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AlikeAudience Recognised at the Marketech APAC 2024 Marketing Technology Awards

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Omnichannel data audience company wins for Best Customer Data Platform, Best AI Marketing Solution, and Best Mobile Marketing Solution

SUNNYVALE, USA & HONG KONG SAR – Media OutReach Newswire – 3 December 2024 – AlikeAudience, a company directly integrated with major demand side platforms and data marketplaces worldwide that provides premium omnichannel audience data to brands, has announced its victory in three categories at this year’s Marketech APAC Marketing Technology Awards.

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The gala awards night, held in Singapore on November 28, awarded AlikeAudience for Best Customer Data Platform, Best AI Marketing Solution, and Best Mobile Marketing Solution.

“The AlikeAudience team is proud to be recognized by the Marketech APAC team, and the top panel of industry judges,” said AlikeAudience Managing Director Jeremy Lo. “We believe the AdTech industry, particularly in the key area of data utilization, will increasingly rely on AI-powered, privacy-compliant solutions. AlikeAudience is at the forefront of this advancement, providing platform and tech-agnostic solutions to meet industry needs.”

AlikeAudience offers bespoke demographic, interest, and app data, and has more than seven thousand audience segments in the US and APAC across the key sectors of FMCG, automotive, e-commerce, entertainment, travel, and hospitality.

The company assembles its audience data from a combination of location signals, app data, and demographic data and connects these data points with insights from market research to generate methodologies to deliver targetable segments for media activation.

Lo also said marketers in Asia must adapt their strategies for first, second, and third party data to effectively navigate diverse market dynamics and regulations.

“An innovative approach is essential to take advantage of technological advances,” Lo said. “With strong US coverage, AlikeAudience can apply global insights while localizing strategies to meet APAC advertisers’ data needs, helping future-proof their business.”

AlikeAudience was founded in Sunnyvale, California, in 2015, and operates in the US, Asia, and Australia.

Hashtag: #AlikeAudience

The issuer is solely responsible for the content of this announcement.

About AlikeAudience

AlikeAudience is a data science company focused on omnichannel data activation. We enable advertisers to seamlessly connect with their target audiences through AI-powered, future-proof data solutions. See more at

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

Economy

CSCS Depletes NASD OTC Bourse by 0.05%

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NASD OTC Bourse

By Adedapo Adesanya

The NASD Over-the-Counter (OTC) Securities Exchange recorded a 0.05 per cent slide on Monday, December 9 after Central Securities Clearing System (CSCS) Plc lost 25 Kobo at the close of business to trade at N23.24 per unit compared with last Friday’s price of N23.49 per unit.

When trading activities ended for the session, the market capitalisation of the bourse declined by N570 billion to remain relatively unchanged at N1.056 trillion as the NASD Unlisted Security Index (NSI) slid by 1.64 points to wrap the session at 3,013.27 points compared with 3,014.91 points recorded in the previous session.

Yesterday, the price of UBN Property Plc increased by 12 Kobo to settle at N1.79 per share, in contrast to the preceding trading day’s price of N1.67 per share.

Data showed that the volume of securities traded in the session by investors went up by 508.1 per cent to 1.2 million units from the 199,577 units recorded last Friday, the value of shares transacted yesterday jumped by 252.1 per cent to N5.07 million from the N1.4 million achieved in the preceding trading session, and the number of deals grew by 83.3 per cent to 11 deals from the six deals carried out in the preceding session.

At the close of transactions, Geo-Fluids Plc was the most active stock by volume (year-to-date) with 1.7 billion units sold for N3.9 billion, Okitipupa Plc came next with 752.2 million units valued at N7.8 billion, and Afriland Properties Plc followed with 297.4 million units worth N5.3 million.

Similarly, Aradel Holdings Plc, which is no longer on the platform, remained the most active stock by value (year-to-date) with 108.7 million units worth N89.2 billion, trailed by Okitipupa Plc with 752.2 million units valued at N7.8 billion, and Afriland Properties Plc with 297.4 million units sold for N5.3 billion.

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Economy

Naira Now N1,552/$1 at NAFEM FX Pressure Cools

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Naira 4 Dollar

By Adedapo Adesanya

The Naira recorded a 3.3 per cent or N52.80 appreciation on the US Dollar in the Nigerian Autonomous Foreign Exchange Market (NAFEM) on Monday, December 9 to close at N1,552.50/$1 compared with the preceding session’s rate of N1,605.30/$1.

However, on the Pound Sterling, the local currency depreciated during the trading day by N1.32 to wrap the session at N1,961.93/£1 compared with last Friday’s value of N1,960.61/£1 and against the Euro, the Nigerian currency slumped by 57 Kobo to trade at N1,623.84/€1, in contrast to the preceding session’s rate of N1,624.41/€1.

The mixed outcome occurred amid a decline in the value of FX transactions in the spot by 35.9 per cent or $62.83 million to $112.32 million from the $175.15 million recorded last Friday, according to data from the FMDQ Securities Exchange.

Last week, the Central Bank of Nigeria (CBN) launched the Electronic Foreign Exchange Matching System (EFEMS), an electronic platform introduced to tackle speculation and improve transparency in Nigeria’s foreign exchange market.

In a circular announcing the EFEMS platform, the apex bank explained that it facilitates spot foreign exchange transactions between the Naira and the US Dollar.

The platform, operated through Bloomberg’s BMatch system, requires a minimum trade value of $100,000, with incremental trade sizes of $50,000.

CBN stated that the platform automatically matches buy and sell orders, promoting fairness and efficiency in FX trading.

But in the parallel market, the Nigerian Naira weakened against the Dollar yesterday by N40 to quote at N1,620/$1, in contrast to the previous trading day’s value of N1,580/$1.

In the cryptocurrency market, the bears took control as analysts and traders warned of short-term selling pressure amid an overheated market after a November rally.

Also, internet giant, Google, announced benchmark tests on its new Willow quantum computing chip — which led to market concerns about what it meant for crypto privacy and wallet security.

Cardano slumped by 12.3 per cent to trade at $1.01, Litecoin (LTC) depreciated by 11.1 per cent to sell at $113.77, Ripple (XRP) dropped 9.9 per cent to $2.21, Dogecoin (DOGE) slid by 7.7 per cent to $0.4099, and Solana (SOL) depreciated by 5.6 per cent to sell at $217.45.

Further, Ethereum (ETH) decreased by 4.5 per cent to $3,731.16, Binance Coin (BNB) dipped by 3.2 per cent to sell for $694.82, and Bitcoin (BTC) went down by 3.7 per cent to quote at $97,243.61, while the US Dollar Tether (USDT) and the US Dollar Coin (USDC) traded flat at $1.00 each.

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Economy

Oil Prices Jump on Syrian Development, Chinese Monetary Policy Move

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Crude Oil Prices

By Adedapo Adesanya

Oil prices climbed more than 1 per cent on Monday due to fresh geopolitical risk after the fall of Syrian President Bashar al-Assad over the weekend, while China moved towards a different monetary policy stance.

During the session, Brent crude futures appreciated by $1.02 or 1.4 per cent to finish at $72.14 per barrel and the US West Texas Intermediate (WTI) crude futures went up by $1.17 or 1.7 per cent to quote at $68.37 per barrel.

The rebel-led Salvation Government rebels seized the Syrian capital of Damascus and President Assad fled to Russia over the weekend ending a 50-year rule of the Assad family in the Middle East country.

The Prime Minister of the country, Mr Mohammed Jalali, agreed to hand power to the main rebel commander, Mr Ahmed al-Sharaa, better known as Abu Mohammed al-Golani, who met overnight with Mr Jalali and Vice President Faisal Mekdad to discuss a transitional government.

Market analysts noted that this could impact the crude market and increase the geopolitical risk premium on oil prices in the weeks and months to come amid yet more instability in the Middle East region.

The imminent transfer of power follows 13 years of civil war and the end to more than 50 years of brutal rule by the Assad family, leaving Syrians at home and millions of refugees abroad hopeful yet deeply uncertain about their country’s future.

Although Syria is not a major oil producer, it holds geopolitical clout due to its location and ties with top oil producers-  Russia and Iran.

Reuters reported that a tanker carrying Iranian oil to Syria turned around in the Red Sea.

Meanwhile, China will adopt an “appropriately loose” monetary policy next year, the first easing of its stance in 14 years.

China’s economy has struggled this year which has affected oil demand.

This development has prompted policymakers to act with the central bank unveiling its most aggressive monetary easing since the pandemic in September.

The world’s largest oil producer also cut interest rates and injected 1 trillion Yuan ($140 billion) into the financial system, among other steps.

The country is also preparing for the return of US President-elect Donald Trump to the White House in January, after threatening tariffs of 60 per cent or more on Chinese imports.

Traders also remained focused on US inflation data expected later this week that could make a case for a December interest-rate cut by the Federal Reserve next week.

Lower interest rates decrease the cost of borrowing, which can boost economic activity and spur oil demand.

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