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Vietfood & Beverage – Propack Vietnam 2025: The Biggest International F&B Exhibition in Vietnam
Vietfood & Beverage – Propack Vietnam 2025 has a scaled up to 1,400 booths featuring 1,000 enterprises from 20 countries and territories, opening opportunities for investment promotion and enhancing sustainable trade cooperation.
At this exhibition, VINEXAD Company, the organiser, serves as a crucial bridge, connecting domestic and international brands, enabling them to showcase superior, market-competitive products.
Vietfood & Beverage – Propack Vietnam 2025 is projected to host more than 30,000 professional visitors, alongside thousands of attendees to explore and experience.
F&B Vietnam – The potential market for foreign businesses
In recent years, rising living standards have led Vietnamese consumers to prioritise self-care and indulgence, promoting strong growth in the food and beverage (F&B) industry.
According to ipos.vn, the revenue of the F&B industry in Vietnam in 2024 reached about VND688.8 trillion, an increase of 16.6 per cent compared to 2023 (equivalent to more than US$25 billion); with an average growth rate of 7-10 per cent/year in the period 2019-2024, F&B emerged as one of the economy’s vital sectors.
In addition to domestic F&B brands leading the market, foreign businesses also have ample room for expansion in the country, especially as Vietnam’s participation in numerous major trade agreements, help to reduce import taxes on food and F&B ingredients.
This significantly benefits domestic consumers, offering them opportunity to access quality imported products at reasonable prices, such as drinks sourced from Japan, Korea, Europe, alongside organic foods, confectionery, milk, processed meat and many other products.
According to Ipos.vn, Vietnam has the densest F&B market in Southeast Asia (1 store/300 people) with approximately 323,010 stores. A 2024 survey by Coc Coc reveals that, up to 32 per cent of consumers tend to eat at F&B restaurant chains whenever the need arises; notably Gen Z (18-26 years old) accounts for 58 per cent (Vietnam Demographic Report 2024, General Statistics Office).
Given this trend, Vietnam is considered a fertile land for the franchise model, contributing to the widespread proliferation of international branded restaurants, food and beverage chains.
However, to operate effectively, F&B businesses still have to import a large amount of raw materials such as milk, powder, bottled drinks, high-quality snacks, cheese, cold cuts, etc., requiring domestic distributors to seek international partners to provide high-quality products at reasonable prices.
Conversely, foreign businesses wishing to approach the Vietnamese F&B market also need to prioritise cooperation with reputable distributors with strong logistics capabilities.
To realise this, Vietfood & Beverage – Propack Vietnam 2025 serves as the ideal platform for domestic and international businesses to connect, fostering long-term cooperation agreements and ensuring mutual benefits.
Vietfood & Beverage – Propack Vietnam 2025 – Opportunities for breakthrough and integration
With more than 1,400 booths from 1,000 businesses from 20 countries, Vietfood & Beverage – Propack Vietnam 2025 – held at SECC, Ho Chi Minh City from August 7 to 9, 2025 – will not only bring together renowned industry brands but also serve as a crucial trade bridge, helping Vietnamese businesses to stay abreast of current trends, introduce technology and boost their momentum for future growth.
As the main sponsor of the event, Masan Group Corporation proudly stands at the forefront of Vietnam’s branded food and beverage industry, as well as high-tech agriculture. With a portfolio of iconic brands such as Chin-su, Omachi, Vinacafé, Nam Ngư, and WinEco, Masan continues to affirm their leadership and commitment to delivering high-quality products to Vietnamese consumers. Driven by a consumer-centric strategy, Masan is dedicated to elevating Vietnamese cuisine to the global stage under the vision “Make Vietnamese foods global foods.” At VietFoods & Beverage Event, WinEco (a member of Masan Group) will present a premium selection of organic and clean vegetables, certified by VietGAP and GlobalGAP standards – meeting both domestic and international market needs.
In addition, the Beverage Pavilion is sponsored by SABECO, HABECO, SUNTORY PEPSICO VIETNAM, bringing diversity to the Beverage segment.
As Vietnam’s largest international F&B exhibition, Vietfood & Beverage – Propack Vietnam 2025 cannot miss the presence of famous brands, representing each segment in the industry.
In the Beverage segment, Vietfood & Beverage – Propack Vietnam 2025 is a place that brings together creative and sustainable products with healthy beverage lines, drinks from organic ingredients, branded drinks associated with local elements – regional culinary identity, typically: Luong Gia, A & B Vietnam, Basilur, Bartex, Eastroc Vietnam, Lac Quan Vietnam, Luong Quoi, Rita, Risen Food Vietnam, Wonderful and Kingmao.
In the Processed Food segment, Vietfood & Beverage – Propack Vietnam 2025 witnessed the rise of clean and safe convenient food, products applying AI and automation in processing, smart packaging products, extending expiry date without using preservatives.
This segment has the following brands: Masan, Tan Nhat Huong, Canh Dong Vang, Maspex Group, Gan Brother Foods, TH true food, Fine FT, Siam Organic Food, Dan On, Global Food and Want Want Vietnam. These companies are actively transitioning from ‘processing production’ to branded production and closed value chains.
In the context of the restructuring of the global supply chain, the Vietnam meat and frozen food segment is considered a potential growth market that has not yet been fully exploited.
At Vietfood & Beverage – Propack Vietnam 2025, enterprises such as Allanasons, Agroeco, Al-ammar Frozen Foods, Al-sami agro, Cedrob Foods, Fair Exports, I. ahmed & company, Miratorg, Mir-kar, Rustam Foods, Houkubee…, represent the trend of internationalising supply sources, reflecting a strong shift in expanding production scale and enhancing the global presence of frozen food brands.
The participation of these companies not only promotes technological innovation in the industry but also creates opportunities for cooperation, improving product quality and diversifying consumption markets.
Packaging – Technology – Machinery is considered the backbone of the modern supply chain. Vietfood & Beverage – Propack Vietnam 2025 will feature brands with breakthroughs in automation, printing technology, smart packaging, helping to reduce costs, increase productivity, ensure food safety and meet export standards, with businesses such as: Yongsung System Vina, H9 International, Hawkins Cookers, Saigon Machinery and Automation, Nam Long Phat, QCM, Song Hiep Loi, Taebang Patec, Totai, Zrp Printing Vietnam, Mutto Vietnam.
Featured activities at Vietfood & Beverage – Propack Vietnam 2025: Trade Connection and Experience
Not simply a product exhibition, Vietfood & Beverage – Propack Vietnam 2025 is carefully invested by the organizer – VINEXAD Company to turn the event into a comprehensive ecosystem, where businesses, experts and consumers can share knowledge, update technology and connect for cooperation opportunities. The activities at this year’s exhibition have a large scale, with unique content and a series of highlights:
F&B Technical Seminar – “ Leverage technology and artificial intelligence in food supply chain “ co-organised with FOOD AND FOODSTUFF ASSOCIATION OF HO CHI MINH CITY: The workshop focuses on advanced solutions in supply chain management such as AI demand forecasting, blockchain traceability, logistics process automation. Speakers are leading experts, representatives of food technology start-ups, helping businesses quickly update practical and feasible application tools.
Forum: “Leading EPR Transformation – Effective and Sustainable” co-organized with Viet Nam News and Law: Focusing on policies and roadmap for implementing Extended Producer Responsibility (EPR) – one of the mandatory requirements for manufacturing and packaging enterprises from 2025.
The forum is an opportunity for enterprises to better understand their legal obligations, and at the same time seek optimal solutions in handling discarded packaging, increasing recycling rates and designing environmentally friendly products.
Cooking Contest: Young chefs challenge – Culinary arena for young chefs of A-Au Vogu Corp and the Ho Chi Minh City College of Economics and Tourism: A professional playground for students and young chefs to demonstrate their skills in preparing meat dishes, combining traditional and creative elements. The contest is also an opportunity to introduce international standards on ingredients – processing – presentation.
Bartender Class – “Beer and soft drinks in cocktail mixing”: Short-term training program for young baristas and bartenders, exploring how to use beer and soft drinks as a foundation for creating new generation cocktails, learning recipes, and combining the art of mixing with modern consumer tastes.
Long Hau Industrial Tour: Meetings with companies which are operating in Industrial Zone: Representatives of businesses and senior managers will visit modern food processing factories in Long Hau Industrial Park (Long An), expanding cooperation and investment opportunities.
F&B Talk from exhibitors: Bringing the voice of exhibitors closer to customers and investors, sharing business practices – market research. The topic takes place throughout the Vietfood & Beverage – Propack Vietnam 2025 in the form of presentations and product demo.
VIP Buyer Program – Connections for commercialisation and investment: A program exclusively for potential customers with outstanding benefits such as: Support for two nights at the hotel for international buyers; Support for air tickets and hotels for large domestic buyers; Arrange 1:1 B2B business appointments according to buyers’ needs; Priority reception at the VIP Buyer Lounge; Free attendance at specialised seminars & workshops; Receive VIP gift sets and documents from the Organising Board.
In the strong integration flow, Vietfood & Beverage – Propack Vietnam 2025 presents a “golden opportunity” for Vietnamese enterprises to reshape the value chain and elevate the standing of the food and beverage industry in both regional and international markets.
With featured activities and the presence of thousands of outstanding products in the F&B industry, Vietfood & Beverage – Propack Vietnam 2025 solidifies its reputation as Vietnam’s largest specialised F&B exhibition. It serves as a vital bridge, enabling businesses to connect, trade, advance technology, innovate thinking, and go further together in the journey of building a modern – sustainable – global Vietnamese food industry.
Contact Information:
Ms. Đào Thu Hà – Project Director
Phone: +84 912 000 406
Email: [email protected]
Website: http://www.foodexvietnam.com
Facebook Fanpage: Vietfood & Beverage and ProPack Vietnam
Hashtag: #Vinexad
The issuer is solely responsible for the content of this announcement.
Media OutReach
Etiqa Insurance Singapore Appoints Claudia Soh as Chief Executive Officer to Lead Next Chapter of Growth
Veteran insurance leader to accelerate growth, strengthen partnerships and drive customer-focused innovation
SINGAPORE – Media OutReach Newswire – 14 August 2026 – Etiqa Insurance Singapore today announced the official appointment of Claudia Soh as its Chief Executive Officer (CEO), effective 14 Aug 2026. Over the past six months, while serving as Acting Chief Executive Officer and continuing in her role as Chief Financial Officer, Claudia has led Etiqa Insurance Singapore through a period of sustained growth and transformation, strengthening the company’s foundations while driving initiatives focused on innovation, operational excellence, and customer-centricity. Her appointment reflects the Board’s confidence in her leadership and vision as the company embarks on its next phase of growth.
With more than 20 years of experience in the financial services and insurance industry, Claudia brings extensive expertise across finance, strategic planning, risk management, mergers and acquisitions, investor relations and auditing. Her career spans both the public and private sectors, including experience at the Monetary Authority of Singapore (MAS) and senior leadership roles within the insurance industry.
During her tenure at Etiqa, Claudia has helped build on the company’s strong momentum by supporting its growth agenda while advancing new initiatives. Her collaborative leadership approach and focus on long-term value creation have contributed to strengthening Etiqa’s capabilities for the future. She has also been an advocate for transforming the finance function from a traditional support role into a strategic business partner that helps create stronger outcomes for customers, employees and stakeholders.
“We are delighted to formally appoint Claudia Soh as CEO of Etiqa Insurance Singapore,” said Kamaludin, Group Chief Executive Officer, Etiqa Insurance and Takaful. “Claudia has demonstrated strong leadership, strategic clarity, operational excellence and resilience. Her ability to drive innovation, build strong teams and adapt to changing customer needs will continue to strengthen our market position in Singapore to deliver long-tern value for our customers, employees and stakeholders”
On her appointment, Claudia said, “I am honoured to undertake the role of CEO at Etiqa Insurance Singapore at a time of significant change for our industry. As customer expectations continue to evolve, we must remain agile, innovative and focused on delivering purposeful value. By combining digital innovation, data-driven insights and strong partnerships, we will continue to enhance the customer experience and help more individuals and businesses build financial confidence and resilience.”
Deepening Partnerships and Empowering Financial Readiness
As a leading composite insurer, Etiqa Insurance Singapore will continue to deepen its distribution capabilities and ecosystem partnerships to make protection more accessible and relevant to customers. Beyond its longstanding bancassurance partnership, Etiqa will work closely with Maybank to deliver more integrated financial and protection solutions, leveraging the strength of the Maybank network and customer ecosystem. Etiqa will also continue collaborating with partners across Singapore to develop innovative solutions that support customers’ evolving protection, savings and financial wellness needs.
Hashtag: #EtiqaInsuranceSingapore
https://www.etiqa.com.sg/The issuer is solely responsible for the content of this announcement.
About Etiqa Insurance Pte. Ltd. (Etiqa Insurance Singapore)
Protecting customers since 1961, Etiqa Insurance Pte. Ltd. (EIPL) is a life and general insurance company licensed and regulated by the Monetary Authority of Singapore and governed by the Insurance Act 1966. Having protected customers in Singapore since 1961 under the name United General Insurance Co. Sdn. Bhd., the company transitioned into the Singapore branch of Etiqa Insurance Berhad in 2009. Today, EIPL in Singapore stands as the pivotal operating entity of Etiqa Insurance Group, a leading insurance and takaful provider in ASEAN.
EIPL offers a comprehensive range of life and general insurance products accessible through its diverse distribution channels, including bancassurance, agents, brokers, financial advisers, partnerships, direct and online sales via Tiq by Etiqa. Etiqa is rated ‘A’ by credit rating agency Fitch for the group’s ‘Favorable’ business profile. The company is a member of the Maybank Group.
Media OutReach
Airwallex and Air Corporate Launch One-Step Setup for Hong Kong Startups to Deliver Day-One Transaction Readiness
New partnership turns incorporation into a transaction-ready business in a single application — and sponsors 10 founders every month with a free upgrade to the fully-managed Expert package
Hong Kong SAR– Media OutReach Newswire – 14 August 2026 – Air Corporate, a Hong Kong-based digital corporate services provider, and Airwallex, a leading global payments and financial platform for modern businesses, have announced a strategic partnership that eliminates one of the most persistent friction points in business setup: the need to complete two separate applications for company registration and opening a payment account. Through a single application with Air Corporate, eligible founders now receive both a registered Hong Kong legal entity and a live Airwallex multi-currency account. To mark the launch, Airwallex and Air Corporate are sponsoring 10 Air Corporate clients each month with a complimentary upgrade to the fully-managed Expert package, removing the cost barrier that has historically kept early-stage founders on slower, self-managed paths.
The Two-Application Problem
Until now, setting up a business in Hong Kong has required two distinct processes. A founder first incorporates the company, then separately applies to a bank or payment provider, often resubmitting the same KYC, director, and shareholder documents that were already provided during incorporation. Approval timelines vary, rejections occur, and an incorporated company may remain unable to transact after the registration is complete. For founders trying to move quickly, this gap between incorporation and payment readiness has long been an operational obstacle.
One Application, Two Outcomes: The Expert Package
The Expert package serves as the primary component of this initiative. When a client onboards with Air Corporate under this tier, Air Corporate facilitates the entire Airwallex account-opening process on their behalf, thereby eliminating duplicate paperwork and the need for separate submissions to multiple providers. This consolidated approach allows founders to proceed from incorporation to operational status in as little as one to two weeks, compared to the typical weeks to months required for traditional banking solutions.
The Sponsorship: 10 Founders Every Month
Airwallex and Air Corporate are sponsoring a complimentary Expert upgrade for 10 Air Corporate clients each month. Founders who qualify receive a fully managed Airwallex account opening service at no additional cost. This is the same service available through the paid Expert tier. Sponsorship spots reset each month, with new availability opening to qualifying founders on an ongoing basis. Eligibility applies to new Air Corporate clients proceeding with company registration in Hong Kong, and available spots can be confirmed directly with the Air Corporate team.
Why Hong Kong?
Hong Kong remains the leading jurisdiction for founders entering Asian markets. Offshore profits are not subject to local tax; there are no foreign exchange controls; incorporation is fast; and the territory serves as a direct gateway to Mainland China and ASEAN. For international businesses, Hong Kong company registration has become the standard first step in a regional expansion strategy, given that the legal, regulatory, and financial infrastructure required to operate internationally is already in place.
What Airwallex Brings to the Partnership
Airwallex provides the payment infrastructure that enables day-one operability. Its platform supports multi-currency accounts, local collection in major currencies, foreign exchange at market-leading rates, and global payouts, all managed from a single interface. For founders operating across borders, having this capability active from the moment of incorporation removes the lag that typically delays first revenue and complicates early cash flow management.
Speaker Quote
“Our goal at Airwallex has always been to empower businesses to scale globally without borders or operational friction. Partnering with Air Corporate allows us to tackle one of the earliest and most persistent bottlenecks that founders face: the lag between becoming a legal entity and actually being able to transact. By consolidating company registration and financial setup into a single, seamless step, we are giving startups day-one operability so they can focus entirely on growth and building momentum from the very start,” said Marcus Cheng, Associate Director, GTM Partnerships, SME & Growth, Airwallex Hong Kong.
Who This Is For
This solution is built for e-commerce brands, cross-border trade, professional service providers, , and first-time founders expanding into or out of Asia who need to be fully operational and able to collect payments upon registration, without having to manage two separate onboarding processes simultaneously.
Available Now
Founders can apply directly through Air Corporate and check the availability of the monthly sponsored Expert upgrade spots. Further information is available at Air-Corporate.com/hk/Airwallex. Terms and conditions apply.
Hashtag: #Air-Corporate
The issuer is solely responsible for the content of this announcement.
As a leading overseas payment service provider (PSP), PayerMax has integrated Rakuten Pay to enable international merchants to adopt this payment method in Japan. This integration marks a significant milestone in the technical collaboration, successfully supporting merchants in leveraging Rakuten Pay for their local operations.
The milestone not only enhances the localized payment experience for Last War players in Japan, but also demonstrates how international game publishers can leverage trusted local payment partnerships to accelerate market entry, strengthen localization and better engage Japanese consumers.
Connecting with Japanese Players Starts with Local Payments
As more global game publishers expand into Japan, localized payment experiences have become an increasingly important part of player acquisition, monetization and long-term growth.
As one of the flagship payment services within the Rakuten Ecosystem, Rakuten Pay plays a central role in Japan’s digital commerce landscape. The Rakuten Ecosystem connects more than 100 million registered members across e-commerce, financial services, travel, mobile and offline retail, and Rakuten Pay has become one of Japan’s most widely adopted local payment methods.
For international game publishers, integrating Rakuten Pay is about more than offering another payment option. It provides access to one of Japan’s most established consumer ecosystems, allowing games to deliver payment experiences aligned with local player preferences while building stronger engagement in one of the world’s most competitive gaming markets.
Supporting Last War Highlights PayerMax’s Local Payment Expertise in Japan
As one of the fastest-growing strategy games worldwide, Last War continues to expand its global footprint, with Japan representing one of its key strategic markets. As expectations for localized payment experiences continue to rise, enabling familiar and trusted local payment methods has become an important part of enhancing player experience and supporting sustainable growth.
With support from PayerMax, Last War successfully integrated Rakuten Pay, becoming a leading overseas game to support the payment method and offering Japanese players a more localized and seamless payment experience.
Designed to support international businesses entering Japan, PayerMax provides a unified payment solution that bridges the gap between global merchants and the local ecosystem. By leveraging PayerMax’s integration with Rakuten Pay, PayerMax serves as a gateway for international businesses to establish a strong presence in the Japanese market.
Faster Market Entry
Through PayerMax’s system integration with Rakuten Payment, eligible merchants benefit from a standardized integration pathway that shortens implementation timelines and accelerates go-to-market execution in Japan.
Reliable Compliance and Fund Management Enablement
Leveraging the established business relationships between PayerMax and Rakuten Pay, merchants are empowered to integrate Rakuten Pay through a streamlined, standardized pathway which is aligned with Japan’s local regulatory and operational requirements, thereby delivering a payment experience that resonates with the everyday spending habits of Japanese players. Furthermore, within this collaborative framework, PayerMax and Rakuten Pay facilitate the unified orchestration of critical processes including KYC, anti‑money laundering (AML) and fund management, effectively alleviating the operational complexities and associated costs of local payment execution. This enables merchants to refocus their resources on sustainable business growth and enriched player engagement.
Access to Japan’s Consumer Ecosystem
Through PayerMax, businesses can better engage local consumers, strengthen brand presence and build sustainable long-term growth in Japan.
The successful integration for Last War not only demonstrates the commercial value of the partnership between PayerMax and Rakuten Payment, but also provides a proven reference for more global game publishers and digital content companies expanding into Japan.
Executive Quotes
Hiroki Sogawa, Executive Officer, Rakuten Payment, said:
“We are pleased to partner with PayerMax and to see Last War, a leading title, successfully integrate Rakuten Pay as a payment option. Through this collaboration, we look forward to supporting more international businesses and digital content providers in delivering trusted, localized payment experiences for Japanese consumers.”
Will, APAC General Manager of PayerMax, said:
“Integrating with Rakuten Pay marks an important milestone in PayerMax’s expansion of local payment capabilities in Japan. The successful launch of Last War reflects the strength of our partnership and demonstrates our ability to help global game publishers and international businesses localize faster through trusted local payment infrastructure. Looking ahead, we will continue working with leading local payment partners worldwide to deliver secure, compliant and scalable payment solutions for global merchants.”
Strengthening Local Payment Infrastructure for Global Growth
The partnership with Rakuten Payment represents another important milestone in PayerMax’s strategy to strengthen local payment infrastructure across key global markets and further expand its local payment capabilities in Japan.
Today, PayerMax supports businesses across more than 150 markets and offers access to over 600 payment methods worldwide, backed by an extensive network of local payment partners spanning Japan, Southeast Asia, the Middle East, Latin America and other high-growth regions.
Rather than simply aggregating payment methods, PayerMax focuses on connecting businesses with the local payment ecosystems that shape consumer behavior in each market. By combining enterprise-grade payment technology with trusted local partnerships, PayerMax enables international businesses to localize faster, operate more efficiently and achieve sustainable global growth.
Hashtag: #PayerMax #RakutenPay
The issuer is solely responsible for the content of this announcement.
