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LUX launches groundbreaking Shake For Change campaign in China, empowering women to reclaim their identities through the power of names

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SHANGHAI, CHINA – Media OutReach Newswire – 17 April 2025 – In a bold move to challenge gender bias and celebrate individuality, LUX unveiled its revolutionary ‘Shake For Change’ campaign in China – a first-of-its-kind digital experience that puts the power of transformation into women’s hands. At the heart is a radical, yet deeply personal idea: reclaiming one’s name as a declaration of identity and self-expression.

A name is more than a label but a reflection of who we are and aspire to be. Yet, for countless women in China, their names echo the weight of outdated expectations and ingrained cultural bias. Social listening uncovered deeply troubling stories: names like Zhao Di (“I wish you were a boy”) and Ya Nan (“secondary to man”) reveal a painful legacy of disappointment and inequality.

But Chinese women are speaking out – and they’re being heard.

Across China, women are sharing their stories and calling out the sexism embedded in names never truly theirs, leading to viral conversations and igniting a nationwide movement to challenge the narrative.

Empowering women through the Shake For Change H5 experience
To spotlight the pervasive issue and empower women to take control of their identities, LUX created the Shake For Change H5 experience.

Accessible via WeChat, Weibo, and Rednote, this interactive experience spotlights the struggles women face with names that no longer serve them and empower them to take a bold step towards self-expression

How It Works:

  • Enter Your Current Name – Users enter their given name which carries the weight of cultural expectation or disappointment.
  • Shake for Inspiration – With a shake of their phone, a bold new name is revealed
  • Find Your Perfect Fit – Users can continue to shake for more name inspirations or share their favorite with friends and followers.

This is more than just a digital tool—it’s a moment of transformation.

Shake For Change bridges the gap between emotion and action, turning a daunting, bureaucratic process into an empowering journey.

Honoring heritage with New Women’s Font
LUX created a dynamic typeface, New Women’s Font, inspired from the historic Nu Shu script to honor the women who pioneered it. Translating to ‘women’s script’, Nu Shu was crafted by women and used in secrecy to express stories of pain, resilience and sisterhood under a patriarchal society.

The New Women’s Font serves as a powerful way to write modern female names, imbuing them with resilience of their foremothers, helping women break free from outdated traditions to boldly rewrite their futures.

Reimagining names with AI
Leveraging AI, each name is crafted to maintain a meaningful connection to the individual’s existing name to preserve its personal significance while carrying symbolic meaning.

Judy Zu, Global Brand Director, LUX, said, “Each Chinese character is an alchemy of sound and symbol—the same strokes, rearranged, weave blessings or critiques. At LUX, we believe every woman deserves a name that becomes a mirror to her strength and a compass for her journey. Yet, even today, profound bias still lurks behind many women’s names. That’s why we created Shake For Change: not just to rename, but to reignite.

Because every woman can—and should—sculpt her identity unapologetically. Just as characters transform with every stroke, so can we.”

Amplifying voices through the Rednote Ambassador Program
LUX has partnered with influential female voices on Rednote who embraced the transformative journey of Shake For Change firsthand. Through personal narratives, they show how a name can be a turning point. Their stories illuminate a universal truth: when a woman defines herself on her own terms, she unlocks a deeper sense of self-worth and possibility.

Discover the Shake For Change H5 experience and discover your own transformation. Visit LUX’s official pages on WeChat, Weibo, and Rednote to learn more and join a community of women rewriting their futures, one powerful name at a time.
Hashtag: #LUX

The issuer is solely responsible for the content of this announcement.

About LUX

LUX has been celebrating beauty and femininity since 1925. We understand that beauty is a woman’s armour, her source of strength. It is hers to express, unapologetically. We will continue to help women everywhere to rise above judgements they face at home, in the workplace and in wider society.

About VML 

At VML we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

For more information, please visit us at

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Credo Assurance Earns ESG Certification to Support Sustainability Reporting

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SINGAPORE – Media OutReach Newswire – 11 December 2025 – Credo Assurance, an ACRA-registered audit firm in Singapore, has obtained the ISCA Professional Certification in Sustainability Assurance. The recognition has reflected its readiness to conduct independent reviews of environmental, social and governance (ESG) reporting in accordance with established standards.

Credo Assurance Earns ESG Certification to Support Sustainability Reporting

A Response to a Changing Regulatory Environment
Singapore’s corporate sustainability environment has undergone a major transformation in recent years. What began as voluntary corporate social responsibility is now transitioning into a regulated requirement driven by new disclosure mandates. The Singapore Exchange (SGX) requires all listed companies to publish sustainability reports, with climate-related disclosures to be aligned with the International Sustainability Standards Board (ISSB) framework.

These developments mirror global trends, including the European Union’s Corporate Sustainability Reporting Directive (CSRD) and the proposed climate disclosure rules by the US Securities and Exchange Commission (SEC). Notably, these frameworks are influencing supply chains and investment decisions worldwide.

A Commitment to Rigorous Standards and Responsible Practice
The certification was issued by the Institute of Singapore Chartered Accountants (ISCA) under the Professional Certification in Sustainability Assurance programme, which focuses on the International Standard on Sustainability Assurance (ISSA 5000). The curriculum also covers key frameworks, such as ISAE 3000, ISO 14064-3, and the reporting principles set out by the Sustainability Reporting Advisory Committee (SRAC).

Participants undergo six months of structured e-learning and a three-day capstone assessment module, which includes a comprehensive 65-question examination. The programme integrates the Task Force on Climate-related Financial Disclosures (TCFD), European Sustainability Reporting Standards (ESRS), Global Reporting Initiative (GRI), Carbon Disclosure Project (CDP), the Sustainability Accounting Standards Board (SASB), and other global reporting standards.

“The certification demonstrates our firm’s dedication to professional rigour and to supporting Singapore’s transition toward a sustainable, transparent economy,” as revealed by Ethan Ong, Director of Credo Assurance. “We aim to strengthen stakeholder confidence and enhance the quality of ESG reporting.”

New Sustainability Assurance Services to Support Businesses Across Sectors
Building on this certification, Credo Assurance has launched its sustainability assurance service. The firm will provide assurance on ESG disclosures, assess internal data controls, and advise on alignment with recognised frameworks such as GRI, ISSB, TCFD, and SASB. In addition, the service covers climate audit and reporting, ESG data verification, and training programmes to help companies integrate sustainability practices into daily operations.

Credo Assurance’s new offering aims to support a wide spectrum of organisations, from listed companies preparing for upcoming SGX requirements to SMEs participating in global supply chains. Industries with significant environmental or social footprints, such as energy, construction, manufacturing, transport, and real estate, are expected to benefit most from independent verification. These services also extend to firms seeking ESG-linked financing or those aiming to enhance their brand credibility and investor trust through transparent reporting.

Shaping the Future of ESG Assurance in Singapore
As Singapore moves toward mandatory climate-related disclosures in 2025, ESG assurance is set to become essential in the audit and accounting sector. Independent verification of non-financial information, such as carbon emissions, labour practices, or governance metrics, helps ensure sustainability reports present accountable and measurable performance.

“ESG assurance is the next evolution of trust in business reporting,” said Mr Ong. “It applies the principles of audit integrity to sustainability, enabling companies to demonstrate both their financial performance and their broader responsibility to society and the environment.”
Hashtag: #CredoAssurance #AccountingFirmSingapore #ESGAssurance


The issuer is solely responsible for the content of this announcement.

About Credo Assurance

Credo Assurance LLP is an ACRA-registered public in Singapore. They provide audit, accounting, and advisory services to both businesses and individuals, helping clients navigate complex regulatory requirements and economic challenges.

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Understanding Credit Exemptions at SIM: A Guide for Polytechnic and SIM GE Diploma Graduates

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SINGAPORE – Media OutReach Newswire – 11 December 2025 – For Polytechnic and SIM GE diploma graduates aspiring to pursue a degree, one common consideration is the time required to complete their studies. SIM Global Education (SIM GE) offers credit exemptions and advanced standing options that may shorten the duration of selected programmes, subject to prior qualifications and programme-specific requirements.

Understanding Credit Exemptions

Credit exemptions enable students to receive recognition for modules previously completed during prior studies. This eliminates the need to repeat similar content, allowing eligible students to focus on new areas of learning. This practice, widely adopted in higher education, ensures students build upon existing knowledge while meeting the academic standards of their chosen degree programme.

Eligibility and Assessment

Credit exemptions at SIM GE are not granted automatically. Each application undergoes a rigorous evaluation to maintain academic integrity. The assessment considers several factors, including the relevance of previous qualifications to the chosen degree, the level and content of prior modules compared to the programme requirements, and the accreditation and recognition of the awarding institution. Through these measures, SIM GE ensures flexibility for students with diverse educational backgrounds while upholding academic excellence.

Types of Exemptions Available

SIM offers several pathways for credit exemptions, depending on prior qualifications and programme requirements. Holders of relevant Polytechnic or equivalent diplomas may receive exemptions that can reduce the overall study duration by up to one year, subject to programme-specific criteria and GPA requirements. Students who have completed SIM GE diplomas or other recognized qualifications may be eligible for advanced standing when enrolling in selected partner university programmes offered through SIM Global Education. For applicants with qualifications outside standard frameworks, exemptions are assessed individually on a case-by-case basis to ensure alignment with academic standards and programme requirements.

Key Information for Applicants

Credit exemptions are designed to acknowledge prior learning while ensuring that all students meet the academic standards of their chosen programme. They are not guaranteed and vary based on factors such as the relevance of previous qualifications, programme requirements, and institutional recognition. Applicants are encouraged to review the specific exemption policies for their intended programme and seek guidance from SIM Counsellors to understand their options.

References:

  1. SIM GE University Partners – https://www.sim.edu.sg/degrees-diplomas/sim-global-education/university-partners-sim-ge

Hashtag: #SIMGlobalEducation #SIMGE #GlobalEducation #InternationalDegree #CareerReady #FutureSkills

The issuer is solely responsible for the content of this announcement.

About SIM Global Education

SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 16,000 full- and part-time students and adult learners, of which approximately 36% are international students hailing from over 50 countries.

SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.

For more information on SIM Global Education, visit

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30 Million Strong: China Changan Automobile Group Hits Historic Production Milestone, Ushering in New Era of User-Centric, Tech-Driven Global Growth

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CHONGQING, CHINA – Media OutReach Newswire – 11 December 2025 – China Changan Automobile Group today celebrated a historic achievement as its 30 millionth vehicle—an AVATR 12 Quad-Laser Edition—rolled off the line at the AVATR Digital Intelligence Factory. The milestone signals Changan’s evolution into a global intelligent mobility technology company.

“Changan remains committed to delivering smarter, greener, and more fulfilling mobility, meeting the aspirations of global users for a better future.” said Zhu Huarong, Chairman of China Changan Automobile Group.

Uncompromising Safety: The “Safe Journey Home”

Safety is Changan’s top priority, a commitment dating back to 1999 with China’s first minivan crash test. Since then, the company has advanced its protective capabilities from passive safety structures to today’s active safety interventions. Backed by the industry’s only State Key Laboratory of Intelligent Vehicle Safety Technology, Changan uses its proprietary CA-ITVS verification system to subject vehicles to over 5 million kilometers of testing—guaranteeing a lifespan of 10 years or 260,000 kilometers.

In the smart era, Changan is redefining protection with its newly launched “SDA Intelligence”. Moving beyond physical defense, SDA Intelligence introduces a holistic safety ecosystem that secures both passengers and their data, ensuring a “Safe Journey Home” in every dimension.

Tech-Driven: Innovations That Matter

Driven by its Green and Intelligent strategies, Changan is bringing tangible innovations to market. The Green Plan targets electrification, battery safety, and new energy vehicle ecosystems, while the Intelligent Plan advances vehicle intelligence, autonomous systems, and connectivity. Key breakthroughs include the Golden Shield Battery system for superior safety, and the high-frequency pulse heating for cold-weather efficiency. The BlueCore 3.0 powertrain delivers hybrid and ICE solutions, balancing high performance with exceptional fuel economy. These technologies ensure that every journey is efficient and reliable.

A Bold Future: Smart Mobility and Global Reach

Looking ahead to 2030, Changan has unveiled a visionary roadmap to rank among the world’s top 10 automotive brands with annual sales of 5 million units. By 2030, Changan expects over 60% of sales to be new energy vehicles and 30% to come from overseas markets, solidifying its place on the world stage.

The issuer is solely responsible for the content of this announcement.

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