Media OutReach
Not Just a Sporting Event, but Also a Technological Test: Insights into the World’s First Human-Robot Co-Run Marathon
Li Quan, Member of the Party Working Committee and Deputy Director of the Administrative Committee of Beijing E-Town, revealed that the event has already attracted over 30,000 human applicants. On the robotics front, global humanoid robot companies, research institutes, robotics clubs, universities, and other innovators have shown immense enthusiasm, with registration numbers soaring.
Notably, to ensure safety, physical barriers will separate human and robot runners, with distinct race rules and completion time standards. Yet this groundbreaking human-robot collaboration undeniably signals a bold leap for “technology stepping into reality.”
During a visit to training facilities, reporters observed teams racing against time to upgrade robotic components and intelligence levels, tackling technical challenges to enhance mobility. Some competing robots now reach a top speed of 12 km/h. To mitigate the physical strain of road running, some models have added shock-absorbing mechanisms, while others wear customized running shoes.
Liang Liang, Deputy Director of the Beijing E-Town Administrative Committee, explained that as the event is a global first with no prior experience or data to reference, both logistics and participants face significant hurdles. To support the robots, organizers have deployed dedicated support vehicles and robotic aid stations. Additionally, they are working closely with each team to refine technology, troubleshoot functions, and achieve developmental goals through pre-race collaboration.
At the 2024 Paris Olympics, artificial intelligence revolutionized real-time data monitoring, 3D motion capture, and referee decision-making—boosting athlete training efficiency and competitive fairness while showcasing how technology elevates life’s value.
The upcoming human-robot “half-marathon” collaboration represents a new frontier where the humanoid robotics industry intersects with humanity, sports, and endurance challenges. Industry experts note that half-marathons strike an ideal balance between “challenge and accessibility”: the event’s low entry barrier contrasts with its rigorous test of physical stamina and mental resilience, culminating in profound personal achievement. By completing the same course, humanoid robots aim to validate industrial progress and refine human-centric technologies.
“This isn’t just a sports competition—it’s a stress test for technological breakthroughs and industrial growth,” asserted Xiong Youjun, CEO of the Beijing Humanoid Robot Innovation Center.
A participating robotics executive stated that “marathon-running robots” could accelerate technical maturity, spur industry standards, and drive innovation. On one front, the effort pushes upgrades in high-torque motors, flexible joints, and wear-resistant materials. On another, running’s demand for full-body coordination forces tighter integration of hardware-software systems and deeper partnerships between manufacturers and AI algorithm firms.
These advances promise to unlock transformative applications: deploying humanoid robots in disaster relief, long-range inspections, hazardous operations, smart manufacturing, and even elderly home care. As capabilities grow, such robots could also serve as AI training partners for elite athletes, “giving back” to sports development.
Industry experts emphasize that humanoid robots—comprising thousands of components—still face significant hurdles in maintaining stable, prolonged running.
Xiong Youjun explained, “Real-world road conditions differ vastly from lab environments.” To complete the race, robots require high-density integrated joints and bodies capable of enduring long distances with efficient heat dissipation. Second, precise coordination of all joints is critical for running, positioning, and dynamic obstacle avoidance—a test of core algorithm development and adaptability. Third, the marathon’s demands on stability, reliability, and battery life are immense, with slopes, turns, and uneven terrain pushing machine performance to its limits.
Given persistent technical challenges requiring breakthroughs in industrial development, alongside the disruptive impact of complex outdoor environments on robotic operations, current capabilities allow robots to run alongside humans but not truly compete with them. Thus, this event functions more as an industry dialogue and a robotic stress test than a traditional race.
For human participants and spectators, sharing the track with robots offers sensory thrills and intellectual expansion. These benefits are concrete: the “constructive interplay” between technology and society clarifies the boundaries of human-robot collaboration, reinforces the principle of “technology for humanity,” and accelerates the shift from coexistence to co-prosperity.
“As the essence of this event, humanoid robots ‘running marathons’ symbolize humanity’s imagination and dreams in motion—that’s the ultimate highlight,” said Li Quan. “Regardless of rankings or speed, the footprints left by these robots at the finish line hold greater value than any medal. The 21-kilometer course will end, but our quest for human-robot synergy never will.”
Hashtag: #ShangE-Town
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Media OutReach
Successful debut of International Symposium on Emergency Response and Aeromedical Services in Hong Kong
With participants from places including Hong Kong, the Chinese Mainland, Australia, the United Kingdom, Austria, Indonesia, Singapore and Thailand, the event aimed to foster closer co-operation in emergency linkage, resource sharing, and professional training among different regions.
The symposium featured a series of plenary sessions, panel discussions, technical visits, and live demonstrations jointly conducted by the GFS and various government emergency units. A number of memoranda of understanding were signed during the event, to deepen collaboration between the GFS and the Chinese Mainland as well as domestic and international emergency, aviation, and medical institutions.
Speaking at the opening ceremony, the Under Secretary for Security, Michael Cheuk, said that the challenges of emergency response as a result of the realities of climate change are evolving at an unprecedented pace.
“A shift to proactive prevention, continuous enhancement of international and cross-regional collaboration, and enhanced experience and insight sharing among stakeholders are key to rising to new and complex challenges,” Mr Cheuk said, adding that the collaborative spirit of ISERAS will forge stronger partnerships, further strengthen emergency response capabilities, and secure a safer future for communities.
The Director General of the Rescue and Salvage Bureau of the Ministry of Transport of the People’s Republic of China (CRS), Wang Lei, also attended the symposium and delivered a keynote presentation on air rescue capabilities and strategic development in the South China Sea.
The symposium concluded with an interdepartmental counter-terrorism drill and exchange session, with the participation of the GFS, the Hong Kong Police Force and the Hong Kong Fire Services Department, showcasing Hong Kong’s professional capabilities in responding to terrorist attacks.
The Controller of the GFS, Captain Eddie Liu, said that the GFS has always played an important role in emergency response and rescue. “In addition to assisting in search and rescue, providing air ambulance and other emergency aeromedical services, the GFS also shoulders the responsibility of maintaining internal security of the HKSAR,” he said.
“In emergencies such as terrorist attacks, the GFS would make rapid deployment to assist the disciplined services in conducting air assault, offering all-round support to the HKSAR Government’s overall counter-terrorism efforts.”
Since its establishment in 1993, the GFS has served at the forefront of round-the-clock search-and-rescue and emergency aeromedical operations, while the ISERAS aims to collectively build a truly transnational pool of professional expertise, thereby underscoring Hong Kong’s status as an aviation hub for emergency response in Asia.
Hashtag: #HongKong #BrandHongKong #GFS #Emergency #Response #Aeromedical #Symposium
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Media OutReach
Swire Coca-Cola HK Refreshes the 2026 Sun Life Hong Kong International Dragon Boat Festival with Giant Festive Installation at the Avenue of Stars
Deeply rooted in the city for over six decades, Swire Coca-Cola HK is driven by its brand purpose “to deliver refreshment to the communities we call home” and has proudly been part of many of Hong Kong’s defining moments. From local festivities and cultural events to large-scale sports and tourism experiences, the brand has long connected with the community, dedicated to supporting Hong Kong’s vibrant mega-event economy. Serving as the Official Beverage Sponsor of the event this year represents another milestone in its mission to share joy and create unforgettable summer memories.
Festive Photo Spot: Two-Metre Giant Coca-Cola® Bottle on the Avenue of Stars
To amplify the festive spirit, a giant, two-metre-tall Coca-Cola® bottle, accompanied by a dragon boat-themed installation, will land on the Avenue of Stars. Set against the dazzling backdrop of Victoria Harbour, this striking display will be available from 19 June to 1 July, offering the compelling photo spot for the public to capture memorable moments while enjoying the thrilling races.
Festive-Themed Combo Meals: Redeem Limited-Edition Mystery Gifts
Echoing the culinary excitement of the event’s special “Dragon Boat Food Lane”, Swire Coca-Cola HK is partnering with designated kiosks and stalls along the Avenue of Stars to launch festive-themed combo meals. During the race days on 27 and 28 June, consumers who purchase a designated meal set featuring Swire Coca-Cola HK products, or buy two or more selected Swire Coca-Cola HK products, will receive a redemption voucher. This voucher can be used to redeem the brand’s mystery gift at the redemption counter at specified timeslots, available on a first-come, first-served basis.
Boosting Energy and Keeping Paddlers Hydrated
Given the intense physical demands of dragon boat racing, the brand is also throwing its full support behind the local and international paddlers. Multiple bonaqua® water stations will be set up across the event venue to ensure over 4,500 athletes stay hydrated. Additionally, electrolytes replenishment drink Aquarius® will be provided to offer a vital energy boost, helping paddlers power through to the finish line.
Paddling Towards a Greener Future
Beyond the excitement of the races, Swire Coca-Cola HK also brings sustainable practices to the celebration. In collaboration with local social enterprise V Cycle, the brand will set up multiple plastic bottle recycling stations during the race days on 27 and 28 June. Collected bottles will be transported to New Life Plastics, Hong Kong’s largest food-grade-ready plastic bottle recycling facility. The recyclables will be processed into recycled PET (rPET) materials and reintroduced into the supply chain to create new bottles. This “bottle-to-bottle” initiative highlights a successful circular economy model by giving recycled plastic a second life, making environmental stewardship a core part of the event experience.
As the “2026 Sun Life Hong Kong International Dragon Boat Festival” unfolds, Swire Coca-Cola HK is excited to celebrate this summer spectacular with the locals and tourists. Through refreshing drinks, interactive fun, and recycling actions, the brand hopes to create lasting memories for all.
Hashtag: #SwireCoca-ColaHK #Dragonboat
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Media OutReach
iQOO 15R Named Official Gaming Phone for 2026 Asian Games Esports Qualifiers: Honor of Kings
The performance-focused smartphone will support tournament-level mobile gameplay with stable performance, responsive controls and sustained power.
DONGGUAN, CHINA – Media OutReach Newswire – 19 June 2026 – iQOO, a smartphone brand built for high-performance mobile gaming experiences, today announced that the iQOO 15R has been named the Official Gaming Phone for the 2026 Asian Games Esports Qualifiers: Honor of Kings.
As an official esports title of the Asian Games, Honor of Kings brings together competitive mobile esports players from across the region. Through this partnership, iQOO will support the Qualifiers with a device designed for competitive mobile gaming, reinforcing the brand’s commitment to supporting powerful, stable and immersive experiences for players and fans.
Supporting Tournament-Level Mobile Esports
Competitive mobile esports requires more than peak performance. Players often rely on consistent frame rates, responsive touch control and reliable power throughout extended matches. With the iQOO 15R serving as the Official Gaming Phone for the Qualifiers, iQOO aims to bring its performance-driven technology into a professional tournament setting and support players with a device built for speed, control and sustained gameplay.
Built for Stable, High-Intensity Gameplay
Designed as a performance-focused smartphone, the iQOO 15R is equipped to support the high demands of mobile gaming. Powered by the Snapdragon® 8 Gen 5 Mobile Platform and Monster HyperCore Engine, the device is engineered to help deliver stable frame rates and responsive gameplay during extended sessions.
The Supercomputing Chip Q2 is designed to enhance visual clarity for a more immersive gaming experience, while the Super Touch Control Chip is designed to improve input accuracy and control response. In addition, the advanced cooling system and large-capacity Silicon Anode Battery with fast charging help provide the sustained performance and power required for tournament-level play.
Hashtag: #iQOO
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About iQOO
iQOO, a sub-brand of vivo, differentiates itself in performance and Esports experience. iQOO leverages the research, quality assurance and after-sales service expertise of vivo, and follows the brand ethos of i Quest On and On to push boundaries, innovate boldly and share the excitement of exploring future technology. With products offering Esports-standard capabilities, iQOO aims to become the top choice of consumers who are passionate about performance and gaming.
For more information, please visit 
https://www.iqoo.com/en.
About Honor of Kings
Developed by TiMi Studio Group, Honor of Kings has become the world’s most-played MOBA. In 2025, the combined MAU of Honor of Kings titles surpassed 260 million. Featuring highly detailed and diverse character and battlefield design plus music created by world renowned composers including Hans Zimmer, Joe Hisaishi, and Howard Shore, Honor of Kings immerses players in a unique and colorful universe. Honor of Kings prides itself on being free to play and fair to win, with success determined by players’ skills and tactics. Honor of Kings is also home to a thriving esports ecosystem supporting competitive play from grassroots amateurs to elite professionals. To learn more about Honor of Kings, follow on 
Twitter, 
Facebook, 
Youtube, 
Instagram, 
TikTok or visit the official website of Honor of Kings.
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