Media OutReach
AI Presents Growth Opportunities for Malaysian eCommerce Sellers, Despite Adoption Challenges, Lazada Report Reveals
- On average, Malaysian online sellers have adopted AI in only 26% of their business operations, significantly lower than the SEA average of 37%.
- Indonesia and Vietnam lead average AI adoption in eCommerce in Southeast Asia, followed by Singapore and Thailand.
- Lazada’s new playbook provides sellers with best practices, actionable insights and resources to help integrate AI into their operations.
KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 8 April 2025 – Lazada, a leading eCommerce platform in Southeast Asia, today published its research report, Bridging the AI Gap: Online Seller Perceptions and Adoption Trends in Southeast Asia (SEA). Developed in collaboration with Kantar, the report surveyed 1,214 eCommerce sellers across Malaysia, Indonesia, the Philippines, Singapore, Thailand, and Vietnam to examine AI adoption trends, challenges, and opportunities—shedding light on sellers’ readiness to integrate AI into their operations.
Knowledge, perception and implementation gap evident among online sellers
The research reveals that 69% of Malaysian online sellers show strong familiarity of AI, in line with the average for the region at 68%, indicating that they are aware of AI. While SEA sellers believe they have integrated AI into 47% of their business operations, actual adoption stands only at 37%. In Malaysia, this gap is even wider with sellers estimating adoption at 30%, while real implementation is lower at just 26%, underscoring a disparity between perceived and actual AI use in the country.
Online sellers face a dilemma in terms of assessing AI efficacy and its cost implications. While 89% of SEA sellers acknowledge AI’s role in boosting productivity, this sentiment is slightly lower amongst Malaysian sellers at 77%. This contrasts with the perceived overall usefulness of AI, where only 1 in 2 Malaysian sellers are sceptical about its utility, compared with almost two-thirds (61%) of SEA sellers who feel the same. Furthermore, although 87% sellers in Malaysia agree that AI can drive long-term cost savings, nearly two-thirds (64%) cite costliness and time-consuming implementation as barriers to adoption.
The research also suggests an implementation gap, where sellers understand the importance of AI but struggle with effective deployment. Highlighting the challenge of transitioning from familiar, manual processes to AI-driven solutions, nearly all sellers in SEA (93%) agree that it is important to upskill the workforce to use AI so that they can be more productive, yet 3 out of 4 sellers (75%) also concede that their employees still prefer to use tools they are familiar with, rather than new AI solutions. In Malaysia, the importance of upskilling for AI is slightly lower at 89%, although a high majority of sellers (67%) still indicate that their employees prefer to use tried-and-tested ways of working.
Comparing AI-readiness levels in Malaysia vs. SEA
Across the region, Indonesia and Vietnam lead with 42% AI adoption across business functions, while Singapore and Thailand follow closely at 39% and finally the Philippines at 32% and Malaysia at 26%. Based on the level of AI adoption across five core aspects of operations of a seller’s business, namely operations and logistics, product management, marketing and advertising, customer service, and workforce management, the report identifies three distinct seller archetypes – AI Adepts, AI Aspirants, and AI Agnostics[1], based on the average score they attained in each aspect of operations to represent their readiness level to embrace AI:
- AI Adepts: Sellers who have integrated AI across at least 80% of their operations, placing them at the forefront of adoption. Only 15% of Malaysian sellers belong to this category, significantly lower than the SEA average of 24%.
- AI Aspirants: Sellers who have partially integrated AI into their operations, but still face adoption gaps across key functions. This group comprises 43% of Malaysian sellers, aligning with half of the sellers in Southeast Asia (50%).
- AI Agnostics: This group lags in AI adoption, with most business functions still handled manually. Malaysians have a notably higher number of sellers in this category (42%), nearly double the Southeast Asia average of 26%.
Findings indicate that Thailand has the highest share of AI Adepts, with 30% of sellers in this category. Singapore (29%), Indonesia (29%), and Vietnam (22%) also demonstrate strong AI implementation despite knowledge gaps, while Malaysia (15%) and the Philippines (19%) face challenges related to internal buy-in and infrastructure limitations. 85% of Malaysian sellers fall into the AI Aspirants and AI Agnostics categories, signalling a pressing need for enhanced seller support (48%) and AI-powered tools (47%) to drive implementation.
“The findings from our research reveal a fascinating gap in Southeast Asia’s eCommerce ecosystem. While most sellers understand AI’s transformative potential, many are still navigating the path from recognition to implementation,” said James Dong, Chief Executive Officer, Lazada Group. “As a leading eCommerce platform in Southeast Asia, we aim to bridge the knowledge and adoption gap by developing accessible AI solutions that address the unique challenges faced by sellers across different markets, ultimately making technology more accessible and driving sustainable business growth regardless of a seller’s size or technical expertise.”
Leveraging Lazada’s AI-driven solutions to transform business operations
To support sellers in their AI adoption journey, Lazada is launching the Online Sellers Artificial Intelligence Readiness Playbook, designed to provide strategic guidance based on sellers’ AI maturity levels. The research reveals that sellers are already leveraging key AI-driven solutions on Lazada’s platform to enhance their efficiency, validating Lazada’s continuous investments into cutting-edge AI innovations and advanced tools that streamline eCommerce operations and drive competitiveness.
With 67% of sellers expressing strong satisfaction in existing Lazada AI features[2], Lazada is also releasing new Generative AI (GenAI) features that are designed to empower sellers and enhance their product listings, streamline operations, and boost customer conversions such as:
- AI Smart Product Optimisation: Powered by GenAI, this tool helps sellers identify improvements they can make to their product titles, descriptions, or even photos. It enables automated virtual try-ons, background modifications, and model adjustments, allowing sellers to produce professional product imagery quickly within minutes.
- AI-Powered Translations: This feature automatically translates product content into multiple local languages, enabling sellers to expand their reach across diverse markets efficiently and accurately.
- Lazzie Seller: A dedicated AI assistant within the Alibaba Seller Centre (ASC), providing instant responses to frequently asked questions, quick navigation to key features, store risk assessments, and business advice to boost seller efficiency and growth.
To find out more, download the Online Sellers Artificial Intelligence Readiness Playbook to understand how these solutions can offer a structured framework for sellers to integrate AI into their workflows to drive growth, efficiency, and innovation in an ever-evolving eCommerce landscape.
About the Research
Developed in partnership with Kantar, Bridging the AI Gap: Online Seller Perceptions and Adoption Trends in Southeast Asia provides a comprehensive analysis of AI adoption trends, challenges, and opportunities, offering insights into how sellers can leverage AI to drive growth and efficiency in Southeast Asia’s evolving eCommerce landscape. The report surveyed 1,214 eCommerce sellers across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam in February 2025.
This follows the Artificial Intelligence Adoption in eCommerce in Southeast Asia Whitepaper, another research conducted in partnership with Kantar, which surveyed more than 6,000 eCommerce users in the region in September 2024 to better understand AI awareness, trust and preferences, shopping behaviour, and consumer pain points in the region.
Annex
Lazada’s AI features for sellers:
- Lazada Business Advisor: AI-powered analytics tool that provides real-time insights to optimise sales and business performance. Almost seven in 10 Lazada sellers report strong satisfaction and almost half (48%) actively use this tool to track trends and make data-driven decisions
- Lazada Sponsored Solutions: A targeted advertising platform that boosts product visibility and maximises sales through AI-driven recommendations. Two in three (67%) sellers report strong satisfaction, and 46% actively use this tool, citing its positive impact on sales growth.
- AI Smart Listing: Generative AI tool that automates product listing by generating and pre-filling compelling attributes based on images or keywords. 64% of sellers report strong satisfaction in leveraging this feature to reduce listing time and improve content quality.
- Virtual Try-Ons: An AI-powered AR feature that allows shoppers to visualise products in real time, increasing purchase confidence and reducing returns. 62% of sellers express strong satisfaction with its effectiveness, with 42% of sellers using it actively.
- AI Selling Points: A tool that analyses product data and customer behaviour to automatically highlight key product features to drive conversions. 68% of sellers express strong satisfaction with this feature and 42% actively use it to attract more customers to their storefront online.
- Lazada IM Shop Assistant (LISA): An AI-powered tool that helps sellers enhance customer engagement by providing automated, AI-driven responses to inquiries, improving service efficiency and conversion rates. 65% of sellers express strong satisfaction with this feature and 38% actively use it.
Hashtag: #LazadaMY #Lazada
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The issuer is solely responsible for the content of this announcement.
About Lazada Group
Lazada Group is Southeast Asia’s pioneer eCommerce platform. For the last 13 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payment channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region.
Media OutReach
PERSOL Unveils Unified Regional Outsourcing Brand to Drive Digital Transformation and Operational Excellence in Singapore
PERSOL Outsourcing will deliver tailored end-to-end solutions for today’s evolving business landscape
SINGAPORE – Media OutReach Newswire – 31 March 2026 – PERSOL, Asia Pacific’s leading HR solutions provider, today announced the official launch of PERSOL Outsourcing. This strategic rebranding brings together the collective strengths of P-Serv and EVO, creating a unified, future-ready outsourcing brand designed to help businesses navigate an increasingly complex and tech-driven market.
The rebranding of P-Serv and EVO as PERSOL Outsourcing marks a significant milestone in PERSOL APAC’s regional growth strategy. By combining three decades of operational stability with digital capabilities, PERSOL Outsourcing is positioned to deliver tailored end-to-end solutions that integrate People, Process, and Technology.
“The launch of PERSOL Outsourcing reflects our commitment to scaling smarter and innovating faster for our clients,” said Foo See Yang, Managing Director and Strategic Business Group Head, PERSOL APAC. “By unifying our business process design and technical expertise under one brand, we can deliver more comprehensive, scalable, and future-ready solutions to our clients in the region. The rebranding allows PERSOL APAC to better support clients’ evolving needs in areas such as digital transformation, workforce optimisation, and operational resilience.”
Tailored Solutions for an Increasingly Complex Landscape
PERSOL Outsourcing addresses the rising demand for agile delivery models in a regional Business Process Outsourcing (BPO) market that is expected to reach US$147.06 billion by 2032. As regional enterprises increasingly seek partners who can navigate this rapid growth through specialised domain expertise, PERSOL Outsourcing will focus on delivering solutions across three core pillars:
- Customer Experience: Supporting service delivery across all touchpoints, from customer service management to omnichannel contact centre operations and front-of-house operations.
- Corporate Services: Streamline complex shared service operations through a comprehensive suite of solutions including Human Resource Advisory, Finance, Marketing, and Compliance. Services include the management of intricate administrative, facility, and regulatory requirements based on organisational needs and growth trajectories.
- Technical: Driving digital transformation through engineering and IT infrastructure management. Capabilities span cloud operations, digital support, and platform management, leveraging AI implementation and automation to innovate and improve core business processes.
Effective immediately, P-Serv and EVO will operate under the PERSOL Outsourcing brand. The integration will allow clients to tap into an expanded suite of regional resources and digital innovations designed to drive greater operational efficiency.
For more information, please visit https://www.persoloutsourcing.com/.
Hashtag: #PERSOLOutsourcing
The issuer is solely responsible for the content of this announcement.
About PERSOL Outsourcing
PERSOL Outsourcing is a regional strategic partner delivering comprehensive outsourcing solutions that seamlessly integrates people, process, and technology. As a newly integrated brand following the rebranding of P-Serv and EVO, PERSOL Outsourcing unites three decades of operational excellence with deep domain expertise to drive agility and resilience for enterprises across Asia-Pacific.
About PERSOL APAC
PERSOL is Asia-Pacific’s leading Staffing and HR solutions partner, operating across 13 markets with deep local insight and regional scale. With more than 140 offices and decades of experience, we deliver integrated workforce solutions that are tailored, tech-enabled, and designed for the dynamic world of work.
We combine human expertise with smart technology to help organisations solve workforce challenges, unlock potential, and stay ahead of change. From recruitment and talent management to workforce strategy and advisory, our collaborative approach puts your goals at the centre.
In 2025, we came together under the PERSOL name – reflecting our bold vision for the future of work and our Group’s Vision: ‘Work and Smile’. Whether you’re building teams, growing careers, or transforming how work gets done, we’re here.
Media OutReach
PERSOL Introduces Unified Regional Outsourcing Brand to Boost Digital Transformation and Operational Excellence in Malaysia
PERSOL Outsourcing will deliver tailored end-to-end solutions for today’s evolving business landscape
KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 31 March 2026 – PERSOL, Asia Pacific’s leading HR solutions provider, today announced the official launch of PERSOL Outsourcing. This strategic rebranding brings together the collective strengths of P-Serv and EVO, creating a unified, future-ready outsourcing brand designed to help Malaysia businesses navigate an increasingly complex and tech-driven market.
The rebranding of P-Serv and EVO as PERSOL Outsourcing marks a significant milestone in PERSOL APAC’s regional growth strategy. By combining three decades of operational stability with digital capabilities, PERSOL Outsourcing is positioned to deliver tailored end-to-end solutions that integrate People, Process, and Technology.
“The transition to PERSOL Outsourcing is a natural evolution of our deep-rooted presence in Malaysia and the wider region,” said Brian Sim, Managing Director and Country Head of PERSOL Malaysia. “By unifying the specialised domain expertise of P-Serv and EVO, we are better positioned to help our clients navigate the evolving business and workforce landscape. Our clients will continue to work with the same expert teams they trust, but with the added benefit of unified regional scale and enhanced digital capabilities that drive long-term resilience and efficiency.”
Tailored Solutions for an Increasingly Complex Landscape
PERSOL Outsourcing addresses the rising demand for agile delivery models in a regional Business Process Outsourcing (BPO) market that is expected to reach US$147.06 billion by 2032. In Malaysia, Customer Experience BPO market generated US$1.43 billion in 2024 and is projected to grow at a CAGR of 12.5% by 2030. As local and regional enterprises increasingly seek partners who can navigate this rapid growth through specialised domain expertise, PERSOL Outsourcing will focus on delivering solutions across three core pillars:
- Customer Experience: Supporting service delivery across all touchpoints, from customer service management to omnichannel contact centre operations and front-of-house operations.
- Corporate Services: Streamline complex shared service operations through a comprehensive suite of solutions including Human Resource Advisory, Finance, Marketing, and Compliance. Services include the management of intricate administrative, facility, and regulatory requirements based on organisational needs and growth trajectories.
- Technical: Driving digital transformation through engineering and IT infrastructure management. Capabilities span cloud operations, digital support, and platform management, leveraging AI implementation and automation to innovate and improve core business processes.
Effective immediately, P-Serv and EVO will operate under the PERSOL Outsourcing brand. The integration will allow clients to tap into an expanded suite of regional resources and digital innovations designed to drive greater operational efficiency.
For more information, please visit https://www.persoloutsourcing.com/.
Hashtag: #PERSOLOutsourcing
The issuer is solely responsible for the content of this announcement.
About PERSOL Outsourcing
PERSOL Outsourcing is a regional strategic partner delivering comprehensive outsourcing solutions that seamlessly integrates people, process, and technology. As a newly integrated brand following the rebranding of P-Serv and EVO, PERSOL Outsourcing unites three decades of operational excellence with deep domain expertise to drive agility and resilience for enterprises across Asia-Pacific.
About PERSOL APAC
PERSOL is Asia-Pacific’s leading Staffing and HR solutions partner, operating across 13 markets with deep local insight and regional scale. With more than 140 offices and decades of experience, we deliver integrated workforce solutions that are tailored, tech-enabled, and designed for the dynamic world of work.
We combine human expertise with smart technology to help organisations solve workforce challenges, unlock potential, and stay ahead of change. From recruitment and talent management to workforce strategy and advisory, our collaborative approach puts your goals at the centre.
In 2025, we came together under the PERSOL name – reflecting our bold vision for the future of work and our Group’s Vision: ‘Work and Smile’. Whether you’re building teams, growing careers, or transforming how work gets done, we’re here.
Media OutReach
Maharlika Consortium Breaks Ground for PHP 2 Billlion Microgrid Investment Powering 12,000 Philippine Homes
Right Image:
Maharlika Consortium is a recognized leader in microgrid innovation, deploying best-in-class technology that includes advanced solar PV power, high-performance battery storage systems (BESS), intelligent hybrid generation, smart meters, and sophisticated distribution grids to deliver 24/7 clean, affordable, and reliable electricity to residential and commercial consumers.
Awarded following a competitive selection process by the Philippine government under the Qualified Third Party Programme (QTP) and the new Microgrid Service Provider (MGSP) Act, the approved microgrids will deploy a smart, clean, and modern utility-grade power infrastructure. The portfolio will initially deploy 7 MWp Solar PV, BESS totaling 8.0 MWh, efficient diesel capacity of 3.5 MW and a smart power distribution network of 225 km across the three provinces. This ambitious undertaking is expected to generate approximately 300 full-time jobs during the 10-12 month construction period, with 30 permanent positions for operations and maintenance (O&M) and additional part-time sub-contractors for ongoing maintenance works.
This significant milestone underscores the Philippine government’s intensified efforts to fast-track rural electrification projects. These initiatives are propelled through pathways such as the Certified Energy Project of National Significance (CEPNS) designation and inter-agency streamlining, consistent with the respective mandates and authorities of the concerned government agencies, a push acknowledged by President Ferdinand R. Marcos Jr., Energy Secretary Sharon S. Garin and ERC Chairperson Atty. Francis Saturnino C. Juan. Now facing a global oil crisis, more than ever, decentralized and hybrid power infrastructure is the country’s best strategy to increase its energy security. Such hybrid powered microgrids will reduce the burden on fuel subsidies by the government while ensuring business continuity in entire communities, because over 50-60 percent of the power is generated from locally available sunlight.
In Palawan, a province celebrated for its environmental efforts and home to the world-class pioneering Sabang microgrid, the news was warmly received by local leadership. “This program is about creating opportunities, improving lives, and building a brighter future for every San Vicentenian. As we lay the foundation today, we are not only building infrastructure—we are building hope.” said San Vicente Mayor Ramir R. Pablico.
Community leaders and indigenous representatives also expressed strong support for the project, highlighting its long-awaited impact on education, livelihoods, and cultural continuity. “We have been waiting a long time for this project because our community truly wants access to electricity. While I know some of our residents may face challenges in getting connected due to financial constraints, I am confident they will find ways, because they want their children to study well. Reliable lighting will help ensure better education for our community,” said Barangay Captain Alvin J. Marsi of Taburi. “We are grateful to our elders and the Indigenous Political Structure for their support through the entire approval process. Their consent reflects a shared aspiration to advance and develop their community,” said Dina C. Pascual, Municipal Indigenous Peoples Mandatory Representative (IPMR). “This project is very meaningful for us. I believe this is not only for our generation, but especially for the children. We hope that access to electricity will encourage our youth to stay, so they can continue to protect and uphold the rights of our indigenous community,” shared Ebredy Orok, an Indigenous community elder, who affirmed that the project has been granted a Free Prior Informed Consent (FPIC) through the National Commission on Indigenos Peoples (NCIP).
Her Excellency Ambassador Constance See of Singapore, who led key dignitaries during the ceremony, underscored the broader significance of the project, highlighting both its development impact and the strength of bilateral cooperation. “This is not just an energy project—it is a development project. Projects like this microgrid strengthen livelihoods, improve access to essential services, and demonstrate how Singapore and the Philippines can work together to deliver practical, lasting benefits for communities.”
Atem S. Ramsundersingh, CEO of WEnergy Global, the pioneering company in hybrid power systems and offgrid microgrids over past 14 years, highlighted the significant opportunity for financiers. “We invite financing institutions to join this movement as lenders, claim real, measurable SDG impact, and gain early access to an approximately US$7 billion off-grid infrastructure market in the Philippines. Our 24-site portfolio is diversified, de-risked, and shovel-ready, now also open for financing of 8 additional sites. We expect to apply for more offgrid microgrid sites in 2026 and beyond and invite national and international investors to join this mission.”
“These approvals and the subsequent groundbreaking validate our approach: building bankable, scaleable microgrids to empower the over 2 million Filipino households that remain unenergized,” added Quintin V. Pastrana, President of Maharlika Clean Power Holdings. “We are grateful to our partners who have sustained their patience and determination to secure the necessary approvals under this new regulatory framework and believe with this experience and more streamlined processes, we can bring in more private sector investment to support the government reach its 100% household energization target within the decade.”
With the groundbreaking successfully completed, construction is now officially underway. While development will proceed in phases, ensuring all DENR clearances, final local government unit permits, and compliance with remaining ERC requirements are meticulously secured, the Maharlika Consortium remains steadfast in its aim to have every community energized by Christmas 2026, bringing 24/7 power to households, schools, barangay health stations, and micro, small, and medium enterprises. These decentralized power infrastructure systems are also opening up opportunities for owners and operators of micro and containerized data centers to co-locate with this decentralized set up and the use of clean energy sources.
Backed by the ERC, DOE and DENR, and with vital support from governors, mayors and barangays clearing rights-of-way and permits, this program marks a decisive shift in how rural electrification gets done in the Philippines: faster, accountable and designed for impact. The Maharlika Consortium is matching that public resolve with WEnergy Global driving disciplined execution, engineering with suppliers and local contractors to deliver fit-for-island components and climate-resilient power networks that withstand typhoons, floods and earthquakes. The objective is specific and measurable: close the energy-poverty gap in our host communities, unlock local jobs and services, and deliver lifetime reliability and value for money.
Hashtag: #MaharlikaConsortium #WEnergy
The issuer is solely responsible for the content of this announcement.
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