Media OutReach
China advances services trade, unlocking opportunities for global collaboration
This message resonated strongly at the ongoing 2025 China International Fair for Trade in Services (CIFTIS) in Beijing, which gathered exhibitors from over 80 countries, regions and international organizations.
As China steadily opens its service sector and consumption shifts toward services, the fair provides a crucial meeting point for global companies to access new opportunities, find solutions and share in the benefits of China’s high-quality development.
SURGING DEMAND
Now in its 12th edition, the fair serves as a platform for China to showcase the development of its service industry and highlight its market potential. The core exhibition area alone spans over 100,000 square meters — equivalent to approximately 14 standard football fields — covering a wide array of service sectors such as culture and tourism, education, transport, health, finance, environment, sports and information technology.
This year, CIFTIS offers a unique opportunity for visitors: a one-stop tour of Beijing’s most iconic cultural sites, all within the walls of the culture and tourism services hall.
Among many exhibitors, the Summer Palace, the Temple of Heaven, and some other renowned destinations in Beijing have set up a collective booth, bringing their popular cultural and creative products to the event. This setup offers international visitors an efficient way to experience the highlights of Beijing’s cultural creativity without having to travel all over the city.
“The fair offers a key platform for us to communicate and collaborate with potential partners across various industries,” said Wang Fang at the Beijing Zoo booth, who had just discussed potential cooperation on eco-friendly souvenirs with a visiting company.
“Our goal is to provide both domestic and international tourists with higher-quality services and added value,” she added.
Instead of hunting for traditional goods, visitors at the CIFTIS are browsing for experiences. As China enters a stage where the service sector takes up more than half of the economy, the demand for high-quality services is on the rise, creating space for domestic industries to lift standards and for international companies to tap into this opportunity.
China’s consumption pattern has evolved into a stage that combines goods consumption with services consumption, said Chinese Vice Commerce Minister Sheng Qiuping, noting that from January to July this year, service retail sales grew by 5.2 percent year on year, with services accounting for a rising share of total consumption.
Sheng pointed out that the challenge lies in the insufficient supply of high-quality services to meet the rising demand. In this context, CIFTIS plays an important role in expanding imports of quality services.
The fair, gathering nearly 2,000 exhibitors, including close to 500 Fortune Global 500 companies and industry-leading enterprises like Walmart, AstraZeneca and KPMG, offers a glimpse into some of the world’s most innovative service offerings.
Chinese-made humanoid robots drew significant attention by demonstrating capabilities such as delivering food, preparing coffee, playing football, and even engaging in boxing matches.
Honson To, chairman of KPMG China and Asia Pacific, noted that China’s development of new quality productive forces, including cloud computing, big data, and artificial intelligence, will drive progress in knowledge-intensive services trade.
“As a window of China’s high-standard opening-up, CIFTIS will continue to optimize the services trade structure and inject robust resilience and vitality into the Chinese economy,” he added.
DEEPENING OPENING-UP
Paul Bateman, chairman of J.P. Morgan Asset Management, has visited China for more than 150 times over the past 30 years. “With each visit, I’m more impressed by the vitality and growth of China’s market,” he said while addressing the Global Trade in Services Summit of the CIFTIS.
Paul Bateman, global chairman of JP Morgan Asset Management, addresses the Global Trade in Services Summit of the 2025 China International Fair for Trade in Services (CIFTIS) in Beijing, capital of China, Sept. 10, 2025. (Xinhua/Li Xin)
Noting that the company’s footprint in China has expanded in recent years thanks to China’s decision to open up its service sector, particularly the removal of foreign equity caps in certain financial services, Bateman said the growth of trade in services is creating significant opportunities for the industry.
China has continued to advance the opening-up of its service sector. Last year, the country established a nationwide negative list management system for cross-border trade in services. In certain pilot free trade zones, overseas residents can now open securities or futures accounts to engage in businesses such as securities investment consulting or futures trading advisory services.
These policies have contributed to a notable rise in trade in services. In the first half of this year, China’s total services trade reached a record 3.9 trillion yuan (about 549 billion U.S. dollars), marking an 8 percent year-on-year increase.
During the fair, officials pledged efforts to further open up the sector. China will promote pilot opening-up programs in the fields of telecommunications and medicine, while steadily advancing opening-up in the education and culture sectors, Sheng said.
The country will also deepen alignment with high-standard international economic and trade rules, and foster a transparent, stable, and predictable institutional environment, he added.
“China is willing to work with all countries and parties to strengthen opening up and cooperation in services trade, and promote growth in global trade and world economy,” said Chinese Vice Premier Ding Xuexiang at the fair.
SHARED OPPORTUNITY
For international participant at CIFTIS like Australian vocational education provider Chisholm Institute of TAFE, China’s growing demand for high-quality services represents a tangible opportunity.
“We’re looking to find partnerships that allow us to deliver Australian vocational qualifications in the Chinese market,” said Christopher Hogg, global business development manager of the institute, highlighting education as a key area of services trade collaboration between the two countries.
Over the years, CIFTIS has become a key platform that promotes global collaboration, encourages the exchange of advanced services, and creates shared opportunities for global businesses.
Norway’s national pavilion, featuring nine companies across sectors like health, nutrition and aquaculture, exemplifies how China’s changing consumption pattern is creating opportunities for foreign enterprises.
Henning Kristoffersen, commercial counselor of the Norwegian Embassy in China, noted the alignment between Norwegian offerings and rising Chinese health consciousness. “The Chinese consumers are very health-conscious. And for the products that we have in Norway, this is great,” he said, seeing “great opportunities” for Norwegian businesses to find partners and introduce products to Chinese consumers.
Andre Haspels, ambassador of the Netherlands to China, pointed to sports services as a vibrant area for cooperation, citing examples like collaborations in swimming safety and cycling infrastructure. “Sports, of course, is very important for health, mental and physical health,” he said, emphasizing the importance of cooperation in the health sector.
As Sheng noted, by deepening integration with global markets, strengthening industrial collaboration and expanding open cooperation in trade in services, “China will inject stronger momentum into global economic prosperity.”
Hashtag: #CIFTIS
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Media OutReach
From Mexico to Hong Kong, Jose Manuel Cervantes Sanchez is Building Bridges Through Media at CUHK
Hong Kong: A Strategic Hub for Global Media
Currently enrolled in CUHK’s Global Communication programme, Jose is part of a growing wave of international students choosing Hong Kong for its strategic role as a cultural and commercial gateway between East and West. Long fascinated by Asian culture and influenced by family ties to the city, he was drawn to its unique position as a bridge between cultures. “I wanted to become a local with time and create bridges between Mexico and Hong Kong,” he said.
A school adviser first introduced him to CUHK as a strong option, and while he also considered universities in Canada and the United Kingdom, Hong Kong remained his first choice. Receiving the CUHK University Admission Scholarship confirmed his decision.
Academic Excellence and Creative Exploration
Jose’s experience in the Global Communication programme has met his expectations and more. What stands out most to him are the creative courses, which give students hands-on access to professional media equipment and the freedom to experiment. “Being encouraged to explore creativity by some professors has led me to discover new sides of myself,” he noted.
Outside the classroom, Jose has embraced life in Hong Kong with enthusiasm. From cultural events and student society gatherings to exploring local food streets, he has found the city lively and inspiring. The campus MTR station also makes it easy to travel to Shatin, Hong Kong Island, and even the Shenzhen border, adding to the convenience of student life.
A Creative Career Taking Shape in Hong Kong
Looking ahead, Jose hopes to take part in a semester exchange and a media production internship to further strengthen his practical skills. His post-graduation plans remain open, with possibilities in both Mexico’s rapidly growing entertainment industry and Hong Kong’s dynamic market.
For international students considering their options, Jose’s message is clear: CUHK offers academic quality, financial support, and a valuable foothold in one of the world’s most dynamic cities.
CUHK’s Global Communication Programme
CUHK’s Global Communication programme prepares students for an evolving media landscape by combining communication studies with a guaranteed overseas exchange and a curriculum built around real-world experience.
- Cutting-Edge Facilities: Access to a 4K-UHD Virtual Set Studio, Digital Radio Studio, and VR Lab.
- Guaranteed Global Exchange: One semester at a partner university in Asia, Europe, or North America.
- Hands-On Learning: Real-world experience through journalism projects and overseas study tours.
- International Classroom: A 1:1 ratio of international to local students with all courses taught in English.
For more information about CUHK’s Global Communication programme, visit https://admission.cuhk.edu.hk/programme/gcomn/
Hashtag: #CUHK
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Media OutReach
Singapore’s Largest Pet Event Returns Bigger Than Ever with Singapore Pet Festival 2026
Featuring Cesar Millan’s Singapore Debut, Over 300 Exhibitors, 800+ Brands, International Competitions, and Four Halls of Pet Experiences
SINGAPORE – Media OutReach Newswire – 24 July 2026 – Pet lovers can look forward to the return of SG Pet Festival 2026, Singapore’s largest pet exhibition, happening from 31 July to 2 August 2026 at Marina Bay Sands Convention Centre, Halls A, B, C & D.
Spanning across four exhibition halls, this year’s festival promises its biggest edition yet, bringing together over 300 exhibitors representing more than 800 local and international brands. Visitors can expect an exciting three-day celebration filled with shopping, education, competitions, interactive experiences, exclusive launches, and entertainment for pets and their families.
“Singapore Pet Festival has always been about bringing the pet community together while creating opportunities for brands, businesses, and pet lovers to connect. As the festival continues to grow, we are committed to raising industry standards, supporting education, and introducing new experiences that benefit both consumers and businesses. This year’s festival is our biggest and most exciting edition yet, and we look forward to welcoming everyone to Marina Bay Sands,” said Angie Lim, Managing Director of Citrus Media.
Event Highlights
Shop, Save & Win
Visitors can enjoy:
- $30,000 worth of Cash Rebates & Lucky Draw Prizes
- Exclusive event-only product launches, promotions, and deals
- Official TikTok LIVE shopping sessions featuring exclusive festival promotions and participating exhibitors
- Complimentary Limited Edition Singapore Pet Festival Tote Bag (while stocks last)
- Complimentary themed photobooth print-outs for qualifying spenders
- Exclusive giveaways and brand activations throughout the festival
Singapore’s Largest Pet Marketplace
With over 300 exhibitors showcasing 800+ brands, visitors can explore the latest products and services for dogs, cats, birds, small animals, aquatics, and more.
A specially curated Food Street featuring 18 food booths will also offer a delicious selection of food, refreshing beverages, and indulgent desserts, giving visitors plenty of dining options throughout the festival.
International & Industry Highlights
Singapore Pet Festival continues to strengthen its position as a leading regional pet event by welcoming exhibitors and industry professionals from across Asia.
Highlights include:
- International exhibitors from across Asia, including the Japan Pavilion and Korea Pavilion
- Singapore’s first International Society of Canine Cosmetologists (ISCC) Grooming Certification & Competition
- The 8th TICA Cat Show, featuring pedigreed cats and renowned breeders
- National Dog Obedience Competition, featuring Singapore’s top obedience teams in a live showcase of skill and teamwork supported by Pets Enterprises & Traders Association Singapore (PETAS)
- International judging panels and industry experts
Dedicated Experiences for Every Pet Lover
Visitors can enjoy:
- A dedicated Hall D for Cats & Small Animals, showcasing curated brands, activities, and live animal displays, including birds, guinea pigs and chinchillas
- Interactive pet-friendly activities and experiences
- Exclusive themed pet photo shoot experiences
Education & Community
Beyond shopping, Singapore Pet Festival aims to educate and connect the pet community through:
- Educational talks, workshops, and live demonstrations
- Meet-and-greet opportunities with veterinarians, trainers, groomers, and industry professionals
- Animal welfare groups hosting on-site adoption drives, giving rescued animals the opportunity to find loving forever homes while promoting responsible pet adoption
- A platform connecting pet owners, businesses, and animal lovers across the region
Exclusive Media Preview
Ahead of the public opening, invited media representatives, content creators, VIP guests and industry partners will enjoy exclusive early access to Singapore Pet Festival 2026 during the VIP Preview Session on Friday, 31 July, from 10:00 AM.
The preview offers creators a first-hand shopping experience, early access to new product launches and exclusive deals, opportunities to create content before the crowds arrive, and networking with brands and fellow creators.
Hashtag: #clubpets #sgpetfestival #petevents #petexpo #petfair
https://www.clubpets.com.sg/
https://www.facebook.com/CLUBPETS
https://www.instagram.com/clubpets.sg/
https://www.tiktok.com/@clubpets
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About Singapore Pet Festival
Organised by Citrus Media, Singapore Pet Festival is Singapore’s largest pet exhibition, bringing together pet owners, businesses, brands, professionals, and animal lovers under one roof. Through education, innovation, community engagement, and meaningful collaborations, the festival continues to promote responsible pet ownership while supporting the growth of the regional pet industry.
About Citrus Media
Citrus Media Pte Ltd is a Singapore-based events and media company dedicated to connecting communities through innovative exhibitions, digital media, and lifestyle platforms. The company is the organiser of flagship events including Singapore Pet Festival (SGPF), Singapore Cat Carnival, Blissful One-Stop Wedding Show (BOWS), and operates the Clubpets ecosystem, comprising Clubpets Marketplace, VIPaws Membership Programme, and digital media channels. Citrus Media is committed to creating meaningful experiences that bring together consumers, brands, and industry partners.
Link: https://www.youtube.com/watch?v=SwgVyMKMj2M
Spectacular Mountain Scenery, Nature‘s Air Conditioner
From the dazzling urban energy of Guiyang’s Qingyun Market to the starry nightscape of Xijiang Qianhu Miao Village, and from the majestic Huangguestu Waterfall to the sky-high Huajiang Canyon Bridge—the “world’s highest bridge”—every corner of Guizhou is a masterpiece worth pausing for.
“Guizhou’s summer feels like natural air conditioning,” shared a young Vietnamese travel influencer. “The seamless blend of daytime nature and vibrant city life made our journey incredibly exciting and fulfilling”
Link: https://www.guizhoutravel.com/feature/list
Immersive Culture & Play your way Through Guizhou
During their trip, the influencers dressed in exquisite traditional Miao costumes for stunning social media photos against the backdrop of historic wooden stilt houses. They also explored urban landmarks like Qingyun Market and Colorful Guizhou Town, experiencing the fusion of local heritage and modern trends amidst neon lights and bustling night markets. Food-wise, local delicacies like sour fish soup, beef rice noodles, and Siwawa (veggie wraps) continuously delighted their palates, offering a perfect mix of cultural depth and trendy adventures.
Pack your bags and go: Effortless Travel to Your Next Getaway
With direct flights now operating from Hanoi and Ho Chi Minh City to Guiyang—taking just over three hours—traveling to Guizhou has never been easier. Supported by China’s 240-hour visa-free transit policy and a safe, welcoming environment, Guizhou is becoming the ideal and ultimate “summer escape” destination for young Vietnamese travelers.
Guizhou is actively building a world-class tourism product system tailored for the international market, centering on the core themes of “Summer Escape + Eco-tourism + Cultural Experience.”
Pack your bags this summer and embark on your own adventure to mystical Guizhou!
Discover more of mystical Guizhou: www.guizhoutravel.com
Hashtag: #Guizhou #Vietnam #SummerEscape
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