Media OutReach
Proofpoint: 88% of Top Organisations in Asia Pacific Still Put Their Customers and Stakeholders at Risk of Email Fraud as Businesses Face Record-High Email Attacks
- Protective measures against email fraud remain widely insufficient among leading Asia Pacific companies.
- Australia’s high adoption rate of proper email authentication (71%) among its top companies sets the standard for the Asia Pacific region
- Around 50% of leading Singapore and India’s businesses have implemented the recommended level of email authentication
- Concerningly, less than 20% of the largest organisations in Japan, South Korea, China and Thailand are actively protecting their customers against phishing
SINGAPORE – Media OutReach Newswire – 21 February 2025 – Proofpoint, Inc., a leading cybersecurity and compliance company, today released new research on a worrying gap among top organisations across the Asia Pacific with only 12% having implemented the recommended and most stringent level of email authentication. In 2024, phishing attacks surged significantly, increasing nearly 60% year-over-year. This dramatic increase underscores the critical need for proper implementation of email authentication, which prevents cyber criminals from spoofing organisations’ identities thus reducing the risk of email fraud.
These findings are based on an analysis of the Domain-based Message Authentication, Reporting and Conformance (DMARC), a widely-adopted email validation protocol records of Asia Pacific companies listed on the Forbes Global 2000. DMARC protects domain names from being misused by malicious actors by authenticating the sender’s identity before an email reaches its intended destination. This authentication system detects and prevents domain spoofing, a common phishing technique. DMARC has three levels of protection – monitor, quarantine, and reject, with reject being the most secure for preventing suspicious emails from reaching users’ inboxes.
“Email remains the most common and critical threat vector across industries. It’s encouraging that many leading companies in Asia Pacific have taken proactive steps to protect their customers from email fraud,” said George Lee, Senior Vice President of Asia Pacific and Japan at Proofpoint. “However, the rising frequency, sophistication, and cost of cyberattacks make it especially concerning that many remain highly vulnerable, exposing them to significant risks from malicious email-based threats such as phishing. Prioritising robust cybersecurity measures is essential to safeguard against these threats and protect customers’ valuable data.”
Proofpoint’s research shows that DMARC adoption in the Asia Pacific region is mostly lower compared to the US and UK, placing organisations and their customers at risk. While Australia leads in email authentication DMARC enforcement, Japan, South Korea and Thailand lag, leaving businesses exposed to escalating email fraud, including business email compromise (BEC) and phishing.
Key findings of Proofpoint’s DMARC analysis across key Asia Pacific markets include:
- Australia: 71% of the top Australian companies have implemented DMARC at the recommended levels (reject). All the top Australian companies being studied have a DMARC record.
- Singapore: 46.2% of companies analysed have DMARC set to reject. Yet 23.1% do not have any DMARC record and are wide open to email fraud and domain spoofing attacks.
- India: 50% of the top Indian organisations implemented the highest level of DMARC (reject), with 30.9% utilising quarantine and 11.8% having no DMARC record at all.
- Japan: Only 7.4% of top Japanese companies have a DMARC policy of reject in place. 65.6% of companies are at the monitor level, gathering data but offering no active protection
- South Korea: Only 1.8% have implemented DMARC at the quarantine level with none at the reject level, and 51.8% having no DMARC record at all.
- Thailand: 17.6% have a reject policy in place to block unqualified emails, while 17.6% of companies implemented quarantine and 52.9% at the monitor level still.
- China: Only 4.2% of top Chinese companies have the strictest level of DMARC in place. A startling 71.8% do not use any DMARC protection at all.
Major Providers and Compliance Mandates Push for DMARC Adoption
Major email providers are making moves to force companies to catch up and use email authentication. Some highly-publicised examples include the October 2023 announcements from Google, Yahoo and Apple around mandatory email authentication requirements (including DMARC) for bulk senders sending emails to Gmail, Yahoo and iCloud accounts. This aims to significantly reduce spam and fraudulent emails hitting their customers’ inboxes.
In addition, organisations that store consumer payment information must comply with the Payment Card Industry Data Security Standard (PCI-DSS) or risk paying hefty fines for violations. The latest PCI DSS (v4.0.1) will require companies to use DMARC to protect credit card data by March 31, 2025.
Proofpoint recommends that organisations follow these best practices:
- Implement DMARC: Protect your domain from impersonation by implementing DMARC and enforcing it at the reject level. Seek expert assistance if needed to avoid blocking legitimate emails.
- Educate employees: Train staff on how to identify and avoid potentially fraudulent or suspicious emails, such as those impersonating colleagues, suppliers, or customers.
- Strengthen passwords: Establish and enforce best practices for password management, including requiring strong passwords, regular changes, and never re-using passwords across multiple accounts.
This analysis was conducted in December 2024 using data from companies listed on Forbes Global 2000.
To learn more about DMARC, visit: https://www.proofpoint.com/au/threat-reference/dmarc
Hashtag: #Proofpoint
The issuer is solely responsible for the content of this announcement.
About Proofpoint, Inc.
Proofpoint, Inc. is a leading cybersecurity and compliance company that protects organisations’ greatest assets and biggest risks: their people. With an integrated suite of cloud-based solutions, Proofpoint helps companies around the world stop targeted threats, safeguard their data, and make their users more resilient against cyber attacks. Leading organisations of all sizes, including 85 percent of the Fortune 100, rely on Proofpoint for people-centric security and compliance solutions that mitigate their most critical risks across email, the cloud, social media, and the web. More information is available at www.proofpoint.com.
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Proofpoint is a registered trademark or tradename of Proofpoint, Inc. in the U.S. and/or other countries. All other trademarks contained herein are the property of their respective owners.
Media OutReach
From PolyU Research to Geneva Global Debut: GOOD Vision oka³y! ™ Redefines Precision in Freeform Orthokeratology
Beyond Traditional Toric Lenses: The Future of Freeform Orthokeratology
With myopia expected to affect 50% of the world’s population by 2050, demand for effective management is high. While Ortho-K is a highly effective strategy, traditional symmetric and spherical/ toric designs often underestimate corneal shape complexity, causing lens decentration and poor visual outcomes.
The oka³y!™ freeform technology, incorporating the company’s proprietary FAST-360 and CORe Technology, surpasses traditional lens design. AI-based FAST-360 reconstructs missing corneal data for faster scans, while CORe ensures precise alignment with the visual axis, leading to 3.1 times greater stability.
Precision Myopia Correction and Control for High Astigmatism and Asymmetric Corneas
For optometrists and clinic owners, oka³y!™’s key benefit is improving workflow by automating complex mathematics, cutting chair time by 64%. This boosts myopia management capacity without extra staff or lengthy training. “As a registered optometrist in Hong Kong and a researcher in one of the world’s leading optometric institutes, I witnessed a growing gap between the number of patients seeking Ortho-K and the limited range of conventional products available to treat them,” says Dr. Kin Ho Chan, Ken, the lead inventor of oka³y!™. “By focusing on the ‘3A’: AI-guided, Astigmatism, and Asymmetry, and working alongside The Hong Kong Polytechnic University (Poly U), we have developed a design that not only delivers superior vision but also enhances safety by reducing corneal staining. We are turning a frustrating, manual trial-and-error process into a predictable one-click adjustment.”
From Niche Specialty to Global Enterprise: Scaling the Future of Eye Care
As myopia rates reach epidemic levels, GOOD Vision partners with PolyU, harnessing its research strengths and support from its startup ecosystem PolyVentures, to redefine primary eye care by transforming a niche specialty into a scalable global enterprise. By replacing manual OK lens design with oka³y!™, the company has created a technology bridging clinical complexity and scalability. This transition enables practitioners to manage myopia, high astigmatism, and asymmetrical cases precisely, removing barriers to modern refractive error management.
“By embedding and automating the complex mathematics of lens design, we provide clinicians with the tools to treat ‘difficult’ patients who were previously considered unsuitable for Ortho-K,” added Professor Chea-su Kee, Founder of GOOD Vision. “This is about elevating the global standard of care and ensuring that precision myopia management is accessible to the next generation on a global scale.”
Experience the Future of Myopia Control
GOOD Vision invites investors, distributors, and practitioners to a live demonstration of the oka³y!™ at the International Exhibition of Inventions Geneva:
- Location: PolyU Delegation Booth, Hall 2, Palexpo, CP 112, Route François-Peyrot 30, 1218 Le Grand-Saconnex, Geneva, Switzerland
- Dates: 11–15 March 2026
Hashtag: #GOODVision
The issuer is solely responsible for the content of this announcement.
About GOOD Vision Technologies Co., Limited
GOOD Vision, a Hong Kong-based startup nurtured by PolyU, is dedicated to advancing the field of corneal reshaping technologies. With a focus on innovation, efficiency, and affordability, the company develops innovative solutions to empower eye practitioners and enhance the quality of eye care worldwide.
For additional details about GOOD Vision and their innovative offerings, please visit https://www.linkedin.com/company/goodvisiontech
Media OutReach
Tech Innovator Acquires Nexxus Building Trivium to Oversee Asset Management
Central Landmark Set for Revitalization with International Expertise
HONG KONG SAR – Media OutReach Newswire – 9 March 2026 – In a vote of confidence in Hong Kong’s vibrant and enduring business environment, Nexxus Building, a landmark Grade‑A commercial property in Central’s prestigious CBD, has been acquired by a leading figure in the technology sector. Trivium Asset Management (“Trivium”), an Asian real estate investment and asset management firm, has been appointed as Nexxus Building’s Asset Manager (“AMC” or Asset Management Company), taking charge of the asset’s comprehensive management and operations.
Under new ownership, Nexxus Building is set to undergo a forward‑looking transformation integrating next‑generation technologies with world‑class professional management. The revitalization aims to redefine the building’s market positioning, enhance its tenant experience, and reinforce its status as an iconic and premier Grade‑A property in the heart of Hong Kong’s CBD.
Leveraging Trivium’s extensive expertise, the enhancement programme will incorporate smart‑building management systems and sustainability‑driven upgrades designed to meet the evolving needs of global tenants. The reimagined Nexxus Building aims to attract financial institutions, fintech platforms, and technology enterprises, reaffirming Central’s position as Asia’s dynamic financial and innovation hub.
Mr. Wilfred Ma, Managing Partner of Trivium Asset Management, said, “Trivium is honored to be entrusted with the role of Asset Manager (“AMC” or Asset Management Company) for Nexxus Building, one of Hong Kong’s most iconic commercial landmarks. Drawing on our track record in real estate investment and operations across Hong Kong and Japan, we are committed to implementing forward‑thinking strategies that enhance tenant value, optimize building performance, and unlock Nexxus Building’s full potential as a commercial anchor in the city’s core.”
Originally built in 1962 as the former headquarters of Hang Seng Bank, Nexxus Building has been a witness to Hong Kong’s rise as a global financial centre. Following a major renovation in 2008 and the addition of a direct footbridge to IFC and the Airport Express in 2020, the building continues to host multinational corporations, leading financial institutions and professional services firms, and premium retail tenants – including the iconic Hong Kong Bankers Club – reinforcing its status as one of Central’s most distinguished Grade‑A office towers.
Hashtag: #TriviumAssetManagement
The issuer is solely responsible for the content of this announcement.
About Trivium Asset Management
Founded in 2022, Trivium Asset Management is a Hong Kong‑based real estate investment and asset management firm overseeing assets valued at over US$900 million across Asia. Trivium serves institutional investors, financial institutions, and family offices through integrated investment and asset management, value‑creation strategies, and technology integration. The firm’s mission is to maximize long‑term value and promote sustainable growth for clients and communities alike.
Media OutReach
HOFA Announces the Second Edition of the Digital Art Awards, in Collaboration with Exhibition Partner PhillipsX in Hong Kong, proudly backed by Lightyear
The awards ceremony will take place on 24 March 2026, featuring the four key categories of Still Image, Moving Image, Innovation and Experiential and followed by a private sale exhibition hosted by Phillips in Hong Kong, from 25–28 March 2026.
As a highlight of Hong Kong’s spring art calendar, the awards celebrate the growing cultural significance of digital art and spotlights the visionary artists redefining visual culture through cutting-edge technologies.
Thirty two international finalists will be selected for their work pushing the boundaries of digital creativity. Each of the four category winners will receive a $10,000 USDC commission towards a new artwork.
The thirty two finalists include several prominent figures in digital and generative art, such as Erick Calderon (Snowfro) Founder of Art Blocks, Botto, Sarah Meyohas, William Mapan, Sasha Stiles and Mario Klingemann – underscoring the calibre of talent the awards are already attracting with over two hundred applications across more than fifty countries.
Refik Anadol is nominated for the Honorary Career Award for Sense of Healing, an AI Data Sculpture that emerges from Refik Anadol Studio’s long-term research into creating meditative art based on neurological data.
Finalists and winners will be selected by a panel of leading experts in art, hospitality and technology, including Irini Mirena Papadimitriou, Exhibitions Director at Diriyah Art Futures, Thomas Heyne, Co-Founder and CEO at Scorpios, Dorothy di Stefano, Art Curator and Creative Strategist at Molten Immersive Art, Danielle So, Hong Kong Head of Auction, Modern & Contemporary Art, Phillips, Sebastien Borget, Co-Founder & Global of The Sandbox, SANDchain, President of Blockchain Game Alliance and Co-Founder of Artverse, Jean-Michel Pailhon, Co-Founder and Chief Investment Officer at Grailcapital, Simonida Pavicevic, Co-Founder and Curator at HOFA, Justin Gilanyi, Founder of WhereArt.Works and Curator at SILK, and Matt Zhang, Founder and Managing Partner at Hivemind Capital.
The Digital Art Awards are proudly backed by Lightyear, a subsidiary of Hivemind Digital Group. A full-stack digital culture partner, Lightyear provides infrastructure, liquidity and market expertise, and hands-on delivery for digital ownership and engagement across physical and digital experiences. Lightyear is committed to championing artists and organizations pushing the boundaries of digital culture.
Hashtag: #HOFA #PhillipsX
The issuer is solely responsible for the content of this announcement.
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