Media OutReach
Weaving Celebration of Fortunes Comes to Life at Pacific Place and Starstreet Precinct
Ring in the Lunar New Year with Joy, Colour, and Prosperity
Immerse Yourself in the Joyful Installation by Knot Designer Zoe Siu This Lunar New Year
HONG KONG SAR – Media OutReach Newswire – 20 January 2025 – This Lunar New Year, Pacific Place and Starstreet Precinct invite you to a celebration of luck, tradition, and modern artistry with the “Weaving Celebration of Fortunes”, running from today till 16 February 2025. Immerse yourself in dazzling installations, special lucky knot charms, exclusive Lai See packets, shopping rewards, captivating performances, and the vibrant energy of a Lion Dance Parade. This festive experience promises to weave joy and prosperity into every corner, making it the perfect way to welcome the Year of the Snake.
Discover Incredible Ropework Displays: Woven Joy by Zoe Siu
At the heart of this celebration is a spectacular installation crafted by renowned Hong Kong knot designer Zoe Siu, whose bold and sculptural creations blend traditional Chinese knotting techniques with modern aesthetics. In addition to the centrepiece, the entire installation features numerous splendid creations by Zoe Siu, showcasing her signature blend of traditional knotting and modern design. It took her and her team about 300 manhours of meticulous work to complete all the weavings, underscoring the scale and dedication involved in this extraordinary artistic endeavour.
This year’s theme features extensive floral arrangements and elegant peach blossoms, symbolising interconnected prosperity and growth. The vibrant colours and modern floral decorations add a refreshing contemporary twist to the installations.
| Garden of Woven Delights
Location: Garden Court, Level LG1, Pacific Place |
Step into a vibrant and enchanting garden, where woven elements come to life among the blossoms and glowing lanterns, including a stunning giant lantern over nine metres tall. The lantern is adorned with eight intricate knots, such as the Knot of Infinity, representing fortune and success, and the Knot of Prosperity, symbolising abundant wealth and endless opportunities. Inspired by Tang Dynasty palace lanterns, Zoe Siu has skillfully blended techniques from both East and West, incorporating survival knots and macramé alongside traditional Chinese knotting to create a contemporary touch. These designs not only showcase Zoe Siu’s mastery of knotting but also infuse the display with rich cultural significance. Exquisite patterns and textures intertwine throughout the exhibit, enhanced by beautifully crafted woven hangings that invite shoppers to immerse themselves in the festive atmosphere. Adding to the charm are floor lamps surrounded by floral arrangements. Featuring delicately handwoven tops designed by Zoe Siu, the lamps cast a warm, artful glow over this magical weaving celebration. |
| Prosperity Lanterns
Location: Level L1 (near lululemon), Pacific Place |
This dynamic centrepiece installation features a dazzling display of woven lanterns in bright red and orange tones, inviting shoppers to walk through and immerse themselves in the delightful atmosphere.
Interactive Gashapon Machine: Unlock Your Fortune
For a touch of good fortune this holiday season, shoppers can enjoy a special gift with HK$500 same-day electronic spending and registration as an above member*. Upon registration, receive a token for the “Unlock Your Fortune” gashapon machine, where you can try your luck to get one of five exclusive lucky knot charms designed by Zoe Siu. Each charm symbolises a different blessing for the year ahead, so come and discover the festive surprises!
Here are the lucky knots:
*Terms and conditions apply. |
| Path of Good Fortune
Location: Level L1 (near Lane Crawford), Pacific Place |
Step into this mesmerising display, where you can walk along an auspicious bamboo pathway. This immersive setup transforms the space with its intricate weaving yarns, inviting you to explore and bask in the unique atmosphere created by the colourful blooms.
In this zone, bamboo takes centre stage, adding a traditional touch that resonates with Chinese New Year celebrations. Known for its symbolism of good luck, prosperity, and resilience, bamboo is believed to bring blessings for the year ahead. As you stroll along the path, be sure to enjoy the stunning lighting effects that enhance the magic of this unique bamboo garden, creating a truly unforgettable experience. |
| Woven Dreamland
Location: Park Court, Level L1, Pacific Place |
Discover inspiration in this striking and truly unmissable display at Pacific Place. This alluring garden features peach blossoms and new year elements, all harmoniously intertwined. Experience the excitement of exploring this captivating space.
What sets this zone apart is its bold use of colour. Sharp pink and yellow hues are prominently featured here for a refreshing sense of vibrancy and energy. |
| Glowing Joy
Location: Outside Three Pacific Place on Wing Fung Street and Star Street |
Visit Starstreet Precinct on Wing Fung Street, where you can capture stunning photos under the glowing lanterns while admiring the magnificent giant woven floral installation. Elevate your experience by heading to Star Street, where the enchanting glow of lanterns creates a truly magical atmosphere. |
Share Prosperity in Style with “Woven Blessings” Lai See Packets
Embrace the spirit of the Lunar New Year with the exclusive “Woven Blessings” Lai See packets, a perfect blend of tradition and modernity. These packets showcase meticulously crafted knot motifs, seamlessly intertwined with vibrant weaving patterns, symbolising unity, good fortune, and heartfelt blessings. The intricate designs pay homage to timeless craftsmanship while infusing a contemporary flair, making them an elegant gesture for sharing prosperity and joy with loved ones.
Each set features 10 exquisite packets, thoughtfully curated in two distinct colour designs—five in each style—to add a vibrant touch to your festive celebrations. The harmonious blend of traditional symbolism and modern aesthetics ensures these Lai See packets are not just a token of wealth but a visual delight that enhances the festive spirit.
As a delightful addition, each set is accompanied by a versatile woven Lai See bag, designed in two striking colour combinations: a warm and inviting pink with red, and a cheerful yellow with orange. This bag is more than just a festive container; it doubles as a chic accessory, perfect for carrying your blessings in style. Its durable yet elegant design ensures it remains a cherished part of your festivities, offering both practicality and a touch of sophistication that extends beyond the New Year.
Celebrate this season of giving with “Woven Blessings” Lai See packets, where tradition meets contemporary design, creating moments of joy and shared prosperity.
Shopping Rewards to Kickstart the Year
From now to 28 January 2025, indulge in a series of rewarding shopping experiences designed to kickstart your year in style. Enjoy enticing offers that make it the perfect time to treat yourself to new clothes or fresh items for the new year, and find the ideal gifts for loved ones. Each eligible redemption also includes a token for the “Unlock Your Fortune” gashapon machine, offering exclusive lucky knot charms designed by Zoe Siu. Additionally, Standard Chartered Credit Cardholders may receive extra rewards, elevating the shopping experience even further. Don’t miss out on this exciting opportunity to enhance your shopping adventures while enjoying exceptional rewards!
| Accumulated Same-day Electronic Spending | General Rewards* | Extra Rewards
for Standard Chartered Credit Cardholders+ |
|
| HK$2,800 – HK$5,799 | One set of
“Woven Blessings” Lai See Packets |
MOViE MOViE Pacific Place Ticket Exchange Coupon
(valued at HK$130) |
Extra
HK$50 Pacific Place Shopping e-Voucher |
| HK$5,800 – HK$17,999 | HK$250 Pacific Place
Shopping e-Voucher |
Extra
HK$100 Pacific Place Shopping e-Voucher |
|
| HK$18,000 – HK$37,999 | HK$500 Pacific Place
Shopping e-Voucher + DALLOYAU Almond Mille Feuille Gift Box (valued at HK$188) |
Extra
HK$250 Pacific Place Shopping e-Voucher |
|
| HK$38,000 – HK$87,999 | HK$1,300 Pacific Place
Shopping e-Voucher + Boutique by The Grand Assorted Butterfly Puff Gift Box (valued at HK$298) |
Extra
HK$650 Pacific Place Shopping e-Voucher |
|
| HK$88,000+ | HK$2,000 Pacific Place
Shopping e-Voucher + Boutique by The Grand Assorted Butterfly Puff Gift Box (valued at HK$298) |
Extra
HK$1,600 Pacific Place Shopping e-Voucher |
|
| All eligible redemptions will also be rewarded with one
“Unlock Your Fortune” Gashapon Machine Token to get an exclusive lucky knot charm designed by local knot designer Zoe Siu. |
|||
*General shoppers and eligible Standard Chartered Credit Cardholders are required to join the Pacific Place Loyalty Programme – above and meet the accumulated same-day spending requirement by electronic payment during the Promotion Period in order to be entitled to redeem Shopping Rewards. Other Terms and Conditions apply.
+ “Standard Chartered Credit Card” means credit cards issued by Standard Chartered Bank (Hong Kong) Limited, including Standard Chartered Credit Card and its Co-branded Card, MANHATTAN Credit Card and its Co-branded Card (except Standard Chartered Business Card and Standard Chartered Corporate Card). Extra Rewards for Standard Chartered Credit Cardholders is applicable to Mobile Payment Purchase (including Apple Pay, Google Pay™ and Samsung Pay), but NOT applicable to the transactions made via any e-wallets (including but not limited to Alipay, WeChat Pay, Tap & Go, Octopus Wallet and PayMe).
What’s more? Register on Standard Chartered’s website to participate in the Lucky Draw to win two round-trip economy class tickets to Osaka or the latest Samsung smartphone. Please visit sc.com/hk/swiremalls for details.
Terms and Conditions apply. To borrow or not to borrow? Borrow only if you can repay!
Dates: Now – 28 January 2025
Time: 11am – 10pm
Location: Gift Redemption Counter on Level L2 (near JOYCE)
Join Us for Festive Performances and a Dynamic Lion Dance Parade!
Experience the joyful spirit of the Lunar New Year with our spectacular Festive Performances, featuring charming a cappella performances, a traditional Eye-dotting Ceremony, and an exhilarating Lion Dance Parade. Join us as talented artists come together to celebrate this joyous occasion, showcasing rich cultural heritage through harmonious melodies and dynamic displays.
| Eye-dotting Ceremony and Lion Dance Parade | Welcome the Year of the Snake with blessings and energy at our Eye-dotting Ceremony followed by a Lion Dance Parade.
Date: 4 February (Tuesday, 7th day of Chinese New Year) Time: 1pm Location: Park Court, Level L1 |
| Harmonious Echoes of Celebration | Enjoy mesmerising a cappella performances by SENZA A Cappella as they reimagine festive tunes and beloved pop classics. This talented group creates an irresistible atmosphere, blending harmonies and intricate vocal rhythms to bring fresh interpretations of your favourite songs.
Since their debut in 2018, SENZA has made history as the first vocal group to break into the mainstream music scene in Hong Kong. Committed to promoting a cappella singing since 2009, the group’s music videos and cover songs have garnered over eight million views on YouTube. Date: 8 & 15 February (Saturday) Time: 2pm and 4pm Location: Park Court, Level L1 |
Join us at Pacific Place and Starstreet Precinct to embrace the spirit of the Lunar New Year through artful installations, amazing shopping rewards, and captivating performances. Together, let’s weave a celebration of fortunes and start the Year of the Snake with joy and colour.
Hashtag: #KnotsOfFortune #WovenBlessings #WeavingFortunesAtPP
The issuer is solely responsible for the content of this announcement.
About Zoe Siu
Zoe Siu is a Hong Kong-based knot designer known for her bold, sculptural accessories and striking ropework installations. She indulged herself in knotting skills, weaving traditional craftsmanship with inventive design. Zoe Siu’s creations are both sophisticated yet playful, contemporary yet timeless. She was invited to collaborate with renowned US fashion icon IRIS APFEL to design an exclusive accessories set.
Dedicated to promoting knotting, Zoe Siu regularly runs workshops for international brands, including 45R, adidas, Marimekko and OMEGA. She has also represented Hong Kong at international exhibitions such as Athens Jewellery Week in Greece in 2019, London Craft Week in 2017 and AUTOR Jewellery Fair in Romania in 2017.
About Pacific Place
Located in the heart of Admiralty, Pacific Place is the destination for exceptional service and unique experiences. As a pioneer of innovative retail concepts in Hong Kong, Pacific Place continues to transform the retail scene by delighting visitors with an array of curated experiences through diversified offerings. Since its inception in 1988, Pacific Place has established itself as Hong Kong’s premier lifestyle hub, a mixed-use development that continues to evolve and grow as the ultimate destination to shop, dine, work, stay, relax and play. It houses one of Hong Kong’s largest collections of luxury brands and diverse dining offerings, making every visit a memorable one. In addition to being a prime transportation hub, Pacific Place is home to five Grade-A office towers, 268 serviced apartments, and four five-star hotels: The Conrad, Island Shangri-La, JW Marriott and The Upper House.
Customer enquiry hotline: (852) 2844 8988
Website: www.pacificplace.com.hk
Facebook: @Pacific Place Hong Kong
Instagram: @pacificplacehk
WeChat: @PacificPlaceHK
XiaoHongShu: @Pacific Place HK
About Starstreet Precinct
Starstreet Precinct is a vibrant destination in Wan Chai, comprised mainly of Wing Fung Street, Star Street, Moon Street, Sun Street, and St. Francis Yard. Over the years, the neighbourhood has evolved from a quaint, historic landmark, into an eclectic hangout hotspot for those with a unique sense of style and character. Filled with cosy cafés, restaurants, bars, boutique shops with the most coveted fashion selections, galleries and interior design stores, the precinct offers an array of day-to-night experiences. With a focus on community and a passion to foster a sustainable lifestyle for all, Starstreet Precinct and its tenants are collectively working to build a better future together. Connected to Pacific Place and Admiralty station through the Three Pacific Place underground link, the neighbourhood is a hidden gem in the heart of Hong Kong.
Official website: www.starstreet.com.hk
IG: @starstreethk
FB: Starstreet Precinct
#starstreethk
Media OutReach
Can Gio Awakens as Ho Chi Minh City’s Next Growth Frontier
After decades of quiet, Can Gio is awakening on Vietnam’s southern coast, as fresh investment and grand designs breathe new life into the once-remote district of Saigon.
HO CHI MINH CITY, VIETNAM – Media OutReach Newswire – 27 December 2024 – Six months after the groundbreaking of a 2,870-hectare coastal urban project backed by Vingroup, Vietnam’s largest private conglomerate, Can Gio, once seen as a forgotten corner of Ho Chi Minh City, is now emerging as a new growth engine for Vietnam’s southern metropolis.
Breaking Isolation
For years, Can Gio was often left out of the city’s rapid development. Surrounded by dense forests and accessible mainly by ferry, it remained a world apart. Now, that is beginning to change.
Six months ago, the large-scale land reclamation project officially started construction. Locals call it a “game changer” that awakened a land long left behind. Along the coast that once lay quiet, a vast construction site has emerged, with heavy machinery working day and night. “I was very surprised by the speed,” said Prof. Pham Van Song, president of the Mien Dong University of Technology, noting that hundreds of hectares have already been filled and stabilized within months.
The project, developed by Vingroup through its real estate arm Vinhomes, represents one of the group’s most ambitious coastal developments, part of a long-term vision to extend Ho Chi Minh City’s urban footprint toward the sea. With billions of U.S. dollars in investment, it combines housing, tourism, and modern infrastructure within a single master plan that anchors Can Gio’s transformation.
Complementing this project, a series of major infrastructure works are also reshaping the district. By the end of 2025, the Phu My Hung–Can Gio high-speed railway, designed to reach 350 kilometers per hour, is expected to begin construction, linking the area to the city’s southern urban core. In 2026, the long-awaited Can Gio Bridge will break ground, cutting the journey to the city center to around 45 to 60 minutes.
At the same time, the Rung Sac interchange, with an investment of 3,000 billion VND (about 120 million U.S. dollars), will connect Can Gio directly with the Ben Luc–Long Thanh Expressway. Expected to be completed in 2028, it will link Can Gio with both the Southwest and Southeast regions, including Long Thanh International Airport.
In addition, a sea-crossing expressway between Can Gio and Vung Tau, 50 meters wide and proposed by Vingroup, would stretch across the sea for more than 10 kilometers. The plan envisions a wide eight-lane road that could reduce travel between Can Gio and Vung Tau to under 15 minutes, creating a strategic connection between the two coastal economies.
These efforts fit within a broader regional plan that combines road, rail, water, and sea transport. Another key project is the Can Gio International Transshipment Port, covering 571 hectares with an investment of 50,000 billion VND. The port is designed to become a new symbol of Vietnam’s maritime economy, with its first phase scheduled to begin operations in 2027 and full completion before 2045.
“A Single Project Ignites the South”
According to Prof. Pham Van Song, the rise of Can Gio is a natural development, especially with the involvement of Vingroup through its Vinhomes Green Paradise project. He believes that Can Gio is moving from an ecological area on the fringe of development to a new center of growth. “All modes of transportation will be available in Can Gio,” he said. “The district’s GRDP will grow rapidly in line with ongoing construction and investment. Both the number of residents and visitors will surge. Local people will be the first to directly benefit from these projects, and their lives will become increasingly prosperous.”
The changes are already drawing attention from investors. Dinh Minh Tuan, southern regional director of Batdongsan.com.vn, said the number of searches related to Can Gio has tripled since the beginning of the year. After the Vinhomes Green Paradise project broke ground, property interest in the district doubled again. “Just one single project has heated up the entire southern market,” he said.
Experts say this follows a familiar pattern. In the 1990s, Nguyen Van Linh Boulevard helped turn southern Ho Chi Minh City into a thriving area and drew nearly two million residents. In the 2010s, the completion of the Thu Thiem Tunnel and Bridge attracted more than one million people to the city’s east. “Investors who followed the infrastructure development wave then saw huge gains,” Tuan noted. “Can Gio now stands at a similar starting point, but with a stronger push.”
With a population of about 80,000, Can Gio has long faced a single challenge: lack of connectivity. But, “with the series of large-scale investments now under way, Can Gio is expected to grow faster than many of the city’s earlier new urban areas,” said Tuan.
Hashtag: #Vinhomes
The issuer is solely responsible for the content of this announcement.
Media OutReach
Z.ai Open-Sources GLM-4.7, a New Generation Large Language Model Built for Real Development Workflows
The new model is designed around practical engineering workflows, with a focus on long-running task execution, stable tool calling, and multi-step reasoning, capabilities that have become increasingly important as developers deploy large language models in complex, agent-based systems.
Compared with its predecessor, GLM-4.6, GLM-4.7 shows notable gains in code generation, complex reasoning, and agent execution. According to Z.ai, the model delivers more consistent and controllable performance over extended tasks, while producing cleaner and more concise language output, addressing a common weakness in many open-source models.
To evaluate performance in realistic settings, Z.ai tested GLM-4.7 on 100 practical programming tasks in production-like environments such as Claude Code, spanning front-end, back-end, and command-execution scenarios. The company said GLM-4.7 achieved higher task completion rates and greater stability than GLM-4.6, and has since been adopted as the default model for its GLM Coding Plan.
Benchmark results also place GLM-4.7 among the strongest open-source models currently available. It scored 67.5 on BrowseComp and 87.4 on τ²-Bench, the latter marking a new high for open-source systems. In coding-focused evaluations, including SWE-bench Verified and LiveCodeBench v6, its overall performance approaches that of Claude Sonnet 4.5. In Code Arena’s large-scale blind evaluation, which aggregates votes from more than one million comparisons, GLM-4.7 ranked first among open-source models.
The model is available through the BigModel.cn API and has been integrated into Z.ai’s full-stack development platform, according to the company. As open-source models take on a more prominent role in the global technology ecosystem, Z.ai’s progress offers a clear indication of how such systems may continue to evolve, and what they might enable next.
Default Model for Coding Plan: https://z.ai/subscribe
Try it now: https://chat.z.ai/
Weights: https://huggingface.co/zai-org/GLM-4.7
Technical blog: https://z.ai/blog/glm-4.7
Hashtag: #ZAI
The issuer is solely responsible for the content of this announcement.
Media OutReach
NIA Joins Forces with TAT to Reignite ‘Amazing Thailand’ Through Innovation Power, Transforming Thai Tourism and Leveraging Creativity and Culture to Drive a New Tourism Economy
Towards the end of this year, Thailand is preparing to reignite global attention with a renewed wave of ‘Amazing Thailand.’ The government and private sector are rolling out a comprehensive set of tourism-stimulus measures that address both economic impact and national image. One of the most talked-about highlights is the appointment of Lalisa ‘Lisa’ Manobal as the new brand ambassador — not only a global-level artist, but also a powerful representation of Thailand’s contemporary image on the world stage.
Another key highlight to watch closely is the launch of the ‘Amazing Thailand Innovation Gadget’ platform, developed through a collaboration between the National Innovation Agency (Public Organisation), or NIA, and the Tourism Authority of Thailand (TAT). This initiative aims to elevate Thailand’s tourism industry into the era of Smart Tourism in a tangible and comprehensive way.
The platform is designed to function as Thailand’s first-ever tourism innovation repository, bringing together tourism-related technologies and solutions in one centralised space. These range from route-planning technologies, accommodation booking systems, and tourist-data management, to experience-creation tools that personalise journeys and enhance engagement. More than a simple innovation directory, the platform represents a turning point — a mechanism that connects entrepreneurs, developers, and creative talents to co-create new ‘Amazing’ experiences, spanning the entire traveller journey from trip planning to the final moment of travel for visitors worldwide.
Learning from Global Leaders Where Tourism Meets Technology
The world has entered an era where tourism is no longer driven solely by beautiful destinations and cultural heritage. Instead, competitiveness increasingly depends on experiences and technology. As a result, many countries are rapidly upgrading their tourism sectors to become smarter, more emotionally engaging, and better aligned with the expectations of modern travellers.
Japan, for example, stands as a model of cultural-innovation integration, leveraging anime, music, cuisine, and fashion as globally recognisable soft power. Recently, the Japanese government has rebooted efforts to fuse cultural roots with advanced technology through initiatives such as Virtual Remix Japan, which enables global audiences to participate in art exhibitions, festivals, and anime worlds in real time via VR and AR. This exemplifies a seamless blend of past and future.
Meanwhile, South Korea has aggressively combined technology and tourism to enhance attractiveness and vibrancy. The country actively promotes start-ups offering cloud-based hotel-management platforms, real-time translation technologies, blockchain services for international tourists, and platforms linking tourism with overseas education. South Korea has also built a tourism ecosystem that integrates smart cities, digital technology, and contemporary culture, using K-pop artists as a major driving force.
In Barcelona, Spain, one of Europe’s leading smart cities, tourism has been elevated through intelligent urban and visitor-experience management. From smart traffic systems and energy-saving public bike services to big-data-driven analysis of tourist behaviour, visitors can plan accommodation, restaurants, and travel routes through a single integrated application. This approach creates a balanced coexistence between tourism and urban life. Together, these examples demonstrate that technology is no longer merely a supporting tool, but the core differentiator in the modern tourism economy.
Amazing Thailand Innovation Gadget: Elevating Thai Tourism Through a Fully Integrated Innovation Ecosystem
NIA and TAT have officially announced a landmark collaboration with the launch of the ‘Amazing Thailand Innovation Gadget’ platform, which serves as Thailand’s first tourism innovation repository. The initiative aims to propel Thai tourism fully into the Smart Tourism era.
The platform aggregates tourism-related technologies and innovative solutions from start-ups and entrepreneurs nationwide, enabling real-world deployment across the entire Thai tourism value chain. Its objective is to build a strong tourism-innovation ecosystem through integrated collaboration across all sectors, while enhancing entrepreneurs’ capacity to apply innovation and technology suited to the specific contexts of different destinations.
This approach is designed to create premium tourism experiences for both domestic and international travellers, delivering sustainable economic and social benefits for Thailand. Importantly, the country will gain a continuously expandable tourism-innovation repository, strengthening long-term competitiveness in the global tourism market.
From Creative Power and Culture to Driving Thailand’s Tourism Economy
Dr. Krithpaka Boonfueng, Executive Director of the National Innovation Agency, stated that the innovations featured on the platform will primarily be Travel Tech-related technologies. The platform is open to start-ups, entrepreneurs, developers, and business partners with the interest and capability to co-create elevated tourism experiences while advancing Thailand’s Smart Tourism ecosystem.
Currently, NIA supports and has incubated more than 80 high-potential tourism-technology start-ups and entrepreneurs, spanning areas such as community-based tourism (Local Alike), hospitality solutions (Ascend Travel), urban mobility (MuvMi), social impact marketplaces (SocialGiver), and backend customer-journey management systems (Appointment Anywhere). These solutions enable entrepreneurs and developers to access tools tailored to their specific contexts.
NIA believes that all stakeholders play a vital role in elevating Thailand’s tourism industry by integrating technology with creativity, culture, and local identity. This integration goes beyond artists, cuisine, or traditional culture, extending into tangible, scalable innovations that create new economic value for local communities.
Thai – Tech – Tourism: A Major Integrated Leap Forward
Dr Krithpaka further noted that tourism is one of the core engines of the global economy, particularly following recovery from the COVID-19 pandemic. According to data from the World Travel & Tourism Council (WTTC), in 2024 the global travel and tourism sector contributed USD 10.9 trillion, or 10% of global GDP, and supported 357 million jobs worldwide.
The United Nations World Tourism Organization (UN Tourism) has emphasised that innovation is a critical driver of economic growth, enabling new business models, attracting investment, and differentiating destinations through unique tourism formats.
Another crucial factor not to be overlooked is the global TravelTech investment ecosystem, which remains robust. In the post-pandemic era, major tourism companies have increased technology investment by an average of 14% in 2024, reflecting strong confidence in technology as a competitive advantage.
Key areas of investment focus include Smarter Retailing and Personalisation, which deliver highly tailored customer experiences; GenAI and Autonomous Agents, next-generation AI capable of analysing, planning, and executing tasks independently — such as automated travel recommendations, trip planning, and booking management; and Sustainability, with growing investment in start-ups that reduce carbon emissions through diverse solutions.
These global trends align closely with the capabilities and diversity of Thai start-ups, positioning Thailand to connect seamlessly with international movements and deliver truly tangible ‘Amazing’ experiences.
NIA stands ready to connect knowledge, technology, and innovation capital across public agencies, private enterprises, and Thai start-ups to drive concrete outcomes in the tourism-innovation ecosystem. This effort extends beyond enhancing tourism businesses; it represents the creation of a future-oriented industry that fuses creativity and culture with technological power.
Through this integrated approach, Thailand aims to elevate economic value, cultural richness, and sustainability — and to advance decisively towards becoming a Global Innovation Tourism Hub in a meaningful and lasting way.
Hashtag: #NIA #NationalInnovationAgency
The issuer is solely responsible for the content of this announcement.
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