Media OutReach
OPPO Ads Connect 2025 Southeast Asia Salon: Unlocking New Marketing Growth and Drafting a Business Blueprint
An important link between OPPO Ads and partners, Connect provides a new platform that aggregates multiple ecosystems. The salon event marks the first public engagement of OPPO Ads in the Southeast Asian market and is an important part of its globalization strategy. During the event, Head of OPPO Ads Overseas Sales and Operations Tim Chen, Product Director of OPPO Ads Kevin Wu, and AM Director of OPPO Ads Gavin Zou shared their perspectives on the long-term commercial capability building and innovative marketing solutions of OPPO Ads, and empowering advertisers in user acquisition, efficiency improvement, and long-term operations with a one-stop solution.
Enhancing the Terminal OS Ecosystem and Unlocking New Market Vitality
Tim Chen stated that in addition to solidifying its foothold in the Southeast Asian market, OPPO has continued to roll out significant advancements through its robust product matrix, channel strengths, and user influence. The Find X8 series has doubled its sales compared to its predecessor. Furthermore, OPPO’s international shipments continue to surge, securing the top spot in Southeast Asian markets in 2024. These achievements underscore OPPO’s strong market position and sway in Southeast Asia.
At the same time, OPPO Ads is becoming the preferred platform for international advertisers aiming to expand due to its unique commercial marketing value for three reasons:
- First, with its competitive pricing, OPPO Ads uses more proactive scenarios to help advertisers reach a large number of users more efficiently and maximize the advertising value.
- Second, advertisers can easily transition from reach to conversion, enhancing user value throughout the life cycle, and greatly boosting user engagement and retention by utilizing OPPO’s robust OS ecosystem.
- Finally, OPPO Ads offers a range of marketing solutions for advertisers in different industries and with different needs. These span pre-load cooperation and targeted delivery, as well as light-touch scenarios and deep engagements, satisfying the unique needs of advertisers and significantly increasing delivery efficiency and effectiveness.
OPPO Ads has dramatically expanded commercial use cases and traffic supply as the business has grown. In 2024, OPPO Ads’ request volume increased by 300% with the introduction of new commercial applications such as PUSH, global search listing, Shelf card, and local video Feeds, with 140 million monthly active users on Southeast Asia’s OS. In 2025, OPPO Ads will see significant advancements and growth in terms of shipment and traffic, as well as commercialization capabilities. The vast active user base provides a broad space for advertising placement and brings more marketing opportunities to advertisers.
Unlocking The “Retention” Code Through Product Iteration and Upgrade Hard Power
At the commercial product level, Kevin Wu introduced that OPPO Ads is leveraging cutting-edge technologies and innovation to iterate and update product capabilities across three key dimensions:
- Marketing Platform Capability Upgrade: OPPO Ads has comprehensively upgraded its marketing platform to include new features like splash screens, enabling advertisers to engage users across all scenarios and manage all types of promotions. During the mid-investment phase, the platform supports RTA (Real-Time API) optimization and utilizes multiple bidding strategies to help ensure backend conversion costs, effectively increasing backend ROI by over 10%. In the post-advertising phase, enhanced attribution capabilities and OS data monitoring cater to advertisers’ needs for effect attribution, making marketing results quantifiable.
- Programmatic Ad Efficiency Improvements: OPPO Ads has intensified efforts to boost the effectiveness of programmatic ads, facilitating DSP (demand-side platform) participation and optimizing advertising features across the board, greatly increasing exposure, winning bids, and engagement. It also allows DSP access to all traffic, leading to more than a 200% increase in request volume.
- PUSH Marketing Solution: OPPO Ads has explored the diverse applications of system scenarios and built a variety of commercial capabilities based on PUSH capabilities. Through capability upgrades such as “sticky on the top” and empowerment of style rights, the click-through rate and backend effects were greatly improved.
Along with offering advertisers more effective marketing options to improve target user reach, these iterations have helped OPPO’s business expand in terms of technology and innovation.
Device+: A Solution for One-Stop User Management
During the event, Gavin Zou unveiled the Device+ Marketing Solution, designed to help advertisers efficiently acquire large numbers of high-quality users, conduct user operations on the OPPO platform, and expand business boundaries. Based on OPPO’s massive mobile Internet ecosystem, Device+ offers global clients a one-stop user management service through preload, advertising, and ecosystem cooperation. It covers new user acquisition, user activity improvement, and user conversion, among other things, to meet clients’ user operation needs at various stages.
- Device+ preload cooperation: OPPO Ads can reach 24 million new device users in Southeast Asia annually through preload and PAI services. The services streamline the registration process, offer a special quick open feature for notifications, and increase the activation rates by over 20% by detecting the activation status of preload apps on the device side and promptly engaging with users.
- Device+ APP distribution: For users who have not installed the application, OPPO can flexibly reach them through effect advertising, and based on the system’s unique ADD download capability, we improve download and installation efficiency, as well as overall user acquisition efficiency by more than 30%.
- Device+ massive touchpoints: With the help of system-level data insights and user churn warning models, OPPO can activate each potential user promptly, reducing user churn rate by 10%, and optimizing network and application performance through LinkBoost and HyperBoost to improve user experience.
- Device+ pre-positioning: User conversion is one of the important indicators that advertisers care about in long-term management. Using OPPO’s unique system scenarios, users can use services without opening apps, such as search listing, shelf cards, and OPUSH, which attracts users as soon as they see them, improving user retention, transaction conversion rate, and click-through rates.
Future Outlook: Collaborating for Long-Term Success
The OPPO Ads Connect 2025 Southeast Asia Salon marks a significant step for OPPO Ads in the Southeast Asian market and serves as a vibrant platform for industry exchanges. During the roundtable, Jenny Wang, OPPO Ads Sales Director of Southeast Asia Area, Nita Wang, OPPO Ads Sales Director, and guests from leading companies such as Agoda, AIDC, DTI and AppsFlyer exchanged insights on Southeast Asian industry trends and marketing needs. They identified key challenges, strategized effective solutions, and discussed leveraging OPPO’s comprehensive advertising solutions to enhance user acquisition and user engagement.
This event demonstrates OPPO Ads’ innovative marketing value, outstanding OS system capabilities, and diversified solutions in commercial marketing, providing advertisers with more comprehensive support and more boundless business opportunities. Whether it is the development of emerging markets or the deep cultivation of mature markets, OPPO Ads is helping clients grow their businesses.
Looking ahead, OPPO Ads will continue to enhance its commercial capabilities and collaborate with ecosystem partners to explore new cooperative opportunities and promote ongoing industry growth and prosperity.
For more information, please follow the official OPPO Ads accounts on Facebook and Linkedin.Hashtag: #OPPOAds
The issuer is solely responsible for the content of this announcement.
For 12 days, the Spring Fair transformed VEC into a walkable map of 34 provinces, blending cuisine, culture and commerce inside Southeast Asia’s largest exhibition complex.
HANOI, VIETNAM – Media OutReach Newswire – 14 February 2026 – For nearly two weeks, the Spring Fair 2026 turned the Vietnam Exhibition Center into something few destinations manage to become: a condensed, high-definition portrait of an entire country.
As the fair drew to a close, what remains is not simply a tally of booths or sales figures, but the impression of a place that allowed visitors to move ‘through Vietnam’ at remarkable speed. Within a single afternoon, one could travel from the northern mountains to the Mekong Delta without leaving a 90-hectare venue on the outskirts of Hanoi.
Framed as “A Marketplace of 34 Provinces,” the event gathered regional economies, culinary traditions and cultural performances under one monumental roof. For many international visitors in Hanoi this spring, it became a defining stop on the city’s New Year cultural calendar.
A Country in One Afternoon
The scale was unapologetically large. More than 3,000 standard booths. Around 2,500 enterprises. Participation from 34 provinces and cities across Vietnam. Over 12 continuous days, the fair aimed for direct revenue of 1,000 billion VND and operated at a pace that rarely slowed.
Inside, the exhibition floor was organized into thematic zones such as “Vietnamese Cultural Essence” and “Vietnamese Agricultural Products – Connecting Spring”. The layout encouraged visitors to drift geographically. One moment, they stood in the northern region. Minutes later, they were tasting specialties from the south.
In the section representing Bắc Ninh, trays of bánh phu thê (sticky rice cake filled with mung bean paste, traditionally served at weddings) glowed under warm light. Nearby, vendors rolled out bánh cuốn Mao Điền (thin rice sheets wrapped around seasoned minced pork and wood ear mushrooms), the steam rising gently into the air. Nem chua (fermented pork sausage) was sliced into neat portions, while bundles of mì gạo chũ (sun-dried rice noodles from Bắc Giang) were arranged in pale, orderly stacks.
Further along, the scent shifted. At a booth from Sơn La, strips of thịt trâu gác bếp (smoked buffalo meat) were cut from darkened slabs and dipped into a dense sauce flecked with mắc khén (wild mountain pepper with a citrusy heat). The taste was smoky, slightly sweet and sharply spiced. At another stand, mắm tôm chua (fermented shrimp paste with chili and garlic) from Huế was wrapped with boiled pork belly and green banana slices, layered with fresh herbs to soften its tang.
In the southern cluster, bánh pía (flaky pastry filled with mung bean, salted egg yolk and durian) from Sóc Trăng were sliced while still warm, their layered crust collapsing delicately to reveal a rich interior. The aroma of durian lingered in the air, unmistakable and confident.
“I really liked how the space was designed according to each province’s characteristic… not only products, but also culture – music, people, traditional dress. It clearly shows very thoughtful experiential design,” said an American visitor during the event.
For business delegations, the appeal went beyond atmosphere.
“We came here to find Vietnamese partners for cashew nuts, cacao and coffee,” said Mandel V. Panizares, representative of Green Agricultural Products Trading in the Philippines. “Seeing the products directly and discussing at the booth; this ‘see and touch’ approach helps us evaluate quality and production capacity more clearly than just looking at profiles or images.”
Cultural performance threaded through the marketplace. Visitors found themselves mesmerized watching more than 50 performers in restored Nguyễn-era garments entered the main corridor for the “Hundred Flower Parade”. Gold embroidered nhật bình (formal imperial robes) shimmered beneath the hall’s lights. Ceremonial horses stepped carefully across polished floors as shoppers paused mid-conversation to watch.
“The parade is not just a performance, but a living cultural experience, where traditional Vietnamese attire, rituals, aesthetics and people exist together within the flow of daily life and commerce,” said Nguyen Thanh Nam, a member of the project team.
Across the 12 days, more than 40 cultural programs and hundreds of performances unfolded, including shows by the Vietnam Circus Federation and the Vietnam Puppet Theatre. Music, acrobatics and folk art existed in easy proximity to contract discussions and product demonstrations.
By the final weekend, it was clear that the Spring Fair had evolved into something more than an exhibition. It functioned as a temporary indoor festival city, layered with sound, flavor and movement.
The Platform Powering the Experience
The intensity of the experience was made possible by the Vietnam Exhibition Center itself.
Spanning 90 hectares, VEC is the largest exhibition complex in Southeast Asia and ranks among the top ten globally. At its core stands the Kim Quy Exhibition Hall, a 130,000 square meter column-free structure that provides uninterrupted interior space on a scale rarely seen in the region.
Built in just 10 months by Vingroup, Vietnam’s largest private conglomerate, and officially opened on August 19, 2025, the center welcomed 1.2 million visitors within its first three days of operation. Managing that volume required advanced crowd coordination, robust security systems and integrated logistics capable of operating at metropolitan scale.
The infrastructure extends well beyond the main hall. An 18-hectare parking area accommodates more than 10,000 vehicles. Nearly 1,200 electric vehicle charging ports form the largest EV charging station in Vietnam. Integrated storage zones, transport logistics and modern electronic payment systems allowed thousands of booths to operate simultaneously without visible strain.
VEC is also a member of the Bureau International des Expositions and serves as Vietnam’s official representative at global exhibition events, positioning it within the international exhibition circuit.
“We believe that, building upon this foundation, VEC will continue to thrive and evolve into a premier hub for major regional and international events. When operated at its full potential, VEC will emerge as a new symbol of a connected, prosperous, integrated, innovative, and sustainable Vietnam, thereby elevating our national standing in the country’s new era of ascent.”, said Mr. Tran Le Phuong, Chairman of the Board of Directors, Vietnam Exhibition Fair Center Joint Stock Company (VEFAC JSC).
During the Spring Fair, that capacity was visible in every operational detail. Corridors remained fluid at peak hours. Multiple stages operated without acoustic conflict. International delegations moved seamlessly between provincial booths.
“I highly appreciate the handicraft products of Hue and high-tech agricultural products of Thanh Hoa and Dong Thap,” said Ozasa Haruhiko, Chief Representative of JETRO Hanoi. “The diversity and quality here strengthen my confidence in Japan-Vietnam trade potential.”
As the 2026 edition concludes, the Spring Fair leaves behind more than transactions and photographs. It has demonstrated that Vietnam can stage large-scale exhibitions with cultural depth and operational precision inside world-class infrastructure.
Hashtag: #VEC #Vingroup
The issuer is solely responsible for the content of this announcement.
Helping Retail Investors Build Decision-Making Discipline in Volatile Markets
HONG KONG SAR – Media OutReach Newswire – 14 February 2026 – CrazyLive, a platform dedicated to investor education and behavioral finance research, today announced that it will host a free public investment seminar on March 8, 2026 (Sunday) at Hotel ICON in Hong Kong.
Titled “Investor Behavior and Decision-Making Frameworks in High-Volatility Environments,” the seminar is designed for retail investors seeking to improve decision-making discipline amid rising market volatility. The event will explore common cognitive biases and behavioral traps that often lead to emotional investing, and introduce a systematic and repeatable decision-making framework to help participants strengthen consistency, structure, and execution in real-world market conditions.
Warren Wang, Founder of CrazyLive, stated:
“Over the years, I have observed that many retail investors do not underperform because they lack intelligence or information, but because they lack discipline and structure. Volatility is not an exception—it is the market’s normal state. The key is whether investors have a clear and executable framework to reduce emotional interference. This seminar is designed to share practical tools and structured thinking approaches grounded in behavioral finance.”
The seminar will feature three seasoned financial market professionals as keynote speakers:
• Cecilia Kwok — Market Sentiment Specialist at CrazyLive and senior financial news anchor, with over 10 years of hands-on investment and trading experience.
• Angel Xu — Wharton School graduate (University of Pennsylvania); former Morgan Stanley (New York) analyst; currently a fund manager; CFA and FRM charterholder.
• Jolin Zhu — With over 17 years of experience in financial market research and trading, she has participated in large-scale asset management projects and institutional investment operations. She is a specially appointed lecturer for the National Association of Financial Market Institutional Investors (NAFMII) and an editorial board member of the China Asset Management Industry Development Report. She is also a CFA and FRM charterholder.
Key seminar topics will include behavioral bias analysis, case studies of common decision-making errors, and practical decision-support tools such as a streamlined decision checklist and a cash flow stress-testing framework. The discussion will also incorporate insights from recent market developments and volatility cycles.
CrazyLive emphasized that the seminar will focus strictly on academic framework sharing, market phenomenon analysis, and practical experience exchange. The event will not involve the promotion of any financial products, nor will it provide any return guarantees or investment advice.
Event Details
Date: March 8, 2026 (Sunday)
Time: 2:00 PM – 6:00 PM
Venue: Function Room 1–3, Hotel ICON, 17 Science Museum Road, Tsim Sha Tsui East, Kowloon, Hong Kong
Admission: Free of charge
Registration Link: https://crazylivehk.netlify.app/
Hashtag: #CrazyLive
The issuer is solely responsible for the content of this announcement.
About CrazyLive
CrazyLive is a platform dedicated to investor education and behavioral finance research. Founded by Warren Wang, CrazyLive provides global Chinese retail and institutional investors with structured knowledge frameworks and decision-support tools.
Guided by its core philosophy, “Clarity in a Complex World,” CrazyLive aims to help investors build systematic decision-making frameworks that are understandable, executable, and sustainable, enabling them to navigate complex and rapidly evolving financial markets.
Media OutReach
Media Architects Celebrates 25 Years of Innovation in Live Production Streaming and Video Learning Technologies
From DVD Authoring to Systems Integration
Founded on 20 January 2001 as DVD Power (Asia) Pte Ltd, the company was launched to address a gap in the local video production landscape. Its founder, a key member of Singapore’s first film school at Ngee Ann Polytechnic, had recently produced an award-winning interactive DVD and identified a gap in the market for professional DVD authoring services in Singapore.
Early milestones included authoring projects for New Line Cinema, Miramax Films, Columbia TriStar and Sony Pictures, as well as locally commissioned educational and heritage content for the Ministry of Education and the National Heritage Board. As DVD technology matured, the company shifted into systems integration, rebranding as Media Architects and expanding its offerings to support professional video workflows and technical training.
Following its 25th anniversary, Media Architects continues to evolve with the industry, building on its original vision while adapting to new technologies and client needs.
Continuous Evolution with Industry Trends
Over the past two decades, Media Architects has kept pace with the evolution of media technologies. These include collaborative editing systems (2006), computer-based live production systems (2008), file-based post-production workflows (2010), and bonded cellular streaming systems for remote broadcasting (2012). More recently, the company has focused on video learning platforms, auto-tracking camera solutions, and hybrid classroom systems.
Today, Media Architects supports more than 10 higher education institutions in Singapore with integrated systems that enable lecture recording, hybrid learning, and streamlined content delivery.
Pandemic-Era Pivot to Live Streaming Services
When the COVID-19 pandemic disrupted live events, Media Architects adapted quickly. Drawing on its early experience in bonded cellular systems, the company developed compact live production setups with robotic cameras and a minimal crew, allowing clients to conduct virtual AGMs and live broadcasts under social distancing restrictions.
These efforts led to the establishment of a new business vertical focused on live event video streaming services and virtual event service platforms, which continued to support clients throughout the pandemic and beyond.
Future Growth: AI Tools, Partnerships, and Regional Reach
A Milestone Tender Reflecting the Next Phase of Growth
Upon celebrating its 25th anniversary, the company has secured a significant milestone tender to design and implement a clinical observation and recording system with AI-powered video analysis and reporting for a major medical institution in Singapore. This project represents a clear step forward in the company’s transition from traditional AV integration to intelligent, data-driven ecosystems that support high-stakes education and training.
The deployment spans more than 20 specialised clinical training rooms and shared spaces, with provisions for future expansion. At the system’s core is a fully redundant Q-SYS architecture powered by dual Core X10 DSP engines. This setup ensures operational continuity during critical simulations and medical examinations. Audio is captured through high-fidelity, beamforming ceiling microphones, and all network traffic is handled by NETGEAR AVLine switches configured for high-throughput, low-latency AVoIP environments.
Centralised control is achieved through the Q-SYS platform, which unifies audio, video, and automation under a modern IT framework.
What distinguishes this project is the integration of AI-powered video analytics. The system leverages a SaaS platform to enable real-time transcription, video tagging, and structured AI-powered analysis based on clinical rubrics such as SBAR (Situation, Background, Assessment, Recommendation). This allows users to reference specific tagged moments during debriefs, providing objective, measurable feedback aligned with learning outcomes.
Students benefit directly from recorded sessions, instructor notes, transcripts, AI analysis, and reports saved to their accounts. This supports reflective practice, skill tracking, and individual learning progress. The implementation reflects Media Architects’ ongoing focus on scalable, systems-based innovation that transforms live video into actionable educational intelligence.
As the company embarks upon its next chapter, this project illustrates how its technical capabilities are now being applied to future-focused environments where reliability, adaptability, and data integration are essential.
Preparing the Team for the Next Chapter
In anticipation of future growth, Media Architects is focusing on organisational development and leadership transition. Current team leads are being supported through new hires and strategic mentorship, with plans for the founder to move into an advisory role. The company is also evaluating the addition of industry practitioners to strengthen its system solutioning capacity and broaden its technical depth.
“Our mission at Media Architects has always been to harness the transformative power of video technology. With the latest system, we aren’t just installing cameras; we are architecting an intelligent feedback loop for self-reflection and self-improvement. By integrating AI-powered transcription and analysis, we are turning clinical simulations into objective, measurable data that empowers the next generation of medical professionals.”
— Nick Tay, Founder and Managing Director, Media Architects Pte Ltd
Looking Ahead
Following its 25th anniversary, Media Architects remains committed to helping clients deliver high-impact content through integrated, future-ready technologies. Visit their website to learn more about their products and services.
Hashtag: #MediaArchitects #ProductionStreamingSolutions #25thAnniversary #TechInnovation
https://media-architects.asia/
The issuer is solely responsible for the content of this announcement.
About Media Architects
Media Architects Pte Ltd marked its 25th anniversary by redefining the boundaries of systems integration. Beyond our heritage in live production and video solutions, we are now pioneering the shift toward AI-driven, scalable AV ecosystems. From Singapore to the region’s leading broadcast and corporate hubs, Media Architects continues to engineer the intelligent platforms that transform how the world learns, communicates, and engages.
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