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Google Search Trends Show Nigerians Adapting to New Economic Realities

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Nigerians power new digital economy through skill learning

By Aduragbemi Omiyale

Latest data from Google has showed the interests of Nigerians to adapt to the new economic realities triggered by the reforms of the administration of President Bola Tinubu.

Since assuming office in May 2023, Mr Tinubu has carried out some bold economic reforms that have forced citizens to change their lifestyles.

The government removed subsidies on premium motor spirit (PMS), otherwise known petrol, and has liberalised the exchange rate regime. Next year, the new tax laws are expected to take effect.

These reforms have affected many Nigerians, and according to the new Google Search trends, Nigerians are increasingly leveraging the internet to acquire new skills and start entrepreneurial ventures, with a strong focus on using Artificial Intelligence (AI) to advance their careers.

“The search trends reflect the ambition and adaptability of Nigerians. The data shows a clear pattern of people using technology, and in particular AI, to build their skills, create new opportunities, and navigate a changing professional landscape.

“We are committed to providing the tools that empower this growth and innovation,” the West Africa Director at Google, Mr Olumide Balogun, said.

It was observed that in the past 12 months, search interest for how to make money with AI increased by over 40 per cent.

The entrepreneurial spirit is also evident, with searches for how to start a business from home almost doubling (+90 per cent) and how to start a business with no money increasing by more than 80 per cent year-over-year.

Shifting Focus to New Business Ventures

Nigerians are actively exploring a diverse range of business ideas through Google Search. The top searched how to start a business queries in the past 12 months include how to start a real estate business, how to start cocoa export business in Nigeria, how to start a ghostwriting business, how to start a clothing business, and how to start an importation business. These searches imply a strong entrepreneurial drive and a desire for financial independence among Nigerians, as they actively seek new avenues for income generation and skill development.

The data also reveals a strong interest in digital and creative careers, with top searches for how to start related to jobs and skills including how to start freelancing with no experience, how to start a fashion brand, and how to start creating content.

AI and Trending Skills Take Centre Stage

The desire to upskill is a major theme, particularly with the rise of AI. how to learn AI jumped by 160 per cent over the past 12 months, placing it among the top trending how to learn searches in Nigeria.

The data revealed that more experienced dramatic increases, with how to learn forex trade up by 300 per cent, how to learn make up rose by 270 per cent, how to learn photoshop went up by 180 per cent, and how to learn computer step by step grew by 160 per cent.

Top searched “how to start a business”, (past 12 months, Nigeria)

  1.  how to start a real estate business

  2.  how to start cocoa export business in nigeria

  3. how to start a ghostwriting business

  4.  how to start a clothing business

  5.  how to start importation business

  6.  how to start a logistics business

  7.  how to start a farming business in nigeria

Top searched “how to start”, past 12 months (related to jobs and skills)

  1.  how to start freelancing with no experience

  2.  how to start a fashion brand

  3.  how to start a brand

  4.  how to start a business online

  5.  how to start creating content

  6.  how to start programming

Top trending “how to learn”, (past 12 months vs prior 12 months) 

  1.  how to learn forex trade (+300%)

  2.  how to learn make up (+270%)

  3.  how to learn photoshop (+180%)

  4.  how to learn computer step by step (+160%)

  5.  how to learn microsoft excel (+160%)

  6.  how to learn ghostwriting (+160%)

  7.  how to learn ai (+160%)

  8.  how to learn self control (+130%)

  9.  how to learn excel for beginners (+120%)

  10.  how to learn coding for beginners free (+110%)

  11.  how to learn mathematics (+50%)

  12.  how to learn python (+30%)

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Police Arrest Fake PFIPC DG Adeniyi Adeyemi After Court Warrant

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By Adedapo Adesanya

Operatives of the Nigeria Police Force (NPF) have apprehended the Director General of the phantom Presidential Foreign Intervention Promotion Council (PFIPC), Mr Adeniyi Adeyemi.

His arrest happened a few hours after Justice Mohammed Umar of the Federal High Court in Abuja issued a warrant for his arrest.

The police had announced plans to arraign Mr Adeyemi before the court on Tuesday over allegations bordering on forgery, impersonation, and related offences.

The security agency, in a fresh charge marked FHC/ABJ/CR/562/2025, listed Mr Adeyemi, “Femi Surname Unknown,” and “Anu Surname Unknown” as the first to third defendants, respectively, over alleged forgery and impersonation.

The prosecution has lined up several witnesses, including the Chief of Staff to the President, Mr Femi Gbajabiamila, alongside officials from the Office of the Accountant-General of the Federation, police officers, civil servants, and individuals allegedly linked to the operations of the purported agency. It was reported that a hotel operator, a clergyman, and persons said to have worked with Mr Adeyemi at the alleged agency are also expected to testify.

Investigators alleged that Mr Adeyemi operated the purported agency from the Federal Secretariat Complex in Abuja before his arrest.

The police case follows a public debate over the existence of the alleged PFIPC after Mr Adeyemi challenged the Presidency’s denial that the body ever existed.

Mr Adeyemi accused Mr Gbajabiamila of making conflicting statements regarding both the Presidential Foreign Intervention Promotion Council (PFIPC) and the Presidential Economic Advisory Council (PEAC).

During a recent press briefing, Mr Adeyemi called for an independent probe into the two bodies and alleged that Mr Gbajabiamila demanded financial payments linked to his purported appointment.

He claimed that N400 million was paid through intermediaries, with an additional N200 million allegedly requested—claims that have not been substantiated.

Mr Adeyemi also argued that references to both the PFIPC and the Presidential Economic Advisory Council appeared in the 2026 Appropriation Act, questioning the government’s position that the organisations never officially existed.

The planned prosecution comes as the Independent Corrupt Practices and Other Related Offences Commission (ICPC) continues a broader investigation ordered by President Tinubu.

The Senate had earlier declined to immediately investigate the inclusion of the alleged PFIPC in the 2026 Appropriation Act, opting instead to await the outcome of the anti-graft agency’s probe.

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NMDPRA Shuts Down Two Petrol Stations in Ogun for Under-Dispensing

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By Adedapo Adesanya

The Nigeria Midstream and Downstream Petroleum Regulatory Authority (NMDPRA) has sealed two fuel stations in Ogun State engaging in under-dispensing of petroleum products and non-compliance with the Petroleum Industry Act of 2021.

Leading the enforcement team around the Akute-Ajuwon axis of the state, the Head of Distribution Systems Storage and Retailing Infrastructure, Mr Olufemi Adebowale, said the move became imperative in view of repeated breaches of regulatory requirements by the affected stations and the need to protect the rights of consumers from sharp practices.

According to him, the development is part of its ongoing efforts to enforce compliance with industry regulations, protect consumers from sharp practices, and ensure that petroleum marketers dispense the correct quantity of products across the state.

He explained that records available to the authority showed that the fuel stations have consistently violated regulatory compliance by under-dispensing petroleum products, illegally breaking official seals placed on the facility, and resuming operations without authorisation.

According to him, such actions amount to a violation of the Petroleum Industry Act 2023 and undermine efforts to protect consumers from exploitation.

“The Nigerian Midstream and Downstream Petroleum Regulatory Authority is carrying out a lawful enforcement on this facility. Our records have consistently shown that this company has been violating regulatory compliance.”

“It is high time we made it clear that they cannot continue to under-dispense products, deliberately remove our seals, and believe that nothing will happen; that is why we are here to enforce the provisions of the Petroleum Industry Act 2023 he said.

“When it comes to under-dispensing, they are cheating members of the public by not selling the correct quantity of fuel. Also, once a station is sealed, it has no authorisation to operate. But this station deliberately removed our seal and continued operations, which is against the law.”

Mr Adebowale disclosed that the authority has been monitoring the station’s activities since 2025, describing the violations as persistent despite several enforcement actions.

He revealed that the affected station had been sealed no fewer than six times within the period, but continued to remove the authority’s seals and ignore invitations extended by the regulator.

“From our records, this has been happening since last year. The station has also refused to honour our invitations. It has been sealed not less than six times, yet it keeps removing our seals and resuming operations.”

On the sanctions awaiting the operators, Adebowale said the authority had served the stations with enforcement notices, while the facilities would remain shut until all stipulated conditions are met.

He added that the NMDPRA management would also consider suspending the operating licence of the affected stations, while also sending a strong warning to any fuel station intending to go against the rules of PIA.

“That is against the rules. They do not have any right to operate until we authorise them to do so. This is a clear deviation from regulatory compliance. According to the Petroleum Industry Act (PIA), when this happens, we must carry out enforcement, and that is why we are here today.

​Beyond conducting this exercise, we are also using this opportunity to address the public through the media. As long as operators are doing the right thing, they have nothing to fear. However, for those going against compliance levels—whether through under-dispensing or direct violation of our seal—all necessary enforcement, penalties, and sanctions will be strictly applied against such offenders.”

“A letter has been served, the station has been completely shut down, and they must meet all the conditions, including payment of the applicable penalties. We are also looking at suspending the operating licence, subject to management’s approval,” he said, warning that any further attempt to tamper with the seals or resume operations illegally would attract criminal prosecution.

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NPA Introduces Phased Truck Entry to Ease Apapa Port Congestion

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Apapa Port Congestion

By Adedapo Adesanya

The Nigerian Ports Authority (NPA) says it has moved to reduce port gridlock by releasing trucks into Apapa and Tin Can ports in scheduled batches based on terminal demand, while enforcing strict rules against indiscriminate parking on port access roads.

The General Manager, Lagos Port Complex, Mr Debo Lawal, said the NPA management, led by Managing Director, Mr Abubakar Dantsoho, was committed to ending indiscriminate truck parking around the ports and aligning operations with global best practices.

He said the authority was working with Truck Transit Parks Limited (TTP) to regulate truck movement into terminals through a phased release system.

According to him, trucks will now be released in scheduled batches based on terminal demand, instead of allowing all approved trucks to enter the port corridor simultaneously.

“If a terminal requires 100 trucks, they will not all be released at once. They will come in batches to reduce pressure on the port access roads,” he said in an interview with the News Agency of Nigeria (NAN) on Monday in Lagos.

Mr Lawal said a joint task force had been clearing Apapa and Tin Can port access roads since June 26, 2026, operating until about 8 pm daily to prevent indiscriminate parking.

He added that another clearance exercise would soon be conducted to sustain the gains and prevent a return to the persistent gridlock that previously characterised the port corridors.

The port manager, however, urged truck operators to support the initiative by exiting the port environment immediately after loading or offloading cargo.

He noted that some truck drivers still parked along access roads after completing port operations, despite repeated engagements by the authority.

“We engage truckers and their leadership every day, but enforcement will continue alongside sensitisation to ensure compliance,” he said.

On infrastructure, Mr Lawal said the federal government, through the NPA, had begun payment of the five per cent counterpart funding required for the 726 million dollar port rehabilitation project.

He disclosed that preliminary activities, including borehole drilling and site investigations, had been completed, while contractors were expected to mobilise to the site before the end of July.

According to him, a technical stakeholders’ meeting was held on July 7, while a broader stakeholders’ review was scheduled for July 13 to assess progress and address implementation gaps.

Mr Lawal said the rehabilitation project, alongside ongoing reforms, was aimed at reducing cargo clearance time, eliminating documentation bottlenecks and improving operational efficiency at the nation’s seaports.

He added that the National Single Window project was about 80 per cent completed, with a dedicated office already established near the port to improve inter-agency coordination.

According to him, the digital platform will integrate banks, the Nigeria Customs Service, shipping companies and other government agencies to improve efficiency, plug revenue leakages and enhance revenue collection.

Mr Lawal expressed confidence that improved digitisation, reduced human interference and more efficient truck management would strengthen Nigeria’s trade competitiveness and enhance operations at the Apapa and Tin Can ports.

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