Media OutReach

ZJLD Group FY2024 Performance Shows High-Quality and Stable Development with a Remarkable 116.3% Surge in Operating Cash Flow

Published

9 months ago

21/03/2025

Steadfastly Implements High-Quality Development Strategies and Optimize Channel Structures with a Focus on Global Market Expansion

HONG KONG SAR – Media OutReach Neswire – 21 March 2025 – ZJLD Group Inc. (“ZJLD” or the “Company”, together with the Company’s subsidiaries, collectively the “Group”) (SEHK stock code: 06979. HK), an outstanding representative in the Chinese baijiu industry and the first baijiu company listed in Hong Kong Stock Exchange, is pleased to announce its annual results for the fiscal year ended December 31, 2024 (“Fiscal Year 2024”, “FY2024” or the “Year”).

The key financial and business highlights are as follows:

	FY 2024 (for the year ended December 31, 2024) *(RMB’000)*	FY 2023 (for the year ended December 31, 2023) (RMB’000)

During the Year, the Group experienced a significant increase in net cash flow from operating activities,

Increased by Revenue 7,066,784 7,030,467 0.5% Gross profit 4,143,040 4,079,948 1.5% Gross profit margin 58.6% 58.0% 0.6 percentage points Net cash generated from/(used in) operating activities 781,003 361,226 116.3% Adjusted net profit (non-IFRS measure) 1,676,275 1,622,602 3.3% Adjusted net profit margin (non-IFRS measure) 23.7% 23.1% 0.6 percentage points demonstrating a stable upward trend that reflects financial health and long-term resilience. In 2022, the Company reported negative net operating cash flow; however, with continuous optimization of business structures and successful implementation of market strategies, net operating cash flow rose to approximately RMB360 million in 2023 and further escalated to about RMB780 million in 2024. This remarkable leap signifies the Company’s steadily improving financial framework and robust operations, showcasing operational resilience and financial confidence, while also reflecting the market’s strong trust in its products and business model.

As the primary growth engine of the Group, the flagship brand, Zhenjiu, has maintained its position as the fourth-largest sauce-aroma baijiu brand in China for two consecutive years (2023 and 2024)[1]. Additionally, the influence and market positioning of its premium and above products have been further solidified. Since the second quarter of 2024, the demand in the baijiu consumption market has remained subdued. To proactively address intense competition in traditional distribution channels, Zhenjiu has steadfastly adhered to its “Dual-Channel Growth Strategy,” consolidating traditional distributor networks while actively exploring emerging customers characterized by high social engagement and frequent baijiu consumption. Despite facing cyclical industry adjustments and market pressures during the Year, the sales revenue of Zhenjiu’s premium baijiu business division achieved impressive double-digit growth. Thanks to that, the Zhenjiu brand recorded a total revenue of approximately RMB4,479.7 million, accounting for approximately 63.4% of the Group’s total revenue.

The Board of Directors has proposed a final dividend of HKD0.21 per share for the year ended December 31, 2024 (2023: HKD0.18 per ordinary share), amounting to a total of HKD711.61 million, reflecting a substantial increase of 16.7% compared to the Fiscal Year 2023.

Navigating Multiple Challenges Amid Industry Adjustments: Timely Strategic Adjustments for Breakthrough Opportunities

In 2024, the baijiu industry experienced a sustained decline in consumer demand starting from the second quarter, with sluggish market dynamics. The Group swiftly assessed risks and proactively implemented measures to control inventory and stabilize pricing, ensuring healthy channel stock levels while balancing growth momentum. By focusing on four core pillars – brand, base liquor, distribution channels, and team capabilities – the Group reinforced its foundation, fostered continuous innovation, and actively adjusted strategies to navigate cyclical industry changes while exploring and seizing potential growth opportunities.

The flagship brand, Zhenjiu, capitalized on its rapidly rising brand influence to develop a series of well-defined expansion initiatives, such as actively exploring broader consumption scenarios for baijiu beyond traditional business contexts. The brand also pursued cross-sector collaborations, aiming to create diversified consumption scenarios and growth drivers. Additionally, the Group is committed to cultivating corporate client resources to expand orders from business-driven demand. Through the comprehensive implementation of Zhenjiu’s “Dual-Channel Growth Strategy,” the Group expanded its presence in emerging sales channels and among premium clientele, further enhancing the distributor network construction and effectively improving overall market competitiveness.

During the Year, Zhenjiu’s signature high-end tasting events and distillery tours were continuously elevated, strengthening the sales framework for its sealed storage baijiu while optimizing the allocation of marketing resources and costs. The Group also proactively reduced the proportion of certain mid-range and below products with lower-unit prices and profit margins sold via e-commerce platforms. For the fiscal year 2024, the Group reported a gross profit of approximately RMB4,143.0 million (FY2023: RMB 4,079.9 million), with a stable gross profit margin of 58.6%, marking an increase for four consecutive years.

Commitment to High-Quality Sustainable Development: Continuous Optimization of Distribution Network Management with a Focus on Global Expansion

The Group primarily distributes its baijiu products through a nationwide network of distributors and its direct sales team. In 2024, the Group reinforced channel monitoring by using digital tools and innovatively adjusted channel policies for premium and deluxe product series, thereby optimizing channel order and price stability. Simultaneously, by preferentially allocating resources to premium distributors, the Group further deepened its mutually beneficial partnerships with distributor partners. As a result, distributor sales revenue for Fiscal Year 2024 increased by 2.1% year-on-year to approximately RMB6,355.7 million (FY2023: RMB6,227.3 million), accounting for 89.9% of the Group’s total revenue.

Looking ahead to 2025, despite ongoing industry challenges, the Group remains steadfast in its core strategies of high-quality and sustainable development with a focus on brand building, product quality enhancement, and channel innovation. The Group plans to further expand diverse consumption scenarios, such as banquets, and explore segmented sales channels with high baijiu purchasing potential. At the same time, efforts will continue to advance the dual-channel growth model, optimize the distributor network structure, and upgrade experiential marketing initiatives, including high-end tasting events and distillery tours. This will be complemented by diversified promotional strategies, including short videos and landmark advertisements, to enhance brand outreach. The Group will also continue to invest in developing core premium products to meet varying consumer needs and consolidate its market position.

Four Major Brands: Three-Tier Growth Engines with Clear Strategic Positioning

The Group’s four major brands have gradually formed a three-tier growth engine with a clear and distinct strategic positioning. The flagship brand, Zhenjiu, primarily operates in the premium and above segments of the sauce-aroma baijiu market, serving as the Group’s key growth engine, demonstrating strong performance nationwide while leveraging the market potential of sauce-aroma baijiu. Li Du, as the second growth engine, specializes in premium and above price ranges for mixed-aroma baijiu, achieving rapid growth and further enhancing its development by increasing brand recognition and expanding its nationwide sales network. Xiang Jiao and Kai Kou Xiao stand as regionally dominant brands in Hunan, significantly contributing to the Company’s long-term stable growth. The Group’s product portfolio encompasses three aroma profiles (i.e., sauce-aroma, mixed-aroma, and strong-aroma) across diverse price ranges, primarily targeting premium and above baijiu markets to maximize the satisfaction of the diverse preferences of consumers in different regions. These three growth engines complement one another and collectively propel the Group’s sustainable and high-quality development.

ZJLD Group is actively expanding its global brand influence and making solid strides in its internationalization efforts. In April 2024, the Group successfully hosted the “The First Anniversary of ZJLD Listing cum 2024 International Development Trend of the National Treasure Li Du” seminar in Hong Kong and Macau, collaborating with 50 leading partners to explore the potential of the Li Du brand globally. In May, Li Du Song Banquet made a dazzling debut in Kyoto, Japan, marking its global premiere. This feast of Song Dynasty aesthetics signifies Li Du’s formal entry onto the international stage and establishes a vital platform for promoting exchanges between the Chinese and Japanese liquor industries. These initiatives have laid a solid foundation for the Group’s global expansion, showcasing its determination and confidence in realizing its international ambitions.

Mr. Wu Xiangdong, Founder and Chairman of ZJLD Group, stated, “As a private enterprise with warmth and a strong sense of social responsibility, crafting high-quality baijiu is the “core duty” of ZJLD Group. At the same time, our “key mission” is to provide consumers with exceptional baijiu while creating better lives for our partners and employees. Throughout our journey of corporate development, we have consistently upheld the principle of giving back to society and contributing to regional economic prosperity. Since 2009, the number of employment positions provided by the Group has increased 40-fold and tax contributions increased by 340-fold.

The year 2025 marks a significant milestone for the Group, as we celebrate the 50^th anniversary of Zhenjiu and solidify our vision of becoming a world-class baijiu enterprise. We will launch meticulously crafted affiliated products, strengthen our brand presence, and enhance our influence while comprehensively optimizing all aspects of production, management, and sales. The expectations of our consumers, the trust of our shareholders and partners, and the confidence placed in us by society are the driving forces behind our progress. With continuous innovation and a forward-looking approach, we aim to infuse new vitality into the baijiu industry, create greater value for our shareholders, and compose a new chapter of growth and development.”

[1] According to Frost & Sullivan’s data, based on revenue for 2023 and 2024, Zhenjiu ranks as the fourth largest sauce-aroma baijiu brand in China.

Hashtag: #ZJLD

The issuer is solely responsible for the content of this announcement.

About ZJLD Group Inc.

Zhen Jiu was established in 1975 in Zunyi, Kweichow, China’s primary production area of sauce-aroma baijiu. In 1988, it was honored with the National Quality Award at the 5th National Wine Appreciation Conference. In the same year, it was announced by the Protocol Department of the Ministry of Foreign Affairs, the Communication Department of the Ministry of Economy and Trade, and the Great Hall of the People Management Bureau to become one of the two sauce-aroma baijiu served at state banquets. It is also known as one of the “Three Representative Baijiu Brands in Kweichow”.

ZJLD Group Inc. is a leading baijiu group in China that is devoted to offering premium baijiu products, including sauce-aroma, mixed-aroma, and strong-aroma. According to Frost & Sullivan statistics, the flagship brand Zhenjiu has maintained its position for two consecutive years (2023 and 2024) as the fourth largest sauce-aroma baijiu brand in China and the third largest in Guizhou Province, based on revenue. The Company operates four baijiu brands in China, including two national baijiu, Zhen Jiu and Li Du, and two regional brands, Xiangjiao and Kaikouxiao. ZJLD prides itself on inheriting the time-honored baijiu-brewing techniques and reinvigorating them to develop iconic products. It strives to create a wide variety of aromatic and mellow baijiu products to meet the diverse preferences of consumers, seize broader market opportunities, and promote traditional Chinese baijiu culture.

Media OutReach

SIM Graduates Demonstrate Strong Employment Outcomes in High-Demand Sectors

Published

4 hours ago

21/12/2025

Media Outreach

SINGAPORE – Media OutReach Newswire – 21 December 2025 – As Singapore’s economy continues to evolve and sectors undergo rapid transformation, the need for adaptable, industry-ready talent remains paramount. The Singapore Institute of Management (SIM), one of the nation’s leading private education institutions, continues to play a significant role in equipping graduates with the competencies required to excel in a competitive labour market.

Findings from the SkillsFuture Singapore (SSG) Private Education Institution (PEI) Graduate Employment Survey 2023/2024 provide valuable insights into the employment landscape for PEI graduates. The survey reported that 74.8% of PEI graduates in the labour force secured employment within six months of graduation. Of this group, 46.4% attained full-time permanent roles, while others engaged in part-time, temporary or freelance employment.

Although overall employment rates reflect a slight softening in the job market, the median gross monthly salary for full-time permanent employment increased to S$3,500, signalling continued demand for qualified talent. Graduates in Information and Digital Technologies achieved the highest median salary at S$4,080, underscoring the strong market appetite for digital and technological skillsets, areas in which SIM’s IT and Computer Science programmes are well aligned.

SIM’s Business graduates also continue to perform competitively across the finance, technology and consulting sectors, leveraging analytical proficiency and global perspectives to contribute to multinational corporations and high-growth enterprises. In parallel, Arts and Social Sciences graduates are building meaningful careers in communications, media and the public service, where creativity, problem-solving and community engagement remain critical.

Graduate Success Pathways

The survey findings are reinforced by the varied experiences of SIM graduates who have progressed into competitive roles across multiple industries. Their journeys demonstrate how diverse learner profiles can achieve successful outcomes when supported by accessible pathways and industry-relevant learning.

Many SIM graduates enter programmes with different educational starting points — from polytechnic diplomas to mid-career transitions — and go on to advance through learning designed to strengthen both academic foundations and practical skills. Graduates have leveraged internationally recognised qualifications offered at SIM to secure positions in multinational organisations, high-growth technology firms, financial institutions, and public service agencies. Others pursue postgraduate education at reputable universities worldwide, building on their undergraduate success.

Students benefit from exposure to real-world environments through internships, applied industry projects and student leadership opportunities, which help build capabilities valued by employers. These experiences contribute to stronger career readiness and more resilient employability outcomes, supporting transitions into fast-moving sectors that are central to Singapore’s economic priorities.

Collectively, these pathways reflect SIM’s ongoing role in enabling talent progression — supporting students in unlocking new opportunities, whether beginning their careers, switching industries or enhancing their professional expertise.

SIM’s Contribution to Workforce Development

The survey findings underline the important contribution of private education pathways within Singapore’s broader talent ecosystem. While autonomous universities continue to report higher employment rates and salary outcomes, SIM remains a key provider of industry-relevant programmes that complement national skills priorities, serving a wide spectrum of learners and supporting their career advancement goals.

The upward salary trend among full-time permanent roles, together with strong performance in technology and business fields, indicates that SIM graduates are well-positioned to participate in sectors driving Singapore’s continued growth.

References:

Close To 3 in 4 Private Education Institution Graduates in Employment Within 6 Months After Graduation Amidst Overall Lower Hiring Demand – https://www.ssg.gov.sg/newsroom/close-to-3-in-4-private-education-institution-graduates-in-employment-within-6-months-after-graduation-amidst-overall-lower-hiring-demand/
From Undergrad to Postgrad: Paving the Way to the C-Suite – https://www.sim.edu.sg/articles-inspirations/from-undergrad-to-postgrad-paving-the-way-to-the-c-suite
How this graduate pivoted her career by pursuing a degree while working full time – https://www.sim.edu.sg/articles-inspirations/how-this-graduate-pivoted-her-career-by-pursuing-a-degree-while-working-full-time
How 6 internships, 4 hackathons, and CCAs paved the way for Ashley – https://www.sim.edu.sg/articles-inspirations/how-6-internships-4-hackathons-and-ccas-paved-the-way-for-ashley
The Power of a Second Chance – https://www.sim.edu.sg/articles-inspirations/the-power-of-a-second-chance

Hashtag: #SIMGlobalEducation #SIMGE #GlobalEducation #InternationalDegree #CareerReady #FutureSkills

The issuer is solely responsible for the content of this announcement.

About SIM Global Education

SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 16,000 full- and part-time students and adult learners, of which approximately 36% are international students hailing from over 50 countries.

SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.

For more information on SIM Global Education, visit sim.edu.sg

Media OutReach

SIM Career Fairs: Connecting Talent with Top Employers

Published

21 hours ago

20/12/2025

Media Outreach

SINGAPORE – Media OutReach Newswire – 20 December 2025 – The Singapore Institute of Management (SIM) reinforces its commitment to student success through flagship career fairs that connect graduates with leading employers across diverse industries. These initiatives form part of SIM’s comprehensive employability ecosystem, Career Connect, which integrates coaching, mentorship, internships, and high-visibility recruitment events. Supported by the CareerSense app, students enjoy centralized access to job listings and event registrations, ensuring a seamless career planning experience.

Two Opportunities to Engage Annually

SIM organizes two major career fairs each year, strategically aligned with industry hiring cycles. This biannual format provides flexibility for students seeking internships during their studies or full-time positions upon graduation.

DREAMS Career Fair – Flagship Event

DREAMS is SIM’s premier career fair, featuring over 100 leading companies from sectors such as finance, technology, logistics, and consulting. Participating employers include Big Four accounting firms, major banks, and multinational corporations. The event offers extensive networking opportunities, interactive employer booths, and on-the-spot interviews for internships and graduate roles. This serves as a powerful launchpad for students to secure meaningful career opportunities.

IGNITE Career & Internship Fair – Industry-Specific Networking

IGNITE is SIM’s targeted networking event focused on sectors such as accounting, banking, technology, and logistics. Unlike large-scale fairs, IGNITE facilitates smaller, more personalized interactions with recruiters, enabling students to engage in substantive conversations and build deeper connections. The event includes company talks offering insider insights into niche roles and career pathways, complemented by mentorship and personalized guidance.

From Campus to Corporate

Students at SIM leverage career fairs and employer engagement events to build clearer pathways into the workforce. Many approach these opportunities by researching participating organisations, strengthening their resumes and practising how to communicate their strengths effectively, steps that help them gain direct exposure to recruiters and better understand evolving industry expectations.

While early interaction at career fairs may not immediately result in internships or job offers, they have provided meaningful insights and networking opportunities that later contribute to successful applications. Through repeated engagement and improved preparation, students have been able to secure internships and full-time roles at major firms across different sectors.

These outcomes reflect how structured career development activities at SIM support students in strengthening both their technical and interpersonal competencies, expanding their professional networks and transitioning more confidently into competitive industries.

Beyond Recruitment: A Holistic Employability Ecosystem

SIM’s Career Connect integrates career fairs with sustained employability programming, skills workshops, mentorship initiatives such as Project Protégé, and internship matching via the CareerSense app. This holistic approach ensures students have repeated engagement with employers throughout the year and supports recognition through awards like the SIM EDGE awards, which celebrates the well-rounded development of students.

More than recruitment channels, these fairs exemplify SIM’s commitment to bridging talent, industry needs and employment opportunity. External coverage of DREAMS and IGNITE further validates SIM’s commitment in equipping graduates to thrive in an evolving job market.

References:

SIM Career Services Career Connect Overview – https://www.sim.edu.sg/degrees-diplomas/life-at-sim/career-services
How I Landed A Full-Time Job Before Graduating – https://www.sim.edu.sg/articles-inspirations/how-i-landed-a-full-time-job-before-graduating
External Coverage – DREAMS Career Fair @ SIM (CYS Global Remit) – https://www.cys.com.sg/post/dreams-career-fair-sim-unlocking-opportunities
IGNITE Career & Internship Fair – SCDF Career Outreach Listing – https://www.scdf.gov.sg/join-us/career-outreach-activities/2024/09/20/career-outreach-activities/sim-career—internship-fair—ignite-2024

Hashtag: #SIMGlobalEducation #SIMGE #GlobalEducation #InternationalDegree #CareerReady #FutureSkills

https://www.sim.edu.sg/

The issuer is solely responsible for the content of this announcement.

About SIM Global Education

For more information on SIM Global Education, visit sim.edu.sg

Media OutReach

SIM Introduces CareerSense, an AI-Based Career Guidance Platform for Students

Published

1 day ago

20/12/2025

Media Outreach

SINGAPORE – Media OutReach Newswire – 20 December 2025 – Singapore Institute of Management (SIM) introduces CareerSense, an AI-powered career guidance application designed to transform how students plan, prepare, and pursue their careers. This initiative reinforces SIM’s commitment to preparing learners for the future of work in an era where technology is reshaping industries and job roles at unprecedented speed.

CareerSense Matters in Today’s Job Market

The global workforce is evolving rapidly. Automation, digitalisation, and emerging technologies are creating new opportunities while presenting new challenges. Navigating this landscape requires more than academic credentials; it demands self-awareness, adaptability, and strategic planning.

CareerSense addresses these needs by combining artificial intelligence with career development expertise, offering a personalised, data-driven approach to job readiness. It functions as a comprehensive career coach, accessible anytime and anywhere.

Key Features That Set CareerSense Apart

CareerSense offers a comprehensive suite of features designed to empower students throughout their career journey. Its AI-driven VIPS profiling evaluates Values, Interests, Personality, and Skills to deliver personalised career recommendations aligned with individual strengths and aspirations. The smart resume builder provides real-time scoring and improvement tips, while the job-matching algorithm connects students to roles that fit their unique profiles. Through integrated access, students can RSVP for events, schedule advisory sessions, and apply for internships and job listings seamlessly. Additionally, the Employability Index measures job readiness and works alongside skill gap analysis and tailored course recommendations to help students stay competitive in today’s dynamic job market.

The Bigger Picture: Empowering Future-Ready Graduates

The future of work is shaped by constant change, technological disruption, and global connectivity. Employers seek individuals who are adaptable, self-aware, and equipped with relevant skills. CareerSense empowers students to take ownership of their career journey, understand their strengths, identify gaps, and build competencies that matter in the real world.

This initiative reflects SIM’s commitment to lifelong learning and employability, ensuring graduates are not only job-ready but future-ready. In a competitive market, CareerSense positions SIM learners as confident, agile professionals prepared to lead in the digital economy.

References: