Media OutReach

Samsung Electronics Introduces Its Most Advanced TVs and Soundbars Yet, Powered by Vision AI

Published

7 months ago

27/05/2025

Samsung puts customers’ lifestyles and viewing experience front and centre with its 2025 TV lineup, including Neo QLED 8K, Neo QLED 4K, OLED, and Lifestyle TVs.

SINGAPORE – Media OutReach Newswire – 27 May 2025 – Samsung Electronics Singapore unveiled its highly anticipated 2025 lineup of AI-powered TVs and soundbars at the Unbox & Discover event. Redefining home entertainment, the new range introduces the groundbreaking Samsung Vision AI. This transforms the way users interact with their screens, delivering deeply personalised and immersive experiences, and placing the TV at the heart of the connected smart home.

The 2025 lineup is headlined by the flagship Samsung Neo QLED 8K and Samsung Neo QLED 4K TV series. These new offerings bring stunning visuals and immersive sound, and are the first to feature Samsung Vision AI^¹ with smarter, adaptive features that reimagine what Samsung TVs can do.

*Samsung Neo QLED 8K QN990F is Samsung’s most advanced TV to date.*

“At Samsung, we believe that the best innovations come from truly listening to our customers and understanding how they live their lives. We know that our consumers in Singapore value technology that feels more personal and intuitive. That is exactly what we set out to do with our 2025 lineup of AI-powered TVs,” said Patrick Khor, Head of Department, TV & Audio, Samsung Singapore. “Powered by our most advanced processors and Samsung Vision AI, our TVs have now become intelligent companions that adapt and learn your preferences, suggest content that matches your mood, while seamlessly connecting your smart home through SmartThings. Through technology, we are creating experiences that enrich the moments that matter most to families in Singapore.”

Samsung Vision AI Enabling Smarter, More Personal Screen Experiences
Samsung Vision AI represents the next step in Samsung’s journey to deliver intelligent, intuitive, and seamless screen experiences, and will be integrated across the 2025 range of Neo QLED, QLED, OLED, and The Frame models.

*Samsung Neo QLED 4K QN90F continues to offer stellar viewing experience enhanced by AI and Glare-Free technology.*

With the ability to make your Samsung TV aware of its surroundings, adaptive to user preferences and autonomous in delivering intuitive features, Samsung Vision AI transforms the brand’s 2025 AI TVs into smart companions that enhance entertainment, simplify interactions, and seamlessly integrate into connected lifestyles.

*Samsung OLED S95F delivers impressive colour contrast and accuracy with our brightest-ever OLED screen.*

At the core of Samsung Vision AI are intelligent and personalised features which redefine how users interact with their screen and engage more deeply with their favourite content. Generative Wallpaper² transforms screens into dynamic, personalised art canvases, allowing users to make images that perfectly match their taste or occasion. Own a Galaxy Watch? Universal Gestures³ lets you control your TV through your smartwatch – with simple hand motions like rotating the watch bezel to scroll the screen or making a fist to return to a previous menu.

*The Frame Pro delivers even brighter and sharper visuals with Neo QLED technology.*

Looking beyond personalisation, Samsung’s 2025 AI TVs come equipped with a built-in SmartThings Hub, transforming the TV into a central hub for smarter living through integration with the SmartThings ecosystem, as well as new SmartThings⁴ features that simplify and enhance daily life.

SmartThings Energy offers insights into energy consumption patterns, promoting efficient energy use throughout the home.
Family Care⁵ enhances comfort by automatically adjusting room settings, like dimming the lights when a child falls asleep, while providing real-time updates and recorded events through TVs.
With Pet Care⁶, potentially use your TV as a pet-sitting assistant when you are outside. Your TV can detect noises like barking through its microphone, and then automatically turn on your pet’s favourite content.
Home Insights⁴ provides notifications from your connected smart devices right on screen, including a 3D Map View that shows information and details of your entire smart home so that you can monitor and manage directly from the TV.

All your favourite apps, services and the latest Samsung Vision AI features are available through One UI Tizen – available now on all of Samsung’s 2025 range of Neo QLED, QLED, OLED, and The Frame models. One UI Tizen introduces a fresh, clean interface that mirrors what you will find on many Galaxy smartphones, tablets, and watches. It also allows your household to create separate profiles and receive curated recommendations tailored to their preferences. Samsung is now offering up to seven years⁷ of OS upgrades; this extends the longevity of each device, keeping it up to date with the latest features, security enhancements, and performance improvements, so that users’ investments in Samsung Vision AI-powered TVs are truly future proof.

*Best paired with the Samsung 2025 TV line-up, the HW-Q990F and HW-QS700F offers audio optimisation to enhance the overall home entertainment experience.*

Security is crucial for Singapore households today due to the increasing prevalence of cyber threats, and the need to protect sensitive personal information within households. Samsung TVs are protected by Samsung Knox, a comprehensive security platform that safeguards user data and privacy, with high security standards maintained for the benefit of home users. It helps to shield families from malicious threats by protecting sensitive data like passwords⁸, monitoring connected IoT devices, blocking phishing websites to protect against malicious sites, and enhancing personal information protection through Samsung Knox Vault. Samsung TVs also receive constant security updates, with a dedicated security team providing regular updates that help keep your TV safe, for at least 3 years from TV launch⁹, ensuring your family’s digital safety evolves with emerging threats.

Samsung continues to shape how people experience art at home by expanding access to the Samsung Art Store¹⁰, a premium digital platform for fine art exclusively on Samsung Smart TVs. For the first time, the Samsung Art Store will be available on 2025 Samsung Neo QLED 8K, Neo QLED 4K, and QLED models¹¹, as well as on The Frame and MICRO LED series, making art from the world’s leading artists, museums, and galleries more accessible that ever. The Samsung Art Store offers access to a vast catalogue of over 3,000 curated works from prestigious global partners, including MoMA and the estates of Magritte and Basquiat.

Samsung 2025 TV lineup: Exceptional advancements, made possible with AI.
Samsung Vision AI also delivers exceptional advancements in picture and sound quality, making every on-screen moment captivating. On-device AI picture and sound technologies analyse content and environmental factors in real time, dynamically adjusting visuals and audio for an optimised experience.

The flagship Neo QLED 8K QN990F is Samsung’s most advanced TV to date, powered by the NQ8 AI Gen3 Pro processor¹², leverages a suite of on-device AI features to enhance picture quality, sound clarity and overall viewing experience.

8K AI Upscaling Pro¹³ elevates lower-resolution content up to stunning 8K quality, ensuring incredible detail and clarity in every frame. Motion Xcelerator 240Hz¹⁴ ensures blazing fast motion clarity for gaming and sports, while AI Motion Enhancer Pro¹⁵ smooths the motion of fast-moving visuals and text, so you can always keep your eye on the ball. Dedicated top-channel speakers power Dolby Atmos sound, while Object Tracking Sound Pro¹⁶ provides dynamic, realistic audio that follows the movements on screen – like creepy footsteps in a horror movie or cars zooming around a track.

The QN990F also integrates our award-winning Glare-Free technology, offering stunning 8K visuals across dark and bright rooms. Plus, the all-new Wireless One Connect Box¹⁷ is a game changer for cable management, offering a wireless connection between the TV and the external box up to 30 feet away., allowing for cleaner installations and more flexible room setups.

The Samsung 2025 Neo QLED 4K lineup is our most expansive yet, including four model series (QN90F, QN85F, QN80F, and QN70F), all featuring Quantum Matrix Mini LEDs for stellar brightness and accurate colour across every scene.

The flagship QN90F features the upgraded NQ4 AI Gen3 Processor¹⁸, which offers improved picture and sound quality. The processor upscales older content into 4K resolution, while Neo Quantum HDR+¹⁹ analyses each scene to boost brightness and make visuals appear even more realistic. The QN90F also comes with Glare-Free technology, offering greater flexibility for placement of the TV regardless of lighting conditions at home. Motion Xcelerator 165Hz²⁰ ensures ultra-smooth motion of action-packed content.

Our OLED lineup is also refreshed with the S95F series, featuring OLED Glare-Free technology that eliminates glare and reflections from sunlight or ambient lighting, while delivering impressive colour contrast and accuracy OLEDs are known for. The S95F boasts our brightest-ever OLED screen and OLED HDR Pro – delivering vibrant, full-screen brightness, deep blacks, and Pantone®-validated colours. Powered by the powerful NQ4 AI Gen3 Processor^²¹ that optimises contrast, brightness, depth and colour across every scene, the TV can also upscale lower resolution content into brilliant 4K visuals. For gamers, Motion Xcelerator 165Hz¹⁴ ensures smooth motion and blazing fast speeds from even the most demanding games. Together, these upgrades make the S95F our best OLED yet, offering a cinematic picture without distractions.

A New Vision of Art: Introducing the Frame Pro
Samsung is strengthening its commitment to seamlessly blending art and technology with the launch of The Frame Pro, a new addition to the iconic Frame lineup. The Frame Pro enhances the art and entertainment experience with advanced Neo QLED picture quality that delivers brighter colours, sharper contrasts, and improved local dimming for deeper blacks. Powered by the NQ4 Gen3 AI Processor, The Frame Pro offers improved picture quality across your favourite artwork and shows. It also comes with the innovative Wireless One Connect, allowing for more flexible installations that blend in seamlessly with your environment.

A New Dimension of Sound with AI
To accompany the stunning 2025 AI TV lineup, Samsung has introduced a new range of soundbars that combine state-of-the-art hardware with intelligent AI-driven features, designed to elevate home entertainment with unparalleled sound.

As the successor to the highly acclaimed HW-Q990D, the HW-Q990F takes home audio to new heights. It features newly engineered dual active subwoofers that deliver robust bass and ultra-low-frequency precision. Plus, a new cube design reduces the subwoofers to half the size of its predecessor, minimising resonance and blending flawlessly into modern interiors with a refined serrated finish.

The HW-Q990F delivers advanced AI-driven sound optimization through features such as Dynamic Bass Control which enhances clarity in low-frequency ranges by utilizing non-linear bass management for balanced and distortion-free sound. Q-Symphony immerses the user in 3D surround sound by detecting the position of wireless speakers like the Music Frame and automatically optimising audio effects based on its distance and angle. In this mode, the HW-Q990F uses the Samsung TV’s Neural Processing Unit (NPU) to make dialogue clearer and to deliver more immersive, synchronised audio. Active Voice Amplifier Pro provides real-time content analysis that reduces background noise and emphasises dialogue for an enhanced viewing experience.

The HW-QS700F offers even more versatility in home audio with its sleek design and innovative gyro-sensor technology. Suitable for both wall-mounted and tabletop setups, this soundbar adapts to the user’s space. Its built-in gyro-sensor can automatically detect whether it is positioned vertically or horizontally, fine-tuning the audio output to ensure optimal clarity and immersive sound in any configuration.

Samsung AI TV Pre-order Promotions
No matter which Samsung screen you choose, you can shop confidently from the #1 global TV brand for 19 years running²².

Customers who pre-order a Samsung AI-powered TV can enjoy free gifts²³ worth up to S$1,448, until 1 June 2025²⁴. Pre-order benefits include:

Free Galaxy Watch 7 (Bluetooth 40mm) worth S$448, when you purchase a TV that is 75″ and above.
Enjoy a trade-up value of up to S$1,000 when you trade in your old TV for the latest Vision AI TV²⁵.
Enhance your space with a beautiful work of art. Get up to a 5-month free subscription to the Art Store²⁶ worth S$6.99 per month.
Get an additional S$150 e-voucher when you purchase our latest soundbars with any Samsung TV²⁷.

To learn more about the pre-order promotion, please visit www.samsung.com/sg/tvs/pre-order/.

For more information about the 2025 TV and sound systems line-up, please visit www.samsung.com/sg.

[1] Samsung Vision Al is only available on 2025 Neo QLED 8K, Neo QLED, OLED, QLED and The Frame TV models. Samsung Vision Al features vary by TV model. (Excludes Crystal UHD, FHD and HD TV models).

[2] Generative Wallpaper: The number of generation attempts allowed per day may be limited. The image depicted on the TV screen is AI-generated images created through the Generative Wallpaper function. This feature is not supported on OLED models. This feature is not supported in China.

[3] Requires Galaxy Watch 4 and higher / Wear OS 5 and higher.

[4] SmartThings: Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice. Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account. Connected devices are sold separately. UI is subject to change without prior notice.

[5] Family Care: Real-time streaming on mobile is supported on Android OS 11.0 and higher versions or iOS 16.0 and higher versions, and is available on 2025 Samsung TVs and later models. It only works when the TV is turned off. Real-time streaming on TV is also supported. Camera is sold separately.

[6] Pet Care: Real-time streaming on mobile devices is supported on Android OS 11.0 and higher versions or iOS 16.0 and higher versions, and is available on 2025 Samsung TVs and later models. It only works when the TV is turned off. TV must be connected to a power source to use this feature. TV and mobile device must be connected to SmartThings to send and receive notifications. Real-time streaming is not supported on TV. Camera is sold separately.

[7] Samsung Account required for network-based smart services, including streaming apps and other smart features. Computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. One UI Tizen OS updates are available for up to 7 years from the product release year starting in 2023. Availability, features, contents, apps and services are subject to change without notice and may vary by product and model. OS updates does not cover hardware-related performance, features or durability.

[8] Samsung Knox Security: Personal data includes directly input PIN-codes and passwords, and IoT device information shared through the SmartThings app. The latest software is required.

[9] Samsung Knox Security: Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015. Latest software update is required.

[10] Fees apply to Art Store subscription service. Art pieces in the Art Store are subject to change without prior notice.

[11] Available models may vary by country.

[12] Utilises AI Based formulas to upscale to 8K resolution. Resulting picture may vary based on source content.

[13] Utilises AI Based formulas to upscale to 8K resolution. Resulting picture may vary based on source content.

[14] 4K 240Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.

[15] Utilises AI-based formulas.

[16] Utilises AI-based formulas.

[17] TV must be connected wirelessly for full TV functionality. Wireless connection may be affected by surrounding environment, may not connect when enclosed or blocked by metal (e.g., from inside a metal cabinet) or by other physical objects such as walls. TV and Wireless One Connect require separate power cord connections.

[18] Utilises AI Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.

[19] Compared to Neo Quantum HDR, 50″ & 43″ QN90 have Neo Quantum HDR.

[20] 4K 165Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary. 115″ QN90 has Motion Xcelerator 144Hz.

[21] Utilises AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.

[22] According to market research firm Omdia, Samsung achieved a 28.3% market share in the global TV market in 2024, maintaining the number one ranking it has held since 2006.

[23] Purchase of different products entitles you to different gifts.

[24] While stocks last. Terms & conditions apply.

[25] Trade-up value dependent on 2025 TV model selected. While stocks last. Terms & conditions apply.

[26] Free 5 months subscription to the Art Store is only applicable to the Frame Pro 75″ or 85″.

[27] Promotion applies to HW-Q990F/HW-Q800F / HW-QS700F only.

Hashtag: #Samsung

The issuer is solely responsible for the content of this announcement.

Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

Media OutReach

UMSOCIAL by Ultima Markets Strengthens Social Trading Ecosystem for Traders

Published

4 hours ago

22/12/2025

Media Outreach

MAURITIUS – Media OutReach Newswire – 22 December 2025 – UMSOCIAL, the social trading ecosystem powered by Ultima Markets, continues to empower traders with a transparent and secure way to share strategies, watch real market activity and copy trades in real time. Ultima Markets is an award-winning CFD broker and the first multi-asset trading broker to join the United Nations Global Compact.

UMSOCIAL has grown steadily over the past two years. Today, UMSOCIAL offers over 2,000 live strategies, with more than 10,000 trading accounts actively copying trades on the platform. This growth shows that traders are looking for a place where learning and trading can happen together.

“UMSOCIAL is not just about copying trades. It’s about learning, growing, and sharing success together,” said Jack Li, Regional Business Director at Ultima Markets. “Every Follower has the potential to become a Master. That’s the spirit behind our message: Follow Today, Master Tomorrow.”

A Connected Experience for Both Beginners and Skilled Traders

For beginners, UMSOCIAL provides an accessible way to learn from real-time market activity and trading strategies. New users can review verified performance records, understand trading styles, and mirror strategies from skilled traders in real time. As a social trading app, UMSOCIAL fosters a supportive learning experience for those who are new to markets.

At the same time, seasoned traders gain a structured platform to share their expertise, build credibility within the community, and earn performance-based fees tied to their strategy outcomes.

UMSOCIAL brings both beginner and skilled traders into one cohesive environment. This unified ecosystem supports education, transparency, and professional recognition, enabling every participant to engage with markets at their own pace while benefiting from clear and data-driven insights.

Powered by State-of-the-art Technology and Full Transparency

UMSOCIAL is built on Ultima Markets’ advanced technology infrastructure and strong focus on visibility, ensuring a secure and consistent experience across all user interactions. Every transaction is processed with fast order matching, stable connectivity, and full visibility. Traders can manage their accounts, monitor performance, or switch strategies at any time with just a few clicks.

The platform continues to evolve as one of today’s leading copy trading platforms, offering faster trade execution, real-time insights, and user-friendly tools. Ultima Markets remains focused on building a reliable, fair, and engaging environment where traders can grow and succeed together.

Start your journey with UMSOCIAL by Ultima Markets and trade smarter together.

The issuer is solely responsible for the content of this announcement.

About Ultima Markets

Ultima Markets is a licensed, award-winning, multi-asset broker offering access to over 250 CFD instruments across forex, commodities, indices and shares. The company was recently awarded Most Advanced Multi-Asset Trading Platform Europe 2025 and is the first CFD broker to join the UN Global Compact.

CFDs are complex instruments and involve a high risk of losing money rapidly due to leverage. Ensure you fully understand the risks before trading.

Disclaimer

CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money. Past performance of Masters on UMSOCIAL does not guarantee future results. Trading involves risk, and you are fully responsible for your own trading decisions.

Media OutReach

2nd MOTIFX – Embracing the Beauty of Chinese Culture Culture to Nature – A Surreal Garden of Botanical Patterns

Published

5 hours ago

22/12/2025

Media Outreach

HONG KONG SAR – Media OutReach Newswire – 22 December 2025 – Following the critical acclaim of its inaugural edition, the 2nd MOTIFX – Embracing the Beauty of Chinese Culture returned from 4–6 December 2025 at DesignInspire, with major presentations continuing throughout 2026.

Organised by the Hong Kong Design Institute (HKDI) under the Vocational Training Council (VTC) and sponsored by the Cultural and Creative Industries Development Agency (CCIDA), MOTIFX invites emerging designers to reinterpret traditional Chinese motifs for contemporary contexts, seamlessly integrating historical patterns into modern objects, interiors, and lifestyle products while deepening new generations’ engagement with their cultural heritage.

The 2nd MOTIFX – Embracing the Beauty of Chinese Culture invites designers to explore the mystical side of Chinese characters, with a particular focus on Radical Grass (艹 / 艸) and its evocative connection to a surreal world of nature. While respectfully acknowledging the cultural and philosophical differences between Eastern and Western traditions, the project embraces nature’s whimsy and dreamlike beauty with open delight

This inspiration gives birth to the central theme: Culture to Nature – A Surreal Garden of Botanical Patterns. Curated by Michael LEUNG, the exhibition brings together numerous design students and local designers who are in studies across diverse disciplines to rediscover the vibrant potential of Chinese characters. In doing so, it redefines the relationship between cultural heritage and the natural world, resulting in an imaginative collection of patterns and design works that vividly capture the theme.

A key highlight is the immersive installation Surreal Garden, created by designers Moon.noon and Stickyline. Inspired by “Radical Grass” motifs designed by these young creatives, the duo transforms two-dimensional patterns into a multi-sensory experience. Visitors move seamlessly from the physical space into a digital dreamscape, journeying through the four seasons guided by the 24 traditional solar terms — from the blossoming of spring to the retreat of winter — tracing the boundless rhythms of nature.

This surreal journey continues throughout the exhibition, which showcases over 100 original patterns created by local design students, each derived from the 艹 radical. Like countless flowers blooming in a shared field, these works express diverse creative voices, yet all are rooted in the same ancient, ever-living origin — the enduring 艹 .

DesignInspire 2025 was transformed into this fantastical garden woven from Chinese characters and nature’s boundless poetry — and let your imagination take flight.

Curator: Michael LEUNG
Born in Hong Kong, Michael LEUNG earned his Master’s degree from Design Academy Eindhoven in the Netherlands, where he later founded Studio AA (previously MIRO). His practice spans graphic, product, and spatial design, often exploring the intersections of craftsmanship and industry, local culture, and sustainability. Recipient of the Hong Kong Young Design Talent Award and Perspective 40 Under 40, his work has been showcased at Milan Design Week, Dutch Design Week, and other major international exhibitions. In recent years, he has collaborated with institutions such as the Vitra Design Museum (Germany) and the V&A (UK), extending his creative vision into exhibition curation.

Participating Artist: Moon.noon
Moon.noon (KONG Fan-leung) is a real-time visual artist who masterfully blends data-driven storytelling with immersive audio-visual and sensory experiences. A former user-experience designer, he now transforms complex sources — climate data, urban landscapes, audience interaction — into powerfully evocative visual languages. His works have appeared at M+, Hong Kong Chinese Orchestra, West Kowloon Freespace Jazz Festival, and in collaborations with Coca-Cola, LG, and Samsung.

Participating Artist: STICKYLINE
Founded in 2011 by Hong Kong creative artists Mic LEONG and Soilworm LAI, STICKYLINE is celebrated for its large-scale polyhedral sculptures that reveal the beauty of creative engineering, mathematics, and geometry. Working primarily with paper and metal, and integrating kinetics, sound, and light, the duo produces minimalist, durable, and strikingly futuristic installations, site-specific works, and private commissions that have earned widespread acclaim in the design world over the years.

Moroso × HKDI Furniture Collaboration Project

The exhibition showcases a creative collaboration between renowned Italian luxury furniture brand Moroso and design students from the HKDI’s Department of Architecture, Interior and Product Design (AIP). Together, they present the forward-looking project with MOTIFX patterns printed on the fabrics to “Designing Clothes for Furniture Objects.”

This initiative reimagines furniture as living bodies to be dressed, where textiles and soft elements become expressive garments. Moving beyond surface aesthetics, students explore adaptability, sensory depth, and emotional resonance, while engaging with ideas of circularity, modularity, and service-oriented design. The design challenge invites them to create interchangeable and upgradeable “furniture garments” that respond to personal habits, environments, and even special occasions.

Event Details:

The 2nd MOTIFX – Embracing the Beauty of Chinese Culture Exhibition at DESIGNINSPIRE 2025
Date : 4 Dec – 6 Dec, 2025
Time : 9:30am-7:30pm
Venue : Booth no. 3E-D02, Hong Kong Convention and Exhibition Centre

The 2nd MOTIFX – Embracing the Beauty of Chinese Culture Exhibition
Date : 3 Mar – 31 Mar, 2026
Time : 10:30AM – 7:30PM (Monday to Sunday)
Venue : 2/F, LANDMARK ATRIUM

The 2nd MOTIFX – Embracing the Beauty of Chinese Culture Exhibition at FASHION INSTYLE, HOME INSTYLE EXHIBITION 2026
Date : 27 Apr – 30 Apr, 2026
Time : 9:00AM – 6:00PM
Venue : Concourse Area, Hong Kong Convention and Exhibition Centre

Hashtag: #MOTIFX

The issuer is solely responsible for the content of this announcement.

About Vocational Training Council (VTC)

Established in 1982, the Vocational Training Council (VTC) is the largest vocational and professional education and training provider in Hong Kong. The mission of VTC is to provide a valued choice to school leavers and working people to acquire the values, knowledge and skills for lifelong learning and enhanced employability, and also to provide support to industries for their manpower development. VTC has 14 member institutions, namely the Technological and Higher Education Institute of Hong Kong (THEi), the Institute of Professional Education And Knowledge (PEAK), the School for Higher and Professional Education (SHAPE), the Hong Kong Institute of Vocational Education (IVE), the Hong Kong Design Institute (HKDI), the Hong Kong Institute of Information Technology (HKIIT), the Hotel and Tourism Institute (HTI), the Chinese Culinary Institute (CCI), the International Culinary Institute (ICI), the Maritime Services Training Institute (MSTI), Youth College, Pro-Act by VTC, the Integrated Vocational Development Centre (IVDC) and the Shine Skills Centre.

Website: www.vtc.edu.hk

About Hong Kong Design Institute (HKDI)

Hong Kong Design Institute (HKDI) is a member of VTC Group. HKDI was established in 2007 with the mission to be a leading provider of design education and lifelong learning, including architecture, interior and product design, communication design, digital media, and fashion and image design. With a view to providing professional designers for the creative industries, it promotes the “think and do” approach and encourages interdisciplinary synergy in its broad range of design programmes that cultivates students’ cultural sensitivities and sense of sustainability. HKDI maintains a strong network with industry and provides its students with essential practical experience. Overseas exchanges are actively arranged for students to broaden their international perspective.

Website: http://www.hkdi.edu.hk

Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.

Media OutReach

InterContinental Singapore Robertson Quay Strengthens Guest Experiences Through The Quay Insider Programme

Published

5 hours ago

22/12/2025

Media Outreach

SINGAPORE – Media OutReach Newswire – 22 December 2025 – InterContinental Singapore Robertson Quay, which recently won the Condé Nast Readers’ Choice Awards for Best Hotels in Asia, redefines experiential travel with The Quay Insider. It is a thoughtfully curated programme offering guests, dining and wellness privileges. In partnership with over 25 establishments, the programme invites guests to uncover the hidden gems of the neighbourhood, spotlighting homegrown brands. It offers travellers an authentic and elegant way to experience Singapore, all while indulging in the refined comforts of a luxury 5-star hotel in Singapore.

Entrance of InterContinental Singapore Robertson Quay Hotel

The Story Behind The Quay Insider

Introduced in early 2025 as part of the InterContinental brand’s hallmark of “Insider Expertise”, The Quay Insider embodies InterContinental Singapore Robertson Quay’s commitment to connecting travellers with the authentic and lesser-known sides of Singapore. This comes to life through partnerships with local brands around the neighbourhood, inviting guests to immerse themselves in the city’s vibrant culture and storied heritage.

Crafting Experiences For Every Traveller

The Quay Insider has been thoughtfully designed to cater to a variety of traveller interests. The Cultural Enthusiast seeks authentic immersion, connecting with the heart of a destination through its local flavours, rich heritage and timeless stories. The Creative Wanderer discovers rare and remarkable experiences, from curated dining journeys to artisanal craftsmanship, that reflect bold individuality. The Wellness Seeker pursues balance amidst the rhythm of modern life, choosing mindful experiences that uplift and rejuvenate. By aligning curated privileges with these personas, The Quay Insider ensures that each guest’s journey is both enriching and personalised.

For business travellers, The Quay Insider privileges are crafted to enhance the comfort and convenience of the hotel’s luxury suites, seamlessly balancing work with moments of relaxation. For leisure guests, the programme allows them to immerse themselves in the precinct’s rich cultural and heritage experiences that have shaped Singapore into the city it is today. By fostering experiential travel, The Quay Insider transforms each stay into a journey of discovery, with curated local encounters that add depth and distinction to every visit.

Curating Our Neighbourhood Partners

Over 25 partners were curated for their commitment to authenticity, alignment with guest interests, and exceptional quality. Spanning independent designers, art collectives, wellness studios, and award-winning restaurants, these partnerships offer guests privileges ranging from complimentary additions with purchase and curated cultural tours to bespoke wellness and dining experiences that are tailored to each individual’s interests.

The programme spotlights local businesses and tour operators to support sustainable tourism through preservation of the creative, heritage and cultural identity of Robertson Quay. By connecting guests with local experiences around the neighbourhood, it reinforces InterContinental Singapore Robertson Quay’s positioning as both a luxury riverfront haven and a gateway to the neighbourhood’s heritage rhythm and cultural vibrancy.

Creating Meaningful Connections Beyond The Stay

From culinary experiences and cultural explorations to moments of rest and wellness, The Quay Insider complements the hotel stay by introducing guests to lesser-known aspects of Singapore’s dining, culture, and wellbeing scene. It helps leisure travellers discover local highlights and offers business travellers experiential travel opportunities to relax and explore nearby, all within easy reach of the hotel.

“The Quay Insider invites guests to experience more than just a stay,” shared Kieran Quinn, General Manager, InterContinental Singapore Robertson Quay. “It connects them to the heart of Robertson Quay through meaningful partnerships with community partners in the neighbourhood, enriching guest experiences while helping to support the local community.”

Building The Next Chapter Of Hospitality

InterContinental Singapore Robertson Quay remains committed to sustaining long-term partnerships within the community, supported by dedicated communication efforts that keep guests informed of the privileges available through The Quay Insider. Renewed annually, this ensures the programme stays attuned to evolving guest interests and the growing demand for meaningful, experiential travel.

Moving forward, the hotel is also exploring more collaborations across the precinct to further expand the scope of insider experiences. These initiatives aim to introduce both international travellers and local guests, including those booking a staycation package in Singapore, to a wider range of experiences. As such, the programme can continue to evolve in line with the needs and aspirations of today’s travellers. This allows InterContinental Singapore Robertson Quay to weave local experiences seamlessly into every guest’s stay experience.

Hotel Positioning

Alongside The Quay Insider, InterContinental Singapore Robertson Quay maintains its positioning as a luxury lifestyle hotel for modern travellers. Its residential-inspired design complements the experiential travel focus of the programme, offering guests the combination of contemporary comfort and immediate access to local culture.

The introduction of the programme sets the hotel apart by embedding cultural engagement seamlessly into the guest journey. Both leisure and business travellers may enjoy a hospitality experience that weaves meaningful experiences around the neighbourhood, together with the refined luxury of InterContinental Singapore Robertson Quay.

Hashtag: #InterContinentalSingaporeRobertsonQuay #TheQuayInsider #CondéNastReadersChoice2025

https://robertsonquay.intercontinental.com/
http://www.facebook.com/InterContinentalRobertsonQuay
https://www.instagram.com/intercontinentalrq/

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About InterContinental Singapore Robertson Quay

InterContinental Singapore Robertson Quay is a luxury hotel nestled in the heart of Singapore’s newest micro-destination. Situated on the banks of the Singapore River at one of the most exclusive addresses, InterContinental Singapore Robertson Quay is a ripe host of thoughtful amenities and personalised services.

The 225 studios and suites are reminiscent of a private residence, surrounded by vibrant dining options, art houses and heritage sites, with the CBD located just 5 minutes away. The sleek urban property reflects the neighbourhood’s industrial past with modern, contemporary finishes complemented by outdoor terraces boasting river views.