Media OutReach
OPPO Ads Connect 2025 Southeast Asia Salon: Unlocking New Marketing Growth and Drafting a Business Blueprint
An important link between OPPO Ads and partners, Connect provides a new platform that aggregates multiple ecosystems. The salon event marks the first public engagement of OPPO Ads in the Southeast Asian market and is an important part of its globalization strategy. During the event, Head of OPPO Ads Overseas Sales and Operations Tim Chen, Product Director of OPPO Ads Kevin Wu, and AM Director of OPPO Ads Gavin Zou shared their perspectives on the long-term commercial capability building and innovative marketing solutions of OPPO Ads, and empowering advertisers in user acquisition, efficiency improvement, and long-term operations with a one-stop solution.
Enhancing the Terminal OS Ecosystem and Unlocking New Market Vitality
Tim Chen stated that in addition to solidifying its foothold in the Southeast Asian market, OPPO has continued to roll out significant advancements through its robust product matrix, channel strengths, and user influence. The Find X8 series has doubled its sales compared to its predecessor. Furthermore, OPPO’s international shipments continue to surge, securing the top spot in Southeast Asian markets in 2024. These achievements underscore OPPO’s strong market position and sway in Southeast Asia.
At the same time, OPPO Ads is becoming the preferred platform for international advertisers aiming to expand due to its unique commercial marketing value for three reasons:
- First, with its competitive pricing, OPPO Ads uses more proactive scenarios to help advertisers reach a large number of users more efficiently and maximize the advertising value.
- Second, advertisers can easily transition from reach to conversion, enhancing user value throughout the life cycle, and greatly boosting user engagement and retention by utilizing OPPO’s robust OS ecosystem.
- Finally, OPPO Ads offers a range of marketing solutions for advertisers in different industries and with different needs. These span pre-load cooperation and targeted delivery, as well as light-touch scenarios and deep engagements, satisfying the unique needs of advertisers and significantly increasing delivery efficiency and effectiveness.
OPPO Ads has dramatically expanded commercial use cases and traffic supply as the business has grown. In 2024, OPPO Ads’ request volume increased by 300% with the introduction of new commercial applications such as PUSH, global search listing, Shelf card, and local video Feeds, with 140 million monthly active users on Southeast Asia’s OS. In 2025, OPPO Ads will see significant advancements and growth in terms of shipment and traffic, as well as commercialization capabilities. The vast active user base provides a broad space for advertising placement and brings more marketing opportunities to advertisers.
Unlocking The “Retention” Code Through Product Iteration and Upgrade Hard Power
At the commercial product level, Kevin Wu introduced that OPPO Ads is leveraging cutting-edge technologies and innovation to iterate and update product capabilities across three key dimensions:
- Marketing Platform Capability Upgrade: OPPO Ads has comprehensively upgraded its marketing platform to include new features like splash screens, enabling advertisers to engage users across all scenarios and manage all types of promotions. During the mid-investment phase, the platform supports RTA (Real-Time API) optimization and utilizes multiple bidding strategies to help ensure backend conversion costs, effectively increasing backend ROI by over 10%. In the post-advertising phase, enhanced attribution capabilities and OS data monitoring cater to advertisers’ needs for effect attribution, making marketing results quantifiable.
- Programmatic Ad Efficiency Improvements: OPPO Ads has intensified efforts to boost the effectiveness of programmatic ads, facilitating DSP (demand-side platform) participation and optimizing advertising features across the board, greatly increasing exposure, winning bids, and engagement. It also allows DSP access to all traffic, leading to more than a 200% increase in request volume.
- PUSH Marketing Solution: OPPO Ads has explored the diverse applications of system scenarios and built a variety of commercial capabilities based on PUSH capabilities. Through capability upgrades such as “sticky on the top” and empowerment of style rights, the click-through rate and backend effects were greatly improved.
Along with offering advertisers more effective marketing options to improve target user reach, these iterations have helped OPPO’s business expand in terms of technology and innovation.
Device+: A Solution for One-Stop User Management
During the event, Gavin Zou unveiled the Device+ Marketing Solution, designed to help advertisers efficiently acquire large numbers of high-quality users, conduct user operations on the OPPO platform, and expand business boundaries. Based on OPPO’s massive mobile Internet ecosystem, Device+ offers global clients a one-stop user management service through preload, advertising, and ecosystem cooperation. It covers new user acquisition, user activity improvement, and user conversion, among other things, to meet clients’ user operation needs at various stages.
- Device+ preload cooperation: OPPO Ads can reach 24 million new device users in Southeast Asia annually through preload and PAI services. The services streamline the registration process, offer a special quick open feature for notifications, and increase the activation rates by over 20% by detecting the activation status of preload apps on the device side and promptly engaging with users.
- Device+ APP distribution: For users who have not installed the application, OPPO can flexibly reach them through effect advertising, and based on the system’s unique ADD download capability, we improve download and installation efficiency, as well as overall user acquisition efficiency by more than 30%.
- Device+ massive touchpoints: With the help of system-level data insights and user churn warning models, OPPO can activate each potential user promptly, reducing user churn rate by 10%, and optimizing network and application performance through LinkBoost and HyperBoost to improve user experience.
- Device+ pre-positioning: User conversion is one of the important indicators that advertisers care about in long-term management. Using OPPO’s unique system scenarios, users can use services without opening apps, such as search listing, shelf cards, and OPUSH, which attracts users as soon as they see them, improving user retention, transaction conversion rate, and click-through rates.
Future Outlook: Collaborating for Long-Term Success
The OPPO Ads Connect 2025 Southeast Asia Salon marks a significant step for OPPO Ads in the Southeast Asian market and serves as a vibrant platform for industry exchanges. During the roundtable, Jenny Wang, OPPO Ads Sales Director of Southeast Asia Area, Nita Wang, OPPO Ads Sales Director, and guests from leading companies such as Agoda, AIDC, DTI and AppsFlyer exchanged insights on Southeast Asian industry trends and marketing needs. They identified key challenges, strategized effective solutions, and discussed leveraging OPPO’s comprehensive advertising solutions to enhance user acquisition and user engagement.
This event demonstrates OPPO Ads’ innovative marketing value, outstanding OS system capabilities, and diversified solutions in commercial marketing, providing advertisers with more comprehensive support and more boundless business opportunities. Whether it is the development of emerging markets or the deep cultivation of mature markets, OPPO Ads is helping clients grow their businesses.
Looking ahead, OPPO Ads will continue to enhance its commercial capabilities and collaborate with ecosystem partners to explore new cooperative opportunities and promote ongoing industry growth and prosperity.
For more information, please follow the official OPPO Ads accounts on Facebook and Linkedin.Hashtag: #OPPOAds
The issuer is solely responsible for the content of this announcement.
CareerSense Matters in Today’s Job Market
The global workforce is evolving rapidly. Automation, digitalisation, and emerging technologies are creating new opportunities while presenting new challenges. Navigating this landscape requires more than academic credentials; it demands self-awareness, adaptability, and strategic planning.
CareerSense addresses these needs by combining artificial intelligence with career development expertise, offering a personalised, data-driven approach to job readiness. It functions as a comprehensive career coach, accessible anytime and anywhere.
Key Features That Set CareerSense Apart
CareerSense offers a comprehensive suite of features designed to empower students throughout their career journey. Its AI-driven VIPS profiling evaluates Values, Interests, Personality, and Skills to deliver personalised career recommendations aligned with individual strengths and aspirations. The smart resume builder provides real-time scoring and improvement tips, while the job-matching algorithm connects students to roles that fit their unique profiles. Through integrated access, students can RSVP for events, schedule advisory sessions, and apply for internships and job listings seamlessly. Additionally, the Employability Index measures job readiness and works alongside skill gap analysis and tailored course recommendations to help students stay competitive in today’s dynamic job market.
The Bigger Picture: Empowering Future-Ready Graduates
The future of work is shaped by constant change, technological disruption, and global connectivity. Employers seek individuals who are adaptable, self-aware, and equipped with relevant skills. CareerSense empowers students to take ownership of their career journey, understand their strengths, identify gaps, and build competencies that matter in the real world.
This initiative reflects SIM’s commitment to lifelong learning and employability, ensuring graduates are not only job-ready but future-ready. In a competitive market, CareerSense positions SIM learners as confident, agile professionals prepared to lead in the digital economy.
References:
- Introducing CareerSense: Your All-in-One Personalised Career Buddy On-The-Go – https://www.sim.edu.sg/articles-inspirations/introducing-careersense-your-all-in-one-personalised-career-buddy-on-the-go
- Career Service – https://www.sim.edu.sg/degrees-diplomas/life-at-sim/career-services
- SIM Career Sense App (Google Play Store) – https://play.google.com/store/apps/details?id=sg.edu.sim.careersense&hl=en-US&pli=1
- SIM Career Sense App (Apple Store) – https://apps.apple.com/sg/app/sim-careersense/id1641839680
- Introducing CareerSense: Your Guide to Career Success After Graduation – https://regional.simge.edu.sg/en/introducing-careersense-your-guide-to-career-success-after-graduation/
Hashtag: #SIMGlobalEducation #SIMGE #GlobalEducation #InternationalDegree #CareerReady #FutureSkills
The issuer is solely responsible for the content of this announcement.
About SIM Global Education
SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 16,000 full- and part-time students and adult learners, of which approximately 36% are international students hailing from over 50 countries.
SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.
For more information on SIM Global Education, visit sim.edu.sg
Hong Kong and Macau Organisations Honoured for Outstanding Achievements ESG-led Business for a Sustainable Future
HONG KONG SAR – Media OutReach Newswire – 19 December 2025 – With global acceleration towards sustainable development and rising expectations from investors and stakeholders for responsible business practices, Hong Kong and Macau enterprises in recent years have been actively integrating Environmental, Social and Governance (ESG) vision into their business strategies to drive green transformation and high-quality growth. Organised by Television Broadcasts Limited (TVB) and co-organised by the Hong Kong Productivity Council, the TVB ESG Awards 2025 (the Awards) aim to recognise and commend enterprises and organisations that have demonstrated outstanding performance in ESG and sustainable development. Now in its fourth edition, this annual flagship event recognise outstanding organisations and their achievements in ESG practices over the past year.
The ceremony was officiated by Mr. Michael WONG, GBS, JP, Deputy Financial Secretary; Dr. LAM Ching-choi, GBS, JP, Non-official Member of the Executive Council & Chairman of the Council for Carbon Neutrality & Sustainable Development; Mr. SIU Sai Wo, General Manager (Business Operations), Television Broadcasts Limited; and Dr. Lawrence CHEUNG Chi-chong, Chief Technology Officer, Hong Kong Productivity Council. Following the Green Summit held in July this year, the presentation ceremony also featured sharing sessions, inviting industry leaders and experts to exchange the latest trends and practical experience. In addition, the enhanced matching sessions enabled enterprises to connect with numerous attendees through exhibition booths to promote cross-sector collaboration and knowledge sharing.
Diverse Award Categories Recognise ESG Efforts of Hong Kong and Macau Industries
This year’s Awards include the “Outstanding ESG Award”, “Best in ESG Practices”, “Best in ESG Report”, “ESG Environmental Innovative Technology Award” and “ESG Social Innovative Technology Award”. Entries were open to five groups, namely large, medium, small market capitalisation/ GEM listed companies, as well as non-listed companies and non-profit organisations, to recognise the achievements of enterprises of different scales in ESG practices, reporting and innovation. To identify outstanding performers, a cross-sector professional judging panel appointed by TVB were responsible for assessing entries, using clear and diversified selection criteria that mainly cover five areas: environment, social, corporate governance, sustainability strategy, corporate information disclosure and communication.
Additionally, a new “Greater Bay Area ESG Excellence Enterprise Award (Macau SAR)” has been introduced this year to recognise Macau enterprises and organisations with outstanding ESG performance that actively promote sustainable development in the Macau community. Furthermore, to enhance and recognise the excellent performance of small and medium-sized enterprises (SMEs) in ESG practices and innovation, TVB has collaborated with the “ESG One” platform of the Hong Kong Productivity Council to launch the “SME ESG Excellence Award” this year. The award covers five areas: “Business Decarbonisation”, “Employee Care”, “Supply Chain Partnership”, “Sustainable Governance” and “ESG Technology Enhancement”, helping SMEs to progressively enhance their ESG performance. Organisations that did not receive the above ESG category awards but have actively performed and implemented ESG initiatives in various aspects will be eligible for nomination of “ESG Special Recognition Award – with Merit” or “ESG Special Recognition Award” in acknowledgement of their contributions.
Mr. Michael WONG, GBS, JP, Deputy Financial Secretary, said in his keynote speech, “Hong Kong possesses significant advantages in green economy transformation. As the city’s two major innovation and technology flagships, Hong Kong Science Park and Cyberport have now brought together over 270 green technology companies, representing growth of more than 80% compared to 2023, reflecting remarkably rapid development in recent years. Hong Kong can provide diversified investment and financing channels, enabling international capital to match with quality green projects. As of the end of September this year, there are over 200 SFC-authorised ESG funds with assets under management exceeding HKD1.1 trillion, demonstrating that investors are increasingly prioritising investment in sustainable development. The Government looks forward to continued collaboration with all of you to jointly build our sustainable future and make outstanding contributions to Hong Kong’s green economic development.”
Mr. SIU Sai Wo, General Manager (Business Operations), Television Broadcasts Limited, said, “The TVB ESG Awards 2025 received over 250 corporate entries this year, reflecting the growing importance of ESG for enterprises. We are grateful to all award-winning organisations and partners for their continued support of this flagship award. This year’s awardees excelled in ESG performance and set forward-looking models for the industry. TVB is actively supporting enterprises to devote resources to ESG development, incorporate sustainability into business decision-making and operations, and strengthen their sense of social responsibility. The Awards also provide a professional exchange platform for enterprises of different industries and scales to share their ESG strategies and tangible outcomes with a wider range of stakeholders.”
To help the public gain a more comprehensive understanding of the vision, mission and innovative strategies of various enterprises, the presentation ceremony featured sharing sessions. The judge Dr. Lawrence CHEUNG Chi-chong, Chief Technology Officer, Hong Kong Productivity Council, together with representatives from enterprises receiving the Outstanding ESG Award, exchanged practical insights. As the highest honour of this year’s Awards, the Outstanding ESG Award is conferred upon top-tier organisations in each category that have achieved the best performance in both “ESG Practices” and “ESG Report”. The award-winning enterprises shared their insights in the session titled “Partnering Across Sectors to Co-create a Low-carbon Future”:
- Ms. Jessica CHAN, Head of Sustainability of MTR Corporation, shared how MTR leverages its diversified business portfolio to drive carbon reduction and social inclusion in daily operations, thus encouraging business partners to enhance their ESG performance.
- Ms. Angel SZE, Company Secretary and Head of ESG Management Committee, Fosun International Limited, who shared how Fosun is driving innovation and global development to create value, while highlighting effective ESG practices for cross‑industry and cross‑regional enterprises.
- Ms. Connie LAU, Assistant General Manager, Legal Department, China State Construction Development Holdings Limited, who used examples of innovative applications to demonstrate the company’s breakthroughs and decarbonisation goals.
- Mr. Jonathan CHIU, President, Schneider Electric Hong Kong, who highlighted the company’s commitment as a global energy technology leader to driving efficiency and sustainability by electrifying, automating and digitalising industries, businesses and homes, contributing to Hong Kong’s low-carbon transition.
- Mr. Peter LEE, Chief Sustainability Officer, Airport Authority Hong Kong, elaborated on how the authority collaborates with business partners and extends the sustainability concept to the society and education sector.
- Mr. Oswald AU, Managing Director, Riskory Consultancy Limited, shared how SMEs can drive ESG through innovative solutions and practical actions, while leveraging mega event economy development to create greater impact.
Building on these insights, another sharing session titled “Building a Green and Sustainable Pathway: Advancing Liveable, Inclusive Smart Cities” invited Mr. Andy WONG, Senior Manager, Advocacy, Our Hong Kong Foundation, as moderator. He was joined by Ir. Franco CHEUNG, Director (Projects), Hong Kong Housing Society, Mr. Samuel KWONG, Senior Associate Director – ESG, Chinachem Group and Mr. Jeffery LOK, Managing Director, Kwan On Chemical Enterprise Co. Ltd., for in-depth discussions on topics such as decarbonisation planning, the application of green building technologies including Modular Integrated Construction (MiC), kitchen and grease trap waste oil recycling, exploring the roadmap for Hong Kong and Macau’s sustainable urban development and environmental benefits.
Strong Corporate Involvement Fosters Cross-Sector Connections
This year’s ceremony attracted enthusiastic participation from numerous enterprises and organisations, including listed companies, non-listed companies and non-profit organisations, signalling the local market’s increasing commitment to ESG. Enhanced matching sessions with exhibition booths were arranged before and after the ceremony, allowing participants to engage in in-depth exchanges on green technology solutions, sustainable development and eco-friendly materials, and to explore collaboration opportunities.
For the full list of award winners, please visit: https://www.tvbesg.com.hk/past-awards/esg-awards-2025
High resolution photos HERE
Hashtag: #TVBESGAwards #TVB #ESG #Corporate
The issuer is solely responsible for the content of this announcement.
About TVB ESG
Since 2022, TVB ESG has been committed to building a professional exchange platform for local sustainable development, promoting a deeper understanding, implementation, and strategic development of Environmental, Social and Governance (ESG) issues among businesses and different sectors of society. TVB ESG works closely with various organisations to foster cross-sector collaboration, help enterprises expand their professional networks and strengthen industry connections, while enhancing their visibility in the market and industry through diverse channels, thereby amplifying their impact in the ESG field.
To enhance industry exchange and promote a culture of sustainability, TVB ESG organises three core events every year, the Green Forum, the Green Summit and the “TVB ESG Awards”. These events aim to focus on key environmental issues and emerging trends, bringing together industry leaders and experts to provide forward-looking insights for enterprises, promote knowledge sharing, and facilitate the exchange of best practices. Through the “TVB ESG Awards”, TVB ESG also recognises enterprises and organisations with outstanding achievements in sustainable development, encouraging the industry to continuously implement and elevate ESG standards.
1. Work Injury Claims Data (Total: 1,032 Cases)
Sick Leave Distribution:
- 0 – 30 Days: 279 cases
- 31 – 100 Days: 323 cases
- 101 – 300 Days: 261 cases
- 301 – 700 Days: 145 cases
- 701 – 1,000 Days: 18 cases
- 1,001 – 2,000 Days: 3 cases
- Over 2,000 Days: 3 cases
Summary: Over 58% of cases involve fewer than 100 days of sick leave, indicating that minor injuries remain the norm. However, extreme cases exceeding 2,000 days highlight the dire need for long-term legal and financial support for severely injured workers.
Assessment of Earning Capacity:
- 0% – 4%: 745 cases
- 5% – 14%: 188 cases
- 15% – 34%: 52 cases
- 35% – 64%: 11 cases
- 65% – 94%: 10 cases
- 95% – 100%: 26 cases
Summary: A “pyramid” distribution is observed, with 72% involving minor impairments. Yet, the 26 cases of near-total disability (95-100%) underscore the catastrophic impact of high-risk workplace accidents on families.
Estimated Results:
- HK$0 – $50,000: 381 cases
- HK$50,001 – $100,000: 226 cases
- HK$100,001 – $200,000: 147 cases
- HK$200,001 – $500,000: 109 cases
- HK$500,001 – $1,000,000: 125 cases
- HK$1,000,001 – $2,000,000: 31 cases
- HK$2,000,001 – $5,000,000: 13 cases
Summary: 16% of inquiries yield estimates above HK$500,000. These cases often involve complex future loss of earnings, signaling a high demand for specialized legal advocacy in high-value claims.
2. Traffic Accident Claims Data (Total: 868 Cases)
Injured Body Parts:
- Back / Spine: 176 cases
- Lower Back / Hips: 118 cases
- Head: 112 cases
- Shoulder: 111 cases
- Neck: 105 cases
- Leg: 104 cases
- Knee: 74 cases
- Arm: 68 cases
Summary: Back and spine injuries are the most frequent, often resulting from whiplash in rear-end collisions. These injuries are critical for PSLA (Pain, Suffering, and Loss of Amenities) evaluations in civil court.
Nature of Injuries:
- Sprain: 241 cases
- Fracture: 180 cases
- Contusion: 169 cases
- Nerve / Brain: 139 cases
- Internal: 74 cases
- Dislocation: 65 cases
Summary: While sprains are most common, the high number of nerve and brain injuries (139 cases) is concerning, as these often lead to permanent functional impairment.
Estimated Results:
- HK$0 – $100,000: 422 cases
- HK$100,001 – $200,000: 162 cases
- HK$200,001 – $500,000: 179 cases
- HK$500,001 – $1,000,000: 98 cases
- HK$1,000,001 – $2,000,000: 5 cases
- HK$2,000,001 – $10,000,000: 0 cases
- Over HK$10,000,000: 2 cases
Summary: Traffic claims show extreme polarization. While most stay below HK
$100k, two cases exceeded HK$ 10 million, reflecting the massive social cost of life-altering road collisions.
Mandatory Disclaimer
IMPORTANT: All compensation figures are generated by the “AI Compensation Calculator” based on user input. These are preliminary estimates only and not final actual compensation amounts. Final payouts depend on court rulings, liability apportionment, and medical evidence. Victims must seek formal legal advice from practicing lawyers.
Hashtag: #HKAccidentLawyers #HKCivilClaim #PersonalInjury #WorkInjury #CivilClaims #ClaimsData
The issuer is solely responsible for the content of this announcement.
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