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Family Offices in Asia Pacific Prioritize Next-Gen Education Amidst Wealth Transfer, Demonstrate Proactive Response to Market Volatility: Citi Wealth 2025 Survey Reveals
– Demonstrating proactive response to market volatility and strong optimism for portfolio returns, with a significant portion expecting returns over 5% for the year.
HONG KONG SAR /SINGAPORE – Media OutReach Newswire – 16 September 2025 – Citi Wealth today released its 2025 Global Family Office Report, offering a rare glimpse into the thinking and behaviors of some of the world’s most sophisticated investors, including the dynamic trends in the Asia Pacific (APAC) region. The report was compiled by Citi Wealth’s Global Family Office Group, which works with over 1,800 family offices worldwide.
Amid trade policy uncertainty, geopolitical tensions and technological transformation, this flagship publication explores issues such as investment sentiment, portfolio actions and operational best practices. Its findings are drawn from an annual survey, in which a record 346 family office respondents from 45 countries participated – with 29% from APAC. Conducted in June and July 2025, the survey sheds light on how expectations and strategies have changed since the U.S. tariff announcements earlier this year, and highlights APAC family offices as proactive leaders in internationalization and next-generation wealth education.
“These are exciting times for family offices worldwide,” comments Hannes Hofmann, Head of Citi Wealth’s Global Family Office Group.” These sophisticated clients are finding new ways to address their families’ ever-increasing expectations. Our 2025 report highlights how they are refining priorities, reimagining their operations and seeking to build resilient portfolios. We are proud to partner with them, drawing upon Citi’s global reach and deep resources to help them seize potential opportunities and achieve their ambitious goals.”
Within APAC, key themes that emerged from this year’s survey include:
- Top Concerns: Survey respondents highlighted trade disputes (61%) and U.S.-China relations (53%) as their primary concerns related to investment strategies.
- Bullish Outlook: A strong majority (83%) of APAC family offices anticipate portfolio returns above 5% this year.
- Strategic Investment Shifts: Asia Pacific family offices responded more vigorously to the tariff turmoil than global counterparts, leading the way in allocating to perceived defensive asset classes (39%), geographies (22%) and sectors (17%).
- Strong Internationalization: Families from APAC were among the most international, with 76% having a global footprint.
- Preparation for the Next-Generation: The region leads with 43% of wealth under second-generation control, indicating a maturing market. Opportunities for education about family wealth (73%) were most common, which may relate to the upcoming wave of wealth transfers between first and second generations.
- Gaps in Technology Adoption: 44% of respondents lack cybersecurity offerings, highlighting a potentially urgent area for development.
“The 2025 report clearly signals a new era for family offices in Asia Pacific,” says Bernard Wai, Asia Pacific Head of Citi Wealth’s Global Family Office Group. “We are seeing a proactive and highly confident approach to investment, particularly in public equities, coupled with a commendable dedication to nurturing the next generation of wealth stewards and embracing a global outlook. This region is truly setting the pace for wealth management evolution, and Citi Wealth remains deeply committed to supporting their continued growth and strategic development.”
Globally, key themes that emerged from this year’s survey include:
- Staying Resolute: Asset allocations were largely held steady, with family offices making fewer shifts than last year, pending greater clarity on trade policy. Among those implementing changes, bullish moves predominated. Private equity saw the most positive activity.
- Optimistic Outlook: Family offices expressed optimism about 12-month portfolio returns, despite limited consensus about which asset classes might drive performance. Potential U.S. deregulation, interest rate cuts and advances in artificial intelligence may explain positive sentiment.
- Active Response to Market Volatility: U.S. tariff announcements triggered swift, calculated adjustments to bolster portfolio resilience, with 39% of family offices favoring active management. They also pivoted toward perceived defensive asset classes and geographies as well as hedging strategies.
- Strong Commitment to Direct Investments: Seventy percent of respondents said they were engaged with direct investments. Of those, four out of ten said they had increased or significantly increased their activity in the last year, suggesting confidence in their ability to select deals that drive returns.
- Geopolitical Concerns: Global trade disputes emerged as a top concern (60%) for family offices, followed by U.S.-China relations (43%) and a resurgence of inflation (37%). Geopolitical tensions and government initiatives to attract capital are fueling interest in asset location and a re-evaluation of jurisdictions.
- Professionalization Gaps: While family offices have made progress in professionalizing their investment function, more improvement is needed in operational risk management, cybersecurity and leadership succession planning.
- Outsourcing Services: To manage their growing responsibilities in a cost-efficient manner, many family offices are considering external suppliers, but with decision-making authority largely remaining in-house.
- Advancing AI Deployment: The proportion of respondents mentioning they had deployed AI has doubled since last year, particularly in the automation of operational tasks and investment analytics. However, full integration will take time.
“Family offices globally remain highly focused on direct investing, as they seek exposure to the key transformative technologies of tomorrow and attractively valued companies across sectors,” says Dawn Nordberg, Head of Integrated Client Engagement for Citi Wealth. “We have a specialist team that works alongside colleagues from Citi’s world-class investment bank. Our mission is to enable our sophisticated family office clients to access proprietary private capital raises, asset divestitures, and thought leadership across industries and geographies to support their direct investing.”
About the Survey
This year’s survey was initiated during Citi Wealth’s tenth annual Family Office Leadership Summit in June 2025. The event was attended by over 150 family office leaders from more than 25 countries, with an average family net worth of $3.8 billion. The 56-question survey was subsequently opened to the wider population of family office clients globally.
About the Global Family Office Group
Citi Wealth’s Global Family Office Group serves single family offices, private investment companies and private holding companies, including family-owned enterprises and foundations, around the world. The team offers clients comprehensive private banking and advisory services, institutional access to global opportunities and connections to a community of like-minded peers.
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About Citi
Citi is a preeminent banking partner for institutions with cross-border needs, a global leader in wealth management and a valued personal bank in its home market of the United States. Citi does business in more than 180 countries and jurisdictions, providing corporations, governments, investors, institutions and individuals with a broad range of financial products and services.
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MSIG Hong Kong’s 2025 Claims Report Reveals Growth in Claims Settlement Ratio for Fifth Consecutive Year and Spotlights Award-Winning Travel Insurance Offerings
Launched market-first Door-to-Door Luggage Repair Service for Travel Insurance customers
HONG KONG SAR – Media OutReach Newswire – 28 July 2026 – MSIG Insurance (Hong Kong) Limited (“MSIG”) today published its 2025 Claims Report, highlighting a fifth consecutive annual rise in its claims settlement ratio since 2020, strong performance across key classes, and new customer-focused travel innovations.
In 2025, MSIG honoured HK$359 million in claims in Hong Kong and Macau and achieved a 94.7% claims settlement ratio, up from 91.1% in 2020, reflecting the insurer’s sustained commitment to extraordinary claims service and role as a trusted partner. Employees’ Compensation Hong Kong recorded a 99.87% settlement ratio, followed closely by Helper (97.57%) and Travel (96.27%).
This year’s report shows significant progress in its customer-first approach – with an over 11% year-on-year increase in compliments received from customers, as well as 100% of the insurer’s 2025 Google reviews being 5-star rated.
Philip Kent, Chief Executive Officer of MSIG Hong Kong, said: “In a year of rapid change, our teams have stayed close to our customers and continued to put forward products and services that have truly helped when it mattered most. That’s what a customer-first mindset is all about and the results are clear from this year’s claims report. From innovative travel protection to extraordinary claims servicing, we continue to invest in bringing unique-to-market product features to our customers as their trusted partner, and are fully committed to further enhancing our service experience to deliver the assurance they need at every stage of their life journey.”
MSIG’s innovations in Travel Insurance also earned notable industry recognition in 2025 and 2026, reinforcing the strength of the offerings and the value they are delivering to customers:
- Won the Travel Insurance category at the 10Life 5-Star Insurance Awards 2026
- Top 3 Finalists in “Most Innovative Product/Service Award (General Insurance)” at the Hong Kong Insurance Awards 2025
New Travel Insurance services
In April 2025, MSIG launched two travel services designed to make support faster and more seamless. The market-first Door-to-Door Luggage Repair Service completed 135 luggage repair requests from April to December 2025, equal to 16% of all luggage damage claims, while Overseas Medical Teleconsultation simplifies access to care while travelling abroad. These new services reflect innovation in an area where customers value convenience, speed and reassurance.
MSIG built on that momentum in October 2025 with upgraded Travel Insurance products that added new benefits, including Cancellation of Journey for Any Reason. The enhancement gives travellers greater flexibility and strengthens MSIG’s position in a critical category where expectations are rising around responsive, real-world protection.
Beyond travel, the report highlights a wide range of cases of MSIG’s broader focus on customer-centred claims service across personal and commercial lines – demonstrating a commitment not only to efficient claims handling, but also to helping customers navigate disruption and move forward.
Hashtag: #MSIG
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About MSIG Insurance (Hong Kong) Limited (“MSIG”)
MSIG is a wholly owned subsidiary of Mitsui Sumitomo Insurance Co Ltd and a member of the MS&AD Insurance Group, Asia’s leading general insurance brand with presence in 50 countries and regions globally. The Group is amongst the world’s top 10 insurance groups based on gross revenue and one of Japan’s leading insurers with A+ Stable credit rating. With over 40,000 employees world-wide, MSIG is represented in all ASEAN markets as well as in Australia, New Zealand, Hong Kong, Mainland China, Korea, India and Taiwan.
MSIG has been providing general insurance solutions to customers in Hong Kong for more than 170 years, dating as far back as 1855. We offer a wide range of solutions and services through an extensive distribution network including agents, brokers, and strategic partnerships with leading banks as well as growing collaborations with digital and consumer platforms.
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Swiss-Belhotel International Expands Bali Portfolio with the Soft Opening of The 5-Star Ashva Swiss-Belresort Ubud Bali
The launch reflects the group’s unwavering confidence in Bali’s resilient luxury tourism segment. Designed to meet the evolving preferences of modern travelers, Ashva Swiss-Belresort Ubud Bali brings sophisticated international hospitality standards to a sanctuary engineered for multi-generational family bonding, couples’ retreats, and immersive, experience-focused stays.
Sudharman Shetty, President Director of PT Ratna Forever Hospitality, stated:
“The development of Ashva Swiss-Belresort Ubud Bali represents a strategic step in expanding our hospitality business while supporting the growth of quality tourism in Ubud. We believe that Ubud’s natural beauty, cultural heritage, and unique attractions can be combined with international service standards to create a destination with strong value and long-term sustainability. Through the presence of the Swiss-Belresort brand, we hope Ashva will grow into a preferred resort choice for both domestic and international travellers, while also making a positive contribution to the local community and economy,” said Sudharman Shetty, Founder & Owner of Ratna Forever Hospitality.”
Gavin M. Faull, Chairman and President of Swiss-Belhotel International, added: “Indonesia continues to be a cornerstone of our global expansion vision. This development not only reflects the deep trust of our partners at PT Ratna Forever Hospitality in our balanced approach to guest comfort and operational excellence, but it also underscores our strong confidence in the market—particularly within the high-growth segment of travelers seeking spacious, lifestyle-oriented resort experiences.”
Developed with a contemporary yet culturally rooted resort concept, Ashva Swiss-Belresort Ubud Bali features 90 beautifully appointed guestrooms and suites, alongside 4 exclusive wooden pavilions. Accommodations range from a generous 40 to 106 square meters, perfectly catering to families and groups. Select premium room and suite tiers elevate the stay experience with private heated plunge pools and smart in-room technology.
The culinary landscape introduces diverse dining destinations, including Giwangkara All Day Dining and the renowned Udupi Multi-Cuisine Restaurant, which boasts a strictly separated, dedicated kitchen section for pure vegetarian preparation.
The resort’s striking architectural centerpiece is a terraced swimming pool concept, designed with cascading water elements and a Petanu Pool Bar overlooking Ubud’s layered natural landscape. To accommodate business and celebratory milestones, the property features a grand ballroom, versatile meeting spaces, and scenic outdoor areas beautifully tailored for weddings and social events.
Ilkin Ilyaszade, Senior Vice President – Operations and Development, Indonesia at Swiss-Belhotel International, commented: “As we actively strengthen our footprint across key hubs in Indonesia, Bali remains an essential, highly resilient destination with exceptional growth potential. The soft opening of Ashva Swiss-Belresort Ubud Bali directly supports this trajectory. Beyond creating vibrant leisure experiences, our comprehensive facilities and scenic setting are strategically positioned to capture the rising demand for premium corporate meetings, weddings, and high-profile social events.”
During the soft opening phase in July and August 2026, guests can take advantage of exclusive introductory rates before the resort transitions to its grand launch in September. To discover a new expression of refined living or to secure reservations, please visit ashvaswiss-belresort.com.
SBEC Loyalty Programme: Enjoy 10%–35% OFF on Rooms, Dining, and other services at 165+ hotels globally by becoming an SBEC loyalty member. Sign up for FREE and enjoy instant benefits through the Swiss-Belhotel International App—available in the App Store and Google Play Store.
Hashtag: #SwissBelhotelInternational #UbudResort #5StarResort #IndiaMarket #WellnessResort
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About Swiss-Belhotel International
Swiss-Belhotel International operates in 20 countries, managing 165+* hotels, resorts, and projects across New Zealand, Australia, Indonesia, Asia, the Middle East, Africa, and Europe, with regional offices in Hong Kong, New Zealand, Australia, China, Indonesia, UAE, the Philippines, Vietnam, Malaysia, and Thailand. Committed to delivering world-class hospitality, the group also offers the Swiss-Belexecutive Card (SBEC), a loyalty program providing many benefits, discounts from 10% to 35% on rooms, dining, and other services, plus priority check-in, complimentary upgrades, and late check-out. No collecting points, no waiting for redemption, with the free-to-join Green Global tier, members can enjoy instant discounts from their first stay! Book stays and access special offers tailored for SBI guests and SBEC members through the Swiss-Belhotel International App – available in App Store and Google Play Store. Stay connected with us on Facebook, Linkedin, Instagram, and 
TikTok for the latest updates and exclusive benefits. Visit swiss-belhotel.com for more information.
*Numbers may fluctuate
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Nota Sign Integrates with Hong Kong’s iAM Smart, Enabling One-Stop Account Opening, Employee Onboarding and Contract Signing for Businesses and Residents
As Hong Kong continues to advance its digital government infrastructure, iAM Smart has become an important gateway connecting public services with digital commercial services. By the first quarter of 2026, the iAM Smart mobile application had recorded more than 10 million cumulative downloads and connected users to over 1,400 online services and electronic forms provided by government departments, public organisations and private institutions.
Through its integration with this digital identity ecosystem, Nota Sign has further strengthened its local digital signing capabilities in Hong Kong.
Designed to support electronic signature and data privacy requirements in more than 100 countries and regions, Nota Sign complies with major international regulatory frameworks, including the EU eIDAS Regulation, the US ESIGN Act, Hong Kong’s Electronic Transactions Ordinance and the GDPR.
The platform has completed ISO/IEC 27001 and ISO/IEC 27701 certifications, as well as SOC 2 Type I and Type II audits. It supports local digital identity systems in markets including Hong Kong and Singapore and operates data centres in key regions worldwide to meet data localisation requirements, fulfilling its commitment to “Sign with Global Trust.”
Through its deep integration with iAM Smart, Nota Sign enables both corporate and individual users to complete trusted identity verification and legally valid digital signatures using their iAM Smart accounts.
The integration connects Nota Sign directly with Hong Kong’s official digital identity infrastructure and further embeds the platform into the city’s digital government ecosystem. It provides government organisations, businesses and individuals in the Greater Bay Area, particularly those in Hong Kong, with a safer, more efficient and standardised one-stop digital signing solution.
Developed by the Government of the Hong Kong Special Administrative Region, iAM Smart is a one-stop digital identity authentication platform. Its compliant digital signing framework is established in accordance with Hong Kong’s Electronic Transactions Ordinance.
The platform serves as a key gateway through which Hong Kong residents and businesses access digital government and commercial services. It provides trusted identity verification, encrypted security and fully traceable records and is widely used across public service applications, commercial transactions and identity verification scenarios.
The integration brings together the core capabilities of iAM Smart and Nota Sign. Hong Kong users can authorise access to Nota Sign with one click using their iAM Smart accounts, eliminating repeated registration and data entry and significantly simplifying identity verification during cross-border signing processes.
Users can also verify their identities through iAM Smart and use Nota Sign to sign contracts, commercial documents and official records online. Data is encrypted throughout the process, all actions are recorded and signing activities remain fully traceable, helping ensure that the resulting signatures meet applicable legal and regulatory requirements.
For users, the integration between Nota Sign and iAM Smart creates a more convenient and trusted digital signing experience for both businesses and individuals.
Whether handling local transactions in Hong Kong, collaborating across the Guangdong-Hong Kong-Macao Greater Bay Area or conducting cross-border commercial activities, users can reduce repeated identity checks, paper document circulation and in-person procedures, improving both operational efficiency and the overall digital service experience.
Nota Sign supports a wide range of high-frequency signing scenarios, including business operations, financial services, human resources, commercial collaboration and personal affairs. Typical applications include the following:
Nota Sign can be used for local Hong Kong business activities and cross-border collaboration across the Greater Bay Area, including supply chain coordination, procurement transactions and service partnerships.
Businesses can initiate cooperation agreements, procurement contracts, service agreements, supply chain reconciliation confirmations and other commercial documents through Nota Sign.
Signatories can then use iAM Smart to complete identity authentication and digital signing, improving business collaboration efficiency and delivering a smoother signing experience.
For cross-regional employment, businesses can initiate online signing processes for offer letters, employment contracts, confidentiality agreements, non-compete agreements and overseas or cross-border assignment documents.
Employees can authenticate their identities and sign digitally through iAM Smart, allowing onboarding documentation to be completed entirely online. This reduces the costs associated with manual identity verification and paper document circulation while improving the efficiency of human resources management.
Nota Sign can support digital processes involving account opening, insurance applications, wealth management and corporate services.
Businesses can embed iAM Smart’s identity authentication capabilities into Nota Sign signing workflows. Once customers have completed identity verification, they can immediately sign account-opening agreements, authorisation documents, service agreements and other materials.
This reduces repeated authentication and duplicate data entry, providing customers with a smoother and more efficient online service experience.
Hong Kong residents can use iAM Smart to verify their identities and sign digitally when entering into tenancy agreements, granting personal authorisations or handling cross-border mandates.
Users no longer need to repeatedly enter their identity details or attend multiple in-person verification appointments. This improves the efficiency of a wide range of digital processes and makes signing more convenient and intuitive.
Huang Xiang, Founder and CEO of Fadada, said that the integration with iAM Smart represents an important strategic step in Nota Sign’s continued development in the Guangdong-Hong Kong-Macao Greater Bay Area. It also strengthens the platform’s local compliance service ecosystem and regional service capabilities.
Nota Sign previously established a partnership with Digi-Sign, the first commercial recognised certification authority under Hong Kong’s Tradelink.
Overseas users who do not have an iAM Smart account can use Tradelink iD-One, together with passport-based electronic Know Your Customer verification, to complete identity verification and apply for a digital certificate.
Following the integration with iAM Smart, Hong Kong residents can now complete identity authentication and digital signing directly through their iAM Smart accounts.
These two identity verification channels serve different user groups and further strengthen Nota Sign’s identity authentication network in Hong Kong.
Looking ahead, Nota Sign will continue to leverage its mature cross-border signing technology and compliance framework to provide reliable digital signing infrastructure for Chinese enterprises expanding overseas, Hong Kong and Macao businesses entering the Chinese mainland, and cross-border industrial collaboration across the Greater Bay Area.
Through these capabilities, Nota Sign aims to establish a leading cross-border electronic signing platform rooted in the Greater Bay Area and serving organisations worldwide.
Nota Sign is Fadada’s global electronic signature platform. It is designed to support electronic signature and data privacy requirements in more than 100 countries and regions and complies with regulatory frameworks including the EU eIDAS Regulation, the US ESIGN Act, Hong Kong’s Electronic Transactions Ordinance and the GDPR.
The platform integrates with dozens of recognised overseas certification authorities and provides electronic signature solutions at multiple assurance levels.
Nota Sign has completed ISO/IEC 27001 and ISO/IEC 27701 certifications, as well as a SOC 2 Type I audit. It operates data centres in key regions worldwide to meet data localisation requirements and supports localised signing services such as Singapore’s Singpass.
The platform has also introduced a GxP-compliant electronic signature solution designed to meet international regulatory requirements, including FDA 21 CFR Part 11 and EU Annex 11.
Powered by a legal-specific large language model, Nota Sign provides artificial intelligence capabilities such as intelligent contract review and multilingual document comparison.
It also supports integration with mainstream enterprise systems, including Salesforce and SAP, significantly shortening cross-border signing cycles and helping businesses “Sign with Global Trust.”
Fadada
www.notasign.com
ze****@****da.com
Hashtag: #FaDaDa #NotaSign
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