Economy
AlikeAudience Recognised at the Marketech APAC 2024 Marketing Technology Awards
Omnichannel data audience company wins for Best Customer Data Platform, Best AI Marketing Solution, and Best Mobile Marketing Solution
SUNNYVALE, USA & HONG KONG SAR – Media OutReach Newswire – 3 December 2024 – AlikeAudience, a company directly integrated with major demand side platforms and data marketplaces worldwide that provides premium omnichannel audience data to brands, has announced its victory in three categories at this year’s Marketech APAC Marketing Technology Awards.
The gala awards night, held in Singapore on November 28, awarded AlikeAudience for Best Customer Data Platform, Best AI Marketing Solution, and Best Mobile Marketing Solution.
“The AlikeAudience team is proud to be recognized by the Marketech APAC team, and the top panel of industry judges,” said AlikeAudience Managing Director Jeremy Lo. “We believe the AdTech industry, particularly in the key area of data utilization, will increasingly rely on AI-powered, privacy-compliant solutions. AlikeAudience is at the forefront of this advancement, providing platform and tech-agnostic solutions to meet industry needs.”
AlikeAudience offers bespoke demographic, interest, and app data, and has more than seven thousand audience segments in the US and APAC across the key sectors of FMCG, automotive, e-commerce, entertainment, travel, and hospitality.
The company assembles its audience data from a combination of location signals, app data, and demographic data and connects these data points with insights from market research to generate methodologies to deliver targetable segments for media activation.
Lo also said marketers in Asia must adapt their strategies for first, second, and third party data to effectively navigate diverse market dynamics and regulations.
“An innovative approach is essential to take advantage of technological advances,” Lo said. “With strong US coverage, AlikeAudience can apply global insights while localizing strategies to meet APAC advertisers’ data needs, helping future-proof their business.”
AlikeAudience was founded in Sunnyvale, California, in 2015, and operates in the US, Asia, and Australia.
Hashtag: #AlikeAudience
The issuer is solely responsible for the content of this announcement.
About AlikeAudience
AlikeAudience is a data science company focused on omnichannel data activation. We enable advertisers to seamlessly connect with their target audiences through AI-powered, future-proof data solutions. See more at www.alikeaudience.com
Economy
Acorn Petroleum Spurs 0.08% Rise at NASD OTC Market
By Adedapo Adesanya
The NASD Over-the-Counter (OTC) Securities Exchange recorded a 0.08 per cent rise on Wednesday, December 4 lifted by the appreciation in the stock price of Acorn Petroleum Plc.
This increased the market capitalisation of the OTC securities market by N840 million to N1.058 trillion from the N1.057 trillion it closed a day earlier, as the NASD Unlisted Security Index (NSI) recorded a growth of 2.41 points to end the day at 3,019.54 points as against 3,017.13 points recorded at the previous session.
The midweek session’s sole gainer was Acorn Petroleum Plc as it added 15 Kobo to close at N1.69 per unit compared with the previous session’s price of N1.54 per unit.
But the share price of Impresit Bakolori Plc depreciated yesterday by 5 Kobo at the close of business to trade at 45 Kobo per unit compared with Tuesday’s closing price of 50 Kobo per unit.
The volume of securities traded at the bourse witnessed a surge as investors exchanged 127.5 million units, which is 166,837.5 per cent higher than the 76,362 units transacted in the preceding trading day.
Equally, the value of securities bought and sold by the market participants increased at midweek by 39,385.8 per cent to N58.2 million from the N147,593 recorded in the previous trading session.
Business Post reports that these trades were carried out in 20 deals versus the two deals completed in the preceding day, indicating a rise of 900 per center.
At the close of transactions, Geo-Fluids Plc was the most active stock by volume (year-to-date) with 1.7 billion units sold for N3.9 billion, trailed by Okitipupa Plc with 752.2 million units valued at N7.8 billion, and Afriland Properties Plc with 297.3 million units worth N5.3 million.
But Aradel Holdings Plc was the most active stock by value (year-to-date) with 108.7 million units worth N89.2 billion, followed by Okitipupa Plc with 752.2 million units valued at N7.8 billion, and Afriland Properties Plc with 297.3 million units sold for N5.3 billion.
Economy
Naira Strengthens Further as Bitcoin Crosses $100,00 Threshold
By Adedapo Adesanya
The Naira appreciated against the US Dollar in the Nigerian Autonomous Foreign Exchange Market (NAFEM) on Wednesday, December 4 as the Electronic Foreign Exchange Matching System (EFEMS) of the Central Bank of Nigeria (CBN), which sets new guidelines for authorised foreign exchange (FX) dealers, continued to boost operational efficiency and transparency of the nation’s currency market.
The system offers spot-matching functionality to the interbank community for the US Dollar against other currencies. It allows anonymous orders to be placed into a central limit order book, which is displayed and matched with counterparty orders based on mutual trading limits and other parameters configured by each bank.
This further fortified the local currency against the greenback in the official market at midweek by 1.8 per cent or N29.46 to settle at N1,613.69/$1, in contrast to the preceding day’s N1,643.15/$1.
Equally, the Naira strengthened its value against the Pound Sterling in the spot market by N37.50 to sell at N2,044.86/£1 compared with the preceding session’s N2,082.36/£1, and against the Euro, it gained N37.94 to quote at N1,691.31/€1 versus Tuesday’s closing price of N1,729.25/€1.
In the same vein, the Nigerian currency improved its value against its American counterpart in the parallel market yesterday by N25 to trade at N1,705/$1 compared with the previous day’s value of N1,730/$1.
In the cryptocurrency market, Bitcoin’s (BTC) price surged past the $100,000 mark for the first time in its history, fueled by institutional demand, corporate accumulation and heightened expectations of crypto-friendly policies under Donald Trump’s presidency.
It was sold at $102,132.92 after a 5.9 per cent growth with its market capitalisation nearing $2 trillion, 15 years after coming into existence, while Dogecoin (DOGE) rose by 6.1 per cent to $0.444, and Ethereum (ETH) increased by 4.3 per cent to $3,841.56.
However, Ripple (XRP) crashed by 12.6 per cent to $2.28, Binance Coin (BNB) went south by 4.7 per cent to close at $721.75, Cardano (ADA) slid by 3.3 per cent to $1.19, Litecoin (LTC) declined by 3.0 per cent to $126.26, and Solana (SOL) dropped by 1.9 per cent to settle at $234.23, while the US Dollar Tether (USDT) and the US Dollar Coin (USDC) traded flat at $1.00 apiece.
Economy
Equity Traders Gain N286bn as Year-to-Date Return Hits 31.30%
By Dipo Olowookere
The Nigerian Exchange (NGX) Limited returned to winning ways on Wednesday after a brief detour to the bears to book profit.
At midweek, the local bourse rebounded by 0.48 per cent following renewed bargain-hunting in energy sector, which closed higher by 3.21 per cent at the close of transactions.
In addition, the insurance counter appreciated yesterday by 1.60 per cent, and the industrial goods space gained 0.81 per cent on the back of buying interest in Lafarge Africa, which attracted a new investor recently.
However, the consumer goods and the banking counters witnessed profit-taking during the session to leave their respective indices lower at 0.17 per cent and 0.07 per cent, respectively.
When the closing gong was struck by 2:30 pm on Wednesday, the All-Share Index (ASI) was down by 472.43 points to 98,174.99 points from 97,702.56 points and the market capitalisation depleted by N286 billion to N59.512 trillion from Tuesday’s N59.226 trillion.
Business Post reports that Customs Street finished with 42 price gainers and 21 price losers yesterday, implying a positive market breadth index and strong sentiment.
Golden Guinea Breweries appreciated by 9.83 per cent to N4.47, Thomas Wyatt improved by 9.83 per cent to N1.90, FTN Cocoa gained 9.50 per cent to sell for N1.96, Deap Capital grew by 9.43 per cent to N1.16, and NEM Insurance rose by 9.30 per cent to N9.40.
However, Sunu Assurances slumped by 9.85 per cent to N4.21, Learn Africa plunged by 9.85 per cent to N2.93, Haldane McCall tumbled by 9.15 per cent to N5.86, PZ Cussons crashed by 8.71 per cent to N22.00, and Sterling Holdings slipped by 7.16 per cent to N4.41.
Equity traders bought and sold 521.9 million stocks valued at N19.9 billion in 9,420 deals compared with the 1.2 billion stocks worth N27.4 billion traded in 9,403 deals a day earlier, indicating a jump in the number of deals by 0.18 per cent and a drop in the trading volume and value by 54.86 per cent and 27.37 per cent, respectively.
The most active equity at midweek was Tantalizers with a turnover of 88.3 million units sold for N108.3 million, Lafarge Africa transacted 57.2 million units valued at N4.2 billion, Access Holdings traded 41.0 million units worth N986.5 million, Cutix exchanged 37.1 million units valued at N85.4 million, and UBA traded 34.0 million units worth N1.1 billion.
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