Media OutReach
From Traditional to Transformational: Stellar Ace Outlines 2025 Evolution
One year later, the entity announced that out of seven proposals from four tenderers for the LTA, Stellar Experience, a subsidiary of public transport operator SMRT, had come out on top.
LTA said the proposals were evaluated on their quality, whether tenderers were able to maintain the bus and taxi shelters per LTA’s requirements, as well as their ability to generate non-fare revenue from these road assets.
Stellar Experience, more commonly known within the adland ecosystem as Stellar Ace, was touted to have the strongest overall proposal.
Under the leadership of Tony Heng, president of Stellar Lifestyle, and managing director of Stellar Ace and Stellar Ace Outdoor, the team is actively looking to transform Singapore’s transit network into a vibrant advertising and retail hub.
The corporation’s vision is to advance the Lifestyle 360 concept, and seamlessly blend offline and online activations to create a holistic experience for the millions of commuters who journey with SMRT daily.
Guided by SMRT’s vision—”Moving people, enhancing lifestyles”—Heng is dedicated to transforming Stellar Ace’s advertising ecosystem into an interactive brand experience through integration with retail spaces, event areas, and machine distribution points, along with versatile short, medium, and long-term spaces for retail promotions.
The team is accelerating asset digitalisation by installing cutting-edge anamorphic digital screens at high-traffic MRT stations like Raffles Place, City Hall, and Orchard, offering dynamic, real-time advertising opportunities.
“It’s no longer just about placing static ads in high-traffic areas, but enhancing the commuter experience,” said Heng.
As such, the team is embracing out-of-the-box thinking. A prime example of digitalisation is Stellar Ace’s 3D Ad Crown, featuring creative executions on the roofs of bus shelters. The exciting innovation elevates traditional static panels by incorporating dynamic 3D elements in a conventional bus shelter.
This format captivates and engages commuters in new ways, providing brands with a unique and attention-grabbing platform while transforming a daily commuting journey into an immersive and interactive experience.
“We are continuously working towards ensuring the content reaches the right demographics, and in turn, creates maximum value and impact for advertisers,” he said.
Transforming Stellar Ace’s spaces into lifestyle destinations isn’t without challenges. With users saturated by digital interactions, Heng’s team is rethinking advertising through sensory authenticity and online-offline integration.
As consumers increasingly interact with brands across physical and digital channels, Lifestyle 360 aims to align with how consumers live, travel, shop, and play.
“This allows advertisers to engage their audience at multiple touch-points—whether through an immersive experience at a bus shelter, an interactive event at an MRT station, or a digital ad on a commuter’s smartphone via apps such as WINK+,” said Heng.
Embracing the digital revolution for marketers
Not one to be left behind the digital revolution, the team is also harnessing data-driven insights through AI and machine learning to enhance audience targeting and ROI measurement.
This comes as many marketers investing in OOH advertising say they struggle to ensure their campaigns are targeted and relevant to the right audience. Traditional OOH, marketers say, lacks precise audience insights and engagement metrics.
“By shifting from traditional static formats to dynamic, interactive digital experiences, we’re adapting to the evolving OOH advertising landscape, where engagement is fuelled by technology and personalisation,” Heng said, addressing the challenge faced by marketers.
Endorsing his statement is Tjhin Poi Chung, deputy managing director of Stellar Ace and Stellar Ace Outdoor, who leads the company’s digital transformation and media solutions expansion.
Since joining SMRT in 2022, Tjhin has leveraged his expertise in engineering, AI technology, and business leadership, honed at previous jobs in ST Engineering and the government sector, to drive innovation and enhance operations and the customer experience.
Under his leadership, Stellar Ace is advancing towards a tech-driven, integrated approach to OOH advertising, using latest ridership and footfall data and interactive, multi-touch-point experiences, to deliver success for brands.
“We are leveraging digital data to enhance ROI measurement for marketers,” Tjhin says. By utilising AI and analytics, Stellar Ace can now provide precise audience targeting and real-time campaign tracking.
“Marketers gain actionable insights into audience behaviour, foot traffic, and engagement, ensuring campaigns reach the right people and deliver measurable results.”
Addressing the challenges marketers face, he shares the team is constantly brainstorming ways to help marketers tackle issues. “When it comes to creating targeted advertising, we use our ability to analyse ridership patterns and foot traffic data across the transit network, and our digital team uses this data to target the right audience at the right time, maximising campaign reach,” he added.
Stellar Ace also caters to commuters who prefer engaging with content via their smartphones through its widely recognised WINK+ app, which enhances the physical OOH experience by providing a mobile-first platform for advertisers.
It allows brands to reach commuters through digital formats while offering insights into campaign performance on mobile devices. This creates a more interactive and personalised experience, extending connections beyond traditional OOH.
The future of OOH
At the end of the day, technology is transforming the OOH advertising industry, with digitalisation at the forefront. AI is pivotal in this shift, enabling not just timely messaging, but also the analysis and prediction of consumer behaviour. By leveraging ridership patterns and foot traffic data, advertisers can effectively reach their target audience, resulting in more targeted campaigns and better ROI.
“The integration of more screens and digital platforms into public spaces enables dynamic, real-time content delivery and allows advertisers to tailor messages based on factors such as time of day, weather, location, or audience demographics,” Tjhin said.
As such, marketers must embrace these advancements, including digital screens and AI-driven insights, to stay competitive. Platforms such as its WINK+ app extend reach beyond traditional billboards, offering a mobile-first experience for commuters and engaging audiences on the go.
“Embracing these digital tools is essential for thriving in the evolving OOH landscape,” he added.
Hashtag: #LTA
The issuer is solely responsible for the content of this announcement.
About Stellar Lifestyle
Stellar Lifestyle, a business arm of SMRT Corporation Limited, transforms spaces in and around MRT stations into vibrant lifestyle destinations, enhancing the daily journey for commuters. We innovate to benefit the community by reimagining the use of existing spaces and leveraging the extensive train network to introduce new business models and foster community engagement. As the largest managing agent of retail and advertising spaces in Singapore’s rail network, we bring expertise in property and retail management, media, and digital advertising solutions.
Media OutReach
From PolyU Research to Geneva Global Debut: GOOD Vision oka³y! ™ Redefines Precision in Freeform Orthokeratology
Beyond Traditional Toric Lenses: The Future of Freeform Orthokeratology
With myopia expected to affect 50% of the world’s population by 2050, demand for effective management is high. While Ortho-K is a highly effective strategy, traditional symmetric and spherical/ toric designs often underestimate corneal shape complexity, causing lens decentration and poor visual outcomes.
The oka³y!™ freeform technology, incorporating the company’s proprietary FAST-360 and CORe Technology, surpasses traditional lens design. AI-based FAST-360 reconstructs missing corneal data for faster scans, while CORe ensures precise alignment with the visual axis, leading to 3.1 times greater stability.
Precision Myopia Correction and Control for High Astigmatism and Asymmetric Corneas
For optometrists and clinic owners, oka³y!™’s key benefit is improving workflow by automating complex mathematics, cutting chair time by 64%. This boosts myopia management capacity without extra staff or lengthy training. “As a registered optometrist in Hong Kong and a researcher in one of the world’s leading optometric institutes, I witnessed a growing gap between the number of patients seeking Ortho-K and the limited range of conventional products available to treat them,” says Dr. Kin Ho Chan, Ken, the lead inventor of oka³y!™. “By focusing on the ‘3A’: AI-guided, Astigmatism, and Asymmetry, and working alongside The Hong Kong Polytechnic University (Poly U), we have developed a design that not only delivers superior vision but also enhances safety by reducing corneal staining. We are turning a frustrating, manual trial-and-error process into a predictable one-click adjustment.”
From Niche Specialty to Global Enterprise: Scaling the Future of Eye Care
As myopia rates reach epidemic levels, GOOD Vision partners with PolyU, harnessing its research strengths and support from its startup ecosystem PolyVentures, to redefine primary eye care by transforming a niche specialty into a scalable global enterprise. By replacing manual OK lens design with oka³y!™, the company has created a technology bridging clinical complexity and scalability. This transition enables practitioners to manage myopia, high astigmatism, and asymmetrical cases precisely, removing barriers to modern refractive error management.
“By embedding and automating the complex mathematics of lens design, we provide clinicians with the tools to treat ‘difficult’ patients who were previously considered unsuitable for Ortho-K,” added Professor Chea-su Kee, Founder of GOOD Vision. “This is about elevating the global standard of care and ensuring that precision myopia management is accessible to the next generation on a global scale.”
Experience the Future of Myopia Control
GOOD Vision invites investors, distributors, and practitioners to a live demonstration of the oka³y!™ at the International Exhibition of Inventions Geneva:
- Location: PolyU Delegation Booth, Hall 2, Palexpo, CP 112, Route François-Peyrot 30, 1218 Le Grand-Saconnex, Geneva, Switzerland
- Dates: 11–15 March 2026
Hashtag: #GOODVision
The issuer is solely responsible for the content of this announcement.
About GOOD Vision Technologies Co., Limited
GOOD Vision, a Hong Kong-based startup nurtured by PolyU, is dedicated to advancing the field of corneal reshaping technologies. With a focus on innovation, efficiency, and affordability, the company develops innovative solutions to empower eye practitioners and enhance the quality of eye care worldwide.
For additional details about GOOD Vision and their innovative offerings, please visit https://www.linkedin.com/company/goodvisiontech
Central Landmark Set for Revitalization with International Expertise
HONG KONG SAR – Media OutReach Newswire – 9 March 2026 – In a vote of confidence in Hong Kong’s vibrant and enduring business environment, Nexxus Building, a landmark Grade‑A commercial property in Central’s prestigious CBD, has been acquired by a leading figure in the technology sector. Trivium Asset Management (“Trivium”), an Asian real estate investment and asset management firm, has been appointed as Nexxus Building’s Asset Manager (“AMC” or Asset Management Company), taking charge of the asset’s comprehensive management and operations.
Under new ownership, Nexxus Building is set to undergo a forward‑looking transformation integrating next‑generation technologies with world‑class professional management. The revitalization aims to redefine the building’s market positioning, enhance its tenant experience, and reinforce its status as an iconic and premier Grade‑A property in the heart of Hong Kong’s CBD.
Leveraging Trivium’s extensive expertise, the enhancement programme will incorporate smart‑building management systems and sustainability‑driven upgrades designed to meet the evolving needs of global tenants. The reimagined Nexxus Building aims to attract financial institutions, fintech platforms, and technology enterprises, reaffirming Central’s position as Asia’s dynamic financial and innovation hub.
Mr. Wilfred Ma, Managing Partner of Trivium Asset Management, said, “Trivium is honored to be entrusted with the role of Asset Manager (“AMC” or Asset Management Company) for Nexxus Building, one of Hong Kong’s most iconic commercial landmarks. Drawing on our track record in real estate investment and operations across Hong Kong and Japan, we are committed to implementing forward‑thinking strategies that enhance tenant value, optimize building performance, and unlock Nexxus Building’s full potential as a commercial anchor in the city’s core.”
Originally built in 1962 as the former headquarters of Hang Seng Bank, Nexxus Building has been a witness to Hong Kong’s rise as a global financial centre. Following a major renovation in 2008 and the addition of a direct footbridge to IFC and the Airport Express in 2020, the building continues to host multinational corporations, leading financial institutions and professional services firms, and premium retail tenants – including the iconic Hong Kong Bankers Club – reinforcing its status as one of Central’s most distinguished Grade‑A office towers.
Hashtag: #TriviumAssetManagement
The issuer is solely responsible for the content of this announcement.
About Trivium Asset Management
Founded in 2022, Trivium Asset Management is a Hong Kong‑based real estate investment and asset management firm overseeing assets valued at over US$900 million across Asia. Trivium serves institutional investors, financial institutions, and family offices through integrated investment and asset management, value‑creation strategies, and technology integration. The firm’s mission is to maximize long‑term value and promote sustainable growth for clients and communities alike.
Media OutReach
HOFA Announces the Second Edition of the Digital Art Awards, in Collaboration with Exhibition Partner PhillipsX in Hong Kong, proudly backed by Lightyear
The awards ceremony will take place on 24 March 2026, featuring the four key categories of Still Image, Moving Image, Innovation and Experiential and followed by a private sale exhibition hosted by Phillips in Hong Kong, from 25–28 March 2026.
As a highlight of Hong Kong’s spring art calendar, the awards celebrate the growing cultural significance of digital art and spotlights the visionary artists redefining visual culture through cutting-edge technologies.
Thirty two international finalists will be selected for their work pushing the boundaries of digital creativity. Each of the four category winners will receive a $10,000 USDC commission towards a new artwork.
The thirty two finalists include several prominent figures in digital and generative art, such as Erick Calderon (Snowfro) Founder of Art Blocks, Botto, Sarah Meyohas, William Mapan, Sasha Stiles and Mario Klingemann – underscoring the calibre of talent the awards are already attracting with over two hundred applications across more than fifty countries.
Refik Anadol is nominated for the Honorary Career Award for Sense of Healing, an AI Data Sculpture that emerges from Refik Anadol Studio’s long-term research into creating meditative art based on neurological data.
Finalists and winners will be selected by a panel of leading experts in art, hospitality and technology, including Irini Mirena Papadimitriou, Exhibitions Director at Diriyah Art Futures, Thomas Heyne, Co-Founder and CEO at Scorpios, Dorothy di Stefano, Art Curator and Creative Strategist at Molten Immersive Art, Danielle So, Hong Kong Head of Auction, Modern & Contemporary Art, Phillips, Sebastien Borget, Co-Founder & Global of The Sandbox, SANDchain, President of Blockchain Game Alliance and Co-Founder of Artverse, Jean-Michel Pailhon, Co-Founder and Chief Investment Officer at Grailcapital, Simonida Pavicevic, Co-Founder and Curator at HOFA, Justin Gilanyi, Founder of WhereArt.Works and Curator at SILK, and Matt Zhang, Founder and Managing Partner at Hivemind Capital.
The Digital Art Awards are proudly backed by Lightyear, a subsidiary of Hivemind Digital Group. A full-stack digital culture partner, Lightyear provides infrastructure, liquidity and market expertise, and hands-on delivery for digital ownership and engagement across physical and digital experiences. Lightyear is committed to championing artists and organizations pushing the boundaries of digital culture.
Hashtag: #HOFA #PhillipsX
The issuer is solely responsible for the content of this announcement.
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