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Sihoo Concludes 2025 Brand Globalization Strategy Conference, Unveils Technology-Driven Vision for a Health-Centered Ergonomic Ecosystem
From Innovation to Impact: Sihoo Launches 2025 Strategy
The summit began with a keynote speech by Sihoo Chairman Luo Huiping, titled “The Health Revolution of a Chair” in his opening remarks, Luo officially introduced Sihoo’s 2025 global brand strategy, marking a new chapter in the company’s international development.
“Sihoo constructs its competitive barriers through product iteration and innovation,” Luo stated. “We are redefining the chair industry with technological strength, and fulfilling our commitment to ‘protecting users’ health through technology’ with ongoing innovation.” This strategic direction reflects Sihoo’s long-term focus on merging ergonomics, engineering, and user-centric design to drive the evolution of healthy seating solutions.
With over 1.5 million ergonomic chairs sold annually and a presence in 85 countries, Sihoo has not only demonstrated remarkable commercial success but has also reshaped global perceptions of Chinese innovation in the health-tech furniture space. Its consistent dominance on major platforms like JD.com, Tmall, and Amazon—where it has ranked first in its category for four consecutive years. At the heart of this momentum is the C300, a flagship product that has led category sales across major e-commerce platforms for multiple consecutive years.
Driving Innovation Through Strategic Investments
Sihoo has invested 12–15% of its annual revenue into R&D, with a team of nearly 100 engineers and experts developing patented seating technologies. From its groundbreaking M18 with multi-dimensional lumbar support to the intelligent T6, which integrates massage, audio, and health monitoring systems, Sihoo has progressed through four generations of innovation. The company is now advancing toward a 5.0 “all-scenario workstation” to deliver comprehensive workplace wellness solutions.
Luo emphasized the importance of offline expansion to support this evolution. Over the past five years, Sihoo has refined a single-store model and opened over 160 experience centers in China. Globally, the brand plans to open 200 new stores in 2025, reinforcing both its physical presence and its health-centric mission: “Every store we open brings us closer to protecting the well-being of more people.”
Sihoo Advances Global Strategy with Local Precision
During the summit, Sihoo’s leadership team presented a comprehensive overview of the company’s strategic roadmap for international growth. General Manager Liu Shuai outlined the brand’s long-term vision, emphasizing Sihoo’s dual commitment to expanding its global presence while deepening its specialization in ergonomic innovation. The company aims to lead across product development, brand influence, and market performance in key international markets.
Building on this foundation, Sihoo’s 2025 strategy reflects a clear evolution from leading in isolated markets to orchestrating coordinated, multi-market growth. This next phase of expansion is underpinned by a business model transformation. Sihoo is evolving from a traditional distributor-led export structure to a hybridized “partner + regional entity” model. This structure enables more agile decision-making, tighter operational alignment, and deeper cultural and market adaptation across regions. It also signals a shift in the nature of Sihoo’s global partnerships—from transactional relationships to integrated, co-invested collaborations that align on long-term value creation.
Sihoo’s global blueprint also integrates data-driven market selection, strategic store placement based on ergonomic awareness maturity, and differentiated product assortments tailored to local consumer profiles. With an infrastructure built for flexibility and supported by consistent branding, Sihoo aims to standardize excellence while allowing space for market-specific innovation.
Chen Zhuo, General Manager for the Asia-Pacific, Africa, and Latin America regions, elaborated on Sihoo’s strategic approach to overcoming globalization challenges. . He emphasized that with a consistent annual growth rate of 30%, Sihoo is advancing its positioning as a global leader in ergonomic seating by combining diversified channel development with robust technological innovation.
Chen noted that Sihoo’s flagship product lines continue to gain strong traction among high-end consumers, with brand recognition steadily rising. In 2024, the Doro series experienced year-over-year sales that more than doubled, signaling both growing brand equity and increasing acceptance of premium ergonomic solutions in international markets. As Sihoo expands its global retail presence—with its first overseas flagship store opening in 2023, followed by a second in 2024—the company is achieving balanced growth across both retail and contract sales channels. This integrated, omnichannel strategy is driving comprehensive improvements in Sihoo’s global market performance.
Global Partner Perspectives: Strategic Alignment Through Shared Success
As part of the summit, partners from three key international markets—Australia, Thailand, and the Philippines—joined the event to share practical insights from their collaboration with Sihoo. Their contributions provided firsthand perspectives on how localized execution, combined with Sihoo’s global brand strength, has driven market success.
Together, these insights reveal that Sihoo’s global ambition is powered not only by product strength but by its ability to co-create value with local partners. The depth of collaboration—rooted in strategic alignment, market insight, and shared long-term vision—is what enables the brand to adapt, thrive, and lead in diverse global markets. Recognizing their contributions, Sihoo presented awards to its partners—”Brand Navigator,” “Strategic Guardian,” and “Market Pioneer”—reinforcing a shared commitment to mutual growth and lasting value.
Looking Ahead: Advancing Global Strategy Through Innovation and Partnership
The successful conclusion of the 2025 Brand Globalization Strategy Conference and Overseas Market Customer Appreciation Banquet marked a key milestone in Sihoo’s internationalization journey. The event facilitated in-depth communication between the company and its global partners, showcased its technological leadership, and reinforced its commitment to long-term strategic collaboration. With strong engagement from industry stakeholders and partners across multiple markets, the summit provided a clear affirmation of Sihoo’s global positioning and strategic direction.
At the same time, Sihoo will maintain high investment in R&D and innovation, advancing its transition from hardware manufacturing to integrated intelligent product ecosystems. With a clear strategic roadmap, strong execution capabilities, and trusted international partnerships, Sihoo is positioned to lead the next phase of growth in the global ergonomic industry. Over the long-term horizon, Sihoo will remain focused on delivering value through product innovation, market responsiveness, and ecosystem collaboration—ensuring its solutions continue to meet the evolving needs of global users.Hashtag: #Sihoo
The issuer is solely responsible for the content of this announcement.
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SIM and the True Worth of Education: Beyond Tuition Fees
Local Public Universities: Affordable and Prestigious
Singapore’s autonomous universities remain among the most cost-effective options for Singapore citizens, thanks to the Ministry of Education’s Tuition Grant. For example, undergraduate programs at NUS and NTU cost around S$8,250 per year for Singaporeans, while SMU averages S$11,500 annually. Other institutions such as SUTD, SUSS and SIT fall within similar ranges, typically between S$8,000 and S$13,500 per year. Over a three- to four-year degree, this translates to roughly S$25,000 to $54,000 in tuition fees.
The autonomous universities offer strong reputations and excellent graduate outcomes, but entry to some programme is highly competitive, and program flexibility may be limited compared to private or overseas options.
Overseas Universities: Prestige Comes at a Price
For families considering an overseas education, costs escalate dramatically. Tuition at U.S. private universities averages US$50,000 to US$60,000 per year (about S$70,000 to S$84,000), with living expenses adding another US$10,000 to US$15,000 annually. In the UK, fees range from £10,000 to £38,000 per year (approximately S$17,000 to $65,000), while Canada and Australia typically charge S$14,000 to $28,000 for tuition alone. Factoring in accommodation, travel, and insurance, a four-year overseas degree can easily exceed S$150,000.
While these programs offer prestige and cultural immersion, they also involve significant financial, visa, and lifestyle considerations.
SIM Global Education: International Degrees at Local Cost
SIM offers a compelling alternative for students seeking global credentials without the high cost of studying abroad. Through partnerships with leading universities from the UK, Australia, the U.S., Canada, and Europe, SIM delivers more than 140 programs in Singapore, allowing students to earn internationally recognized degrees, essentially the same degree if you studied overseas, but locally at SIM. Tuition fees vary by program, for example, a University of London BSc ranges from S$26,685 to S$42,835, a University of Birmingham top-up degree costs S$42,000 to S$57,100, and a degree from the University at Buffalo falls between S$41,700 and S$74,600 for Singaporeans.
Beyond competitive pricing, SIM emphasizes value. Degrees are awarded by partner universities and aligned with global academic standards. The institution holds EduTrust Star certification and ISO accreditation, ensuring the best quality assurance. Students benefit from bond-free scholarships and bursaries, as well as Career Connect services that provide internships, mentoring, and employer networking. Graduate outcomes are strong, with nearly 80% of SIM graduates securing employment within six months of graduation.
Why Value Matters as Much as Cost
Choosing a degree isn’t just about tuition fees, it’s about the total investment, which includes living costs, global recognition, and career outcomes. Local autonomous universities such as NUS, NTU, and SMU remain highly attractive for their subsidized fees and strong reputations, making them one of the most cost-effective options for Singaporeans. However, entry is competitive, and program flexibility may be limited.
On the other end of the spectrum, overseas universities offer prestige and cultural immersion but often come with six-figure costs and additional living expenses. This is where SIM provides a strategic middle ground, delivering internationally recognized degrees from leading global universities at local cost. Students gain access to global curricula, industry-ready skills, and career networks without the financial burden of relocating overseas. For families seeking international exposure at sustainable costs, SIM combines affordability with the value of global education
References:
- NUS Fees for Undergraduate Programmes – https://www.nus.edu.sg/registrar/docs/info/administrative-policies-procedures/ugtuitioncurrent.pdf
- NTU Fees for Undergraduate Programmes – https://www.ntu.edu.sg/docs/default-source/onestop@sac/2025/tuition-fees-ft-ay2025_12mar25.pdf?sfvrsn=b8c5474_1
- SMU Fees for Undergraduate Programmes – https://admissions.smu.edu.sg/financial-matters/tuition-fees-grant
- SUTD Fees for Undergraduate Programmes – https://www.sutd.edu.sg/admissions/undergraduate/education-expenses/fees/tuition-fees/
- SUSS Fees for Undergraduate Programmes – https://www.suss.edu.sg/admissions/financial-matters/tuition-fee-subsidy/full-time-undergraduate
- SIT Fees from Undergraduate Programmes – https://www.suss.edu.sg/admissions/financial-matters/tuition-fee-subsidy/full-time-undergraduate
- Comparison of Tuition Fees in US, UK, Canada and Australia – https://uninist.com/blog/financial-planning/comparison-of-tuition-fees-guide
- How much does college cost in 2025 – https://research.com/universities-colleges/how-much-does-college-cost
- Price of attending undergraduate institutions – https://nces.ed.gov/programs/coe/indicator/cua
- University of London Bachelor Degree – https://www.sim.edu.sg/degrees-diplomas/programmes/programme-listing?academic=2%7C&programmetype=1%7C3&university=1%7C
- University of Brimingham Bachelor Degree – https://www.sim.edu.sg/degrees-diplomas/programmes/programme-listing?academic=2%7C&programmetype=1%7C3&university=10%7C
Hashtag: #SIMGlobalEducation #SIMGE #GlobalEducation #InternationalDegree #CareerReady #FutureSkills
The issuer is solely responsible for the content of this announcement.
About SIM Global Education
SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 16,000 full- and part-time students and adult learners, of which approximately 36% are international students hailing from over 50 countries.
SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.
For more information on SIM Global Education, visit sim.edu.sg
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A-Level vs Polytechnic: Understanding different pathways offer competitive edge at SIM
Conversely, Polytechnic programmes emphasize applied learning, incorporating projects and industry attachments, and culminate in a diploma after three years. Understanding how these distinct approaches translate into admission considerations at SIM, one of Singapore’s leading private education institutions, is essential.
For students and parents, evaluating these options is critical to determining which pathway offers the greatest advantage in today’s competitive education landscape.
Applying with A-Levels
For students who have completed A-Levels, SIM requires applicants to meet the academic and English language criteria specified for each degree programme. According to SIM’s admissions process, candidates must submit their GCE A-Level certificates and transcripts along with other supporting documents. Entry is subject to programme-specific requirements set by SIM and its universities partner from Australia, Canada, Europe, the United Kingdom, and the United States. This pathway allows applicants to begin their degree studies immediately after junior college, provided they meet the specific entry requirements for their chosen programme.
Applying with a Polytechnic Diploma
Polytechnic graduates may be eligible for advanced standing and credit exemptions when applying to SIM’s degree programmes. The amount of exemption depends on the relevance of the diploma and the chosen degree. For example, IT-related diplomas from local polytechnics can receive up to two years of credit exemptions for certain programmes, such as those offered by the University of Wollongong, provided the applicant meets GPA requirements (typically 2.0 or above). Other diplomas may receive partial exemptions on a case-by-case basis. These exemptions reduce both time and cost, making SIM an attractive option for Polytechnic graduates who want to build on their applied learning experience.
Why It Matters
According to the Ministry of Education (MOE) statistics in 2021, roughly one in three Polytechnic graduates progress to local autonomous universities, compared to about four in five A‑Level and International Baccalaureate graduates. This gap underscores the importance of additional pathways such as SIM, which enable Polytechnic graduates to earn globally recognised degrees and expand their career prospects.
Student Stories: Two Potential Paths to Success at SIM
At SIM, students have the flexibility to shape their academic journey based on their background and career goals. For some, it’s about gaining a head start; for others, it’s about leveraging credit exemptions to fast-track progress. Ashley Ong and Violet Weng exemplify these two pathways, each leading to success in its own way.
Ashley Ong, an A-Level graduate, chose to begin her degree journey with the University at Buffalo Bachelor of Science in Business Administration. She embraced every opportunity SIM offered such as internships, hackathons, and networking events, building practical skills and global perspectives that prepared her for a competitive business world.
Meanwhile, Violet Weng, a Singapore Polytechnic graduate, opted for a different approach. While pursuing her RMIT Bachelor of Business (Economics and Finance), Violet leveraged SIM’s credit exemptions to shorten her study duration and reduce costs, all while working full-time. This flexibility allowed her to balance work and study, accelerate graduation, and advance her career without compromise.
Both stories highlight SIM’s commitment to offering customized pathways for students whether you’re starting fresh or building on prior learning.
Conclusion
Whether you come from an academic route like A-Levels or an applied learning path through Polytechnic, the journey to a degree can look very different. A-Level graduates often enjoy a head start with direct entry, while Polytechnic graduates benefit from credit exemptions that recognize their practical skills. Both pathways reflect Singapore’s evolving education landscape where flexibility and global opportunities matter more than ever.
References:
- MOE Post-Secondary – https://www.moe.gov.sg/post-secondary/
- SIM Application Process – https://www.sim.edu.sg/degrees-diplomas/admissions/application-process
- SIM-UOW Credit Exemption Table – https://www.sim.edu.sg/getmedia/9c0ad90d-5910-4d47-b044-f815188a4b16/sim002856.pdf
- MOE Education Statistics Digest – https://www.moe.gov.sg/about-us/publications/education-statistics-digest
- Polytechnic graduates progression and subsidies for PEIs – https://www.moe.gov.sg/news/parliamentary-replies/20210510-polytechnic-graduates-progression-and-subsidies-for-peis
- askST: How many uni places are there for Singaporeans? Is there a quota for poly grads? – https://www.straitstimes.com/singapore/how-many-uni-places-for-locals-any-quota-for-poly-grads
- How 6 internships, 4 hackathons, and CCAs paved the way for Ashley – https://www.sim.edu.sg/articles-inspirations/how-6-internships-4-hackathons-and-ccas-paved-the-way-for-ashley
- How this graduate pivoted her career by pursuing a degree while working full time – https://www.sim.edu.sg/articles-inspirations/how-this-graduate-pivoted-her-career-by-pursuing-a-degree-while-working-full-time
Hashtag: #SIMGlobalEducation #SIMGE
The issuer is solely responsible for the content of this announcement.
About SIM Global Education
SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 16,000 full- and part-time students and adult learners, of which approximately 36% are international students hailing from over 50 countries.
SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.
For more information on SIM Global Education, visit sim.edu.sg
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K. Wah Group Donates Additional HK$12.07 Million for Tai Po Recovery
Chairman Mr. Francis Lui Urges Public to Turn Compassion into Action and Vote 7 December
HONG KONG SAR – Wechat: 嘉华集团 K. Wah Group
https://www.youtube.com/@kwahgroup
The issuer is solely responsible for the content of this announcement.
About K. Wah Group
K. Wah Group was founded in 1955 by Dr. Lui Che Woo and has since grown into a diversified multinational corporation. Its core businesses span property development and investment, integrated resort and entertainment, hospitality, and construction materials.
The Group has a strong presence in Mainland China, Hong Kong, Macau, Southeast Asia, and key international markets. Its major subsidiaries include two Hong Kong-listed flagships: K. Wah International Holdings Limited (HKEX: 00173), focused on premium property development and investment; and Galaxy Entertainment Group Limited (HKEX: 00027), a constituent of the Hang Seng Index and a leading gaming and entertainment operator in Macau. Other key members of the Group include Stanford Hotels International and K. Wah Construction Materials Limited. Today, K. Wah Group comprises over 200 subsidiaries worldwide.
Website:
http://www.kwah.com
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