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Award-winning Chill Lab youth mental health program impacted 146,000+ lives in two years with latest “We Can” student-led projects benefiting 17,000+ people

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  • Chill Lab has positively impacted 146,161 people across Hong Kong
  • 187 secondary schools were engaged via augmented reality (AR) and virtual reality (VR) sessions, creative workshops and capacity building for students, teachers and parents
  • The latest student-led “We Can” program trained 40 youth leaders who delivered 17 projects benefiting 17,005 members of the public
  • Z Zurich Foundation youth mental wellbeing white paper urges school‑based youth interventions, where Chill Lab’s innovative youth‑led model aptly aligns its themes

HONG KONG SAR – Media OutReach Newswire – 22 September 2025 – Since 2023, Zurich Insurance (Hong Kong) (“Zurich Hong Kong”) has started collaborating with Z Zurich Foundation and The Mental Health Association of Hong Kong (“MHAHK”) to launch Chill Lab, a youth mental wellbeing prevention and promotion program that aims to drive systemic change in Hong Kong’s approach to youth mental wellbeing. Since then, Chill Lab has become the flagship youth mental wellbeing initiative of MHAHK.

Tulsi Naidu, CEO Asia Pacific, Zurich Insurance (right three), Eric Hui, CEO, Zurich Insurance (Greater China) (left four), and Sofyen Khalfaoui, Head of Improving Mental Wellbeing, Z Zurich Foundation (right two), visited the Chill Lab’s youth hub with and Stephen Wong, Deputy Director, MHAHK (left three).

Deep youth impact in just two years

Over the past two years, Chill Lab has positively impacted 146,161 lives, by engaging 187 secondary schools —covering more than 30% of Hong Kong’s secondary schools. The program engaged youths via innovative activities such as AR/VR experiential sessions, creative art workshops, social media campaigns and large-scale community events. Capacity-building initiatives were organized to train 200 youth ambassadors, teachers, and parents, who further reached 4,620 people through school and community activities.

The program’s innovation and impact have been recognized with the Platinum Award for Excellence in Health & Mental Health at the “Champions for Good Awards 2025” and the Excellence in Innovation Award from the Dr. Lo Wai Hoi Memorial Fund.

Eric Hui, Chief Executive Officer of Zurich Insurance (Greater China), said, “Chill Lab demonstrates the power of prevention, creativity and youth leadership in strengthening mental resilience across Hong Kong. We are proud to support this program alongside the Z Zurich Foundation and to see the measurable difference it has made. Our support is driven by a belief that promotion and prevention activities, and youth leadership can help build a healthier future for the next generation that aligns perfectly well with our brand purpose of creating a brighter future together.”

Over the past two years, Chill Lab has positively impacted 146,161 lives, by engaging 187 secondary schools.
Over the past two years, Chill Lab has positively impacted 146,161 lives, by engaging 187 secondary schools.

Youth-led transformation in schools and communities

The “We Can – Youth Pioneer Program” emerged as Chill Lab’s signature youth-led success this year. The program trained 40 secondary students from five schools in project design, public engagement and advocacy. Equipped with practical skills and mentorship, these young leaders designed and delivered 17 projects across schools and communities, directly benefiting 17,005 members of the public. Activities ranged from interactive booths and peer support campaigns to creative workshops encouraging emotional expression and empathy.

Post-program evaluation showed strong gains among participants: problem-solving (“always considering multiple solutions”) increased from 60% to 93%, and over 95% reported greater willingness to care for their own and others’ mental health. School leaders praised the program’s practical training and student ownership while students described increased empathy, improved listening skills and a deeper understanding that emotional wellbeing is a life skill for everyone. The program culminated in an award ceremony during the summer holidays that celebrated outstanding proposals, creativity and impact across participating schools.

Mr. Stephen Wong, Deputy Director, MHAHK, added, “Students are the future pillars of our society, and their creativity drives meaningful change. We are proud to launch ‘We Can’ as a model that empowers young people to lead mental health initiatives in their schools and communities. We hope more schools will adopt this youth-led approach and help create mental health friendly campuses across Hong Kong. We are also grateful to have mentors and judge from Zurich Hong Kong who provided valuable advice to the students”

The “We Can” program culminated in an award ceremony during the summer holidays that celebrated outstanding proposals, creativity and impact across participating schools.
The “We Can” program culminated in an award ceremony during the summer holidays that celebrated outstanding proposals, creativity and impact across participating schools.

Whitepaper insights brought to action

Recently, the Z Zurich Foundation has released a compelling white paper “Youth mental wellbeing in Asia-Pacific Region“, highlighting the critical need to support the mental health of young people across the Asia-Pacific (APAC) region. The report reveals that youth mental wellbeing is at risk, with 50% of mental health conditions beginning by age 14. The insights underscore the critical need to support the mental health of young people in APAC and underscore the urgency of upstream, community-based and school-centered interventions. The white paper points to the central role of schools as platforms for prevention and destigmatisation, and the effectiveness of youth-led and interactive programs in raising engagement and help seeking. Chill Lab’s focus on AR/VR experiential learning, peer support and youth leadership align directly with these findings and demonstrates how prevention oriented, school-based models can build resilience, life skills and connectedness.

Gregory Renand, Head of the Z Zurich Foundation, stated, “Chill Lab exemplifies the preventive, youth centric approach our white paper recommends. The program’s use of schools as a platform, its interactive AR/VR learning and, importantly, its youth led ‘We Can’ model align directly with the white paper’s call to build resilience, life skills and peer support. These are essential levers to reduce stigma and improve access to timely care for young people.”

Chill Lab is committed to driving systematic change towards youth mental health by fostering long-term partnerships across education, community, private and public sectors. Entering its third year, Chill Lab will refine its interventions based on evaluation insights and strengthen collaborations with schools, teachers and community partners. Planned developments include integrating AI into AR/VR games to enhance engagement and personalized learning, expanding interactive exhibitions, and embedding youth led initiatives more deeply within the education system. These efforts aim to sustain long-term improvements in youth mental health literacy, resilience and help seeking behaviors across Hong Kong.

Young leaders trained by “We Can” program designed and delivered 17 projects across schools and communities, directly benefiting 17,005 members of the public.
Young leaders trained by “We Can” program designed and delivered 17 projects across schools and communities, directly benefiting 17,005 members of the public.

Disclaimers

The information contained in this material is for informational purposes only and is not intended to constitute any recommendation or advice to any person. Readers should not make any decision based solely on the information contained herein. Before acting on any information in this material, readers should consider their personal situation and seek independent advice.

The information contained in this material does not constitute an offer for the purchase or sale of any insurance products or services. No insurance product or service is deemed to be offered, marketed or solicited for sale in any jurisdiction in which such offer, marketing or solicitation would be unlawful under the laws of such jurisdiction.

Zurich Insurance (Hong Kong) has based this material on information obtained from sources it believes to be reliable, but it does not warrant the correctness, adequacy and completeness of the information contained herein.

The information contained in this material may not be reproduced either in whole, or in part, without prior written permission of Zurich Insurance (Hong Kong). In no event shall Zurich Insurance (Hong Kong) be liable for any damages or losses arising out of or in connection with the use, reliance on or distribution of the information contained in this material by any person.
Hashtag: #ZurichHongKong #ZZurichFoundation

The issuer is solely responsible for the content of this announcement.

About Zurich Insurance (Hong Kong)

Zurich Insurance (Hong Kong) is part of the Zurich Insurance Group, with its presence in Hong Kong dating back to 1961. Since then, Zurich Insurance (Hong Kong) has been dedicated to serving the Hong Kong community with a full range of flexible investment, life insurance and general insurance solutions for individuals, as well as commercial and corporate customers — attending to their insurance, protection and investment needs. Zurich Insurance (Hong Kong) currently ranks fourth in the general insurance direct business market1 and ranks fifth in the ILAS market2 in Hong Kong. Please visit for more information of Zurich Insurance (Hong Kong).

1 Annual statistics of the Insurance Authority on Hong Kong direct general business from January to December 2024, based on gross premium.

2 Annual statistics of the Insurance Authority on Hong Kong long term insurance business from January to December 2024, based on the number of policies and premiums of in-force business of investment-linked life insurance.

About Zurich Insurance Group (Zurich)

Zurich Insurance Group (Zurich) is a leading global multi-line insurer founded more than 150 years ago, which has grown into a business serving more than 75 million customers in more than 200 countries and territories, while delivering industry-leading total shareholder returns.

Reflecting its purpose to ‘create a brighter future together,’ Zurich offers protection services that go beyond traditional insurance to support its customers in building resilience. Since 2020, the Zurich Forest project supports reforestation and biodiversity restoration in Brazil’s Atlantic Forest.

The Group has more than 63,000 employees and is headquartered in Zurich, Switzerland. Zurich Insurance Group Ltd (ZURN), is listed on the SIX Swiss Exchange and has a level I American Depositary Receipt (ZURVY) program, which is traded over-the-counter on OTCQX. Further information is available at .

About The Mental Health Association of Hong Kong

The Mental Health Association of Hong Kong was founded in 1954, The Mental Health Association of Hong Kong (MHAHK) is a non-profit social service organization with the goal of educating the public on mental health. We embrace the vision of “Mental Health for ALL” and are committed to the missions of “Quality rehabilitation for service users”, “Positive workplace for staff” and “Mental wellness for the public”.

The Association started direct service operation in 1967 and since then, has developed a comprehensive spectrum of rehabilitation services in the community, including residential care, community support, day training, vocational rehabilitation, employment support and special education, providing holistic care for people in recovery, people with intellectual disabilities and the disadvantaged. MHAHK currently operates over 50 subvented welfare service units / projects serving over tens of thousands of service users. The Association also manages self-financed supported apartment for people in recovery, a non-profit training and counselling centre, a special school with boarding places for students with severe mental handicaps and multiple disabilities, a social enterprise operating over 30 Supported Employment projects, and a training institute providing long-term consultation and supervision to mental health projects in the Mainland and the Greater Bay Area.

About Z Zurich Foundation

At the Z Zurich Foundation, we believe in a world where young people have the tools and resources to improve their mental wellbeing. Throughout the various projects we support, we aim to create a mental wellbeing movement that is helping young people see their feelings for what they are, so they can prevent stress from developing into anxiety.

The Z Zurich Foundation works alongside Zurich Insurance Group employees and other stakeholders as well as with governments and NGOs in pursuit of a future where people can thrive in the face of increasing climate hazards and catastrophes, where those of us feeling the stresses of life are empowered to speak up, and where the marginalized in our society can reach their full potential.

The Z Zurich Foundation is a Swiss-based charitable foundation established by members of the Zurich Insurance Group. It is the main vehicle by which Zurich Insurance Group delivers on its global community investment strategy.

Visit the Z Zurich Foundation’s website to learn more about its work: . Follow the Z Zurich Foundation on , , and . and .

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SCOPE’s Ultra-Luxury Residential Performance Underscores Strong Investor Confidence in Thailand’s Prime Market

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BANGKOK, THAILAND – Media OutReach Newswire – 30 January 2026 – Amid heightened volatility across global luxury real estate markets driven by geopolitical tensions, trade policy uncertainty, and persistent inflationary pressures, Thailand’s ultra-luxury residential sector continues to demonstrate notable resilience. Within this context, SCOPE, a Bangkok-based ultra-luxury residential developer, reported total sales exceeding THB 2.6 billion in 2025, underscoring sustained confidence from high-net-worth individuals and international investors.

SCOPE Langsuan

Despite global headwinds including escalating trade disputes, rising commodity prices, and shifting monetary policies, Thailand’s prime residential market remains structurally strong. Bangkok, in particular, continues to attract foreign buyers seeking long-term residential assets that combine lifestyle quality with capital stability. Demand in this segment has been driven less by short-term speculation, and more by purchasers prioritizing quality, identity, and long-term livability.

Value Proposition in a Global Context
One of the defining strengths of Thailand’s ultra-luxury market lies in its compelling value proposition when compared to global gateway cities such as London, New York, Tokyo, or Hong Kong. Prime residences in Bangkok remain significantly more accessible in terms of price, while offering comparable and in some cases superior, standards of design, space, and lifestyle.

Performance-Driven Luxury Development
SCOPE’s 2025 performance provides a clear illustration of how well-executed ultra-luxury developments can outperform broader market trends. Despite a general slowdown in Thailand’s property market, the company achieved over THB 2.6 billion in annual sales, reflecting consistent demand within the ultra-luxury segment.

Commenting on the market outlook, Mr. Yongyutt Chaipromprasith, Chief Executive Officer of SCOPE Company Limited, said: “Thailand offers exceptional value when compared with global cities, not only in pricing but also in quality of life, project standards, and long-term livability. Many international investors view Thai ultra-luxury residences as a safe haven asset, supported by competitive rental yields, lower holding costs, and a lifestyle proposition that few markets can replicate.”

Among its flagship developments, SCOPE Langsuan recorded over 90% sales completion within 2025, reflecting strong demand from discerning buyers. The project’s success highlights a clear shift in buyer behavior: ultra-luxury purchasers are increasingly focused on authenticity, design integrity, and long-term residential value rather than speculative gains.

Central to this appeal is SCOPE’s collaboration with internationally acclaimed designer Thomas Juul-Hansen, whose portfolio includes prominent residential development in New York, notably along the iconic “Millionaire’s Row.” By engaging designers of this caliber, SCOPE reinforces its role as a developer of globally competitive, non-replicable residential projects, rather than locally derivative offerings.

This approach further emphasizes the “value for money” proposition of Thailand’s luxury market. Achieving equivalent design pedigree and spatial quality in global financial capitals would require significantly higher development and acquisition costs.

Beyond Assets: Designing for Real Living
Beyond financial performance, SCOPE’s developments are conceived as long-term homes rather than transactional assets. The company’s development framework is anchored on three core pillars: Product Excellence, Lifestyle Integration, and World-Class Hospitality.

This philosophy guides every stage of development — from spatial planning and material selection to service design and community environments — ensuring that residences are built to support genuine, long-term living.

Elevating Living Through Hospitality
A defining component of SCOPE’s ultra-luxury positioning is its proprietary ACQUA Hospitality Service, designed from the perspective of real homeowners. The concept integrates five-star hotel service principles into everyday residential living, redefining luxury as thoughtful attention to detail that enhances quality of life.

From curated common spaces designed as well-being hubs, to personalized residential services and collaborations with world-class architects and designers, SCOPE aims to establish new benchmarks for service-driven, timeless luxury in Thailand’s residential market. This evolution reflects a broader industry shift from competing on physical specifications alone to competing on holistic living experiences.

Outlook: Thailand’s Luxury Market at a Turning Point
Bangkok continues to rank among the world’s leading lifestyle destinations, recognized for its blend of global connectivity, healthcare standards, infrastructure, and cultural vibrancy. These fundamentals support its growing role as both a primary residence base and an investment within Southeast Asia.

Looking ahead, Thailand’s ultra-luxury real estate market is transitioning from price-based competition toward differentiation driven by design excellence, development standards, service quality, and long-term livability. This shift strengthens the country’s positioning on the global stage and reinforces ultra-luxury residential assets as stable, long-term investments amid ongoing global uncertainty.

Hashtag: #Scope #Scopecollection



The issuer is solely responsible for the content of this announcement.

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“No Data, No Talk”: How Data Fundraising Is Redefining SME Growth in ASEAN

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KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 30 January 2026 – In an era where investors are more selective than ever, SMEs can no longer rely on vision, passion, or static pitch decks alone. The new rule of fundraising is clear: No Data, No Talk.

Participants of the Data Fundraising Masterclass gather on Day 3 of the programme in Kuala Lumpur, where SME owners presented investor-ready pitch decks built using CapitalOS, BizPal’s data-driven corporate finance platform.


This message took centre stage at the
Data Fundraising Masterclass (12–14 December 2025) organised by BizPal by Simplyfi™, where close to 80 SME owners, founders, and senior leaders gathered to learn how technology, branding, and corporate finance must be integrated into a single, data-driven narrative to unlock capital and sustainable growth.

The three-day masterclass was designed to help SMEs move beyond siloed decision-making. Participants were guided through structuring their business models, identifying value drivers, and translating strategy into investor-ready financial narratives using CapitalOS — BizPal’s data-driven corporate finance platform that consolidates operational, strategic, and financial data into a coherent dashboard designed to speak the language of investors.

“I thank the team for their tireless preparation for the masterclass. Our mission is simple — SMEs should never walk into a funding conversation unsure of their numbers,” said Ms. Anya Tan, CEO of BizPal by Simplyfi™.

Rather than treating technology, brand, and finance as separate initiatives, CapitalOS demonstrated how these elements work together to form one credible, measurable story of enterprise value.

Technology as a Measurable Growth Strategy
As part of the programme, guest speaker Mr. Chris Teng, Sales Director of FSBM Holdings Berhad, shared insights on the role of technology in enterprise scalability.

“Every business today needs a clear technology blueprint — not just to operate efficiently, but to attract investors. Technology is the foundation of scalability. When you can demonstrate how your tech investments drive data, efficiency, and market access, your enterprise value naturally grows.”

This session reinforced a core principle of data fundraising: technology only creates value when it produces measurable outcomes. Within CapitalOS, participants learned how technology investments can be translated into operational metrics and long-term financial impact — moving technology from a backend function to a valuation driver.

Turning Brand and IP into Recognised Assets
In another session, Mr. Tee Lin Yik, CEO and Co-founder of Tee IP Sdn Bhd, addressed the growing importance of brand and intellectual property (IP) valuation in fundraising.

“Your marketing, design, and digital assets are not just expenses — they represent intangible value. When structured properly, these can be recognised as brand assets, contributing directly to enterprise valuation.”
Participants explored how branding and IP, when properly documented and governed, can be captured within CapitalOS as value-creating assets, strengthening credibility during fundraising discussions and due diligence.

Finance, Governance, and the Investor Lens
Concluding Day 2, Mr. Dylan Woon, Director of Sparta Haus, highlighted the importance of live data, governance, and transparency from an investor’s perspective.

“In the modern business environment, static reports are no longer enough. Investors expect live dashboards and clear governance trails. Platforms like CapitalOS help SMEs manage and present their data dynamically — aligning business strategy with financial credibility.”

Through guided exercises, participants learned to view their businesses from an investor’s lens — understanding how data consistency, governance discipline, and financial clarity directly influence valuation and funding decisions.

From Learning to Real Conversations
Beyond theory, the programme delivered tangible outcomes. Participants were guided to develop investor-ready pitch decks using AI-assisted tools, with many completing their decks during the three-day programme.

Several selected participants presented their pitch decks to investors and judging panelists on Day 3, leading to follow-up discussions and early expressions of interest.

Soft Launch of Global Mentorship Exchange (GMx)
Wrapping up Day 3 of the Data Fundraising Masterclass, BizPal also announced the soft launch of the Global Mentorship Exchange (GMx), a strategic ecosystem initiative designed to complement CapitalOS by connecting experienced business leaders with high-potential entrepreneurs.

BizPal Head of Innovation, Wayne, announcing the soft launch of the Global Mentorship Exchange (GMx) alongside Dato’ Jacky of Asia Success Media Group during Day 3 of the Data Fundraising Masterclass in Kuala Lumpur.
BizPal Head of Innovation, Wayne, announcing the soft launch of the Global Mentorship Exchange (GMx) alongside Dato’ Jacky of Asia Success Media Group during Day 3 of the Data Fundraising Masterclass in Kuala Lumpur.

The initiative is built on a central premise: the greatest untapped resource in business is experience. GMx aims to make this experience more accessible by providing a structured platform where mentors, entrepreneurs, and investors can engage through data-backed evaluation, technology-enabled assessment, and transparent benchmarking.

GMx is positioned as a global exchange where experienced founders and industry leaders support emerging businesses not only through guidance, but through measurable insights aligned with investor expectations. By integrating mentorship with structured evaluation frameworks, GMx seeks to help high-potential SMEs gain visibility, credibility, and readiness for the global stage.

According to the organisers, the soft launch marks the first phase of a broader effort to formalise mentorship, recognition, and capital access into a single ecosystem — enabling experience, data, and technology to work together in supporting sustainable enterprise growth.

Validated by Participants
The impact of the masterclass was reflected in post-programme feedback:

  • Over 80% of respondents rated their likelihood to recommend the programme 8–10 on the Net Promoter Score (NPS) scale
  • Participants rated the programme an average of 4.52 out of 5 stars for value received relative to investment
  • The results highlight strong validation from SME owners on the programme’s relevance, practicality, and return on learning

Beyond the Masterclass
To ensure continuity and execution beyond the workshop, all participants have been invited to an upcoming online coaching session, where they will further strengthen their teams’ hands-on capability in using CapitalOS.
For SMEs interested in joining future cohorts, BizPal by Simplyfi™ is accepting early expressions of interest for upcoming Data Fundraising programmes in 2026.

Interested businesses can:
– Register interest for 2026 programmes: [email protected]
– Schedule a complimentary CapitalOS consultation: [email protected]

One System, One Story
The masterclass demonstrated a clear framework:

  • Technology generates data
  • Brand amplifies enterprise value
  • Corporate finance translates strategy into investor language

CapitalOS ties these elements together, enabling SMEs to move from intuition-led decision-making to data-backed, investor-ready positioning.

Through its CapitalOS methodology, BizPal by Simplyfi™ is helping canvASEAN SMEs transition from intuition-led decision-making to data-backed, investor-ready businesses — proving that in today’s capital market, the conversation begins with data, or it doesn’t begin at all.

Hashtag: #NoDataNoTalk #DataFundraising #InvestorReady #CapitalReadiness #FinTech #BusinessValuation #ASEANSMEs




The issuer is solely responsible for the content of this announcement.

About BizPal by Simplyfi™

BizPal by Simplyfi™ empowers ASEAN SMEs to become investor-ready through data-driven corporate finance solutions. Its flagship platform, CapitalOS, consolidates operational, strategic, and financial data into a unified system that speaks the language of investors. By integrating technology, brand, and finance into one measurable narrative, BizPal helps SMEs transition from intuition-led decision-making to data-backed growth strategies.

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IIMAKER Speaks at 2026 Chongli Forum: Defining the “Soul” and “Threshold” of Game Content Creation in the AI-Native Era

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CHONGLI, CHINA – Media OutReach Newswire – 30 January 2026 – The “2026 Chongli Forum” entered its core agenda today at the snow resort in northern China. As a high-profile annual thought leadership event in China’s technology and industrial innovation sector, this year’s forum, themed “New Orientation, New Establishment,” attracted numerous industry leaders including Yu Minhong, founder of New Oriental, Zhou Hongyi, founder of 360 Group, and Yang Guang, Chairman of the Alibaba Design Committee. They explored new trends, pathways, and paradigms under the sweeping wave of artificial intelligence. The forum focused on cutting-edge fields such as the digital economy, AI, green low-carbon development, and the ice-snow economy, aiming to build a cross-disciplinary hub for collaborative ideas.

In the highly anticipated “Hardcore AI Hub” sub-forum, a roundtable discussion titled “AI×Everything: The Dreams and Experiments of a New Generation of Entrepreneurs” delved into how AI is reshaping the entrepreneurial ecosystem. Among the participants, Wei Tianrun, co-founder of IIMAKER – an innovative company specializing in AI-powered games and interactive content – shared his unique insights and practical experience on AI empowering the creative industry.

With the rapid development of Generative AI (AIGC) technology, the global gaming and interactive content industry is undergoing an unprecedented productivity revolution. From the automatic generation of characters and scenes to the batch production and precise delivery of marketing materials, AI is drastically reducing the marginal cost of content creation and distribution. Simultaneously, a core question is becoming increasingly prominent: As tools become ubiquitous, how can products avoid homogenization? How can enterprises build unique brand value and competitive barriers that transcend the technology itself? This is not only an issue for the gaming industry but also a “soul-searching” question that all AI-native application fields must confront.

Regarding the rise of “one-person companies,” Wei Tianrun pointed out that AI indeed significantly lowers the threshold from idea to execution, smoothing over the resource-intensive and highly specialized barriers inherent in traditional creation. For example, leveraging its AI toolchain, IIMAKER can compress the production cycle for marketing materials – which originally took weeks and required cross-team collaboration – down to just a few hours, while also enabling rapid localization of content for multiple global markets. However, he simultaneously emphasized that AI also raises new thresholds: Firstly, the threshold for deep insight and top-level design. AI can optimize click-through rates but cannot replace humans in understanding the subcultural emotions and unspoken needs of player communities. This demands stronger cultural sensitivity and sociological thinking from teams. Secondly, the new threshold of compliance and ethics. Issues like copyright and data security associated with AIGC require entrepreneurs to master an entirely new system of norms and regulations.

When discussing how to inject “soul” into AI-native products, Wei Tianrun elaborated on IIMAKER’s core philosophy – “Empowerment, Not Replacement.” He stated that all the company’s technological development serves one goal: to reduce technical friction and unleash creator potential, not to let AI dominate the creative process. “AI is the most powerful ‘brush’ in the creator’s hand, but the one holding the brush will always be the creator themselves.” IIMAKER strives to be the most trusted “first stop” and “spiritual home” for creators entering the AI-native creative era. Its brand distinction lies not in possessing any single, top-tier, isolated AI technology, but in its profound understanding and systematic empowerment of the entire “interactive content creation” process.

Addressing industry concerns that AIGC might lead to homogenization of community content, Wei Tianrun introduced IIMAKER’s “proactive shaping” strategy. The company encourages and protects truly original content imbued with a human soul through a multi-pronged approach: building an AI tool library containing diverse stylistic models, deliberately promoting innovative content within its algorithmic recommendations, establishing an anti-plagiarism content fingerprinting system, and setting up honor and economic incentive systems centered around “creative originality” and “emotional impact.” He emphasized that IIMAKER’s ultimate goal is to catalyze the “from 0 to 0.1” spark of original ideas, while using AI to efficiently solve the “from 1 to 100” problem of scaling.

Finally, Wei Tianrun offered a sincere reminder to young entrepreneurs in the AI field: the most easily underestimated cost is the “Alignment Cost” – namely, the cost of aligning with AI tool intent, the cost of connecting with real market value, and the management cost of internal team cognitive transformation. These are often (implicit) and substantial. Conversely, the part most irreplaceable by AI is precisely the ability to “Ask the Right Questions”discovering and defining those unmet, profound human needs and pain points will always be the most fundamental starting point for innovation.

Hashtag: #IIMAKER

The issuer is solely responsible for the content of this announcement.

About the Chongli Forum

The China Chongli Forum is a technology and industrial innovation dialogue platform grounded in real industry scenarios. Leveraging Chongli’s unique ice-snow ecology and open spaces, it gathers young entrepreneurs, technology enterprises, investment institutions, and cultural talents, aiming to promote cross-border collaboration and long-term value creation. This year’s agenda focused on cutting-edge areas such as the digital economy, artificial intelligence, and the green economy.

About IIMAKER

IIMAKER is an AI-powered game and interactive content company built on the core concept of “Maker.” With game publishing as its current business cornerstone, the company is dedicated to empowering UGC (User-Generated Content) communities through its self-developed AI toolchain, significantly enhancing the efficiency of content generation, asset production, and optimization. Its long-term vision is to build an AI-native interactive content platform that reduces the overall friction of turning imagination into reality, ultimately working towards a future where “everyone can make a world.”

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