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Sihoo Concludes 2025 Brand Globalization Strategy Conference, Unveils Technology-Driven Vision for a Health-Centered Ergonomic Ecosystem

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GUANGZHOU, CHINA – Media OutReach Newswire – 31 March 2025 – On March 29, 2025, Sihoo, a global leader in ergonomic furniture, successfully held its “2025 Brand Globalization Strategy Conference and Overseas Market Customer Appreciation Banquet” in Guangzhou. Themed “Driving Growth, Win Future,” Bringing together global partners, corporate executives, and industry leaders, the event served as a strategic milestone in Sihoo’s ongoing transformation from a domestic e-commerce leader to a globally integrated brand ecosystem. This event marked a defining moment in Sihoo’s international development—opening a new chapter in its globalization strategy.

Sihoo Concludes 2025 Brand Globalization Strategy Conference, Unveils Technology-Driven Vision for a Health-Centered Ergonomic Ecosystem

From Innovation to Impact: Sihoo Launches 2025 Strategy

The summit began with a keynote speech by Sihoo Chairman Luo Huiping, titled “The Health Revolution of a Chair” in his opening remarks, Luo officially introduced Sihoo’s 2025 global brand strategy, marking a new chapter in the company’s international development.

“Sihoo constructs its competitive barriers through product iteration and innovation,” Luo stated. “We are redefining the chair industry with technological strength, and fulfilling our commitment to ‘protecting users’ health through technology’ with ongoing innovation.” This strategic direction reflects Sihoo’s long-term focus on merging ergonomics, engineering, and user-centric design to drive the evolution of healthy seating solutions.

With over 1.5 million ergonomic chairs sold annually and a presence in 85 countries, Sihoo has not only demonstrated remarkable commercial success but has also reshaped global perceptions of Chinese innovation in the health-tech furniture space. Its consistent dominance on major platforms like JD.com, Tmall, and Amazon—where it has ranked first in its category for four consecutive years. At the heart of this momentum is the C300, a flagship product that has led category sales across major e-commerce platforms for multiple consecutive years.

Driving Innovation Through Strategic Investments

Sihoo has invested 12–15% of its annual revenue into R&D, with a team of nearly 100 engineers and experts developing patented seating technologies. From its groundbreaking M18 with multi-dimensional lumbar support to the intelligent T6, which integrates massage, audio, and health monitoring systems, Sihoo has progressed through four generations of innovation. The company is now advancing toward a 5.0 “all-scenario workstation” to deliver comprehensive workplace wellness solutions.

Luo emphasized the importance of offline expansion to support this evolution. Over the past five years, Sihoo has refined a single-store model and opened over 160 experience centers in China. Globally, the brand plans to open 200 new stores in 2025, reinforcing both its physical presence and its health-centric mission: “Every store we open brings us closer to protecting the well-being of more people.”

Sihoo Advances Global Strategy with Local Precision

During the summit, Sihoo’s leadership team presented a comprehensive overview of the company’s strategic roadmap for international growth. General Manager Liu Shuai outlined the brand’s long-term vision, emphasizing Sihoo’s dual commitment to expanding its global presence while deepening its specialization in ergonomic innovation. The company aims to lead across product development, brand influence, and market performance in key international markets.

Building on this foundation, Sihoo’s 2025 strategy reflects a clear evolution from leading in isolated markets to orchestrating coordinated, multi-market growth. This next phase of expansion is underpinned by a business model transformation. Sihoo is evolving from a traditional distributor-led export structure to a hybridized “partner + regional entity” model. This structure enables more agile decision-making, tighter operational alignment, and deeper cultural and market adaptation across regions. It also signals a shift in the nature of Sihoo’s global partnerships—from transactional relationships to integrated, co-invested collaborations that align on long-term value creation.

Sihoo’s global blueprint also integrates data-driven market selection, strategic store placement based on ergonomic awareness maturity, and differentiated product assortments tailored to local consumer profiles. With an infrastructure built for flexibility and supported by consistent branding, Sihoo aims to standardize excellence while allowing space for market-specific innovation.

Chen Zhuo, General Manager for the Asia-Pacific, Africa, and Latin America regions, elaborated on Sihoo’s strategic approach to overcoming globalization challenges. . He emphasized that with a consistent annual growth rate of 30%, Sihoo is advancing its positioning as a global leader in ergonomic seating by combining diversified channel development with robust technological innovation.

Chen noted that Sihoo’s flagship product lines continue to gain strong traction among high-end consumers, with brand recognition steadily rising. In 2024, the Doro series experienced year-over-year sales that more than doubled, signaling both growing brand equity and increasing acceptance of premium ergonomic solutions in international markets. As Sihoo expands its global retail presence—with its first overseas flagship store opening in 2023, followed by a second in 2024—the company is achieving balanced growth across both retail and contract sales channels. This integrated, omnichannel strategy is driving comprehensive improvements in Sihoo’s global market performance.

Global Partner Perspectives: Strategic Alignment Through Shared Success

As part of the summit, partners from three key international markets—Australia, Thailand, and the Philippines—joined the event to share practical insights from their collaboration with Sihoo. Their contributions provided firsthand perspectives on how localized execution, combined with Sihoo’s global brand strength, has driven market success.

Together, these insights reveal that Sihoo’s global ambition is powered not only by product strength but by its ability to co-create value with local partners. The depth of collaboration—rooted in strategic alignment, market insight, and shared long-term vision—is what enables the brand to adapt, thrive, and lead in diverse global markets. Recognizing their contributions, Sihoo presented awards to its partners—”Brand Navigator,” “Strategic Guardian,” and “Market Pioneer”—reinforcing a shared commitment to mutual growth and lasting value.

Looking Ahead: Advancing Global Strategy Through Innovation and Partnership

The successful conclusion of the 2025 Brand Globalization Strategy Conference and Overseas Market Customer Appreciation Banquet marked a key milestone in Sihoo’s internationalization journey. The event facilitated in-depth communication between the company and its global partners, showcased its technological leadership, and reinforced its commitment to long-term strategic collaboration. With strong engagement from industry stakeholders and partners across multiple markets, the summit provided a clear affirmation of Sihoo’s global positioning and strategic direction.

At the same time, Sihoo will maintain high investment in R&D and innovation, advancing its transition from hardware manufacturing to integrated intelligent product ecosystems. With a clear strategic roadmap, strong execution capabilities, and trusted international partnerships, Sihoo is positioned to lead the next phase of growth in the global ergonomic industry. Over the long-term horizon, Sihoo will remain focused on delivering value through product innovation, market responsiveness, and ecosystem collaboration—ensuring its solutions continue to meet the evolving needs of global users.Hashtag: #Sihoo

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Can Gio Awakens as Ho Chi Minh City’s Next Growth Frontier

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After decades of quiet, Can Gio is awakening on Vietnam’s southern coast, as fresh investment and grand designs breathe new life into the once-remote district of Saigon.

HO CHI MINH CITY, VIETNAM – Media OutReach Newswire – 27 December 2024 – Six months after the groundbreaking of a 2,870-hectare coastal urban project backed by Vingroup, Vietnam’s largest private conglomerate, Can Gio, once seen as a forgotten corner of Ho Chi Minh City, is now emerging as a new growth engine for Vietnam’s southern metropolis.

Vinhomes Green Paradise: A Hidden Gem Poised to Shine in Vietnam’s Real Estate Market.

Breaking Isolation

For years, Can Gio was often left out of the city’s rapid development. Surrounded by dense forests and accessible mainly by ferry, it remained a world apart. Now, that is beginning to change.

Six months ago, the large-scale land reclamation project officially started construction. Locals call it a “game changer” that awakened a land long left behind. Along the coast that once lay quiet, a vast construction site has emerged, with heavy machinery working day and night. “I was very surprised by the speed,” said Prof. Pham Van Song, president of the Mien Dong University of Technology, noting that hundreds of hectares have already been filled and stabilized within months.

The project, developed by Vingroup through its real estate arm Vinhomes, represents one of the group’s most ambitious coastal developments, part of a long-term vision to extend Ho Chi Minh City’s urban footprint toward the sea. With billions of U.S. dollars in investment, it combines housing, tourism, and modern infrastructure within a single master plan that anchors Can Gio’s transformation.

Complementing this project, a series of major infrastructure works are also reshaping the district. By the end of 2025, the Phu My Hung–Can Gio high-speed railway, designed to reach 350 kilometers per hour, is expected to begin construction, linking the area to the city’s southern urban core. In 2026, the long-awaited Can Gio Bridge will break ground, cutting the journey to the city center to around 45 to 60 minutes.

At the same time, the Rung Sac interchange, with an investment of 3,000 billion VND (about 120 million U.S. dollars), will connect Can Gio directly with the Ben Luc–Long Thanh Expressway. Expected to be completed in 2028, it will link Can Gio with both the Southwest and Southeast regions, including Long Thanh International Airport.

In addition, a sea-crossing expressway between Can Gio and Vung Tau, 50 meters wide and proposed by Vingroup, would stretch across the sea for more than 10 kilometers. The plan envisions a wide eight-lane road that could reduce travel between Can Gio and Vung Tau to under 15 minutes, creating a strategic connection between the two coastal economies.

These efforts fit within a broader regional plan that combines road, rail, water, and sea transport. Another key project is the Can Gio International Transshipment Port, covering 571 hectares with an investment of 50,000 billion VND. The port is designed to become a new symbol of Vietnam’s maritime economy, with its first phase scheduled to begin operations in 2027 and full completion before 2045.

“A Single Project Ignites the South”

According to Prof. Pham Van Song, the rise of Can Gio is a natural development, especially with the involvement of Vingroup through its Vinhomes Green Paradise project. He believes that Can Gio is moving from an ecological area on the fringe of development to a new center of growth. “All modes of transportation will be available in Can Gio,” he said. “The district’s GRDP will grow rapidly in line with ongoing construction and investment. Both the number of residents and visitors will surge. Local people will be the first to directly benefit from these projects, and their lives will become increasingly prosperous.”

The changes are already drawing attention from investors. Dinh Minh Tuan, southern regional director of Batdongsan.com.vn, said the number of searches related to Can Gio has tripled since the beginning of the year. After the Vinhomes Green Paradise project broke ground, property interest in the district doubled again. “Just one single project has heated up the entire southern market,” he said.

Experts say this follows a familiar pattern. In the 1990s, Nguyen Van Linh Boulevard helped turn southern Ho Chi Minh City into a thriving area and drew nearly two million residents. In the 2010s, the completion of the Thu Thiem Tunnel and Bridge attracted more than one million people to the city’s east. “Investors who followed the infrastructure development wave then saw huge gains,” Tuan noted. “Can Gio now stands at a similar starting point, but with a stronger push.”

With a population of about 80,000, Can Gio has long faced a single challenge: lack of connectivity. But, “with the series of large-scale investments now under way, Can Gio is expected to grow faster than many of the city’s earlier new urban areas,” said Tuan.
Hashtag: #Vinhomes

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Z.ai Open-Sources GLM-4.7, a New Generation Large Language Model Built for Real Development Workflows

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SINGAPORE – Media OutReach Newswire – 26 December 2025 – Z.ai has released GLM-4.7, the latest version of its open-source large language model, ahead of Christmas, as the company steps up efforts to position its models for real-world software development and production use.

The new model is designed around practical engineering workflows, with a focus on long-running task execution, stable tool calling, and multi-step reasoning, capabilities that have become increasingly important as developers deploy large language models in complex, agent-based systems.

Compared with its predecessor, GLM-4.6, GLM-4.7 shows notable gains in code generation, complex reasoning, and agent execution. According to Z.ai, the model delivers more consistent and controllable performance over extended tasks, while producing cleaner and more concise language output, addressing a common weakness in many open-source models.

To evaluate performance in realistic settings, Z.ai tested GLM-4.7 on 100 practical programming tasks in production-like environments such as Claude Code, spanning front-end, back-end, and command-execution scenarios. The company said GLM-4.7 achieved higher task completion rates and greater stability than GLM-4.6, and has since been adopted as the default model for its GLM Coding Plan.

Benchmark results also place GLM-4.7 among the strongest open-source models currently available. It scored 67.5 on BrowseComp and 87.4 on τ²-Bench, the latter marking a new high for open-source systems. In coding-focused evaluations, including SWE-bench Verified and LiveCodeBench v6, its overall performance approaches that of Claude Sonnet 4.5. In Code Arena’s large-scale blind evaluation, which aggregates votes from more than one million comparisons, GLM-4.7 ranked first among open-source models.

The model is available through the BigModel.cn API and has been integrated into Z.ai’s full-stack development platform, according to the company. As open-source models take on a more prominent role in the global technology ecosystem, Z.ai’s progress offers a clear indication of how such systems may continue to evolve, and what they might enable next.

Default Model for Coding Plan: https://z.ai/subscribe
Try it now: https://chat.z.ai/
Weights: https://huggingface.co/zai-org/GLM-4.7
Technical blog: https://z.ai/blog/glm-4.7

Hashtag: #ZAI

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NIA Joins Forces with TAT to Reignite ‘Amazing Thailand’ Through Innovation Power, Transforming Thai Tourism and Leveraging Creativity and Culture to Drive a New Tourism Economy

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BANGKOK, THAILAND – Media OutReach Newswire – 26 December 2025 – Tourism remains one of the most important engines driving Thailand’s economy. Beyond generating revenue, it plays a vital role in job creation, nation branding, and even influencing investment decisions. However, fostering sustainable growth in the tourism sector is far from straightforward. The industry continues to face multiple challenges, including convenience and accessibility, intensifying competition among destinations worldwide, and changing traveller behaviours — all of which directly affect tourists’ travel decisions.

NIA Joins Forces with TAT to Reignite ‘Amazing Thailand’

Towards the end of this year, Thailand is preparing to reignite global attention with a renewed wave of ‘Amazing Thailand.’ The government and private sector are rolling out a comprehensive set of tourism-stimulus measures that address both economic impact and national image. One of the most talked-about highlights is the appointment of Lalisa ‘Lisa’ Manobal as the new brand ambassador — not only a global-level artist, but also a powerful representation of Thailand’s contemporary image on the world stage.

Another key highlight to watch closely is the launch of the ‘Amazing Thailand Innovation Gadget’ platform, developed through a collaboration between the National Innovation Agency (Public Organisation), or NIA, and the Tourism Authority of Thailand (TAT). This initiative aims to elevate Thailand’s tourism industry into the era of Smart Tourism in a tangible and comprehensive way.

The platform is designed to function as Thailand’s first-ever tourism innovation repository, bringing together tourism-related technologies and solutions in one centralised space. These range from route-planning technologies, accommodation booking systems, and tourist-data management, to experience-creation tools that personalise journeys and enhance engagement. More than a simple innovation directory, the platform represents a turning point — a mechanism that connects entrepreneurs, developers, and creative talents to co-create new ‘Amazing’ experiences, spanning the entire traveller journey from trip planning to the final moment of travel for visitors worldwide.

Learning from Global Leaders Where Tourism Meets Technology

The world has entered an era where tourism is no longer driven solely by beautiful destinations and cultural heritage. Instead, competitiveness increasingly depends on experiences and technology. As a result, many countries are rapidly upgrading their tourism sectors to become smarter, more emotionally engaging, and better aligned with the expectations of modern travellers.

Japan, for example, stands as a model of cultural-innovation integration, leveraging anime, music, cuisine, and fashion as globally recognisable soft power. Recently, the Japanese government has rebooted efforts to fuse cultural roots with advanced technology through initiatives such as Virtual Remix Japan, which enables global audiences to participate in art exhibitions, festivals, and anime worlds in real time via VR and AR. This exemplifies a seamless blend of past and future.

Meanwhile, South Korea has aggressively combined technology and tourism to enhance attractiveness and vibrancy. The country actively promotes start-ups offering cloud-based hotel-management platforms, real-time translation technologies, blockchain services for international tourists, and platforms linking tourism with overseas education. South Korea has also built a tourism ecosystem that integrates smart cities, digital technology, and contemporary culture, using K-pop artists as a major driving force.

In Barcelona, Spain, one of Europe’s leading smart cities, tourism has been elevated through intelligent urban and visitor-experience management. From smart traffic systems and energy-saving public bike services to big-data-driven analysis of tourist behaviour, visitors can plan accommodation, restaurants, and travel routes through a single integrated application. This approach creates a balanced coexistence between tourism and urban life. Together, these examples demonstrate that technology is no longer merely a supporting tool, but the core differentiator in the modern tourism economy.

Amazing Thailand Innovation Gadget: Elevating Thai Tourism Through a Fully Integrated Innovation Ecosystem

NIA and TAT have officially announced a landmark collaboration with the launch of the ‘Amazing Thailand Innovation Gadget’ platform, which serves as Thailand’s first tourism innovation repository. The initiative aims to propel Thai tourism fully into the Smart Tourism era.

The platform aggregates tourism-related technologies and innovative solutions from start-ups and entrepreneurs nationwide, enabling real-world deployment across the entire Thai tourism value chain. Its objective is to build a strong tourism-innovation ecosystem through integrated collaboration across all sectors, while enhancing entrepreneurs’ capacity to apply innovation and technology suited to the specific contexts of different destinations.

This approach is designed to create premium tourism experiences for both domestic and international travellers, delivering sustainable economic and social benefits for Thailand. Importantly, the country will gain a continuously expandable tourism-innovation repository, strengthening long-term competitiveness in the global tourism market.

From Creative Power and Culture to Driving Thailand’s Tourism Economy

Dr. Krithpaka Boonfueng, Executive Director of the National Innovation Agency, stated that the innovations featured on the platform will primarily be Travel Tech-related technologies. The platform is open to start-ups, entrepreneurs, developers, and business partners with the interest and capability to co-create elevated tourism experiences while advancing Thailand’s Smart Tourism ecosystem.

Currently, NIA supports and has incubated more than 80 high-potential tourism-technology start-ups and entrepreneurs, spanning areas such as community-based tourism (Local Alike), hospitality solutions (Ascend Travel), urban mobility (MuvMi), social impact marketplaces (SocialGiver), and backend customer-journey management systems (Appointment Anywhere). These solutions enable entrepreneurs and developers to access tools tailored to their specific contexts.

NIA believes that all stakeholders play a vital role in elevating Thailand’s tourism industry by integrating technology with creativity, culture, and local identity. This integration goes beyond artists, cuisine, or traditional culture, extending into tangible, scalable innovations that create new economic value for local communities.

Thai – Tech – Tourism: A Major Integrated Leap Forward

Dr Krithpaka further noted that tourism is one of the core engines of the global economy, particularly following recovery from the COVID-19 pandemic. According to data from the World Travel & Tourism Council (WTTC), in 2024 the global travel and tourism sector contributed USD 10.9 trillion, or 10% of global GDP, and supported 357 million jobs worldwide.

The United Nations World Tourism Organization (UN Tourism) has emphasised that innovation is a critical driver of economic growth, enabling new business models, attracting investment, and differentiating destinations through unique tourism formats.

Another crucial factor not to be overlooked is the global TravelTech investment ecosystem, which remains robust. In the post-pandemic era, major tourism companies have increased technology investment by an average of 14% in 2024, reflecting strong confidence in technology as a competitive advantage.

Key areas of investment focus include Smarter Retailing and Personalisation, which deliver highly tailored customer experiences; GenAI and Autonomous Agents, next-generation AI capable of analysing, planning, and executing tasks independently — such as automated travel recommendations, trip planning, and booking management; and Sustainability, with growing investment in start-ups that reduce carbon emissions through diverse solutions.

These global trends align closely with the capabilities and diversity of Thai start-ups, positioning Thailand to connect seamlessly with international movements and deliver truly tangible ‘Amazing’ experiences.

NIA stands ready to connect knowledge, technology, and innovation capital across public agencies, private enterprises, and Thai start-ups to drive concrete outcomes in the tourism-innovation ecosystem. This effort extends beyond enhancing tourism businesses; it represents the creation of a future-oriented industry that fuses creativity and culture with technological power.

Through this integrated approach, Thailand aims to elevate economic value, cultural richness, and sustainability — and to advance decisively towards becoming a Global Innovation Tourism Hub in a meaningful and lasting way.
Hashtag: #NIA #NationalInnovationAgency

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