Media OutReach
Super March Success: MDRi’s Insights into Hong Kong’s Mega Event Momentum
Reflecting the vibrancy of Hong Kong’s cultural identity and reinforcing its standing as a premier destination for global events
- A significant 55% of respondents were aware of the Super March campaign, with social media serving as the primary source of information
- 72% of respondents believe the “Super March” campaign will invigorate the city’s economy
- The successful execution of these events demonstrates Hong Kong’s capacity to host mega events that attract international audiences and foster economic development
HONG KONG SAR – Media OutReach Newswire – 25 April 2025 – In March, Hong Kong came alive with the “Super March” campaign, a bold initiative by the Hong Kong Tourism Board that celebrated world-class sports, arts, and entertainment. Events such as the Rugby Sevens, Art Basel, Art Central, and ComplexCon not only showcased the city’s vibrant cultural scene but also reinforced its status as a dynamic hub for art and culture, both regionally and globally. A recent survey by MDRi, a leading business and consumer insights provider, highlights public sentiment regarding these mega events and their implications for the broader economy.
The survey, conducted immediately after the events, polled 1,000 respondents from Hong Kong’s general population. It aimed to measure awareness, participation, and feedback on the four flagship events of Super March. The results highlight Hong Kong’s rich cultural identity and its potential for economic revitalization.
- Public Awareness and Engagement of the Super March Campaign
A significant 55% of respondents were aware of the Super March campaign, with social media being the primary source of information (see figures 1a & 1b). Among the events, Rugby Sevens emerged as the clear favorite, achieving an impressive 89% awareness and drawing 24% of the surveyed population (figures 2a & 2b).
- Rugby Sevens: The Crown Jewel of Hong Kong
Rugby Sevens emerged as the marquee event, receiving positive ratings from 91% of attendees. Contributing factors included the state-of-the-art facilities at Kai Tak Stadium (64% satisfaction), the quality of competition and entertainment (44%), and effective event organization (37%). Awareness of key sponsors, such as Cathay and HSBC, was notably high at 89%. These sponsors enjoyed strong positive sentiment, with Cathay earning a 4.1 out of 5 rating and HSBC a commendable 4.2.
- Art Basel Hong Kong: An Artistic Feast
Art Basel attracted a wealthier audience, boasting the highest average personal income (HKD 44K) and liquid assets (HKD 2.74 million, see table 1) among all events. A striking 86% of attendees rated their experience positively, with over 73% praising the quality of the artwork and exhibits. The event reinforces Hong Kong’s reputation as a major global art center alongside New York, London and Paris. Awareness of the Hong Kong Tourism Board’s sponsorship reached 74%, while UBS garnered recognition from 66% of respondents, earning a positive rating of 4 out of 5. “Art Basel not only showcased incredible artwork from global artists but also highlighted Hong Kong as a global art destination,” noted an art enthusiast.
- Art Central: Carving a Niche
Despite modest awareness (26%), Art Central impressed attendees with its facilities (72% positive rating), quality of artwork (57%), and organization (44%). Over 80% provided glowing feedback, signaling its potential to carve out a niche in Hong Kong’s artistic landscape. Awareness of the Hong Kong Tourism Board’s sponsorship reached 76%, with 50% recognizing UOB as a partner, who received a favorable rating of 3.9 out of 5. “Art Central is a good complement to Art Basel and serves as a showcase for both established and emerging Asian artists,” remarked a visitor.
- ComplexCon: Engaging the Next Generation
ComplexCon distinguished itself by attracting the largest share of Gen Z attendees (45%) among the key March events (figure 7). Despite a 21% awareness level, attendee enthusiasm was evident, with 89% expressing satisfaction and 87% indicating a desire to return. Its contemporary vibe positions ComplexCon as a forward-thinking platform for younger demographics. Awareness of HSBC as the key sponsor was 68%, with a positive rating of 4.1 out of 5, and 47% recognized the Hong Kong Tourism Board’s sponsorship.
The Bigger Picture: Economic Sentiments and Future Outlook
The survey reveals promising optimism about Hong Kong’s economic future. Notably, 72% of respondents believe the “Super March” campaign will invigorate the city’s economy, with 91% identifying Rugby Sevens as the event with the highest economic impact (figures 8a & 8b). The successful execution of these events demonstrates Hong Kong’s capacity to host mega events that attract international audiences and foster economic development. Major sponsors, including Cathay, HSBC, UBS, and UOB, received positive ratings, underscoring their critical roles and the success of their sponsorship in driving brand awareness and fostering positive sentiment towards their brands.
Super March has proven to be more than just a festive celebration; it serves as a model for revitalization, showcasing Hong Kong’s role on the global stage. The momentum generated during the month lays a strong foundation for the city’s continued post-pandemic recovery, emphasizing its unique blend of sports, arts, and culture.
Simon Tye, CEO of MDRi, said, “The success of Super March not only reflects the vibrancy of Hong Kong’s cultural identity but also reinforces its standing as a premier destination for global events, driving both cultural exchange and economic growth.” He added, “The commitment of the Hong Kong Tourism Board and its sponsors to promoting our city is clearly reflected in the success of Super March.”
Hong Kong is poised for resurgence as a center of excellence in arts, culture, sports, and entertainment. With sustained investment in infrastructure and targeted promotional strategies that embrace innovation and exciting offerings, the city is well-positioned to bring joy to its residents while attracting global audiences and fostering economic growth.
Hashtag: #MDRi
The issuer is solely responsible for the content of this announcement.
About The Mishcon de Reya Group
The Mishcon de Reya Group is an independent, international professional services business with law at its heart, employing over 1450 people, with over 650 lawyers. It includes the law firm Mishcon de Reya LLP and a collection of leading consultancy businesses that complement the firm’s legal services.
Mishcon de Reya LLP is based in London, Oxford, Cambridge, Singapore and Hong Kong (through its association with Karas So LLP). The firm services an international community of clients, and provides advice in situations where the constraints of geography often do not apply. Its work is cross-border, multi-jurisdictional and complex, spanning seven core practice areas: Corporate; Dispute Resolution; Employment; Impact; Innovation; Private; and Real Estate.
The Mishcon de Reya Group includes consultancy businesses MDR Discover, MDR Mayfair (in London, Singapore and Dubai), MDR ONE, MDRi (in Hong Kong), and MDRx. The Group also includes MDR Lab, which invests in the most promising early-stage legaltech companies, as well as the Mishcon Academy, its in-house place of learning and platform for thought leadership.
Earlier this year, the Group announced its first strategic acquisition in the alternative legal services market, flexible legal resourcing business Flex Legal. It also acquired a majority stake in Somos, a global group actions management business.
About MDRi
Based in Hong Kong, and with operations in London and Singapore, MDRi is a leading provider of business insights, empowering organizations with data-driven advice to make informed decisions and drive growth.
Through advanced analytics, industry expertise, and innovative methodologies, MDRi uncovers strategic opportunities, mitigates risks, and helps businesses stay ahead in a rapidly evolving marketplace. With a commitment to excellence and client-centricity, MDRi is revolutionizing the way organizations harness insights for success.
Media OutReach
HKPC’s “Foresight 2026” Bridges Opportunities with the 15th Five-Year Plan Help Enterprises Grasp the Latest Economic and Technological Trends Create a Successful Road to Go Global
The Honourable Paul CHAN Mo-po, GBM, GBS, MH, JP, Financial Secretary of the Government of the Hong Kong Special Administrative Region, officiated at the forum and expressed, “The country has consistently given strong support to Hong Kong’s development of innovation and technology. Whether in the ’14th Five‑Year Plan’ or in the recommendations for the ’15th Five‑Year Plan’, there is clear support for Hong Kong to develop into an international innovation and technology hub”. He added, “Looking ahead, we will continue to proactively align with national development strategies, promote the deep integration of technological innovation and industrial innovation, and further strengthen the linkage between technology and industry. We will encourage enterprises to devote more effort in research and development, expand the scope of technology applications, and nurture innovative enterprises with an international outlook and forward-looking vision, driving the economy toward a high value-added and more diversified future”.
The Honourable Sunny TAN, Chairman of Hong Kong Productivity Council, said in the closing remarks, “The ’15th Five-Year Plan’ brings significant and far-reaching development opportunities to Hong Kong. At the Political Bureau of the Communist Party of China Central Committee’s recent group study session, President Xi Jinping urged adopting a strategy whereby industry poses questions and science and technology provide the answers. HKPC will continue to play an active role in promoting innovation and industrial upgrading, closely echoing the overall development strategies of the national and HKSAR Government, and making good use of innovative technologies to address business challenges, providing comprehensive support to enterprises to accelerate their upgrading and transformation, enhance their competitiveness, and seize new opportunities”.
Unlocking Hong Kong’s Connectivity Advantages and Gathering Leadership Wisdom
The “ForeSight Visionary Leaders Panel” was held at the day, moderated by Mr Vincent WONG, Columnist and Media Veteran, and invited industry leaders including Ms ZHI Tao, Founder of Beijing Yunji Technology Ltd., Mr WANG Yong Chao, Founder and Chairman of Henan Oriental Materials Company Ltd., Mr Jonathan CHIU, President of Schneider Electric Hong Kong, Mr Peter YAN, JP, Director-General, Office for Attracting Strategic Enterprises of the Government of the Hong Kong Special Administrative Region, and Mr Mohamed D. BUTT, MH, Executive Director of Hong Kong Productivity Council, to share their insights. The topic features three key areas of enterprise going global, technological empowerment and talent development, and delved into the practical experience of how enterprises can achieve innovation-driven and high-quality development under the national “15th Five-Year Plan” through Hong Kong’s role as a “bridgehead”, Chinese brands going international through Hong Kong, Hong Kong’s advantages in technical support and innovative talent gathering, and how it can provide the Chinese Mainland enterprises with a one-stop platform for upgrading and going globally.
Realising the Full Empowerment of Enterprises to “Go Global”
HKPC echoes the national and HKSAR Government’s development strategies to address business challenges and industrial technology needs. Over the years, HKPC has successfully assisted many Chinese Mainland and local enterprises in expanding overseas markets, with many of these expansions implemented in Southeast Asia, Europe, ASEAN and the Middle East, etc., achieving upgrades and internationalisation. In recent years, HKPC and OASES have jointly established an “introduction-application-growth-go global” service model to help enterprises go global, with success cases include Westwell, Yunji Technology, UNISEE, etc. HKPC will continue to work with OASES to leverage the advantages of “Made in Hong Kong” to help enterprises connecting the world through Hong Kong.
Mr Peter YAN, JP, Director-General, Office for Attracting Strategic Enterprises of the Government of the Hong Kong Special Administrative Region, said, “Hong Kong possesses a robust financial system, deep talent pool, and an international environment that integrates with international regulations, standards and operation practices. Coupled with the government’s relevant industry policies and long-established overseas networks, Hong Kong provides unique support for Chinese Mainland enterprises to use Hong Kong as a base to go global, as well as for overseas enterprises to development in the GBA. OASES is dedicated to attracting global strategic enterprises from five strategic I&T sectors, actively aligning with the national 15th Five-Year Plan. We provide comprehensive landing support services and assist enterprises in establishing their ‘first project’ in Hong Kong, fully leveraging Hong Kong’s role as a ‘Super Connector’ and ‘Super Value-Added'”.
At the same time, HKPC, as a member of the GoGlobal Task Force of the HKSAR Government, will continue to focus on providing “Six Tactics to Go Global” for enterprises through “The Cradle Go Global Service Centre” (The Cradle), including smart production, Technology research and development and evaluation, international standards and testing, professional services, training and on-site visits, and funding schemes, to support Hong Kong to leverage its unique advantages and empower enterprises to expand overseas with high quality.
Since its establishment in April, The Cradle has attracted more than 350 companies that have expressed interest in using its services. Among these, over 100 cases have entered a concrete follow‑up stage. Together with overseas expansion projects supported prior to its establishment, the cumulative total exceeds 450 cases.
For more details, please watch the video “Six Tactics to Go Global“.
Bringing the strengths of Government, Industry, Academia, Research and Investment to Build an Innovative Industrial Ecosystem
HKPC has been working closely with the government, industry, academia, research and investment sectors to promote new industrialisation and enhance the new quality productive forces of industries, including:
- The major project led by Harbin Institute of Technology on key technologies and equipment for circular economy: Provide dynamic identification and big data resource pool construction solutions for multi-source solid waste in megaurban agglomerations
- The project led by Jiangsu University on wheat green smart processing and key technology integration and industrialisation demonstration: Provide core technical support such as AI and the Internet of Things
- Tsinghua University: Jointly established a technology centre to focus on the industrial transformation of intelligent manufacturing and AI technology
- Zuquan Research Institute of Fudan University: Signed a cooperation agreement to promote collaboration and transformation of scientific and technological outcomes between Shanghai and Hong Kong
HKPC will continue to promote cross-sectoral dialogue between government, industry, academia, research and investment, focusing on the implementation of future industries and technology applications, and helping to build Hong Kong into a key node in the global I&T value chain.
Click here to download the high-resolution photos
Photo caption:
- HKPC’s annual flagship event, “ForeSight 2026”, themed “Empowering the Innovation Ecosystem and Bridging Hong Kong with New Opportunities under the 15th Five‑Year Plan,” brought together numerous government and business leaders.
- The Honourable Paul CHAN Mo-po, GBM, GBS, MH, JP, Financial Secretary of the Government of the Hong Kong Special Administrative Region, delivered a speech as the guest of honour at the “ForeSight 2026”, pointing out that going forward, efforts will continue to proactively align with national development strategies and promote the deep integration of technological innovation and industrial innovation.
- The Honourable Sunny TAN, Chairman of the Hong Kong Productivity Council and Legislative Council Member, said in his closing remarks that the Productivity Council will leverage innovation and technology to address enterprises’ real pain points, provide all‑round support to help enterprises accelerate their upgrading and transformation, enhance competitiveness, and seize new opportunities.
- The Honourable Paul CHAN Mo‑po, Financial Secretary of the Government of the Hong Kong Special Administrative Region, GBM, GBS, MH, JP (centre); The Honourable Sunny Tan, Chairman of the Hong Kong Productivity Council and Legislative Council Member (second from right); Mr Peter YAN, JP, Director-General, Office for Attracting Strategic Enterprises (second from left); Mr Emil YU, BBS, JP, Deputy Chairman of the Hong Kong Productivity Council (far right); and Mr Mohamed D. BUTT, MH, Executive Director of the Hong Kong Productivity Council (far left), attended HKPC’s annual flagship event, “ForeSight 2026”.
- Moderated by veteran media professional Dr. Vincent WONG, industry leaders shared their insights at the “ForeSight Visionary Leaders Panel”.
(From right to left) Mr Peter YAN, JP, Director-General, Office for Attracting Strategic Enterprises; Mr Jonathan CHIU, President, Hong Kong, Schneider Electric Hong Kong; Mr WANG Yong Chao, Founder & Chairman of Henan Oriental Materials Company Limited; Ms ZHI Tao, Founder of Beijing Yunji Technology Ltd.; and Mr Mohamed D. BUTT, MH, Executive Director of the Hong Kong Productivity Council.
Hashtag: #HKPC #Foresight2026
The issuer is solely responsible for the content of this announcement.
About Hong Kong Productivity Council
The Hong Kong Productivity Council (HKPC) is a statutory body established in 1967, dedicated to enhancing the productivity and competitiveness of Hong Kong enterprises through world-class applied R&D, innovative technology services, and integrated manufacturing solutions. As a market-oriented, international R&D organisation, HKPC leverages its deep expertise and extensive industry experience in key areas such as AI, advanced manufacturing, life and health technology, green technology and new energy to drive new industrialisation and support the growth of emerging and future industries.
HKPC focuses on addressing business challenges and industrial technology needs, promoting the full integration between technological and industrial innovation. Through technology transfer, product innovation, intellectual property protection and commercialisation of R&D outcomes, the Council fosters collaboration with the local business community as well as top global R&D institutions, delivering added value to industries and advancing the development of new productive forces. HKPC’s world-class R&D achievements have been widely recognised over the years, winning an array of local and overseas accolades, reinforcing Hong Kong’s role as an international innovation and technology centre and a smart city.
To help enterprises capitalise on Hong Kong’s strengths in international connectivity to expand into global markets, HKPC offers comprehensive overseas expansion services tailored to critical areas including product development, technology, manufacturing, and management, enabling businesses to successfully go global from Hong Kong.
HKPC is also committed to providing timely and practical support to SMEs and startups with timely and practical, assisting them in accessing Government funding programmes. Through its FutureSkills training initiatives, HKPC helps both industry and academia stay ahead in latest digital and STEM technologies, nurturing a future-ready talent pool for Hong Kong.
For more information, please visit HKPC’s website: www.hkpc.org/en.
Media OutReach
HKPC’s “Foresight 2026” Bridges Opportunities with the 15th Five-Year Plan Help Enterprises Grasp the Latest Economic and Technological Trends Create a Successful Road to Go Global
The Honourable Paul CHAN Mo-po, GBM, GBS, MH, JP, Financial Secretary of the Government of the Hong Kong Special Administrative Region, officiated at the forum and expressed, “The country has consistently given strong support to Hong Kong’s development of innovation and technology. Whether in the ’14th Five‑Year Plan’ or in the recommendations for the ’15th Five‑Year Plan’, there is clear support for Hong Kong to develop into an international innovation and technology hub”. He added, “Looking ahead, we will continue to proactively align with national development strategies, promote the deep integration of technological innovation and industrial innovation, and further strengthen the linkage between technology and industry. We will encourage enterprises to devote more effort in research and development, expand the scope of technology applications, and nurture innovative enterprises with an international outlook and forward-looking vision, driving the economy toward a high value-added and more diversified future”.
The Honourable Sunny TAN, Chairman of Hong Kong Productivity Council, said in the closing remarks, “The ’15th Five-Year Plan’ brings significant and far-reaching development opportunities to Hong Kong. At the Political Bureau of the Communist Party of China Central Committee’s recent group study session, President Xi Jinping urged adopting a strategy whereby industry poses questions and science and technology provide the answers. HKPC will continue to play an active role in promoting innovation and industrial upgrading, closely echoing the overall development strategies of the national and HKSAR Government, and making good use of innovative technologies to address business challenges, providing comprehensive support to enterprises to accelerate their upgrading and transformation, enhance their competitiveness, and seize new opportunities”.
Unlocking Hong Kong’s Connectivity Advantages and Gathering Leadership Wisdom
The “ForeSight Visionary Leaders Panel” was held at the day, moderated by Mr Vincent WONG, Columnist and Media Veteran, and invited industry leaders including Ms ZHI Tao, Founder of Beijing Yunji Technology Ltd., Mr WANG Yong Chao, Founder and Chairman of Henan Oriental Materials Company Ltd., Mr Jonathan CHIU, President of Schneider Electric Hong Kong, Mr Peter YAN, JP, Director-General, Office for Attracting Strategic Enterprises of the Government of the Hong Kong Special Administrative Region, and Mr Mohamed D. BUTT, MH, Executive Director of Hong Kong Productivity Council, to share their insights. The topic features three key areas of enterprise going global, technological empowerment and talent development, and delved into the practical experience of how enterprises can achieve innovation-driven and high-quality development under the national “15th Five-Year Plan” through Hong Kong’s role as a “bridgehead”, Chinese brands going international through Hong Kong, Hong Kong’s advantages in technical support and innovative talent gathering, and how it can provide the Chinese Mainland enterprises with a one-stop platform for upgrading and going globally.
Realising the Full Empowerment of Enterprises to “Go Global”
HKPC echoes the national and HKSAR Government’s development strategies to address business challenges and industrial technology needs. Over the years, HKPC has successfully assisted many Chinese Mainland and local enterprises in expanding overseas markets, with many of these expansions implemented in Southeast Asia, Europe, ASEAN and the Middle East, etc., achieving upgrades and internationalisation. In recent years, HKPC and OASES have jointly established an “introduction-application-growth-go global” service model to help enterprises go global, with success cases include Westwell, Yunji Technology, UNISEE, etc. HKPC will continue to work with OASES to leverage the advantages of “Made in Hong Kong” to help enterprises connecting the world through Hong Kong.
Mr Peter YAN, JP, Director-General, Office for Attracting Strategic Enterprises of the Government of the Hong Kong Special Administrative Region, said, “Hong Kong possesses a robust financial system, deep talent pool, and an international environment that integrates with international regulations, standards and operation practices. Coupled with the government’s relevant industry policies and long-established overseas networks, Hong Kong provides unique support for Chinese Mainland enterprises to use Hong Kong as a base to go global, as well as for overseas enterprises to development in the GBA. OASES is dedicated to attracting global strategic enterprises from five strategic I&T sectors, actively aligning with the national 15th Five-Year Plan. We provide comprehensive landing support services and assist enterprises in establishing their ‘first project’ in Hong Kong, fully leveraging Hong Kong’s role as a ‘Super Connector’ and ‘Super Value-Added'”.
At the same time, HKPC, as a member of the GoGlobal Task Force of the HKSAR Government, will continue to focus on providing “Six Tactics to Go Global” for enterprises through “The Cradle Go Global Service Centre” (The Cradle), including smart production, Technology research and development and evaluation, international standards and testing, professional services, training and on-site visits, and funding schemes, to support Hong Kong to leverage its unique advantages and empower enterprises to expand overseas with high quality.
Since its establishment in April, The Cradle has attracted more than 350 companies that have expressed interest in using its services. Among these, over 100 cases have entered a concrete follow‑up stage. Together with overseas expansion projects supported prior to its establishment, the cumulative total exceeds 450 cases.
For more details, please watch the video “Six Tactics to Go Global“.
Bringing the strengths of Government, Industry, Academia, Research and Investment to Build an Innovative Industrial Ecosystem
HKPC has been working closely with the government, industry, academia, research and investment sectors to promote new industrialisation and enhance the new quality productive forces of industries, including:
- The major project led by Harbin Institute of Technology on key technologies and equipment for circular economy: Provide dynamic identification and big data resource pool construction solutions for multi-source solid waste in megaurban agglomerations
- The project led by Jiangsu University on wheat green smart processing and key technology integration and industrialisation demonstration: Provide core technical support such as AI and the Internet of Things
- Tsinghua University: Jointly established a technology centre to focus on the industrial transformation of intelligent manufacturing and AI technology
- Zuquan Research Institute of Fudan University: Signed a cooperation agreement to promote collaboration and transformation of scientific and technological outcomes between Shanghai and Hong Kong
HKPC will continue to promote cross-sectoral dialogue between government, industry, academia, research and investment, focusing on the implementation of future industries and technology applications, and helping to build Hong Kong into a key node in the global I&T value chain.
Click here to download the high-resolution photos
Photo caption:
- HKPC’s annual flagship event, “ForeSight 2026”, themed “Empowering the Innovation Ecosystem and Bridging Hong Kong with New Opportunities under the 15th Five‑Year Plan,” brought together numerous government and business leaders.
- The Honourable Paul CHAN Mo-po, GBM, GBS, MH, JP, Financial Secretary of the Government of the Hong Kong Special Administrative Region, delivered a speech as the guest of honour at the “ForeSight 2026”, pointing out that going forward, efforts will continue to proactively align with national development strategies and promote the deep integration of technological innovation and industrial innovation.
- The Honourable Sunny TAN, Chairman of the Hong Kong Productivity Council and Legislative Council Member, said in his closing remarks that the Productivity Council will leverage innovation and technology to address enterprises’ real pain points, provide all‑round support to help enterprises accelerate their upgrading and transformation, enhance competitiveness, and seize new opportunities.
- The Honourable Paul CHAN Mo‑po, Financial Secretary of the Government of the Hong Kong Special Administrative Region, GBM, GBS, MH, JP (centre); The Honourable Sunny Tan, Chairman of the Hong Kong Productivity Council and Legislative Council Member (second from right); Mr Peter YAN, JP, Director-General, Office for Attracting Strategic Enterprises (second from left); Mr Emil YU, BBS, JP, Deputy Chairman of the Hong Kong Productivity Council (far right); and Mr Mohamed D. BUTT, MH, Executive Director of the Hong Kong Productivity Council (far left), attended HKPC’s annual flagship event, “ForeSight 2026”.
- Moderated by veteran media professional Dr. Vincent WONG, industry leaders shared their insights at the “ForeSight Visionary Leaders Panel”.
(From right to left) Mr Peter YAN, JP, Director-General, Office for Attracting Strategic Enterprises; Mr Jonathan CHIU, President, Hong Kong, Schneider Electric Hong Kong; Mr WANG Yong Chao, Founder & Chairman of Henan Oriental Materials Company Limited; Ms ZHI Tao, Founder of Beijing Yunji Technology Ltd.; and Mr Mohamed D. BUTT, MH, Executive Director of the Hong Kong Productivity Council.
Hashtag: #HKPC #Foresight2026
The issuer is solely responsible for the content of this announcement.
About Hong Kong Productivity Council
The Hong Kong Productivity Council (HKPC) is a statutory body established in 1967, dedicated to enhancing the productivity and competitiveness of Hong Kong enterprises through world-class applied R&D, innovative technology services, and integrated manufacturing solutions. As a market-oriented, international R&D organisation, HKPC leverages its deep expertise and extensive industry experience in key areas such as AI, advanced manufacturing, life and health technology, green technology and new energy to drive new industrialisation and support the growth of emerging and future industries.
HKPC focuses on addressing business challenges and industrial technology needs, promoting the full integration between technological and industrial innovation. Through technology transfer, product innovation, intellectual property protection and commercialisation of R&D outcomes, the Council fosters collaboration with the local business community as well as top global R&D institutions, delivering added value to industries and advancing the development of new productive forces. HKPC’s world-class R&D achievements have been widely recognised over the years, winning an array of local and overseas accolades, reinforcing Hong Kong’s role as an international innovation and technology centre and a smart city.
To help enterprises capitalise on Hong Kong’s strengths in international connectivity to expand into global markets, HKPC offers comprehensive overseas expansion services tailored to critical areas including product development, technology, manufacturing, and management, enabling businesses to successfully go global from Hong Kong.
HKPC is also committed to providing timely and practical support to SMEs and startups with timely and practical, assisting them in accessing Government funding programmes. Through its FutureSkills training initiatives, HKPC helps both industry and academia stay ahead in latest digital and STEM technologies, nurturing a future-ready talent pool for Hong Kong.
For more information, please visit HKPC’s website: www.hkpc.org/en.
Media OutReach
AUSTRIACARD Successfully Achieves mada Card Chip Profile Certification
Major Milestone Enables AUSTRIACARD to Serve Banking Sector in Kingdom of Saudi Arabia
VIENNA, AUSTRIA – EQS Newswire – 4 February 2026 – AUSTRIACARD HOLDINGS is proud to announce it has successfully obtained the Card Chip Profile certification (Certificate No. CV071) with the Saudi Central Bank (SAMA) for the mada debit card scheme, marking a significant milestone in the company’s expansion strategy.
This certification represents a major and important achievement for AUSTRIACARD, demonstrating the company’s commitment to meeting the highest international standards for payment card technology. The successful completion of SAMA’s rigorous certification process validates AUSTRIACARD’s technical excellence and quality standards in chip card manufacturing.
“We are immensely proud of this achievement,” said Mohamed Chemloul, Group CTO of AUSTRIACARD HOLDINGS. “This certification stands as a testament to our team’s dedication to excellence and our commitment to delivering world-class payment solutions. This achievement allows AUSTRIACARD to add KSA banks and financial institutions to our growing family of satisfied customers worldwide, further strengthening our position as a trusted partner in the global payments industry.”
Burak Bilge, EVP Türkiye, Middle East and Africa at AUSTRIACARD HOLDINGS, emphasized: “This certification enables us to bring our full suite of payment card solutions to the Saudi market. We are committed to being a long-term partner in the KSA and the broader Middle East region’s success journey, supporting the digital transformation initiatives. We look forward to partnering with banks and financial institutions to support their growth objectives and enhance their customer’s experience.”
The Kingdom of Saudi Arabia (KSA) represents one of the most dynamic and rapidly evolving financial markets in the Middle East and North Africa region. With Vision 2030 driving digital transformation across all sectors, Saudi Arabia’s payment ecosystem is experiencing unprecedented growth and modernization. The mada scheme, as the national payment network, plays a crucial role in the KSA’s financial infrastructure, processing millions of transactions daily.
AUSTRIACARD is a global provider of identity and payment solutions with a strategic focus on digital transformation technologies powered by proprietary technology and AI capabilities. Headquartered in Vienna, Austria, the company operates 9 manufacturing hubs across strategic markets in Europe and the United States, maintaining a global sales footprint that ensures client proximity and service excellence.
ABOUT AUSTRIACARD HOLDINGS AG
AUSTRIACARD HOLDINGS AG leverages over 130 years of experience in information management, printing, and communications to deliver secure and transparent experiences for its customers. They offer a comprehensive suite of products and services, including payment solutions, identification solutions, smart cards, card personalization, digitization solutions, and secure data management. ACAG employs a global workforce of 2,400 people and is publicly traded on both the Athens and Vienna Stock Exchanges under the symbol ACAG. www.austriacard.com
Contact Person: Theoni Dimopoulou, Group Communications & Marketing Manager
Tel.: T: +43 (1) 61065 – 355
E-Mail: [email protected]
Website: www.austriacard.com
Symbol: ACAG
ISIN: AT0000A325L0
Stock Exchanges: Vienna Prime Market, Athens Main Market
Hashtag: #AUSTRIACARD
The issuer is solely responsible for the content of this announcement.
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