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AlikeAudience Recognised at the Marketech APAC 2024 Marketing Technology Awards

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Omnichannel data audience company wins for Best Customer Data Platform, Best AI Marketing Solution, and Best Mobile Marketing Solution

SUNNYVALE, USA & HONG KONG SAR – Media OutReach Newswire – 3 December 2024 – AlikeAudience, a company directly integrated with major demand side platforms and data marketplaces worldwide that provides premium omnichannel audience data to brands, has announced its victory in three categories at this year’s Marketech APAC Marketing Technology Awards.

award 2

The gala awards night, held in Singapore on November 28, awarded AlikeAudience for Best Customer Data Platform, Best AI Marketing Solution, and Best Mobile Marketing Solution.

“The AlikeAudience team is proud to be recognized by the Marketech APAC team, and the top panel of industry judges,” said AlikeAudience Managing Director Jeremy Lo. “We believe the AdTech industry, particularly in the key area of data utilization, will increasingly rely on AI-powered, privacy-compliant solutions. AlikeAudience is at the forefront of this advancement, providing platform and tech-agnostic solutions to meet industry needs.”

AlikeAudience offers bespoke demographic, interest, and app data, and has more than seven thousand audience segments in the US and APAC across the key sectors of FMCG, automotive, e-commerce, entertainment, travel, and hospitality.

The company assembles its audience data from a combination of location signals, app data, and demographic data and connects these data points with insights from market research to generate methodologies to deliver targetable segments for media activation.

Lo also said marketers in Asia must adapt their strategies for first, second, and third party data to effectively navigate diverse market dynamics and regulations.

“An innovative approach is essential to take advantage of technological advances,” Lo said. “With strong US coverage, AlikeAudience can apply global insights while localizing strategies to meet APAC advertisers’ data needs, helping future-proof their business.”

AlikeAudience was founded in Sunnyvale, California, in 2015, and operates in the US, Asia, and Australia.

Hashtag: #AlikeAudience

The issuer is solely responsible for the content of this announcement.

About AlikeAudience

AlikeAudience is a data science company focused on omnichannel data activation. We enable advertisers to seamlessly connect with their target audiences through AI-powered, future-proof data solutions. See more at

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

Economy

Seplat to Double Oil Production With $800m Mobil Assets Acquisition

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seplat and exxonmobil

By Dipo Olowookere

Leading Nigerian energy company, Seplat Energy Plc, has disclosed that its acquisition of assets of Mobil Producing Nigeria Unlimited is expected to more than double its crude oil production to around 120,000 barrels per day.

Business Post reports that the transaction should be sealed by Thursday, December 12, 2024, with about $800 million to be pocketed by Mobil.

In 2022, Seplat deposited $128 million to Mobil for the transactions and will give the company the balance of $672 million after obtaining the approval of the Financial Conduct Authority (FCA). This will be paid from available cash and debt facilities, with no new equity issuance required.

In a notice to the Nigerian Exchange (NGX) Limited on Monday, Seplat said the acquisition would provide a significant opportunity to further drive its growth and profitability, whilst contributing significantly to the Nigerian economy.

It based this projection on the fact that Mobil’s assets are of proven quality, located in one of the world’s leading hydrocarbon basins.

Seplat, which also trades its shares on the London Stock Exchange (LSE), said the assets it intends to take over from Mobil include OML 67, 68, 70 and 104.

It stated that ERC Equipoise (ERCE) prepared an independent Competent Person’s Report (CPR) on these assets and certified that, as of June 30, 2024, Mobil had 409 mmboe of 2P oil and gas reserves, after having produced 99 mmboe since January 1, 2021.

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Economy

CSCS Depletes NASD OTC Bourse by 0.05%

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NASD OTC Bourse

By Adedapo Adesanya

The NASD Over-the-Counter (OTC) Securities Exchange recorded a 0.05 per cent slide on Monday, December 9 after Central Securities Clearing System (CSCS) Plc lost 25 Kobo at the close of business to trade at N23.24 per unit compared with last Friday’s price of N23.49 per unit.

When trading activities ended for the session, the market capitalisation of the bourse declined by N570 billion to remain relatively unchanged at N1.056 trillion as the NASD Unlisted Security Index (NSI) slid by 1.64 points to wrap the session at 3,013.27 points compared with 3,014.91 points recorded in the previous session.

Yesterday, the price of UBN Property Plc increased by 12 Kobo to settle at N1.79 per share, in contrast to the preceding trading day’s price of N1.67 per share.

Data showed that the volume of securities traded in the session by investors went up by 508.1 per cent to 1.2 million units from the 199,577 units recorded last Friday, the value of shares transacted yesterday jumped by 252.1 per cent to N5.07 million from the N1.4 million achieved in the preceding trading session, and the number of deals grew by 83.3 per cent to 11 deals from the six deals carried out in the preceding session.

At the close of transactions, Geo-Fluids Plc was the most active stock by volume (year-to-date) with 1.7 billion units sold for N3.9 billion, Okitipupa Plc came next with 752.2 million units valued at N7.8 billion, and Afriland Properties Plc followed with 297.4 million units worth N5.3 million.

Similarly, Aradel Holdings Plc, which is no longer on the platform, remained the most active stock by value (year-to-date) with 108.7 million units worth N89.2 billion, trailed by Okitipupa Plc with 752.2 million units valued at N7.8 billion, and Afriland Properties Plc with 297.4 million units sold for N5.3 billion.

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Economy

Naira Now N1,552/$1 at NAFEM FX Pressure Cools

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Naira 4 Dollar

By Adedapo Adesanya

The Naira recorded a 3.3 per cent or N52.80 appreciation on the US Dollar in the Nigerian Autonomous Foreign Exchange Market (NAFEM) on Monday, December 9 to close at N1,552.50/$1 compared with the preceding session’s rate of N1,605.30/$1.

However, on the Pound Sterling, the local currency depreciated during the trading day by N1.32 to wrap the session at N1,961.93/£1 compared with last Friday’s value of N1,960.61/£1 and against the Euro, the Nigerian currency slumped by 57 Kobo to trade at N1,623.84/€1, in contrast to the preceding session’s rate of N1,624.41/€1.

The mixed outcome occurred amid a decline in the value of FX transactions in the spot by 35.9 per cent or $62.83 million to $112.32 million from the $175.15 million recorded last Friday, according to data from the FMDQ Securities Exchange.

Last week, the Central Bank of Nigeria (CBN) launched the Electronic Foreign Exchange Matching System (EFEMS), an electronic platform introduced to tackle speculation and improve transparency in Nigeria’s foreign exchange market.

In a circular announcing the EFEMS platform, the apex bank explained that it facilitates spot foreign exchange transactions between the Naira and the US Dollar.

The platform, operated through Bloomberg’s BMatch system, requires a minimum trade value of $100,000, with incremental trade sizes of $50,000.

CBN stated that the platform automatically matches buy and sell orders, promoting fairness and efficiency in FX trading.

But in the parallel market, the Nigerian Naira weakened against the Dollar yesterday by N40 to quote at N1,620/$1, in contrast to the previous trading day’s value of N1,580/$1.

In the cryptocurrency market, the bears took control as analysts and traders warned of short-term selling pressure amid an overheated market after a November rally.

Also, internet giant, Google, announced benchmark tests on its new Willow quantum computing chip — which led to market concerns about what it meant for crypto privacy and wallet security.

Cardano slumped by 12.3 per cent to trade at $1.01, Litecoin (LTC) depreciated by 11.1 per cent to sell at $113.77, Ripple (XRP) dropped 9.9 per cent to $2.21, Dogecoin (DOGE) slid by 7.7 per cent to $0.4099, and Solana (SOL) depreciated by 5.6 per cent to sell at $217.45.

Further, Ethereum (ETH) decreased by 4.5 per cent to $3,731.16, Binance Coin (BNB) dipped by 3.2 per cent to sell for $694.82, and Bitcoin (BTC) went down by 3.7 per cent to quote at $97,243.61, while the US Dollar Tether (USDT) and the US Dollar Coin (USDC) traded flat at $1.00 each.

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