Media OutReach
AnyMind Group’s AnyTag extends support for influencer discovery, campaigns and analytics on Xiaohongshu
Empowering Marketers with Deeper Insights into China’s Leading Lifestyle Platform
SINGAPORE – Media OutReach Newswire – 24 March 2025 – AnyMind Group [TSE:5027], a Business-Process-as-a-Service company for marketing, e-commerce and digital transformation, has today announced that its influencer marketing platform, AnyTag, now supports users to run influencer discovery, influencer marketing campaigns and campaign analytics on one of China’s fastest-growing social media platforms, Xiaohongshu. This announcement follows AnyMind Group being named a first-tier partner of Xiaohongshu on February 3rd, 2025.
The move enables marketers to easily discover influencers, activate, manage, analyze and attribute influencer marketing campaigns across various platforms, including Instagram, TikTok, Facebook, X, YouTube, Threads, Douyin, and now Xiaohongshu, all through a single interface.
Xiaohongshu boasts a vast user base, predominantly comprising young, trend-conscious consumers who actively seek product recommendations, travel tips, and lifestyle content. By incorporating Xiaohongshu data into AnyTag, users can now leverage Xiaohongshu data to streamline the influencer discovery and collaboration process. The integration provides access to key data points such as follower demographics and engagement insights, enabling users to identify influencers whose content aligns with their brand and campaign goals, including:
- Audience Demographics: Users can access follower demographics and interest topic distribution, along with the identification of the original source and the exact province and city within China where followers are from.
- Engagement Insights: Insights into an influencer’s posting habits, average engagement metrics and content categories
- Post Details: Access to post content and pricing from an influencer
This expansion underscores AnyMind Group’s commitment to provide a robust end-to-end solution that caters to the evolving needs of marketers aiming to reach social media users across APAC and the Middle East, including Chinese users. By leveraging AnyTag’s robust capabilities, brands can now craft more targeted and effective influencer marketing campaigns on Xiaohongshu, alongside campaigns on leading global social media platforms.
Kosuke Sogo, CEO and co-founder of AnyMind Group, said: “Apart from recently adding AI-powered capabilities to help marketers achieve more on AnyTag, we’re continuing to expand the scale and connectivity of our platform. Ultimately, we want to make influencer marketing more accessible for marketers, whether within Asia or those looking to drive impact on audiences in Asia.”
AnyMind Group launched AnyTag in 2016, and the platform now provides features that provide marketers with breadth and depth in influencer marketing, from robust insights into influencers across the region, the ability to track the impact of influencer marketing campaigns to business results, and functionalities to run affiliate marketing-based campaigns with influencers, to identification of influencer and content trends across the region and social media analytics. The company also recently launched GenAI-based features on the platform, such as automated campaign brief creation and multi-modal influencer search and recommendations, that learn from data of over 945,000 influencers and influencer data points and more than 12,000 influencer marketing campaigns.Hashtag: #AnyMindGroup #Xiaohongshu #AnyTag #Data #BPaaS #InfluencerMarketing #Marketing
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About AnyMind Group
Founded in April 2016, AnyMind Group [TSE:5027] is a Business-Process-as-a-Service company for marketing, e-commerce and digital transformation. The company provides two broad offerings to brands and businesses, publishers and influencers: Brand Commerce and Partner Growth. Brand Commerce provides businesses with the company’s platforms for manufacturing, e-commerce enablement, live commerce, marketing, logistics and AI utilization, whilst Partner Growth provides web and mobile app publishers along with influencers and content creators with platforms for monetization and optimization. AnyMind Group has over 1,900 staff across 24 offices in 15 markets, including Singapore, Thailand, Indonesia, Vietnam, Cambodia, Malaysia, the Philippines, Hong Kong, Taiwan, Mainland China, Japan, India, the United Arab Emirates, South Korea, and Saudi Arabia.
About BPaaS
Business-Process-as-a-Service (BPaaS) is a business model that merges and creates an additional layer of value on top of Software-as-a-Service or SaaS (software-centric) and Business Process Outsourcing or BPO (operations-centric), by providing greater flexibility and scalability to the entire business process lifecycle. Through BPaaS, enterprises can tap into agile and adaptive end-to-end process lifecycle management through a combination of technology and operations teams that leverage on local and regional best practices, for the designing, development, implementation, optimization, and automation across the business process.
Hong Kong has a strong, long-standing and ever-growing relationship with the Gulf region including Saudi Arabia and the UAE, marked by increasing co-operation in finance, trade, and investment. The city’s merchandise trade with the Cooperation Council for the Arab States of the Gulf reached US$21.6 billion in 2023. These partnerships are further strengthened through initiatives such as the Belt and Road Initiative, which fosters greater connectivity and economic opportunities.
“Amid an increasingly complex global landscape and geopolitical uncertainties, countries in the Middle East are actively diversifying their investments. Hong Kong, as a global financial centre and a ‘super connector’ between the Mainland, Asia, and the rest of the world, is uniquely positioned to support this shift,” said Mr Ng. “Under the ‘one country, two systems’ principle, our city offers a robust legal system, free flow of capital and information, and internationally aligned regulations. Beyond finance, Hong Kong is also a hub for trade, logistics, innovation and professional services. It serves as a gateway for Middle Eastern partners to tap into the Mainland and the broader Asia-Pacific region.”
As part of its commitment to financial diversification, the city has developed a supportive platform for Islamic finance, including sukuk issuance and tax law amendments to ensure a level playing field with conventional bonds and the successful launch of three government sukuk. It continues to welcome more Islamic financial institutions and products to leverage Hong Kong’s international financial platform and tap into opportunities across Asia and the Mainland.
During his visit to Riyadh, Jeddah and Dubai, Mr Ng will participate in numerous high-level business roundtables co-organised with Asia House, bringing together representatives from prominent businesses, family offices, and investors. He will also meet with representatives from leading Middle Eastern companies and discuss how establishing a presence in Hong Kong can drive their global expansion strategies.
These engagements aim to strengthen economic ties, foster collaboration, and attract more businesses from the Middle East to invest and expand through Hong Kong. By leveraging Hong Kong’s unique position as a global financial and multinational supply chain management hub, InvestHK seeks to facilitate mutually beneficial partnerships that drive innovation and growth across regions.
Hashtag: #InvestHK
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Elevate Corporate Team-Building Events with Fun and Engaging Carnival Activities
SINGAPORE – Media OutReach Newswire – 5 April 2025 – Ditch the dull boardroom activities—The Carnival Fair is revolutionizing corporate team-building with thrilling carnival experiences that drive collaboration and fun! The Carnival Fair is redefining workplace bonding with its newly launched corporate event solutions—designed to inject fun, excitement, and team spirit into professional gatherings.
From nostalgic carnival game booths to interactive fringe activities, The Carnival Fair offers a customized event experience that fits any corporate need. Whether it’s a company retreat, annual appreciation event, family day, or team-building day, businesses can now elevate their events with engaging, stress-free entertainment.
“Team-building should go beyond standard icebreakers. It should be an immersive experience that sparks laughter, camaraderie, and lasting connections,” said Jaylon, CEO at The Carnival Fair. “Our tailored corporate event solutions break the mold, offering a unique and stress-free way for companies to energize their teams.”
The Carnival Fair’s corporate packages include:
Classic & Interactive Carnival Games – Test skills, teamwork, and friendly competition.
Live Food Stations – Enjoy crowd-favorite carnival treats like popcorn, cotton candy, and gourmet bites.
Fringe Activities & Entertainment – From roving magicians to caricature artists, bring extra excitement to your event.
Themed Decorations & Branding – Customizable setups to match corporate branding or event themes.
As a one-stop event provider, The Carnival Fair ensures seamless execution, from planning to setup and entertainment. Whether companies are looking to boost morale, celebrate achievements, or strengthen team bonding, these corporate event solutions provide a refreshing alternative to traditional corporate events.
For more information on how to bring The Carnival Fair’s corporate event solutions to your next team-building, team bonding, or family day gathering, visit www.thecarnivalfair.com.sg or email us at hello@thecarnivalfair.com.sg.
Hashtag: #TheCarnivalFair
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The Carnival Fair
The Carnival Fair brings the magic of the carnival to life with carnival game rentals, carnival event planning, and family day services. From thrilling games and bouncy castle rentals to delicious snack stations and vibrant decorations, we provide everything to make any event unforgettable. Perfect for corporate events, school carnivals, or family gatherings, we create stress-free and spectacular carnival experiences tailored just for you.
Financial portal FXDailyInfo recognised Octa as ‘The Most Innovative Broker 2025’. With this award under its belt, Octa broker has already gained 10 industry accolades in 2025 celebrating its progress in enhancing its proprietary trading solution.
OctaTrader’s innovative features
Showing an unfailing commitment to building a modern, data-driven trading experience, Octa broker has recently introduced new cutting-edge features to its trading platform, OctaTrader. With OctaTrader, Octa aims to drive a transparent and efficient trading process that allows for more precision in decision-making and less cognitive load.
OctaTrader offers a seamless cross-device trading experience enhanced with powerful personalisation capabilities—and extensive use of AI. The platform currently incorporates two proprietary AI-based tools, AI Pattern Recognition and OctaVision, as well as a trading insight feed, Space.
OctaVision
OctaVision is an accessible AI-powered analytical tool within the OctaTrader platform. It allows traders to analyse an individual closed order or a whole trading session in bulk. As a detailed and personalised source of trading feedback, OctaVision is indispensable as an objective, impersonal mentor who helps you hone your skills, strategies, and practices step by step. OctaVision uses plain language to highlight strengths and weaknesses in your decision-making approach. OctaVision can significantly improve your trading results by supporting its conclusions with relevant data from your historical trades while providing personalised, actionable advice.
Pattern Recognition
The OctaTrader’s AI Pattern Recognition tool scans a vast database of historical data to find the most relevant technical analysis patterns for a chosen instrument and time frame. It first automatically analyses current price dynamics and then uses machine learning algorithms to highlight actionable trends.
Embedded in the Octa app, AI Pattern Recognition currently covers all the tradable assets available on the OctaTrader platform and is easily customisable to fit the client’s trading style.
Space
Space is an expert-curated feed within the OctaTrader platform. It allows you to connect and collaborate with like-minded traders while staying up-to-date with the most relevant market trends and developments. By adjusting the feed according to your trading style and preferences, Space provides personalised guidance to keep you in touch with highly volatile markets.
Space’s real-time market insights include:
- pattern analysis
- technical and fundamental analysis
- educational tips
- quick flow to turn an idea into a trade.
About the FXDailyInfo award
Issued by a leading financial portal, FXDailyInfo Forex Brokers Award 2025 recognises top-performing brokers worldwide. An independent panel of industry experts evaluates brokers based on key criteria like pricing, execution speeds, platform quality, research tools, and customer support. The award celebrates excellence in the dynamic, fast-paced trading landscape.
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Disclaimer: Trading involves risks and may not be suitable for all investors. Use your expertise wisely and evaluate all associated risks before making an investment decision.
Hashtag: #Octa
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Octa
Octa is an international CFD broker that has been providing online trading services worldwide since 2011. It offers commission-free access to financial markets and various services used by clients from 180 countries who have opened more than 52 million trading accounts. To help its clients reach their investment goals, Octa offers free educational webinars, articles, and analytical tools.
The company is involved in a comprehensive network of charitable and humanitarian initiatives, including the improvement of educational infrastructure and short-notice relief projects supporting local communities.
In Southeast Asia, Octa received the ‘Best Trading Platform Malaysia 2024’ and the ‘Most Reliable Broker Asia 2023’ awards from Brands and Business Magazine and International Global Forex Awards, respectively.
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