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COMEX 2025 Targets Over USD $320 Million in Deals as Oman Showcases Digital Future
“This is the biggest and most important event in Oman when it comes to trade, investment and business,” said Amr Baabood, CEO of the Arabian Research Bureau and organiser of the show.
“We are focused on the future: digital transformation, artificial intelligence, and the technologies that will drive economic growth.”
Record International Participation
More than 35 countries are taking part, with government agencies, private companies, universities and start-ups presenting innovations in Artificial Intelligence (AI), blockchain, fintech, cybersecurity, logistics, and digital government services.
Live-streamed sessions also enabled a global audience to follow key discussions with nearly 60 Omani government entities highlighting progress toward the nation’s Oman Vision 2040 master plan.
“They’re demonstrating what has been achieved and how public–private partnerships can help realise our big vision,” Baabood noted.
This was conceded by his Marketing Director, Huzaifah Ubaid Khan, who highlighted the show’s scale and strategic focus:
“Our main theme is driving investment in tech with Oman, and we’ve built the event around five key growth ecosystems—digital transformation, AI and cybersecurity, e-sports and gaming, agriculture technology, and banking and fintech—all aligned with Oman Vision 2040,” he said.
“With nearly 400 exhibitors overall, and an expected 100,000 visitors, COMEX has become the platform where investors, innovators and policymakers connect.
“Oman’s historic trade links with Asia—from Malaysia and Singapore to Indonesia—make this the right time for Southeast Asian companies to explore opportunities here.”
Khan also pointed to firsts that reflect the exhibition’s growing clout: a major China pavilion, strong GCC representation, and even an Oman Air aircraft carrying the COMEX logo—a national first.
“We’ve taken bold steps in marketing and partnerships this year, and the response has been incredible,” he said.
Technology for Every Sector
Dedicated zones covered government e-services, banking and fintech, insurance technology, cybersecurity, and advanced logistics.
Exhibitors showcased everything from telemedicine platforms and health-tracking apps to next-generation shipping and aviation monitoring systems.
“Oman is globally recognised for its strong cybersecurity framework,” Baabood said.
“We have the world’s leading companies here, ensuring data is as safe as possible.”
A Gateway for Asia and Beyond
Baabood also highlighted opportunities for Southeast Asian businesses—particularly from Malaysia, Singapore, Indonesia and the Philippines—to collaborate with Omani counterparts.
“Oman’s location makes it a natural hub for the GCC, Africa and Europe,” he explained.
“Asian countries lead in technologies such as semiconductors. We invite their companies to set up here and serve the wider region.”
Sustainability and Green Energy
Sustainability was also central to the show with Oman investing heavily in green hydrogen and renewable energy.
Major companies at COMEX also demonstrated how digital tools—from drones to smart tracking—can cut environmental impact.
“Digital transformation is not just about technology,” Baabood stressed.
“It’s about people, skills and mindset.”
Youth and Teamwork
Despite his own youth, Baabood credits COMEX’s success to a “young, energetic team—most of them under 28 years old—and the strong support of experienced partners.”
“Age is not a factor when everyone works together toward a common vision,” he said.
Cybersecurity Front and Center
Among the standout participants at COMEX was Dreamlab Technologies, unveiling a suite of locally developed cybersecurity tools aimed at strengthening digital sovereignty across the Middle East and beyond.
“We are proud to present advanced solutions built in Oman by Omani professionals,” said Mohammed Al Mamari, General Manager of Business Development.
“From our base in Muscat we are driving innovation that serves not only the Middle East but also international markets, making Oman a regional hub for cybersecurity solutions.”
Government Innovation on Display
Highlighting the public sector’s role, Sultan Al Subhi, representing Oman’s Ministry of Culture, Sports and Youth, showcased an eight-week national hackathon that recently earned a Guinness World Record for the longest digital government transformation project.
“We opened 28 real-world challenges to anyone—regardless of age or nationality—and were amazed by the creativity,” Al Subhi said.
“COMEX is the perfect platform to reveal these solutions because it brings the private sector, public sector and international innovators together under one roof.”
Among the ministry’s prototypes are a multiplayer online version of traditional Omani games, a sports-complex maintenance platform, and Melody, a new social network and credentialing system for musicians.
“We offer partners a safe sandbox to pilot technology live, plus access to Middle Eastern culture and markets,” Al Subhi added.
Palestinian Tech Gains Momentum
First timers at COMEX, Technology for Youth and Jobs Project (TechStart) which aims to increase economic opportunities for IT service firms in the West Bank and Gaza, brought 18 pioneering Palestinian IT firms ranging from semiconductor innovators to cybersecurity specialists.
“In just the first two days, three of our companies signed MOUs or contracts with partners here in Oman—something almost unheard of at exhibitions like these,” said Feras Nasr, who co-leads the initiative with Farah J Said.
“Our goal is to help Palestinian IT companies build capacity, secure market access and attract investors,” Farah added.
“We see strong future opportunities in Southeast Asia—in Malaysia, Singapore and Indonesia—where the interest in Palestinian technology and the openness to collaboration are very encouraging.”
Looking Ahead
Moving forward, Amr Baabood envisions COMEX continuing to grow in both scale and quality.
“It’s about the value and results for everyone—whether they come to learn, network, invest or simply experience Oman’s hospitality,” he said.
“Our goal is to drive the nation’s digital economy from 2 percent to 10 percent of GDP and position Oman as one of the world’s most advanced, connected nations.”
Hashtag: #COMEX2025
The issuer is solely responsible for the content of this announcement.
The Taiwan-born pet mobility brand opens its first SoHo pop-up inside Flying Solo, bringing its Nordic-designed pet stroller collection to the heart of New York City.
NEW YORK, USA – Media OutReach Newswire – 02 April 2026 – FikaGO, the design-led pet mobility brand recognized across Asia and Europe, has opened its first New York City pop-up store inside Flying Solo in SoHo. The opening marks a deliberate move for a pet brand into one of the world’s most competitive retail districts.
Since entering the online American market in 2025, FikaGO has built a growing community of pet parents who see their animals as a central part of everyday life. Positioned as lifestyle essentials rather than conventional pet gear, FikaGO’s range of products is designed for people who want the best for their fur babies.
“We’ve always believed that pet products should not only be functional, but also beautifully integrated into everyday life.” — Eric Guu, Co-founder, FikaGO
SoHo was a considered choice: Flying Solo, with locations in New York and Paris, is known for championing independent design with a distinctly global sensibility.
The pop-up showcases FikaGO’s auto-folding Free To Go 2 in Sandy Beige, the brand’s bestselling product. All FikaGO’s products are manufactured using eco-friendly fabrics made from recycled materials, reflecting a commitment to sustainability. This includes their large-capacity Agile 2 pet strollers to their airline-approved Truffle carriers and the heavy-duty Kross pet wagon.
“Launching in SoHo is a meaningful milestone for us; it allows customers to truly experience the quality, design, and intention behind every FikaGO product.” — Eric Guu, Co-founder, FikaGO
As pet ownership rises globally, particularly among urban millennials and Gen Zs, demand for products that combine functionality, design, and lifestyle integration continues to grow. FikaGO was built for precisely this moment, and SoHo is precisely where that moment lives.
Visit the FikaGO pop-up at Flying Solo, 419 Broome Street, New York, or explore the full collection at https://us.fikago.com/.
Hashtag: #FikaGO #petmobilitybrand #petstroller #petcarrier #petwagon #petkennel #petbiketrailer
https://us.fikago.com/
https://www.facebook.com/FikaGO.US
https://www.instagram.com/fikago_us/
YouTube: 
https://www.youtube.com/@fikago5910
The issuer is solely responsible for the content of this announcement.
About FikaGO
FikaGO is a pet mobility brand founded in Taiwan, dedicated to crafting products that blend functionality, comfort, and modern aesthetics. With a presence across Asia and growing reach in Europe and the U.S, FikaGO is redefining everyday experiences between pets and their humans.
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Lee Kum Kee Celebrates Culinary Excellence at the Historic Hong Kong Debut of Asia’s 50 Best Restaurants 2026
From 23-25 March, Lee Kum Kee brought together top chefs, diverse cultures and industry communities through a range of thoughtfully curated experiences, bringing authentic Asian flavours to the global stage. As well as reaffirming the brand’s Asian roots and international perspective, its involvement reflected an enduring commitment to preserving culinary heritage and driving gastronomic innovation.
“Asian Flavour Duet“: A Culinary Journey Through Heritage and Innovation
Helping to build momentums for this year’s awards, Lee Kum Kee collaborated with Vicky Cheng, the acclaimed Executive Chef and owner of WING, to co-create the “Asian Flavour Duet”, a Hong Kong-style late-night supper party on 24 March. Hosted at two Hong Kong culinary landmarks, the experience unfolded in two chapters – “Paying Tribute to Heritage” and “Innovative Fusion” – and invited guests to explore the limitless possibilities of Asian flavour.
The evening began at the century-old Lin Heung Lau teahouse, a space filled with nostalgia and memories for generations of Hong Kongers. Chef Vicky reinterpreted classic Hong Kong late-night dishes using signature Lee Kum Kee sauces, while guests were immersed in the warmth of the historic venue.
The celebration then moved to Medora, Chef Vicky’s Western dining space, where an “Innovative Fusion” was revealed. He showcased his modern culinary philosophy by incorporating Lee Kum Kee sauces with contemporary techniques to create bold, unexpected dishes. Guests also enjoyed specially crafted cocktails infused with Lee Kum Kee sauces, alongside a delightful yet refined sauce-inspired gelato, demonstrating a harmonious interweaving of savoury, umami, sweetness and spice.
The multisensory journey seamlessly blended tradition with innovation, exploring the future of cuisine while highlighting Lee Kum Kee’s role as a global gateway to Asian culinary culture.
At the event, Dodie Hung, Executive Vice President – Corporate Affairs at Lee Kum Kee, commented, “Tonight, we are honoured to celebrate Hong Kong’s late‑night food culture with Chef Vicky and the global culinary community. From the legacy of Lin Heung Lau to the forward‑looking spirit of Medora, we are proud to be part of the creative journey and help showcase the depth of Asian flavours on the world stage.”
Celebrating a Gastronomic Brilliance with the Highest Climber Award Sponsored by Lee Kum Kee
During the awards ceremony on 25 March, Lee Kum Kee’s booth showcased a range of the brand’s acclaimed classic sauces and innovative products. Guests sampled specially crafted bites featuring Lee Kum Kee sauces, engaging directly with the flavours and techniques that have made the brand a trusted partner in both home and professional kitchens worldwide.
As part of the evening’s celebration of the region’s most exceptional culinary talents, the Highest Climber Award sponsored by Lee Kum Kee was presented to Lamdre in Beijing by Chef Park from Atomix (No.1 in North America’s 50 Best Restaurants 2025). Lambre was applauded for its pioneering plant-based dining space that promotes healthy, sustainable living while honouring Chinese biodiversity in its menus.
In addition, WING, led by Chef Vicky, achieved an impressive second place in 2026 Asia’s 50 Best Restaurants list. The restaurant had also previously ranked No. 11 on The World’s 50 Best Restaurants list in 2025, underscoring its continued international acclaim.
Building the Future Together: Deepening Global Partnerships
With the success of this prestigious awards ceremony in Hong Kong, China, Lee Kum Kee looks forward to deepening its collaboration with leading talents in the global culinary community. By continuing to champion Asian flavours and foster meaningful dialogue and exchange, the brand will continue to bring the spirit of Asian cuisine to kitchens and dining tables around the world.
Hashtag: #LeeKumKee #LKK
The issuer is solely responsible for the content of this announcement.
About Lee Kum Kee
Lee Kum Kee is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee’s range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create and delight. Headquartered in Hong Kong, China and serving over 100 countries and regions, Lee Kum Kee’s rich heritage, unwavering commitment to quality, sustainable practices and “Constant Entrepreneurship” combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit www.LKK.com.
About Asia’s 50 Best Restaurants
Launched in 2013, Asia’s 50 Best Restaurants aims to showcase the outstanding achievements and diverse culinary landscape of the region. The list is determined by the Asia’s 50 Best Restaurants Academy, a panel of over 350 culinary experts from across Asia who vote independently based on their specialised knowledge of the local dining scene. The Asia’s 50 Best Restaurants series includes the awards ceremony and list announcement, creating a premier networking platform for restaurateurs, media, seasoned travelers and culinary connoisseurs to celebrate the exceptional service, passion and talent in the dining industry.
- Herbert Vongpusanachai takes on the role of Senior Vice President for Commercial for the region, effective April 1, 2026
SINGAPORE – Media OutReach Newswire – 2 April 2026 – DHL Express, the world’s leading international express service provider, has appointed Herbert Vongpusanachai as Senior Vice President, Commercial for Asia Pacific, effective April 1, 2026. Herbert, who currently serves as Managing Director for DHL Express Thailand & Indochina, will be based in Singapore for his new role.
Herbert brings more than two decades of leadership experience within DHL Express, having successfully helmed multiple key markets across the region. He first joined the company in 2003 as Managing Director for Thailand & Indochina, later taking on leadership of Singapore in 2008, followed by Hong Kong & Macau in 2016. Since returning to lead Thailand & Indochina in 2020, he has driven sustained year‑on‑year profitable growth, transforming the cluster into one of the region’s key engines of expansion.
“Herbert has an exceptional track record of delivering strong business results while nurturing highly engaged teams across diverse markets. His deep understanding of our customers, collaborative leadership style, and ability to unearth opportunities in complex environments make him the ideal leader to drive our commercial agenda for Asia Pacific. I am confident that under his guidance, we will continue to accelerate sustainable growth across the region,” said Ken Lee, CEO for Asia Pacific, DHL Express.
In his new regional role, Herbert will shape and accelerate the commercial strategy for DHL Express across Asia Pacific by working with other functions to assess new sectors, routes and trade lanes with high potential for growth. He will focus on deepening customer engagement and supporting their expansion, while driving sustainable volume growth and advancing the adoption of new technologies to enhance commercial execution across markets. With his extensive country expertise and people‑first leadership style, Herbert is well‑positioned to support both regional and country teams in raising commercial performance to new levels.
“Asia Pacific remains an important anchor in global trade as seen in the latest DHL Global Connectedness Report, and this indicates the unwavering role of logistics to facilitate the flow of goods. With the newly introduced Heavyweight Express solution, which enables customers to ship heavyweight shipments with speed, certainty and reliability, I look forward to working alongside our talented teams to contribute to shaping the next chapter of DHL Express’s commercial success,” said Herbert Vongpusanachai, Senior Vice President – Commercial for Asia Pacific, DHL Express.
The latest DHL Global Connectedness Report shows that the region remains a major anchor of global commerce, with multiple economies rising in global connectedness rankings and Southeast Asia firmly establishing itself as a fast‑growing trade corridor. This also mirrors one of DHL Group’s strategies to better support 20 markets globally to accelerate growth; eight of them rest in Asia Pacific – underscoring the region’s critical role in DHL’s global network. As trade flows diversify and intra‑Asia integration deepens, this leadership appointment further strengthens DHL Express’s position in Asia Pacific.
Hashtag: #DHL
https://group.dhl.com/en.html
https://www.linkedin.com/company/dhlexpress/
The issuer is solely responsible for the content of this announcement.
DHL – The logistics company for the world
DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With approximately 389,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”.
DHL is part of DHL Group. The Group generated revenues of approximately 82.9 billion euros in 2025. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. DHL Group aims to achieve net-zero emissions logistics by 2050.
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