Economy
AlikeAudience Recognised at the Marketech APAC 2024 Marketing Technology Awards
Omnichannel data audience company wins for Best Customer Data Platform, Best AI Marketing Solution, and Best Mobile Marketing Solution
SUNNYVALE, USA & HONG KONG SAR – Media OutReach Newswire – 3 December 2024 – AlikeAudience, a company directly integrated with major demand side platforms and data marketplaces worldwide that provides premium omnichannel audience data to brands, has announced its victory in three categories at this year’s Marketech APAC Marketing Technology Awards.
The gala awards night, held in Singapore on November 28, awarded AlikeAudience for Best Customer Data Platform, Best AI Marketing Solution, and Best Mobile Marketing Solution.
“The AlikeAudience team is proud to be recognized by the Marketech APAC team, and the top panel of industry judges,” said AlikeAudience Managing Director Jeremy Lo. “We believe the AdTech industry, particularly in the key area of data utilization, will increasingly rely on AI-powered, privacy-compliant solutions. AlikeAudience is at the forefront of this advancement, providing platform and tech-agnostic solutions to meet industry needs.”
AlikeAudience offers bespoke demographic, interest, and app data, and has more than seven thousand audience segments in the US and APAC across the key sectors of FMCG, automotive, e-commerce, entertainment, travel, and hospitality.
The company assembles its audience data from a combination of location signals, app data, and demographic data and connects these data points with insights from market research to generate methodologies to deliver targetable segments for media activation.
Lo also said marketers in Asia must adapt their strategies for first, second, and third party data to effectively navigate diverse market dynamics and regulations.
“An innovative approach is essential to take advantage of technological advances,” Lo said. “With strong US coverage, AlikeAudience can apply global insights while localizing strategies to meet APAC advertisers’ data needs, helping future-proof their business.”
AlikeAudience was founded in Sunnyvale, California, in 2015, and operates in the US, Asia, and Australia.
Hashtag: #AlikeAudience
The issuer is solely responsible for the content of this announcement.
About AlikeAudience
AlikeAudience is a data science company focused on omnichannel data activation. We enable advertisers to seamlessly connect with their target audiences through AI-powered, future-proof data solutions. See more at www.alikeaudience.com
Economy
Nigerian Stocks Attract N87.749bn in One Week
By Dipo Olowookere
About N87.749 billion was staked on 3.893 billion Nigerian stocks last week executed in 43,868 deals, according to data obtained from the Nigerian Exchange (NGX) Limited.
Business Post reports that the trading value was higher than the preceding week as the bourse recorded a turnover of 3.194 billion shares valued at N54.850 billion completed in 45,112 deals.
The financial services industry led the activity chart with 2.709 billion equities worth N51.027 billion traded in 20,017 deals, contributing 69.58 per cent and 58.15 per cent to the total trading volume and value, respectively.
The consumer goods space recorded the sale of 403.658 million shares worth N3.844 billion in 4,239 deals, and the industrial goods sector traded 198.360 million stocks valued at N10.328 billion in 4,606 deals.
FBN Holdings, Wema Bank, and Fidelity Bank accounted for 1.625 billion shares worth N28.982 billion in 3,226 deals, contributing 41.74 per cent and 33.03 per cent to the total trading volume and value, respectively.
Last week, 51 equities appreciated versus 32 equities of the previous week, 30 shares depreciated versus 46 shares of the preceding week, and 72 stocks closed flat versus 75 stocks of the earlier week.
Golden Guinea Breweries gained 45.95 per cent to trade at N5.40, Sunu Assurances improved by 29.49 per cent to N5.05, Lafarge Africa rose by 27.59 per cent to N74.00, Secure Electronic Technology expanded by 27.27 per cent to 70 Kobo, and Cornerstone Insurance jumped by 25.00 per cent to N3.20.
Conversely, Learn Africa shed 11.75 per cent to N2.93, Aradel Holdings declined by 10.06 per cent to N465.00, eTranzact lost 10.00 per cent to sell for N6.75, Red Star Express also waned by 10.00 per cent to N4.41, and John Holt slumped by 9.98 per cent to N8.03.
On a week-on-week basis, the All-Share Index (ASI) and the market capitalisation appreciated by 0.72 per cent to 98,210.75 points and N59.534 trillion, respectively.
Similarly, all other indices finished higher with the exception of NGX Main Board, growth and sovereign bond indices, which depreciated by 0.39 per cent, 0.15 per cent, and 0.06 per cent, respectively, while the ASeM index closed flat.
Economy
Unlisted Securities Market Weakens 0.06% in Week 49
By Adedapo Adesanya
The NASD Over-the-Counter (OTC) Securities Exchange slid into negative territory after it closed lower on a week-on-week basis by 0.06 per cent in the 49th trading week of 2024.
As a result, the market capitalisation closed at N1.056 trillion after about N1 billion evaporated from the preceding week’s N1.057 trillion as the NASD Unlisted Security Index (NSI) went down by 1.75 points to 3,014.91 basis points from the preceding week’s 3,016.66 basis points.
The market breadth index was flat as there were three price losers and three price gainers over the five trading days.
The losers were led by Impresit Bakolori Plc, which lost 10 per cent of its value to end at 45 Kobo per unit against the former value of 50 Kobo per unit, 11 Plc depreciated by 6.5 per cent to close at N215.00 per share versus N230.00 per share, and Afriland Properties Plc recorded a 4.5 per cent slide to end at N16.60 per unit, in contrast to the N17.39 per unit it closed in Week 48.
On the flip side, Okitipupa Plc appreciated by 10 per cent to close at N27.04 per share versus N24.58 per share, FrieslandCampina Wamco Nigeria Plc improved by 2.2 per cent to end at N40.36 per unit compared with the previous week’s N39.51 per unit, and Central Securities Clearing System (CSCS) Plc declined by 2.1 per cent to finish at N23.49 per share versus the earlier week’s N23.00 per share.
In the week, there was a 2,845.3 per cent surge in the total value of trades to N187.7 million from N32.9 million, the volume of equities transacted increased by 14 per cent to 143.9 million units from 6.4 million units, and the number od deals went up by 5.1 per cent to 63 deals from 59 deals.
The most active stock by value last week was Purple Real Estate Plc with N118.4 million, followed by Impresit Bakolori Plc with N57.4 million, 11 Plc raked in N4.1 million, FrieslandCampina Wamco Nigeria Plc posted N3.3 million, and Air Liquide Plc recorded N1.8 million.
By volume, Impresit Bakolori Plc topped with 127.5 million units, followed by Purple Real Estate Plc with 15.9 million units, Air Liquide Plc exchanged 0.234 million units, Acorn Petroleum Plc transacted 0.205 million units, and Afriland Plc traded 0.099 million units.
Economy
AXA Mansard Offers MSME Customers Free Exhibition Stands at Fair
By Modupe Gbadeyanka
Customers of AXA Mansard in the Micro Small and Medium Scale Enterprise (MSME) sector of the economy will enjoy free exhibition stands at the Made by Nigerians Fair.
The fair is scheduled to take place on Saturday, December 7 and Sunday, December 8, 2024, at the Landmark Event Centre, Lagos.
To support small business owners, AXA Mansard is paying for stands for selected entrepreneurs to showcase their products at the fair, which attracts thousands of people.
According to the Head of Marketing at AXA Mansard Insurance Plc, Mr Olusesan Ogunyooye, this is another gesture by the company to show that MSMEs can benefit from having insurance.
He described MSMEs as the backbone of any economy, noting that they drive innovation, create jobs, and contribute significantly to national development.
“Our support for these businesses at the MBN Fair reflects the commitment to their growth and sustainability. We are passionate about helping them reach their full potential by connecting them with resources and opportunities that foster success.
“By the very nature of insurance, its benefits are in the future and they are uncertain. That has been a main source of discouragement, particularly to MSMEs. Businesses are geared to making money.
“So, when thinking about insurance, an average MSME would rather invest the money in the growth of his business first.
“The risks that businesses face are also real. There are various types of risks businesses have to contend with today; from burglary to fire, the health of employees, and so on.
“When these risks manifest, they can significantly impact a business negatively. We understand that to get MSMEs to protect themselves and the millions of jobs they create, we must help them strike a balance between growing their businesses and protecting them.
“So, we have come up with different Initiatives to help them grow their businesses. The opportunity to exhibit their products and services to thousands of visitors to the MBN Fair is another in the series of our initiatives.
“We are convinced that for insurance to grow, we need to help people and businesses see it as a strategic lever to grow their businesses, not a cost that takes away from them. If we get this right, it can’t have a massive impact on our economy because, when MSMEs thrive, the economy will prosper.
“We have experimented with this model, and we are particularly excited about the responses from our customers. It is a call for us to do more, and we are committed to Nigerian MSMEs,” Mr Ogunyooye stated.
-
Feature/OPED5 years ago
Davos was Different this year
-
Travel/Tourism8 years ago
Lagos Seals Western Lodge Hotel In Ikorodu
-
Showbiz2 years ago
Estranged Lover Releases Videos of Empress Njamah Bathing
-
Banking6 years ago
Sort Codes of GTBank Branches in Nigeria
-
Economy2 years ago
Subsidy Removal: CNG at N130 Per Litre Cheaper Than Petrol—IPMAN
-
Banking2 years ago
First Bank Announces Planned Downtime
-
Sports2 years ago
Highest Paid Nigerian Footballer – How Much Do Nigerian Footballers Earn
-
Technology4 years ago
How To Link Your MTN, Airtel, Glo, 9mobile Lines to NIN