Media OutReach
Weaving Celebration of Fortunes Comes to Life at Pacific Place and Starstreet Precinct
Ring in the Lunar New Year with Joy, Colour, and Prosperity
Immerse Yourself in the Joyful Installation by Knot Designer Zoe Siu This Lunar New Year
HONG KONG SAR – Media OutReach Newswire – 20 January 2025 – This Lunar New Year, Pacific Place and Starstreet Precinct invite you to a celebration of luck, tradition, and modern artistry with the “Weaving Celebration of Fortunes”, running from today till 16 February 2025. Immerse yourself in dazzling installations, special lucky knot charms, exclusive Lai See packets, shopping rewards, captivating performances, and the vibrant energy of a Lion Dance Parade. This festive experience promises to weave joy and prosperity into every corner, making it the perfect way to welcome the Year of the Snake.
Discover Incredible Ropework Displays: Woven Joy by Zoe Siu
At the heart of this celebration is a spectacular installation crafted by renowned Hong Kong knot designer Zoe Siu, whose bold and sculptural creations blend traditional Chinese knotting techniques with modern aesthetics. In addition to the centrepiece, the entire installation features numerous splendid creations by Zoe Siu, showcasing her signature blend of traditional knotting and modern design. It took her and her team about 300 manhours of meticulous work to complete all the weavings, underscoring the scale and dedication involved in this extraordinary artistic endeavour.
This year’s theme features extensive floral arrangements and elegant peach blossoms, symbolising interconnected prosperity and growth. The vibrant colours and modern floral decorations add a refreshing contemporary twist to the installations.
| Garden of Woven Delights
Location: Garden Court, Level LG1, Pacific Place |
Step into a vibrant and enchanting garden, where woven elements come to life among the blossoms and glowing lanterns, including a stunning giant lantern over nine metres tall. The lantern is adorned with eight intricate knots, such as the Knot of Infinity, representing fortune and success, and the Knot of Prosperity, symbolising abundant wealth and endless opportunities. Inspired by Tang Dynasty palace lanterns, Zoe Siu has skillfully blended techniques from both East and West, incorporating survival knots and macramé alongside traditional Chinese knotting to create a contemporary touch. These designs not only showcase Zoe Siu’s mastery of knotting but also infuse the display with rich cultural significance. Exquisite patterns and textures intertwine throughout the exhibit, enhanced by beautifully crafted woven hangings that invite shoppers to immerse themselves in the festive atmosphere. Adding to the charm are floor lamps surrounded by floral arrangements. Featuring delicately handwoven tops designed by Zoe Siu, the lamps cast a warm, artful glow over this magical weaving celebration. |
| Prosperity Lanterns
Location: Level L1 (near lululemon), Pacific Place |
This dynamic centrepiece installation features a dazzling display of woven lanterns in bright red and orange tones, inviting shoppers to walk through and immerse themselves in the delightful atmosphere.
Interactive Gashapon Machine: Unlock Your Fortune
For a touch of good fortune this holiday season, shoppers can enjoy a special gift with HK$500 same-day electronic spending and registration as an above member*. Upon registration, receive a token for the “Unlock Your Fortune” gashapon machine, where you can try your luck to get one of five exclusive lucky knot charms designed by Zoe Siu. Each charm symbolises a different blessing for the year ahead, so come and discover the festive surprises!
Here are the lucky knots:
*Terms and conditions apply. |
| Path of Good Fortune
Location: Level L1 (near Lane Crawford), Pacific Place |
Step into this mesmerising display, where you can walk along an auspicious bamboo pathway. This immersive setup transforms the space with its intricate weaving yarns, inviting you to explore and bask in the unique atmosphere created by the colourful blooms.
In this zone, bamboo takes centre stage, adding a traditional touch that resonates with Chinese New Year celebrations. Known for its symbolism of good luck, prosperity, and resilience, bamboo is believed to bring blessings for the year ahead. As you stroll along the path, be sure to enjoy the stunning lighting effects that enhance the magic of this unique bamboo garden, creating a truly unforgettable experience. |
| Woven Dreamland
Location: Park Court, Level L1, Pacific Place |
Discover inspiration in this striking and truly unmissable display at Pacific Place. This alluring garden features peach blossoms and new year elements, all harmoniously intertwined. Experience the excitement of exploring this captivating space.
What sets this zone apart is its bold use of colour. Sharp pink and yellow hues are prominently featured here for a refreshing sense of vibrancy and energy. |
| Glowing Joy
Location: Outside Three Pacific Place on Wing Fung Street and Star Street |
Visit Starstreet Precinct on Wing Fung Street, where you can capture stunning photos under the glowing lanterns while admiring the magnificent giant woven floral installation. Elevate your experience by heading to Star Street, where the enchanting glow of lanterns creates a truly magical atmosphere. |
Share Prosperity in Style with “Woven Blessings” Lai See Packets
Embrace the spirit of the Lunar New Year with the exclusive “Woven Blessings” Lai See packets, a perfect blend of tradition and modernity. These packets showcase meticulously crafted knot motifs, seamlessly intertwined with vibrant weaving patterns, symbolising unity, good fortune, and heartfelt blessings. The intricate designs pay homage to timeless craftsmanship while infusing a contemporary flair, making them an elegant gesture for sharing prosperity and joy with loved ones.
Each set features 10 exquisite packets, thoughtfully curated in two distinct colour designs—five in each style—to add a vibrant touch to your festive celebrations. The harmonious blend of traditional symbolism and modern aesthetics ensures these Lai See packets are not just a token of wealth but a visual delight that enhances the festive spirit.
As a delightful addition, each set is accompanied by a versatile woven Lai See bag, designed in two striking colour combinations: a warm and inviting pink with red, and a cheerful yellow with orange. This bag is more than just a festive container; it doubles as a chic accessory, perfect for carrying your blessings in style. Its durable yet elegant design ensures it remains a cherished part of your festivities, offering both practicality and a touch of sophistication that extends beyond the New Year.
Celebrate this season of giving with “Woven Blessings” Lai See packets, where tradition meets contemporary design, creating moments of joy and shared prosperity.
Shopping Rewards to Kickstart the Year
From now to 28 January 2025, indulge in a series of rewarding shopping experiences designed to kickstart your year in style. Enjoy enticing offers that make it the perfect time to treat yourself to new clothes or fresh items for the new year, and find the ideal gifts for loved ones. Each eligible redemption also includes a token for the “Unlock Your Fortune” gashapon machine, offering exclusive lucky knot charms designed by Zoe Siu. Additionally, Standard Chartered Credit Cardholders may receive extra rewards, elevating the shopping experience even further. Don’t miss out on this exciting opportunity to enhance your shopping adventures while enjoying exceptional rewards!
| Accumulated Same-day Electronic Spending | General Rewards* | Extra Rewards
for Standard Chartered Credit Cardholders+ |
|
| HK$2,800 – HK$5,799 | One set of
“Woven Blessings” Lai See Packets |
MOViE MOViE Pacific Place Ticket Exchange Coupon
(valued at HK$130) |
Extra
HK$50 Pacific Place Shopping e-Voucher |
| HK$5,800 – HK$17,999 | HK$250 Pacific Place
Shopping e-Voucher |
Extra
HK$100 Pacific Place Shopping e-Voucher |
|
| HK$18,000 – HK$37,999 | HK$500 Pacific Place
Shopping e-Voucher + DALLOYAU Almond Mille Feuille Gift Box (valued at HK$188) |
Extra
HK$250 Pacific Place Shopping e-Voucher |
|
| HK$38,000 – HK$87,999 | HK$1,300 Pacific Place
Shopping e-Voucher + Boutique by The Grand Assorted Butterfly Puff Gift Box (valued at HK$298) |
Extra
HK$650 Pacific Place Shopping e-Voucher |
|
| HK$88,000+ | HK$2,000 Pacific Place
Shopping e-Voucher + Boutique by The Grand Assorted Butterfly Puff Gift Box (valued at HK$298) |
Extra
HK$1,600 Pacific Place Shopping e-Voucher |
|
| All eligible redemptions will also be rewarded with one
“Unlock Your Fortune” Gashapon Machine Token to get an exclusive lucky knot charm designed by local knot designer Zoe Siu. |
|||
*General shoppers and eligible Standard Chartered Credit Cardholders are required to join the Pacific Place Loyalty Programme – above and meet the accumulated same-day spending requirement by electronic payment during the Promotion Period in order to be entitled to redeem Shopping Rewards. Other Terms and Conditions apply.
+ “Standard Chartered Credit Card” means credit cards issued by Standard Chartered Bank (Hong Kong) Limited, including Standard Chartered Credit Card and its Co-branded Card, MANHATTAN Credit Card and its Co-branded Card (except Standard Chartered Business Card and Standard Chartered Corporate Card). Extra Rewards for Standard Chartered Credit Cardholders is applicable to Mobile Payment Purchase (including Apple Pay, Google Pay™ and Samsung Pay), but NOT applicable to the transactions made via any e-wallets (including but not limited to Alipay, WeChat Pay, Tap & Go, Octopus Wallet and PayMe).
What’s more? Register on Standard Chartered’s website to participate in the Lucky Draw to win two round-trip economy class tickets to Osaka or the latest Samsung smartphone. Please visit sc.com/hk/swiremalls for details.
Terms and Conditions apply. To borrow or not to borrow? Borrow only if you can repay!
Dates: Now – 28 January 2025
Time: 11am – 10pm
Location: Gift Redemption Counter on Level L2 (near JOYCE)
Join Us for Festive Performances and a Dynamic Lion Dance Parade!
Experience the joyful spirit of the Lunar New Year with our spectacular Festive Performances, featuring charming a cappella performances, a traditional Eye-dotting Ceremony, and an exhilarating Lion Dance Parade. Join us as talented artists come together to celebrate this joyous occasion, showcasing rich cultural heritage through harmonious melodies and dynamic displays.
| Eye-dotting Ceremony and Lion Dance Parade | Welcome the Year of the Snake with blessings and energy at our Eye-dotting Ceremony followed by a Lion Dance Parade.
Date: 4 February (Tuesday, 7th day of Chinese New Year) Time: 1pm Location: Park Court, Level L1 |
| Harmonious Echoes of Celebration | Enjoy mesmerising a cappella performances by SENZA A Cappella as they reimagine festive tunes and beloved pop classics. This talented group creates an irresistible atmosphere, blending harmonies and intricate vocal rhythms to bring fresh interpretations of your favourite songs.
Since their debut in 2018, SENZA has made history as the first vocal group to break into the mainstream music scene in Hong Kong. Committed to promoting a cappella singing since 2009, the group’s music videos and cover songs have garnered over eight million views on YouTube. Date: 8 & 15 February (Saturday) Time: 2pm and 4pm Location: Park Court, Level L1 |
Join us at Pacific Place and Starstreet Precinct to embrace the spirit of the Lunar New Year through artful installations, amazing shopping rewards, and captivating performances. Together, let’s weave a celebration of fortunes and start the Year of the Snake with joy and colour.
Hashtag: #KnotsOfFortune #WovenBlessings #WeavingFortunesAtPP
The issuer is solely responsible for the content of this announcement.
About Zoe Siu
Zoe Siu is a Hong Kong-based knot designer known for her bold, sculptural accessories and striking ropework installations. She indulged herself in knotting skills, weaving traditional craftsmanship with inventive design. Zoe Siu’s creations are both sophisticated yet playful, contemporary yet timeless. She was invited to collaborate with renowned US fashion icon IRIS APFEL to design an exclusive accessories set.
Dedicated to promoting knotting, Zoe Siu regularly runs workshops for international brands, including 45R, adidas, Marimekko and OMEGA. She has also represented Hong Kong at international exhibitions such as Athens Jewellery Week in Greece in 2019, London Craft Week in 2017 and AUTOR Jewellery Fair in Romania in 2017.
About Pacific Place
Located in the heart of Admiralty, Pacific Place is the destination for exceptional service and unique experiences. As a pioneer of innovative retail concepts in Hong Kong, Pacific Place continues to transform the retail scene by delighting visitors with an array of curated experiences through diversified offerings. Since its inception in 1988, Pacific Place has established itself as Hong Kong’s premier lifestyle hub, a mixed-use development that continues to evolve and grow as the ultimate destination to shop, dine, work, stay, relax and play. It houses one of Hong Kong’s largest collections of luxury brands and diverse dining offerings, making every visit a memorable one. In addition to being a prime transportation hub, Pacific Place is home to five Grade-A office towers, 268 serviced apartments, and four five-star hotels: The Conrad, Island Shangri-La, JW Marriott and The Upper House.
Customer enquiry hotline: (852) 2844 8988
Website: www.pacificplace.com.hk
Facebook: @Pacific Place Hong Kong
Instagram: @pacificplacehk
WeChat: @PacificPlaceHK
XiaoHongShu: @Pacific Place HK
About Starstreet Precinct
Starstreet Precinct is a vibrant destination in Wan Chai, comprised mainly of Wing Fung Street, Star Street, Moon Street, Sun Street, and St. Francis Yard. Over the years, the neighbourhood has evolved from a quaint, historic landmark, into an eclectic hangout hotspot for those with a unique sense of style and character. Filled with cosy cafés, restaurants, bars, boutique shops with the most coveted fashion selections, galleries and interior design stores, the precinct offers an array of day-to-night experiences. With a focus on community and a passion to foster a sustainable lifestyle for all, Starstreet Precinct and its tenants are collectively working to build a better future together. Connected to Pacific Place and Admiralty station through the Three Pacific Place underground link, the neighbourhood is a hidden gem in the heart of Hong Kong.
Official website: www.starstreet.com.hk
IG: @starstreethk
FB: Starstreet Precinct
#starstreethk
Media OutReach
Woh Hup Celebrates Nine Decades of Flavour, Family and Innovation with Four Bold New Sauces
Singapore Turns 61. Woh Hup Turns 90.
SINGAPORE – Media OutReach Newswire – 5 August 2026 – Every August, Singapore celebrates more than another year of nationhood. It celebrates the people, businesses and traditions that have quietly grown alongside the nation, becoming part of its shared identity and everyday life.
This National Day, as Singapore marks its 61st birthday, one of its oldest homegrown food brands reaches a remarkable milestone of its own.
For 90 years, Woh Hup has flavoured family dinners, festive reunions, neighbourhood barbecues and everyday meals that have become cherished memories across generations of Singaporeans. From humble beginnings in 1936 in Chinatown, Woh Hup has become a trusted name in kitchens both locally and internationally. By the 1980s, Woh Hup had established itself as the leading producer of oyster sauce in Singapore, a testament to its dedication and expertise.
Woh Hup sauces are now enjoyed, not just in Asian kitchens, but tables worldwide.
This August, as Singaporeans look forward to celebrating National Day with family, friends and neighbours, Woh Hup marks its 90th anniversary by unveiling four exciting additions to its chilli sauce family—bringing fresh inspiration to the tables where memories continue to be made.
More than a product launch, the new range reflects a heritage brand confidently looking ahead— combining nine decades of craftsmanship with the bold, adventurous flavours embraced by today‘s global consumers.
“For 90 years, families have welcomed Woh Hup into their kitchens and celebrations. That trust is our greatest honour – and our reason to keep evolving. These four new sauces honour where we came from, while embracing the bold flavours of modern Asian dining,” said Leong Chee Kang, Chief Executive Officer of Woh Hup.
The launch introduces four new sauces, each designed to bring versatility, convenience and vibrant flavour to today’s kitchens.
Mala Sriracha Chilli Sauce combines the unmistakable tang of sriracha with a tingling, numbing mala warmth, delivering a bold, layered heat that pairs naturally with fried chicken, dumplings, ramen and hotpot favourites.
For seafood lovers, the new Green Chilli Sauce for Seafood blends lively green chillies with refreshing notes to complement grilled fish, oysters, calamari and Singapore’s iconic seafood feasts.
Smoky Sriracha Chilli Sauce layers rich smokiness over classic sriracha — an ideal companion for burgers, barbecue skewers, grilled meats and hearty comfort food.
Rounding out the launch is Mala Seasoning Sauce, which delivers the signature tingling, numbing heat of Sichuan-inspired mala balanced with rich savoury notes. In an easy-to-use liquid form that mixes evenly for consistent colour and flavour, just a few drops transform stir-fries, soups and noodles into a multi-layered sensory experience — bringing bold mala excitement to everyday cooking.

Packaged in convenient new squeeze bottles, the three chilli sauces make everyday cooking and entertaining easier than ever — no spoons, no mess, just great flavour at a squeeze. The seasoning sauce comes in a classic glass bottle, ready to drizzle straight onto your meal or into the wok — bold Asian flavours to elevate every dish.
The new Woh Hup range — Mala Sriracha Chilli Sauce, Green Chilli Sauce for Seafood, Smoky Sriracha Chilli Sauce and Mala Seasoning Sauce — will be available at leading supermarkets and retail outlets across Singapore from August 2026.
As Singapore celebrates another year of nationhood, Woh Hup celebrates something equally meaningful—the millions of meals, conversations and family moments its products have quietly accompanied over the past nine decades.
Ninety years on, the recipe hasn‘t changed: bring people together, one meal at a time.
Hashtag: #WohHup
The issuer is solely responsible for the content of this announcement.
About Woh Hup
Founded in 1936, Woh Hup is one of Singapore‘s longest-established homegrown food brands and a trusted name in Asian sauces. For 90 years, the company has remained dedicated to crafting high-quality flavours that inspire home cooks and professional chefs around the globe.
Today, Woh Hup‘s growing portfolio of sauces, cooking pastes and convenience products is enjoyed by consumers in Singapore and international markets, reflecting the brand‘s enduring commitment to heritage, innovation and culinary excellence.
Media OutReach
AuctuCel launches AuctuPrime to reduce biological variability in cell therapy manufacturing
Chemically defined medium removes animal serum and human platelet supplements as Malaysia and Singapore strengthen advanced therapy capabilities
SINGAPORE – Media OutReach Newswire – 4 August 2026 –Singapore is estimated to record approximately 19,290 new cancer cases in 2024, underscoring the growing demand for advanced treatment options and the manufacturing systems needed to produce them consistently. As cell therapies move from research towards clinical use, the reliability of every raw material used in production becomes increasingly important.
AuctuCel Pte Ltd, a Singapore biotechnology company specialising in AI-powered bioprocess technologies, today announced the launch of AuctuPrime, a next-generation chemically defined cell culture medium developed in collaboration with Sperikon. The formulation is designed to remove dependence on both animal serum and donor-derived human platelet supplements during cell therapy manufacturing.
The launch comes as both markets continue to deepen their advanced therapy ecosystems. The Singapore Economic Development Board reported that the country saw a fourfold increase in locally incorporated biotechnology companies since 2015. In Malaysia, the National Pharmaceutical Regulatory Agency issued updated cell and gene therapy product guidance in September 2025, including revised Good Manufacturing Practice requirements. As more research moves towards clinical translation, the reliability and traceability of manufacturing inputs are receiving greater attention.
A less visible bottleneck in cell therapy
Cell therapies are advancing across cancer, autoimmune disease and regenerative medicine, but manufacturing remains one of the major barriers to wider clinical and commercial adoption. Many conventional culture processes still use animal serum or platelet-derived supplements from human donors. These biological materials can vary between batches and may introduce additional sourcing, testing and documentation requirements.
AuctuPrime replaces these supplements with a fully chemically defined formulation. By giving researchers and manufacturers clearer control over what enters the process, it is intended to provide a more reproducible foundation for scale-up from laboratory research to clinical and commercial manufacturing.
The formulation is designed to support:
* Elimination of animal serum and human platelet supplements
* Reduced batch-to-batch variability in the culture process
* Lower dependence on donor-derived biological raw materials
* Greater supply chain resilience through chemically defined inputs
* More consistent scale-up and technology transfer across manufacturing stages
* A xeno-free approach for regenerative medicine and cell therapy workflowsWhy the manufacturing medium matters to patients
“Culture medium is not the therapy itself, but it can influence how reliably cells are produced. By removing animal serum and human platelet supplements, AuctuPrime gives researchers and manufacturers greater control over the process, helping to reduce variability and prepare for larger-scale production.” said Dr Zach Pang, Co-founder and Chief Scientific Officer of AuctuCel.
Supporting Singapore’s advanced therapy ecosystem
Singapore is strengthening its position as a regional hub for advanced therapies, supported by its universities, hospitals, research institutions and biotechnology companies. These organisations are building capabilities that connect early-stage research with regulated manufacturing and future clinical applications. Chemically defined media can support this progress by reducing reliance on variable biological inputs and enabling processes to be reproduced more consistently across local research and manufacturing facilities.
“Singapore’s continued progress in regenerative medicine will depend not only on scientific breakthroughs, but also on the ability to manufacture therapies safely, consistently and at scale. AuctuPrime represents an important step towards building a more reproducible manufacturing platform and can support local research and industry teams as they prepare for future clinical and commercial demand,” said Dr Chee Wai Fhu, Chief Executive Officer of AuctuCel.
For the wider region, stronger manufacturing foundations also matter for healthcare resilience. Cell therapies are complex products with demanding quality requirements, and the ability to manufacture them consistently will shape how quickly promising research can progress towards clinical use.
“The future of regenerative medicine depends not only on scientific breakthroughs, but on our ability to manufacture these therapies safely, consistently and at scale,” said Dr Chee Wai Fhu, Chief Executive Officer of AuctuCel. “AuctuPrime is an important step towards a more reproducible manufacturing platform. By removing dependence on animal serum and human platelet supplements, we hope to help researchers and manufacturers build processes that are better prepared for future clinical and commercial demand.”
Regional collaboration behind the launch
AuctuPrime was developed through a collaboration between AuctuCel and Sperikon, combining AuctuCel’s bioprocess and culture media expertise with Sperikon’s experience in regenerative medicine and cell therapy development.
Behind every cell therapy breakthrough is a production process that must work repeatedly, not only once. Improving that process is one of the practical steps needed to bring the next generation of therapies closer to the patients who may benefit from them.
Notes to editors
A chemically defined medium is a formulation in which the components and their concentrations are known and controlled. In this context, xeno-free means the formulation does not rely on animal-derived materials. AuctuPrime is a manufacturing input used during cell culture and is not itself a cell therapy product.
Hashtag: #AuctuCel
The issuer is solely responsible for the content of this announcement.
About AuctuCel
AuctuCel is a Singapore-based biotechnology company spun out of A*STAR’s Bioprocessing Technology Institute. The company develops AI-powered bioprocess technologies and ready-to-use culture media solutions that help biotechnology and cell therapy companies improve manufacturing consistency, productivity and scalability. By combining advanced modelling, scientific expertise and bioprocess innovation, AuctuCel supports the translation of research into commercially viable biomanufacturing. The company has active operations and partnerships across Singapore, Malaysia and the wider Asian region.
About Sperikon
Sperikon is a biotechnology company focused on regenerative medicine, cell culture technologies and translational research. The company works with academic institutions and industry partners to develop scalable solutions that support the clinical and commercial adoption of advanced cell therapies. Through its collaboration with AuctuCel, Sperikon contributes to the development of next-generation chemically defined manufacturing platforms.
Media OutReach
Heartland 66 Accelerates Retail Transformation with the Launch of First-to-Market Korean Trend Zone and edgestreet Concept Space
Strategic 10,400 sq. m. transformation brings 150+ fashion and lifestyle brands to Central China
WUHAN, CHINA & HONG KONG SAR – Media OutReach Newswire – 4 August 2026 – Heartland 66 in Wuhan, under Hang Lung Properties Limited (SEHK stock code: 00101) (“Hang Lung” or the “Company”), is expanding its new-generation, differentiated retail mix and customer experience offerings through the launch of Central China’s first curated 24KR Korean Trend Zone and edgestreet Concept Space. Building on the Heartland 66’s premium positioning, the two areas bring together Korean Wave culture, contemporary fashion, new-to-market brand launches, vibrant social spaces, and immersive experiences – forming part of Heartland 66’s transformation from a traditional retail destination into a trendy lifestyle hub, while contributing to the development of Wuhan’s retail sector.
Launched between June and July, the 24KR Korean Trend Zone and “Greenhouse by edgestreet,” together spanning approximately 10,400 sq. m., feature a lineup of more than 150 brands. The 24KR Zone captures the contemporary Korean Wave that resonates with new-generation consumers and enriches the shopping experience. “Greenhouse”, meanwhile, is a concept space developed by edgestreet, centered on a greenhouse-inspired botanical theme and offering a diverse mix of design, aesthetics, home living and pet lifestyles. It blends modernfashion, lifestyle aesthetics and social interaction, deepening engagement with emerging customer segments. Among the first batch of brands unveiled, 24KR introduces 11 brands making their China debut and 15 making their Central China debut, while “Greenhouse” brings 20 brands opening their first stores in Wuhan.

Such initiatives support Wuhan’s goal of accelerating its development into a forward-thinking city and an international consumption center. As a major transportation, education and commercial hub in Central China, Wuhan continues to attract university graduates seeking employment and entrepreneurship, as well as young talent from neighboring provinces who help to fuel local consumption. Heartland 66 aims to inject more emerging consumption experiences and commercial vitality into the local market.
Ms. Veronica Chan, Director – Mainland Business Operation, Hang Lung Properties, said, “Heartland 66 is actively introducing curated fashion and lifestyle offerings in response to the evolving consumer preferences. By providing a rich and diverse range of choices, we are creating placemaking destinations that foster a strong sense of community. As a commercial landmark in Wuhan, we will continue to strengthen our differentiated positioning, contribute to the city’s development as an international consumption center, and help stimulate consumer vitality.”
Mr. Harvey Ye, General Manager of Heartland 66, said, “The successive launch of 24KR Korean Trend Zone and ‘Greenhouse by edgestreet’ marks a firm step forward in engaging younger consumers and driving the revitalization and upgrading of our commercial spaces. On its opening day, the 24KR Zone lifted footfall by more than 50% year-on-year. ‘Greenhouse’, which followed shortly after, also drew a strong market response. Both underscore the powerful potential of the emerging consumer market and the surging economic vitality of Central China.”
| Item | 24KR Korean Trend Zone | “Greenhouse by edgestreet” |
| Location in Heartland 66, Wuhan | B1, East Zone | L3, East Zone |
| Area | Approximately 2,400 sq. m. | Approximately 8,000 sq. m. |
| Positioning | Contemporary Korean fashion and trendy lifestyle | Curated designer brands and quality lifestyle offerings |
| Brand categories | Trendy fashion, footwear and accessories, cosmetics and fragrances, designer toys, food and coffee | Designer brands, lifestyle and home living offerings, pet lifestyle brands |
| Number of brands | More than 100 trendy and creative Korean brands | More than 50 emerging international brands |
| First-in-market highlights | First batch: 11 China-debut and 15 Central China-debut brands, including FANCY CLUB, ZAENIO, IST KUNST, BLACKPURPLE and LAZY | First batch: 20 first-in-Wuhan brands, including THE WAREHOUSE by SHOWROOM SHANGHAI, HiOneOne, DOROQ, ARTICLE NO., and D&L Pets Department Store |
| Design concept | Inspired by Seongsu-dong in Seoul, incorporating Korean streetscape elements, tactile material textures, and layered urban details | Centered on “Lifestyle Inspiration × Greenhouse Ecology × Artistic Aesthetics,” using light, shadow and greenery to create a natural and open spatial experience |
Hashtag: #HangLungProperties
The issuer is solely responsible for the content of this announcement.
About Hang Lung Properties
Hang Lung Properties Limited (SEHK stock code: 00101) creates compelling spaces that enrich lives. Headquartered in Hong Kong and Shanghai, the Company manages a portfolio of over 3.6 million square meters of retail, office, residential, and hotel properties across Hong Kong and the Chinese Mainland.
The Company’s diverse portfolio in Hong Kong includes office towers and malls in prime districts, as well as luxury residential developments in prestigious areas. In the Chinese Mainland, under the signature “66” brand, the Company’s mixed-use and retail developments are regarded as premium landmarks, strategically located in the hearts of key cities of Shanghai, Shenyang, Jinan, Wuxi, Tianjin, Dalian, Kunming, Wuhan, and Hangzhou.
The Company is recognized for pioneering sustainability in the real estate industry, with an MSCI ESG rating of AA and inclusion on CDP “A List” for Climate Change. The Company powers 90% of its operating properties in the Chinese Mainland with renewable energy, with a net-zero commitment by 2050.
At Hang Lung Properties – We Do It Well.
For more information, please visit https://www.hanglung.com.



