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At the 137th Canton Fair: Suofeiya Expands Global Reach with Innovative Design & Quality Intelligent Manufacturing

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GUANGZHOU, CHINA Media OutReach Newswire – 29 April 2025 – Amidst a profound reshuffling of the global manufacturing landscape, China’s manufacturing is marching towards “intelligent manufacturing in China” driven by innovation and intelligence, leading the world’s industrial transformation. As the barometer of China’s foreign trade, the 137th Canton Fair has attracted extensive attention from around the world. Numerous Chinese brands have showcased their advantages in innovative technology, premium quality and favorable cost, demonstrating China’s status and influence in the global industrial chain.

On April 23rd, the 2nd Phase of the 137th Canton Fair officially kicked off. It is the first time that the Canton Fair focuses on “Quality Home”. For the global visitors and buyers, it provides a one-stop home product purchasing platform. For the exhibitors, it offers an opportunity to fully display the innovative achievements of China’s building materials industry in environmental protection and intelligent technology,improving the brands’ competitiveness in the international market. As the leading brand in the customized home furnishing industry, Suofeiya demonstrated a brand-new one-stop living space solution featuring “Quality & Intelligent Manufacturing” with its 2025 new series on site. During the Fair, Suofeiya’s booth saw a continuous surge in visitors and buyers, highlighting its brand awareness and product competitiveness in the global market.

Smart Home Unveiled: New Series Debuts Worldwide

Suofeiya’s 2025 global debut of Alpha Pro Series, Fayven Master Series and Riemann Series impresses visitors and buyers with aesthetic design and cutting-edge process. Inspired by Niemeyer curves, the Riemann Series creates a minimalist kitchen with metal lacquer doors and wing craved arc handles, integrating an intelligent island with streamlined lighting; Capturing the trendy quiet luxury style, the Alpha Pro bathroom vanity adopts PP skin-feel material that is both stain-resistant and durable, and a suite-style design that optimizes storage; Maintaining the Italian minimalism style, the Fayven Master wine cabinet is a masterpiece of complicated processes, including a harmonious blend of various materials, the same-color wrapping process of back-to-back crescent handles, and invisible zoned design. Behind this series of complex processes lies Suofeiya’s powerful digital Industry 4.0 system and flexible manufacturing capabilities. Supported by a globally leading intelligent production system, Suofeiya achieves efficient, accurate, and stable delivery, continuously creating an ideal paradigm for global high-end customers.

Suofeiya has always been at the forefront of intelligence and digitalization, becoming a focus of the industry and attracting media attention. In a recent China Daily interview, Hao Jiang, Senior General Manager of Suofeiya Cabinet Manufacturing Center, said that, as early as 2016, Suofeiya successfully built Asia’s first flexible manufacturing production line for whole-home customization and set up 8 production bases globally. Currently, Suofeiya’s intelligent factory in Jiashan, Zhejiang, has completed the 5th iteration of the Industry 4.0, which means the entire procedure, involving design, production and installation, has been fully digitalized. With strong intelligent manufacturing capabilities and a comprehensive supply chain system, Suofeiya has successfully overcome the core challenges of high labor costs, low production efficiency, long supply cycles, and unstable product quality in the customized home furnishings industry.

Strong Delivery Strength Empowers Efficient Completion of Global Projects

As the leading brand in the global customized home furnishing industry, Suofeiya has always adhered to the customer-centric approach, continuously improving its global service system. So far, Suofeiya has completed and delivered over 15,000 projects in more than 70 countries and regions, winning widespread praise with high-quality products and one-stop services.

At this year’s Canton Fair, Suofeiya gained high recognition from the industry and media with its outstanding intelligent whole-house solutions and strong global delivery capabilities, further strengthening its leadership in the custom cabinetry sector. Relying on a world-leading intelligent manufacturing system, Suofeiya demonstrated strong advantages in production efficiency and delivery capacity. Chen Wei, Vice President of Suofeiya Home Collection Co.,Ltd, said in an interview with Yangcheng Evening News that China’s home furnishing industry has now entered the global top tier in intelligent manufacturing. As an early mover in digital transformation, Suofeiya has built several smart factories in China meeting Industry 4.0 standards, giving it a clear edge in global competition——Suofeiya’s production efficiency is 125% higher than comparable German production lines, and its robotic panel sorting accuracy is nearly 100%. Experts have rated its intelligent application level as internationally advanced and leading.

During the 137th Canton Fair, Suofeiya won high recognition from the industry and media for its excellent smart whole-home solutions and strong global delivery capabilities, further consolidating its leading position in the whole-home customization field. Ann An, Director of the Overseas Business Division, said in an interview with Guangdong Radio and Television that the Canton Fair sets up the “Quality Home” for the first time this year. Suofeiya provides overseas buyers with a new experience of one-stop all-category purchasing through its full-category, intelligent, and systematic whole-home customization solutions. This significantly improves purchasing efficiency and fully demonstrates the new advantages of Chinese home furnishing brands in the field of advanced technology and intelligent manufacturing.

2025 Overseas Franchise Summit Successfully Held

Growing Confidence in Overseas Business

April 25th witnessed the success of the 2025 Overseas Franchise Summit & Evening Banquet. The summit gathered many key potential customers to discuss Suofeiya’s global strategy, share overseas market development trends and industry insights, focusing on industry pain points and seeking cooperation opportunities to jointly draw a new blueprint for global development.

John Wang, President of Suofeiya Home Collection Co.,Ltd, pointed out in his speech that in the next five years, Suofeiya will increase investment and continue to accelerate its global layout to promote high-quality development of overseas businesses. Over the past three years, the scale and sales volume of the overseas business division have both grown by more than 50% annually. As for delivery capabilities, Suofeiya has strengthened its design, production technology, logistics, and other service systems to ensure the smooth delivery and completion of each project, committing to efficient delivery and worry-free cooperation.

Susan Pan, Vice President of Suofeiya Home Collection Co.,Ltd, introduced Suofeiya’s operation in China, emphasizing the company’s core competitiveness comes from “optimal product strength, leading manufacturing capability, and excellent innovation power.” With continuous investment in R&D and innovation, combined with world-leading production equipment and a mature operational system in China, Suofeiya believes that cooperating with partners from all over the world is the key to exploring overseas market and achieving long-term development.

Rico Jia, Project Director of the Overseas Business Division, combined practical experience of overseas projects to systematically analyze common industry pain points, comprehensively explaining the significant advantages of Suofeiya’s strong supply chain system and one-stop solution in project implementation. Cloris Xiao, Franchise Manager of the Overseas Business Division, provided a detailed interpretation of the overseas franchise policy.

During the summit, the guests have also been invited to visit the 4,500㎡exhibition hall where display all categories such as wardrobes, cabinets, whole cases, home products, and vanities. The guests spoke highly of Suofeiya’s cutting-edge design concepts, innovative processes, and materials, as well as its one-stop whole-home solution. The global layout and future prospects of China’s home furnishing industry were also met with high recognition and expectations at the summit.

Looking to the future, Suofeiya will continue to fully tap into the potential of the overseas market, step up efforts to explore overseas business models, and strengthen project delivery and service capabilities. More importantly, Suofeiya will empower the high-quality development of global home furnishing industry guided by the “Quality & Intelligent Manufacturing” strategy, creating a new chapter for a better life with global partners.

Global cooperation is always welcome
Feel free to contact us

Website: https://global.suofeiya.com/
Email: [email protected]
WhatsApp: +8619966202249; +8618098179372
Facebook / Instagram / LinkedIn: Suofeiya Home
Hashtag: #Suofeiya

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Midea Hiconics Teams Up with MIA Group to Bring New Solar Tech to Pakistan

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LAHORE, PAKISTAN – Media OutReach Newswire – 24 April 2026 – Midea Hiconics is making a major push into the Pakistani market this week at Solar Pakistan 2026. From Booth A-3-8, the energy division of Midea Group is showing off its latest hardware and has just signed a key distribution deal to get its products into more homes and businesses across the country.

Hardware Built for Local Conditions

The company isn’t just showing off standard gear; they’ve brought systems specifically designed to handle the challenges of the local energy landscape.

  • PowerX1 Hybrid Inverters: Intelligent energy management, seamlessly switching between solar, battery, and grid for stable, uninterrupted power. Supports multi-source integration and rapid power transition.
  • Powerinfi All-in-one ESS: ISO 13849 PL-d and IEC 62443 certified for functional safety and cybersecurity. Features a multi-layer battery safety system within a compact design.
  • Advanced Solar & System Protection: Incorporates N-type HOT3.0 solar cell technology for enhanced low-light performance. The system boasts an IP66 rating for superior dust and water resistance.

A New Partnership with MIA Group

The big news from the show floor is the new Annual Channel Distribution Strategic Partnership with MIA Group. MIA Group is already a household name in Pakistan for HVAC and energy, and this deal means they’ll be the main bridge for Midea Hiconics’ tech to reach the local market.

“We’re excited to get to work with MIA Group,” a Midea Hiconics spokesperson said. “They have the reach and the local knowledge we need. By putting our hardware in their hands, we’re making it much easier for people here to switch to reliable, clean energy without the usual headaches.”

Media Contact:
Midea Hiconics Press Office
Website: https://www.hiconics-global.com/
Location: Solar Pakistan 2026, Booth A-3-8
Hashtag: #MideaHiconics

The issuer is solely responsible for the content of this announcement.

About Midea Hiconics

Midea Hiconics (SHE: 300048) has been around since 2003 and joined the Midea Group in 2020. They focus on green energy, home storage, and industrial tech, building smart tools that help people take control of their own power.

Check out https://www.hiconics-global.com/ for more info.

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Green SM And Umoney Partner To Build An Integrated Mobility And Digital Finance Ecosystem In Laos

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VIENTIANE, LAOS – Media OutReach Newswire – 24 April 2026 – Green SM Laos and Star Fintech Sole Co., Ltd (Umoney) have announced the signing of a Payment System Integration Agreement to incorporate Umoney into the Green SM application, alongside a Strategic Cooperation Agreement to develop a comprehensive digital finance and smart mobility ecosystem in Laos.

Ms. Tran Hanh An – Director of Mobility Services Sales, GSM Vietnam & Laos (left), and Mr. Ha Chien Thang – Director of Star Fintech Sole Co., Ltd, at the partnership signing ceremony.

Under the agreement, Umoney will be integrated as a direct payment method within the Green SM app. The two parties will also implement an embedded integration model enabling Umoney users to seamlessly access Green SM’s mobility services directly within the Umoney platform.

For the first time in Laos, customers will experience a fully seamless ride-hailing journey with fares processed instantly via the Umoney e-wallet upon trip completion, replacing the previously common manual bank transfer method. Users simply link their Umoney wallet to the Green SM app for fast, convenient, and fully cashless transactions. Additionally, customers using partner banking applications can pay drivers through Umoney’s QR system, delivering a flexible, fast, and secure payment experience that enhances user convenience and broadens customer reach across both platforms.

As part of the collaboration, Green SM Laos will provide comprehensive mobility solutions for Umoney’s enterprise partners and individual customers, including Green SM Car electric ride-hailing, Green SM Limo, Green SM Airport transfer services, as well as corporate travel packages and flexible, customized mobility plans. Umoney, in turn, will collaborate with Green SM to develop digital financial and payment solutions tailored for drivers within the Green SM ecosystem, encompassing e-wallet services, direct income disbursement, operational expense payments, and cash flow management tools. This synergy is designed to optimize operational efficiency while enhancing the experience for businesses, drivers, and end-users alike.

Beyond mobility and payment solutions, both parties plan to expand their shared digital services ecosystem by integrating Umoney and Unitel’s telecommunications and digital utilities into the Green SM platform, including SIM card registration, mobile top-ups, data package purchases, and other digital services, thereby enhancing the value proposition for users across both platforms.

The two companies will also jointly roll out customer benefit programs targeting Umoney users in Laos, with a particular focus on airports, transaction points, and key high-traffic locations. Through integrated service offerings and incentives promoting electric mobility, Green SM and Umoney aim to foster environmentally responsible travel habits while delivering greater value to customers within their shared ecosystem.

Mr. Ha Chien Thang, Director of Star Fintech Sole Co., Ltd, shared:”Our partnership with Green SM marks a significant milestone in Umoney’s strategy to develop a comprehensive digital finance ecosystem in Laos. The integration of payment capabilities and digital services not only enhances user convenience but also contributes to the advancement of cashless payments and the broader digital transformation of the economy.

Ms. Tran Hanh An, Director of Mobility Services Sales at Green SM Vietnam & Laos, stated: “The partnership between Umoney and Green SM reflects a shared commitment to connecting the essential infrastructures of modern urban life, from digital finance and telecommunications to a green mobility ecosystem. Through this collaboration, we aim to expand benefits for our customers and driver community while driving meaningful green transformation that is firmly grounded in everyday mobility and consumption needs.

Furthermore, Green SM and Umoney will collaborate on multi-channel communications initiatives to strengthen brand awareness and expand their combined customer base. Planned activities include co-branded campaigns, promotional programs for new users, digital platform communications, and on-ground experiential activations in key markets.

The partnership between Green SM and Umoney marks a significant convergence of two leading ecosystems in green mobility and digital finance in Laos, united in their pursuit of integrated service solutions that meet the increasingly diverse demands of modern urban life. This collaboration also represents a pivotal step toward fostering innovation, elevating the user experience, and contributing to the sustainable growth of the digital economy in Laos.

Hashtag: #GreenSM

The issuer is solely responsible for the content of this announcement.

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HKUST and Times Higher Education Co-Host Asia Universities Summit 2026

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Global Leaders Converge to Shape the Future of Higher Education in Asia

HONG KONG SAR – Media OutReach Newswire – 24 April 2026 – The Hong Kong University of Science and Technology (HKUST) and Times Higher Education (THE) co-hosted the Asia Universities Summit 2026 from April 22 to 24. Under the theme “Igniting Global Transformation: Asia’s Leadership,” the three-day premier event explores Asia’s pivotal role in reshaping global innovation and addressing pressing societal challenges through higher education.

The Summit holds particular significance as it coincides with HKUST’s 35th anniversary and marks a decade of partnership between the University and THE since the inaugural summit. This year’s event has attracted over 600 university presidents, policymakers, and industry titans from 25 countries and regions, underscoring a collective commitment to advancing the academic landscape across the continent.

The Summit officially commenced on April 22 at HKUST’s Shaw Auditorium, with the opening ceremony officiated by Dr. SZE Chun-Fai, Jeff, Acting Secretary for Education of the Hong Kong Special Administrative Region (HKSAR) Government; Prof. Nancy IP, President of HKUST; Phil BATY, Chief Global Affairs Officer, and Mei Mei LIM, President, Asia Pacific, from THE.

In her opening remarks, President Ip underscored the need for cross-border collaboration and the evolving role of universities in a rapidly changing world. She said, “As HKUST celebrates its anniversary and a decade of partnership with Times Higher Education, we gather at a defining moment for our region. Asia is increasingly shaping the direction of global innovation, talent development, and societal transformation. In this era of rapid technological advancement and constant change—from artificial intelligence to climate resilience—the challenge of progress lies in anticipating needs and shaping solutions, which calls for a fundamental rethinking of how universities lead. At HKUST, we firmly believe that no single institution can address these global challenges alone; progress will come through openness, partnership, and shared responsibility.

Hong Kong is unique in being the only city in the world with five universities ranked among the global top 100, underscoring its role as a leading international hub for exchange and innovation. Building on this strength, HKUST has initiated dialogues with the world’s leading universities and invited them to Hong Kong to explore opportunities for a university town. This Summit reflects our long‑standing commitment to bringing institutions together to exchange ideas, build meaningful collaborations, and take collective action. By convening leaders from across Asia and beyond, we aim to turn thoughtful dialogue into real impact for our communities and for society at large.”

Dr. SZE Chun-Fai, Jeff, highlighted Hong Kong’s unique position as an international education hub, stating, “Universities today are not only centers of knowledge creation but also powerful drivers of innovation, resilience, and societal impact. In an era of rapid technological advancement, higher education must translate cutting-edge research into real-world solutions that address global challenges. HKUST exemplifies this excellence and achieves remarkable rankings, with its entrepreneurial story equally unmatched, demonstrating the worldwide impact of its research discoveries. Hong Kong has long served as the world’s super-connector and super-value adder, bridging East and West. Our highly internationalized and diversified post-secondary education system positions us ideally to facilitate this convergence between global academic networks and the opportunities of the Chinese Mainland and the wider region. Education, technology, and talent form a foundational triad for success. By fostering talent attraction, interdisciplinary education, industry-academic partnerships, and research collaborations with our counterparts elsewhere, we are building a vibrant ecosystem that strengthens Hong Kong’s innovation edge, contributing to Asia as well as national development.”

Phil Baty reaffirmed THE’s enduring partnership of trust with HKUST and celebrated Asia’s rising global influence, stating, “A decade ago, right here on this stunning campus, THE launched its first-ever Asia Universities Summit. Today, we are witnessing a tilt in the balance of power in global higher education and research from the West to the East. This extraordinary trajectory is driven by Asia’s booming research productivity and global ambitions. Hong Kong, with five universities now ranked among the world’s top 100, stands at the heart of this transformation—a city which we believe will remain the flagship atop the rising tide across Asia, cementing its position as a world-leading powerhouse. New knowledge creation is not a zero-sum game, as we all gain from the leapfrogging Asian university sector. This Summit is a celebration of your excellence and the glorious diversity of our academic community.”

Following the opening ceremony, President Ip joined Prof. Martin O. BERGÖ, Vice-President of Karolinska Institutet, in a keynote fireside chat on longevity science. The discussion explored how advances in biomedicine, neuroscience, and translational research can extend both lifespan and healthspan, while contributing to resilient and equitable societies. President Ip shared insights from her pioneering neuroscience research, including the University’s efforts to decode the biological basis of healthy aging. She said, “Healthy aging is not just about adding years to life, but adding life to our years. We need a paradigm shift from reactive to proactive care. At HKUST, we are focused on monitoring risks for any diseases early and implementing preventive measures. Longevity science is about extending the ‘healthspan’ and as a university, we have much to offer through our research and collaborations. We are uniquely positioned to contribute to this field.”

A spotlight on the first day was a fireside chat between Prof. Harry SHUM, Chairman of the HKUST Council, and Judson ALTHOFF, CEO of Microsoft’s Commercial Business. The dialogue delved into the transformative power of AI across both industry and academia, discussing how universities can collaborate with global technology leaders to prepare students for an AI‑pervasive world. Emphasis was placed not only on technological capability, but also on trust, critical thinking and mindset change within institutions.

Prof. Shum underscored the importance of embracing AI across disciplines, “For our university, at this time, the number one priority is really a mindset change—to focus on AI for science, engineering, business, humanities, and medicine. AI is already here. We do not have to be afraid of this technology. It is a powerful new tool for us and a wonderful thing that we must learn and master to drive growth and innovation.”

Throughout the Summit, President Ip participated in two leadership meetings with over 15 university presidents and senior leaders from institutions across Asia, engaging in candid, strategy‑focused exchanges on shared regional challenges. One session examined how Asia’s emerging innovation corridors—from the Greater Bay Area to other fast‑growing technology belts—can redefine global technology leadership, with discussions centered on governance models and cross‑border collaboration. Another session focused on shaping next‑generation cities, exploring how universities can align research, talent development and policy engagement to support sustainable urban transformation amid rapid technological and societal change. These high-level dialogues emphasized the need for strategic alignment between academic research and regional development, reinforcing the Summit’s mission to leverage Asian leadership for global transformation through collaborative institutional design and shared expertise.

Across a series of high‑level sessions, HKUST senior leadership played an active role in shaping discussions on inclusive leadership, trusted AI in higher education, research commercialization, climate resilience, and global research collaboration. The sessions examined how universities can strengthen governance frameworks to ensure the responsible and ethical use of AI, while cultivating innovation ecosystems that translate research outcomes into socio-economic impact.

The dialogue also addressed strategies for nurturing entrepreneurship, climate‑proofing rapidly growing cities through interdisciplinary engineering approaches, and sustaining borderless research collaboration amid rising geopolitical and regulatory pressures. Collectively, these contributions highlighted HKUST’s commitment to advancing responsible innovation, international partnership, and university leadership attuned to Asia’s evolving challenges and global responsibilities.

The three-day event concluded with a closing ceremony, cementing new strategic partnerships and a shared vision for the future of higher education in the region.

Download photos here: https://hkust.edu.hk/news/hkust-and-times-higher-education-co-host-asia-universities-summit-2026
Hashtag: #HKUST

The issuer is solely responsible for the content of this announcement.

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