Media OutReach
Dongfeng Motor Launches Flagship Innovation, Driving Global Value Chain Advancement with China Intelligent Manufacturing
Technology-Driven Innovation Fuels Dongfeng Motor’s Ambition for One Million Overseas Sales
Following several days of international media attention and coverage, the Expo is now underway as scheduled. Dongfeng Motor, alongside 10 other leading Chinese automotive manufacturers, is taking part in the event to demonstrate the strength of China’s automotive industry. Leveraging this global platform, Dongfeng Motor is elevating its international brand presence and targeting emerging markets with precision.
On the opening day of the Expo, several distinguished guests—including Lau Yip-wong, Member of the Standing Committee of the Chinese People’s Political Consultative Conference (CPPCC); Zhou Qiang, Deputy Director-General of the Economic Affairs Department of the Liaison Office of the Central People’s Government in the HKSAR; and Li Peng, Chief Representative of the China Council for the Promotion of International Trade (CCPIT) Representative Office in Hong Kong, representatives from leading organizations such as Sinomach (China National Machinery Industry Corporation), China Merchants Group, China Resources Group, the Hong Kong Trade Development Council (HKTDC), the Macao Chamber of Commerce, and the Hong Kong Cross-Strait Peaceful Development Association —visited the Dongfeng Motor booth and attended the official brand launch event.
Under the theme “Dongfeng Advance, The Pearl Radiates,” Dongfeng Motor arrived in Hong Kong bearing the achievements of Chinese innovation, aiming to position “Chinese Automobiles” as an amazing business card of global connectivity. This initiative also supports Hong Kong’s deeper integration into China’s national development strategy. At the event, Mr. You Zheng, Deputy President of Dongfeng Motor Corporation, presented the brand’s strategic vision to a distinguished audience of guests and leading media representatives.
Mr. You highlighted that Dongfeng Motor was founded during the “Third Front” construction, grew amid reform and opening-up, prospered in the new century—now rising with innovation in the new era. Technological innovation has always been the core of Dongfeng Motor’s brand identity.
The company continues to pioneer multiple powertrain pathways, focused on PHEV, pure electric and hydrogen energy. Dongfeng Motor has launched several pioneering platforms and architectures, including the MHERO new-gen off-road platform, quantum architecture all electric platform, and multi-energy low-carbon energy saving architecture, empowering the full spectrum of its passenger vehicle brands.
In addition, Dongfeng Motor is accelerating the development of “Embodied Intelligence,” advancing the integration of Tri-Network convergence, Penta-Smart integration. This strategy aims to equip Dongfeng Motor’s next-generation smart vehicles with a robust physical structure (“Robust Body”), powerful performance systems (“Powerful Heart”), intelligent control systems (“Intelligent Brain”), and responsive digital infrastructure (“Agile Nervous System”). Recently, Dongfeng Motor also introduced its “TIANYUAN Intelligence” technology brand, which anchors its new “One Core + Dual Foundations + Dual Elements” smart mobility system.
Mr. You emphasized that Dongfeng Motor will use the Hong Kong market as a strategic pivot to accelerate expansion into new global markets. In 2024, Dongfeng Motor’s total vehicle exports exceeded 250,000 units, up 8.2% year-on-year. From January to April 2025 alone, overseas exported 77,000 units, marking a 7.7% increase over the same period last year. Dongfeng Motor is now accelerating the internationalization leap, with a clear target of 1-Million overseas sales annually in the near future.
During the event, Dongfeng Motor signed strategic cooperation agreements with passenger and commercial vehicle fleet clients, marking a significant milestone and opening a new chapter of partnership and collaboration.
Four Flagship Models Lead, Dongfeng Motor Redefines Urban Mobility for Hong Kong’s Smart City Vision
Dongfeng Motor’s booth was among the largest corporate exhibits at this year’s Expo, designed to highlight the integration of company’s technology, intelligence, interactivity, and diversity.
“Welcome to the Dongfeng Motor booth. What you’re seeing now is…” From the moment visitors set foot on the stand, they were greeted by an AI-powered robotic dog, adding a futuristic and engaging element to vehicle introductions and welcoming interactions. The booth also featured a variety of interactive experiences that blended automotive culture with entertainment, earning widespread praise and enthusiastic feedback from attendees.
Dongfeng Motor presented a lineup of nine vehicles, spanning both passenger and commercial models, with a strong emphasis on newly launched products, new energy vehicles (NEVs), and intelligent mobility solutions. Four standout models made their international debut at the Expo: MHERO II, DONGFENG 007, DONGFENG VIGO, and DONGFENG KL320.
In the exhibition area, Dongfeng Motor’s luxury electric off-road brand MHERO showcased two models. The MHERO I, the brand’s inaugural release, is built on the proprietary M TECH intelligent off-road platform. It boasts a peak power output of 800 kW and maximum torque of 1,400 N·m, accelerating from 0 to 100 km/h in just 4.2 seconds—ensuring effortless performance in even the most demanding off-road environments.
The MHERO II, hailed as the “The Luxury Intelligent Off-Roader,” is the brand’s second strategic model. It embodies MHERO’s signature “Chinese Awakening Lion” design philosophy and is equipped with CATL’s cutting-edge Freevoy off-road battery. Notably, the MHERO II is one of the first models globally to feature Huawei ADS 4.0 and HarmonySpace, delivering a highly advanced and immersive driving experience.
VOYAH DREAM, the flagship model of Dongfeng Motor Corporation’s premium intelligent new energy brand VOYAH, made a high-profile appearance at the Expo. Upholding VOYAH’s core service philosophy of “Wholehearted Dedication” and the brand belief that “Safety is the Ultimate Luxury,” the model embodies both emotional care and advanced engineering.
MHERO and VOYAH are achieving impressive international growth, with year-on-year sales tripling. The MHERO I has entered over 50 countries, while VOYAH has expanded into more than 30 markets, setting new benchmarks for the global reach of Chinese premium new energy vehicle brands.
Prominently featured at the Dongfeng Motor booth were other star models, including the DONGFENG 007—intelligent and elegant electric coupe; the DONGFENG VIGO—national smart and fun pure electric SUV; and the DONGFENG BOX—high-quality chic electric SUV tailored for urban drivers. According to sales data from January to April this year, the DONGFENG BOX has been exceptionally well-received in Hong Kong and Singapore, ranking among the top two in its segment.
Also showcased were two commercial right-hand drive models: the DONGFENG KL320 and DONGFENG GX, built specifically to meet the needs of right-hand drive markets such as Hong Kong, Macau, and ASEAN countries. The DONGFENG KL320 is a all-scenario high-value commercial vehicle that serves a wide range of use cases—from trunk logistics and infrastructure projects to concrete transport. Equipped with 13 driving modes, it delivers leading fuel efficiency and driving comfort, making it particularly well-suited for Hong Kong’s commercial operations.
To date, Dongfeng Commercial Vehicles have achieved cumulative sales of over 15 million units. From January to April 2025, Dongfeng Motor ranked No.1 in terminal market share for the medium and heavy duty truck segment in China, holding a dominant 22.7% share and solidifying its leadership in the sector.
As a trailblazer in China’s automotive industry, Dongfeng Motor advances in harmony with the nation, the times, and the people. With a reputation for excellence and innovation, Dongfeng Motor is reshaping the international competitiveness of Chinese automotive brands. Leveraging this global platform, the company is intensifying efforts to expand in Hong Kong, Macau, ASEAN, and other emerging markets—creating a better mobility life for users in Hong Kong and beyond by smart technology & premium products. Dongfeng Motor is proud to be a shining symbol of China’s automotive strength on the global stage—the “Eastern Pearl” of the industry.
Hashtag: #DongfengMotor
The issuer is solely responsible for the content of this announcement.
Findings from the SkillsFuture Singapore (SSG) Private Education Institution (PEI) Graduate Employment Survey 2023/2024 provide valuable insights into the employment landscape for PEI graduates. The survey reported that 74.8% of PEI graduates in the labour force secured employment within six months of graduation. Of this group, 46.4% attained full-time permanent roles, while others engaged in part-time, temporary or freelance employment.
Although overall employment rates reflect a slight softening in the job market, the median gross monthly salary for full-time permanent employment increased to S$3,500, signalling continued demand for qualified talent. Graduates in Information and Digital Technologies achieved the highest median salary at S$4,080, underscoring the strong market appetite for digital and technological skillsets, areas in which SIM’s IT and Computer Science programmes are well aligned.
SIM’s Business graduates also continue to perform competitively across the finance, technology and consulting sectors, leveraging analytical proficiency and global perspectives to contribute to multinational corporations and high-growth enterprises. In parallel, Arts and Social Sciences graduates are building meaningful careers in communications, media and the public service, where creativity, problem-solving and community engagement remain critical.
Graduate Success Pathways
The survey findings are reinforced by the varied experiences of SIM graduates who have progressed into competitive roles across multiple industries. Their journeys demonstrate how diverse learner profiles can achieve successful outcomes when supported by accessible pathways and industry-relevant learning.
Many SIM graduates enter programmes with different educational starting points — from polytechnic diplomas to mid-career transitions — and go on to advance through learning designed to strengthen both academic foundations and practical skills. Graduates have leveraged internationally recognised qualifications offered at SIM to secure positions in multinational organisations, high-growth technology firms, financial institutions, and public service agencies. Others pursue postgraduate education at reputable universities worldwide, building on their undergraduate success.
Students benefit from exposure to real-world environments through internships, applied industry projects and student leadership opportunities, which help build capabilities valued by employers. These experiences contribute to stronger career readiness and more resilient employability outcomes, supporting transitions into fast-moving sectors that are central to Singapore’s economic priorities.
Collectively, these pathways reflect SIM’s ongoing role in enabling talent progression — supporting students in unlocking new opportunities, whether beginning their careers, switching industries or enhancing their professional expertise.
SIM’s Contribution to Workforce Development
The survey findings underline the important contribution of private education pathways within Singapore’s broader talent ecosystem. While autonomous universities continue to report higher employment rates and salary outcomes, SIM remains a key provider of industry-relevant programmes that complement national skills priorities, serving a wide spectrum of learners and supporting their career advancement goals.
The upward salary trend among full-time permanent roles, together with strong performance in technology and business fields, indicates that SIM graduates are well-positioned to participate in sectors driving Singapore’s continued growth.
References:
- Close To 3 in 4 Private Education Institution Graduates in Employment Within 6 Months After Graduation Amidst Overall Lower Hiring Demand – https://www.ssg.gov.sg/newsroom/close-to-3-in-4-private-education-institution-graduates-in-employment-within-6-months-after-graduation-amidst-overall-lower-hiring-demand/
- From Undergrad to Postgrad: Paving the Way to the C-Suite – https://www.sim.edu.sg/articles-inspirations/from-undergrad-to-postgrad-paving-the-way-to-the-c-suite
- How this graduate pivoted her career by pursuing a degree while working full time – https://www.sim.edu.sg/articles-inspirations/how-this-graduate-pivoted-her-career-by-pursuing-a-degree-while-working-full-time
- How 6 internships, 4 hackathons, and CCAs paved the way for Ashley – https://www.sim.edu.sg/articles-inspirations/how-6-internships-4-hackathons-and-ccas-paved-the-way-for-ashley
- The Power of a Second Chance – https://www.sim.edu.sg/articles-inspirations/the-power-of-a-second-chance
Hashtag: #SIMGlobalEducation #SIMGE #GlobalEducation #InternationalDegree #CareerReady #FutureSkills
The issuer is solely responsible for the content of this announcement.
About SIM Global Education
SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 16,000 full- and part-time students and adult learners, of which approximately 36% are international students hailing from over 50 countries.
SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.
For more information on SIM Global Education, visit sim.edu.sg
Two Opportunities to Engage Annually
SIM organizes two major career fairs each year, strategically aligned with industry hiring cycles. This biannual format provides flexibility for students seeking internships during their studies or full-time positions upon graduation.
DREAMS Career Fair – Flagship Event
DREAMS is SIM’s premier career fair, featuring over 100 leading companies from sectors such as finance, technology, logistics, and consulting. Participating employers include Big Four accounting firms, major banks, and multinational corporations. The event offers extensive networking opportunities, interactive employer booths, and on-the-spot interviews for internships and graduate roles. This serves as a powerful launchpad for students to secure meaningful career opportunities.
IGNITE Career & Internship Fair – Industry-Specific Networking
IGNITE is SIM’s targeted networking event focused on sectors such as accounting, banking, technology, and logistics. Unlike large-scale fairs, IGNITE facilitates smaller, more personalized interactions with recruiters, enabling students to engage in substantive conversations and build deeper connections. The event includes company talks offering insider insights into niche roles and career pathways, complemented by mentorship and personalized guidance.
From Campus to Corporate
Students at SIM leverage career fairs and employer engagement events to build clearer pathways into the workforce. Many approach these opportunities by researching participating organisations, strengthening their resumes and practising how to communicate their strengths effectively, steps that help them gain direct exposure to recruiters and better understand evolving industry expectations.
While early interaction at career fairs may not immediately result in internships or job offers, they have provided meaningful insights and networking opportunities that later contribute to successful applications. Through repeated engagement and improved preparation, students have been able to secure internships and full-time roles at major firms across different sectors.
These outcomes reflect how structured career development activities at SIM support students in strengthening both their technical and interpersonal competencies, expanding their professional networks and transitioning more confidently into competitive industries.
Beyond Recruitment: A Holistic Employability Ecosystem
SIM’s Career Connect integrates career fairs with sustained employability programming, skills workshops, mentorship initiatives such as Project Protégé, and internship matching via the CareerSense app. This holistic approach ensures students have repeated engagement with employers throughout the year and supports recognition through awards like the SIM EDGE awards, which celebrates the well-rounded development of students.
More than recruitment channels, these fairs exemplify SIM’s commitment to bridging talent, industry needs and employment opportunity. External coverage of DREAMS and IGNITE further validates SIM’s commitment in equipping graduates to thrive in an evolving job market.
References:
- SIM Career Services Career Connect Overview – https://www.sim.edu.sg/degrees-diplomas/life-at-sim/career-services
- How I Landed A Full-Time Job Before Graduating – https://www.sim.edu.sg/articles-inspirations/how-i-landed-a-full-time-job-before-graduating
- External Coverage – DREAMS Career Fair @ SIM (CYS Global Remit) – https://www.cys.com.sg/post/dreams-career-fair-sim-unlocking-opportunities
- IGNITE Career & Internship Fair – SCDF Career Outreach Listing – https://www.scdf.gov.sg/join-us/career-outreach-activities/2024/09/20/career-outreach-activities/sim-career—internship-fair—ignite-2024
Hashtag: #SIMGlobalEducation #SIMGE #GlobalEducation #InternationalDegree #CareerReady #FutureSkills
The issuer is solely responsible for the content of this announcement.
About SIM Global Education
SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 16,000 full- and part-time students and adult learners, of which approximately 36% are international students hailing from over 50 countries.
SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.
For more information on SIM Global Education, visit sim.edu.sg
CareerSense Matters in Today’s Job Market
The global workforce is evolving rapidly. Automation, digitalisation, and emerging technologies are creating new opportunities while presenting new challenges. Navigating this landscape requires more than academic credentials; it demands self-awareness, adaptability, and strategic planning.
CareerSense addresses these needs by combining artificial intelligence with career development expertise, offering a personalised, data-driven approach to job readiness. It functions as a comprehensive career coach, accessible anytime and anywhere.
Key Features That Set CareerSense Apart
CareerSense offers a comprehensive suite of features designed to empower students throughout their career journey. Its AI-driven VIPS profiling evaluates Values, Interests, Personality, and Skills to deliver personalised career recommendations aligned with individual strengths and aspirations. The smart resume builder provides real-time scoring and improvement tips, while the job-matching algorithm connects students to roles that fit their unique profiles. Through integrated access, students can RSVP for events, schedule advisory sessions, and apply for internships and job listings seamlessly. Additionally, the Employability Index measures job readiness and works alongside skill gap analysis and tailored course recommendations to help students stay competitive in today’s dynamic job market.
The Bigger Picture: Empowering Future-Ready Graduates
The future of work is shaped by constant change, technological disruption, and global connectivity. Employers seek individuals who are adaptable, self-aware, and equipped with relevant skills. CareerSense empowers students to take ownership of their career journey, understand their strengths, identify gaps, and build competencies that matter in the real world.
This initiative reflects SIM’s commitment to lifelong learning and employability, ensuring graduates are not only job-ready but future-ready. In a competitive market, CareerSense positions SIM learners as confident, agile professionals prepared to lead in the digital economy.
References:
- Introducing CareerSense: Your All-in-One Personalised Career Buddy On-The-Go – https://www.sim.edu.sg/articles-inspirations/introducing-careersense-your-all-in-one-personalised-career-buddy-on-the-go
- Career Service – https://www.sim.edu.sg/degrees-diplomas/life-at-sim/career-services
- SIM Career Sense App (Google Play Store) – https://play.google.com/store/apps/details?id=sg.edu.sim.careersense&hl=en-US&pli=1
- SIM Career Sense App (Apple Store) – https://apps.apple.com/sg/app/sim-careersense/id1641839680
- Introducing CareerSense: Your Guide to Career Success After Graduation – https://regional.simge.edu.sg/en/introducing-careersense-your-guide-to-career-success-after-graduation/
Hashtag: #SIMGlobalEducation #SIMGE #GlobalEducation #InternationalDegree #CareerReady #FutureSkills
The issuer is solely responsible for the content of this announcement.
About SIM Global Education
SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 16,000 full- and part-time students and adult learners, of which approximately 36% are international students hailing from over 50 countries.
SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.
For more information on SIM Global Education, visit sim.edu.sg
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