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eefit Returns to the International Academic Stage — Patented Far Infrared Technology Praised by Nobel Laureate and Renowned Scientists

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HONG KONG SAR – Media OutReach Newswire – 12 August 2025 – With a rapidly increasing aging population, chronic non-communicable diseases and sub-health problems faced by middle-aged and elderly people have become even more prominent. Modern medicine has standardised our current diagnosis and treatment system, especially in the intervention of acute symptoms and pathological control. However, in the face of health needs such as long-term management of chronic diseases and conditioning of sub-health problems, which require a “holistic view” and “continuous repair”, its limitations in areas such as healthcare, functional restoration, and improvement of quality of life are gradually becoming apparent.

In the context of improving the lifestyle and functional regulation of middle-aged and elderly people, we seek to help improve their health in a gentle and sustainable manner by exploring new health protection paths outside of traditional medicine.

​​“The 9th Young Scholars Conference on Ion Channels and Receptors & Forum on Biophysics and Innovative Drug Discovery” was held in June 2025. As a leading energy healthcare technology company, “eefit” became the focus of the event, revealing to the world the innovative application of their patented far infrared technology in healthcare, with results verified by internationally renowned academics and authorities. The benefit provides systematic health management solutions for the middle-aged and elderly population through non-invasive and non-drug methods, creating a new chapter in health technology.

Recognized by Nobel Laureate and Renowned Scientists, eefit Far Infrared Technology is Acclaimed by International Authorities

Organized by the Macau University of Science and Technology (M.U.S.T.), this forum brought together experts in various disciplines from around the world, including neuroscientists and biophysicists. In attendance was 1991 Nobel Laureate in Physiology or Medicine Dr. Erwin Neher, who attended the event as the keynote speaker. It’s worth noting that eefit has been collaborating closely with “Dr. Neher’s Biophysics Laboratory for Innovative Drug Discovery” since 2021, promoting transformative scientific research in far infrared technology.

On a similar note, Prof. Vincent Wong of M.U.S.T. (among the top 2% of scientists in the world) introduced the significant effects of eefit’s patented far infrared technology in improving intestinal microecology, regulating cell immunity, and alleviating symptoms of rheumatoid arthritis. His team’s latest research has confirmed that this technology not only can enhance cerebral blood flow and reduce brain damage in patients with ischemic stroke but can also provide an innovative solution for rehabilitation treatment.

Far Infrared Technology is Changing Our Lives

eefit Has Constructed an All-encompassing “Prevention + Maintenance + Restoration” Health Management System

The middle-aged and elderly population is plagued by health issues, such as chronic pain, sleep disorders, immune system disorders, and Alzheimer’s disease. eefit provides comprehensive solutions to address these issues through developing innovative healthcare products. At the forum, experts gathered at the booth set up by eefit to experience firsthand how technology redefines the health management of the elderly.

Case 1: Disease prevention – protecting brain health at the source

eefit’s patented technology reduces the risk of Alzheimer’s disease by reducing Aβ deposits and abnormal tau proteins. The latest research paper presented on-site showed that eefit far infrared energy can penetrate the blood-brain barrier, intervene in pathological protein aggregation, and build a strong line of defense for brain health.

Case 2: Brain healthcare – improving stroke sequelae and neurological function

For patients suffering from sequelae of stroke, eefit Luminous Energy Helmet and Meridian Pro Illuminator can promote microcirculation in the head and improve cerebral blood flow. The research conducted by the research team of Prof. Vincent Wong has confirmed that this technology can reduce stroke sequelae symptoms and dizziness. An expert user at the forum excitedly shared his feedback, “I am a loyal fan of eefit products. I wear the Luminous Energy Helmet for 20 minutes daily. After one month, I find my memory improved, and I don’t get dizzy as often.”

Case 3: Chronic pain management – quick relief for joint and muscle pain

In the field of pain management, products like EEFit Lite can accurately irradiate pain points and inhibit the release of inflammatory factors. Experts verified that “10 minutes of irradiation can reduce knee pain on a pain scale from 6 to 3, with effects lasting for more than 2 hours”.

Case 4: Sleep quality – natural relief for nervous system

eefit far infrared technology can relieve insomnia by regulating nervous system functions. eefit data shows that after daily use for 2 weeks, over 80% of users experienced a 50% reduction in the time they took to fall asleep, as well as an increased duration of deep sleep.

Case 5: Digestive system repair – two-way regulation of intestinal microecology

eefit far infrared energy achieves two-way regulation of gut microbiota in an innovative manner by inhibiting the excessive proliferation of pathogens while promoting the growth of beneficial bacteria and regulating the imbalance of intestinal microecology. Experimental data shows that after two weeks of intervention, the alpha diversity of gut microbiota (Chao1 index) increased by 30%, and abdominal bloating decreased by 45%.

Nobel Laureate Dr. Neher and Prof. Vincent Wong expressed that the eefit technology system demonstrates innovation and practicality at the international forefront, establishing a new model for the health management of the elderly.

Integrating Industry, Academia and Research: Innovative Paths Leading Industry Development

eefit first introduced far infrared technology into health management through independent technology R&D and commercialization execution, which then attracted collaboration with reputable scientific research institutions. This closed-loop ecosystem of “Demand-Driven Innovation” demonstrates benefit’s ability to focus on the core benefits of products by starting from users’ pain points then feeding back technological improvements into scientific research.

At the forum banquet, eefit’s Founder and Chairman Prof. Nick Wang remarked, “We are honoured, looking back on our eight-year partnership between eefit and the research laboratory. This period of collaboration with deep integration of industry, academia and research has not only pioneered groundbreaking research but also produced fruitful scientific and technological achievements.” He emphasized that eefit has always been “user demand-oriented” at its core, by first verifying the value of technology through market research and then extending the application boundaries with the help of prominent scientific researchers to achieve a seamless connection “from lab to real life”.

The Future is Here: eefit’s Multi-dimensional Layout is Leading a New Era of Far Infrared Healthcare Technology

eefit’s future development focuses on three strategic directions: In terms of scaling technological capabilities, they will continue to increase their investment on R&D and explore new boundaries of far infrared technology applications in more areas that impact human health; In terms of advancing global collaboration, they will strengthen partnerships with notable international scientific research institutions and accelerate the process of global adoption; In the field of inclusive health accessibility, they will popularize home healthcare solutions through verified consumer-level healthcare products such as EEFit Lite, Chi Vitaliser, and Luminous Energy Helmet; and they will continue to pioneer the extension of far infrared technology in the field of health supplements, building an all-encompassing health management system of “External healthcare devices + Internal balancing nutrition”.

As a leading energy healthcare technology company in Hong Kong, eefit’s all-encompassing health management system has been universally recognized by respected international scientists. Leveraging their pioneering edge in commercialisation and the ability to transform based on scientific research, eefit will continue to spearhead global innovation of far infrared healthcare technology, ensuring the benefits of science-backed wellness reach everyone.

Hashtag: #eefit


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About “The 9th Young Scholars Conference on Ion Channels and Receptors & Forum on Biophysics and Innovative Drug Discovery”

This forum was jointly organized by the Branch of Ion Channels & Receptors, Chinese Neuroscience Society, and Macau University of Science and Technology (M.U.S.T.). It is an important academic event in China focusing on the field of ion channels and receptors. This forum has been held for eight consecutive years and is an important platform for promoting cutting-edge research, innovative drug development and cooperation, and international academic exchanges.

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FikaGO Debuts in SoHo, Blending Pet Stroller with Modern Lifestyle Design

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The Taiwan-born pet mobility brand opens its first SoHo pop-up inside Flying Solo, bringing its Nordic-designed pet stroller collection to the heart of New York City.

NEW YORK, USA – Media OutReach Newswire – 02 April 2026 – FikaGO, the design-led pet mobility brand recognized across Asia and Europe, has opened its first New York City pop-up store inside Flying Solo in SoHo. The opening marks a deliberate move for a pet brand into one of the world’s most competitive retail districts.

FikaGO Blending Pet Stroller with Modern Lifestyle Design

Since entering the online American market in 2025, FikaGO has built a growing community of pet parents who see their animals as a central part of everyday life. Positioned as lifestyle essentials rather than conventional pet gear, FikaGO’s range of products is designed for people who want the best for their fur babies.

“We’ve always believed that pet products should not only be functional, but also beautifully integrated into everyday life.” — Eric Guu, Co-founder, FikaGO

SoHo was a considered choice: Flying Solo, with locations in New York and Paris, is known for championing independent design with a distinctly global sensibility.

The pop-up showcases FikaGO’s auto-folding Free To Go 2 in Sandy Beige, the brand’s bestselling product. All FikaGO’s products are manufactured using eco-friendly fabrics made from recycled materials, reflecting a commitment to sustainability. This includes their large-capacity Agile 2 pet strollers to their airline-approved Truffle carriers and the heavy-duty Kross pet wagon.

“Launching in SoHo is a meaningful milestone for us; it allows customers to truly experience the quality, design, and intention behind every FikaGO product.” — Eric Guu, Co-founder, FikaGO

As pet ownership rises globally, particularly among urban millennials and Gen Zs, demand for products that combine functionality, design, and lifestyle integration continues to grow. FikaGO was built for precisely this moment, and SoHo is precisely where that moment lives.

Visit the FikaGO pop-up at Flying Solo, 419 Broome Street, New York, or explore the full collection at https://us.fikago.com/.
Hashtag: #FikaGO #petmobilitybrand #petstroller #petcarrier #petwagon #petkennel #petbiketrailer




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About FikaGO

FikaGO is a pet mobility brand founded in Taiwan, dedicated to crafting products that blend functionality, comfort, and modern aesthetics. With a presence across Asia and growing reach in Europe and the U.S, FikaGO is redefining everyday experiences between pets and their humans.

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Lee Kum Kee Celebrates Culinary Excellence at the Historic Hong Kong Debut of Asia’s 50 Best Restaurants 2026

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HONG KONG, CHINA – Media OutReach Newswire – 2 April 2026 – Lee Kum Kee Sauce (“Lee Kum Kee”), a global leader in sauces and condiments, proudly served as the Official Sauce and Condiment Partner for the prestigious Asia’s 50 Best Restaurants 2026 awards ceremony in Hong Kong, China. The event marked the first time the celebrated culinary award had taken place in Hong Kong, making the occasion especially significant for the city and the wider Asian dining community.

Asia’s 50 Best Restaurants Awards Ceremony 2026. Photo credit: Asia’s 50 Best Restaurant

From 23-25 March, Lee Kum Kee brought together top chefs, diverse cultures and industry communities through a range of thoughtfully curated experiences, bringing authentic Asian flavours to the global stage. As well as reaffirming the brand’s Asian roots and international perspective, its involvement reflected an enduring commitment to preserving culinary heritage and driving gastronomic innovation.

Asian Flavour Duet: A Culinary Journey Through Heritage and Innovation

Helping to build momentums for this year’s awards, Lee Kum Kee collaborated with Vicky Cheng, the acclaimed Executive Chef and owner of WING, to co-create the “Asian Flavour Duet”, a Hong Kong-style late-night supper party on 24 March. Hosted at two Hong Kong culinary landmarks, the experience unfolded in two chapters – “Paying Tribute to Heritage” and “Innovative Fusion” – and invited guests to explore the limitless possibilities of Asian flavour.

The evening began at the century-old Lin Heung Lau teahouse, a space filled with nostalgia and memories for generations of Hong Kongers. Chef Vicky reinterpreted classic Hong Kong late-night dishes using signature Lee Kum Kee sauces, while guests were immersed in the warmth of the historic venue.

(Left) Chef Vicky presents classic Hong Kong late-night dishes at Lin Heung Lau; (Right) Guests enjoying the nostalgic flavours.
(Left) Chef Vicky presents classic Hong Kong late-night dishes at Lin Heung Lau; (Right) Guests enjoying the nostalgic flavours.


The celebration then moved to Medora, Chef Vicky’s Western dining space, where an “Innovative Fusion” was revealed. He showcased his modern culinary philosophy by incorporating Lee Kum Kee sauces with contemporary techniques to create bold, unexpected dishes. Guests also enjoyed specially crafted cocktails infused with Lee Kum Kee sauces, alongside a delightful yet refined sauce-inspired gelato, demonstrating a harmonious interweaving of savoury, umami, sweetness and spice.

The multisensory journey seamlessly blended tradition with innovation, exploring the future of cuisine while highlighting Lee Kum Kee’s role as a global gateway to Asian culinary culture.

At the event, Dodie Hung, Executive Vice President – Corporate Affairs at Lee Kum Kee, commented, “Tonight, we are honoured to celebrate Hong Kong’s late‑night food culture with Chef Vicky and the global culinary community. From the legacy of Lin Heung Lau to the forward‑looking spirit of Medora, we are proud to be part of the creative journey and help showcase the depth of Asian flavours on the world stage.”

Celebrating a Gastronomic Brilliance with the Highest Climber Award Sponsored by Lee Kum Kee

During the awards ceremony on 25 March, Lee Kum Kee’s booth showcased a range of the brand’s acclaimed classic sauces and innovative products. Guests sampled specially crafted bites featuring Lee Kum Kee sauces, engaging directly with the flavours and techniques that have made the brand a trusted partner in both home and professional kitchens worldwide.

Guests taste creative canapes: beef cheek guabao and shrimp dumpling with egg white; and exchange culinary insights at the Lee Kum Kee booth.
Guests taste creative canapes: beef cheek guabao and shrimp dumpling with egg white; and exchange culinary insights at the Lee Kum Kee booth.


As part of the evening’s celebration of the region’s most exceptional culinary talents, the Highest Climber Award sponsored by Lee Kum Kee was presented to Lamdre in Beijing by Chef Park from Atomix (No.1 in North America’s 50 Best Restaurants 2025). Lambre was applauded for its pioneering plant-based dining space that promotes healthy, sustainable living while honouring Chinese biodiversity in its menus.

Lamdre claims the Highest Climber Award sponsored by Lee Kum Kee. Photo credit: Asia’s 50 Best Restaurants
Lamdre claims the Highest Climber Award sponsored by Lee Kum Kee. Photo credit: Asia’s 50 Best Restaurants


In addition, WING, led by Chef Vicky, achieved an impressive second place in 2026 Asia’s 50 Best Restaurants list. The restaurant had also previously ranked No. 11 on The World’s 50 Best Restaurants list in 2025, underscoring its continued international acclaim.

Building the Future Together: Deepening Global Partnerships

With the success of this prestigious awards ceremony in Hong Kong, China, Lee Kum Kee looks forward to deepening its collaboration with leading talents in the global culinary community. By continuing to champion Asian flavours and foster meaningful dialogue and exchange, the brand will continue to bring the spirit of Asian cuisine to kitchens and dining tables around the world.
Hashtag: #LeeKumKee #LKK

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About Lee Kum Kee

Lee Kum Kee is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee’s range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create and delight. Headquartered in Hong Kong, China and serving over 100 countries and regions, Lee Kum Kee’s rich heritage, unwavering commitment to quality, sustainable practices and “Constant Entrepreneurship” combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit www.LKK.com.

About Asia’s 50 Best Restaurants

Launched in 2013, Asia’s 50 Best Restaurants aims to showcase the outstanding achievements and diverse culinary landscape of the region. The list is determined by the Asia’s 50 Best Restaurants Academy, a panel of over 350 culinary experts from across Asia who vote independently based on their specialised knowledge of the local dining scene. The Asia’s 50 Best Restaurants series includes the awards ceremony and list announcement, creating a premier networking platform for restaurateurs, media, seasoned travelers and culinary connoisseurs to celebrate the exceptional service, passion and talent in the dining industry.

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DHL Express appoints new commercial lead for Asia Pacific

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  • Herbert Vongpusanachai takes on the role of Senior Vice President for Commercial for the region, effective April 1, 2026

SINGAPORE – Media OutReach Newswire – 2 April 2026 – DHL Express, the world’s leading international express service provider, has appointed Herbert Vongpusanachai as Senior Vice President, Commercial for Asia Pacific, effective April 1, 2026. Herbert, who currently serves as Managing Director for DHL Express Thailand & Indochina, will be based in Singapore for his new role.

Herbert Vongpusanachai, Senior Vice President – Commercial for Asia Pacific, DHL Express

Herbert brings more than two decades of leadership experience within DHL Express, having successfully helmed multiple key markets across the region. He first joined the company in 2003 as Managing Director for Thailand & Indochina, later taking on leadership of Singapore in 2008, followed by Hong Kong & Macau in 2016. Since returning to lead Thailand & Indochina in 2020, he has driven sustained year‑on‑year profitable growth, transforming the cluster into one of the region’s key engines of expansion.

“Herbert has an exceptional track record of delivering strong business results while nurturing highly engaged teams across diverse markets. His deep understanding of our customers, collaborative leadership style, and ability to unearth opportunities in complex environments make him the ideal leader to drive our commercial agenda for Asia Pacific. I am confident that under his guidance, we will continue to accelerate sustainable growth across the region,” said Ken Lee, CEO for Asia Pacific, DHL Express.

In his new regional role, Herbert will shape and accelerate the commercial strategy for DHL Express across Asia Pacific by working with other functions to assess new sectors, routes and trade lanes with high potential for growth. He will focus on deepening customer engagement and supporting their expansion, while driving sustainable volume growth and advancing the adoption of new technologies to enhance commercial execution across markets. With his extensive country expertise and people‑first leadership style, Herbert is well‑positioned to support both regional and country teams in raising commercial performance to new levels.

“Asia Pacific remains an important anchor in global trade as seen in the latest DHL Global Connectedness Report, and this indicates the unwavering role of logistics to facilitate the flow of goods. With the newly introduced Heavyweight Express solution, which enables customers to ship heavyweight shipments with speed, certainty and reliability, I look forward to working alongside our talented teams to contribute to shaping the next chapter of DHL Express’s commercial success,” said Herbert Vongpusanachai, Senior Vice President – Commercial for Asia Pacific, DHL Express.

The latest DHL Global Connectedness Report shows that the region remains a major anchor of global commerce, with multiple economies rising in global connectedness rankings and Southeast Asia firmly establishing itself as a fast‑growing trade corridor. This also mirrors one of DHL Group’s strategies to better support 20 markets globally to accelerate growth; eight of them rest in Asia Pacific – underscoring the region’s critical role in DHL’s global network. As trade flows diversify and intra‑Asia integration deepens, this leadership appointment further strengthens DHL Express’s position in Asia Pacific.
Hashtag: #DHL


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DHL – The logistics company for the world

DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With approximately 389,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”.

DHL is part of DHL Group. The Group generated revenues of approximately 82.9 billion euros in 2025. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. DHL Group aims to achieve net-zero emissions logistics by 2050.

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