Media OutReach
From Traditional to Transformational: Stellar Ace Outlines 2025 Evolution
One year later, the entity announced that out of seven proposals from four tenderers for the LTA, Stellar Experience, a subsidiary of public transport operator SMRT, had come out on top.
LTA said the proposals were evaluated on their quality, whether tenderers were able to maintain the bus and taxi shelters per LTA’s requirements, as well as their ability to generate non-fare revenue from these road assets.
Stellar Experience, more commonly known within the adland ecosystem as Stellar Ace, was touted to have the strongest overall proposal.
Under the leadership of Tony Heng, president of Stellar Lifestyle, and managing director of Stellar Ace and Stellar Ace Outdoor, the team is actively looking to transform Singapore’s transit network into a vibrant advertising and retail hub.
The corporation’s vision is to advance the Lifestyle 360 concept, and seamlessly blend offline and online activations to create a holistic experience for the millions of commuters who journey with SMRT daily.
Guided by SMRT’s vision—”Moving people, enhancing lifestyles”—Heng is dedicated to transforming Stellar Ace’s advertising ecosystem into an interactive brand experience through integration with retail spaces, event areas, and machine distribution points, along with versatile short, medium, and long-term spaces for retail promotions.
The team is accelerating asset digitalisation by installing cutting-edge anamorphic digital screens at high-traffic MRT stations like Raffles Place, City Hall, and Orchard, offering dynamic, real-time advertising opportunities.
“It’s no longer just about placing static ads in high-traffic areas, but enhancing the commuter experience,” said Heng.
As such, the team is embracing out-of-the-box thinking. A prime example of digitalisation is Stellar Ace’s 3D Ad Crown, featuring creative executions on the roofs of bus shelters. The exciting innovation elevates traditional static panels by incorporating dynamic 3D elements in a conventional bus shelter.
This format captivates and engages commuters in new ways, providing brands with a unique and attention-grabbing platform while transforming a daily commuting journey into an immersive and interactive experience.
“We are continuously working towards ensuring the content reaches the right demographics, and in turn, creates maximum value and impact for advertisers,” he said.
Transforming Stellar Ace’s spaces into lifestyle destinations isn’t without challenges. With users saturated by digital interactions, Heng’s team is rethinking advertising through sensory authenticity and online-offline integration.
As consumers increasingly interact with brands across physical and digital channels, Lifestyle 360 aims to align with how consumers live, travel, shop, and play.
“This allows advertisers to engage their audience at multiple touch-points—whether through an immersive experience at a bus shelter, an interactive event at an MRT station, or a digital ad on a commuter’s smartphone via apps such as WINK+,” said Heng.
Embracing the digital revolution for marketers
Not one to be left behind the digital revolution, the team is also harnessing data-driven insights through AI and machine learning to enhance audience targeting and ROI measurement.
This comes as many marketers investing in OOH advertising say they struggle to ensure their campaigns are targeted and relevant to the right audience. Traditional OOH, marketers say, lacks precise audience insights and engagement metrics.
“By shifting from traditional static formats to dynamic, interactive digital experiences, we’re adapting to the evolving OOH advertising landscape, where engagement is fuelled by technology and personalisation,” Heng said, addressing the challenge faced by marketers.
Endorsing his statement is Tjhin Poi Chung, deputy managing director of Stellar Ace and Stellar Ace Outdoor, who leads the company’s digital transformation and media solutions expansion.
Since joining SMRT in 2022, Tjhin has leveraged his expertise in engineering, AI technology, and business leadership, honed at previous jobs in ST Engineering and the government sector, to drive innovation and enhance operations and the customer experience.
Under his leadership, Stellar Ace is advancing towards a tech-driven, integrated approach to OOH advertising, using latest ridership and footfall data and interactive, multi-touch-point experiences, to deliver success for brands.
“We are leveraging digital data to enhance ROI measurement for marketers,” Tjhin says. By utilising AI and analytics, Stellar Ace can now provide precise audience targeting and real-time campaign tracking.
“Marketers gain actionable insights into audience behaviour, foot traffic, and engagement, ensuring campaigns reach the right people and deliver measurable results.”
Addressing the challenges marketers face, he shares the team is constantly brainstorming ways to help marketers tackle issues. “When it comes to creating targeted advertising, we use our ability to analyse ridership patterns and foot traffic data across the transit network, and our digital team uses this data to target the right audience at the right time, maximising campaign reach,” he added.
Stellar Ace also caters to commuters who prefer engaging with content via their smartphones through its widely recognised WINK+ app, which enhances the physical OOH experience by providing a mobile-first platform for advertisers.
It allows brands to reach commuters through digital formats while offering insights into campaign performance on mobile devices. This creates a more interactive and personalised experience, extending connections beyond traditional OOH.
The future of OOH
At the end of the day, technology is transforming the OOH advertising industry, with digitalisation at the forefront. AI is pivotal in this shift, enabling not just timely messaging, but also the analysis and prediction of consumer behaviour. By leveraging ridership patterns and foot traffic data, advertisers can effectively reach their target audience, resulting in more targeted campaigns and better ROI.
“The integration of more screens and digital platforms into public spaces enables dynamic, real-time content delivery and allows advertisers to tailor messages based on factors such as time of day, weather, location, or audience demographics,” Tjhin said.
As such, marketers must embrace these advancements, including digital screens and AI-driven insights, to stay competitive. Platforms such as its WINK+ app extend reach beyond traditional billboards, offering a mobile-first experience for commuters and engaging audiences on the go.
“Embracing these digital tools is essential for thriving in the evolving OOH landscape,” he added.
Hashtag: #LTA
The issuer is solely responsible for the content of this announcement.
About Stellar Lifestyle
Stellar Lifestyle, a business arm of SMRT Corporation Limited, transforms spaces in and around MRT stations into vibrant lifestyle destinations, enhancing the daily journey for commuters. We innovate to benefit the community by reimagining the use of existing spaces and leveraging the extensive train network to introduce new business models and foster community engagement. As the largest managing agent of retail and advertising spaces in Singapore’s rail network, we bring expertise in property and retail management, media, and digital advertising solutions.
When One Size Definitely Doesn’t Fit All
XIXILI’s Plus Size Collection flips the narrative that women need to settle for less-than-ideal sizes.
“For too many women, bra shopping has meant settling for sizes that almost fit or styles that prioritise function over fashion,” says XIXILI spokesperson Grace Tan. “Inclusivity is about recognising that every woman deserves access to beautiful, sexy, well-fitted lingerie. That shouldn’t be a problem they have to solve alone.”
To address the challenges of online fitting, XIXILI combines a detailed bra size chart with its pioneering ‘Try-On in 3D’ avatar tool. The feature allows women to generate a personalised digital twin based on specific measurements, enabling them to visualise the fit before purchasing.
Support Without Sacrifice: Plus Size Done Right
The Rufina Full Coverage Full Cup Bra sits at the heart of XIXILI’s Plus Size collection, designed for women who have been told they have to choose between support and style. The Rufina bra offers full coverage support with a contemporary silhouette that works under everything from work blouses to festive party dresses. Engineered specifically for fuller figures, it celebrates natural curves instead of trying to hide or minimise them. It’s the kind of foundation piece that lets you focus on your day, not your discomfort.
“We want every woman to feel supported, comfortable, and beautiful in whatever she’s wearing,” says Grace Tan. “Whether it’s for work, family gatherings, or special occasions, the right fit makes all the difference to daily comfort and confidence.”
Empowering Women With Knowledge, Not Just Options
XIXILI recognises that offering more sizes is only half the equation. Many women have spent years navigating limited options without proper guidance on finding their actual measurements.
The brand addresses this through interactive bra size charts, how-to-measure videos, and one-on-one personalised fittings at boutiques nationwide. By equipping women with the tools and knowledge to identify their true size, XIXILI transforms what can be a frustrating shopping experience into a more confident and informed process.
As Christmas shopping gets underway, the Plus Size Collection offers both a thoughtful gift for loved ones and an opportunity for self-care during the busy holiday season.
For more information and to discover the full range, visit XIXILI’s website.
Hashtag: #XIXILI
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The issuer is solely responsible for the content of this announcement.
XIXILI
A homegrown Malaysian brand, XIXILI offers beautiful fashion lingerie and shapewear in Malaysia that prioritises fit and comfort. With an extensive range of bra sizes from A to I and bands 65 to 110cm, XIXILI caters to women of all shapes and sizes. Expert fitters are dedicated to helping each customer find the perfect bra, boosting confidence and enhancing silhouettes.
XIXILI became the first Malaysian lingerie brand to introduce a Try-On in 3D avatar tool, allowing customers to virtually try on XIXILI lingerie using a 3D avatar tailored to their specific body type and measurements. Whether for everyday wear or something special, XIXILI ensures women always look and feel amazing.
Preparation Is Key
SIM reviews thousands of applications each year, and incomplete submissions remain one of the primary causes of processing delays. Early preparation of all required documents is essential to ensure a seamless application experience and allow applicants to remain focused on their academic objectives. As stipulated in SIM’s Application Process Guide, all supporting documents must be uploaded at the point of application and submissions lacking these documents will not be processed.
The Core Documents Every Applicant Needs
Prior to applying to the Singapore Institute of Management (SIM), applicants should ensure that all required documents are prepared to prevent processing delays. Scanned copies of academic certificates and transcripts, such as GCE ‘O’ and ‘A’ Levels, diplomas or degrees must be provided, along with certified translations and notarisation for documents not in English.
Proof of English language proficiency, such as IELTS or TOEFL results, is mandatory for applicants whose previous education was not conducted in English. Identification documents are also required, including the NRIC for local applicants and a valid passport for international applicants, accompanied by a recent passport-sized photograph that complies with SIM’s specifications.
International applicants must additionally prepare documentation for the Student’s Pass application, which includes the passport bio-data page, birth certificate, evidence of financial capability, and, where applicable, parent or guardian identification documents.
Quick Tips to Avoid Delays
Submitting an application to the SIM can be a straightforward process with proper preparation. Ensure that all documents are uploaded in the correct format, with PDF being the standard for certificates and transcripts. For documents not in English, certified translations must be provided to prevent rejection or requests for re-submission.
Applicants should also adhere to SIM’s photo specifications by submitting a recent passport-sized photograph that meets official guidelines. International students must pay particular attention to financial documentation, as proof of financial capability is a key requirement for the Student’s Pass application. Bank statements and supporting documents should be prepared in advance to comply with Immigration & Checkpoints Authority (ICA) requirements. Following these steps will help avoid unnecessary delays and ensure a smooth application process.
Application Essentials
Prospective students are advised to submit a complete and accurate application to ensure smooth processing. Detailed instructions and programme-specific requirements can be found on SIM’s official application portal. Applications that are incomplete or contain inaccuracies will not be considered. To avoid delays, applicants should make use of the provided checklist and guidelines to confirm compliance before submission.
References:
- SIM Application Process – https://www.sim.edu.sg/degrees-diplomas/admissions/application-process
Hashtag: #SIMGlobalEducation #SIMGE
The issuer is solely responsible for the content of this announcement.
About SIM Global Education
SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 16,000 full- and part-time students and adult learners, of which approximately 36% are international students hailing from over 50 countries.
SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.
For more information on SIM Global Education, visit sim.edu.sg
Media OutReach
Vinfuture 2025 Honors Four Groundbreaking Scientific Achievements Under The Theme “Rising And Thriving”
The 2025 VinFuture Prize Award Ceremony was broadcast live on VTV1, the national television channel of Vietnam. The event was attended by Mr. Tran Thanh Man, Politburo member and Chairman of the National Assembly, along with leaders of central ministries and agencies, representatives of embassies and international organisations, and distinguished scientists from around the world.
The VinFuture Prize 2025 received 1,705 nominations from scientists, research institutions, and technology enterprises worldwide, representing an almost threefold increase relative to the inaugural year. These submissions highlight impactful cross-border research efforts focused on protecting public health, advancing next-generation intelligent materials, addressing climate change, accelerating novel energy solutions, and strengthening global food security frameworks.
The 2025 VinFuture Grand Prize valued at US$3 million is awarded to Dr. Douglas R. Lowy, Dr. John T. Schiller, Dr. Aimée R. Kreimer and Prof. Maura L. Gillison (USA) for discoveries and development of HPV vaccines for prevention of tumors caused by human papillomaviruses.
Foundational studies on HPV capsid proteins by Drs. Douglas Lowy and John Schiller led to the development of highly effective HPV vaccines, preventing millions of cervical cancer cases, especially in developing countries. Furthermore, the single-dose vaccination regimen developed by Dr. Aimée Kreimer – now recommended by the World Health Organization (WHO) – has significantly expanded vaccine access for populations worldwide.
In parallel, laboratory and epidemiological studies by Prof. Maura Gillison and Dr. Aimée Kreimer established the link between HPV and head-and-neck cancers, which represent an emerging cancer threat expected to be mitigated by HPV vaccination efforts. The achievements of Dr. Douglas Lowy, Dr. John Schiller, Dr. Aimée Kreimer, and Prof. Maura Gillison have already saved millions of lives and will keep lowering the global cancer burden for decades to come.
In addition to the Grand Prize, the 2025 VinFuture Prizes will also present three Special Prizes, each valued at US$500,000, recognizing Innovators from Developing Countries, Women Innovators, and Innovators with Outstanding Achievements in Emerging Fields.
The 2025 VinFuture Special Prize for Innovators from Developing Countries is awarded to Prof. María Esperanza Martínez-Romero (Mexico) for advances in microbial ecology and symbiotic nitrogen fixation in the tropics. Prof. Martínez-Romero has discovered and described numerous new Rhizobium species, significantly expanding scientific understanding of microbial taxonomy and plant-microbe interactions in agriculture. Her work has opened new directions in the study of bacterial-plant symbiosis, with profound implications for sustainable agriculture in resource-limited settings.
The 2025 VinFuture Special Prize for Women Innovators is awarded to Prof. Mary-Claire King (USA) for identification of the breast and ovarian cancer susceptibility gene BRCA1, laying the foundation for genetic testing, screening programs, and personalized treatment. Her landmark identification of the BRCA1 locus on chromosome 17q21 in 1990, before the human genome was sequenced, is considered a historic milestone, demonstrating the genetic basis of cancer risk and transforming prevention and treatment strategies worldwide.
The 2025 VinFuture Special Prize for Innovators with Outstanding Achievements in Emerging Fields has honored Prof. Venkatesan Sundaresan (USA), Prof. Raphaël Mercier (Germany), Dr. Emmanuel Guiderdoni (France), Dr. Imtiyaz Khanday (USA) and Dr. Delphine Mieulet (France) for innovations in the development of clonal hybrid crops. Hybrid seed production for rice, the staple food for more than half of humankind, is a laborious and costly procedure resulting in a high seed cost. The team’s work has enabled rice plants to produce seeds that retain all the superior traits of the parent plant through self-pollination, grounded in new insights into developmental biology and genetics. This groundbreaking research improves yields, reduces seed production costs, and advances sustainable global food security.
Sharing his reflections on this year’s honored works, Prof. Sir. Richard Friend, Chair of the VinFuture Prize Council, stated: “The 2025 VinFuture Prize Laureates have made big advances in science that have brought direct benefits to human health and to global sustainable food crop production. From new vaccines and new understanding of genetic susceptibility to disease to new approaches for plant breeding and new protocols for healthy crop growth, these achievements exemplify the power of science driven by compassion and cross-border collaboration – showing that when knowledge serves humanity, it not only deepens our understanding of the world but also strengthens and sustains the very foundations of life itself.”
After five consecutive and widely acclaimed award cycles, the VinFuture Prize has been securing recognition among the world’s most prestigious science and technology awards, receiving 6,132 nominations from nearly 110 countries and territories across five continents, and honoring 48 outstanding laureates. The awarded innovations—spanning clean energy, artificial intelligence, biomedical technologies, and transformative advances in agriculture—are elevating quality of life, strengthening human well-being, and shaping strategic pathways for the future of humanity.
The VinFuture Prize Ceremony and VinFuture Sci-Tech Week have evolved into an established global platform for scientific exchange, bringing together scientists, policymakers, and business leaders to advance collaborations toward a sustainable, humane, and prosperous future.
Notably, after five award seasons driven by persistent efforts to connect global scientific excellence with the Vietnamese research community, the VinFuture Foundation and the VinFuture Prize have not only fostered new opportunities and momentum for national science, but have also strengthened Vietnam’s standing as a trusted destination for the world’s scientific community—where innovation is widely shared and amplified for the collective prosperity of humankind.
Hashtag: #Vinfuture
The issuer is solely responsible for the content of this announcement.
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