Media OutReach
FabriX Returns to ComplexCon Hong Kong
Revolutionizing Fashion: FabriX Leads the Digital Shift from Hong Kong to the World Redefining How Fashion is Created, Experienced & Sold
HONG KONG SAR – Media OutReach Newswire – 25 March 2025 – After a triumphant debut at ComplexCon Hong Kong last year, the leading digital fashion solution platform FabriX is thrilled to return in 2025, once again acting as a super-connector between fashion designers and tech innovators.
FabriX bridges advanced digital solutions with the fashion industry, empowering designers and brands to overcome age-old challenges and thrive in an ever-evolving industry. This year, the spotlight is firmly on an innovative “on-demand” fashion business model, which redefines how designers and customers interact and engage; as well as reshaping how fashion is created, consumed, and experienced. At ComplexCon’s marketplace bazaar, FabriX is debuting the digital experience of “see now, try now and order now” to all visitors.
Tackling Industry Challenges, Bridging Tradition and Innovation
How FabriX Reshapes Fashion’s Design, Retail Model and Revitalizes Traditional Brands
Founded in Hong Kong in 2022 with support from the Cultural and Creative Industries Development Agency (CCIDA) and PMQ, FabriX was born with the mission to promote Hong Kong’s digital fashion on virtual runways worldwide. Its role has since expanded into an international digital fashion hub and marketplace, fostering innovation and driving artistic breakthroughs alongside commercial opportunities. Acting as a catalyst for creativity and an advocate of digital fashion, FabriX inspires designers to explore bold ideas and push the boundaries of what’s possible in fashion.
FabriX returns to ComplexCon Hong Kong for the second time, reinforcing the deep connection with the designers and our target audience, Gen Z, who is highly engaged with digital culture, drawn to innovative and creative experiences. As a leading platform for next-gen fashion consumers, ComplexCon provides the perfect environment to test and refine FabriX’s latest digital fashion business model.
Through augmented reality (AR) virtual try-ons and pre-orders, real-time market feedback can be gathered and forecasted, streamlining resources and revenue planning for designers. More than just marketing, seamless AR try-ons, online payments, and pre-orders are part of a fully integrated consumer experience. At ComplexCon 2025, FabriX is setting the stage for the future of digital fashion retail.
Over the years, FabriX has made its mark on the global stage, presenting its innovations at events like FW2023 London Fashion Week, FW2024 Paris Fashion Week, and FW2025 Pitti Immagine Uomo 107. At Pitti Immagine Uomo, its groundbreaking AR try-on model transformed how buyers, fashionistas and customers interact with fashion, sparking fresh conversations about the future of fashion technology. Through groundbreaking collaborations, industry education and creating case studies, FabriX is breaking barriers in fashion technology, aiming to lead the charge in redefining the global fashion landscape. Recognized as one of HKFDA’s Top 10 Fashion Visionaries in 2024, FabriX continues to pioneer innovation, bridging tradition with technology and reshaping the future of fashion.
The Next Wave of Fashion Talents @ComplexCon 2025
Central to the showcase at ComplexCon is FabriX’s partnership with three emerging designers, carefully selected for their distinctive aesthetics, shared vision and savviness in social, trend and technology with FabriX.
These creators exemplify the fusion of creativity and technology, creating collections that resonate with a new generation of trend-savvy consumers. They include Paolina Russo, the London-based design duo of Paolina Russo and Lucile Guilmard, known for their futuristic take on sportswear heritage; Yat Pit, the visionary Hong Kong brand founded by Jason Mui and On-Ying Lai, blending cultural nostalgia with progressive fashion storytelling; and Celine Kwan, a Hong Kong-born, London-based designer known for her playful aesthetics with a commitment to sustainability, ethical manufacturing and technology.
Visitors will have the opportunity to explore their latest designs, try them on virtually with Augmented Reality (AR) technologies, and place pre-orders directly — revolutionizing the traditional fashion retail experience.
From Digital to Gameverse: Taking Fashion Beyond Reality
As digital self-expression evolves, game skins are emerging as the next fashion statement, where style is no longer confined to the real world—it’s about identity in the metaverse. With Roblox reporting over 18.7 billion hours of global user engagement in Q4 2024, game skins have proven to be the new digital luxury. Virtual fashion has moved beyond novelty—it’s now a cultural shift, particularly for Gen Z and future generations.
Recognizing the growing significance of digital identity, FabriX collaborates with Roblox once again to curate the first-ever multi-brand game skin store providing 54 items created by 22 designers, showcasing the latest collection on one single platform.
Pioneering the Future of Fashion Innovation with AI
Reinterprets Iconic Fashion for the Digital Age
As Artificial Intelligence (AI) is reshaping the technologies’s landscape, FabriX is at the forefront, exploring the integration of tech into the fashion industries. Powered by cutting-edge AI technology, the marketing campaigns guide visitors through a comprehensive brand narrative crafted by the FabriX team – creating “FabriXian”, the FabriX digital muse. We carefully seize the event at ComplexCon, create and build a proper narrative to target our Gen Z’s customers. In the near future, fashion will be driven by technological practices, breaking more traditional boundaries and demonstrating FabriX’s determination to redefine the fashion industry through the power of technology.
Through digital fashion solutions and AR digital kiosks, FabriX breathes new life into heritage and classic brands, preserving their craftsmanship and legacy while reintroducing them to a new generation. A prime example is the recent collaboration with Shanghai Tang’s 30th Anniversary Exhibition, where FabriX digitized archival designs and enabled the public to virtually try on legendary pieces, demonstrating how the platform continues to push the boundaries of tradition-meets-technology.
Building on this vision, FabriX remains committed to supporting projects that bridge tradition and technology, from museum exhibitions to archival fashion showcases, ensuring that history is not just remembered—but re-lived in the digital age.
FabriX isn’t just showcasing the future of the fashion industry – we are building it.
By connecting the industry’s top tech partners, designers, brands and thought leaders, we are shaping a future where digital fashion becomes a part of everyday life, through gaming platforms and other emerging applications!
Note: Follow FabriX on social media for exclusive coverage and content!
| Website | http://fabrix.hk/ |
| https://www.facebook.com/fabrixworld | |
| https://www.instagram.com/fabrixworld | |
| https://www.linkedin.com/company/fabrixworld | |
| YouTube | https://www.youtube.com/@fabrixworld |
Hashtag: #FabriX #FashionMeetsFuture #DigitalFashion #metaverse #FutureOfFashion #digitalfashion #fashiondesigner #CCIDA #CSTB #pmqhkdesign #fabriXworld #ComplexCon
The issuer is solely responsible for the content of this announcement.
About FabriX
Founded in Hong Kong in 2022 with support from CCIDA and PMQ, FabriX was born with the mission to promote Hong Kong’s digital fashion on virtual runways worldwide. Its role has since expanded into an international digital fashion hub and marketplace, fostering innovation and driving artistic breakthroughs alongside commercial opportunities. Acting as a catalyst for creativity [and an advocate of digital fashion], FabriX inspires designers to explore bold ideas and push the boundaries of what’s possible in fashion.
Over the years, FabriX has made its mark on the global stage, presenting its innovations at events like FW2023 London Fashion Week, FW2024 Paris Fashion Week, and FW2025 Pitti Immagine Uomo 107. At Pitti Immagine Uomo, its groundbreaking AR try-on model transformed how buyers, fashionistas, and customers interact with fashion, sparking fresh conversations about the future of fashion technology.
Through groundbreaking collaborations, industry education, and creating case studies, FabriX is breaking barriers in fashion technology, aiming to lead the charge in redefining the global fashion landscape. Recently, FabriX was invited by Hong Kong Fashion Fest to digitize Shanghai Tang’s archival designs for its 30th Anniversary Exhibition, enabling the public to virtually try on iconic pieces in previously unimaginable ways. Recognised as one of HKFDA’s Top 10 Fashion Visionaries in 2024, FabriX continues to pioneer innovation, bridging tradition with technology and reshaping the future of fashion.
Instagram: 
https://www.instagram.com/fabrixworld/
Facebook: 
https://www.facebook.com/fabrixworld
About PMQ
Located in the heart of Hong Kong’s SoHo district, PMQ is the landmark of creative and design industries housing over 100 Hong Kong emerging designers. In 2014, PMQ was revitalised and transformed into a creative hub with a variety of design studios showcasing a wide array of design products including fashion and accessories, gifts & premium, homeware, and small furniture as well as other lifestyle goods and creative products. PMQ has now become an interactive platform for supporting up-and-coming creative talents and fostering a community of patrons and lovers of creativity, design, and heritage. It is also one of the popular venues in town for international design, arts, and cultural events from Hong Kong and around the world.
Webpage: 
https://www.pmq.org.hk/
Facebook: https://www.facebook.com/PMQHK
Instagram: https://instagram.com/pmqhkdesign
Youtube: 
https://www.youtube.com/user/pmqdesign
About Cultural and Creative Industries Development Agency (CCIDA)
The Cultural and Creative Industries Development Agency (CCIDA) established in June 2024, formerly known as Create Hong Kong (CreateHK), is a dedicated office set up by the Government of the Hong Kong Special Administrative Region (HKSAR Government) under the Culture, Sports and Tourism Bureau to provide one-stop services and support to the cultural and creative industries with a mission to foster a conducive environment in Hong Kong to facilitate the development of arts, culture and creative sectors as industries. Its strategic foci are nurturing talent and facilitating start-ups, exploring markets, promoting cross-sectoral and cross-genre collaboration, promoting the development of arts, culture and creative sectors as industries under the industry-oriented principle, and promoting Hong Kong as Asia’s creative capital and fostering a creative atmosphere in the community to implement Hong Kong’s positioning as the East-meets-West centre for international cultural exchange under the National 14th Five-Year Plan.
Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.
Media OutReach
Andrea Bocelli Celebrates 30 Years Anniversary Tour of Romanza with Two Spectacular Concerts in Indonesia
JAKARTA, INDONESIA – Media OutReach Newswire – 20 August 2026 – Shoemaker Live and Jakarta International Expo are pleased to announce an extraordinary celebration of music and legacy as the incomparable Andrea Bocelli returns to Indonesia with Bank SMBC Indonesia and BNI present: Andrea Bocelli Romanza 30th Anniversary World Tour Indonesia. Two Wonders, One Voice, the concerts commemorate three decades of the world’s most celebrated classical crossover albums. The highly anticipated Indonesia leg will present two distinctive performances, beginning at the majestic Borobudur Temple in Magelang on October 31, followed by a second performance at Jakarta International Expo (JIExpo) Kemayoran, Jakarta, on November 3. These two concerts will be Andrea Bocelli’s only public performances in the Asia Pacific region in 2026, making Indonesia the exclusive destination in the region to experience this milestone celebration. Together, the two performances will offer audiences an extraordinary journey through music, artistry, and Indonesia’s diverse cultural landscape.
These two concerts will be Andrea Bocelli’s only public performances in Southeast Asia in 2026, making Indonesia the exclusive destination in the region to experience this milestone celebration. Presented across two remarkable settings, the concerts offer audiences from Indonesia and across Southeast Asia a rare opportunity to witness one of the world’s most celebrated voices live.
“It is truly an honor to bring a world-class maestro like Andrea Bocelli to Indonesia. Music and craftsmanship share a deep connection, both shaped by dedication, patience, and attention to detail. Romanza concert is especially meaningful as it brings this timeless artistry to two remarkable settings, Borobudur and Jakarta, creating moments audiences can cherish long after the music ends,” said Prajna Murdaya, Founder of Shoemaker.
Released 30 years ago, The Romanza album became a defining milestone in Andrea Bocelli’s illustrious career, introducing audiences worldwide to his signature voice and timeless repertoire, including the iconic “Con Te Partirò.” The anniversary tour celebrates the enduring legacy of an album that continues to resonate with audiences across generations.
More than a celebration of an iconic album, Bank SMBC Indonesia and BNI present: Andrea Bocelli Romanza 30th Anniversary World Tour Indonesia brings together two remarkable destinations and one legendary voice to create an immersive cultural experience. From the historic grandeur of Borobudur to the dynamic atmosphere of Jakarta, the performances reflect the meeting point between global artistry and Indonesia’s rich cultural identity, also to celebrating 30 years of Andrea Bocelli’s musical legacy and creating an unforgettable night that will be remembered and talked about for years to come.
The Indonesia tour also marks an important moment for the country’s growing cultural and entertainment landscape, demonstrating its ability to welcome internationally acclaimed artists while offering audiences The Borobudur performance is envisioned as a once in a lifetime cultural experience, continuing the tradition of Andrea Bocelli’s landmark performance staged at globally renowned heritage sites around the world, from the Pyramids of Giza, the Acropolis, to the Vatican, where extraordinary music, iconic locations and historic settings come together to create truly memorable experiences.
As part of the Borobudur experience, audiences will also discover a cultural village showcasing the best of culturally rich Magelang and Central Java, bringing together the region’s cultural heritage, traditions, and local character. Ticket holders will receive exclusive access to the cultural village on the day of the concert, allowing the experience to extend beyond the performance and into the cultural landscape surrounding Borobudur.
“InJourney plays a strategic role in connecting Indonesia’s aviation and tourism ecosystem from airport and aviation services to hospitality, destinations, and retail to create a seamless, world-class journey for every traveler. International events such as Andrea Bocelli at Borobudur demonstrate the power of this integrated ecosystem to bring Indonesia’s heritage, hospitality, and global connectivity together on the world stage, while strengthening Indonesia’s nation branding through culture and tourism. For us, Borobudur is more than a destination. It is a UNESCO World Heritage Site and a powerful national asset to elevate Indonesia’s position in global tourism. Our ambition is to develop Borobudur as a world-class spiritual, cultural, and pilgrimage destination, also creating meaningful, high-value experiences while preserving its legacy for generations to come,” explained Maya Watono, President Director of InJourney, PT Aviasi Pariwisata Indonesia (Persero).
The Borobudur performance comes amid a growing calendar of cultural experiences around the destination, following Orchestra Month by InJourney and Borobudur Moon, organized by the Magelang Regency Government. Together, these initiatives contribute to a broader effort to position Borobudur and Central Java as destinations where cultural heritage and world-class artistic experiences can come together.
Bank SMBC Indonesia supports Andrea Bocelli’s Landmark Indonesia performance as presenting partner. Commenting on the partnership, Deputy President Director of Bank SMBC Indonesia, Michellina Laksmi Triwardhany, explained that the collaboration reflects Bank SMBC Indonesia’s commitment to bringing together meaningful experiences for its customers and the Indonesian community.
“As Presenting Partner, Bank SMBC Indonesia is proud to support Andrea Bocelli’s performance in Indonesia, particularly at Borobudur, one of Indonesia’s most significant cultural heritage sites. We believe in bringing together masterpieces, moments, and experiences that are meaningful to the Indonesian people. This collaboration is a celebration of extraordinary music, Indonesian’s rich cultural heritage, and the experiences that connect us, “said Dhany
She added that the partnership is aligned with Bank SMBC Indonesia’s commitment to continuously delivering meaningful services, experiences, and innovations that create a positive impact for customers, businesses, society, and the broader Indonesian economy.
Alexandra Askandar, Deputy President Director of Bank Negara Indonesia (Persero) Tbk. (BNI), said, “The arrival of Andrea Bocelli’s Romanza 30th Anniversary World Tour in Indonesia is a special moment that further strengthens Indonesia’s position as a destination for world-class cultural experiences. We are proud to be part of bringing this exceptional international performance to audiences in Indonesia.”
Beyond the concert itself, BNI believes an international event of this caliber can create a meaningful multiplier effect for Indonesia’s tourism and creative economy, benefiting sectors ranging from hospitality, transportation, and culinary businesses to MSMEs, while further strengthening Indonesia’s position as a destination for world-class events.
“For BNI, supporting this event is also about creating greater value for our customers. Through various exclusive offers and seamless payment solutions, we aim to make this world-class performance more accessible and enjoyable for BNI customers. We are also pleased to offer our Priority customers special privileges that reflect our commitment to providing a more personalized experience when enjoying this exceptional performance,” said Alexandra
Tickets range for Bank SMBC Indonesia and BNI present: Andrea Bocelli Romanza 30th Anniversary World Tour Indonesia starts from IDR 1,000,000 to over IDR 15,000,000 for premium categories. The highest priced ticket categories will also include access to an exclusive pre-event VIP lounge, offering guests a more elevated concert experience. An exclusive 72-hour presale for Jenius and BNI debit and credit cardholders will be held from Friday, August 21, 2026, at 1:00 PM WIB to Monday, August 24, 2026, at 1:00 PM WIB, offering up to 20% off. Tickets are available exclusively via Tiket.com during this period.
To complement the concert experience, ticket purchasers can also access travel bundles combining concert tickets with transportation and hotel stays through Tiket.com. Visitors can further explore curated experiences around Borobudur through InJourney’s MyCandiGuide app and website, making it easier to extend their visit into a broader cultural and destination experience.
Bank SMBC Indonesia and BNI present: Andrea Bocelli Romanza 30th Anniversary World Tour Indonesia invites audiences to celebrate three decades of timeless music across two extraordinary destinations in Indonesia. More than an evening of iconic songs, it is an experience to be deeply felt, as Bocelli’s voice brings people together through moments of emotion, connection and wonder. Long after the final note, audiences will not only remember the performance, but carry the feeling of that extraordinary night with them for years to come.
For more information, please visit the official websites andreabocelli.id, and Instagram @shoemakerstudios.
Hashtag: #ShoemakerStudios
The issuer is solely responsible for the content of this announcement.
About – Andrea Bocelli
Proclaimed around the world as the icon of the highest Italian vocal tradition, Bocelli has sold in-excess of 90 million albums to date. He improved his singing skills under the guidance of his mentor, Franco Corelli, and initially became widely famous for winning the Sanremo Music Festival in 1994 as the Newcomers section. At the same time, he started his dazzling classical career, performing masterpieces from the opera repertoire on stage – conducted by Lorin Maazel, Seiji Ozawa and Zubin Mehta. The more recent recordings of the Tuscan tenor include Manon Lescaut conducted by Plácido Domingo, Turandot and – released in 2016 – Aida conducted by Zubin Mehta. In 2017, Bocelli recorded La forza del destino and in 2018 he recorded – and performed in theatre – Lucia di Lammermoor.
About – Shoemaker Studios
Shoemaker Studios was founded by Prajna Murdaya, Harmoko Aguswan, and Nikita Dompas and Melon Lemon as a recording studio for world-class artists. It has since grown into a creative platform spanning live event production and live session content, bringing high-caliber music and cultural programming to Indonesian audiences.
In 2019, Shoemaker produced Yo-Yo Ma: The Bach Project Jakarta, the cellist’s first-ever Jakarta concert, setting a new benchmark for international performances in Indonesia. Its live session series, Hearafter, captures artists in unedited, one-take performances: no cuts, no retakes, just a song as it’s actually played.
Shoemaker is now expanding beyond recording and content production into live music, creative lifestyle experiences, and original IP — a shift anchored by its role in Andrea Bocelli’s Romanza 30th Anniversary Tour. The goal: spaces where artists, audiences, and communities meet, exchange inspiration, and experience creativity’s transformative power.
About – Bank Negara Indonesia (Persero) Tbk. (BNI)
PT Bank Negara Indonesia (Persero) Tbk (BNI), one of Indonesia’s leading banks, is committed to offering a wide range of financial solutions for individuals and supporting the growth and success of businesses—both domestically and globally. Dedicated to building long-term partnerships, BNI provides a comprehensive suite of financial services, including capital loans, trade finance, cash management, project financing, and treasury services. BNI supports Indonesian companies in expanding their global reach while also assisting multinational corporations in entering the Indonesian market.
To learn more about BNI’s products and services, please visit: 
https://www.bni.co.id/
Mr Munafò joined Allianz Trade in 2015 as part of the Multinationals team and has spent over a decade shaping the company’s commercial strategy across four regions. Rising through key account management roles spanning MMEA, APAC, and Northern Europe – including his appointment as Regional Account Director for Northern Europe in 2021 – he was named Group Head of Broker Management and Partnerships in 2025, where he was responsible for defining and executing Allianz Trade’s global commercial and distribution strategy and strengthening broker partnerships across multiple regions. Mr Munafò holds an MBA from POLIMI Graduate School of Management (Politecnico di Milano) and a degree in Law from Università Bocconi with a major in Public Sector and Law.
On this appointment, Rodrigo Jimenez, Regional CEO at Allianz Trade in Asia Pacific, says: “Over the past decade, Scott has built extensive experience across various regions, demonstrating a strong track record in growing commercial portfolios, building strategic partnerships, and maintaining exceptional customer retention. His international experience, commercial leadership, and deep understanding of our business make him exceptionally well positioned to lead our China operations. I am confident that, together with the local management team, Scott will successfully drive our growth ambitions and deliver continued success in this important and fast-growing market.”
Mr Munafò remarks: “Allianz Trade has been part of China’s trade story for nearly two decades – built on the strength of our team, our partners, and our customers who have trusted us through every cycle. I am honoured to be entrusted with what so many have built together. My commitment is simple: to keep listening, to keep creating lasting value and to ensure the next chapter sets a new standard.”
Hashtag: #allianztrade #tradecreditinsurance
https://www.allianz-trade.com/en_HK.html
https://www.linkedin.com/company/allianz-trade-apac/
The issuer is solely responsible for the content of this announcement.
About Allianz Trade
Allianz Trade is the global leader in trade credit insurance and a recognized specialist in the areas of surety, collections, structured trade credit and political risk. Our proprietary intelligence network is based on instant access to data of 289 million corporates. We give companies the confidence to trade by securing their payments. We compensate your company in the event of a bad debt, but more importantly, we help you avoid bad debt in the first place. Whenever we provide trade credit insurance or other finance solutions, our priority is predictive protection. But, when the unexpected arrives, our AA credit rating means we have the resources, backed by Allianz to provide compensation to maintain your business. Headquartered in Paris, Allianz Trade is present in over 40 countries with 5,900 employees. In 2025, our consolidated turnover was EUR4 billion and insured global business transactions represented EUR1,400 billion in exposure. For more information, please visit allianz-trade.com.
A Broader Range of Functional Jelly Concepts
This year, Wel-Bloom will show how varied jelly can be, with examples including visible fruit pieces, whole chia seeds, and high-calcium and collagen-rich formulations. As gummies remain popular, jelly offers greater flexibility in serving size, sweetness and active-ingredient loading, while also allowing for lower-sugar concepts using natural flavoring ingredients.
Taking Jelly Beyond Conventional Formulations
Wel-Bloom’s patented Tri-Safe Jelly Technology forms the foundation of its functional jelly development, demonstrating 97.8% active-ingredient retention and a shelf life of up to two years without added preservatives.
Building on this foundation, Wel-Bloom expanded into oil-based nutrients through NutriOne® Micronized Oil-Fusion Technology. Oil-based nutrients are commonly delivered in capsules or softgels, but swallowable formats may not suit every consumer. NutriOne® provides another option by incorporating oil-based ingredients into a stable, easy-to-consume jelly. The technology received a Gold Award at the World Genius Convention 2026.
Supporting Development with Trusted Manufacturing
As a Taiwan-based CDMO, Wel-Bloom supports projects from formulation and sensory development through stability assessment, pilot testing, scale-up and commercial manufacturing. For brands, choosing a CDMO affects product reliability and the responsibility of their supply chain. Wel-Bloom’s ISO/IEC 17025-accredited laboratory provides technical assurance, while its LEED Silver-certified facility, ISO 14064-1 greenhouse gas management and 2026 B Corp certification reflect its commitment to responsible manufacturing.
At Vitafoods Asia, visitors will be able to sample selected products and discuss product concepts, formulation possibilities and CDMO opportunities with Wel-Bloom’s sales team.
Vitafoods Asia 2026 will take place September 2–4 at the Queen Sirikit National Convention Center in Bangkok. Wel-Bloom will exhibit at Hall 2 Booth #F01.
Hashtag: #WelbloomBioTech
The issuer is solely responsible for the content of this announcement.
About Wel-Bloom Bio-Tech
Wel-Bloom is a globally recognized CDMO expert in the health food industry, dedicated to delivering innovative, one-stop solutions. Guided by forward-looking market insights and supported by robust R&D capabilities, Wel-Bloom empowers clients to develop highly competitive, differentiated health food products.
For partnership opportunities and functional ingredient solutions, visit 
https://welbloom.com/ or search for Wel-Bloom online.
See Wel-Bloom in action — watch the latest highlights from our Malaysia forum on market insights and industry conversations: https://youtu.be/Y0VVoyV-NXU?si=lo9JbaI_Cjw5Cb4B
