Media OutReach
New survey shows nearly 70% of older adults in Singapore underestimate their risk of shingles; only 1 in 4 plans to consult their doctor on prevention
- A survey by Ipsos, sponsored by GSK, found that while 63% of adults aged 50 years or over in Singapore were aware of shingles, only 29% recognised that 1 in 3 may develop the disease in their lifetime.
- Less than half of respondents (44%) understood that shingles can increase the risk of stroke or heart attack; fewer (36%) knew that the risk for shingles further increases amongst those with underlying chronic health conditions such as chronic obstructive pulmonary disease (COPD), cardiovascular disease, or diabetes.
- Only 1 in 4 intended to discuss shingles prevention with their doctor within the next three months.
- Survey findings reinforce need for deeper understanding of shingles and to encourage older adults to consult their doctors on shingles prevention.
SINGAPORE – Media OutReach Newswire – 22 October 2025 – A new survey1 highlighted that 63% of older adults aged 50 years or over in Singapore recognised shingles, also known as herpes zoster, as a serious disease. However, two out of three underestimated their personal risk of contracting the disease. Despite the high awareness in this group, only 25% intended to discuss shingles prevention with their doctor within the next three months.
The survey further showed that only 44% of respondents understood that those who have had shingles are at a significantly higher risk of heart attack (+59%) and stroke (+35%) compared to those who have not had shingles.2
The survey also found that 36% of respondents know that the risk for shingles further increases amongst those with underlying chronic health conditions.3
A local study has earlier reported that more than 85% of Singaporean adults aged 60 years or over have declared having been diagnosed with at least one chronic health condition.4 The five most reported chronic health conditions amongst older adults in Singapore in 2020 were: high blood pressure or hypertension; high blood cholesterol or lipids; joint pain, arthritis, or nerve pain; high blood sugar or diabetes; and renal/kidney or urinary tract ailments.4
The “Shingles Awareness Tracking Survey” conducted by Ipsos, on behalf of GSK, surveyed 200 adults aged 50 years or over in July of this year to measure the level of public understanding and perceptions of shingles in Singapore.1
In the survey, only 48% of respondents understood that the virus which causes chickenpox during childhood, the varicella-zoster virus (VZV), can remain in the body and reactivate later in life to cause shingles. 5,6
VZV is present in most adults aged 50 years or over7 and may reactivate with advancing age.8 As people age, the strength of the immune system response to infection wanes, increasing the risk of developing shingles.9
Dr Asok Kurup, from the Infectious Diseases Care Department at Mount Elizabeth Hospital, explained, “In Singapore, more than 90% of adults aged 50 years or over carry this virus.10 This means one in three will eventually develop shingles.”9
The survey also showed that at least 70% of respondents could identify the common symptoms of shingles such as a painful rash at the affected site.5 Moreover, at least 60% understood that the disease could lead to long-term, potentially permanent, complications such as nerve pain, also known as Postherpetic Neuralgia (PHN), that can last for years.11
PHN is the most common complication of shingles. It affects approximately 10% to 18% of people with the disease, and the risk of PHN increases with age.12
To help encourage more older adults to consult their doctors about shingles, GSK launched an initiative in October that hired and trained seniors aged 50 years or over to become community ambassadors for shingles awareness. These ambassadors have been participating in various wellness events and activities at ageing centres, where they share personal stories and encourage their peers to go and speak with their doctor about the disease and the ways to prevent it.
Ms Claire, who is in her forties, shared in a conversation with GSK, “When my father had shingles for the second time around, he was in his 60’s.13 And he came out one day, saying ‘Look, take a look at this,’ and there were rashes on his forehead and a little bit on his torso.13 He said that there was stinging pain,11 and I could feel that he was undergoing this pain because he did not wipe his face and wash. He would wake up a few times at night because of the pain on his forehead and body.”
“While we see that overall awareness continues to improve, we need to further strengthen the understanding of our communities on the increased risk of shingles amongst adults aged 50 years or over — and it can be prevented. Go speak with your doctor,” said Dr Asok.
References
1 Ipsos. Shingles Awareness Tracking Survey Wave 4: Consumers Singapore. August 2025. Version 1. Study reference: 25-023546-01. Client Use Only. Strictly Confidential.
2 Kim, M. C., Yun, S. C., Lee, H. B., Lee, P. H., Lee, S. W., Choi, S. H., Kim, Y. S., Woo, J. H., Kim, S. H., & Kwon, S. U. (2017). Herpes Zoster Increases the Risk of Stroke and Myocardial Infarction. Journal of the American College of Cardiology, 70(2), 295–296. https://doi.org/10.1016/j.jacc.2017.05.015
3 Steinmann M, Lampe D, Grosser J, Schmidt J, Hohoff ML, Fischer A, Greiner W. Risk factors for herpes zoster infections: a systematic review and meta-analysis unveiling common trends and heterogeneity patterns. Infection. 2024 Jun;52(3):1009-1026. doi: 10.1007/s15010-023-02156-y. Epub 2024 Jan 18. PMID: 38236326; PMCID: PMC11142967.
4 Chan, A., Malhotra, R., Visaria, A., Sung, P., Siok Seng, B. J., Ching, & Tan, Y. W. (2020). Transitions in health, employment, social engagement and intergenerational Transfers in Singapore Study (THE SIGNS Study) – II: Cross-Sectional and Longitudinal analyses of Key aspects of Successful Ageing. Centre for Ageing Research and Education, Duke-NUS Medical School. https://www.duke-nus.edu.sg/docs/librariesprovider3/publications-docs/the-signs-study—ii-report-(revised).pdf?sfvrsn=b391ced0_0
5 Harpaz R et al. MMWR Recomm Rep 2008;57:1-30; quiz CE2-4.
6 Centers for Disease Control and Prevention. Herpes Zoster (Shingles). Available at: https://www.cdc.gov/shingles/hcp/clinical-overview.html. Accessed May 2022.
7 Johnson, R.W., et al. Herpes zoster epidemiology, management, and disease and economic burden in Europe: a multidisciplinary perspective. Therapeutic advances in vaccines. 2015;3(4):109-20.
8 Mueller, N.H., et al. Varicella zoster virus infection: clinical features, molecular pathogenesis of disease, and latency. Neurologic clinics. 2008;26(3):675-97.
9 Centers for Disease Control and Prevention (US). Morbidity and Mortality Weekly Report. Prevention of Herpes Zoster. Available at: https://www.cdc.gov/mmwr/preview/mmwrhtml/rr5705a1.htm. Accessed May 2022.
10 Fatha N, et al. Int J Infect Dis. 2014;22:73-77.
11 World Health Organization (WHO). Shingles (Herpes Zoster): Fact Sheet. Retrieved from https://www.who.int/news-room/fact-sheets/detail/shingles-(herpes-zoster)Accessed on 13 October 2025.
12 CDC;2024;1-3;Shingles Facts and Stats.
13 CDC; 2024;1-4; Shingles Symptoms and Complications.
The issuer is solely responsible for the content of this announcement.
About GSK
GSK is a global biopharma company with a purpose to unite science, technology, and talent to get ahead of disease together. Find out more at 
www.gsk.com/en-gb/company/.
About the Shingles Awareness Tracking Survey
The Shingles Awareness Tracking Survey was an online survey of 200 adults aged 50 years or over, conducted between 14 July to 31 July 2025 by Ipsos, on behalf of GSK. The purpose of this survey was to assess consumer awareness and perceptions of Shingles in Singapore.
Strategic Selection: A Global Education Hub
For students planning to study abroad, choosing a university often means balancing academic reputation with a curriculum that aligns with current industry needs and global trends. Hong Kong’s blend of Eastern and Western cultures, strong academic institutions, and global career pathways makes it a natural draw. Through CUHK’s Scholarship Nomination Programme for Vietnamese students, Dat identified a programme that stood apart. “CUHK quickly became my top and only choice because of its strong reputation, supportive community, and the unique major I was passionate about,” he shared.
Bridging Technical Rigour and Holistic Education
Since joining the Faculty of Engineering, Dat’s academic experience reflects a broader transformation in engineering education. The SEEM curriculum continuously challenges students to think critically and solve complex operational problems. Its unique blend of engineering principles and economic theory equips students to tackle real-world business challenges. Dat has especially valued courses that combine quantitative problem-solving with practical business applications.
Beyond his major, CUHK’s University General Education courses has allowed Dat to explore interdisciplinary fields beyond engineering, reinforcing a holistic perspective that is increasingly valued by global employers.
A Vibrant Campus Environment and Cross-Cultural Connection
Outside the lecture hall, Dat has built a rich university life. He participates in cultural exchange workshops, joins language exchanges with international students, volunteers at campus events, and explores Hong Kong through hiking trips.
One memory stands out in particular: celebrating the Mid-Autumn Festival on campus with close Vietnamese friends. “Sharing these special cultural moments made me feel truly at home and gave me more confidence adapting to university life,” he noted. For Dat, CUHK is defined by the balance of academic rigour and inspiring community.
CUHK’s Systems Engineering and Engineering Management Programme
The SEEM programme prepares graduates to manage complex, data-driven systems across modern industries by integrating engineering technology with management. Key highlights include:
- Specialised Streams: Offers focused specialisation streams in Business Information Systems and Decision Analytics.
- Analytical Toolkit: Trains students in advanced mathematical tools including optimisation, stochastic modelling, and computer simulation.
- Technology at the Core: Infuses core engineering studies with cutting-edge expertise in machine learning, big data analytics, and artificial intelligence.
- Global Career Paths: Equips competitive graduates for prominent positions in asset management, information technology consulting, and e-commerce supply chain management.
For more information about CUHK’s undergraduate programmes, visit https://admission.cuhk.edu.hk/.
Hashtag: #CUHK
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Media OutReach
#legend Celebrates 10+ Years with Major Digital Milestone as Chairman Bruce Rockowitz Highlights Next Growth Chapter
Founded in Hong Kong, #legend has developed into a recognized destination for readers seeking curated coverage at the intersection of luxury, culture, and contemporary lifestyle. The platform’s editorial scope spans fashion, watch and jewellery, beauty, music, art and design, dining, travel, tech, motors, and wellness, with a focus on the people and ideas shaping modern culture.
“The new readership milestone signals more than audience growth. It marks a broader phase of momentum for the brand as #legend increases editorial investment across its core Culture, Watch and Jewellery, Fashion, Beauty, and Lifestyle verticals while continuing to deepen relationships with luxury advertisers and collaborators,” said Bruce Rockowitz, Chairman of #legend. The print and digital publication currently works with 150+ brand partners, reflecting sustained market confidence in its editorial positioning and audience relevance.
Over the past 10+ years, #legend has published more than 100 cover stories featuring influential figures and culturally significant voices. That editorial body of work has helped define the brand’s identity in Hong Kong’s media space, where readers increasingly seek quality over volume and distinct perspective over generic content. As print and digital media becomes more fragmented, #legend’s growth points to continued demand for trusted storytelling with a clear cultural lens.
“Reaching more than 500,000 monthly readers on our digital platforms is an important moment for us, especially as we look back on over a decade of building #legend,” said Steve Rockowitz, CEO & Publisher of #legend. “It reflects the strength of our editorial direction, the loyalty of our audience, and the value of creating stories that connect culture with lifestyle in a way that feels relevant to Hong Kong and the region.”
As part of its next stage of development, #legend is placing greater emphasis on the categories that have shaped its readership base and brand identity. That includes continued focus on premium storytelling in culture, watch and jewellery, fashion, beauty, and lifestyle, along with expanded collaboration across its creative and commercial network. The company said these priorities are intended to strengthen both audience engagement and long-term partnership value.
The milestone also highlights the publication’s role in a changing luxury media environment, where advertisers are increasingly selective about context, audience alignment, and editorial quality. By combining scale with a distinct local voice and premium subject matter, #legend continues to position itself as a strong print and digital platform for both readers and brand partners in Hong Kong.
Bruce Rockowitz and the business of media growth
Bruce Rockowitz has recently spoken about the practical role of innovation and technology in building stronger businesses across media and other consumer-facing sectors. In reported commentary, he has emphasized the value of tools that improve personalization, audience engagement, operational efficiency, and subscription retention, while maintaining that creativity, judgment, and human connection remain central to brand building. That perspective aligns with broader industry shifts as digital publishers look for sustainable ways to grow audience loyalty and commercial relevance.
With its latest audience milestone, #legend is entering its next chapter from a position of measurable traction. The company’s 10+ year track record, 500K+ monthly readership, 100+ cover stories, and 150+ brand partners together reflect a publication that is not only established, but still building.
Hashtag: #legend
The issuer is solely responsible for the content of this announcement.
About #legend
#legend is Hong Kong’s premier digital destination for fashion, beauty, culture, and the extraordinary lives of the city’s most influential figures. Founded in Hong Kong, #legend has grown from a local publication into an influential voice in Asian luxury lifestyle media. The platform covers Culture, Watches & Jewellery, Fashion, Travel, Wellness, Design, Beauty, and related verticals, through print, digital, social media, and event experiences, with a mission to celebrate creativity, innovation, and the pursuit of excellence, connects influential audiences with the people, brands, and ideas shaping the future of luxury living.
For more information, visit: https://hashtaglegend.com/about
Media OutReach
5.096 Million Units Exported in Six Months: Beyond the Headline Figure, China is Reshaping Global Automotive Rules
The Chery Fulwin T7 (marketed overseas as the LEPAS L6) serves as a flagship model representing this transformation. Designed as a “born-global” vehicle, it adopts a reverse roll-out strategy—debuting in international markets prior to initiating domestic pre-sales.
Industry observers note that the significance of Chinese automakers participating in the formulation of global standards far outweighs mere export volume. Traditional automotive powerhouses are now poised to face increasingly formidable competitors.
The issuer is solely responsible for the content of this announcement.
