must rebuild the moral architecture of the family. Mothers, fathers, guardians, relatives and neighbours must rise to nip these issues in the bud. The home is not outside democracy. The home is where citizenship first learns either care or cruelty. If the child learns silence in the face of abuse, she may become an adult who fears power. If the child learns dignity, he may become a citizen who demands justice.

Our country. Our democracy. Our future—May Nigeria win.

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A Gallows Called Northern Nigeria

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Northern Nigeria

By Sani Abdulrazak, PhD

Believe whatever you want, but this government was not, is not, and sadly will not be serious about securing the lives and properties of Nigerians, which is its core and fundamental responsibility, unless citizens demand accountability and consequences for failure. Whatever they say is far from the reality on the ground. More troubling is the apparent complacency of many northern elites who seem to believe they are insulated from the insecurity consuming the region. Oh, how mistaken they are. It will surely reach their doorstep if they don’t do something about it; make no mistake about it.

Across Northern Nigeria, insecurity has evolved from a periodic challenge into a defining feature of daily life. Despite rising security expenditures and repeated assurances from those in authority, banditry, insurgency, kidnappings, cattle rustling, and communal conflicts continue to devastate communities. Thousands have lost their lives, countless others have been displaced, and many farming communities have either been abandoned or are operating under constant threat. While political and administrative centres often enjoy relative security, ordinary citizens in rural areas continue to bear the heaviest burden of the crisis. This growing disconnect has reinforced the perception that those in power are detached from the realities confronting the people they govern.

And then came the painful news of General Rabe Abubakar’s death; a tragedy that lays bare the helplessness consuming our region. For nearly two weeks, a retired General and his wife vanished into the shadows of Northern Nigeria, yet the vast security architecture of the state could neither locate nor rescue them. One cannot help but imagine the long, agonising days they endured: waiting, hoping, praying that help was on its way. But help never came. A man who once dedicated his life to defending this nation met his end in captivity, while his loved ones and an anxious public waited for a miracle that never arrived. If a General could disappear for days with no rescue in sight, what hope remains for the ordinary farmer, trader, teacher, or student whose name will never make the headlines? His death is not merely a personal tragedy; it is a haunting symbol of a North where even those who once stood at the pinnacle of the security establishment are no longer beyond the reach of the monster that has been allowed to grow unchecked.

The North has become a giant gallows; If you are residing in Northern Nigeria today, you are just waiting to be killed, somehow, someday…until we radically and collectively take this monster head-on by addressing the issue of out-of-school children, scrapping completely the almajiri system, reviving parental and societal values and responsibilities, enforcing birth control, and creating jobs for our teeming youths via agriculture and by reviving our comatose industries, we will not come out of this madness masked as insurgency, banditry, and kidnappings.

The roots of this crisis run much deeper than the activities of armed groups. Northern Nigeria carries the largest burden of out-of-school children in the country, leaving millions of young people without the education, skills, and opportunities necessary to build productive lives. The Almajiri system, once a respected institution for Islamic learning, has in many places deteriorated into a mechanism that exposes children to neglect, poverty, and exploitation. Thousands of young boys roam the streets without adequate parental care, formal education, or vocational training, making them vulnerable to recruitment by criminal and extremist networks.

Demographic pressure further compounds the problem. Many northern states continue to record high fertility rates while struggling to provide sufficient schools, healthcare services, and employment opportunities. The result is a rapidly expanding youth population confronted by limited prospects and widespread unemployment. In such circumstances, criminal gangs and insurgent groups find a steady pool of recruits. Breaking this cycle requires a comprehensive approach that combines educational expansion, meaningful almajiri reform, responsible family planning, youth empowerment, agricultural development, industrial revival, and targeted vocational training programmes. Security operations may suppress violence temporarily, but only social and economic transformation can remove the conditions that sustain it.

A Gallows Called Arewa

But just like the government, the masses are so not ready; they feign oblivion to the reality facing us. They instead channel their energy and time to ‘trending’ celebrity topics and await the next celebrity nude videos/pictures and chats to aimlessly talk about. The celebrities are only after immorality or waiting to endorse the politicians with the highest bid; the traditional rulers are either afraid or consumed by the menace.

This collective distraction has weakened society’s ability to confront its most pressing challenges. While communities suffer from poverty, violence, and underdevelopment, public discourse is often dominated by trivial controversies. Yet the North has repeatedly demonstrated that communities can mobilise when properly organised. Faith-based groups, youth associations, community leaders, and local organisations have played important roles in peacebuilding and conflict resolution in several areas. Reawakening civic consciousness and redirecting public attention toward education, security, and development must therefore become a priority.

The crisis also demands courage from those traditionally entrusted with providing moral, intellectual, and cultural leadership. At critical moments in our history, influential voices helped shape public opinion, challenge injustice, and mobilise communities toward collective action. Today, however, many of those voices appear either absent, intimidated, or resigned to the status quo, creating a leadership vacuum at a time when Northern Nigeria desperately needs guidance.

Our intellectuals have gone back to their shells, and rightly so. Our elders have done their part and are giving up on us. The most painful part is that our religious leaders, who spent time and energy convincing us that this government would usher in a golden age reminiscent of the Ottoman Empire, have disturbingly gone mute; no Al-Qunuts or warnings to the government anymore, since it is not the government of the fisherman from the creek. It makes one wonder if we are normal in Arewa. The northern elites despise their followers like the Israelis despise the Palestinians. Posterity will surely judge us all, and history will tell how we played our parts in the destruction of our beloved Northern Nigeria.

Religious leaders, elders and intellectuals historically provided mediation, moral authority and local governance where the state was weak. Their retreat may stem from fear, co-optation or the erosion of moral credibility. Re-engagement requires rebuilding trust and protecting civic space: establish formal consultative roles for elders and clerics in security and development planning, fund independent intellectual forums, and create interfaith platforms that can speak to social issues without intimidation. When clerics and scholars mobilise—on health, education or peace—public behaviour and policy often follow; restoring their voice is therefore strategic and urgent.

If you want to see all the ingredients of a doomed people, look no further than Northern Nigeria at the moment. Deepening poverty, educational failure, demographic pressure, weak governance, economic stagnation, and persistent insecurity have combined to create a dangerous reality for the region. Yet history shows that decline is not irreversible. Societies facing similar challenges have transformed themselves through long-term investments in education, economic opportunity, accountable governance, and community-led development. Northern Nigeria can do the same if its leaders and people are willing to confront uncomfortable truths and commit themselves to meaningful reform.

The time for lamentation alone has passed. Northern Nigeria requires a deliberate and measurable programme of recovery that places education, economic empowerment, and community security at its centre. Governments must become more transparent and accountable, traditional and religious leaders must reclaim their moral voice, intellectuals must re-enter public discourse, and citizens must demand better leadership. Only through a collective effort that addresses both the symptoms and the root causes of insecurity can the North begin to reverse its decline and build a future worthy of its people.

Sani Abdulrazak, PhD, is a researcher, writer, and public commentator based in Kaduna State

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3 Infrastructure Gaps Nigerian Lenders Can’t Afford to Ignore

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Winston Osuchukwu

By Winston Osuchukwu

Digital transformation has modernised the front end of the credit process in Nigeria, streamlining customer journeys and shortening the path from application to disbursement. However, this progress has not reached the core of the credit process. While digital application flows are now standard, the underlying risk infrastructure remains underdeveloped. Following the withdrawal of the Central Bank of Nigeria’s forbearance measures, the sector’s non-performing loan (NPL) ratio climbed to 8.03% – well above the 5% regulatory limit.

The deeper, structural flaw is that banks still run on legacy risk models and backwards-looking data: an approach that leaves existing portfolios exposed while shutting out the vast retail market. To scale retail and SME credit safely, forward-looking institutions must close three critical gaps in their core credit infrastructure.

1. The Bureau and Data Blind Spot

Many institutions rely on a fragmented view of borrower risk. Internal transaction data offers a deep but narrow view of a borrower’s behaviour within one institution, while periodic credit bureau reports provide a broad but shallow, “negative-only” history across other lenders. Because credit bureau coverage in Nigeria remains relatively low and data sharing is often inconsistent, neither source effectively captures how a borrower actually earns, spends, and repays. Resolving this requires unifying the data architecture, integrating internal behavioural signals with diverse external streams such as payroll, utility, and alternative financial data, to build a continuous, real-time picture of cash flow and true repayment capacity.

2. Static Risk Acceptance Criteria

To assess a borrower’s credit eligibility, banks apply internal risk acceptance criteria that are often static. In a volatile macroeconomic environment marked by shifting interest rates and inflation, a borrower’s financial reality changes rapidly, rendering these rigid, point-in-time benchmarks obsolete. Furthermore, out of caution, these inflexible thresholds often default to conservative rejections for unfamiliar applicants, such as new salaried employees or thin-file borrowers – those with little or no formal credit history for a bureau or bank to draw on – leaving profitable loans on the table. Transitioning to a predictive model changes risk management into a continuous, data-driven cycle. By ingesting high-frequency behavioural data, risk systems can dynamically govern their acceptance criteria in real-time, allowing them to adjust parameters, optimise pricing, and deploy interventions well before a default occurs.

3. The Collections Disconnect

In many institutions, collections teams operate in silos downstream of the credit department, meaning critical recovery performance data rarely gets fed back to front-end risk models. Consequently, underwriting systems fail to learn from actual repayment behaviours – repeating the same structural pricing mistakes. Integrating these functions via a direct data pipeline creates a self-learning loop, routing recovery outcomes back into the origination engine. This empowers the risk engine to dynamically update models, continuously refining underwriting criteria based on real-world results to prevent future defaults and capture lost basis points.

The Bottom Line

Closing these gaps requires intentionality: moving away from ‘set-and-forget’ tools to systems that actively manage risk. It means moving beyond fragmented data toward an integrated intelligence layer that learns from borrower behaviour to govern automated decisions with precision. The lenders that lead over the next year will be those that treat credit not as an isolated transaction, but as a continuous, dynamic process. At Mathesis, we have spent years building the engine that makes this possible, powering over eight million loans for two million Nigerians. The future of credit belongs to those who adopt this predictive approach – and we have the proven tools and expertise to help you get there.

Winston Osuchukwu is the Founder and Chief Executive of Mathesis, a Nigerian credit intelligence company

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