General
Google Search Trends Show Nigerians Adapting to New Economic Realities
By Aduragbemi Omiyale
Latest data from Google has showed the interests of Nigerians to adapt to the new economic realities triggered by the reforms of the administration of President Bola Tinubu.
Since assuming office in May 2023, Mr Tinubu has carried out some bold economic reforms that have forced citizens to change their lifestyles.
The government removed subsidies on premium motor spirit (PMS), otherwise known petrol, and has liberalised the exchange rate regime. Next year, the new tax laws are expected to take effect.
These reforms have affected many Nigerians, and according to the new Google Search trends, Nigerians are increasingly leveraging the internet to acquire new skills and start entrepreneurial ventures, with a strong focus on using Artificial Intelligence (AI) to advance their careers.
“The search trends reflect the ambition and adaptability of Nigerians. The data shows a clear pattern of people using technology, and in particular AI, to build their skills, create new opportunities, and navigate a changing professional landscape.
“We are committed to providing the tools that empower this growth and innovation,” the West Africa Director at Google, Mr Olumide Balogun, said.
It was observed that in the past 12 months, search interest for how to make money with AI increased by over 40 per cent.
The entrepreneurial spirit is also evident, with searches for how to start a business from home almost doubling (+90 per cent) and how to start a business with no money increasing by more than 80 per cent year-over-year.
Shifting Focus to New Business Ventures
Nigerians are actively exploring a diverse range of business ideas through Google Search. The top searched how to start a business queries in the past 12 months include how to start a real estate business, how to start cocoa export business in Nigeria, how to start a ghostwriting business, how to start a clothing business, and how to start an importation business. These searches imply a strong entrepreneurial drive and a desire for financial independence among Nigerians, as they actively seek new avenues for income generation and skill development.
The data also reveals a strong interest in digital and creative careers, with top searches for how to start related to jobs and skills including how to start freelancing with no experience, how to start a fashion brand, and how to start creating content.
AI and Trending Skills Take Centre Stage
The desire to upskill is a major theme, particularly with the rise of AI. how to learn AI jumped by 160 per cent over the past 12 months, placing it among the top trending how to learn searches in Nigeria.
The data revealed that more experienced dramatic increases, with how to learn forex trade up by 300 per cent, how to learn make up rose by 270 per cent, how to learn photoshop went up by 180 per cent, and how to learn computer step by step grew by 160 per cent.
Top searched “how to start a business”, (past 12 months, Nigeria)
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how to start a real estate business
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how to start cocoa export business in nigeria
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how to start a ghostwriting business
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how to start a clothing business
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how to start importation business
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how to start a logistics business
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how to start a farming business in nigeria
Top searched “how to start”, past 12 months (related to jobs and skills)
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how to start freelancing with no experience
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how to start a fashion brand
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how to start a brand
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how to start a business online
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how to start creating content
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how to start programming
Top trending “how to learn”, (past 12 months vs prior 12 months)
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how to learn forex trade (+300%)
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how to learn make up (+270%)
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how to learn photoshop (+180%)
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how to learn computer step by step (+160%)
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how to learn microsoft excel (+160%)
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how to learn ghostwriting (+160%)
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how to learn ai (+160%)
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how to learn self control (+130%)
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how to learn excel for beginners (+120%)
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how to learn coding for beginners free (+110%)
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how to learn mathematics (+50%)
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how to learn python (+30%)
General
Manufacturers Kick Against NAFDAC’s Renewed Crackdown on Sachet Alcohol
By Adedapo Adesanya
The Manufacturers Association of Nigeria (MAN) has urged the federal government to intervene and restrain the National Agency for Food and Drug Administration and Control (NAFDAC) from renewing its enforcement of the ban on alcoholic beverages packaged in sachets and small PET bottles.
The Director-General of MAN, Mr Segun Ajayi-Kadir, who made the call in a statement, stressed that NAFDAC’s action contradicted directives from the Office of the Secretary to the Government of the Federation (SGF) issued on December 15, 2025, suspending the implementation of the ban.
Mr Ajayi-Kadir said the renewed enforcement also runs contrary to a March 14, 2024, resolution of the House of Representatives, which followed a public hearing with stakeholders, restrained NAFDAC from banning sachet and PET-bottled alcoholic beverages.
According to him, the conflicting directives from government institutions have created confusion among operators in the wines and spirits sector and are disrupting legitimate businesses, stating that sachet and PET-bottled alcoholic beverages were introduced to serve adult consumers with low purchasing power.
He added that smaller portions could help curb excessive consumption rather than encourage abuse.
Mr Ajayi-Kadir noted that locally produced sachet alcohol was manufactured under hygienic conditions and duly certified by regulatory agencies, including NAFDAC, warning that an outright ban could fuel the proliferation of illicit and unregulated products that pose greater health risks.
He also dismissed claims that the products promote underage drinking, saying such assertions had been contradicted by empirical research.
“We would like to further place on record that the untested assertion of abuse by minors as the basis for the ban has been debated by credible and empirical research that was independently conducted.
“The industry, on its own, has even gone further, notwithstanding the report of the survey, to initiate a series of campaigns in respect of responsible alcohol consumption to discourage underage abuse.
“This has so far cost the operators over a billion Naira in advertisements at all levels of media outreach across the federation.
“This has been very impactful in discouraging abuse by underage persons and has deepened the access restriction landscape,” he said.
Mr Ajayi-Kadir added that the ban threatened jobs, livelihoods and government revenue, while also encouraging smuggling and importation of unregulated alternatives.
He reaffirmed the commitment of MAN to working with regulatory agencies to ensure compliance with standards, while appealing to the Federal Government to direct NAFDAC to halt actions that disrupt members’ operations.
General
LWC Announces Water Supply Disruption in Agege, Ijora Olopa, Others
By Modupe Gbadeyanka
A temporary disruption in water supply to parts of Lagos State has been announced by the Lagos Water Corporation (LWC).
A statement signed by the Managing Director of the agency, Mr Temitope Mukhtaar, explained that the disruption was to enable the completion of critical repair and replacement works at the Adiyan I Water Treatment Plant.
According to him, engineers have been engaged to repair the facility to address a leakage on the ND1600mm Adiyan raw water pipeline located at the Akute Intake Station.
He said those to be affected by the cut in water supply include Akiode, Ikeja, Magodo, Oregun, Ketu, Ojota, Maryland, Aromire, Ogudu, Gbagada, Shomolu, Ojuelegba, Oyingbo, Ijora Olopa, Agege, and parts of Lagos Island.
The LWC chief further explained that the continuous leakage has been adversely affecting the ongoing construction of the Adiyan Phase II project.
“It was observed that the persistent water discharge from the leakage point is saturating the surrounding soil, thereby compromising ground stability and posing safety risks to heavy construction equipment, including cranes and excavators, currently deployed in the affected area,” he noted.
The GM further stated that the Adiyan I Water Treatment Plant will be shut down temporarily pending the completion of the repair and replacement works. This measure is to ensure the safe and effective execution of the Adiyan II intake construction works, assuring customers that efforts are being intensified to complete the works promptly, adding that water supply restoration is expected soon.
General
British Prosecutors Accuse Diezani Alison-Madueke of Bribes for Contracts
By Adedapo Adesanya
British prosecutors alleged that former Nigerian oil minister, Mrs Diezani Alison-Madueke, took bribes, including luxury goods and high-end properties from industry figures interested in lucrative oil and gas contracts as her corruption trial began on Tuesday in London.
Proceedings in the alleged corruption trial of Mrs Alison-Madueke were stalled on Monday at the Crown Court in Southwark due to technical difficulties.
The 65 year old was Nigeria’s Minister of Petroleum Resources between 2010 and 2015 under then-president Goodluck Jonathan and was also briefly president of the Organization of the Petroleum Exporting Countries (OPEC), the first woman to hold either role.
Her tenure, however, has been dogged by multiple allegations of corruption, both locally and internationally, since she left office in 2015.
She was first arrested by British authorities in London in October 2015 as part of a major corruption investigation.
Since that arrest, Mrs Alison-Madueke has remained on bail while investigations continued, with the case drawing sustained attention due to its scale and the seniority of the individuals involved.
In 2023, the United Kingdom’s National Crime Agency (NCA) formally charged the Bayelsa State-born oil expert, accusing her of accepting bribes over a four-year period between 2011 and 2015. She was charged with five counts of accepting bribes and a charge of conspiracy to commit bribery, which she denies.
At the proceeding, Mrs Alison-Madueke sat in the dock alongside oil industry executive Mrs Olatimbo Ayinde, 54, who is charged with one count of bribery relating to Alison-Madueke and a separate count of bribery of a foreign public official. Her brother, former archbishop Doye Agama, is charged with conspiracy to commit bribery and is listening to the trial by video link for medical reasons.
Prosecutor Alexandra Healy told jurors at London’s Southwark Crown Court that Mrs Alison-Madueke “enjoyed a life of luxury in London”, where she often stayed.
The prosecutor also said this was provided by those interested in being awarded or retaining contracts with Nigerian state-owned companies, including the Nigerian National Petroleum Company (NNPC) Limited, then a corporation.
Ms Healy said Mrs Alison-Madueke was given the use of high-end properties and vast quantities of luxury goods by people who “clearly believed she would use her influence to favour them”.
She added that there was no evidence that the accused awarded contracts to someone who should not have had one, adding that given Mrs Alison-Madueke’s role “she should not have accepted benefits from those who were no doubt doing extremely lucrative business in oil and gas with government-owned entities.”
Other benefits named include the use of a chauffeur-driven car and a private jet, as well as expensive goods including some paid for in one extravagant 2013 shopping trip to Harrods, a renowned luxury department store located in London.
She is also alleged to have had her son’s school fees paid by Nigerian businessman Benedict Peters, who is named on the indictment but is not facing trial.
Her accomplice Mrs Ayinde is charged with bribing the defendant between 2012 and 2014 and also bribing the then-managing director of NNPC, Mr Emmanuel Ibe Kachikwu, who is also not on trial, in 2015.
Ms Healy said that, after President Jonathan was replaced by Muhammadu Buhari in 2015, Mrs Ayinde paid a “substantial bribe” to Mr Kachikwu to ensure her friend continued to work in the NNPC.
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