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AlikeAudience Recognised at the Marketech APAC 2024 Marketing Technology Awards

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Omnichannel data audience company wins for Best Customer Data Platform, Best AI Marketing Solution, and Best Mobile Marketing Solution

SUNNYVALE, USA & HONG KONG SAR – Media OutReach Newswire – 3 December 2024 – AlikeAudience, a company directly integrated with major demand side platforms and data marketplaces worldwide that provides premium omnichannel audience data to brands, has announced its victory in three categories at this year’s Marketech APAC Marketing Technology Awards.

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The gala awards night, held in Singapore on November 28, awarded AlikeAudience for Best Customer Data Platform, Best AI Marketing Solution, and Best Mobile Marketing Solution.

“The AlikeAudience team is proud to be recognized by the Marketech APAC team, and the top panel of industry judges,” said AlikeAudience Managing Director Jeremy Lo. “We believe the AdTech industry, particularly in the key area of data utilization, will increasingly rely on AI-powered, privacy-compliant solutions. AlikeAudience is at the forefront of this advancement, providing platform and tech-agnostic solutions to meet industry needs.”

AlikeAudience offers bespoke demographic, interest, and app data, and has more than seven thousand audience segments in the US and APAC across the key sectors of FMCG, automotive, e-commerce, entertainment, travel, and hospitality.

The company assembles its audience data from a combination of location signals, app data, and demographic data and connects these data points with insights from market research to generate methodologies to deliver targetable segments for media activation.

Lo also said marketers in Asia must adapt their strategies for first, second, and third party data to effectively navigate diverse market dynamics and regulations.

“An innovative approach is essential to take advantage of technological advances,” Lo said. “With strong US coverage, AlikeAudience can apply global insights while localizing strategies to meet APAC advertisers’ data needs, helping future-proof their business.”

AlikeAudience was founded in Sunnyvale, California, in 2015, and operates in the US, Asia, and Australia.

Hashtag: #AlikeAudience

The issuer is solely responsible for the content of this announcement.

About AlikeAudience

AlikeAudience is a data science company focused on omnichannel data activation. We enable advertisers to seamlessly connect with their target audiences through AI-powered, future-proof data solutions. See more at

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

Economy

Senate Passes Investments, Securities Bill for Investor Protection

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Investor Protection

By Aduragbemi Omiyale

The Investments and Securities Bill 2024 has been passed by the Senate after it scaled the third reading at the upper chamber of the National Assembly.

The bill aims to protect investors at the Nigerian capital market as it blocks different forms of abuse, insider dealings, preventing unauthorised, illegal , unlawful, fraudulent and unfair trade practices relating to securities and investments.

The chairman of the Senate Committee on Capital Market, Mr Osita Izunaso, while presenting the bill to the parliament, disclosed that the repeal and enactment bill, when signed into law by the President, would further strengthen the Securities and Exchange Commission (SEC) carry sanitise the market.

According to him, the bill will “undoubtedly provide a significant opportunity to drive the growth of the capital market and diversification, thereby creating a conducive atmosphere for investors in the Nigerian capital market.

In addition, it will “address modern forms of financial malpractices and reinforce investors’ protection by engendering robust regulations around market abuses, insider trading and governance standards for publicly traded companies.”

He said, The bill envisages regulatory framework for digital currencies and fintech activities, including the supervision of blockchain and cryptocurrency transactions to support the integration of innovative technologies within the scope of the capital market.”

“The bill seeks to set a clear-cut delineation of roles amongst regulatory bodies in order foster transparency and reduce regulatory overlap, thereby enhancing the operational efficiency of Nigeria’s Securities and Exchange Commission;

“It seeks to support the introduction and regulation of diversified financial instruments, including derivatives, Exchange Traded Funds (ETFs) and other sophisticated products, which are essential for meeting the needs of a broad investor base and increasing market depth,” he added.

Business Post reports that when signed into law, the new bill will repeal the existing Investments and Securities Act 2007.

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Economy

InvestBeta Game Show Winners Receive Investment Portfolios

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InvestBeta Game Show

By Modupe Gbadeyanka

Winners of the prestigious InvestBeta Game Show have been rewarded with investment portfolios tailored to acknowledge their achievements and to encourage ongoing learning in financial management.

They were rewarded by Stanbic IBTC Asset Management at a prize presentation ceremony held at Stanbic IBTC Towers, Lagos for their impressive achievements in financial literacy.

“Today’s ceremony demonstrates our commitment to developing a financially literate generation. By fostering an environment where young people can learn and grow, we ensure they are well-prepared to face future challenges and to make informed investment decisions,” the Head of Business Development at Stanbic IBTC Asset Management, Ms Anita Dele-Dickson, said at the event.

Her statement highlighted the initiative’s primary goal, to empower young individuals with the essential skills required to navigate the complexities of today’s financial landscape.

She further elaborated on the importance of financial literacy, noting that it serves as a vital tool in promoting personal and communal economic growth.

She emphasized that as youths become better informed, they will be better positioned to contribute positively to the economy. This initiative sets out to create a ripple effect, ensuring that the participants and their communities benefit from increased financial awareness.

Also, the Head of Customer Experience at Stanbic IBTC Asset Management, Mr Niyi Ajayi, stressed that each portfolio is a tangible asset that symbolizes their journey towards becoming savvy investors, instilling a sense of ownership and responsibility over their financial futures.

Stanbic IBTC Asset Management, after months of intensive planning, launched the InvestBeta Game Show, a financial literacy initiative targeted at equipping youths with the right knowledge and tools to kick-start their investment journey.

Over 3,000 potential players were screened for season one, with four Campus Play editions held across university campuses in Nigeria.

The InvestBeta Game Show also debut with eight episodes involving weekly Home Play segments on YouTube. Through this initiative, Stanbic IBTC has rewarded 59 winners with investment portfolios worth over N7 million.

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Economy

Acorn Petroleum Spurs 0.08% Rise at NASD OTC Market

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acorn petroleum

By Adedapo Adesanya

The NASD Over-the-Counter (OTC) Securities Exchange recorded a 0.08 per cent rise on Wednesday, December 4 lifted by the appreciation in the stock price of Acorn Petroleum Plc.

This increased the market capitalisation of the OTC securities market by N840 million to N1.058 trillion from the N1.057 trillion it closed a day earlier, as the NASD Unlisted Security Index (NSI) recorded a growth of 2.41 points to end the day at 3,019.54 points as against 3,017.13 points recorded at the previous session.

The midweek session’s sole gainer was Acorn Petroleum Plc as it added 15 Kobo to close at N1.69 per unit compared with the previous session’s price of N1.54 per unit.

But the share price of Impresit Bakolori Plc depreciated yesterday by 5 Kobo at the close of business to trade at 45 Kobo per unit compared with Tuesday’s closing price of 50 Kobo per unit.

The volume of securities traded at the bourse witnessed a surge as investors exchanged 127.5 million units, which is 166,837.5 per cent higher than the 76,362 units transacted in the preceding trading day.

Equally, the value of securities bought and sold by the market participants increased at midweek by 39,385.8 per cent to N58.2 million from the N147,593 recorded in the previous trading session.

Business Post reports that these trades were carried out in 20 deals versus the two deals completed in the preceding day, indicating a rise of 900 per center.

At the close of transactions, Geo-Fluids Plc was the most active stock by volume (year-to-date) with 1.7 billion units sold for N3.9 billion, trailed by Okitipupa Plc with 752.2 million units valued at N7.8 billion, and Afriland Properties Plc with 297.3 million units worth N5.3 million.

But Aradel Holdings Plc was the most active stock by value (year-to-date) with 108.7 million units worth N89.2 billion, followed by Okitipupa Plc with 752.2 million units valued at N7.8 billion, and Afriland Properties Plc with 297.3 million units sold for N5.3 billion.

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