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Google Search Trends Show Nigerians Adapting to New Economic Realities

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Nigerians power new digital economy through skill learning

By Aduragbemi Omiyale

Latest data from Google has showed the interests of Nigerians to adapt to the new economic realities triggered by the reforms of the administration of President Bola Tinubu.

Since assuming office in May 2023, Mr Tinubu has carried out some bold economic reforms that have forced citizens to change their lifestyles.

The government removed subsidies on premium motor spirit (PMS), otherwise known petrol, and has liberalised the exchange rate regime. Next year, the new tax laws are expected to take effect.

These reforms have affected many Nigerians, and according to the new Google Search trends, Nigerians are increasingly leveraging the internet to acquire new skills and start entrepreneurial ventures, with a strong focus on using Artificial Intelligence (AI) to advance their careers.

“The search trends reflect the ambition and adaptability of Nigerians. The data shows a clear pattern of people using technology, and in particular AI, to build their skills, create new opportunities, and navigate a changing professional landscape.

“We are committed to providing the tools that empower this growth and innovation,” the West Africa Director at Google, Mr Olumide Balogun, said.

It was observed that in the past 12 months, search interest for how to make money with AI increased by over 40 per cent.

The entrepreneurial spirit is also evident, with searches for how to start a business from home almost doubling (+90 per cent) and how to start a business with no money increasing by more than 80 per cent year-over-year.

Shifting Focus to New Business Ventures

Nigerians are actively exploring a diverse range of business ideas through Google Search. The top searched how to start a business queries in the past 12 months include how to start a real estate business, how to start cocoa export business in Nigeria, how to start a ghostwriting business, how to start a clothing business, and how to start an importation business. These searches imply a strong entrepreneurial drive and a desire for financial independence among Nigerians, as they actively seek new avenues for income generation and skill development.

The data also reveals a strong interest in digital and creative careers, with top searches for how to start related to jobs and skills including how to start freelancing with no experience, how to start a fashion brand, and how to start creating content.

AI and Trending Skills Take Centre Stage

The desire to upskill is a major theme, particularly with the rise of AI. how to learn AI jumped by 160 per cent over the past 12 months, placing it among the top trending how to learn searches in Nigeria.

The data revealed that more experienced dramatic increases, with how to learn forex trade up by 300 per cent, how to learn make up rose by 270 per cent, how to learn photoshop went up by 180 per cent, and how to learn computer step by step grew by 160 per cent.

Top searched “how to start a business”, (past 12 months, Nigeria)

  1.  how to start a real estate business

  2.  how to start cocoa export business in nigeria

  3. how to start a ghostwriting business

  4.  how to start a clothing business

  5.  how to start importation business

  6.  how to start a logistics business

  7.  how to start a farming business in nigeria

Top searched “how to start”, past 12 months (related to jobs and skills)

  1.  how to start freelancing with no experience

  2.  how to start a fashion brand

  3.  how to start a brand

  4.  how to start a business online

  5.  how to start creating content

  6.  how to start programming

Top trending “how to learn”, (past 12 months vs prior 12 months) 

  1.  how to learn forex trade (+300%)

  2.  how to learn make up (+270%)

  3.  how to learn photoshop (+180%)

  4.  how to learn computer step by step (+160%)

  5.  how to learn microsoft excel (+160%)

  6.  how to learn ghostwriting (+160%)

  7.  how to learn ai (+160%)

  8.  how to learn self control (+130%)

  9.  how to learn excel for beginners (+120%)

  10.  how to learn coding for beginners free (+110%)

  11.  how to learn mathematics (+50%)

  12.  how to learn python (+30%)

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Makinde Imposes 16-Hour Curfew in 10 Oyo Local Councils Over Insecurity

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By Adedapo Adesanya

The Governor of Oyo State, Mr Seyi Makinde, has approved the declaration of a 16-hour curfew in 10 local government areas of the state, as part of measures targeted at tackling insecurity.

According to a memo issued by the Secretary to the State Government, Mr Musibau Babatunde, the curfew takes effect from Wednesday, June 24, 2026.

The movement restriction, between 4 pm and 8 am, lasts for 48 hours in the first instance and affects local government areas bordering the Old Oyo National Park.

The affected local councils are Oriire local government (Headquarters: Ikoyi-Ile), Orelope (Headquarters: Igboho), Irepo (Headquarters: Kisi), Saki West (Headquarters: Saki), Saki East (Hq Ago-Amodu), Atisbo (Headquarters: Tede / Ago-Are), Itesiwaju (Headquarters: Otu), Iseyin (Headquarters: Iseyin), Olorunsogo (Headquarters: Igbeti), and Atiba (Headquarters: Offa-Meta, Oyo).

The development followed a series of protests that rocked the state over the abduction of children and teachers in the Orire Local Government Area in May.

The National Coordinator of the movement, Mr Juwon Sanyaolu, who spoke during the latest protest held on Monday, said the demonstration was part of ongoing efforts by the group to push for the freedom of the victims.

According to him, the protest “is a continuation of actions the organisation has embarked upon since the abduction of children and teachers” in the Orire Local Government Area of Oyo State in May.”

“We will continue to protest for the release of all abducted victims until they are free. We believe that government officials are in the comfort of their rooms and offices while innocent 46 students and their teachers are languishing in the kidnappers’ den.

“We are demanding freedom for all captives in the North, South, West, and East of Nigeria,” Mr Sanyaolu said.

He also criticised political leaders for focusing on preparations for the 2027 elections while insecurity continues to threaten the lives of Nigerians.

“We will not be sitting until 2027. By that time, we won’t even know how many will be alive.

“So that is why we are at the heart of Ibadan in Oyo State, where the abduction took place. The state and federal governments must act, or they will continue to witness mass action,” he added.

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Alleged Wiretapping: El-Rufai to File No-Case Submission as DSS Closes Case

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By Adedapo Adesanya

The Department of State Services (DSS) has closed its case against former Kaduna State Governor, Mr Nasir El-Rufai, in the ongoing alleged wiretapping trial before the Federal High Court in Abuja.

At the resumed sitting on Tuesday, prosecuting counsel, Mr Oluwole Aladedoye, informed the court that the prosecution would not be calling further witnesses in the matter, prompting the formal closure of the DSS case.

Following the development, defence counsel, Mr Paul Erokoro, told the court that the defence intends to file a no-case submission, arguing that the prosecution has failed to establish sufficient evidence against the former governor.

The defence subsequently sought two weeks to file the application, while the prosecution requested two weeks to respond.

The defence also applied for a variation of some of the bail conditions earlier granted to El-Rufai, describing them as stringent and difficult to meet.

They argued that the bail terms were too stringent, particularly the requirements for level 17 civil servants with properties in Maitama or Asokoro, as well as verification and attestation letters from the Kaduna state traditional council.

However, the prosecution opposed the request, insisting that qualified public officers who meet the conditions exist and urging the court to refuse the application.

Delivering the ruling, Justice Joyce Abdulmalik declined the request to vary the bail conditions, ruling that there are civil servants who own properties at the said location.

The court, however, adjourned to September 22 for the filing of the no-case submission and continuation of the trial.

In February, the federal government filed a three-count charge against the former governor of Kaduna State over an alleged interception of communications belonging to Nigeria’s National Security Adviser (NSA), Mr Nuhu Ribadu.

In a television interview, he confessed that he and other unnamed individuals listened to conversations from Mr Ribadu’s phone after it was tapped by a third party. While acknowledging that such interception is technically unlawful, he argued that illegal surveillance was not unusual.

However, the FG, through the secret police, filed charges against Mr El-Rufai at the Federal High Court in Abuja.

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LSWMO Seals Lekki Peninsula I-Fitness Gym Centre

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Lekki Peninsula I-Fitness Gym

By Modupe Gbadeyanka

The I-Fitness Gym centre around Jakande Roundabout, Lekki Peninsula, Eti-Osa, Lagos, has been sealed by the Lagos State government.

The facility was closed on Tuesday, June 23, 2026, by officials of the Lagos State Wastewater Management Office (LSWMO).

The gym centre was accused of indiscriminately discharging raw sewage into public drains via a pipe, thereby causing public nuisance and environmental pollution as well as endangering human health.

Announcing the closure of the premises of the organisation, the Lagos Commissioner for Environment and Water Resources, Mr Tokunbo Wahab, reiterated the need for the public to adhere strictly to proper wastewater management practices.

He emphasised that any individual or organisation found contravening environmental regulations will be meted out with appropriate sanctions and possible prosecution in accordance with the enabling laws.

The Commissioner has come under fire lately because of the poor waste management system in the metropolis, causing the state to look dirty.

A chief of the African Democratic Congress (ADC), Mr Gbadebo Rhodes-Vivour, called for his resignation over the issue.

In a related development, Mr Wahab has clarified that the state government has given members of the National Union of Road Transport Workers (NURTW) the authority to arrest environmental violators.

In a statement, he explained that contrary to the misinformation being circulated by some bloggers and commentators, the recent engagement between the Lagos State Government and transport unions across the State is not intended to replace the statutory responsibilities of the Lagos State Environmental Sanitation Corps (LAGESC). LAGESC, in collaboration with the Lagos State Environmental and Special Offences Task Force, remains the duly empowered environmental enforcement arm of the Lagos State Ministry of the Environment and Water Resources.

“As we are all aware, several environmental challenges persist within parks, garages, and the public transportation ecosystem, including illegal trading activities and the indiscriminate disposal of refuse on road medians and within transport facilities. The State Government’s engagement with transport unions is aimed at fostering collaboration, promoting shared responsibility, and ensuring improved cleanliness and proper waste management within their respective parks and garages.

“This partnership does not in any way diminish, transfer, or replace the enforcement responsibilities of LAGESC and the Task Force. Rather, it is a complementary initiative designed to strengthen environmental compliance, sanitation standards, and stakeholder participation in maintaining a cleaner environment across the State.

“We therefore wish to reassure all Lagosians that environmental cleanliness remains a top priority of the Lagos State Government. We will continue to engage relevant stakeholders and partners in our collective effort to build a cleaner, healthier, and more sustainable Lagos,” he stated.

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