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Sihoo Concludes 2025 Brand Globalization Strategy Conference, Unveils Technology-Driven Vision for a Health-Centered Ergonomic Ecosystem
From Innovation to Impact: Sihoo Launches 2025 Strategy
The summit began with a keynote speech by Sihoo Chairman Luo Huiping, titled “The Health Revolution of a Chair” in his opening remarks, Luo officially introduced Sihoo’s 2025 global brand strategy, marking a new chapter in the company’s international development.
“Sihoo constructs its competitive barriers through product iteration and innovation,” Luo stated. “We are redefining the chair industry with technological strength, and fulfilling our commitment to ‘protecting users’ health through technology’ with ongoing innovation.” This strategic direction reflects Sihoo’s long-term focus on merging ergonomics, engineering, and user-centric design to drive the evolution of healthy seating solutions.
With over 1.5 million ergonomic chairs sold annually and a presence in 85 countries, Sihoo has not only demonstrated remarkable commercial success but has also reshaped global perceptions of Chinese innovation in the health-tech furniture space. Its consistent dominance on major platforms like JD.com, Tmall, and Amazon—where it has ranked first in its category for four consecutive years. At the heart of this momentum is the C300, a flagship product that has led category sales across major e-commerce platforms for multiple consecutive years.
Driving Innovation Through Strategic Investments
Sihoo has invested 12–15% of its annual revenue into R&D, with a team of nearly 100 engineers and experts developing patented seating technologies. From its groundbreaking M18 with multi-dimensional lumbar support to the intelligent T6, which integrates massage, audio, and health monitoring systems, Sihoo has progressed through four generations of innovation. The company is now advancing toward a 5.0 “all-scenario workstation” to deliver comprehensive workplace wellness solutions.
Luo emphasized the importance of offline expansion to support this evolution. Over the past five years, Sihoo has refined a single-store model and opened over 160 experience centers in China. Globally, the brand plans to open 200 new stores in 2025, reinforcing both its physical presence and its health-centric mission: “Every store we open brings us closer to protecting the well-being of more people.”
Sihoo Advances Global Strategy with Local Precision
During the summit, Sihoo’s leadership team presented a comprehensive overview of the company’s strategic roadmap for international growth. General Manager Liu Shuai outlined the brand’s long-term vision, emphasizing Sihoo’s dual commitment to expanding its global presence while deepening its specialization in ergonomic innovation. The company aims to lead across product development, brand influence, and market performance in key international markets.
Building on this foundation, Sihoo’s 2025 strategy reflects a clear evolution from leading in isolated markets to orchestrating coordinated, multi-market growth. This next phase of expansion is underpinned by a business model transformation. Sihoo is evolving from a traditional distributor-led export structure to a hybridized “partner + regional entity” model. This structure enables more agile decision-making, tighter operational alignment, and deeper cultural and market adaptation across regions. It also signals a shift in the nature of Sihoo’s global partnerships—from transactional relationships to integrated, co-invested collaborations that align on long-term value creation.
Sihoo’s global blueprint also integrates data-driven market selection, strategic store placement based on ergonomic awareness maturity, and differentiated product assortments tailored to local consumer profiles. With an infrastructure built for flexibility and supported by consistent branding, Sihoo aims to standardize excellence while allowing space for market-specific innovation.
Chen Zhuo, General Manager for the Asia-Pacific, Africa, and Latin America regions, elaborated on Sihoo’s strategic approach to overcoming globalization challenges. . He emphasized that with a consistent annual growth rate of 30%, Sihoo is advancing its positioning as a global leader in ergonomic seating by combining diversified channel development with robust technological innovation.
Chen noted that Sihoo’s flagship product lines continue to gain strong traction among high-end consumers, with brand recognition steadily rising. In 2024, the Doro series experienced year-over-year sales that more than doubled, signaling both growing brand equity and increasing acceptance of premium ergonomic solutions in international markets. As Sihoo expands its global retail presence—with its first overseas flagship store opening in 2023, followed by a second in 2024—the company is achieving balanced growth across both retail and contract sales channels. This integrated, omnichannel strategy is driving comprehensive improvements in Sihoo’s global market performance.
Global Partner Perspectives: Strategic Alignment Through Shared Success
As part of the summit, partners from three key international markets—Australia, Thailand, and the Philippines—joined the event to share practical insights from their collaboration with Sihoo. Their contributions provided firsthand perspectives on how localized execution, combined with Sihoo’s global brand strength, has driven market success.
Together, these insights reveal that Sihoo’s global ambition is powered not only by product strength but by its ability to co-create value with local partners. The depth of collaboration—rooted in strategic alignment, market insight, and shared long-term vision—is what enables the brand to adapt, thrive, and lead in diverse global markets. Recognizing their contributions, Sihoo presented awards to its partners—”Brand Navigator,” “Strategic Guardian,” and “Market Pioneer”—reinforcing a shared commitment to mutual growth and lasting value.
Looking Ahead: Advancing Global Strategy Through Innovation and Partnership
The successful conclusion of the 2025 Brand Globalization Strategy Conference and Overseas Market Customer Appreciation Banquet marked a key milestone in Sihoo’s internationalization journey. The event facilitated in-depth communication between the company and its global partners, showcased its technological leadership, and reinforced its commitment to long-term strategic collaboration. With strong engagement from industry stakeholders and partners across multiple markets, the summit provided a clear affirmation of Sihoo’s global positioning and strategic direction.
At the same time, Sihoo will maintain high investment in R&D and innovation, advancing its transition from hardware manufacturing to integrated intelligent product ecosystems. With a clear strategic roadmap, strong execution capabilities, and trusted international partnerships, Sihoo is positioned to lead the next phase of growth in the global ergonomic industry. Over the long-term horizon, Sihoo will remain focused on delivering value through product innovation, market responsiveness, and ecosystem collaboration—ensuring its solutions continue to meet the evolving needs of global users.Hashtag: #Sihoo
The issuer is solely responsible for the content of this announcement.
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AECOM supports CEDD and AFCD of HKSAR Government in launching Hong Kong’s first comprehensive nature-based solutions guidelines to advance sustainable urban development
Developed through multidisciplinary expertise in ecology, landscape architecture, engineering, climate resilience and urban planning, the HKNbSDG provides a practical blueprint for designing, implementing, sustainably managing, and evaluating NbS across diverse environmental contexts — from rivers and wetlands to coastlines and high-density urban districts.
Factoring in the characteristics of Hong Kong’s natural ecology and urban development, the HKNbSDG is built on three core principles that outline a holistic approach to promoting ecosystem diversity at multiple scales, embracing human-nature coexistence for mutual benefits, and improving resilience through NbS. It also includes a performance evaluation framework to support evidence-based decision-making and features local case studies, including Long Valley Nature Park and Tung Chung East Eco-shoreline.
“The HKNbSDG reflects our commitment to advancing nature‑positive design and supporting Hong Kong’s journey toward climate resilience and sustainable growth,” said Dr. Johnny Cheuk, senior vice president and Hong Kong executive leader at AECOM. “By integrating ecological science into design practice, we aim to empower practitioners to harness nature’s potential in building climate-resilient infrastructure.”
The HKNbSDG was officially launched at the Promulgation Ceremony held on March 3, 2026, at Long Valley Nature Park. The event was officiated by Miss. Diane Wong Shuk-han, JP, Under Secretary for Environment and Ecology; Mr. David Lam Chi-man, JP, Under Secretary for Development; Mr. Charles Karangwa, Global Head of Nature-based Solutions Centre of the International Union for Conservation of Nature (IUCN); Ir Michael Fong Hok-shing, JP, Director of Civil Engineering and Development; and Mr. Mickey Lai Kin-ming, JP, Director of Agriculture, Fisheries and Conservation.
The ceremony featured an introduction to the HKNbSDG by Stephen Suen, director of landscape architecture at AECOM, followed by a panel discussion on building cross-sector partnerships to reverse nature and biodiversity loss through NbS.
Panelists included:
- Mr. Charles Karangwa, Global Head, Nature-based Solutions Centre, IUCN
- Ir. Michael Fong Hok‑shing, JP, Director of Civil Engineering and Development
- Mr. Mickey Lai Kin Ming, JP, Director of Agriculture, Fisheries and Conservation
- Ms. Frances Chen, Director, Sustainability & Climate Change, North Asia, HSBC
- Mr. Benny Au, Senior Manager, Sustainable Development, Swire Properties Limited
The release of the HKNbSDG supports Hong Kong’s key policy commitments, including the Climate Action Plan 2050 and its biodiversity conservation targets, by providing a practical roadmap for enhancing urban resilience and expanding green infrastructure. This publication equips practitioners with essential tools — from integrating ecology into early planning to designing for multifunctional benefits — grounded in Hong Kong-specific experience. It also serves as a central resource for advancing the Northern Metropolis development strategy, where NbS is helping to drive urban-rural integration and foster the co-existence of urban development and ecological conservation.
The HKNbSDG forms part of AECOM’s broader mission to help cities adapt to climate risks while enhancing quality of life. By bringing together global best practices and local ecological insights, AECOM aims to strengthen industry-wide capability in implementing NbS at scale.
Learn more about the Hong Kong Nature-based Solutions Design Guidelines here.
Download high-resolution images here.
Hashtag: #AECOM #NatureBasedSolutions #NaturePositive #ClimateResilience #Biodiversity
The issuer is solely responsible for the content of this announcement.
About AECOM
AECOM is the global infrastructure leader, committed to delivering a better world. As a trusted professional services firm powered by deep technical abilities, we solve our clients’ complex challenges in water, environment, energy, transportation and buildings. Our teams partner with public- and private-sector clients to create innovative, sustainable and resilient solutions throughout the project lifecycle – from advisory, planning, design and engineering to program and construction management. AECOM is a Fortune 500 firm that had revenue of US$16.1 billion in fiscal year 2025. Learn more at AECOM.
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Asian Computer Industry Online Exhibition 2026: A Global Hub for Technology Industry Collaboration
Since its launch in 2022, the exhibition has been jointly organized by AsianNet and TradeAsia (www.e-tradeasia.com). The event has supported numerous companies in expanding into overseas markets and has earned strong industry recognition for high-quality buyers, efficient matchmaking, and measurable order results.
In 2026, ACI 2026 will expand in scale and be held concurrently with leading international technology trade shows, including Embedded World, Display Week (SID), COMPUTEX TAIPEI, and ISC High Performance. By aligning with major global exhibitions, the event creates a strong time-synergy effect, enabling international buyers to efficiently compare products, evaluate suppliers, and complete procurement decisions within a concentrated timeframe. This strategic alignment enhances purchasing efficiency and maximizes cross-exhibition business opportunities.
ACI 2026 features a robust lineup of respected Taiwanese manufacturers, including industry leaders such as HIGHGRADE TECH, OKAYO ELECTRONICS, BIPOLAR ELECTRONIC, YNG WEI, YNG YUH ELECTRONIC, ESMT, GOOD OPPORTUNITY ELECTRONIC, MSTRONIC, SUN RISE EXACT, AIRWAVE TECHNOLOGIES, KING DESGIN INDUSTRIAL, CLEVER INTELLIGENCE UNITY, YO-TRONICS TECHNOLOGY, DORIS INDUSTRIAL, REUEX INDUSTRIAL, ARIOSE ELECTRONICS, UNITEX NUNG LAI BUTTON and many more. These companies will present thousands of the latest computer industry products and technologies, covering a wide array of sectors crucial to modern manufacturing and production.
Comprehensive Coverage Across the Entire Industry Chain
The Asian Computer Industry Online Exhibition 2026 brings together dozens of premium suppliers from the global computer manufacturing and electronic components sectors, showcasing over a thousand innovative products and forward-looking technologies. The exhibits are strategically structured around the core value of the industry supply chain, comprehensively covering key system-level products such as desktop computers, laptops and accessories, tablets and accessories, industrial computers and embedded systems, gaming and e-sports equipment, as well as computer software, IT, and internet services.
The ACI 2026 also highlights critical communications infrastructure, including networking equipment, wireless communication devices, telecommunications and fiber access equipment, landline and VoIP systems, and antennas. In terms of key components and supply chain solutions, the showcased products include computer components, storage and memory devices, active components, power supply units, connectors and terminals, cables and cable assemblies, wiring accessories, transformers, batteries, and charging equipment.
In addition, the ACI 2026 features monitors, computer accessories and peripherals, input devices, point-of-sale (POS) systems, printers, plotters and scanners, printer consumables and parts, as well as broadcast and professional AV equipment, audio and video components, consumer electronics accessories and components, and electronic materials and supplies.
Together, these comprehensive categories fully demonstrate the complete ecosystem of the computer industry, spanning system integration, communications infrastructure, core components, and end-use applications. Combining technological depth with product breadth, the exhibition stands as a premier international trade event for efficient business matchmaking and global market expansion among professional buyers and industry stakeholders worldwide.
ACI 2026 Online Exhibition：
https://www.etradeasia.com/online-show/43/Asian-Computer-Industry-Online-Exhibition-2026.html
Innovative Online Exhibition Model
The Asian Computer Industry Online Exhibition 2026 features dedicated online showrooms, digital catalogs, and virtual exhibition halls fully integrated with the TradeAsia platform. Buyers worldwide can browse exhibitor information, submit quotation requests, and conduct procurement evaluations in real time, thereby facilitating efficient, cost-effective, and results-driven global business connections.
Hashtag: #TradeAsia
The issuer is solely responsible for the content of this announcement.
About TradeAsia
TradeAsia (
www.e-tradeasia.com) is a well-established global B2B trade platform with millions of members and over 600,000 suppliers worldwide. The platform facilitates efficient matchmaking between buyers and sellers and maintains strategic partnerships with hundreds of trade organizations and exhibition entities globally. Through cross-platform marketing and integrated exposure, TradeAsia provides suppliers with expanded international visibility and multi-channel promotion opportunities. For ACI 2026, the organizers will implement a comprehensive global marketing campaign to support exhibitors in expanding overseas markets, enhancing brand presence, and maximizing business opportunities.
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ABP Securite Announces Strategic Partnership With Rapid7 to Enhance Cybersecurity in Asia Pacific
The collaboration marks an important step in enabling enterprises to strengthen their security posture amid the region’s rapidly expanding digital landscape. With evolving hybrid infrastructures, accelerated cloud transformation, and increasing threat complexity, organisations across Asia Pacific are seeking more comprehensive ways to gain visibility, prioritise risk, and streamline response.
Under this partnership, ABP Securite will distribute and support Rapid7’s cybersecurity portfolio across Asia Pacific— including the Rapid7 Command Platform covering exposure management, SIEM and XDR, cloud security, application security, automation, and external threat intelligence.
Closing the Cyber Visibility Gap
“As the cybersecurity threat surface in Asia Pacific continues to grow, visibility and control have become mission critical,” said Joyce Ng, Chief Executive Officer of ABP Securite. “At ABP Securite, our role is to help customers turn complexity into clarity. Partnering with Rapid7 brings a best-in-class platform that empowers security teams to quantify and reduce risk more effectively. Together, we can help organisations operationalise cyber resilience and protect their most valuable assets.”
Jason Heng, Regional Sales Director, ASEAN at Rapid7, added, “ABP Securite has built a strong reputation for enabling regional partners and customers with advanced cybersecurity technologies. Through this collaboration, Rapid7 gains a powerful ally to extend our reach and help organisations in Asia Pacific gain real-time insight into their exposure, simplify operations, and respond faster to emerging threats.”
Hashtag: #ABPSecurite
The issuer is solely responsible for the content of this announcement.
About ABP Securite Pte Ltd
ABP Securite Pte Ltd is a leading cybersecurity and network-performance Value-Added Distributor (VAD), incorporated in 2015 and headquartered in Singapore, with regional offices across Asia Pacific. The company delivers a comprehensive portfolio of advanced security technologies and professional services — including architecture advisory, solution integration, after-sales support, and cloud-managed services. ABP Securite collaborates with a broad ecosystem of partners to help organisations strengthen cyber resilience, secure infrastructure, and protect critical assets across cloud, network, and data environments.
Website: www.abpsecurite.com
About Rapid7
Rapid7, Inc. (NASDAQ: RPD) is a global leader in AI-powered managed cybersecurity operations, trusted to advance organizations’ cyber resilience. Open and extensible, the Rapid7 Command Platform integrates security data, enriching it with AI, threat intelligence, and 25 years of expertise and innovation to reduce risk and disrupt attackers. As a recognized leader in preemptive managed detection and response (MDR), Rapid7 unifies exposure and detection to transform the cybersecurity operations of more than 11,500 customers worldwide. For more information, visit our website, check out our blog, or follow us on 
LinkedIn or 
X.
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