Connect with us

Economy

AlikeAudience Recognised at the Marketech APAC 2024 Marketing Technology Awards

Published

on

Omnichannel data audience company wins for Best Customer Data Platform, Best AI Marketing Solution, and Best Mobile Marketing Solution

SUNNYVALE, USA & HONG KONG SAR – Media OutReach Newswire – 3 December 2024 – AlikeAudience, a company directly integrated with major demand side platforms and data marketplaces worldwide that provides premium omnichannel audience data to brands, has announced its victory in three categories at this year’s Marketech APAC Marketing Technology Awards.

award 2

The gala awards night, held in Singapore on November 28, awarded AlikeAudience for Best Customer Data Platform, Best AI Marketing Solution, and Best Mobile Marketing Solution.

“The AlikeAudience team is proud to be recognized by the Marketech APAC team, and the top panel of industry judges,” said AlikeAudience Managing Director Jeremy Lo. “We believe the AdTech industry, particularly in the key area of data utilization, will increasingly rely on AI-powered, privacy-compliant solutions. AlikeAudience is at the forefront of this advancement, providing platform and tech-agnostic solutions to meet industry needs.”

AlikeAudience offers bespoke demographic, interest, and app data, and has more than seven thousand audience segments in the US and APAC across the key sectors of FMCG, automotive, e-commerce, entertainment, travel, and hospitality.

The company assembles its audience data from a combination of location signals, app data, and demographic data and connects these data points with insights from market research to generate methodologies to deliver targetable segments for media activation.

Lo also said marketers in Asia must adapt their strategies for first, second, and third party data to effectively navigate diverse market dynamics and regulations.

“An innovative approach is essential to take advantage of technological advances,” Lo said. “With strong US coverage, AlikeAudience can apply global insights while localizing strategies to meet APAC advertisers’ data needs, helping future-proof their business.”

AlikeAudience was founded in Sunnyvale, California, in 2015, and operates in the US, Asia, and Australia.

Hashtag: #AlikeAudience

The issuer is solely responsible for the content of this announcement.

About AlikeAudience

AlikeAudience is a data science company focused on omnichannel data activation. We enable advertisers to seamlessly connect with their target audiences through AI-powered, future-proof data solutions. See more at

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

Economy

Naira Appreciates to N1,567/$1 at Official Market

Published

on

Official FX Market

By Adedapo Adesanya

Data obtained from the Central Bank of Nigeria (CBN) has shown that the Naira appreciated further against the US Dollar in the Nigerian Autonomous Foreign Exchange Market (NAFEX) on Thursday, December 5 by N46.69 or 2.9 per cent to settle at N1,567.00/$1 compared with the preceding day’s N1,613.69/$1.

The value of the local currency has been improving since the CBN-backed Electronic Foreign Exchange Matching System (EFEMS), which sets new guidelines for authorised Foreign Exchange (FX) dealers, became effective this month, boosting operational efficiency and transparency of the nation’s FX market commenced operation.

Since dealers are tasked with conducting due diligence, providing transparent pricing and offering market access through digital solutions, this has eliminated unnecessary pricing of the exchange rate.

The system offers spot-matching functionality to the interbank community for the US Dollar against other currencies. It allows anonymous orders to be placed into a central limit order book, which is displayed and matched with counterparty orders based on mutual trading limits and other parameters configured by each bank.

Yesterday, the domestic currency closed flat against the Pound Sterling and the Euro in the spot market at N2,044.86/£1 and N1,691.31/€1, respectively.

Similarly, the value of the Nigerian currency remained unchanged against the US Dollar in the black market during the trading session at N1,705/$1.

In the cryptocurrency market, Bitcoin’s (BTC) price plunged by 3.7 per cent to $98,006.76 on Thursday after its rapid retreat from its new all-time high of around $100,000 a day earlier.

On Wednesday, it had surged past the $100,000 mark for the first time in its history, fueled by institutional demand, corporate accumulation, and heightened expectations of crypto-friendly policies under Mr Donald Trump’s presidency, which commences next month.

Also, Dogecoin (DOGE) fell by 0.5 per cent to sell at $0.4377 and Cardano (ADA) slid by 0.04 per cent to trade at $1.19.

However, Litecoin (LTC) gained 7.9 per cent to quote at $136.60, Solana (SOL) added 2.8 per cent to settle at $239.40, Ripple (XRP) increased by 2.5 per cent to $2.36, Ethereum (ETH) rose by 2.3 per cent to $3,913.11, and Binance Coin (BNB) climbed higher by 1.1 per cent to $729.50, while the US Dollar Tether (USDT) and the US Dollar Coin (USDC) traded flat at $1.00 apiece.

Continue Reading

Economy

Customs Street Succumbs to Bears, Sheds 0.06%

Published

on

Customs Street Nigerian Stock Exchange

By Dipo Olowookere

The bears resurfaced at Customs Street on Thursday, pulling down the market by a marginal 0.06 per cent at the close of trading activities.

The loss recorded by the Nigerian Exchange (NGX) Limited was due to profit-taking in the banking and industrial goods sectors, which closed lower by 0.26 per cent and 0.24 per cent, respectively.

This happened despite the sterling performances put up by the other sectors, as the insurance index gained 3.13 per cent, the energy counter improved by 1.13 per cent, and the consumer goods space rose by 0.02 per cent.

When the bourse ended for the day, the All-Share Index (ASI) was down by 60.88 points to 98,114.11 points from 98,174.99 points, and the market capitalisation decreased by N36 billion to settle at N59.476 trillion compared with the previous day’s N59.512 trillion.

The worst-performing equity yesterday was Red Star Express, which lost 10.00 per cent to close at N4.41, FTN Cocoa depreciated by 5.61 per cent to N1.85, NPF Microfinance Bank declined by 3.23 per cent to N1.50, Neimeth slipped by 2.78 per cent to N2.10, and Prestige Assurance tumbled by 2.50 per cent to 78 Kobo.

The best-performing equities were University Press and Cornerstone Insurance, which improved by 10.00 per cent each to trade at N3.96 and N3.30, respectively, Sterling Holdings gained 9.98 per cent to finish at N4.85, Sunu Assurances appreciated by 9.98 per cent to N4.63, and Golden Guinea Breweries expanded by 9.84 per cent to N4.91.

Business Post reports that despite the poor outcome, investor sentiment was bullish as the NGX finished with 35 price gainers and 16 price losers, representing a positive market breadth index.

Champion Breweries was the busiest stock on Thursday with a turnover of 300.9 million units worth N1.2 billion, Fidelity Bank transacted 48.6 million units valued at N783.0 million, GTCO traded 40.2 million units for N2.1 billion, Access Holdings exchanged 35.6 million units valued at N858.9 million, and Lafarge Africa sold 29.1 million units worth N2.1 billion.

At the close of business, the trading volume increased by 38.53 per cent, the trading value went down by 35.68 per cent, and the number of deals went down by 9.82 per cent.

This was because investors transacted 723.0 million shares valued at N12.8 billion in 8,495 deals compared with the 521.9 million shares worth N19.9 billion in 9,420 deals.

Continue Reading

Economy

Crude Oil Dips as Investors Weigh Supply Expectations After OPEC+ Moves

Published

on

Utapate crude oil blend

By Adedapo Adesanya

Crude oil fell on Thursday as investors weighed the supply outlook after the Organisation of the Petroleum Exporting Countries and its allies (OPEC+) delayed its planned output increase by three months to April 2025, with Brent going down by 22 cents or 0.3 per cent to trade at $72.09 a barrel and the US West Texas Intermediate (WTI) depleting by 24 cents or 0.35 per cent to finish at $68.30 a barrel.

OPEC+ had been planning to start unwinding cuts from October 2024 and after a meeting on Thursday, it agreed to extend the 2 million barrels per day and the 1.65 million barrels per day of cuts until the end of 2026 from the end of 2025 respectively.

Under its formal output strategy, the broader OPEC+ coalition is now restricting its combined production to 39.725 million barrels per day until December 31, 2026, after previously only applying this quota throughout 2025.

Eight OPEC+ members will now extend their 2.2 million barrels per day voluntary production decline into the first quarter and will begin hiking production incrementally between April and September 2026.

The alliance pumps around half of the world’s supply, but market analysts noted that the market is facing a surplus from non-OPEC producers.

So, while there is no shortage of oil, there is no positive sign of what to look forward to in the future to rally prices.

Cooling US Dollar provided some some support for oil prices, as it makes prices cheaper for holders of other currencies.

There are high expectations that the Federal Reserve will cut interest rates this month, a move that will further ease the Dollar’s strength and support the oil market.

Market analysts also warned that the oil market will now shift focus to the actions of US President-elect Donald Trump, who when he takes office on January 20, could impose new sanctions on Iran, and tariffs on China and has pledged an end to the Russia-Ukraine war.

Israel said on Tuesday it would return to war with Hezbollah if their ceasefire collapses and its attacks would go deeper into Lebanon and target the state itself.

Meanwhile, Donald Trump’s Middle East envoy has travelled to Qatar and Israel to kick-start the US president-elect’s diplomatic push to help reach a Gaza ceasefire and hostage release deal before he takes office.

Continue Reading

Trending