Media OutReach
CEA Drives Thailand’s Creative Industry Forward: Expanding Thai Music and Content into Asian and European Markets
Dr. Chakrit Pichyangkul, Executive Director of the Creative Economy Agency, stated, “The creative content and media industries—encompassing music, film, series, and animation—continue to thrive globally, particularly in the digital streaming era, which have made access to entertainment more seamless than ever. Additionally, the full-scale revival of concerts, music festivals, and cinemas in the post-COVID era has further accelerated this growth. For Thailand, these industries are expanding in line with global trends. Currently, the music business in Thailand is valued at 3-5 billion baht, while the film, series, and animation industries are worth approximately 18 billion baht. This sector has been attracting growing interest from both audiences and investors, domestically and internationally. A testament to this momentum is the recent success of Thai films and series, which have not only generated impressive revenues but have also secured screenings at international film festivals. A standout achievement is the critically acclaimed film How to Make Millions Before Grandma Dies, known locally as Lahn Mah, which was recently selected as one of 15 films shortlisted to determine the five final nominees for the Best International Feature Film category at the Academy Awards 2024. This recognition reinforces the immense potential of Thai creators in these industries and their ability to compete on the world stage.”
A crucial factor in propelling Thailand’s music and content industries towards global success lies in financial investment and sustained government support. This backing enables artists and content creators to produce high-quality work and consistently showcase their talent on the international stage. Countries that prioritize the development of their creative industries, such as South Korea, Japan, the United States, and the United Kingdom, have established dedicated agencies to support music businesses, screenwriters, and content creators. These agencies not only drive employment and attract foreign investment but also contribute significantly to measurable economic growth. Inspired by these successful models and recognizing the immense potential of Thailand’s music and content industries, the Creative Economy Agency (Public Organization), or CEA, has implemented the ‘Flagship Industries Project’ strategy within the Creative Content & Music sector. This initiative focuses on film, series, animation, and music, serving as a key economic driver that will generate substantial revenue for Thailand while solidifying the nation’s presence in the global creative economy.
CEA continues to propel Thailand’s music industry forward and strengthen the Thai Music Wave through the Music Exchange project, which is built on two core activities:
● PUSH – Supporting Thai artists in securing performance slots at international music festivals, helping them expand their fan base and introduce their music to global markets. Notable participating artists include 4EVE, Alec Orachi, WIM, and Polycat.
● PULL – Inviting international music festival organizers and business stakeholders to witness live performances by Thai artists while facilitating business matching sessions to foster networking and commercial opportunities.
This project is driven by the strategic development plan for Thailand’s creative music industry, with a focus on increasing economic value and propelling the industry onto the global stage. Beyond international exposure, CEA is committed to elevating the creative capabilities of Thai musicians, ensuring they remain competitive in the global arena (Strategy: Building Global Standard).
Additionally, the initiative emphasizes music intellectual property protection (Strategy: Promoting Music IP) and aims to strengthen the music business ecosystem (Strategy: Strengthening Music Business Ecosystem), fostering diversity and long-term industry sustainability. Over the past year, Music Exchange has successfully showcased Thai artists in key markets such as Japan, China, and South Korea, forging connections with major global businesses. Throughout 2024, the project has supported over 70 performances by Thai artists, attracting 78 music festival organizers and industry professionals from Asia-Pacific, Southeast Asia, Europe, and the United States. These efforts have facilitated more than 300 business opportunities, boosting international visibility for Thai artists and reaching a global audience with 35 million views.
In its mission to strengthen Thailand’s film, series, and animation industries, CEA has spearheaded the Content Lab initiative, designed to nurture and elevate Thai content creators from emerging talents to industry professionals. Through incubation programs, the initiative provides structured training courses tailored to both fundamental and advanced skills, ensuring that participants gain expertise relevant to the evolving demands of the content industry. Additionally, selected projects receive funding to develop their ideas into pilot projects, which can then be pitched to film studios and potential investors. A key highlight of the initiative is the launch of Thailand’s first-ever ‘Content Project Market’—a dedicated marketplace where participants from incubation Programs, as well as independent content creators, can showcase their projects to investors, paving the way for commercial production. In 2024 alone, Content Lab successfully upskilled over 288 participants, empowering them with essential content creation expertise. Moreover, one of the projects that received funding for pilot project development from Content Lab 2023, the film ‘Happy Monday(s)’ or Sawasdee Wan Jan(s) [สวัสดีวันจันทร์(ส)], has successfully transitioned into full-scale production. Produced by Neramitnung Film, the film was released in theaters on 20 February 2024.
Through these strategic initiatives, CEA continues to drive the Thai content industry forward, ensuring its creators are equipped with the tools, opportunities, and global exposure needed to thrive in international markets. Recognizing the immense potential and global growth opportunities for Thailand’s content and creative media industries, CEA is committed to continuing its support for both the Music Exchange and Content Lab initiatives in the coming year. For 2025, the Music Exchange project, led by the Subcommittee on Music Industry Development and CEA, will further drive Thailand’s soft power strategy in the music sector by promoting Thai artists on the international stage. The initiative aims to support over 100 artists and bands, enabling them to perform at world-renowned music festivals while also facilitating business-matching opportunities and global networking. The project will focus on connecting Thai record labels with international festival organizers in key markets across Asia and Europe, further strengthening the Thai Music Wave as a recognized global phenomenon. Meanwhile, the Content Lab program will refine its incubation curriculum to align with the evolving media consumption habits of modern audiences. The program aims to train and develop at least 170 mid-career professionals, equipping them with the skills needed to compete on the global stage. This effort is not only about nurturing talent but also about laying the foundation for a sustainable content industry ecosystem, ensuring that Thai creators can continuously innovate, produce, and generate long-term revenue. These initiatives are pivotal in preparing Thai artists and content creators for international competition, while also reinforcing a thriving creative ecosystem that fosters sustainable industry growth,” Dr. Chakrit concluded.
The Content Lab 2025 initiative is now entering its third consecutive year, continuing its mission to develop film and series projects by participants in Thailand’s film and series industries. Some of its incubation programs are already set to open for applications, providing opportunities for aspiring and mid-career creators to enhance their skills and take their developing projects to the next level. Meanwhile, this year marks the second year of the Music Exchange project, which is in its final stages of preparation, with details expected to be announced soon. Those interested in participating or following updates on these projects can stay informed via the CEA’s website: www.cea.or.th and the CEA’s official Facebook page.
Hashtag: #CEA
The issuer is solely responsible for the content of this announcement.
About the Creative Economy Agency (Public Organization)
The Creative Economy Agency (Public Organization), or CEA, is a specialized body tasked with promoting creativity as a key driving force behind the creative economy. The agency focuses on fostering growth across various creative industries, while also encouraging the production sector to apply creative thinking to enhance the value of products and services. This approach aims to elevate the competitive potential of businesses and the country on the global stage.
Media OutReach
The 1st Taiwan International Plant-Based Festival Launches in Singapore: Showcasing Taiwan’s Sustainable and Creative Farming and Aesthetics Through Mango Pineapples and Orchids
The Ministry of Agriculture stated that the festival’s first wave debuted from May 30 to June 1 during the “2026 Singapore Vesak Day Celebrations”. In partnership with Fo Guang Shan (Singapore), this initiative successfully integrated Taiwanese agricultural products into a religious, cultural, and festive setting for a cross-domain showcase. The event especially highlighted Taiwan’s new agricultural innovation, the “Mango Pineapple (Tainung No. 23)“. Celebrated for its delicate flesh and intense aroma, it blends a tropical mango-like fragrance with the perfect sweet-and-sour pineapple flavor, demonstrating Taiwan’s achievements in fruit breeding and quality research. On-site tasting sessions drew crowds of local residents, allowing Singaporean consumers to directly experience the sweet, juicy, and distinctive charm of Taiwan’s mango pineapples.
In addition to the featured fruits, Taiwanese floriculture emerged as a major highlight of the event. Premium Taiwanese Phalaenopsis (moth orchids) adorned the official Vesak Day banquet venue, with their elegant shapes, diverse colors, and exceptional longevity, proudly demonstrating the global competitiveness of Taiwan’s orchid industry in breeding and cultivation. Concurrently, Taiwanese Oncidium orchids—also known as dancing lady orchids—were seamlessly integrated into the decor at Fo Guang Shan (Singapore). This harmony of floral artistry and festive space beautifully presented a refined, elegant, and culturally rich aesthetic image of Taiwanese agriculture.
The Ministry of Agriculture noted that Singapore is Taiwan’s 9th-largest export market for agricultural products, with the export value reaching USD 130 million in 2025 (Year 114), making it a vital hub for Taiwan’s expansion into Southeast Asia and global high-end markets. The “Taiwan International Plant-Based Festival” is far more than a standard agricultural promotion; it is a premium brand showcase centered on plant-based dining, sustainable agriculture, and exquisite fruits and flowers. Through these festive experiences, culinary applications, and curated exhibitions, the initiative aims to deepen the Singaporean market’s recognition of and appreciation for Taiwanese agricultural products.
Hashtag: #MinistryofAgriculture #YMSpring
The issuer is solely responsible for the content of this announcement.
Media OutReach
Vinpearl Expands Partnerships In The Philippines, Strengthening Brand Presence Across Southeast Asia
The MoUs were signed during the Vietnam–Philippines Business Forum, held as part of the official visit by Party General Secretary and President Tô Lâm to the Republic of the Philippines.
The partnership with CAITO aims to enhance Vinpearl’s brand awareness within the Philippines’ travel trade community while creating additional opportunities to develop hospitality, entertainment and MICE offerings in Nha Trang, Phu Quoc and Da Nang. CAITO is currently one of the Philippines’ leading tourism organizations, with an extensive network of travel businesses across the region.
With Klook, one of Asia’s leading travel experience platforms, Vinpearl and VinWonders aim to expand their strategic collaboration across distribution, communications and tourism promotion in key international markets, particularly the Philippines and broader Southeast Asia. The partnership is expected to expand the presence of the Vinpearl–VinWonders ecosystem in major international markets, while further elevating Vietnam’s tourism image across global travel and digital media platforms.
Ms. Ngo Thi Huong, Chief Executive Officer of Vinpearl, shared: “Through these agreements in the Philippines, alongside a series of partnership initiatives in Thailand and Singapore, Vinpearl aims to drive high-quality inbound tourism to Vietnam, strengthen connectivity among ASEAN markets, and enhance the competitiveness of Vietnam’s tourism industry. With an integrated ecosystem spanning hospitality, entertainment, golf, and commercial services, Vinpearl remains committed to pioneering world-class experiences that contribute to positioning Vietnam as a leading destination in the Asia-Pacific region.”
Mr. Michelle Ho, Chief Executive Officer of Klook Philippines, said: “Vinpearl currently operates one of the region’s most distinctive tourism and entertainment ecosystems, with strong capabilities in integrating hospitality, theme parks and premium leisure experiences. We believe our partnership with Vinpearl will further enhance the appeal of Nha Trang, Phu Quoc and Da Nang among travelers across the region.”
Previously, during its business engagements in Thailand and Singapore, Vinpearl also entered into MoUs with Agoda, AirAsia MOVE, BeMyGuest and GlobalTix to expand international distribution channels for its hospitality, resort and travel experience offerings.
Together with the agreements established in the Philippines, this series of partnerships with leading regional players across aviation, travel trade, digital tourism, and travel distribution reflects Vinpearl’s ongoing efforts to build a comprehensive international market development network across Southeast Asia.
Beyond expanding its partner ecosystem, these collaborations provide a foundation for Vinpearl to strengthen its presence in key markets, engage more effectively with international travelers, and enhance the competitiveness of Vietnam’s tourism industry within the region.
Hashtag: #Vinpearl
The issuer is solely responsible for the content of this announcement.
About CAITO
CAITO (Calabarzon Alliance of Independent Tour Operators, Inc.) ONE CALABARZON is an association of independent travel businesses and tourism partners in the Philippines, established in 2020. With a rapidly expanding member network and close collaboration with the Philippines Department of Tourism (DOT), CAITO has become one of the country’s most dynamic tourism organizations, playing an active role in tourism promotion, business connectivity and international collaboration, particularly in the areas of MICE and B2B. The organization is anchored in a vision to promote Philippine destinations, tourism products, cultural heritage, cuisine, and services while strengthening the country’s tourism identity through collaboration, shared promotion, and collective growth.
About Klook
Klook is one of the leading travel experience platforms in the Asia-Pacific region, offering attractions, tours, transportation, accommodation, and travel services on a global scale. To date, Klook has recorded more than 65 million bookings across over 200 markets, supporting more than 40 payment methods alongside e-ticketing services and 24/7 customer support.
The platform currently operates a community of more than 30,000 content creators across 88 markets, helping promote tourism and inspire exploration for millions of travelers worldwide.
About Vinpearl
Vinpearl is Vietnam’s leading tourism, hospitality and entertainment brand, currently operating 60 properties across 20 provinces and cities nationwide. Its ecosystem includes a network of five-star hotels and resorts with more than 17,500 rooms; 16 VinWonders theme parks offering a wide range of attractions for all audiences; six world-class golf courses; and three international-standard convention centers and theaters under the VinPalace brand. The ecosystem also features two semi-wildlife conservation and care parks, an equestrian academy, and million-dollar live-action shows in Nha Trang and Phu Quoc, attracting millions of visitors each year.
Media OutReach
HKUST Announces the Appointment of Prof. King Li as the Founding Dean of Medicine
Following a rigorous global search, Prof. Li was selected for his exceptional track record in academic leadership, medical education, and biomedical innovation, as well as his unique experience in founding a new medical school.
Prof. Li previously served as Founding Dean of the Carle Illinois College of Medicine at the University of Illinois Urbana-Champaign (UIUC) from 2016 to 2021—one of the world’s pioneering engineering-based medical schools. During his tenure, he played a pivotal role in developing a technology-oriented curriculum, recruiting founding faculty, and building academic-clinical partnerships. Under his leadership, the College’s early graduating cohorts achieved a 100% pass rate in licensing examinations, reflecting the outstanding quality and rigorous standards of the programme.
An internationally distinguished physician-scientist and biomedical innovator, Prof. Li currently holds the titles of Dean Emeritus and Professor Emeritus at the Carle Illinois College of Medicine, as well as Adjunct Professor of Radiology at Stanford University School of Medicine. His career spans leading institutions including Stanford University, the U.S. National Institutes of Health, Weill Cornell Medical College, Wake Forest School of Medicine, and UIUC. He holds a Doctor of Medicine (with Honours) from the University of Toronto and an MBA from San José State University.
Prof. Li’s appointment comes at a pivotal moment as HKUST advances its plans to establish a new School of Medicine. The School will offer a four-year graduate-entry MBBS programme, with its inaugural cohort expected to commence in the 2028/29 academic year.
His experience aligns closely with HKUST’s vision to develop a future-ready medical school that integrates clinical excellence with engineering, data science, and emerging technologies. His proven approach to training physician-innovators—combining strong clinical foundations with interdisciplinary expertise—will provide a robust foundation for the School’s development, while being adapted to HKUST’s unique strengths in science and technology.
Known for his commitment to interdisciplinary collaboration, Prof. Li has consistently bridged fields such as radiology, bioengineering, computer science, and nanotechnology—an approach that will be instrumental in shaping HKUST’s innovative model of medical education.
Beyond medical education, Prof. Li is a highly accomplished innovator. He is a Fellow of the US National Academy of Inventors and has received the Gold Medal of the Association of University Radiologists. He is also a Fellow of several leading professional bodies, including the American College of Radiology, the American Institute for Medical and Biological Engineering, and the International Society for Magnetic Resonance in Medicine. He holds 20 issued patents across the United States, Australia, and Europe, and has founded a company based on his translational research.
Prof. Harry SHUM, Chairman of HKUST Council, said, “I would like to extend my warmest welcome to Prof. Li on his appointment as our Founding Dean of the School of Medicine. His proven expertise and experience are invaluable to the University as we plan to develop a distinctive model of medical education for the future. We have full confidence in his exceptional leadership in spearheading our medical school, which is one of the most significant undertakings in HKUST’s 35‑year history. The Council is committed to giving its support to ensure the success of the School.”
Prof. Nancy IP, President of HKUST, said, “Prof. Li brings a rare combination of founding dean experience, academic excellence, and a forward-looking vision for technology-driven medical education. His leadership will be central to building a medical school that is globally competitive, locally relevant, and impactful for Hong Kong and the wider region. We warmly welcome Prof. Li to the University and look forward to his leadership in the establishment of the HKUST School of Medicine, as well as in shaping a new generation of medical professionals and advancing innovation in healthcare. I also extend our sincere appreciation to the Search Committee, chaired by Ms. Edith SHIH (Vice-Chairperson of the Council), and its members including Prof. FOK Tai-Fai and Prof. Raymond LIANG for their dedication and diligence in completing this important international recruitment process.”
Prof. King Li, Founding Dean of the School of Medicine, said,”I am deeply honoured to be appointed as the Founding Dean of HKUST’s new School of Medicine. Returning to Hong Kong—where my roots are—to take on this role at HKUST and having the chance to give back through the place I grew up, is deeply meaningful to me. HKUST has a remarkable track record of turning bold visions into reality, and I am excited to build a medical school that reimagines physician training through the integration of engineering, data science, and biomedical innovation. Drawing on my experience and working closely with our partners in Hong Kong and the Greater Bay Area, I look forward to nurturing a new generation of physician-innovators who will transform healthcare for the benefit of patients and society.”
Born and raised in Hong Kong, Prof. Li brings with him a strong personal commitment to advancing Hong Kong as an international hub for medical education and innovation. He has long-standing ties with the local academic and medical communities.
The University community is expected to provide its full support to Prof. Li as he expands partnerships with teaching hospitals, the government, industry, and the global medical community, and further strengthens connections with the Greater Bay Area and other regions.
Hashtag: #HKUST
The issuer is solely responsible for the content of this announcement.
About The Hong Kong University of Science and Technology
The Hong Kong University of Science and Technology (HKUST) (
https://hkust.edu.hk/) is a world-class university known for its innovative education, research excellence, and impactful knowledge transfer. With a holistic and interdisciplinary pedagogy approach, HKUST was ranked 6th in the QS Asia University Rankings 2026, 3rd in the Times Higher Education’s Young University Rankings 2024, and 19th globally and 1st in Hong Kong in the Times Higher Education’s Impact Rankings 2025. Eleven HKUST subjects were ranked among the world’s top 50 in the QS World University Rankings by Subject 2026. In addition, in the Times Higher Education World University Rankings by Subject 2026, HKUST’s Computer Science discipline which encompasses areas such as artificial intelligence and machine learning, has been ranked No. 1 in Hong Kong for ten consecutive years. Our graduates are highly competitive, consistently ranking among the world’s top 30 most sought-after employees. In terms of research and entrepreneurship, over 80% of our work was rated “internationally excellent” or “world leading” in the Research Assessment Exercise 2020 of the Hong Kong’s University Grants Committee. As of May 2026, HKUST members have founded over 1,900 active start-ups, including 11 Unicorns and 22 exits (IPO or M&A).
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