Media OutReach
“Fashion Meets Future: Designing Tomorrow, Defining Today” FabriX Digital Fashion Roadshow Returns to Paris Fashion Week 2024
- Supported by the Fédération de la Haute Couture et de la Mode (FHCM) again and premiering the enhanced AR try-on kiosk 2.0.1
- Collaborating with cross-disciplinary tech trailblazers, Avery Dennison, Genesis-One and ZERO10, to unleash the synergy of digital fashion
- Featuring digital fashion creations from all together 6, Hong Kong and international designers from 25 Sep to 1 Oct
HONG KONG SAR – Media OutReach Newswire – 27 September 2024 – Originating in Hong Kong and resonating worldwide, FabriX’s influence has gracefully crossed borders. After its successful international debut at London and Paris Fashion Weeks in 2023, FabriX Digital Fashion Roadshow returns to the global fashion epicenter, Paris, once again this year.
Established in 2022 by PMQ with the support of the Cultural and Creative Industries Development Agency (CCIDA, formerly CreateHK), FabriX was conceptualised as a platform for Hong Kong’s visionary fashion designers to unveil their digital fashion creations on virtual runways around the globe. Since then, FabriX has evolved into a global platform, marking our presence at two of Europe’s most prestigious fashion weeks in 2023.
The mission is clear: to emerge as the definitive Digital Fashion Hub and Curated Marketplace, where innovative artistry meets commercial potential. FabriX is committed to weaving a future where digital fashion is a seamless part of everyday life by foresting connections and collaboration with global digital fashion communities, industry associations, fashion houses, tech innovators, key influencers and the media.
This year, FabriX supported by Fédération de la Haute Couture et de la Mode (FHCM) once again to present the Digital Fashion Roadshow at Paris Fashion Week 2024, from 25 September till 1 October 2024 at the Palais de Tokyo. Join us and experience FabriX’s unique phygital fashion curation and stay connected with FabriX on social media for exclusive updates and content.
FabriX is curated by a team of experienced creative drivers lead by Shin Wong, FabriX Project Director along with Designer’s Curator, Declan Chan, exploring the best tech partner in the world, with the unlimited support by William To, Executive Director of PMQ, bringing a new dimension to the virtual fashion experience.
Enhanced AR try-on kiosk 2.0.1 premiers in Paris
At the heart of the FabriX Digital Fashion Roadshow at Paris Fashion Week 2024 is the FabriX AR Try-on Kiosk, where visitors can effortlessly try on, capture selfies and pre-order digital fashion pieces – including exclusive made-for-Roblox avatar outfits. Premiering in Paris, the enhanced Kiosk 2.0.1 comes with improved features from new technology collaborators. AR enabled mirror and photobooth hybrid allows users to digitally try-on items, collect their digital outfit photos and directly acquire their favourite digital fashion items on online platform. With a truly immersive “See Now – Try Now – Buy Now” shopping experience, fashion retail is redefined through digital pixels. Prepare to be captivated by this immersive phygital fashion retail experience, showcasing the breathtaking ideation from Hong Kong to the world.
Collaborating with tech trailblazers to reshape digital fashion
FabriX is collaborating with some of the most innovative tech trailblazers, each striving to push boundaries and offer ground-breaking tools and solutions, and together we aim at creating exponential synergy which allows digital fashion to go further and beyond.
(In alphabetical order)
Avery Dennison, Embelex
Avery Dennison is a global leader in materials science and digital identification solutions that provides a wide range of branding and information solutions that optimise labour and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers.
Avery Dennison’s @Embelex product portfolio includes apparel branding labels and tags digitally enabled with NFC or RFID technologies, as well as software applications that bridge the physical and digital to enhance consumer experience.
As part of the FabriX Digital Fashion Roadshow 2024, Avery Dennison has provided NFC-enabled digital woven badges for the featured designers. These custom-designed badges can be triggered using NFC-enabled smartphones to connect to specialised digital content and information, offering new opportunities for engagement with buyers, guests and the media at Paris Fashion Week 2024.
Genesis-One
Genesis-One by Virtual Touch is transforming the fashion industry with its innovative virtual stores, online-to-offline selling platform and digitalisation services. By offering a comprehensive digital ecosystem, Genesis-One empowers fashion creators to establish their brands without the high upfront costs and complexities of production, logistics and inventory management. With advanced 3D and AI-enabled design tools, an integrated marketplace and a pre-order system, creators can easily design, produce and launch products directly to the market.
This fully-automated, on-demand model delivers efficiency and sustainability – allowing creators to focus on design, marketing and crafting unique customer experiences for their brands. Exclusively for the FabriX Digital Fashion Roadshow 2024, physical versions of selected digital fashion pieces and FabriX merchandise are now available for online purchase
https://www.genesis-one.co/fabrixworld/creation, thanks to Genesis-One’s powerful digital tools enabling a simplified, streamlined experience from design to the shelf.
ZERO10
ZERO10 is a pioneering tech company focusing on advanced augmented reality (AR) and artificial intelligence (AI) try-on solutions that bring interactivity, engagement and innovation to fashion, entertainment, sports and retail sectors. Their proprietary AR Mirror software transforms digital screens into powerful business tools, offering virtual try-on capabilities that enhance consumer engagement, collect valuable customer data and improve in-store sales conversion. With the technological support by ZERO10, the designers’ physical creations can now turn into virtual outfits.
DREESX
Leveraging their experience and tech know-how, DRESSX once again, transformed the new FabriX Digital Fashion Roadshow 2024 designer’s roster and their designs into a collection of Roblox avatar outfits, allowing users to rock their favourite digital fashion pieces in-game.
6 international designers showcasing their signature designs
This year, FabriX Digital Fashion Roadshow brings together remarkable creations by 6 international designers: PONDER.ER, Wilsonkaki hailing from Hong Kong; and Bianca Saunders, Charles de Vilmorin, Florentina Leitner and Paolina Russofrom.
(In alphabetical order)
Bianca Saunders
Bianca Saunders brand gained international acclaim, debuting at London Fashion Week and later at Paris Fashion Week in January 2022. The brand continues to produce two collections annually and participates in various collaborations.
Known for innovative silhouettes and craftsmanship, Saunders often explores body mapping through bespoke prints. She views clothing as a dynamic expression, embracing a multi-disciplinary approach. Rooted in her British Caribbean identity, Saunders’ designs reflect the rich tapestry of Anglo-Caribbean relations.
Charles de Vilmori
Charles de Vilmorin launched his own label in 2020 by posting several images of his creations on Instagram, quickly gaining attention with his distinctive, dreamlike hand-painted motifs.
Known as ‘The Yves Saint Laurent of Gen Z’, his designs were praised by Christian Lacroix. Fashion legend, Jean Paul Gaultier, also sponsored him as an on-schedule guest at haute couture week in January 2021. At the age of 24, he was appointed as the creative director at Rochas two weeks after the show.
In 2023, de Vilmorin took on several high-profile projects such as being the president of the fashion Jury of the 38th edition of the Hyères International Festival and the Artistic Director of the Galeries Lafayette Christmas. In 2024, he launched his first ready-to-wear collection and collaborated with Moet & Chadon and chef Yannick Alléno in designing the Moet restaurant in Paris.
Florentina Leitner
Created in February 2022, the brand is the eponymous label of Austrian designer Florentina
Leitner. She graduated with Bachelor’s and Master’s of Arts from the Royal Academy of Fine Arts in Antwerp and worked for Dries van Noten before launching her label.
With a vision to create a bold,fun and vibrant brand for all ages, the brand is characterised by distinctive 3D flowers, floral prints, textile combinations and feminine details – promising to
evoke smiles, and lift moods at every turn. She and her team strive to construct immersive experiences that transport you into a uniquely imaginative world.
Paolina Russo
Paolina Russo seamlessly merges futurism and nostalgia through community-driven craft and innovation. From their London-based studio, Paolina Russo and Lucile Guilmard combine artisanal methods with industrial production, creating a fusion of traditional crafts and modern technology. By distilling the essence of craftsmanship, they propel it into new, contemporary directions.
Their work modernises and challenges traditional crafts such as knitwear, natural dyeing and wood carving – resulting in a distinctive aesthetic that blends folkloric tradition with futuristic innovation.
PONDER.ER
PONDER.ER by Alex Po and Derek Cheng challenges gender norms with thought-provoking gender-fluid designs that stimulate self-exploration. By dismantling conventions and embracing diverse choices, the label reinterprets contemporary classics to defy rigid preconceptions of fashion and gender behaviour. Prioritising comfort, their collections spark conversations while showcasing a vibrant spectrum of aesthetics. In 2024, PONDER.ER was shortlisted as a semi-finalist of the LVMH Prize for Young Fashion Designers.
Wilsonkaki
Wilsonkaki is the namesake label of designer Wilson Yip, which was inspired by a simple yet relatable mishap – forgetting to zip up the fly. The label is known for poetic creations that exude hypermodernity – constantly questioning conventions, rethinking reality, and reinterpreting everyday wardrobe with an experimental approach. He garnered much praise in the industry by working with singers and celebrities in Hong Kong and was honoured as one of the 10 Asian Designers to Watch in 2021.
A pale-yellow T-shirt with coastal print by Wilsonkaki will be available for try-on, and open for pre-orders at the FabriX Digital Fashion Roadshow 2024 for the first time https://www.genesis-one.co/fabrixworld/creation. Come and immerse in this exclusive phygital fashion retail experience, showing our support to a Hong Kong designer.
FabriX phygital merchandise available and ready for order
FabriX “Phygital” special edition T-shirt, hoodies and cap will be showcased, and open for pre-orders at the Paris roadshow. The T-shirt was exclusively released in conjunction with FabriX’s showcase at ComplexCon Hong Kong earlier this year, marking the festival’s debut outside the US. Hoodies come in 2 designs created by budding homegrown talent Tom Cheng, featuring prints with Hong Kong elements while the classic baseball cap showcases the FabriX logo and the tagline ‘Fashion Meets Future’.
‘FabriX 2024 – Digital Fashion Roadshow: Paris’
| Date: | 25 September – 1 October 2024 |
| Time: | 10AM – 6PM |
| Venue: | SPHERE, Palais de Tokyo, 13 Av. du Président Wilson, 75116 Paris |
Note: Follow FabriX on social media for exclusive coverage and content!
| Website | http://fabrix.hk/ |
| https://www.facebook.com/fabrixworld | |
| https://www.instagram.com/fabrixworld | |
| https://www.linkedin.com/company/fabrixworld | |
| YouTube | https://www.youtube.com/@fabrixworld |
Hashtag: #FabriX #FashionMeetsFuture #fabrixworld #pmqhkdesign
The issuer is solely responsible for the content of this announcement.
About FabriX
Leading the Digital Fashion Revolution from Our City to the World
FabriX isn’t just showcasing the future of the fashion industry – we are building it. Launched in 2022, we are a launchpad for the world’s hottest fashion designers and brands, providing a platform to unveil and monetise their most innovative digital fashion creations.
Our success story began in Hong Kong, but our influence has gone global. After an electrifying FabriX Digital Fashion Roadshow at London and Paris Fashion Weeks in 2023, we are setting the stage ablaze at ComplexCon Hong Kong 2024 – the festival’s much-anticipated debut outside the US. These experiences has paved the way to even greater possibilities.
Our vision? To be the leading curated marketplace of all things Digital Fashion worldwide, by connecting the industry’s top tech partners, designers, brands and thought leaders. Together, we are shaping a future where digital fashion becomes a part of everyday life, through gaming platforms and other emerging applications. Imagine a Digital Fashion Hub where innovation and artistry meet commercial opportunities. That’s FabriX.
About PMQ
Located in the heart of Hong Kong’s SoHo district, PMQ is the landmark of creative and design industries housing over 100 Hong Kong emerging designers. In 2014, PMQ was revitalised and transformed into a creative hub with a variety of design studios showcasing a wide array of design products including fashion and accessories, gifts & premium, homeware, and small furniture as well as other lifestyle goods and creative products. PMQ has now become an interactive platform for supporting up-and-coming creative talents and fostering a community of patrons and lovers of creativity, design, and heritage. It is also one of the popular venues in town for international design, arts, and cultural events from Hong Kong and around the world.
Webpage : 
https://www.pmq.org.hk/
Instagram: 
https://www.instagram.com/fabrixworld/
Facebook: 
https://www.facebook.com/fabrixworld
About CCIDAHK
The Cultural and Creative Industries Development Agency (CCIDA) established in June 2024, formerly known as Create Hong Kong (CreateHK), is a dedicated office set up by the Government of the Hong Kong Special Administrative Region under the Culture, Sports and Tourism Bureau to provide one-stop services and support to the cultural and creative industries with a mission to foster a conducive environment in Hong Kong to facilitate the development of arts, culture and creative sectors as industries.
Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.
Media OutReach
The “ANDPAD” Cloud-Based Construction Project Management Service Adds Supporting Indonesian, Thai, Traditional Chinese (Taiwan), and Spanish Languages
With the new addition of these four languages, ANDPAD now supports six languages, including the previously released English and Vietnamese.
■ Background
Japan’s construction sector faces chronic labor shortages, leading to an increase in the hiring of foreign nationals from Southeast Asia. This trend is accelerated by the Specified Skilled Worker system, supported by bilateral Memoranda of Cooperation (MOC) between Japan and various Southeast Asian governments. Consequently, a growing number of technical interns are transitioning to Specified Skilled Worker status. Consequently, a growing number of technical interns are transitioning to Specified Skilled Worker status.
Simultaneously, the construction sector is expanding in many Southeast Asian countries, although it still faces common challenges of on-site quality and boosting productivity.
In response to these trends, ANDPAD has expanded its language support to include Indonesian, Thai, Traditional Chinese (Taiwan), and Spanish. Initially, this multi-language support will cover the Construction Management features—the most widely used function of ANDPAD—to facilitate centralized information management and smoother communication at construction sites in both Japan and Southeast Asia.
Going forward, ANDPAD will continue to actively pursue expansion of functions in multiple languages along with development efforts to offer support for various languages. The company will proceed to promote DX in the Southeast Asian construction industry in addition to the Japanese market.
■ About Usage
Existing ANDPAD users can use these new language options version at no additional cost.
Scope of Support
ANDPAD app:
- iOS: 5.99 or higher
- Android: 5.98 or higher
Hashtag: #ANDPAD
The issuer is solely responsible for the content of this announcement.
About the ANDPAD Service
The cloud-based construction project management service with the top share of the market in Japan*, ANDPAD makes the central management of everything from enhancing onsite efficiency to improving management possible. Since provision of the service started in 2016, through associated development efforts that emphasize intuitiveness and ease of use and thorough support for implementation and utilization, the service has reached over 233,000 corporate users and 684,000 individual users.
ANDPAD was selected as a “2024 Recommended Technology” under the NETIS (New Technology Information System) by the Ministry of Land, Infrastructure, Transport and Tourism.
Details (Japanese language only): 
https://andpad.jp/
■Company Overview
Name : ANDPAD Inc.
Location : Sumitomo Fudosan Tokyo Mita Garden Tower 37F, 5-19 Mita 3 Chome, Minato-ku, Tokyo
Representative : Takeo Inada, CEO
Business Activities : Development, sales and operation of “ANDPAD” cloud-based construction project management service
Company Website (Japanese language only)：https://andpad.co.jp/
Media OutReach
Madame Tussauds Hong Kong Welcomes a New K-Wave Star Jung Hae In’s First-Ever Wax Figure Unveiled
A Star Moment in Detail｜Craftsmanship, Technology and Personal Touch
Showcasing Jung Hae In’s signature charm, his newly unveiled wax figure is dressed in an elegant black double-breasted Dolce & Gabbana suit with silk lapels, complemented by a white shirt and black Chelsea boots all personally selected by the actor. With both hands forming a heart at his chest and a warm, inviting smile, the figure captures the approachable and friendly essence that his fans ‘HAEINESS’ adore. Every detail, from hair colour and skin tone to the suit’s silhouette, lining, and brooch, was meticulously crafted based on precise measurements taken during a five-hour sitting, the acclaimed craftsmanship and dedication to realism for which Madame Tussauds is renowned.
From “Younger Man” to Acclaimed Actor｜A Track Record of Hit Dramas
Jung Hae In has established himself as a leading actor through critically acclaimed dramas like Something in the Rain, D.P. , and One Spring Night. With his gentle and heartfelt performances, he has earned the title of “National Boyfriend” and built a dedicated fanbase known as “HAEINESS.” Following the success of tvN’s Love Next Door and the film I, THE EXECUTIONER, he accepted Madame Tussauds Hong Kong’s invitation to be immortalised in wax.
Reflecting on the sitting process, Jung Hae In described it as an honour, expressing pride in leaving his likeness at a renowned landmark. He shared “Participating closely in the creation, discussing outfit choices and pose decisions with the team, was both exciting and overwhelming. Witnessing each intricate step come together into a single work of art was truly moving.
Before announcing the new lineup, Wade Chang, General Manager of Merlin Entertainments Hong Kong, expressed his heartfelt condolences regarding the recent tragedy in Hong Kong, saying, “Madame Tussauds Hong Kong would like to extend our deepest sympathies to all those affected and to their families.” He then conveyed his enthusiasm, stating “Madame Tussauds Hong Kong is committed to enhancing the K-Wave experience. Jung Hae In ‘s authenticity and professionalism have truly enriched our collaboration. Given the significant role K-pop culture plays in Hong Kong, we believe his presence will provide our guests with a unique and memorable experience.
Also, Mr. Kim Yoon-ho, Director of Korea, Hong Kong Tourism Board, remarked “I am excited for the launch of Jung Hae In’s first wax figure, celebrating his remarkable success. Madame Tussauds Hong Kong has been dedicated to promoting Korean culture and is continually enhancing its Korean lineup. With the growing global influence of Korean celebrities, we are excited to attract fans and visitors from around the world through the exceptional wax figures at Madame Tussauds Hong Kong, allowing them to immerse themselves in the unique charm of Korea right here in the heart of Hong Kong.”
Your Immersive Hallyu Journey Begins ｜Limited Festive Offers Now Available
Jung Hae In’s wax figure has officially entered the hall of fame and be displayed at Madame Tussauds Hong Kong starting from today, offering fans a unique opportunity to immerse themselves in romantic K-dramas and meet the beloved actor in a new way. To mark the launch, Madame Tussauds Hong Kong is pleased to introduce an exclusive online offer from 16 to 22 December 2025, fans can enjoy a single entry for just HK$199 through the official website.
For an ultimate experience, guests can opt for the limited festive package from 23 December 2025 till 4 January 2026 at Madame Tussauds Hong Kong admission, which includes admission to Madame Tussauds Hong Kong, an exclusive guidebook a digital photo and one interactive VR Thrill Coaster – Hong Kong experience – all for just HK$285, a 20% off discount off its original price.
In this holiday season, don’t miss the opportunity to celebrate with Jung Hae In, Lee Jong Suk, Yim Si Wan, and more in the K-Wave Zone. Join us for a festive sing-along with Taylor Swift or capture a memorable AI interactive photo with Gong Jun. Step into the famous fun world of Madame Tussauds Hong Kong, where over 100 lifelike wax figures await you. Plan your visit to The Peak now and create unforgettable holiday memories.
Hashtag: #MadameTussauds
The issuer is solely responsible for the content of this announcement.
About Madame Tussauds
Madame Tussauds has been inviting people to walk the red carpet and get closer to the revered for over 250 years. With 17 Merlin-operated attractions in the world’s top destination cities, we are dedicated to giving millions of visitors the opportunity to mingle with the mighty from A-listers to music legends, heroes of sport, to world leaders. Today, we continue to partner with the global icons of a generation to create astonishing lifelike figures from sittings and offer exciting and interactive experiences to ensure guests have never felt closer to fame.
About Merlin Entertainments
Merlin Entertainments is a world leader in branded entertainment destinations, offering a diverse portfolio of resort theme parks, city-centre gateway attractions and LEGOLAND® Resorts which span across the UK, US, Western Europe, China and Asia Pacific. Dedicated to creating experiences that inspire joy and connection, Merlin welcomes more than 62 million guests annually to its diverse global estate in over 20 countries. An expert in bringing world-famous entertainment brands to life, Merlin works with partners including the LEGO® Group, Sony Pictures Entertainment, Peppa Pig, DreamWorks and Ferrari to create destinations where guests can immerse themselves in a wide array of brand-driven worlds, rides and uplifting learning experiences.
See www.merlinentertainments.biz for more information.
Media OutReach
Southeast Asian Games Thailand 2025 Esports Appoints Moonshot as Official Mobile Controller Partner
Taking place from the 9th to 20th December, the SEA Games Thailand 2025 Esports competition is expected to draw millions of viewers across the region, with widespread engagement from gaming communities across Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, Timor-Leste, Vietnam. The 2025 edition will feature leading mobile eSports titles such as Mobile Legends: Bang Bang, Arena of Valour, Free Fire and FC Online, further strengthening the event’s reputation as a cornerstone of competitive gaming culture in Asia.
As the Official Controller Partner, Moonshot will also debut a special SEA Games Controller Collection, this will be a commemorative series featuring designs inspired by participating countries and co-designed with global IP partners. The limited series will be available exclusively during the competition period via Moonshot’s official website (https://shop.themoonshot.xyz/)
“We’re honoured to support SEA Games Thailand 2025 Esports and contribute to one of the most influential gaming events in Southeast Asia,” said Managing Director at Moonshot, JW Lee. “Our vision is to bring hardware, software, and digital rewards together to inspire a new generation of gamers, and SEA Games is the perfect place to begin that journey.”
Strengthening the future of Mobile Esports
Mobile gaming is the dominant force in Southeast Asia’s gaming landscape, with the region being home to hundreds of millions of mobile-first players. Moonshot’s partnership with SEA Games Esports 2025 reflects the company’s commitment to driving innovation in this fast-growing segment.
Throughout the event, Moonshot will activate a series of on-site experiences, including demo zones, creator interactions, and community gaming activities powered by the Moonshot gaming ecosystem. The partnership aims to elevate the tournament experience for both competitors and fans by merging physical gameplay with digital engagement features, collectible rewards, and interactive app-based challenges.
Hashtag: #Moonshot #SEAGames2025 #SEAGamesEsports #EsportsAsia #MobileEsports #MobileGaming
The issuer is solely responsible for the content of this announcement.
About Moonshot
Moonshot is building the world’s first phygital mobile gaming ecosystem that seamlessly integrates premium hardware, digital gameplay, and a unified rewards layer to enhance how players discover, play, and engage with mobile games, whether casually or competitively. Moonshot also collaborates with gaming studios, IP licensors, creators, and ecosystem partners to deliver co-branded campaigns, limited-edition collections, and reward-driven engagement experiences. Learn more at 
www.themoonshot.xyz
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