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Creating a New Paradigm for Healthy Living: Gree’s “Dong Mingzhu Healthy Home” Opens First Beijing Flagship Store
The grand opening ceremony was livestreamed across multiple platforms — including Yangshipin, Douyin, and WeChat Channels — and attracted over 5.18 million viewers. Dong Mingzhu, Chairman and President of Gree Electric Appliances, remarked, “We warmly welcome friends from all walks of life to visit Dong Mingzhu Healthy Home. Gree has always been committed to providing consumers with high-quality home appliances, and this store embodies that commitment in its purest form. We place great importance on our retail footprint and will continue expanding to ensure consumers can easily enjoy Gree’s healthy, comfortable, and energy-efficient products and services.”
A Fresh Store Design Conveying the Philosophy of Health and Quality
Health is the foundation of a happy life and technology is its strongest ally. Responding to growing consumer demand for wellness, Gree’s first Beijing Dong Mingzhu Healthy Home store was designed around the core pillars of “Air-Water Quality-Nutrition.” Spanning 500 square meters, the store features five immersive experience zones — air conditioning, refrigeration, laundry, whole-home water purification, and small appliances — allowing visitors to fully experience the breadth of Gree’s ecosystem.
Leveraging an integrated online-to-offline traffic system, Gree seamlessly converts precise digital leads into deep in-store engagement and private-domain conversion, making healthy living more accessible than ever. In-store demonstrations include AI-driven dynamic temperature control and a “wind that doesn’t blow on you” airflow showcase, illustrating the balance between technology and wellbeing; water-purification visualizations, such as comparative TDS testing and heavy-metal adsorption demonstrations, that let visitors witness the purity revolution firsthand; and end-to-end technology demonstrations from fresh-flower refrigeration to Gree’s intelligent range-hood and cooktop suite, closing the loop from preservation to cooking.
Quality Appliances Made by Gree: Turning Trust into a Legacy of Quality
For more than 30 years, Gree has earned the reputation of producing the industry’s finest air conditioners. Today, under a diversified strategy, its product portfolio spans household and commercial HVAC, refrigerators, washing machines, water heaters, kitchen appliances, environmental devices, smart buildings, and smart-home solutions, realizing the transition from “Good Air Conditioners, Made by Gree” to “Good Appliances, Made by Gree.” To break the association of “Gree = air conditioners,” the new store format solidifies Gree’s identity as a whole-home appliance brand offering one-stop solutions.
The “Dong Mingzhu” trademark has been registered to Gree Electric Appliances since 2015 and is wholly owned by the company. At Dong Mingzhu Healthy Home, technology transcends cold specifications to become a warm guardian of everyday life. In 2025, Gree-branded refrigerators will launch nationwide, while the Jinghong brand continues expanding its lineup, further enriching Gree’s comprehensive appliance ecosystem.
Consumer-Centric Excellence in Service
Through scenario re-construction and channel innovation, Gree’s Dong Mingzhu Healthy Home transforms the abstract notion of “healthy living” into a tangible, participatory, and sustainable business ecosystem. Beyond product displays — spanning air conditioning, kitchen appliances, refrigeration, laundry, and more — the store includes a coffee lounge, interactive experience zones, and smart demonstration areas, creating a “family living room” that blends shopping, leisure, socializing, and sharing. Professional experience consultants provide personalized, empathetic service to meet each visitor’s unique needs.
Gree plans to open 3,000 Dong Mingzhu Healthy Home stores nationwide in 2025, further amplifying its brand influence. The Beijing flagship store exemplifies meticulous attention to detail and a steadfast commitment to delivering an exceptional consumer experience.
This strategic upgrade not only refreshes Gree’s brand image but also serves as a growth engine for its partners. Driven by technological innovation, Gree will continue introducing high-quality healthy home appliances, using immersive scenario-based experiences and warm, professional service, to ensure every visitor to Dong Mingzhu Healthy Home discovers a lifestyle where they can “breathe in freshness, savor pure water, and embrace a diet brimming with vitality.”
Hashtag: #Gree
The issuer is solely responsible for the content of this announcement.
Enhancing Waterproofing Excellence
Under this partnership, Mapei Far East will become the official supplier of waterproofing materials for Eternity. This collaboration aims to redefine waterproofing standards across sectors such as construction, real estate development, and infrastructure. Customers will benefit from an expanded range of reliable, durable, and efficient products and solutions.
“We are thrilled to partner with Mapei, whose reputation for innovation and sustainability aligns perfectly with our mission to deliver top-tier waterproofing solutions,” said Leo Zi Ming, Director.
Key Highlights of the Partnership
Set to officially commence in Q1 2025, the partnership will kick off with the following initiatives:
- To introduce the collaboration through joint initiatives
- To organise product training sessions for Eternity’s applicators and sales teams.
- To hold technical workshops and product demonstrations for industry professionals and customers.
Furthermore, collaborative initiatives will be introduced to advance eco-friendly waterproofing solutions and support sustainable construction practices. Innovative solutions, such as self-healing systems and quick-curing membranes, are also slated to be unveiled.
Long-Term Vision
Eternity collaborates with established materials suppliers like Mapei to support its commitment to innovation, quality, and sustainability in waterproofing solutions. Eternity plans to expand this partnership across Southeast Asia to further underline their shared vision of shaping the future of waterproofing.
“This partnership marks a step forward for the waterproofing industry in Singapore and beyond. Together, we will drive innovation, enhance durability, and set new standards for sustainable construction,” said Leo Zi Ming, Director.
Hashtag: #waterproofingcompany #waterproofingcontractor #waterproofingspecialist #mapeifareast #eternitywaterproofing
https://www.eternity.com.sg/
https://www.facebook.com/ewppl?mibextid=ZbWKwL
The issuer is solely responsible for the content of this announcement.
About Eternity
With over 20 years of industry experience, Eternity provides customised waterproofing services in Singapore. Their approach allows them to address unique conditions, such as Singapore’s tropical climate, and meet the specific demands of residential, commercial, or infrastructure projects.
About Mapei
In the Asia Pacific, MAPEI has made its presence felt since 1989 when Mapei Far East Pte Ltd was constituted in Singapore.
Production facilities began from 1995, serving both the domestic and export markets. We are a Singapore Green Building Council (SGBC) member with products certified in the Adhesives, Resilient, Building, Wall Coatings, Floorings and Waterproofings lines.
Presently, Singapore is the regional base for the Management of MAPEI Group in the Asia-Pacific. There are Mapei companies in 11 countries with plants in Korea, China, India, Vietnam, Malaysia, Singapore, Australia, Indonesia and trading subsidiaries in Hong Kong, New Zealand and Philippines.
Mapei Far East is part of Mapei SpA, founded in 1937 and headquartered in Milan, Italy. To date, the Mapei group has 96 subsidiaries in 57 different countries with a turnover of more than 4.2 billion euros. With more than 93 plants across 5 continents and in more than 36 different countries, we strive to bring our expertise to every building site around the world.
“Driven by the need for modern financial tools, the shipping industry is rapidly embracing technology,” said Coco He, Head of Global Institutions. “Our maritime payments solution enables shipping companies to efficiently digitise their payments, including payroll and vendor disbursements, leading to significant cost reductions. Through the SUNRATE platform, seafarers also gain access to simple and convenient modern tools for sending, receiving, and spending money, both onboard and ashore.”
Salaries are directly deposited into seafarers’ SUNRATE commercial cards, accessible via the SUNRATE platform. This allows instant global access to funds, overseas transfers, card-to-card transactions, and online shopping, anywhere.
SUNRATE offers a comprehensive solution designed to address the complex payment challenges faced by maritime companies. By integrating ‘International Payments’ and ‘Global Collection’ capabilities, SUNRATE empowers shipping companies to make payments in over 130 currencies to 190+ countries and regions and collect payments globally in more than 30 currencies.
Hashtag: #SUNRATE
The issuer is solely responsible for the content of this announcement.
About SUNRATE
SUNRATE is a global payment and treasury management platform for businesses worldwide. Since its inception in 2016, SUNRATE has been recognised as a leading solution provider and has enabled companies to operate and scale both locally and globally in 190+ countries and regions with its cutting-edge proprietary platform, extensive global network, and robust APIs.
With its global business headquarters in Singapore and offices in Hong Kong, Jakarta, London, and Shanghai, SUNRATE partners with the top global financial institutions, such as Citibank, Standard Chartered, Barclays, J.P. Morgan and is the principal member of both Mastercard and Visa. To learn more about SUNRATE, visit https://www.sunrate.com/
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SWISS REJU Ranks Number 1 in “Sunday More Beauty 100 Award”, Breaking Record with 8 Major Wins
Luxury beauty brand SWISS REJU is Hong Kong’s No.1 Best Body Slimming and Contouring Provider, according to Sunday More Beauty 100 Award Annual Rankings.
HONG KONG SAR – Media OutReach Newswire – 25 March 2025 – Luxury beauty brand SWISS REJU is Hong Kong’s No.1 Best Body Slimming and Contouring Provider, according to Sunday More Beauty 100 Award Annual Rankings. This honour is particularly meaningful, as it is the 8th consecutive award won by the brand, after major recognitions from HK01, Cosmopolitan, JESSICA etc. The latest winning streak reflects a strong and consistent record of exceptional service and satisfactory body contouring outcomes SWISS REJU provides.
Each year, Sunday More’s Beauty 100 Award evaluates brands based on verified customer feedback, real expert panel evaluation, and a robust editorial review process. Earning a place on this competitive and prestigious list is a testament to the quality and efficacy of SWISS REJU’s signature body contouring treatment K-Lipolysis. More 100 Awards are presented across a wide selection of categories, from beauty products to slimming services, and only established brands with excellent reputation are eligible to compete.
“We are delighted to commence the year in such a positive manner, we are incredibly honored to be recognised in this prestigious award. Thank you Sunday More for rewarding us as the No.1 Best Body Contouring Treatment!” says the spokesperson of SWISS REJU.
SWISS REJU Ranks Number 1 in Sunday More Beauty 100 Award, Breaking Record with 8 Major Wins
SWISS REJU is dedicated to delivering FDA and European CE approved beauty solutions, aiming to meet the growing demand of aesthetic medical services in Hong Kong. This year, the brand is introducing international superstar BTL EXION to Hong Kong clients. Designed by BTL Industries, one of the world’s major manufacturers of medical equipments, BTL EXION is an A.I. empowered medical platform which is clinically proven to increase hyaluronic acid by +224%, collagen by +47%, and elastin by +50%. This latest addition to SWISS REJU’s signature body contouring treatment “K-Lipolysis” with BTL EXION, elevates body contouring results to a whole new level.
BTL EXION’s Patented Monopolar RF combined with Targeted Ultrasound (TUS), is a powerful dual energy output system, enables SWISS REJU’s fat-reducing treatment with latest artificial intelligence. The patented technology has been clinically proven to increase hyaluronic acid by +224%, collagen by +47%, and elastin by +50%.
On top of the latest international sensations BTL EXION and Winback, SWISS REJU is also bringing cutting edge beauty technologies from leading manufacturers from all over the world. Highlights include:
- ATP Lipo X, a dual RF/Ultrasound terminal which can increase cellular power ATP generation, making it a multipurpose platform that improves not only body shape but overall wellness.
- Smartlux Laser, a new type of laser recommended by dermatologists in Hollywood to help their celebrity clients robustly increase collagen generation.
- Yaman Queen Lift, a patented skin firming and face contouring energy platform from Japan.
“We are very excited to be part of the Sunday More Beauty Awards and we look forward to helping our clients to enhance their beauty outcomes.” said the spokesperson for SWISS REJU.
To learn more about SWISS REJU, visit http://www.reju.hk
Hashtag: #SWISSREJU #Klipolysis
http://www.reju.hkThe issuer is solely responsible for the content of this announcement.
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