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Southern Thailand Pioneers ‘De-Stress Economy’ at Pakk Taii Design Week 2025
One region primed to lead this movement is Southern Thailand. Across its 14 provinces, the region combines breathtaking landscapes, rich cultural heritage, distinctive local identities, diverse ways of life, and strong infrastructure to form the foundation of a new prototype: the “De-Stress Economy.” This forward-looking model places happiness at its core, harnessing creative city design and high-quality tourism, along with products and services that restore both body and mind. Its success will be measured not only by economic value, but also by feelings of safety, comfort, hope, and joy.
The Southern Region: A De-Stress Economy Sandbox
The “De-Stress Economy,” a new economic model focused on well-being and emotional comfort, is set to be piloted for the first time in Southeast Asia at Pakk Taii Design Week 2025 (PTDW2025), Southern Thailand’s annual creative festival now in its third year. Organized by the Creative Economy Agency (Public Organization), or CEA, in collaboration with public and private partners, creative communities, and local stakeholders, the festival will take place from 28 August to 7 September 2025, across Songkhla Old Town and Hat Yai under the theme “South Paradise.”
Far more than a creative showcase, PTDW2025 serves as a policy sandbox — a real-world testing ground for an economic model that puts well-being at the center. The goal is to establish a health and wellness economy that investors, entrepreneurs, and creatives across the region should not overlook.
To drive this new model, CEA has launched two flagship initiatives: the ‘South Market,’ a prototype platform for wellness-driven products and services, and the ‘Hero Product Incubator,’ designed to cultivate creative entrepreneurs from across all 14 southern provinces and scale innovations aligned with the De-Stress Economy. A centerpiece of the festival will be the exhibition “South De-Stress,” which spotlights the region’s rich culture, local wisdom, architecture, and landscapes — positioning Southern Thailand as a source of distinctive, globally competitive, and sustainable business opportunities.
Four Investment Opportunity Clusters in the Southern De-Stress Economy
For this new model, the 14 southern provinces have been grouped into four clusters — Calm, Relax, Energize, and Worry-Free — based on their suitability for living, investment, and tourism. These clusters are aligned with an “Emotional Value Proposition,” designed to meet the holistic quality-of-life needs of the new generation of consumers. The opportunities span across areas like quality tourism, creative lifestyles, the wellness industry, and sustainable businesses.
The potential of each cluster will be showcased through creative activities at PTDW2025, allowing participants to feel and explore how the happiness-driven economy can be realized in practice.
(1) Moment of Calm — Nakhon Si Thammarat, Narathiwat, and Phang Nga — This cluster emphasizes wellness and spiritual retreat businesses that link faith, craftsmanship, and positive energy.
- Nakhon Si Thammarat: As a ‘City of Faith’ or ‘Hip & Holy’ rooted in centuries of culture and belief, the city is ideal for investments in Spiritual Wellness & Retreat, and contemporary crafts that deeply connect local wisdom with personal experiences. Highlights include the exhibition “5 Merits + 1 Faith“ and immersive performance art blending light, sound, and spirituality.
- Narathiwat: A ‘Multicultural Border City’ known for its exquisite koleh boat artistry, Narathiwat is primed for contemporary lifestyle products and the halal industry as a soft power driver. Discover “Ask Yourself to Narathiwat Beyond,” a forum to explore the art, identity, and daily life of the province, while the photography exhibition “DIALOGUE” Ask Yourself to Buildings, Rivers, Boats, Forests, Mountains, Sea, and Sky, presents fresh perspectives on Narathiwat through a lens that encourages reflection and critical inquiry.
- Phang Nga: As a ‘New Hub in the Andaman Wellness Economic Corridor,’ its landscape is perfect for Healing & Aura Economy businesses, including Medical & Wellness Tourism with spas, yoga, sound therapy, and herbal medicine. This potential will be demonstrated through an immersive experience. “Jaroen Arn Pharmacy” presents storytelling-based healing with the power of stories and reading combined with workshops in yoga, sound healing, etc.
(2) The Art of Relaxing — Yala, Trang, Phatthalung, and Phuket — This cluster connects lifestyle, gastronomy, and fashion to cultural roots and new narratives.
- Yala: As the ‘Hub for Muslim Fashion,’ there is a fully integrated textile industry, ready to evolve into Malay-inspired fashion brands and fashion-tech products for the regional Muslim market. This potential will be showcased through “NAYU COUTURE,” a runway exhibition of contemporary Muslim fashion, complemented by talks and workshops designed to inspire the next generation.
- Trang: As a ‘City of Multicultural Food,’ it is primed for growth in gastronomy business and food & root branding that elevates local ingredients into global stories. The exhibition “Trang O-cha” presents visitors to savor the profound flavors and narratives of Trang’s cuisine.
- Phatthalung: ‘Strong in Local Agriculture under the BCG Model,’ particularly rice varieties, the province has the potential to develop health, beauty, and specialty food products under the “Rice and Growth” concept. The “Tam RICE – Tam-Hrai?” exhibition showcases rice as a cultural emblem and a driver of global opportunity.
- Phuket: ‘Evolving beyond Tourism into a Wellness MICE and Global Rehabilitation Space,’ Phuket caters to digital nomads and international retirees a world-class lifestyle. The festival will feature exhibitions and activities that prompt new questions about Phuket’s possibilities.
(3) Place of Energize — Krabi, Songkhla, and Surat Thani — This cluster focuses on creative experiences and adventure tourism that inspire and engage multiple generations.
- Krabi: As a ‘Land of ‘Ancient Nature and History,’ Krabi is ideal for investment in Edutainment, Geo-Tourism, and learning-based experiences. The “Cave Calls: A Thousand-Year Journal Waiting to Be Discovered” exhibition explores ancient geological wonders while blending science and local wisdom in all ages.
- Songkhla: A ‘Cultural and Creative Connector City’ with strong heritage districts, museums, and contemporary artist networks, Songkhla is primed for co-creation spaces, design retail, and creative events. Its showcase, “Mermaid Song.exe,” captures the intergenerational voices of Songkhla.
- Surat Thani: Known as ‘A Festival and Entertainment Destination,’ harnesses the vibrancy of Koh Samui, Koh Phangan, and Koh Tao as stages for Beach Festivals, Music Culture, and Sportainment. Under the concept of “Fancy & Party Me,” the festival will feature music festivals and creative event gatherings with local and international artists, installations from recycled materials, workshops, and kids’ zones – showcasing its dynamic blends of celebration and creativity.
(4) Stage of Worry-Free — Chumphon, Ranong, Satun, and Pattani — This cluster highlights minimalist inspirations, ecological tourism, and sustainability innovation.
- Chumphon: As a ‘Coastal Province Rooted in Blue Economy and Marine Conservation Tourism,’ it fosters immersive soundscape experiences and sustainable research-tourism through the “Beneath Chumphon’s Waves” program. This vision comes to life in the “Sailing Sounds of the Sea” exhibition and the “Creative Sounds from the Sea” workshop, where participants can listen, explore, and transform the ocean’s rhythms into healing creativity.
- Ranong: Known as a ‘City of Slow Living, Forest Bathing, and Wellness Retreats,’ it is surrounded by nature and a planned land bridge to connect the Gulf of Thailand and Andaman Sea, it’s a prime location for a western eco-city. The “Rare-Nong” exhibition will offer an immersive experience that lets visitors soak in the year-round rainy-city atmosphere and a rare sense of peace.
- Satun: A ‘Global Geopark with a Strong Local Fishing Culture,’ it is suited for sustainable food processing, cultural tourism, and sustainable food security platforms. The “Satun Folk & Fine” exhibition and one-day trip activity highlight community-based living and marine culture.
- Pattani: Emerging as a ‘Center for Climate Tech and the Circular Economy,’ Pattani is ideal for green startups, eco-innovation, and regional disaster preparedness learning centers. The “Coping with the Present: Environment and Alternative Materials” talk will spark dialogue about a sustainable future, while the “WAQAF – A Space for Contemporary Coexistence” exhibition will present a model for designing public spaces that balance culture, resources, and people.
All four clusters reflect the South’s geographical, cultural, and infrastructural strengths, making the region an attractive destination for investment in the wellness economy. The Global Wellness Institute reports that the global wellness market was valued at over $5.6 trillion in 2024 and is growing at an average rate of 8.6% per year, particularly in the areas of wellness tourism, mental wellness, and creative experiences.
PTDW2025 is more than a creative festival — it is a ‘platform for opportunity’ for investors, entrepreneurs, and creatives to launch pilot projects, discover local talent, and forge policy and business collaborations that deliver sustainable economic and social impact. The event will feature a diverse range of programs, including exhibitions, performance art, talks, workshops, creative markets, etc.
As the saying goes, “In the next economy, well-being is the new era.” In the decades ahead, well-being will emerge as a powerful value and the defining soft power of the 21st century. Experience this transformation at Pakk Taii Design Week 2025, taking place 28 August – 7 September 2025, 11.00 – 21.00 hrs, in Songkhla Old Town and Hat Yai, Songkhla Province. Discover the untapped potential of all 14 southern provinces from fresh perspectives, and find your own equation for happiness in the “South Paradise” experience.
For more details, please visit www.pakktaiidesignweek.com or follow us on FB/IG: pakktaiidesignweek.
Hashtag: #PTDW2025 #PakkTaiiDesignWeek #SouthParadise #CEA
https://www.pakktaiidesignweek.com/ptdw2025
https://www.facebook.com/pakktaiidesignweek
https://www.instagram.com/pakktaiidesignweek
The issuer is solely responsible for the content of this announcement.
About Creative Economy Agency (Public Organization), or CEA
Creative Economy Agency (Public Organization), or CEA, is a dedicated government agency tasked with fostering creativity as a key driver of the creative economy. CEA focuses on developing various creative industries and encouraging the manufacturing sector to adopt creative approaches to enhance product and service value, thereby elevating Thailand’s global competitiveness.
In Singapore today, employability is no longer defined by academic achievement alone. Employers are looking for graduates who can apply knowledge in real workplace settings, work across cultures, adapt to new technologies and continue learning as industries evolve. This is especially relevant as Singapore’s labour market continues to move towards growth areas such as digitalisation, technology, sustainability, healthcare, business transformation and professional services.
Against this backdrop, Singapore Institute of Management Global Education, or SIM GE, continues to strengthen its role as a private education institution that prepares learners for the demands of today’s workplace and the opportunities of tomorrow’s economy.
Employability begins with industry relevance
For prospective students, one of the biggest considerations when choosing a higher education pathway is whether their studies will remain relevant by the time they graduate. This is particularly important in a job market where roles are changing quickly and where employers increasingly value both technical capability and transferable workplace skills.
SIM GE addresses this by offering a broad range of academic programmes through partnerships with reputable universities from Australia, Europe, the United Kingdom and the United States. These programmes span disciplines such as business, computing, social sciences, aviation, nursing and other applied fields, giving students access to international curricula while studying in Singapore.
This global education model is particularly relevant for Singapore’s open economy. Graduates entering the workforce are expected to understand local business realities while being able to operate in regional and international contexts. By learning from local and international faculty, and studying alongside peers from diverse backgrounds, SIM students are exposed to global perspectives that can support their workplace readiness.
Career support that connects learning to work
Employability also depends on how students translate classroom learning into career action. At SIM GE, career preparation is supported through Career Connect, which provides career workshops, career guidance, résumé reviews, mock interviews, profiling support, internship and job opportunities, as well as career events such as company visits, networking sessions, career talks and fairs.
This structured support is important because many students do not only need a qualification, they also need guidance in understanding industries, articulating their strengths, preparing for interviews and building professional networks. These practical areas can influence how confidently graduates enter the job market.
Through CareerSense, SIM students can also access an integrated online platform to browse and apply for internships, jobs and career events. This helps students take a more proactive approach to career planning while creating a clearer bridge between academic life and employment opportunities.
Real world exposure through internships and traineeships
One of the strongest contributors to graduate employability is exposure to work before graduation. Internships allow students to understand workplace expectations, test their skills in real business scenarios and build confidence before entering full time employment. SIM GE supports this through internships with a range of employers, from SMEs to multinational corporations. Its Work Integrated Learning for Life initiatives and internship related awards further encourage students to gain practical experience and develop holistically across cognitive, interpersonal and applied skills.
For fresh graduates, SIM’s Graduate Traineeship Programme provides structured traineeship opportunities across industries, typically lasting three to six months. The programme is designed to help graduates gain hands on experience, build workplace confidence and develop industry relevant capabilities as they transition into full time employment. This emphasis on work exposure responds directly to a key concern among prospective students, which is whether they will be ready for employment after graduation. By combining academic learning with career guidance, internships and traineeships, SIM GE helps students build not only credentials but also workplace familiarity.
The value of practical exposure is reflected in the experience of Keisha Shevila, a SIM-University of Wollongong Computer Science graduate who secured a Software Engineer role before completing her degree. In sharing her journey, she credited Career Connect with helping her better understand the job search process and preparing her “more confidently for entering the workforce”.
Building future ready graduates through skills and adaptability
The future of work is increasingly shaped by AI, automation, sustainability and cross functional collaboration. In this environment, students need more than role specific knowledge. They need adaptability, communication skills, critical thinking, creativity, cultural awareness and the confidence to keep learning.
SIM GE’s broader student experience supports this development. Beyond academic programmes, students can participate in more than 70 student clubs and co-curricular activities that build leadership, communication and teamwork skills. The EDGE Award, developed in partnership with employers, recognises students’ cumulative achievements across their learning journey and encourages a more holistic approach to personal and professional growth.
SIM GE’s diverse learning environment also plays an important role. With students from more than 50 nationalities, the campus experience provides opportunities for cultural exchange, collaboration and global awareness. These are qualities that are increasingly valuable in multinational and regional workplaces.
Aligning with Singapore’s skills first economy
Singapore’s workforce strategy continues to place strong emphasis on skills, lifelong learning and adaptability. National reports and government agencies have highlighted rising demand in areas linked to the digital, green and care economies, as well as the importance of AI literacy and transferable skills. This makes higher education choices more consequential. Prospective students are not simply choosing a programme. They are choosing a platform for long term career resilience.
SIM GE’s approach aligns with this direction by combining academic pathways, global university partnerships, employability support, industry exposure and continuous skills development. Its graduate outcomes also reflect this emphasis, with SIM reporting a secured employment rate of 81 per cent based on the Private Education Institution Graduate Employment Survey 2024/2025.
Preparing graduates for Singapore today and tomorrow
Employability in Singapore today is shaped by industry relevance, practical exposure and future ready skills. SIM GE’s proposition sits at the intersection of these priorities. For students, this means access to internationally recognised academic pathways, career services, internships, traineeships, employer engagement, student development opportunities and a diverse campus environment. For employers, it means a pool of graduates who have been encouraged to build both knowledge and workplace ready capabilities.
As prospective students consider their higher learning options, the question is no longer only what they can study. It is also how that education will prepare them for the future of work. For SIM GE graduates, the answer lies in an education experience designed not only to support academic achievement but also to develop employable, adaptable and globally minded individuals ready to contribute to Singapore’s evolving economy.
References
- The SIM Advantage – https://www.sim.edu.sg/degrees-diplomas/sim-global-education/sim-advantage
- SIM Career Services – https://www.sim.edu.sg/degrees-diplomas/life-at-sim/career-services
- Achieving the three “Beyond” at individual, industry and institutional levels: Minister Chan Chun Sing at the inaugural SIM Future of Work Series – https://www.sim.edu.sg/news-events/achieving-the-three-beyonds-at-individual-industry-and-institutional-levels
- How One International Student Graduated Career-Ready: Keisha Shevila’s Journey at SIM – https://www.sim.edu.sg/articles-inspirations/how-one-international-student-graduated-career-ready-keisha-shevila-journey-at-sim
- Job Vacancies 2025: Labour demand gradually shifting to growth areas as firms adjust hiring plans – https://www.mom.gov.sg/newsroom/press-releases/2026/0320-job-vacancies-report-2025
- Opening Address by Ms Gan Siow Huang, Minister of State, Ministry of Education for the Launch of the Skills Demand for the Future Economy Report 2025, Marina Bay Sands Expo and Convention Centre – https://www.moe.gov.sg/news/speeches/20250122-opening-address-by-ms-gan-siow-huang-minister-of-state-ministry-of-education-for-the-launch-of-the-skills-demand-for-the-future-economy-report-2025-marina-bay-sands-expo-and-convention-centre
- SDFE 2025 report – https://jobsandskills.skillsfuture.gov.sg/sdfe-2025
Hashtag: #SIMGlobalEducation #SIMGE #GlobalEducation #InternationalDegree #CareerReady #FutureSkills
The issuer is solely responsible for the content of this announcement.
About SIM Global Education
SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 17,000 full- and part-time students and adult learners, of which approximately 41% are international students hailing from over 50 countries.
SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.
For more information on SIM Global Education, visit www.sim.edu.sg
The launch ceremony was held in Almaty with the attendance of Mr. Nguyen Thanh Le, Appointed Ambassador of Viet Nam to Kazakhstan; Mr. Berikbol Shatabayevich Mandibayev, Head of the Department of Entrepreneurship and Investment of Almaty; along with representatives of the Government of Kazakhstan, the Embassy of Vietnam in Kazakhstan, and strategic partners, businesses and organizations across the transportation, energy, technology, finance, infrastructure and service sectors.
In its initial phase, Green SM will operate in Almaty with a fleet of VinFast VF 6 Eco vehicles, an all-electric SUV designed to meet the needs of everyday urban travel. Combining quiet operation, a comfortable cabin, and modern safety features, the VinFast VF 6 Eco is expected to provide residents and visitors in Almaty with a more convenient, reliable, and enjoyable mobility experience.
Alongside its electric vehicle fleet, Green SM continues to invest in the development of its Green Drivers through comprehensive training programs covering operations, safety, and customer service. This forms part of the company’s ongoing efforts to maintain consistent service standards and deliver safe and dependable transportation experiences for users in Kazakhstan.
To celebrate the launch, Green SM is offering a promotion of 26%, up to KZT 2,626 for customers booking rides through the Green SM application. Users in Kazakhstan can now access Green SM services via the Green SM app, available on both the App Store and Google Play.
In parallel with the service launch, Green SM has established partnerships with five strategic partners across the transportation, tourism, technology, and service sectors through the Green Alliance Frontier initiative. The initiative serves as a platform connecting organizations that share a commitment to sustainable development and creating positive impacts for local communities across multiple markets.
Mr. Nguyen Quoc Tuan, Global Chief Executive Officer of GSM, said: “Kazakhstan is a market with strong potential, dynamic growth, and rising expectations for modern services. We come to Kazakhstan with respect for the market, a long-term commitment to investment, and a desire to work alongside local partners in developing high-quality mobility solutions that meet the everyday needs of the community. At Green SM, we believe sustainable growth must be built on trust and meaningful value for society. That is the foundation we hope to build together with our customers, partners, and the people of Kazakhstan in the years ahead.”
Kazakhstan is experiencing the rapid development of modern urban centers alongside rising expectations for quality of life and better services. Green SM’s presence in Kazakhstan reflects the company’s long-term vision of bringing all-electric mobility solutions closer to users in more regions around the world. Green SM enters Kazakhstan with the aspiration of contributing to better mobility experiences for local communities: quieter journeys along busy city streets, more comfortable travel in everyday life, and greater reliability through service standards that are consistently maintained across every trip.
Founded in Vietnam in 2023, Green SM currently operates a green mobility ecosystem across Vietnam, Laos, Indonesia, the Philippines, India, and Kazakhstan. With an all-electric fleet, a technology-driven platform, and consistently applied operational standards, Green SM is steadily expanding its green mobility ecosystem across international markets, with the goal of providing modern, safe, and sustainable transportation solutions for communities around the world.
Hashtag: #GreenSM
The issuer is solely responsible for the content of this announcement.
Media OutReach
Citi Commercial Bank Drives Dialogue on the Future of Business at Annual Executive Summit in Hong Kong
Over 120 business leaders gathered at the summit under the theme “Empowering Growth Through Capital Convergence and Digital Innovation”
HONG KONG SAR – Media OutReach Newswire – 23 June 2026 – The Citi Commercial Bank Hong Kong Executive Summit 2026 concluded on June 16 under the theme “Empowering Growth Through Capital Convergence and Digital Innovation”, bringing together over 120 company founders and C-suite leaders to examine the future of business amid a rapidly evolving global landscape.
The annual flagship forum featured a series of discussions centered on how companies can strategically leverage Hong Kong’s unique strengths to achieve sustainable growth and international expansion.
Gunjan Kalra, Head of Citi Commercial Bank for Japan, Asia North and Australia, and Asia South, said, “Companies today are going global at an unprecedented pace. We are also witnessing the rising global prominence of Asian companies, which are making rapid advances and emerging as industry leaders in areas including AI, technology and innovation, healthcare, advanced manufacturing and clean energy.”
Citi Commercial Bank provides global banking solutions to mid-sized companies that are looking to grow rapidly and expand internationally. “Citi is uniquely positioned to support their growth ambitions, offering integrated treasury and capital solutions in over 90 countries through our integrated global platform, as well as advisory and financing capabilities from our investment banking franchise,” she continued.
According to InvestHK, more than 310 companies had established or expanded operations in Hong Kong as of May 2026, with mainland firms accounting for over half of the total.
Joy Cheng, Head of Citi Commercial Bank for Hong Kong,said, “Hong Kong serves a critical dual role as both the launchpad for Chinese companies pursuing international expansion and a strategic gateway for multinationals deepening their presence in mainland China and the region. We are committed to being the banking partner of choice for fast-growing companies as they scale and grow across borders. Our value proposition lies in our ability to simplify complexity and connect visionary companies to opportunities worldwide through our unparalleled global network.”
Key themes explored at the Hong Kong Executive Summit 2026 included:
- Investing for future growth
- Leveraging Hong Kong’ssuper-connector role for outbound success
- Bridging Hong Kong’s AI and tech landscape with global market opportunities
The summit featured a distinguished line-up of speakers, including:
- Clara Chan, Chief Executive Officer, Hong Kong Investment Corporation Limited
- Evan Chen, Managing Director, FountainVest
- Shang Chuang, Chief Financial Officer, Klook
- CY Guan, Founder & Chief Executive Officer, MOZA Racing
- Jerry Hu,Managing Director, Full Vision Capital
- Wesley Ng, CEO and Co-Founder, CASETiFY
- Jonathan Song, Chief Commercial Officer, Plaza Premium Group
- Andy Wong, Head of Innovation & Technology and Life & Health Sciences, Invest Hong Kong
- Dennis Wong, Co-Founder and Chief Executive Officer, Master Concept
- Queenie Wong, Managing Director, EQT Asia Growth
- Danny Yeung, CEO, Chairman and Co-Founder, Prenetics
- Ethan Yuan,Vice President, International Business, Regional General Manager, APAC North, Alibaba Cloud Intelligence Group
Citi Commercial Bank offers a comprehensive suite of products and solutions, including trade and working capital, treasury and liquidity management, global markets capabilities, capital markets solutions, and advisory services. Citi Commercial Bank serves clients in 12 markets in Asia including Australia, mainland China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, South Korea, Taiwan, Thailand, and Vietnam.
Hashtag: #Citi
The issuer is solely responsible for the content of this announcement.
About Citi
Citi is a preeminent banking partner for institutions with cross-border needs, a global leader in wealth management and a valued personal bank in its home market of the United States. Citi does business in more than 180 countries and jurisdictions, providing corporations, governments, investors, institutions and individuals with a broad range of financial products and services.
Additional information may be found atwww.citigroup.com | X: 
@Citi | LinkedIn: 
www.linkedin.com/company/citi | YouTube: 
www.youtube.com/citi | Facebook: 
www.facebook.com/citi
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