Media OutReach
Coca-Cola in Hong Kong become Founding Partner of Kai Tak Sports Park
Bringing People Together and Elevating Refreshing Moments in Hong Kong’s Home Venue
HONG KONG SAR – Media OutReach Newswire – 26 March 2025 – Coca-Cola in Hong Kong, represented by The Coca-Cola Company and its bottling partner Swire Coca-Cola in the city, is delighted to announce their strategic partnership with Hong Kong’s largest integrated sports and entertainment landmark, Kai Tak Sports Park (KTSP), as one of its Founding Partners.
The partnership reinforces Coca-Cola brands as the beverage of choice for every occasion, and underscores Coca-Cola’s commitment to local communities by continuing to foster shared moments and celebrate incredible connections – most ideally accompanied by refreshing ice-cold Coca-Cola – as well as by supporting Hong Kong’s vibrant mega-event economy.
As a global leader in the beverage industry, Coca-Cola in Hong Kong is committed to creating refreshing and memorable moments with its full beverage portfolio at KTSP, while supporting the Park in Raising the Game to deliver world-class sport, cultural and entertainment experiences to a global audience.
A Collaboration to Elevate Beverage Experiences at KTSP
“Kai Tak Sports Park is set to become a landmark destination for sportainment in Hong Kong, and as a leading beverage company, we are honored to be part of this once-in-a-generation establishment,” commented Karlijn in t Veld, Vice President, Franchise Operations, Hong Kong, Taiwan, Macau & Mongolia, The Coca-Cola Company. “We have been crafting strong and loved brands that create hundreds of thousands of refreshing moments every day for Hong Kong. As the city rises to become ‘Asia’s Events Capital’, we, building on our legacy and strength, look forward to creating magical moments and incredible experiences for millions of visitors to Kai Tak Sports Park, while promoting sports, entertainment, tourism, and hospitality in the city.”
“At Swire Coca-Cola, we are proud to work hand in hand with The Coca-Cola Company to bring an exciting range of beverages to our community,” said Richard Gould, General Manager, Swire Coca-Cola HK. “Our dedicated team is passionate about creating refreshing and memorable experiences for all visitors to Kai Tak Sports Park – by providing the perfect drink for every moment.”
A Proud Founding Partner
As a Founding Partner of KTSP, Coca-Cola will enhance every visit with refreshing beverages, exciting experiences, and sustainable initiatives:
- Partnership in Action: Coca-Cola in Hong Kong is honored to provide the global audience of Kai Tak Sports Park with its optimized portfolio of beverages, including sparkling beverages (Coca-Cola®, Sprite®, Fanta®, Schweppes®), unsweetened tea (Authentic Tea House®), sweetened tea (Kochakaden® CRAFTEA®), water (bonaqua®), sports (Aquarius®) and energy (MONSTER®) drinks, and other categories. This ensures that every sip at KTSP delivers unmatched quality and refreshment.
- Your Favorite Drinks, Always Within Reach: Whether you are cheering in the Main Stadium or exploring the Park, Coca-Cola ensures that your favorite drinks will always be available. With hundreds of coolers, fountain dispensers, and full-service vending units, it will be easy and convenient to grab an ice-cold Coca-Cola product at various concessions within the precinct or whilst enjoying an exciting show or a Hong Kong Sevens match.
- Coca-Cola Fully Integrated into KTSP: As a Founding Partner of Kai Tai Sports Park, Coca-Cola ensures a strong and visible presence throughout the venue. From main gates “presented by Coca-Cola” to physical signage, digital advertising airtime and online advertising, the brand is integrated seamlessly into the Park’s experience. The Park also grants Coca-Cola activation rights, exclusive access to designated areas and hospitality benefits. Through these sponsorship elements, Coca-Cola remains a prominent part of the Park’s atmosphere, offering visitors easy access to its diverse beverage portfolio while enhancing their overall experience.
A Greener Way to Refresh
Coca-Cola is committed to creating a more sustainable and better shared future. “Great partnerships go beyond business – they create meaningful community impact. As we bring refreshing beverages to KTSP and inject excitement into the various activities in the Park, we are also committed to a greener Hong Kong. Together, we will drive progress in waste management, people empowerment and community engagement,” Karlijn enthused.
A Partnership for the Community
“We are delighted to welcome Coca-Cola in Hong Kong as a Founding Partner,” said John Sharkey, Chief Executive Officer at Kai Tak Sports Park. “This partnership aligns with our vision to be an iconic, world-class venue that brings together people from around the world to create magical moments, by delivering exhilarating and memorable sports, entertainment, and cultural experiences. KTSP is also a hub for our local community’s enjoyment and Coca-Cola’s commitment to uplifting visitors and supporting sustainability initiatives makes them an ideal partner to KTSP’s journey of inspiring visitors to enjoy and explore. There’s truly something for everyone.”
As part of its longstanding commitment to Hong Kong’s sports scene, Coca-Cola has extended its enduring collaboration with HK China Rugby (HKCR), building on 20 years of successful partnership as a trusted ‘Tournament Partner’ and exclusive non-alcoholic ready-to-drink (NARTD) beverage supplier of the Hong Kong Sevens, which will inaugurate its iconic event at its new home in Kai Tak Sports Park later this month, from March 28 to 30.Hashtag: #CocaCola
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About The Coca-Cola Company
The Coca-Cola Company is a total beverage company, offering over 500 brands in more than 200 countries. In Hong Kong, the company has a portfolio covering sparkling, sweetened and unsweetened tea, juice, sports drink, water, enhanced hydration beverages, etc. We have 12 brands offering 70 different variants such as “Coca-Cola”, “Coca-Cola No Sugar”, “Coke Plus”, “Sprite”, “Fanta”, “Schweppes”, “Bonaqua” Mineralized Water, “Authentic Tea House”, “Minute Maid”, “Minute Maid Qoo”, “Yeung Gwong”, “Aquarius”, “Healthworks”, “Kochakaden” “CRAFTEA” and “OOHA”. We are constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. Learn more about us on Coca-Cola’s Facebook and Instagram.
About Swire Coca-Cola HK (SCCHK)
Swire Coca-Cola HK (SCCHK) has proudly served the Hong Kong community as the authorized bottler and distributor of The Coca-Cola Company since 1965, making us the leading non-alcoholic beverage manufacturer locally. In 1991, we established the world’s tallest bottling plant in Shatin, which rises 147 meters high and encompasses over 70,000 square meters of floor space across 18 floors. We are dedicated to refreshing the people of Hong Kong with a diverse selection of beverage choices, offering approximately 20 brands and over 80 products to a population of 7.5 million.
About Kai Tak Sports Park
Kai Tak Sports Park is a fully integrated sports, leisure and entertainment destination. The 28-hectare Sports Park will be part of the redevelopment on the site of the old Hong Kong International Airport in Kai Tak. The Sports Park features a 50,000-seat Main Stadium (named Kai Tak Stadium) with a retractable roof, Indoor Sport Centre (named Kai Tak Arena) with the flexibility to host community sports and events of up to 10,000 seats, and a Public Sports Ground (named Kai Tak Youth Sports Ground) with a capacity of 5,000 seats. These venues will be complemented with extensive public open spaces for events and leisure together with retail and harbour front dining spaces.
Media OutReach
Successful debut of International Symposium on Emergency Response and Aeromedical Services in Hong Kong
With participants from places including Hong Kong, the Chinese Mainland, Australia, the United Kingdom, Austria, Indonesia, Singapore and Thailand, the event aimed to foster closer co-operation in emergency linkage, resource sharing, and professional training among different regions.
The symposium featured a series of plenary sessions, panel discussions, technical visits, and live demonstrations jointly conducted by the GFS and various government emergency units. A number of memoranda of understanding were signed during the event, to deepen collaboration between the GFS and the Chinese Mainland as well as domestic and international emergency, aviation, and medical institutions.
Speaking at the opening ceremony, the Under Secretary for Security, Michael Cheuk, said that the challenges of emergency response as a result of the realities of climate change are evolving at an unprecedented pace.
“A shift to proactive prevention, continuous enhancement of international and cross-regional collaboration, and enhanced experience and insight sharing among stakeholders are key to rising to new and complex challenges,” Mr Cheuk said, adding that the collaborative spirit of ISERAS will forge stronger partnerships, further strengthen emergency response capabilities, and secure a safer future for communities.
The Director General of the Rescue and Salvage Bureau of the Ministry of Transport of the People’s Republic of China (CRS), Wang Lei, also attended the symposium and delivered a keynote presentation on air rescue capabilities and strategic development in the South China Sea.
The symposium concluded with an interdepartmental counter-terrorism drill and exchange session, with the participation of the GFS, the Hong Kong Police Force and the Hong Kong Fire Services Department, showcasing Hong Kong’s professional capabilities in responding to terrorist attacks.
The Controller of the GFS, Captain Eddie Liu, said that the GFS has always played an important role in emergency response and rescue. “In addition to assisting in search and rescue, providing air ambulance and other emergency aeromedical services, the GFS also shoulders the responsibility of maintaining internal security of the HKSAR,” he said.
“In emergencies such as terrorist attacks, the GFS would make rapid deployment to assist the disciplined services in conducting air assault, offering all-round support to the HKSAR Government’s overall counter-terrorism efforts.”
Since its establishment in 1993, the GFS has served at the forefront of round-the-clock search-and-rescue and emergency aeromedical operations, while the ISERAS aims to collectively build a truly transnational pool of professional expertise, thereby underscoring Hong Kong’s status as an aviation hub for emergency response in Asia.
Hashtag: #HongKong #BrandHongKong #GFS #Emergency #Response #Aeromedical #Symposium
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Media OutReach
Swire Coca-Cola HK Refreshes the 2026 Sun Life Hong Kong International Dragon Boat Festival with Giant Festive Installation at the Avenue of Stars
Deeply rooted in the city for over six decades, Swire Coca-Cola HK is driven by its brand purpose “to deliver refreshment to the communities we call home” and has proudly been part of many of Hong Kong’s defining moments. From local festivities and cultural events to large-scale sports and tourism experiences, the brand has long connected with the community, dedicated to supporting Hong Kong’s vibrant mega-event economy. Serving as the Official Beverage Sponsor of the event this year represents another milestone in its mission to share joy and create unforgettable summer memories.
Festive Photo Spot: Two-Metre Giant Coca-Cola® Bottle on the Avenue of Stars
To amplify the festive spirit, a giant, two-metre-tall Coca-Cola® bottle, accompanied by a dragon boat-themed installation, will land on the Avenue of Stars. Set against the dazzling backdrop of Victoria Harbour, this striking display will be available from 19 June to 1 July, offering the compelling photo spot for the public to capture memorable moments while enjoying the thrilling races.
Festive-Themed Combo Meals: Redeem Limited-Edition Mystery Gifts
Echoing the culinary excitement of the event’s special “Dragon Boat Food Lane”, Swire Coca-Cola HK is partnering with designated kiosks and stalls along the Avenue of Stars to launch festive-themed combo meals. During the race days on 27 and 28 June, consumers who purchase a designated meal set featuring Swire Coca-Cola HK products, or buy two or more selected Swire Coca-Cola HK products, will receive a redemption voucher. This voucher can be used to redeem the brand’s mystery gift at the redemption counter at specified timeslots, available on a first-come, first-served basis.
Boosting Energy and Keeping Paddlers Hydrated
Given the intense physical demands of dragon boat racing, the brand is also throwing its full support behind the local and international paddlers. Multiple bonaqua® water stations will be set up across the event venue to ensure over 4,500 athletes stay hydrated. Additionally, electrolytes replenishment drink Aquarius® will be provided to offer a vital energy boost, helping paddlers power through to the finish line.
Paddling Towards a Greener Future
Beyond the excitement of the races, Swire Coca-Cola HK also brings sustainable practices to the celebration. In collaboration with local social enterprise V Cycle, the brand will set up multiple plastic bottle recycling stations during the race days on 27 and 28 June. Collected bottles will be transported to New Life Plastics, Hong Kong’s largest food-grade-ready plastic bottle recycling facility. The recyclables will be processed into recycled PET (rPET) materials and reintroduced into the supply chain to create new bottles. This “bottle-to-bottle” initiative highlights a successful circular economy model by giving recycled plastic a second life, making environmental stewardship a core part of the event experience.
As the “2026 Sun Life Hong Kong International Dragon Boat Festival” unfolds, Swire Coca-Cola HK is excited to celebrate this summer spectacular with the locals and tourists. Through refreshing drinks, interactive fun, and recycling actions, the brand hopes to create lasting memories for all.
Hashtag: #SwireCoca-ColaHK #Dragonboat
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Media OutReach
iQOO 15R Named Official Gaming Phone for 2026 Asian Games Esports Qualifiers: Honor of Kings
The performance-focused smartphone will support tournament-level mobile gameplay with stable performance, responsive controls and sustained power.
DONGGUAN, CHINA – Media OutReach Newswire – 19 June 2026 – iQOO, a smartphone brand built for high-performance mobile gaming experiences, today announced that the iQOO 15R has been named the Official Gaming Phone for the 2026 Asian Games Esports Qualifiers: Honor of Kings.
As an official esports title of the Asian Games, Honor of Kings brings together competitive mobile esports players from across the region. Through this partnership, iQOO will support the Qualifiers with a device designed for competitive mobile gaming, reinforcing the brand’s commitment to supporting powerful, stable and immersive experiences for players and fans.
Supporting Tournament-Level Mobile Esports
Competitive mobile esports requires more than peak performance. Players often rely on consistent frame rates, responsive touch control and reliable power throughout extended matches. With the iQOO 15R serving as the Official Gaming Phone for the Qualifiers, iQOO aims to bring its performance-driven technology into a professional tournament setting and support players with a device built for speed, control and sustained gameplay.
Built for Stable, High-Intensity Gameplay
Designed as a performance-focused smartphone, the iQOO 15R is equipped to support the high demands of mobile gaming. Powered by the Snapdragon® 8 Gen 5 Mobile Platform and Monster HyperCore Engine, the device is engineered to help deliver stable frame rates and responsive gameplay during extended sessions.
The Supercomputing Chip Q2 is designed to enhance visual clarity for a more immersive gaming experience, while the Super Touch Control Chip is designed to improve input accuracy and control response. In addition, the advanced cooling system and large-capacity Silicon Anode Battery with fast charging help provide the sustained performance and power required for tournament-level play.
Hashtag: #iQOO
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About iQOO
iQOO, a sub-brand of vivo, differentiates itself in performance and Esports experience. iQOO leverages the research, quality assurance and after-sales service expertise of vivo, and follows the brand ethos of i Quest On and On to push boundaries, innovate boldly and share the excitement of exploring future technology. With products offering Esports-standard capabilities, iQOO aims to become the top choice of consumers who are passionate about performance and gaming.
For more information, please visit 
https://www.iqoo.com/en.
About Honor of Kings
Developed by TiMi Studio Group, Honor of Kings has become the world’s most-played MOBA. In 2025, the combined MAU of Honor of Kings titles surpassed 260 million. Featuring highly detailed and diverse character and battlefield design plus music created by world renowned composers including Hans Zimmer, Joe Hisaishi, and Howard Shore, Honor of Kings immerses players in a unique and colorful universe. Honor of Kings prides itself on being free to play and fair to win, with success determined by players’ skills and tactics. Honor of Kings is also home to a thriving esports ecosystem supporting competitive play from grassroots amateurs to elite professionals. To learn more about Honor of Kings, follow on 
Twitter, 
Facebook, 
Youtube, 
Instagram, 
TikTok or visit the official website of Honor of Kings.
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