Media OutReach
Super March Success: MDRi’s Insights into Hong Kong’s Mega Event Momentum
Reflecting the vibrancy of Hong Kong’s cultural identity and reinforcing its standing as a premier destination for global events
- A significant 55% of respondents were aware of the Super March campaign, with social media serving as the primary source of information
- 72% of respondents believe the “Super March” campaign will invigorate the city’s economy
- The successful execution of these events demonstrates Hong Kong’s capacity to host mega events that attract international audiences and foster economic development
HONG KONG SAR – Media OutReach Newswire – 25 April 2025 – In March, Hong Kong came alive with the “Super March” campaign, a bold initiative by the Hong Kong Tourism Board that celebrated world-class sports, arts, and entertainment. Events such as the Rugby Sevens, Art Basel, Art Central, and ComplexCon not only showcased the city’s vibrant cultural scene but also reinforced its status as a dynamic hub for art and culture, both regionally and globally. A recent survey by MDRi, a leading business and consumer insights provider, highlights public sentiment regarding these mega events and their implications for the broader economy.
The survey, conducted immediately after the events, polled 1,000 respondents from Hong Kong’s general population. It aimed to measure awareness, participation, and feedback on the four flagship events of Super March. The results highlight Hong Kong’s rich cultural identity and its potential for economic revitalization.
- Public Awareness and Engagement of the Super March Campaign
A significant 55% of respondents were aware of the Super March campaign, with social media being the primary source of information (see figures 1a & 1b). Among the events, Rugby Sevens emerged as the clear favorite, achieving an impressive 89% awareness and drawing 24% of the surveyed population (figures 2a & 2b).
- Rugby Sevens: The Crown Jewel of Hong Kong
Rugby Sevens emerged as the marquee event, receiving positive ratings from 91% of attendees. Contributing factors included the state-of-the-art facilities at Kai Tak Stadium (64% satisfaction), the quality of competition and entertainment (44%), and effective event organization (37%). Awareness of key sponsors, such as Cathay and HSBC, was notably high at 89%. These sponsors enjoyed strong positive sentiment, with Cathay earning a 4.1 out of 5 rating and HSBC a commendable 4.2.
- Art Basel Hong Kong: An Artistic Feast
Art Basel attracted a wealthier audience, boasting the highest average personal income (HKD 44K) and liquid assets (HKD 2.74 million, see table 1) among all events. A striking 86% of attendees rated their experience positively, with over 73% praising the quality of the artwork and exhibits. The event reinforces Hong Kong’s reputation as a major global art center alongside New York, London and Paris. Awareness of the Hong Kong Tourism Board’s sponsorship reached 74%, while UBS garnered recognition from 66% of respondents, earning a positive rating of 4 out of 5. “Art Basel not only showcased incredible artwork from global artists but also highlighted Hong Kong as a global art destination,” noted an art enthusiast.
- Art Central: Carving a Niche
Despite modest awareness (26%), Art Central impressed attendees with its facilities (72% positive rating), quality of artwork (57%), and organization (44%). Over 80% provided glowing feedback, signaling its potential to carve out a niche in Hong Kong’s artistic landscape. Awareness of the Hong Kong Tourism Board’s sponsorship reached 76%, with 50% recognizing UOB as a partner, who received a favorable rating of 3.9 out of 5. “Art Central is a good complement to Art Basel and serves as a showcase for both established and emerging Asian artists,” remarked a visitor.
- ComplexCon: Engaging the Next Generation
ComplexCon distinguished itself by attracting the largest share of Gen Z attendees (45%) among the key March events (figure 7). Despite a 21% awareness level, attendee enthusiasm was evident, with 89% expressing satisfaction and 87% indicating a desire to return. Its contemporary vibe positions ComplexCon as a forward-thinking platform for younger demographics. Awareness of HSBC as the key sponsor was 68%, with a positive rating of 4.1 out of 5, and 47% recognized the Hong Kong Tourism Board’s sponsorship.
The Bigger Picture: Economic Sentiments and Future Outlook
The survey reveals promising optimism about Hong Kong’s economic future. Notably, 72% of respondents believe the “Super March” campaign will invigorate the city’s economy, with 91% identifying Rugby Sevens as the event with the highest economic impact (figures 8a & 8b). The successful execution of these events demonstrates Hong Kong’s capacity to host mega events that attract international audiences and foster economic development. Major sponsors, including Cathay, HSBC, UBS, and UOB, received positive ratings, underscoring their critical roles and the success of their sponsorship in driving brand awareness and fostering positive sentiment towards their brands.
Super March has proven to be more than just a festive celebration; it serves as a model for revitalization, showcasing Hong Kong’s role on the global stage. The momentum generated during the month lays a strong foundation for the city’s continued post-pandemic recovery, emphasizing its unique blend of sports, arts, and culture.
Simon Tye, CEO of MDRi, said, “The success of Super March not only reflects the vibrancy of Hong Kong’s cultural identity but also reinforces its standing as a premier destination for global events, driving both cultural exchange and economic growth.” He added, “The commitment of the Hong Kong Tourism Board and its sponsors to promoting our city is clearly reflected in the success of Super March.”
Hong Kong is poised for resurgence as a center of excellence in arts, culture, sports, and entertainment. With sustained investment in infrastructure and targeted promotional strategies that embrace innovation and exciting offerings, the city is well-positioned to bring joy to its residents while attracting global audiences and fostering economic growth.
Hashtag: #MDRi
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About The Mishcon de Reya Group
The Mishcon de Reya Group is an independent, international professional services business with law at its heart, employing over 1450 people, with over 650 lawyers. It includes the law firm Mishcon de Reya LLP and a collection of leading consultancy businesses that complement the firm’s legal services.
Mishcon de Reya LLP is based in London, Oxford, Cambridge, Singapore and Hong Kong (through its association with Karas So LLP). The firm services an international community of clients, and provides advice in situations where the constraints of geography often do not apply. Its work is cross-border, multi-jurisdictional and complex, spanning seven core practice areas: Corporate; Dispute Resolution; Employment; Impact; Innovation; Private; and Real Estate.
The Mishcon de Reya Group includes consultancy businesses MDR Discover, MDR Mayfair (in London, Singapore and Dubai), MDR ONE, MDRi (in Hong Kong), and MDRx. The Group also includes MDR Lab, which invests in the most promising early-stage legaltech companies, as well as the Mishcon Academy, its in-house place of learning and platform for thought leadership.
Earlier this year, the Group announced its first strategic acquisition in the alternative legal services market, flexible legal resourcing business Flex Legal. It also acquired a majority stake in Somos, a global group actions management business.
About MDRi
Based in Hong Kong, and with operations in London and Singapore, MDRi is a leading provider of business insights, empowering organizations with data-driven advice to make informed decisions and drive growth.
Through advanced analytics, industry expertise, and innovative methodologies, MDRi uncovers strategic opportunities, mitigates risks, and helps businesses stay ahead in a rapidly evolving marketplace. With a commitment to excellence and client-centricity, MDRi is revolutionizing the way organizations harness insights for success.
Media OutReach
Sun Group debuts at SITF 2026 with exclusive Phu Quoc flight deals and a fresh vision for Vietnam tourism
A special highlight is Sun Group’s unveiling of its new development vision for Phu Quoc in the lead‑up to APEC 2027, presented directly to Korean partners and visitors.
From the first day of the fair, Sun Group’s booth has welcomed a steady stream of visitors. Throughout the four-day event, the booth has organized B2B and B2C networking activities, customer consultations, and introductions to tourism, resort, and aviation products. Interactive programs, including mini-games, souvenir giveaways, and tailored offers for the Korean market, have kept the atmosphere lively for hours, with a continuous flow of engaged visitors.
During SITF (June 4–7), travelers have the opportunity to receive a 20% discount on the base fare when booking Sun PhuQuoc Airways tickets via the airline’s website or app. The offer applies to the Korean market for one‑way or round‑trip journeys from Korea to Phu Quoc. Limited to 200 Economy Class discount codes, it is valid for flights from June 15 to October 24, 2026 (excluding peak periods as defined by the airline).
Visitors also have the chance to win attractive prizes through booth activities, including free round‑trip air tickets on the Seoul–Phu Quoc route (ICN–PQC) and resort vouchers at hotels within Sun Group’s ecosystem.
By combining destination promotion with airline incentives, Sun Group aims to further encourage South Korean tourists to choose Vietnam for their upcoming holidays, especially Phu Quoc, which is entering a new era of large‑scale investments in projects, products, and experiences all aimed at APEC 2027.
Hashtag: #SunGroup
The issuer is solely responsible for the content of this announcement.
About Sun Group
Vietnam’s leading private economic group, Sun Group operates an integrated ecosystem spanning tourism, entertainment, hospitality, real estate, infrastructure, and aviation. Guided by the mission “Enhancing the beauty of the lands,” the Group shapes iconic destinations nationwide through its Sun World entertainment brand. In the aviation sector, Sun Group develops a hub-and-spoke model anchored by Phu Quoc, driven by strategic airport investments and Sun PhuQuoc Airways.
Media OutReach
Technology + Scenario + Supply Chain = A New Benchmark for Regional Zero-Carbon Smart Transportation
Wing Kai New Energy X QIJI Energy X C&D Hi-Tech
HONG KONG SAR – Media OutReach Newswire – 5 June 2026 – The 19th (2026) International Photovoltaic Power Generation and Smart Energy Exhibition & Conference (SNEC 2026) was grandly held from June 3 to 5, 2026, at the National Exhibition and Convention Center (Shanghai). Attracting over 3,000 exhibitors from 95 countries worldwide, the event stands as the largest and most influential professional grand gathering for the photovoltaic and energy storage sectors across Asia and globally.
During the exhibition, Mr. Yiu Wang Lee, Chairman of the Board of Wing Lee Development Construction Holdings Limited (“Wing Lee” or the “Group”, stock code: 9639.HK); Mr. Cai Huihui, General Manager of Wing Kai New Energy Technology Co., Limited (“Wing Kai New Energy”); Mr. Wang Yi, Key Account Manager of QIJI Energy; Mr. Xu Jun, Overseas Energy Storage Commercial Director of Contemporary Amperex Technology Co., Limited (CATL); and Mr. You Yuxian, ASEAN Regional Energy Storage Sales Director of CATL, jointly visited the exhibition booth of C&D Hi-Tech. The delegation engaged in in-depth discussions with the team led by General Manager Mr. Zhan Shengli, focusing on battery swapping station projects in Hong Kong and Southeast Asia. By integrating multi-party resources, the teams successfully finalized and signed a Strategic Cooperation Agreement.
Through this signing, the three parties will join forces to address and resolve the industry pain points of overseas markets regarding regulatory compliance, engineering infrastructure, and supply chain coordination. The collaboration represents a deep integration of QIJI Energy’s cutting-edge battery swapping solutions, Wing Kai New Energy’s localized infrastructure and operational capabilities across Hong Kong and Shenzhen, and C&D Hi-Tech’s robust global resource allocation strengths. Moving from single-project development to an ecosystem of mutual win-win, this partnership will significantly enhance the delivery efficiency of green energy across Hong Kong, Macau, and the Southeast Asian region, setting a brand-new benchmark for regional zero-carbon smart transportation.
As a subsidiary of Wing Lee, Wing Kai New Energy has been rooted in Hong Kong since its inception while radiating its presence globally, deeply cultivating sustainable clean energy solutions. Addressing the acute pain points in the Greater Bay Area and Southeast Asian markets, where rapid fluctuations in energy prices have led to surging cost pressures for logistics distribution enterprises, Wing Kai New Energy will focus on urban distribution logistics battery swapping businesses in the future. The company plans to integrate site resources, infrastructure, and operations to fill the gap in regional infrastructure. We firmly believe that this cooperation will effectively bridge the cross-border green energy eco-link, accelerate the construction of a green energy service network, and contribute solidly to the realization of the “dual carbon” goals. Meanwhile, we sincerely invite more partners to join the Zero-Carbon Smart Alliance to jointly advance sustainable development.
Hashtag: #WingLee
The issuer is solely responsible for the content of this announcement.
About Wing Lee Development Construction Holdings Limited
Deeply rooted in Hong Kong, Wing Lee is an established contractor engaged in civil engineering, electrical and mechanical engineering, and new energy businesses, and has participated in various large-scale landmark projects in Hong Kong. The Group’s civil engineering business specialized in site formation waterworks as well as road and drainage works, while its electrical and mechanical engineering business specializes in power system-related projects and emergency maintenance works. In recent years, the Group has actively expanded into the new energy sector, undertaking solar photovoltaic projects, distributing various electric commercial vehicles and electric construction machinery, and engaging in the construction and subsequent maintenance of charging piles, battery swapping, recycling, and energy storage businesses. In 2025, Wing Lee Construction, together with SANY Group Co., Ltd. and CATL, among other industry giants, founded the “Zero-Carbon Smart Alliance” to develop full-industry-chain solutions for photovoltaics, energy storage, charging and battery swapping, and smart applications in green transportation.
The delegation of over 70 business and institutional leaders from Hong Kong and the Chinese Mainland is the largest and most diverse overseas mission led by the current term of the HKSAR Government so far.
Speaking to the media in Uzbekistan yesterday (June 4), Mr Lee set out the three main objectives of the visit: further explore emerging markets and lay the foundation for long-term economic and trade development; strengthen government-to-government (G2G) relationships and promote closer bilateral co-operation; and build a “hub-to-hub” model of co-operation.
He said the visit had been successful, yielding achievements in eight areas, including:
- Establishing high-level contacts and ties between the HKSAR Government and the Governments of Kazakhstan and Uzbekistan, and reaching consensus on co-operation in multiple areas;
- A total of 96 co-operation agreements and memoranda of understanding (MoUs) were reached during the visit (61 with Kazakhstan, 35 with Uzbekistan), involving specific amounts exceeding US$1.65 billion in total;
- The governments agreed to commence bilateral discussions on agreements in various areas;
- Deepening project matching and research collaboration between Hong Kong and Central Asian region in areas including finance, innovation and technology (I&T), and aviation;
- Demonstrating Hong Kong’s effective role as a platform for going global and achieving substantial results, with Hong Kong and Mainland enterprises joining forces in tapping new markets and bringing synergistic advantages into full play;
- Facilitating more convenient people-to-people exchanges by promoting direct flights, aviation and transport co-operation, and extensions to the mutual visa-free period;
- Promoting exchanges in education, talent and culture to further deepen people-to-people bonds; and
- Advancing a hub-to-hub co-operation model to open up broader room for co-operation between Hong Kong and the Central Asian region.
While in Tashkent (June 3-5), Mr Lee met with local leaders, government officials and business representatives to deepen co-operation between Hong Kong and Uzbekistan in areas including trade, investment, finance, I&T, and people-to-people exchanges.
Mr Lee held meetings with the President of Uzbekistan, Shavkat Miromonovich Mirziyoyev, his Advisor on Strategic Development, Sardor Umurzakov, the Prime Minister, Abdulla Nigmatovich Aripov, as well as the Deputy Prime Minister, Jamshid Khodjayev, to exchange views on furthering mutual co-operation.
Mr Lee highlighted that under the “one country, two systems” principle, Hong Kong enjoys both the China advantage and the global advantage. He said that Hong Kong would continue to play its roles as a “super connector” and a “super value-adder” to further deepen co-operation and exchanges with Uzbekistan on various fronts in line with Uzbekistan’s goal of achieving high-quality development.
Earlier (June 3), Mr Lee met with the Minister of Foreign Affairs of Uzbekistan, Bakhtiyor Saidov, after which they jointly witnessed an exchange of notes between the two places on a mutual visa-free arrangement, which would allow a visa-free period of 30 days for visitors from both sides.
“Moreover, we are glad to have initialed the Air Services Agreement with Uzbekistan, and look forward to launching direct passenger flights between the two places soon,” Mr Lee said, during a high-level business dinner (June 4). The Chief Executive pointed out that Hong Kong and Uzbekistan are important trade and investment gateways to their respective regions – the Asia-Pacific and Central Asia.
“It helps that we are all believers in the Belt and Road (B&R) Initiative, a modern expression of the ancient Silk Road spirit,” Mr Lee said. “Today, China is Uzbekistan’s largest trading partner, and the two countries work closely on major infrastructure and connectivity projects that are revitalising the Silk Road. Hong Kong is a pivotal player in the B&R Initiative, thanks to our world-class professional and financial services expertise.”
The delegation also toured the IT Park Uzbekistan and the Center for Islamic Civilization before concluding its visit in Tashkent.
Hashtag: #HongKong #BrandHongKong #CentralAsia #Kazakhstan #Uzbekistan
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The issuer is solely responsible for the content of this announcement.
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